Automotive News Europe

Knowing where
its going before

it gets there.
Innovation. It starts with a strategy. Fromcustomer-led innovation
to creating a corporate culture of innovation, the key to success
begins with a well-defined innovation strategy. It can mean the
difference between being a leader or fallingbehind.
Todays fast-paced technological advancements and business
model innovations are changing the way companiesbring value to
their customers. Automotive companies that learn to industrialize
innovation to create repeated, scalable breakthroughs will be the
front runners in the global marketplacefrom talent acquisition
to commercialization.
To gain additional insight on innovation strategies for your
organization and other issues important to your company or see
the latest automotive innovation study The highway to growth:
Strategies for automotive innovation, visit www.pwc.com/auto.
2013 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/
structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
Knowing where
its going before
it gets there.
Innovation. It starts with a strategy. Fromcustomer-led innovation
to creating a corporate culture of innovation, the key to success
begins with a well-defined innovation strategy. It can mean the
difference between being a leader or fallingbehind.
Todays fast-paced technological advancements and business
model innovations are changing the way companiesbring value to
their customers. Automotive companies that learn to industrialize
innovation to create repeated, scalable breakthroughs will be the
front runners in the global marketplacefrom talent acquisition
to commercialization.
To gain additional insight on innovation strategies for your
organization and other issues important to your company or see
the latest automotive innovation study The highway to growth:
Strategies for automotive innovation, visit www.pwc.com/auto.
2013 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/
structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
AUTOMOTIVE NEWS EUROPE
LETTER FROM THE EDITOR
Luca Ciferri
is Editor at
Automotive News Europe.
He can be reached at
lciferri@autonews.com
Jaguars big year

W
elcome to the sixth year of the Automotive News Europe monthly emagazine. We begin 2015 with a cover
story dedicated to a brand on the cusp
of big things: Jaguar. The once productstarved, nearly bankrupt British brand is
poised to top 100,000 global sales this
year and more than double that total
before the end of the decade. The turnaround follows a massive investment by
Indian parent Tata Motors in products,
plants and underpinnings. We look at the
models and maneuvers that are being
made to help lead Jaguars comeback
(Page 6). We also find out why Jaguar
Land Rover Sales Operations Director
Andy Goss believes that 2015 will be
the year of the Jaguar (Page 9).
Arguably the most sought after person at
any automaker this time of year is the global sales boss, who is called upon to predict
the future for the 12 months ahead. To get
a flavor of what to expect in Europe and
around the world we spoke with four sales
chiefs. Along with JLRs Goss this months
issue features interviews with BMWs Ian
Robertson (Page 10); Porsches Bernhard
Maier (Page 11) and Tesla Motors Jerome
Guillen (Page 13).
To provide a counter balance to the sales
bosses views we spoke to market watchers to find out their predictions for Europe
for 2015. The good news it that the region should experience its second consecutive year of sales growth. The bad
news is that the volume will be well below
record levels from 2007 (Page 14).
Europes second-largest segment, volume compacts, may become a victim
Major makeover
Please visit the App Store to update Automotive
New Europes iPhone and iPad app. The new landing page includes an improved interface with the
monthly magazine archive. Also, the Latest News,
Opinion tab now gives quick and easy access
to popular categories such as Breaking News,
Blogs, Inside The Numbers, New Products and
People on the Move.
of its own success this year. Why? Because experts believe that double-digit
2014 sales gains from young models
such as the Volkswagen Golf, Toyota
Auris and Peugeot 308 will be impossible to match, resulting in a slight dip
(Page 20). While the compact segment
is expected to cool in 2015, the opposite
is true for Europes SUV/crossover segments as a wide variety of volume and
premium models will debut in 2015. Key
launches include the Audi Q7, Mercedes
GLE Coupe, VW Tiguan as well as all-new
compact crossovers from Renault and
Toyota. See a comprehensive list of this
years debuts on Page 16.
While Mini has been an image booster

for parent BMW analysts believe the British brand has been a money loser. BMW
doesnt release financials on Mini, but
it did send a clear message that profitability is key when it announced Minis
lineup would be trimmed to five models
from eight. We look at which models
have a future and which models do not
(Page 19).
We look at what Mercedes-Benz is doing to win back ground lost to Audi and
BMW in the worlds largest car market.
One idea under consideration at Mercedes is becoming the first luxury carmaker to launch new models in China
ahead of their debuts in Europe and the
U.S. (Page 17).
Enjoy the issue!
Our Latest Launches section offers reviews of the models that will make or
break Smart, the new ForTwo and ForFour (Page 22), and the newest generation of Europes best-selling midsize
model, the VW Passat (Page 23).
Luca Ciferri, Editor

AUTO MOTI
VE NEW
S EURO
PE
Russia veh
icle
Kia Rio rocks Russia
ias Rio shook up the Russian market by

rising to No. 1 in monthly sales in November. Its the first time that a Lada model
from domestic giant AvtoVAZ has failed to
finish as Russias best-seller for an individual
month in more than 40 years. AvtoVAZ said
problems with suppliers temporarily slowed

production, allowing the Rio to beat the Lada
Granta by 314 sales, according to AEB data.
The Granta still had a commanding lead over
all rivals based on 11-month sales (see table, Page 39). ANE
DATA
sales by
manufactur
er Nov
. & YTD
Nov.
AvtoVAZ
2014
Nov.
Datsun ...................
Percent
2013
..................
30,402
change
11 mos.
Infiniti
36,509
11 mos.
.................. .....
2014
4,011
17%
Nissan
Percent
2013
351,992
.................. .....
change
822
Ranking
Renault
...... 15,56
417,361
based on
666
..................
6,310
6
16%
23%
RENAULT-N
new car
...
14,586
and LCV
7,392
Audi ......... ISSAN ...... 19,170

7%
1 Kia
sales in
17,721
7,733
141,879
Rio
Russia
4%
Seat ......... ................. 69,971
8%
128,779
69,482
175,268
2 Lada
2,683
..................
10%
Skoda
1%
Granta
191,215
3,468
682,841
.........
162
10,834
23%
3 Hyun
8%
Volkswag ...............
745,088
127
dai Solar
31,031
7,604
28%
8%
Volkswag en cars ......
is
10,520
33,56
4 Rena
7,390
1,486
5
ult Loga
8%
VW GROU en vans ..... 11,081
3%
12,852
3,221
n
78,223
10,134
1,042
5 Rena
14%
KIA ......... P ................
78,943 54%
ult Duste
1,298
114,200
22,57
.........
20%
2
r
...........
1%
Lexus .........
7,152
6 Lada
142,699
25,135
20,678
11,423
Largus
.........
Toyota
17,399 10%
14,180 20%
236,363
7,009
.........................
7 Toyo
2,160
19%
19%
TOYOTA
ta
.....
272,6
RAV4
1,325
175,491
08
6,311
63%
8 Lada
Cadillac GROUP........ 15,952
181,994 13%
12,093
17,661
Kalina
32%
4%
Chevrole..................... 18,112
13,418
14,294
4,769
9 Chev
144,418
t ..................
108
35%
rolet Niva
24%
Opel .........
140,070
162,079
126
4,719
10 VW
GM ......... ................. 10,545
3%
154,364
13,576 14%
Polo
5,962
1,167
22%
HYUNDAI....................
5%
4,336
11 Datsu
5,968
1,384
109,687
n on-Do
MITSUBISH................... 16,615
0%
155,894 16%
19,670
58,151
4,098
12 Lada
GAZ ......... I ................ 16,154
Priora
15,539 16%
72,594 30%
169,005
7,846
4,011
FORD ............................
13 Lada
4%
229,872 20%
7,049
164,396
6,729
4x4
11%
UAZ ......... .................
166,982 27%
6,647
3,971
14 Mitsu
67,432
6,581
2%
Mercedes ...................
1%
bishi
70,318
8,928
Outlander
61,472
5,659
3,873
15 Nissa
26%
4%
Mercedes -Benz cars .
75,014
4,372
n X-Tra
56,807
4,282
-Benz vans
il
29%
Smart.........
3,731
16 Nissa
94,358 18%
4,011
42,623
1,311
n Almera
DAIMLER ................
7%
45,188 40%
536 145%
44,955
3,579
17 Rena
38
MAZDA ....................
6%
ult Sand
40,211
..................
15 153%
5,631
8,106
ero
12%
BMW .........
3,461
18 Kia
....
4,562
4,447
Sportage
4,548
328
23%
82%
Mini ......... ................
3,654
3,384
19 Hyun
175
53,389
3,150
..................
25%
87%
BMW GROU
dai ix35
44,833
4,144
43,667
178
P .............
3,345
24%
20 Nissa
19%
Citroen
38,807
260 32%
n Qashqai
31,927
3,328
13%
Peugeot......................
3,335
37,888
21 Skod
4,404
1,439
1,538
24%
16%
a
PSA ......... ....................
Octavia
2,287
2,516
33,465
1,505
..................
3,123
22 VW
37%
SSANGYON
Tiguan
40,404 39%
2,478
17,738
2,944
G ......... ..
39%
Honda
2,885
23 Skod
....
26,418 17%
4,765
.........
18,980
2,320
a Rapid
38%
Acura......... ..............
31,117 33%
2,381
2,854
24 VW
36,718
1,977
................
3%
HONDA
Jetta
57,535 39%
2,137
22,599
163
2,777
25 Kia
8%
SUZUKI GROUP .........
30,787 36%
Ceed
..................
18,570
2,140
Jaguar
.....
22,676 27%
2,543
2,137
.........
2,062
819
18%
Land Rove ..............
0%
1,803
19,389
r ...............
123
2,542
14%
JAGUAR
22,676
153 20%
17,338
1,931
SUBARU LAND ROVER
25,576 15%
2,063
.........
2,054
1,505
32%
............
6%
DAEWOO
2,216
1,553
19,078
1,901
7%
3%
LIFAN............................
18,809
1,413
20,583
1,883
Ranking
35%
GEELY..........................
1%
20,362
5,619
based on
14,923
1,844
67%
Alfa Rome ................
new car
1%
15,177
2,340
35,355
and LCV
1,603
21%
2%
Chrysler o ..............
sales in
1 Lada
54,633
2,186
19,753
Russia
Granta
27%
6
Dodge .....................
24,285 35%
..................
16,122
2 Hyun
5
Fiat .........
.....
dai Solar
24,260 19%
6 17%
81
is
139,405
0
34%
Jeep ............................
3 Kia
Rio
4
677
107
FIAT CHRY ..................
105,142
4 Rena
796 15%
151 29%
SLER.........
745
26
CHERY
ult Duste
.
..................
560
188
1,433
6,791
r
84,350
5 Lada
86%
33%
VOLVO
1,366
7,127
Largus
........................
1,418
7,167
GREAT
5%
5%
69,576
6 Lada
1,268
4,481
WALL ..............
14,172
1,272
Kalin
12%
60%
PORSCHE
a
11,947
1,300
15,219
60,401
1,153
......................
7 Rena
2%
19%
FAW* .........
ult Loga
17,754
..
1,409
13,964
471
n
18%
BRILLIANC ................
59,403
8 VW
13,416 14%
304
14,118
Polo
E ................
325
55%
ISUZU .........
4%
18,040
54,073
627 48%
9 Lada
4,030
133
22%
CHANGAN ................
Priora
3,382
2,932
..................
112
52,523
10 Nissa
19%
HAIMA
4,366
.........
n Almera
29 286%
650
94
33%
BAW ......... ..............
42,614
11 Lada
578
89
4x4
JAC ......... ..................
196 195%
50
42,220
996
12 Chev
52
78%
TAGAZ ....................
rolet Niva
..................
126 59%
780
35
LUXGEN
38,415
......
13 Toyo
326 139%
.........
1,016
ta
0
RAV4
.........
FOTON
1,472
36,952
.................. ...
11
14 Rena
384
0
31%
ZAZ .........
ult Sand
.....
27
ero
129
34,114
2
BYD .............................
15 Skod
359 64%
a Octav
0
81
0
IZH ......... ...................
ia
33,269
16 Hyun
335
27 200%
63
0
VORTEX .....................
dai ix35
..................
3
6
33,051
481
17 Toyo
0
BOGDAN
3,040
ta Camr
6
......................
0
5
84%
y
31,363
18 Nissa
..
Total .........
105 95%
15
19
n Qashqai
0
..................
684 97%
29,941
64
19 Kia
*Estimate
. 229,764
0
Sportage
1,005
232,059
92
27,323
20 Chev
1,994
1% 2,221
rolet
95%
Cruze
,519 2,513
27,246
21 Kia
,240 12%
Ceed
Source:
27,241
22 Toyo
AEB Auto
ta Corol
la
mobile
27,206
23 Mitsu
Manufac
bishi Outla
turers Com
25,612
nder
24 Ford
mittee
Focus
24,588
25 Nissa
n X-Tra
il
24,104
November
2014 Top
25
11 month
s 2014 Top
JANUAR
Y 2015
25 Sellers
22,251
www.a utone
JANUARY 2015
Sellers
wseur ope.co
39
www.autonewseurope.com
INSIDE THIS ISSUE
CONTENTS
KEITH CRAIN
Publishing Director
3 Letter from the Editor
KC CRAIN
Group Publisher
COVER STORY
EDITORIAL
6 The comeback cat
LUCA CIFERRI
Editor
+39 348 274 00 40
Why Jaguar expects a record 2015
9 Year of the Jaguar
DOUGLAS A. BOLDUC
Managing Editor
+49 (0) 171 424 6373
dbolduc@autonews.com
Sales boss bullish about brands prospects
Q&A
10 Inspired
BMW moves top i3, i8 tech into wider lineup
11 Emissions free
11
Porsche sales boss

Bernhard Maier
How Porsche exec became plug-in true believer
12 Style guidelines
Hyundai needs a design hierarchy, top exec says
13 Tough EV market
Tesla seeks solutions in fragmented Europe
AUTOMAKERS
14 Good & bad news
Europe sales to keep growing, but at slower rate
16 Class of 2015
Crossover craze accelerates in Europe
17 New priorities
Mercedes increases emphasis on China
18 Going green
Toyota, Renault join car-sharing rush
19 Superheroes
Mini expects profits from leaner lineup
20 Segment slowdown
Volume compact sales forecast to dip
PAUL McVEIGH
Managing Editor
+49 (0) 176 7835 3951
pmcveigh@autonews.com
GEORGIA CHAPMAN
Design & Art Direction
+49 (0) 89 5795 9137
gchapman@autonews.com
James Clark (UK), Debra Domby
(U.S.), Bruce Gain (France), Nick Gibbs
(UK), Christiaan Hetzner (Germany),
Gabe Nelson (U.S.), Mary Raetz
(U.S.), Michael Specht (Germany)
Correspondents
LATEST LAUNCHES
22 1 Smart, 2 sizes
Daimler expands small-car brand
ADVERTISING
23 Trailer trouble
EUROPE
VW Passat targets boat owners
THOMAS HERINGER
Commercial Director Europe
+ 49 (0) 8153 907 400
theringer@craincom.de
PEOPLE
24 Procurement pros
Check out our Guide to Purchasing Executives
SUPPLIERS
GEORGIA CHAPMAN
Director of European
Marketing and Events
+49 (0) 89 5795 9137
gchapman@autonews.com
USA
26 Global gains
Honeywell turbo boss sees growth for hot sector
27 Parallel battles
RICK GREER
Sales Director
+1 313 446 6050
rgreer@crain.com
KOREA
Michelin CEO takes on the Chinese
28 Cutaway
See who has parts in the new Renault Twingo
JUNG-WON SUH
Sinsegi Media Inc.
+82 2 785 8222
sinsegi-2@sinsegimedia.info
CIRCULATION
JAMIE TUNISON
Marketing Coordinator
+1 313 446 1642
jtunison@crain.com
INSIDE THE NOVEMBER & 11-MONTH NUMBERS

29 European sales by
country and brand
Estonia, Hungary, Spain were
big monthly winners
30 European top 50
39 Russia sales
SUBSCRIPTION
SERVICES
November sales fall 1%;

11-month volume down 12%
International number +1 313-446-0450

Toll free from the US +1 877-812-1584
40 U.S. sales by model
customerservice@autonews.com
Volume tops 15 million through 11 months
Nissan Qashqai, Peugeot 308 make solid gains
31 European sales by model

Grand Cherokee gives Jeep a big boost
36 European production by brand

Kia, Seat, Porsche make double-digit gains
37 Turkey sales
November sales rise 1%;
11-month volume down 15%
AUTO MOTI
EURO PE
VE NEWS
DATA
& YTD
October
Percent
acturer
10 mos.
change
2013
s by manuf Oct. Percent 10 mos.
2014
16%
Russia sale
change
380,852
Oct.
2013
90
Published by
Crain Communications Inc
1155 Gratiot Ave. Detroit MI 48207. USA
Sellers
4 Top 25
a
sales in Russi
October 201
car and LCV
on new
16,807
10,569
Granta
1 Lada
is
7,100
dai Solar
321,5
2 Hyun
2014
1%
6,561
7%
2,299
Rio
37,484
7,067
3 Kia
11%
37,788
6,556
6,570
s
93
..........
Largu
114,1
4%
.........
Lada
1,779
13
10%
4
624
126,3
.....
AvtoVAZ
5,778
173,494
3%
649
.................. .....
9%
ult Logan
156,098
12,228
Datsun
5 Rena
675,606
10%
........................ 11,924
r
5,158
6%
70
3
iti
7
Duste
612,8
18,41
Infin
ult
30,09
.........
%
4
6 Rena
28,348
68,749
4,817
Nissan ......... ............ 16,66 4
3,094 57%
16%
.........
4x4
1%
68,80
Lada
1,324
3
3,115
......
Renault
7
71,55
ISSAN
4,804
2,624
21%
155 50%
70,619
n Almera
RENAULT-N.................
129,847 19%
6%
78
8 Nissa
3,867
2
7,055
103,119
Audi ...........................
a
12,88
Kalin
26%
7,440
14%
9 Lada
10,381
12,625
Seat ......... ...............
3,741
247,473
9,322
6%
1,310 26%
213,791
95
Skoda .........
VW Polo
cars ......
164,5
10
en
16%
973
2%
13
3,451
154,8
24,260
Volkswag en vans .....
olet Niva
151,443
7
1%
20%
11 Chevr
148,242
17,609
Volkswagp .................. 20,43 2
3,428
12,969
3%
Priora
%
1
17,39
4
Grou
..
Lada
15,50
15,83
VW
12
127,977
3
25%
..................
3,319
2%
1,347
128,466
Patriot
KIA ......... ................... 15,39
140,946 16%
%
13 UAZ
1,678
67
1
3,283
143,9
12,83
HYUNDAI ................
1,258
age
3%
7
Sport
30%
1,059
14 Kia
14,178
Lexus ......... .............. 12,87 5
nder
142,318 22%
3,252
.........
bishi Outla
134 18%
99,142
6
Toyota Group ......... 14,55
Mitsu
66,62
15
37%
110
28%
3,157
52,189
...
14,576
TOYOTA
Ceed
210,202
..................
9,181
6%
16 Kia
6,581 29%
152,390
Cadillac t ..................
ro
3,099
63,269
Sande
34%
4,695
6
9%
ult
1
59,58
21,29
Chevrole .................
17 Rena
40,816
1%
6
2,869
20%
.. 13,98
36,964
7,029
Opel .........
68,367
Skoda Rapid
75%
..................
18
7,124
3
12%
.........
54,74
0
3,921
2,822
GM
36,20
I ................
a Camry
6,843
74%
40,673
7,494 12%
19 Toyot
MITSUBISH...................
3,911
2%
2,698
6,563
81%
Octavia
6,795
...
4,157
UAZ .........
160
Skoda
.........
20
.........
4,240
19%
290
2,599
489 141%
GAZ LCV -Benz cars .
40,271
dai ix35
1,178
14 114%
21 Hyun
47,758
0 41%
Mercedes -Benz vans
2,560
85,43
17%
30
11%
a RAV4
50,226
4,660
Mercedes ................
35,153
22 Toyot
5,448
2,124
29%
n
..
39,119
7,956 34%
Smart.........
28,406
4%
VW Tigua
..................
5,288
9
23
LER
33%
20,27
3,691
2,034
DAIM
24,131
6%
.................
a CX-5
3,839
39%
16,299
2,668
FORD ......... .............
24 Mazd
28,639
45%
.........
2,815
5
Cruze
36%
DA
olet
17,47
0
....
2,400
MAZ
52,77
G .........
25 Chevr
1,311
15%
33,774
2,718 49%
SSANGYON .............
33,744
.........
1,388
40%
28,777
5,118 47%
Citroen ....................
2,256
2,699
16%
1,360
4,052 39%
Peugeot ....................
36,000
5%
2,460
203
30,137
5 18%
PSA ......... ................
21,94
192
1%
a
17,909
4,255 38%
BMW ..........................
1,400
sales in Russi
2%
2,652
1,382
2,622 21%
MINI ......... p...............
16,746
car and LCV
11%
new
2%
2,067
7
Grou
on
153
17,14
BMW
based
18,146
.................
136
Ranking
32%
128,885
18,529
1,972 12%
LIFAN......... ..............
49,014
.........
1,728
33,472
2,125 12%
Jaguar
95,008
...............
Granta
19%
656
R 1,864
5,921 69%
Land Rover
1 Lada
20,539
is
73,516
LAND ROVE
1,819
16%
16,593
dai Solar
JAGUAR ...................
20,539
2 Hyun
105
36%
17,249
62,567
1,929 24%
DAEWOO ................
23,773
Rio
1,460
5%
3 Kia
15,276
4
1,929 19%
4
Acura......... ..............
13,76
r
54,68
24%
.........
1,565
34%
ult Duste
..
13,022
1,990
Honda
22,074
4 Rena
5%
Group.........
1,521
54,090
14,519
1,360
.....
HONDA
Kalina
.................. ...
1,430
75
5 Lada
2,513 46%
SUZUKI
145 30%
48,425
..................
Largus
1,364
102
SUBARU
184 86%
6 Lada
................
12
46,921
3%
26
4 175%
Polo
GEELY.........o ..............
6,331
11
7 VW
64%
10
6,114
...
38,759
Alfa Rome
3,921
Logan
4%
..................
20%
Renault
6,422
706
1
8
.....
Chrysler
10,58
38,643
35%
676
..................
22%
n Almera
483
12,739
Dodge ...................
16,631
9 Nissa
13%
654
16%
34,542
12,965
1,203
Fiat ......... ..................
Priora
16,486
5%
1,353
10 Lada
13,801
1,677 29%
Jeep ......... SLER..........
32,616
12,116
1,191
4x4
16%
12,692
1,618 27%
FIAT CHRY
3,078
11 Lada
.............
7%
1,184
30,166
3,559
1,222
olet Niva
GREAT WALL...............
3,739 30%
36%
12 Chevr
1,137
2,607
352
29,885
CHERY ......... ..............
Octavia
48%
480
.........
O
517
Skoda
513
..
13
VOLV
ro
29,345
..................
268
902
ult Sande
PORSCHE ................
1,346 28%
14 Rena
132
150%
964
28,028
.......
FAW* .........
276
RAV4
a
E .........
14%
117
691
80
15 Toyot
BRILLIANC ..................
167 179%
27,577
91
dai ix35
466
39 118%
CHANGAN ..................
16 Hyun
94%
85
24,930
349
36
BAW ......... ..............
a Camry
348 63%
70
.........
17 Toyot
129
6
HAIMA
24,664
Cruze
................
51
olet
56%
.........
61
9
95%
U
..
ISUZ
18 Chevr
1,930
4
..................
24,200
92
Ceed
JAC .........
102 95%
...............
2
19 Kia
5
.........
Z
97%
127
23,901
qai
.....
TAGA
678
n Qash
..................
19
20 Nissa
FOTON ....................
23,782
81
31
Sportage
Kia
BOGDAN ...................
990
21
22,526
...
BYD .........
a Corolla
2,705 82%
.................. ...
22 Toyot
62
481
IZH .........
20,857
.........
13%
.........
Focus
339
2,281,181
....
LUXGEN
23 Ford
.................. ..
19,623
1,991,755
Outlander
VORTEX
.........
Mitsubishi
81 10%
24
.........
234,4
ZAZ .........
211,633
Astra
IA ............
25 Opel
TOTAL RUSS
based
Ranking
25
s 2014 Top
10 month
*Estimate
Automob
Source: AEB
ile Manufac
mittee
turers Com
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publication may be reproduced, stored in a
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or by any means, electronic or mechanical,
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without the permission of the publisher.
All rights reserved.
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COVER DESIGN: Steve Massie
JANUARY 2015
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COVER STORY
Jaguar is counting on models such as the XE (shown) and a pair of forthcoming crossovers to more than double
global sales by 2020.
The cat comes back

Jaguar expects record year on huge investment in products, plants, platform
NICK GIBBS
ngibbs@crain.com
aguar is poised to have a record 2015

and to keep growing global sales to
well above 200,000 this decade as a
massive investment in products, plants
and underpinnings starts to pay dividends. Its a huge turnaround for the
once product-starved, nearly bankrupt
British brand, whose global volume
slumped to less than 43,000 in 2010.
Since then Jaguar has been re-invented
to aggressively challenge top German rivals in key global segments, and it has
done this with the help of executives
possessing nearly a century of experience at global premium car leader BMW.
Some looming questions faced by Jaguar, however, include: How much of a
financial hit it will take from entering the
highly competitive midsize segment and
the price-sensitive fleet market? Can
it make a noticeable dent in the huge
global sales lead of its much larger, richer German rivals, especially in markets
such as China where it is barely known?
Phenomenal
Jaguars revival begins in May with the
arrival of the XE, which gives it a longawaited midsize model to battle the BMW
3 series, Mercedes-Benz C class and
Audi A4. The XE also is the first of many
fresh Jaguars that will be underpinned
by the automakers new lightweight alu-
minum platform. Jaguar Land Rover has

poured 2 billion pounds (2.5 billion euros)
into developing this platform along with a
new range of fuel-efficient engines. Much
of the bill has been paid for by profits
earned from unprecedented global demand for Land Rovers SUVs.
40,000s in 2010. The X-Type was such

a financial disaster that Bernstein Research analyst Max Warburton estimates Jaguar lost 1.7 billion euros on
the car, or 4,687 euros per model sold
during the Ford Mondeo-based flops
nine-year life cycle.
The platform will also yield a replacement for the XF large premium model,
which is expected later this year, and Jaguars first SUV, due to be unveiled at this
months Detroit auto show ahead of its
2016 sales start. When the SUV arrives,
four out of five cars in Jaguars range will
be less than 3 years old. Weve invested
a significant amount of money in Jaguar
and weve got a phenomenal model cadence going forward, starting with the
XE, JLR Sales Operations Director Andy
Goss told Automotive News Europe.
Jaguar has pulled out of that financial sinkhole. Sales are expected to
top 112,000 this year after surpassing
80,000 in 2014. Thats still tiny compared with Land Rover -- last year Jaguar sales accounted for just one-fifth
of JLRs overall total. However, the addition of the XE and subsequent models
such as the midsize SUV and a compact
SUV that is expected to arrive in 2017
will push Jaguar sales past 200,000 by
2018, according an IHS Automotive
forecast (see graphic, Page 7).
Missed target
JLR declined to provide a sales forecast

for Jaguar for this story, but the company recently broke its silence on its
overall volume goal, which is to double
current JLR sales to 850,000 by 2020.
Of that we see a more representative
split for Jaguar to reflect market opportunity, JLR Global Fleet Director Ken
Forbes told Automotive News Europe.
The British marque, which turns 80 this

year, has been problematic both for
JLRs previous owner, Ford, and Indias
Tata Motors, which bought Jaguar and
Land Rover from the U.S. automaker in
2008. A decade before the sale former
Jaguar boss Nick Scheele promised he
would quadruple sales to 200,000 in
four years, led by a BMW 3-series fighter
named the X-Type.
The big leap never happened. After
reaching a global sales high of 103,300
in 2002, Jaguars total fell to the low
BMW influence
JLR executives say they have learned
from past mistakes and this time Jaguar
will succeed. They give two key reasons
for their bullishness: 1) the automaker
JANUARY 2015
COVER STORY
has had much more freedom to develop

than it ever did under Ford and 2) it has a
much deeper understanding of what has
made its German premium rivals so successful.
Massive increase
Jaguar global sales and forecast 2008-2020 (in 000s)
Many of JLRs directors have worked for

BMW, starting with CEO Ralf Speth, who
spent 20 years with the worlds No. 1
maker of premium vehicles. JLR head of
r&d Wolfgang Epple worked at BMW for
24 years while engineering director Wolfgang Ziebart worked there for 23 years. In
December 2013, JLR appointed the head
of BMWs Dingolfing, Germany, plant,
Wolfgang Stadler, as its manufacturing
director. He arrived at JLR with three decades of BMW knowledge.
250
When it comes to differences compared

with the Ford days, Ziebart said one prime
example is the XE, which he believes Jaguars previous owner would have deemed
too expensive to make. This car is much
more advanced than the rivals. Ford
management would have died if we had
proposed such a car [or] they would have
just killed us, Ziebart said.
50
The car is benchmarked mainly against

the 3 series in terms of dynamic performance, a key driver of sales in the
midsize premium segment, especially
among European buyers. The body is
75 percent aluminum to save weight and
like the 3 series the XE has a rear-wheeldrive configuration. The XEs integral
link rear suspension is built on a separate subframe, something that is usually
only found in the more expensive class
above. Said Ziebart: Integral link is a
BMW expression. Its a very, very stiff
suspension that gives you very precise
road-handling.
200
150
100
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Sources: Company (2008-2013); IHS Automotive (2014-2020)
price-conscious fleet market. The legitimacy of the volume car side of [Jaguars]
business is still unclear, a report from
UBS Global Research said earlier this year.
Investment in the platform, however, will
pay off as more expensive models start to
use the underpinnings, analysts believe.
The new platform, code-named D7A, will
be used on the bulk of Jaguars range, including the midsize and compact SUVs,
the XF and, much later, the XJ upper premium sedan, according to IHS Automotive
research. Only the F-Type sports car family
isnt slated to use it.
Cheapest Jaguar
JLR also has confirmed that Land Rover

will use the platform, which is expected to
underpin a model above the Range Rover
Evoque compact SUV called the Grand
Evoque, according to UK media reports.
How do you make a small Jaguar profitable? Answer: You brand it as a Range
Rover, Bernsteins Warburton wrote in a
report on JLR in 2013. IHS estimates the
D7A-based Evoque will account for global
sales of about 50,000 a year following its
expected launch in 2017.
As JLRs cheapest model, the XE could end

up hurting the companys currently impressive profit margins, especially as the
car is a core part of Jaguars push into the
Further XE variants, such as a wagon

version, also are expected. Jaguars
head of advanced design, Julian Thomson, told Automotive News Europe at the
The XE investment also includes a range

of four-cylinder diesel and gasoline engines built at JLRs new UK plant. Jaguar
says the XEs 163-hp 2.0-liter diesel offers CO2 emissions as low as 99 grams
per kilometer, making it the first car in
the midsize premium segment to qualify
for tax breaks available in many European countries given to owners of cars that
produce less than 100g/km of CO2.
JANUARY 2015
launch of the SUV concept in 2013 that

the design team had developed between
20 and 30 vehicles to make sure the
platform suited them all. We want lots
and lots of products and we want all the
incremental products as well, he said.
JLR has said it will launch 50 models or
updates in the next five years, and says
it will have spent 3.5 billion pounds on
new products and facilities in the financial year ending March 2015.
Increased sharing
JLR is counting on cost-saving synergies between Jaguar and Land Rover to
win back some of its investment. As
we bring the brands together we get a
bigger volume in terms of economies of
scale, JLR r&d boss Epple told Automotive News Europe. He said that instead of
saving tens of thousands through combined procurement the sister brands
could achieve savings of hundreds of
thousands -- and that puts us on par with
other OEMs. Technology is also shared.
If we develop a system, we now do it
independently of the product its going
into, Epple said. That way the marketing team can assesses the potential
sales opportunities for the technology in
all JLR models.
COVER STORY
Now that driving characteristics are controlled more by software, the differences
between the sporting aspirations of Jaguar and the off-road ability of Land Rovers
arent as far apart in terms of hardware
as they had been, he said. The number
of platforms within JLR will be reduced to
just three or four as legacy architectures
from the Ford days are dropped or overhauled. We would never go back to one
platform, one car, Epple said.
The new engine plant reduces JLRs reliance on Ford units, which gives the
automaker more flexibility to increase
its output, JLR fleet boss Forbes said.
If demand goes up sometimes we
cant increase our engine rate, he said.
UBS was critical of JLRs decision to go
it alone however. We are concerned
about the buildup of an in-house enginebuilding capability. External sourcing
would free up resources to invest in alternative powertrains, it said. JLR has a
huge challenge to reduce average CO2
output in Europe from 180g/km now to
132g/km by 2021. Warburton at Bernstein wrote in 2013 that the company
might need to spend $1.1 billion annually by 2020 to reach its target.
More capacity
JLR executives say that Jaguar will benefit from the companys global manufacturing expansion. At last years opening
of JLRs new factory in Changshu, China, Speth confirmed a Jaguar would be
made there alongside models from Land
Rover. Forbes said the first model would

be the XE. Aside from low-volume kit assembly in India, this will be the first time
a Jaguar has been built outside the UK.
The China factory will reach its production capacity of 130,000 by 2016, according to the company, and the XEs
inclusion would help boost Jaguars China sales significantly from a predicted
20,000 this year. JLR sales chief Goss
thinks that China could have overtaken
the U.S. and UK as Jaguars biggest-single market in 2014. As recent as 2011,
China was a distant third for Jaguar.
Our spearhead vehicle for China is the
XE. We think it could make significant inroads, Goss said.
A growth opportunity that Jaguar sees
in China is fleet sales. Today, Chinese
buyers are mainly private customers,
but JLR is targeting a small-but-growing
premium business market that accounts
for 186,000 sales annually. Overall, JLR
wants global fleet sales to account for
25 percent of its volume by 2020, up
from 16 percent now, and Jaguar is expected to lead that growth because of its
sedans. The XE and XF are our center
of gravity -- they are fundamental to the
success of JLRs fleet business, Forbes
said, conceding that JLR has been weak
in this area of the business. We have
been overly reliant on the retail sector,
he said. Fleets will help us de-risk our
business. The reason fleet business is
considered to be good is that companies
generally continue to renew vehicles
even during a global downturn, whereas

individuals will not. Both fleet growth
and retail sales will be helped by an increase in dealerships JLR said it aims
to boost its network to 3,300 outlets by
2020 from 2,600 now. The vast majority
will combine the two brands, Goss said.
Margin decline
Since 2008, JLR has gone from being
more or less bankrupt, Speth said, to
delivering profits of more than 1 billion
pounds. Bernsteins Warburton, however, believes the days of 20 percent margins are over.
We take the view that margins have
probably passed peak, he wrote in a
report in November. JLRs EBITDA margin fell to 19.4 percent in the second
quarter of its 2014 fiscal year from
20.3 percent during the same period in
2013. Warburton sees the decline continuing as the company launches new
models at lower prices than big-earners
such as the Range Rover and Range Rover Sport. The move down market with
Jaguar and the life cycle of Range Rover
means we think margins will now begin a
gentle decline, he concluded.
Jaguar hopes that the XE will do for it
what Range Rovers have done for Land
Rover, which is provide a model customers have to have regardless of the wait
or the cost. Said Ziebart: Its not a sober
car, like an A4. This is a car that creates
some emotions. We hope it will persuade
people to spend more money. ANE
Thank you, Munich!

Jaguar Land Rovers upper ranks include 4 longtime BMW execs
Ralf Speth
CEO
Years at BMW: 20
Wolfgang Epple
R&D boss
Years at BMW: 24
Wolfgang Ziebart
Engineering boss
Years at BMW: 23
Wolfgang Stadler
Manufacturing boss
Years at BMW: 30
JANUARY 2015
COVER STORY
QA Year of the Jaguar

Fast-growing UK brands sales boss sees gains from fleet market, China
er does not care about any of that. What

the customer wants to know is why to
choose a Jaguar versus an Audi or BMW.
fter years of weak sales because of

its aging products, Jaguar is poised
for a surge this year following the arrival
of its new XE midsize sedan and updated large premium XF. The brands first
crossovers will follow as Jaguar accelerates its efforts to increase sales to business customers and win buyers from
BMW, Audi and Mercedes-Benz. Jaguar
Land Rovers global head of sales, Andy
Goss, spoke about the challenges ahead
with Automotive News Europe Correspondent Nick Gibbs.
What is the scale of opportunity for
Jaguar this year?
Jaguar comes back as a tour de force in
2015. Its the year of the Jaguar. We have
invested a significant amount of money
and we have a phenomenal model cadence going forward, starting with the
XE. The Jaguar brand also spearheads
Jaguar Land Rovers real entry into the
corporate market. We have been retail
based, so our first goal is to get a similar
share in the corporate market as in the
retail market.
Jaguar Land Rover aims to double vehicle sales to 850,000 by 2020. What
percentage will be Jaguars?
It will not be half but it will be a significant increase. Jaguar has massive headroom for growth. We have been selling
70,000 to 80,000 vehicles a year in the
past couple of years. Now we are moving into white-space areas of the market
with the XE taking on the BMW 3 series,
Audi A4 and Mercedes C class. Other vehicles will follow.
The F-Type sports car is a low-volume
model. Has it helped Jaguar?
Previously, people had a different, older
image of Jaguar. When people think
about Jaguar now, they think about the
F-Type. It has provided an emotional
fulcrum. That has been more important
than the volume of F-Types sold, and it
is also a massive support for the new
XE, whose buyers will be making a decision on image and emotion as well as
cost of ownership.
JANUARY 2015
What are the headwinds?

For a BMW 3-series owner to consider
us, they want to understand what they
are buying into. We have to make sure
brand experience is consistent the world
over. The German brands have this consistency. We are trying to achieve that,
but also with a key point of difference.
We want to justify customers decisions
for them -- to make sure they are happy
and turn them into advocates.
Meet the sales boss

NAME: Andy Goss
TITLE: Jaguar Land Rover Sales
Operations Director
AGE: 57
MAIN CHALLENGE: To convince
buyers to switch from German premium brands to Jaguars fresh lineup.
Jaguar is a challenger brand to the

Germans. Can that be an advantage?
Jaguars volume is substantially less
than theirs so clearly we have to challenge the established order the way Audi
had to do with BMW and Mercedes not
so long ago. We are creating clear differentiation for people to buy Jaguar over
one of the German brands, which look
myopically at each other rather than
anyone else.
Where do you follow the Germans
and where do you differentiate?
The German brands are slicing and dicing
the marketplace by using existing platforms to find new niches to create volume. We do not have to look at the proliferation of our product range, instead we
are launching full product ranges where
we have not existed before. The custom-
Will the X-Types failure hurt?

Nobody outside media interviews mentions the X-Type to me. Its an irrelevance in the same way that nobody talks
about past Audi problems in the U.S.
Life has moved on considerably over the
past eight to nine years.
Will Jaguar have interesting dealership innovations such as we have
seen from Audi, BMW and Mercedes?
We are rolling out a new corporate dealership architecture globally. We are
bringing the two brands, Jaguar and Land
Rover, together in one common ownership by 2018 in every sales territory.
We want the customer to walk through
the door of a Jaguar Land Rover retailer and see a proliferation of products:
small, medium, large SUVs, crossovers,
sports cars and sedans. Once the buyer
is in that family we can migrate them
throughout the product range. There will
be flagship sites in addition to that.
What will make the flagship dealerships a unique experience?
It will be a brand experience on steroids.
People want to go to a destination,
something that has more than the local
retailers in terms of the technologies,
the type of products and the experiences you can buy into. Clearly capital cities
are important, not for just the population
living there but also for people visiting
who just want to see what Jaguar Land
Rover is all about. ANE
Q&A
QA Inspired
BMW quickly moves top technology from i3 and i8 into mainstream models
MW wants its mainstream models to

benefit quickly from the cutting-edge
technology offered in its i3 and i8, such
as carbon fiber construction and highperformance, low-CO2 powertrains.
BMW brand sales boss Ian Robertson explained the companys strategy to Automotive News Europe Editor Luca Ciferri.
Will your next i model be a fuel cell
called the i5, as media reports say.
There is no other specific i product
signed off for production. We are, however, spreading some of the technology
from our i models into our more mainstream cars. For example, next-generation cars that are coming soon will make
more extensive use of carbon fiber. They
will not have full carbon fiber structures,
but they are going to have carbon fiber
in the structure of the passenger compartment, in suspension components
and so on.
The i8 plug-in hybrid supercar soon
will be joined by plug-in variants
of the 3 series and X5. Which other
models will have plug-in variants?
Plug-in hybrid technology is so flexible that it can be integrated in a wide
variety of vehicles so there is clearly
more to come. What is important is
that the plug-in technology will be
one of the key levers to bringing highperformance vehicles well below 100
grams per kilometer of CO2, while retaining the driving pleasure and driving
dynamics of a BMW.
Audi charges a premium of up to
13,000 euros on its A3 plug-in compared with the base gasoline model.
Mercedes has priced the V-6 plug-in
S class at nearly the same level as
its V-8 gasoline model. What will be
BMWs pricing strategy for plug-ins?
We always start our projects by asking
ourselves what we think the price point
in the marketplace is and the price
point has narrow elasticity. One of the
challenges with the hybrids on the market today is that the consumer has said
OK, it is very interesting, but actually, I
10
quite like my diesel engine, and there is

not a lot of difference in terms of CO2.
I think the advent of the plug-ins is
changing this perception, because here
you can really drive for a good period of
time in full-electric mode and at a good
speed. However we are not in an industry where price is determined by costplus. You can maybe do that with military hardware, but not the automotive
industry. So it always starts with where
we think the price point needs to be. If
you add an electric motor onto a smaller
engine you generally get the output of a
bigger engine and therefore you establish a pricing framework.
When does BMW see electric cars
costing about the same as a model
with an internal combustion engine?
It depends on when we reach the point
where the additional costs of keeping
the internal combustion engine within
the legislative framework equal or exceed the costs of a battery-powered
vehicle. First, the electric motor is at a
very early stage in development, and the
batteries will see significant steps forward in the next few years. I think we
will soon see electrification costs for the
customer come down and thats a curve
that were on.
At the same time, if you look at the need
to put SCR [selective catalytic reduction]
technology on a wide range of engines
to make them compliant with Euro 6
emissions rules, you are not only adding a lot of cost, but, just as important,
a lot of weight. At some point the electric motor and the battery could be more
efficient and potentially cheaper. We
do not know today where that crosses
over, and I dont think the industry really
knows yet. However, there definitely is a
trend in that direction.
What percentage of i3 buyers add a
gasoline-powered range extender?
About half. Many customers would like
to have the range extender, but in some
countries, legislation steers them toward pure battery power. In the UK we
Meet the sales boss

NAME: Ian Robertson
TITLE: Board Member for BMW
brand Sales & Marketing
AGE: 56
MAIN CHALLENGE: Determining
the correct price point for BMWs
growing lineup of plug-in hybrids.
have a majority of range extenders. In

Norway we have virtually none because
range-extended vehicles do not qualify
for all the incentives given to pure BEVs
[battery-electric vehicles]. Overall, I
would say the mix is more regulation
driven than customer driven.
Is it correct to call an i3 with a range
extender a plug-in hybrid?
It is not. It is a battery-powered vehicle
where only the electric motor powers
the wheels. ANE
JANUARY 2015
Q&A
QA Emissions free
Porsches sales boss bullish on plug-in hybrids
orsche sales boss Bernhard Maier

commutes daily to company headquarters near Stuttgart using either a
Porsche Cayenne plug-in hybrid or a Panamera with the low-CO2 powertrain. Regardless of the vehicle he uses, his goal is
the same, to travel the 45km to work and
the 45km home emissions free. Thats a
big mindset shift for the sports car maker. Maier shared his views on the future
of plug-ins at Porsche with Automotive
News Europe Editor Luca Ciferri.
You use a Porsche plug-in hybrid for
your daily commute. How do you get
additional full-electric kilometers out
of the battery?
The Panamera and Cayenne are homologated in the European NEDC cycle for
35km in pure battery mode, but by coasting into the traffic and recuperating energy during braking you can drive emissions free a bit further. Depending on the
traffic and the route I take, I drive 40km
to 45km per trip. Most of the times I manage to use only electric power.
Are you a true believer of plug-ins?
Absolutely. People are beginning to understand that with a plug-in hybrid they have
the ability to be totally flexible [in terms of
range and performance] while having their
own filling station for electricity at home
or at the office, which is really convenient.
You do not need to drive anywhere to get
your battery filled. It happens at home,
while you are sleeping.
How are customers reacting to
Porsches plug-ins?
On the Panamera we are already at 10
percent of global demand, while the Cayenne was just introduced. In general, we
see more potential in markets where
authorities or governments subsidize
models that reduce pollution, because
having the best of two worlds inside one
car is a little bit more expensive. When
a government wants to convince inhabitants that reducing pollution is a really
important issue, and offers adequate incentives, electrified vehicles could grow
to market shares up to 50 percent.
JANUARY 2015
When will there be a plug-in hybrid

version of the 911?
We have a lot of ideas, but we have not
approved them for production yet. The
918 Spyder shows that Porsche has the
capability to produce very convincing hybrid sports cars.
What about fuel cells?
Technically, they are a very interesting
solution, but questions about the technology go beyond how to develop a fuel
station infrastructure, which, by the way,
wont be quick or easy. The real issue is
how can hydrogen be produced with a
compelling well-to-wheel balance.
Porsche is near a sales balance of onethird of its volume in Europe, North
America and Asia. What will the model
split be in the three regions?
In mature markets we have a higher
share of two-door sports cars in comparison to those countries that we call
fast-growing markets. This is normal. In
markets where individual mobility is still
at a very low level, you need a car that
can fit to a lot of different circumstances. This is why the Cayenne and Panamera are the favorite choices in China.
In fast-growing markets the sports car
segment has not reached the share it
has in Germany or the United States, but
it is picking up quickly. What is important for Porsche is to have a dominant
position in the sports car segment everywhere. This segment in China is still
small in absolute terms, but we have a
share slightly higher than 50 percent, so
we are in good shape.
When does a market reach the point
that its mature enough to make
sports cars a more viable purchase?
In broader terms, when affluent buyers
have met their requirements for a fourdoor sedan and an SUV. If they still have
the space and the money for a third car,
then they get a sports car.
So the 911 is a third car for most
Porsche customers?
We do not have many customers who
Meet the sales boss

NAME: Bernhard Maier
TITLE: Porsche Board Member for
Sales & Marketing
AGE: 55
MAIN CHALLENGE: Expanding
plug-in hybrid lineup to help
the brand reduce emissions
without sacrificing performance.
only drive the 911. The average 911 customer owns another 2.6 cars.
The Macan is off a good start. Do you
need to expand production beyond
the 50,000-unit installed capacity
you have in Leipzig?
If we can build some more, we are really
happy to do so. Nevertheless, our business principle is to balance demand and
supply so that we build one car less than
the market is able to absorb. Currently
we have a waiting list of approximately
six months for the Macan, which is a
very healthy situation.
Porsche closed 2014 with a new sales
record. What do you expect this year?
Further growth in line with what was defined in the Strategy 2018 plan. ANE
11
Q&A
QA Style guidelines
Hyundai needs a design hierarchy, top exec Schreyer says
yundai Motor Group President Peter

Schreyer gave Kia a fresh, familywide
look after being hired from Volkswagen
Group in 2006. Now hes doing the same
for Hyundai, for which he took design responsibility in 2012. Schreyer wants to
give Hyundai the equivalent of Kias tiger
nose grille so all of the brands vehicles
have a familiar face. The hardest part may
be keeping the Genesis and Equus luxury
cars in the family while signaling their
premium nature. Schreyer discussed his
approach with Gabe Nelson, who is a
staff reporter at Automotive News Europe
sister publication Automotive News.
When you sketch, what inspires you?
Of course, I like to look at cars. When I
drive on the autobahn in Germany or on
a U.S. freeway I look at cars I see that
look different in a different environment.
But I think for us designers, it is important to not only look at cars, but to be
interested in architecture, in art, even
in music, in sports equipment, industrial
design -- all sorts of things -- because in
fashion they are influencing us and we
are influencing them.
Sports equipment?
We have made show cars with neoprene
seat coverings so you can spray it [with
water] when its dirty, or whatever.
Things like that. Even for switches, the
click mechanism may be like when you
have gear shifting on a mountain bike.
You designed Kias tiger nose grille.
Will all Hyundai products get the hexagonal grille that appears on the redesigned Genesis?
The Genesis is almost like a brand on its
own. So the challenge for us will be to
make a kind of hierarchy between the
products, so you can recognize which
segment that car is, somehow. So the
Genesis is on the higher end, and the
Equus is above -- almost like a luxury
brand within the Hyundai brand. I think
we cannot do it like some others, just
put the identical grille on every car.
There needs to be a little bit of room to
play, to differentiate.
12
Meet the design boss

NAME: Peter Schreyer
TITLE: Hyundai Motor Group President
AGE: 61
Which brands do it well?

If you take the traditional German
companies like Mercedes, BMW, Audi,
Porsche -- they developed their own style
and stuck with it. Audi developed it later,
but BMW and Mercedes have very, very,
very long traditions. They keep evolving
it and improving it, so its changing over
the years. This is where we need to get,
in a shorter time.
Some critics argue the look of the
redesigned Hyundai Sonata/i40 is
hurting sales. The last generation
was daring. This one is more conservative. Was it a mistake?
I think it is a very substantial -- serious
is not the right word -- a very substantial
design. The old Sonata was a bit extreme
in a way, one that I quite liked as well. I
think it depends a bit on the customer
that we want to approach.
What do you mean by substantial?
MAIN CHALLENGE: Providing Hyun-
dai design continuity while leaving room

to differentiate the brands top-of-theline models from the rest of the family.
Not risky. Its very well balanced and

worked out. When you see it on the
street, I think its a very clean-looking,
good car. And I think its also good that
compared to the [Kia] Optima, it is a different animal -- approaching a different
kind of customer, so we dont fish in the
same waters.
The Soul has Kias most iconic design. In the U.S., how has that vehicle avoided the fate of the Chrysler
PT Cruiser and the Volkswagen New
Beetle, which were incredibly popular at first and then faded?
I dont know. Maybe were just lucky. We
were surprised. The natural curve of every
car is that the sales go up and then fade.
The Soul was the only car Ive experienced
where it went up and then still grew. I think
in a way it shows that if were a little bit
daring and dont always do something
thats in the middle of the road, sometimes
it pays off. Sometimes it works. ANE
JANUARY 2015
Q&A
QA Tough EV market
Tesla seeks solutions in fragmented Europe
esla Motors expects Europe to play

a big part in its bid to reach an annualized production rate of 100,000 vehicles by the end of 2015, up more than
threefold from last year. The challenge
in Europe is the widely varying degree
of support provided by governments to
help promote electric vehicles such as
Teslas Model S. The electric carmakers
global sales boss, Jerome Guillen, discussed what the company is doing to become a key player in sustainable transportation with Automotive News Europe
Correspondent Bruce Gain.
How is Teslas approach to Europe
different than in the U.S.?
Its a lot easier to set up shop in the U.S.
In Europe we have to comply with a lot
of different rules in different countries
and create different kinds of networks.
There are different languages and other
regional things to deal with, which is the
main difference. Europe is a more fragmented market than the U.S.
What are your ambitions in Europe?
Our overall goal is to accelerate the transition to sustainable transportation. We
obviously want to be present in Europe.
There are many different countries and
rules to comply with, so we are putting
in place the right infrastructure in every
country to help with our growth. We are
happy with the status quo of some countries where we are present, especially
in Norway. In other countries we still
have some things to put into place. This
includes dealerships, service centers,
superchargers to enable long-distance
driving and also the right partnerships
for financial products and insurance.
Which European countries are leaders in creating an EV infrastructure
and which ones still have work to do?
We are a small company so we havent
had a chance to develop a presence in
all countries in the same way. We gave
preference [to countries] where we already had the most demand. Norway
was a good starting point. The Netherlands, Switzerland, Belgium, Denmark
JANUARY 2015
and Sweden are also countries where

were doing extremely well. We already
have the infrastructure in place in those
countries thanks to our superchargers.
In some markets we are putting the infrastructure in place so that people can
try the car and then adopt it.
How crucial is a test drive to convincing a potential customer that your
models are as viable as car with an
internal combustion engine?
Thats the key factor. We can describe
what it is like to have an electric car,
but at the end of the day the best way is
to really experience it for yourself. You
need to see how smooth it is to drive,
how quiet it is and how there is really no
trouble with charging or range. People
are nervous about it, which I understand,
but there is no reason for it.
How important is the availability
of public charging stations to the
growth of EVs in Europe?
I think that 98 percent of all charging is
done at home so we need to realize that
people tend to drive or to travel near
their homes. The beauty of electric vehicles is that you charge them at night,
so that when you get up youre electric
vehicle is already charged. Its much better than a gasoline-powered car in this
respect. For those long-distance trips,
there are many parking areas in countries in Europe where there are charging stations. Additionally, to further
facilitate long-distance driving, Tesla
is developing a network of superchargers, which are faster than anything else
out there. Weve built about 70 of those
stations around Europe. They let you
charge [enough to travel] 300km in 20
to 30 minutes, depending on how full the
battery is when you start charging. But
while you do not need the supercharger
to travel long distances, it just makes it
that much easier.
What is slowing EV growth in Europe?
Its a new technology so there are many
misconceptions. Whether they buy a Nissan Leaf or some other vehicle, it kind of
Meet the sales boss

NAME: Jerome Guillen
TITLE: Tesla Worldwide Vice
President of Sales & Service
AGE: 42
MAIN CHALLENGE: Building
up a Europewide network of
dealerships, service centers and
publically available superchargers.
doesnt matter in the end. We still have

to educate the public about how convenient electric is and how its not a hurdle
to have an electric car. I think the biggest hindrance is the lack of knowledge.
What else can European governments do to promote EV adoption?
Governments can accelerate the transition to sustainable transportation, which
will happen no matter what. Were going
to eventually run out of oil. Its a finite
supply so any effort to accelerate that
transition will be welcome. There are
some governments that are more proactive. In France, for example, the government offers generous incentives that can
be applied to the price of an EV. The transition will happen, but its a matter of how
fast governments can facilitate it. ANE
13
AUTOMAKERS
Opel believes it will grow faster than the overall European market this year because of models such as the new Corsa.
Good news, bad news

Europe sales growth forecast to continue, but at slower rate than last year
CHRISTIAAN HETZNER
chetzner@crain.com
he good news for 2015 is that Europes carmakers can look forward to
another year of sales growth, but while
it may statistically qualify as a gradual
recovery, it certainly wont feel like one.
With the average age of vehicles on European roads increasing, pent-up replacement demand should eventually prompt
a more robust upswing after 2013 sales
dropped to levels not seen in Europe for
two decades.
Analysts, however, expect this years
rate of increase to be 2 percent to 3 percent compared with last years 5 percent
rise. Industry watchers see sales slowing
back down to a crawl before ever having really taken off last year as geopolitical risks in Russia and the Middle East
derailed a fledgling recovery in the euro
area. Commodities that closely track the
economic cycle are also pointing lower,
with prices for crude oil recently hitting
five-year lows. Big shifts in the market
such as the rising cost of car ownership
and a preference for car sharing among
younger drivers could prevent volumes
from reaching previous highs seen during the debt-fueled bubble of 2007.
dependent on the hypercompetitive European market -- sees little reason to believe that economic tailwinds will provide
additional support to its turnaround.
No tailwinds
Forward indicators that track business

sentiment in Europe fell to one-and-ahalf-year lows in November, while consumer confidence has been on the de-
The head of sales at money-losing General Motors subsidiary Opel -- itself wholly
Europes car market remains difficult despite the slight recovery in 2014. While
some important markets are showing a
slight upward trend, other large ones continue to be weak, Opels Peter Christian
Kuespert said in an emailed statement to
Automotive News Europe. Bottom line,
the situation in Europe overall will scarcely be different in 2015.
What a bargain
Discounts on volume brands in key European markets based on % off retail price in December
Germany
1. Citroen
2. Fiat
3. Opel
4. Hyundai
4. Renault
6. Ford
6. Peugeot
8. VW
Market average
26
24
23
19
19
17
17
14
20
UK
1. Citroen
2. Peugeot
3. Ford
4. Fiat
5. Renault
5. Vauxhall
7. Hyundai
8. VW
Market average
23
19
17
16
15
15
13
12
16
France
1. Opel
2. Citroen
2. Hyundai
4. Ford
5. Fiat
5. Renault
7. Peugeot
8. VW
9. Dacia
Market average
25
23
23
22
21
21
15
14
3
21
Source: Barclays
14
JANUARY 2015
AUTOMAKERS
cline since June. Chris Williamson, chief

economist at Markit, which publishes
the purchasing manager index for Europe, said the conflict with Russia over
the Crimean peninsula served as a catalyst to stifle demand in its infancy.
Last month the European Central Bank
slashed its forecasts for economic activity in the euro zone, currently estimating an expansion of just 1 percent, down
from its September estimate of 1.6 percent. Amid a darkening outlook and double-digit unemployment, consumers lack
the confidence to buy a new car, typically a persons single-biggest expenditure
after the purchase of a home.
Mixed markets
In addition, concerns are starting to shift
from the so-called euro zone periphery
to the core countries that had largely
escaped the wrath of bond markets.
Germany barely grew in the third quarter of 2014, while Frances fiscal deficit
continues to widen as government debt

increases faster than output. Holland,
Belgium and Austria -- all perceived as
financially sound by creditors -- are also
going through tough times.
Making matters worse, carmakers can
no longer expect the UK to be the engine of growth it has been in the past
two years as volumes bump up against
its historic high.
Great Britain reached its pre-crisis level and hardly has upside potential. We
expect only slight growth in Italy and
France while we forecast stagnation for
Germany, Matthias Wissmann, president
of the German auto industry association
(VDA), said last month, blaming political
risks for carmakers problems. Much of
it depends on the decisiveness of policymakers in Berlin and Brussels, whether
Germany and Europe can improve its
competitiveness.
By comparison, Spain has picked up
again because of its car scrapping
scheme, which allows eligible people to

get a 2,000 euro subsidy financed equally by the state and carmakers.
Italy remains the outlier, growing only
tepidly despite decade-low market volumes and a large vehicle park in need of
replacement.
Even if we look out to the end of the decade, were not expecting Italy as a market to recover to the 2.5 million [sales]
in 2007, but -- due to how weak it currently is -- there is scope for fairly rapid
growth, said Jonathon Poskitt from
market researcher LMC Automotive.
Regardless of the overall market problems, Opels Kuespert sees reason to
believe his company can buck the trend.
Were optimistic as far as our own
development is concerned since we
are currently in the biggest product offensive of our history, which will really
gather speed this year, he said. The
new Corsa and the Karl will provide us a
further boost. ANE
Making a comeback
Europes vehicle sales are expected to nearly reach 14.8 million in 2021;
forecast for total Europe and the 5 major markets (in 000s)
Key:
15,000
Total EU & EFTA

Germany
UK
3,000
France
2,500
Italy
Spain
2,000
1,500
1,000
500
2013
EU + EFTA
Germany
UK
France
Italy
Spain
2014
2015
2016
2017
2018
2019
2020
2021
2013
2014
2015
2016
2017
2018
2019
2020
2021
12,363,590 12,987,556 13,296,646 13,640,535 14,016,343 14,338,611 14,634,070 14,772,985 14,791,065
2,955,534 3,021,282
3,099,515
3,179,898 3,202,888 3,204,718 3,224,603 3,209,036 3,215,449
2,264,595 2,458,966 2,493,058
2,413,177 2,342,745 2,392,391 2,387,877 2,362,524 2,329,801
1,790,469 1,826,243
1,892,441 1,928,328 2,003,545 1,985,643 2,010,244 1,997,957 2,034,015
1,311,285 1,363,680
1,424,328 1,599,235 1,748,222 1,800,844 1,886,249 1,900,542 1,861,315
722,780
835,588
852,364
898,232
971,136 1,104,365 1,185,642 1,228,202 1,213,135
Source: IHS Automotive
JANUARY 2015
15
AUTOMAKERS
Class of 2015
Automakers ready new crossovers
NICK GIBBS
ngibbs@crain.com
utomakers selling cars in Europe will accelerate their expansion into SUV/crossover segments in 2015. Key launches
this year include Audis Q7 premium large SUV, along with
all-new compact crossovers from Renault and Toyota, which
will compete against an upgraded Volkswagen Tiguan due to
launch toward the years end. Other important arrivals include
the Opel/Vauxhall Astra, Jaguar XE and Audi A4. Below is a bybrand list of debuts based on their launch dates in Germany.
Mercedes GLE Coupe
Alfa Romeo
Hyundai
4C Spider (March)
i20 5-door (January); i20 3-door (April);

ix35 (likely September)
Audi
TT roadster (March); Q7 (July); R8 (October); A4 (November)
Infiniti
Q30 (November)
BMW
Jaguar
2-series convertible (February); 2-series

Grand Tourer (May); 7 series (October);
X1 (November)
Kia
Ferrari
458 coupe replacement (summer)
Fiat
500X (March)
Ford
S-Max (May); Mustang (June); Galaxy
(September)
Honda
Jazz (July); HR-V (August)
XE (May); XF (November)
Sorento (February); Optima sedan (September); Sportage (December)
Land Rover
Karl/Viva (May); Astra (October)
Lamborghini
Renault
Huracan Spyder (September)
Espace (April); compact crossover (June)
Lexus
Skoda
RC-300H coupe (December)
Fabia wagon (February); Superb (May);

Superb wagon (October)
Mazda
Mazda2 (February); CX-3 (July); MX-5
(August)
ForTwo convertible (December)
Toyota
Sports Series (October)
Mirai (August); compact

(launch time not available)
Mini
Smart
McLaren
CLA Shooting Brake (March); AMG GT

(April); GLE Coupe (July); GLC (replaces
GLK, September)
16
Opel/Vauxhall
Discovery Sport (February)
Mercedes
Fiat 500X
Audi Q7
Clubman (December)
crossover
Volvo
XC90 (March)
Volkswagen
Touran (not available); Tiguan (likely late
2015)
JANUARY 2015
AUTOMAKERS
New priorities
Mercedes increases emphasis on China in bid to pass BMW and Audi
CHRISTIAAN HETZNER
chetzner@autonews.com
ercedes-Benz could become the

first luxury carmaker to launch new
models in China before rolling them out in
Europe and the U.S. after strengthening
its local r&d operations in a bid to narrow
the gap with Audi and BMW in the worlds
largest car market. Measured by global
car sales, Mercedes is the smallest of the
three dominant German premium brands
largely because of its weaker position in
China, where it had suffered in the past
from having two competing sales organizations, a much thinner dealer network
and a lack of locally built compact SUVs.
Massive investment
Introducing future models in China first
would highlight how much priorities
have changed for Daimler over the past
two years, when it was forced to overhaul its stagnating business there in late
2012 after witnessing its two German
competitors divide up market gains for
themselves. In the past China wasnt
part of the first roll out phase [for new
products], which is perhaps a reason
why we were a little bit behind, Mercedes development chief Thomas Weber
told Automotive News Europe during the
opening of its new advanced design studio in the Wang Jing district of Beijing.
Why not be first at some point? Thats
the trend in my view and it could not
happen without a massive investment in
r&d, he said.
Daimler has spent 112 million euros on its Beijing r&d center, where 500
engineers and designers will be working to make sure locally made models
cater to customer demands in China.
in Beijing following a 1 billion euro investment by Daimler and BAIC. Ultimately
Mercedes aims to sell significantly more
than 300,000 cars in China in 2015, twothirds of which it hopes to build locally.
Rising local content
Over the last couple of years, Daimler

has appointed a new board-level executive responsible solely for China, unified
local sales and distribution, constructed
a car engine plant (its first one outside of
Germany), added 179 new dealerships
and bought a 12 percent stake in joint
venture partner BAIC Motor for 627 million euros.
Weber wouldnt say which major model

Daimler might first debut in China, emphasizing that deliberations are at a very
early stage. Such a move would require
a high level of local content, a larger
pool of qualified suppliers in China and
more testing facilities, which is where
his team comes in. At the moment no
one is doing it. I explicitly will not rule
out launching new models and derivatives first in what will soon be the most
important market, but in order to do so,
a few conditions have to be met.
Mercedes will begin building the GLA

compact SUV early this year in addition
to its midsize GLK crossover and long
wheelbase versions of the E- and C-class
sedans. More compact cars will roll off
the assembly line at its joint venture plant
Its recent decision to invest 112 million

euros to expand its Beijing research facilities is closely linked to these plans,
since it needs the necessary proving
grounds, test benches and vetted suppliers in place to guarantee a smooth
JANUARY 2015
launch. This includes two r&d departments based at its factory in Yi Zhuang
on the outskirts of Beijing that together
adapt vehicles and engines to Chinese
needs, ensure quality, and establish
ties to local suppliers -- all crucial when
launching new models. Mercedes, which
has over 280 suppliers based in China,
aims to increase local content to about
80 percent to 90 percent from the current 60 percent to 70 percent.
Trend trackers
The new r&d center also has other
tasks beyond the design studio, such as
forecasting the latest in social trends.
For instance, while oversized cupholders are a must in the U.S., having space
for tissue boxes is crucial in China.
Equally important is monitoring developments in legislation and regulations,
from subsidies for new energy vehicles
to discussions over specific emissions
targets for individual car models. From
now on, Weber said, China plays a
major role for our global product development process. ANE
17
AUTOMAKERS
Going green
Toyota, Renault join car-sharing rush with fleets of low-CO2 vehicles
BRUCE GAIN
bgain@crain.com
oyota and Renault have joined Daimler, BMW, PSA/Peugeot-Citroen,

Volkswagen and Ford in supporting carsharing as an environmentally friendly
answer to mobility needs in congested
cities. Like its rivals, Toyota and Renault
see car-sharing as a way to boost their
green credentials. I have a very strong
personal intention to fill the cities with
electric vehicles worldwide, Toyota
Chairman Takeshi Uchiyamada said recently during the launch of a car-sharing
program backed by the automaker in
Grenoble, France.
Toyota considers electric vehicles to be
especially suited to short-distance, urban journeys regularly made by city drivers, while hybrids, plug-in hybrids and
fuel cell vehicles are more practical for
longer trips. Replacing gasoline and diesel
cars with electric vehicles is key to improving air quality in cities, according to
Renault, which, like Toyota, is backing a
new car-sharing program in France.
Renault has formed a joint venture with
the French industrial conglomerate Bollore, which operates a self-service auto
rental scheme called Autolib in Paris,
Lyon and Bordeaux, and in Indianapolis
in the U.S. The partners plan to develop
electric car-sharing solutions in France
and the rest of Europe. Renault says its
EVs will be gradually integrated into Bollores AutoLib fleet to reach a proportion
of 30 percent as quickly as possible.
Renault CEO Carlos Ghosn said AutoLib
could offer his companys EVs in cities
around the world. Our alliance with Bollore does not target any particular country
or region. Initially, this agreement is mainly
applicable to France and Europe, but it is
not, of course, limited to those regions,
Ghosn told Automotive News Europe at the
joint ventures launch. In Grenoble, Toyota
is making 35 of its the three-wheel i-Road
vehicles, which seat one person, and 35 of
its four-wheel COMS, with room for two,
available for rent in a three-year pilot project with partners including the local city
authority and local public transport provid-
18
Toyota has provided 35 three-wheel Toyota i-Road EVs for a car-sharing

program in France.
er, along with the French electricity company EDF. Grenoble residents can rent the
Toyota electric vehicles parked around the
city for short journeys after reserving the
vehicle on a smartphone app.
Smart app
Toyota Europe President Didier Leroy said
the project is an extension of public transportation. Customers might, for example,
use the car-sharing website to reserve a
Toyota i-Road at the Grenoble train station, leave the car at one of the drop-off
locations and then take a tram back to the
train station. A main feature of the service
is its low price: city residents can rent a
Toyota EV for as little as 5 euros an hour
or for 17 euros for 4 hours.
Car-sharing also brings advantages by
promoting more efficient use of road
and inner-city transportation infrastructure, according to a recent Frost
& Sullivan report, which said that the
number of people in London using carsharing could rise to 800,000 in 2020
from 140,000 now. This would achieve
a reduction in CO2 emissions from cars
in the English capital of up to 6 percent,
with 120,000 cars taken off the road by
the end of the decade. Fewer people buying cars may not be good news for auto-
makers profits but most car companies

feel they have to be present in the sector as increasing numbers of customers
in cities in the developed world choose
to rent a car when they need it instead
of buying a vehicle that might remain
parked outside an office or home most
of the time.
Daimler, an early adopter of car-sharing
in 2008, now has a global fleet of 12,000
Smart ForTwo minicars, 1,200 of which are
full-electric vehicles, across 29 cities in Europe and North America. Car2Go has yet
to make a profit, but is moving closer. Its
starting to be financially viable. In some of
the cities we are profitable, Rainer Becker, head of business development for Asia
Pacific at Daimlers mobility arm, Moovel,
operator of Car2Go, told an audience at
Michelins Challenge Bibendum conference in Chengdu, China, in November.
BMW with DriveNow, Volkswagen with
Quicar, along with Ford and PSA/Peugeot-Citroen, are among automakers
with car-sharing programs. Audi has just
begun two pilot programs in Berlin and
Stockholm. Opels marketing chief, Tina
Mueller, said in November that General
Motors German division will launch a
car-sharing scheme this year.
Nick Gibbs contributed
JANUARY 2015
AUTOMAKERS
Superheroes
Mini expects profit boost from leaner 5-car lineup and UK plant upgrade
LUCA CIFERRI
o boost Minis prospects of long-term profitability parent

BMW Group has decided the British brand needs to shrink
its lineup to five models from eight. Mini is expected to discontinue three slow-selling vehicles -- the Coupe, Roadster
and Paceman so it can concentrate on the five model lines
that accounted for about 95 percent of the 325,000 vehicles
it built last year, according to data from IHS Automotive. BMW
Group does not report individual financial results for the BMW,
Mini and Rolls-Royce brands, which has left analysts wondering
whether Mini has ever made any money.
BMW has struggled to make Mini into a profit center from
the beginning, said Max Warburton, an auto analyst at Bernstein Research. He said that Minis cars are built on a lowvolume platform and that the automaker has undergone all
sorts of complex model line proliferation -- its hardly a recipe
for making money, at least compared to some of their BMWbranded products. Minis industrial matrix is complex. It builds
eight models underpinned by three different platforms in three
different plants and has had an average annual volume of about
313,000 units in the last three years. Warburton expects Mini to
become more financially viable once it starts offering a smaller,
more consistent range underpinned by a single architecture,
which will be shared by BMW brand models such as the 2-series
Active Tourer and the next-generation 1 series.
Peter Schwarzenbauer, the BMW board member in charge of
Mini, has been a strong advocate for a radical review of the
Mini range. It is important to find the right balance between
growth and profitability, he said late last year while announcing
that Minis range would be trimmed. Schwarzenbauer said Mini
would focus on superhero vehicles including the three- and
five-door versions of its core hatchback, the Countryman and
the Clubman station wagon, which will be renewed this year.
Like a superhero, each of these cars has its own personality
and unique capabilities, Schwarzenbauer said, without identifying which Minis would be cut and when. However, Oliver
Friedmann, the Minis head of product management, told Automotive News Europe last year that the Coupe, Roadster and
Paceman are not a priority in the automakers renewal plan.
The Coupe and Roadster were conceived as small-volume variants that would help maintain interest in the brand as it transitioned to the fourth generation of its top-seller, the Mini threedoor hatch, which debuted last year. IHS Automotive expects
Mini to discontinue the Coupe and Roadster this year.
Industrial revamp
Mini also is counting on profits to rise following a radical industrial reorganization of its main factory in Oxford, England, that
has boosted daily output to 1,000 vehicles a day from about
700. A key part of that was the switch to making cars using
BMW Groups UKL platform at the plant. The first Mini cars to
JANUARY 2015
The new Mini Clubman will go on sale this year with the
same 6-door layout as this concept shown in 2014.
On a diet
The Mini models that are likely to stay and likely to go
Model
2014 output(*)
1. Hatchback 3-door
150,937
2. Hatchback 5-door
30,456
3. Convertible
16,089
4. Clubman
7,962
5. Countryman
102,875
6. Coupe
2,404
7. Roadster
2,886
8. Paceman
11,217
Whats next
New generation 2014
Added 2014
New model due 2015
New model due 2015
New model due 2016-17
Production ends 2015
Production ends 2015
Likely to be cut
(*) IHS Automotive estimates
be underpinned by the UKL architecture are the new threeand five-door hatchbacks. The second-generation Clubman
also will use the platform when production starts in Oxford
later this year. Oxford builds the Convertible, Coupe and Roadster on the platform BMW created to relaunch Mini in 2001.
Magna Steyrs plant in Graz, Austria, builds the Countryman
and Paceman using a dedicated platform. BMW confirmed it
will build another model in Graz after it shifts the next-generation Countryman to another plant. IHS expects production of
the new Countryman to start in 2016 at the VDL NedCar plant
in Born, Netherlands. VDL began making the Mini three-door
hatchback in July 2014 using the UKL platform.
Nick Gibbs and Bloomberg contributed
19
AUTOMAKERS
Demand for models such as the Skoda Octavia gave Europes compact segment a big boost last year.
Segment slowdown
Volume compact sales forecast to dip after strong 2014
NICK GIBBS
ngibbs@crain.com
uropes volume compact segment

may become a victim of its own success this year. Because of double-digit
sales gains from models such as the
Volkswagen Golf and Toyota Auris, the
segment was on track to nearly reach
3 million sales for in 2014. In 2015, fullyear sales in Europes second-largest
segment after subcompacts are forecast to dip below 2.9 million, according
to analyst IHS Automotive.
The reason for the decline is that, unlike last year, there are no major volume compacts due to launch in 2015 to
help offset the continued pressure from
premium rivals such as the Audi A3 and
subcompact SUVs like the Renault Captur. New or recent launches played a big
part in the segments rise last year as
sales of cars such as the Seat Leon (+60
percent through 10 months), Skoda Octavia (+27 percent) and Peugeot 308
(+59 percent) overcame declines from
older models such as the Opel/Vauxhall Astra (-9 percent), Renault Megane
20
(-10 percent) and Hyundai i30 (-15 percent), according to sales data from JATO
Dynamics (see table, right).
51% of sales
Last year was particularly good for Volkswagen Group. It accounted for 51 percent of sales among compact models
in the top 10 through October because
of strong demand for the Golf, Octavia,
Leon and Skoda Rapid.
The third-generation Octavia, launched
in early 2013, rose to third place in the
first 10 months of 2014 with sales of
170,176. Since 2010 the Octavia has
moved up from sixth place, passing bigsellers such as the Astra and 308. Meanwhile sales of Skodas smaller sibling,
the Rapid, surged 114 percent through
October to rank it 10th in the segment
with sales of 66,013.
Customers are attracted to Skodas
space, value and increasing brand appeal, IHS Automotive analyst Ian Fletcher told Automotive News Europe. Skoda
is a value proposition but also a trusted
The leaders
Europes top-selling compacts
Jan.-Oct. 2014; change from
10 months in 2013
1. VW Golf
440,838 +14%
2. Ford Focus
192,214 -1%
3. Skoda Octavia
170,176 +27%
4. Opel/Vauxhall Astra 153,933 -9%
5. Peugeot 308
131,035 +59%
6. Seat Leon
113,537 +60%
7. Renault Megane
112,858 -10%
8. Toyota Auris
108,665 +15%
9. Hyundai i30
70,945 -15%
10. Skoda Rapid
66,013 +114%
Source: JATO Dynamics
brand that has shrugged off the stigma

that Eastern Bloc manufacturers had in
the past, he said. This is vastly underpinned by it being part of the VW Group.
In Germany, 10-month sales of the Octavia topped the Ford Focus, Europes
No. 2 seller overall, according to fig-
JANUARY 2015
AUTOMAKERS
The Volkswagen Golf continued its domination of the

compact segment, outselling rivals by a wide margin.
ures from the German motor transport

authority (KBA). Germany was Skodas
biggest market in Europe last year, the
Czech-based automaker said.
The Octavia is built on VW Groups MQB
architecture but is bigger than its platform mate, the Golf. The Octavia is at
the upper end of the compact class, almost a midsize. This is the driver for lots
of buyers, especially families who need
space and practicality, a Skoda spokesman said.
The smaller Rapid is offered in two
hatchback variants, with the slightly
more expensive Spaceback marketed
as having more rear headroom. In Germany the Rapid starts at 13,990 euros,
which undercuts the cheapest VW Polo
in the subcompact class below. You get
a lot of car for its comparable price, the
Skoda spokesman said. The Rapids rise
has pushed it ahead of compact rivals
such as the Citroen C4 and Kia Ceed.
VW Groups Spanish subsidiary Seat
also was a winner in the compact segment because of the MQB-based Leon.
Sales of the Peugeot 308, the 2014 European Car of the

Year, were up 59% through 10 months.
Launched in 2013, the Leon rose to sixth

place last year from eighth place in 2010
with sales of 113,537 through October.
Wagon helps Seat

For the first time in our history, we now
have in the Leon a model that can match
volumes with the Ibiza [subcompact],
Seat President Juergen Stackmann told
Automotive News Europe.
Stackmann said a key reason for the
Leons success is the addition of a station wagon variant. About 600,000 to
700,000 wagons are sold in Europe annually and we didnt have an entry before in that part of the compact class.
This helps with our push into fleets,
since we finally have the right product,
he said. Nine of the top 10-selling cars in
Europe through October are available as
station wagons.
Benefits of variety
The trend toward providing multiple
variants with a myriad of powertrains
is exemplified by Europes best-seller
overall, the Golf. Launched in late 2012,

the new Golf is available as a hatchback,
station wagon, minivan and cabriolet
powered by everything from gasoline,
diesel and natural gas to batteries or a
plug-in hybrid drivetrain. Nearly half of
the Golfs 440,838 European sales after
10 months were in Germany, according
to the KBA.
VWs MQB platform underpins three of
the top-sellers in Europes volume compact class (the Rapid uses an older VW
platform), and if premium compacts
were included that number would rise
to four. The A3 from VW Group premium
unit Audi also uses the MQB.
If it were included in the volume compact segment, the A3 would have ranked
third last year, behind the Focus and
ahead of the Octavia, according to predictions from IHS Automotive. Said IHS
Fletcher: In a crowded market place the
VW Group appears to have a range of
vehicles that are complimentary to one
another to some degree. ANE
What powers Europes compacts?
ompact car buyers in Europe

are split on their preferred powertrain. Variants with gasoline engines
accounted for 51.1 percent of European production last year, down from
53.6 percent in 2011, while the
JANUARY 2015
diesel share increased slightly to

48 percent, based on estimates
from LMC Automotive. One trend
to watch is rising production of turbocharged gasoline engines such
as Fords 1.0-liter EcoBoost unit. In
2014, 76.8 percent of gasoline-powered compacts built in Europe used a

turbo, compared with 62.4 percent in
2011, LMC figures show.
Nick Gibbs
21
LATEST LAUNCHES
The ForTwo and ForFour share the same front-end and interior. The ForFour (left) is 800mm longer than the ForTwo.
1 Smart, 2 sizes
D
aimler hopes to make its Smart

small-car unit sustainably profitable
by offering the same car in two sizes: the
two-seat ForTwo and the four-seat ForFour. Daimler partnered with Renault to
develop the cars, which share their platform with the Renault Twingo. All three
vehicles have the same interior and powertrains. They also have a rear-engine,
rear-wheel-drive layout. Despite sharing
the same underpinnings, 95 percent of
the Smart and Twingo parts visible to
the customer are different. Daimler CEO
Dieter Zetsche does not expect the
Twingo to steal sales from the ForFour,
or vice versa. The ForFour and Twingo
have a strong identity and brand integrity, he said. Zetsche added that there
are stronger similarities between other
shared offerings in the minicar segment,
referring to the Citroen C1, Peugeot

108 and Toyota Aygo, which are built
together in the Czech Republic. Smart
brand head Annette Winkler said that
sharing investments with Renault means
that Daimler can offer better value for
money, which is crucial in the minicar

segment. Renault builds the ForFour
alongside the Twingo in Slovenia. The
ForTwo is made in France.
-- Luca Ciferri
The Basics
Launch date: November (Europe);
summer 2015 (U.S. and China)
Base price: ForTwo: 10,895 euros;

ForFour: 11,555 euros (Germany)
Where built: ForTwo: Hambach,
France; ForFour, Twingo: Novo Mesto, Slovenia
Annual production: ForTwo: 98,000;

ForFour: 63,000 (IHS Automotive estimates for 2015)
Lowest CO2 emissions: 93g/km
Main rivals: ForFour: Citroen C1,
Fiat Panda, Peugeot 108, Renault Twingo, VW Up; ForTwo: Renault Twizy
Fast facts
Are the new Smarts roomy?
The third-generation ForTwo keeps its
2690mm length but is 100mm wider than
its predecessor to offer occupants more
elbowroom.
How is the new ForFour different
from the first generation?
The first ForFour was developed with
Mitsubishi and built alongside the Colt
in the Netherlands. That ForFour had a
front- engine, front-drive layout.
22
Distribution strategy?
The ForFour will not be sold in North
America as it is considered too small for
a four-seater there. The ForTwo is sold
globally. Daimler expects the ForFour to
account for one-third of Smarts sales.
Engine choices?
Two three-cylinder gasoline units built

by Renault: a 61-hp normally aspirated
1.0-liter engine and a 90-hp turbocharged 900cc unit.
Why no diesel?
Diesel versions accounted for 8 percent of European sales of the previousgeneration ForTwo. Developing a new
diesel that meets Euro 6 emissions
rules would add too much cost to the
customer. To recover this extra cost, a
Smart owner would have to drive about
17,500km annually for eight years. On
average, Smart owners drive about
8,000km a year.
JANUARY 2015
LATEST LAUNCHES
The VW Passat wagon is the most popular variant of Europes top-selling midsize car.
New VW Passat targets

caravan and boat owners
V
olkswagen has made a big effort to

ensure its latest Passat keeps its
spot as Europes best-selling midsize
car, including measures to attract more
buyers to the station wagon version,
which already accounts for most of the
models European sales. The midsize
segment is shrinking as customers increasingly choose crossovers instead of
sedans and wagons, but VW hopes features such as a function that can back
the car and a trailer autonomously into a
parking space will boost the Passats appeal. This option may lure more wagon
drivers who tow a boat or caravan. The
wagon variant accounts for 90 percent
of Passat sales in Germany, said Chris-
tine Roch, the cars marketing head. The

Passat is the largest car to date based
on VWs new MQB platform, which allowed engineers to cut the vehicles
weight by up to 85kg and add more
space for rear passengers and luggage.
At 4767mm, the new Passat sedan is
2mm shorter than its predecessor but
its wheelbase has been lengthened by
79mm to 2791mm. The new Passats
engines are 20 percent more fuel efficient than those on the current model.
VW will add a plug-in hybrid version that
uses a more powerful version of the Golf
GTEs plug-in powertrain. Designers lowered the Passats body, gave it a wider
track and shorter overhangs to give the
Target buyers
A typical Passat buyer is a 43-year-old

key account manager with a wife and
JANUARY 2015
-- Michael Specht
The Basics
Fast facts
New technology
Besides Trailer Assist, the Passat gets
an emergency braking system that
halts the car if the driver suffers a
medical emergency or falls asleep. It
is also the first VW model to offer a
head-up display.
new car a more solid look, but overall its

design is not radically changed to ensure
that existing buyers stay loyal.
two children, VW says.

Sales forecast
VW will build 191,390 Passat wagons

and 105,799 sedan variants next year,
IHS Automotive forecasts.
Maximum cargo capacity
Increased 47 liters to 650 liters in the

wagon and up 21 liters to 586 liters in
the sedan.
Launch date: November (Europe)

Base price: 30,375 euros (Germany)
Where built: Emden and Zwickau,
Germany
Lowest CO2 emissions: 35g/km

(Passat GTE plug-in hybrid)
Main rivals: Ford Mondeo, Opel In-
signia, Peugeot 508, Citroen C5
23
PEOPLE
Guide to purchasing
Check Out
executives: automakers
the Updated
iPad App!
David Wyer
Mark Harris
Yasuhiro Yamauchi
Senior Purchasing Manager

Aston Martin
+44 1926 644644
Manager Procurement
Honda
+44 1753 590590
Bernd Martens
Stephanie Goodman
Chairman & Managing

Director Renault Nissan
Purchasing Organization
(RNPO)
+33 1 76 84 04 04
Board Member for

Procurement
Audi
+49 841 890
Senior Procurement Specialist

Hyundai-Kia America
+1 734 337 2500
Venkatram Mamillapalle
With a clear index for

each monthly E-Mag,
search function and live
news feed, you can read
all the news while on
the move, including all
archive issues
and its still FREE!
General Director of
AvtoVAZ-Renault-Nissan
Purchasing Organization
(ARNPO)
+7 8482 7578 00
Klaus Draeger
Board Member for
Purchasing and Supplier
Network
BMW Group
+49 89 382 55000
Thomas A. Finelli
Head of NAFTA Purchasing
and Supplier Quality
Chrysler Group
+1 248 512 2950
Francesco Donato
Head of Group Purchasing
Fiat Group
+39 110 03 11 11
Werner Puetz
Vice President Purchasing
Ford of Europe
+49 221 900
Burt Jordan
EE
FR
autonews.com/ANEreg
Download at the App Store and log in using your
autonewseurope.com username and password.
24
Executive Director of Global

Vehicle and Powertrain
Purchasing
Ford Motor Co.
+1 313 322 3000
Sebastian Bodenstein
Purchasing Specialist
Hyundai Europe
Technology Center
+49 69 271472 321
Ian Harnett
Director of Purchasing
Jaguar Land Rover
+44 2476 303 080
Klaus Zehender
Board Member for Procurement and Supplier Quality
Mercedes-Benz Cars
+49 711 17 0
Klaus Ziegler
Executive Vice President
for Purchasing
Seat
Karlheinz Hell
Board Member
for Purchase
Skoda
+420 326 811 111
Akira Mabuchi
Corporate Executive Vice
President for Purchasing
Division
Subaru
+81 3 3347 2111
Kazuo Hakamata
Director of Procurement
(Group), Mitsubishi
+81 3 6719 2111
Executive General Manager

Purchasing
Suzuki
+81 53 440 2061
Katherine Worthen
Masahisa Nagata
Board Member for Purchasing

and Supply Chain
Opel/Vauxhall
+49 61 42 7 70
Executive Vice President,

R&D/Purchasing
Toyota Europe
+32 2 745 21 11
Uwe-Karsten Staedter
Lars Wrebo
Board Member for

Procurement
Porsche
+49 711 911 0
Senior Vice President

Purchasing & Manufacturing,
Volvo Cars
+46 31 59 00 00
Yannick Bezard
Francisco Javier
Garcia Sanz
Shuichi Aoto
Executive Committee
Member for Purchasing, PSA
+33 1 40 66 55 11
Zhao Guoqing
Jean-Baptiste Formery
Board Member for

Procurement
VW Group
+49 5361 9 0
VP Purchasing
Great Wall Motor
+86 0312 21956303
VP Purchasing / Vehicle
Components, PSA
+33 1 40 66 55 11
Source: IHS SupplierBusiness
JANUARY 2015
PEOPLE
Guide to purchasing execs: suppliers

Makoto Yoshida
Troy Zerbe
Kenneth Burns
Jean-Christophe Guerin
Managing Executive Officer,

Director of Procurement
Planning Management
Aisin Seiki
+81 566 24 8441
Vice President, Global

Supply Management Delphi
Electronics and Safety
Delphi
+1 765 451 0911
Senior Vice President,

Global Supply Chain & QualityFederal-Mogul
+1 248 354 7700
Supervisor of Purchasing
Group Department
Michelin
+33 4 73 32 20 00
Henrik Arrland
Udesh Kaul
Guillermo Zubieta
Vice President Purchasing

Autoliv
+46 8 587 20 600
Vice President, Global

Supply Management
Delphi
+1 248 813 2656
Director of Supply Chain

(US & Mexico)
Gestamp Automocion
+1 248 743 1846
Eric Duvall
Robert Brochu
Fried-Walter Muenstermann
Global Procurement
Competence Center
BASF
+49 621 60 0
Stefan Maier
Group VP Purchasing and Logistics
Behr
+49 711 896 0
Fabio Barbosa
Manager, Purchasing
Benteler
+49 5254 81 0
Chris Suydam
General Manager
Transmission Systems
BorgWarner
+1 248 754 9200
Albin Ettle
Global Purchasing Automotive
Bosch
+49 711 400 40990
Sandro Scharlibbe
Purchasing
Brose
+49 9561 21 0
Heinz-Gerhard Wente
Member of the Executive
Board, ContiTech Division;
Corporate Purchasing
Continental
+49 511 938 01
Simon Brimble
Vice President, Global Supply
Management - Delphi
Powertrain Systems &
Delphi EMEA
+33 1 3430 7806
JANUARY 2015
Vice President Global

Supply Management
Delphi
+1 248 732 1801
Global Procurement Manager

Honeywell International
+1 973 455 2000
Akio Tajima
Michael Bartschat
Senior Executive Director Purchasing Group,

Corporate Center
Denso
+81 566 25 5511
Chief Procurement Officer

Johnson Controls
+1 414 524 1200
Christian Staab
Global Vice President

Purchasing
Lear
+1 248 447 1500
Purchasing Director
Draexlmaier
+49 8741 47 1212
John Montean
Director Procurement & Supplier
Management, (North America)
Eberspacher
+1 248 994 70 10
Dariusz Szypka
Vice President
Automotive Seating
Faurecia
+ 33 1 72 36 70 00
Jean-Michel Renaudie
Interior Systems
Faurecia
+33 1 72 36 70 00
Luc Herbin
R&D Vice President
Emissions Control Technologies
Faurecia
+ 33 1 72 36 70 00
Nicolas Couet
Vice President
Automotive Exteriors
Faurecia
+ 33 1 72 36 70 00
Eric Schwarz
Vinay Rathod
Purchasing Manager
Plastic Omnium
+33 1 40 87 64 00
Andreas Knoll
Senior Vice President Corporate
Purchasing Direct Material
Schaeffler
+49 91 32 82 0
Michael Hartigl
Executive Vice President Corporate Purchasing
Schaeffler
+49 91 32 82 0
Derek Murrall
Purchasing Director
TRW
+1 734 855 2600
Andreas Mader
Julien Ringwald
VP Purchasing
Magna
+43 2253 600 0
Global Purchasing Manager

Valeo
+33 148 98 8600
Michael Druml
Director of Global Supply
Chain Management
Magna Steyr
+43 2253 600 0
Francois Vermeulen
Manager NAFTA Purchasing
Valeo
+33 148 98 8600
Mario Sabena
Alberto Medeiros
Head of Purchasing
Magneti Marelli
+39 02 972 27 111
Global Director Purchasing Electronics Product Group

Visteon
+44 1245 395000
Johann Meier
Director Purchasing
(Filtration and Engine
Peripherals)
Mahle
+49 711 501 0
Joe Clarke
Thomas Maurer
Frank Day
Director Purchasing Europe

(Engine Systems &
Components)
Mahle
+49 711 501 0
VP Purchasing
ZF Friedrichshafen
+49 7541 77 0
Senior Purchasing Manager

Visteon
+44 1245 395000
Source: IHS SupplierBusiness
25
SUPPLIERS
QA Global gains
Honeywell turbo unit boss expects to capitalize on growth in hot sector
oneywell Transportation Systems,

the worlds leading turbocharger
supplier with an estimated 34 percent
share of the global market, foresees
big gains for the performance-boosting,
CO2-reducing technology, especially in
the U.S. and China. Terrence Hahn, who
is CEO of the Switzerland-based Honeywell business unit, shared his views on
the hot sector with Automotive News Europe Managing Editor Douglas A. Bolduc.
What is Honeywells 2015 vehicle
production outlook for Europe, the
U.S. and China?
In Europe, the overall market growth has
been muted, but there have been some
positive signs from some of the countries
that have led to modest growth. We expect that to continue in 2015. In the U.S.
and China there will be significant growth.
What about the forecast for total
sales of vehicles with turbochargers?
This year there will be modest growth in
Europe and big increases in the U.S. and
China. Our forecast is for double-digit
growth in the U.S. and China.
And beyond this year?
By 2019, we foresee 49 million turbocharged new vehicles sold globally each
year, representing 43 percent of the
market [up from 31 percent in 2013].
In North America, sales of turbocharged
vehicles are expected to reach 38 percent of the market in 2019, up from
21 percent in 2014. In China the market
is forecast to grow to 41 percent in 2019
from 23 percent last year. And we dont
see it stopping after that because emissions rules will keep getting tougher.
And Europe?
In 2019, 69 percent of the vehicles will
be turbocharged, up from 67 percent
last year.
These are all overall figures. How is
Honeywell going to maintain its lead?
We believe we bring so much to the
marketplace via three key areas: our
technology, our global footprint and
26
Turbo chargers
Global market shares based on turbochargers supplied to light vehicles*
1. Honeywell
2. BorgWarner
3. IHI
4. Bosch Mahle
4. Continental
4. MHI
34%
29%
15%
3%
3%
3%
* Includes light commercial vehicles

Source: Roland Berger Strategy Consultants
growth rate and how we are expanding

the business. We can only do that if we
bring value to the customer.
Meet the turbo boss

NAME: Terrence Hahn
TITLE: Honeywell Transportation
Systems President and CEO
AGE: 48
MAIN CHALLENGE: Getting customers to view the company as an
integrated technology provider.
the Honeywell Operating System. From

a technology standpoint, Honeywell invented turbochargers. Weve been an
innovator in this industry since its inception and we have access to a much
broader r&d pipeline than anyone in
the auto industry. Footprint is another
key. We have capability in the seven
main areas where our customers powertrain infrastructure is: Europe, North
America, China, Korea, Japan, India and
South America. And, third, all our plants
operate under the Honeywell Operating
System. This ensures that wherever our
customers want to place their volumes
they get the same capability.
How does that help your business?
The proof points are our above-industry
customer-win rate, our above-industry
Can anyone match your footprint?

We havent seen anyone with the capability in each geography that is better.
The key is being local. We have 13 manufacturing sites and seven facilities that
handle things such as engineering, r&d
applications and prototypes.
Are you already meeting with automakers on European CO2 targets that
will come after 95g/km in 2020?
Yes, we are working with automakers on
developing technology and demonstrators that help them meet those longerterm goals. We clearly havent reached
the end of the technology roadmap.
Will breakthroughs come more from
electrical and software solutions?
The combination of mechanical, electrical and thermal energy management will
need to be enhanced and integrated.
Our aerospace business handles mechanical, electric and overall systems
integration. We are also a leader in auxiliary power units for commercial aircraft.
Which customers are asking for this?
I am not saying that any of our customers
are heading in these directions yet, but
they appreciate its not just a turbo provider coming into these conversations, it
is an integrated technology provider. ANE
JANUARY 2015
SUPPLIERS
QA Parallel battles
Michelin CEO aims to win share from Chinese rivals in Europe and abroad
ichelin will counter rising pressure
from fast-growing low-cost Chinese
brands in Europe and North America by
increasing the number of cheaper tires
it offers from budget subbrands such
as Tigar, Kleber and Riken. The French
company, which ranks as the worlds
No. 2 tire maker, also aims to double its
revenues in China in the next 10 years.
Michelin CEO Jean-Dominique Senard
discussed both topics with Automotive
News Europe Correspondent Nick Gibbs.
Michelin is under pressure from Chinese tire makers in mature markets.
What has been the effect in Europe
and North America?
The pressure is not in every segment and
not in every country, but its there. For example, in the passenger car business the
import of Chinese tires into North America
this year has been tremendous. There are
also Chinese imports into South America
and Europe, perhaps less so [than in North
America], but its not negligible.
What effect does this have?
This tends to have an impact on the
price structure of the tire business. At
the same time, we are not playing on the
same field. We are a premium company
more than anything else. While we are
clearly present in the [lower price brackets], we need to be there more than we
are today without being in direct competition with these tires.
What percentage of your tire sales is
in those lower tiers now and what is
the target?
Today, its roughly 15 to 20 percent, it
should probably move up to 25 to 30 percent in the next five to 10 years. We used
to be big in these areas, but our recent
strategy has been to make sure that we
do not produce tires that destroy value.
You were selling them too cheap?
Yes, and we were producing them in areas where the cost base was too high. We
had to dramatically restructure our business so we would stop bleeding cash and
profit in Europe and in North America.
JANUARY 2015
The leaders
Ranking of worlds top tire
makers based on 2013 global
sales (in $ billion)
1. Bridgestone
2. Michelin
3. Goodyear
4. Continental
5. Pirelli
27.4
25.5
17.6
11.2
8.0
Source: Tire Business Global Tire Report
Why go back?
We need to be there because our customers want Michelin Group tires but not
necessarily all the performance of premium tires. Also, our distribution centers
cannot live on just premium tires. They
have to fill the racks with other brands,
so if we dont offer these tires [under Michelin subbrands] they will go to the competition. We can now manufacture these
tires profitably and still offer good performance and safety. We will not sell nonpremium tires under the Michelin brand.
Do you foresee more people buying
premium tires in Europe?
People will buy larger tires and wider
tires. This aspect has been improving for
years. You dont increase the number of
tires, you increase the quality of the mix.
How much will this improve?
We see it increasing by a few percent
every year.
You want to double business in China
over the next 10 years. What percentage of your business comes from China now and what could it be?
We do not typically disclose sales by region, but today our business in China is
1 billion to 1.5 billion euros, so its not a
huge part of the group [which had total
sales of 20.2 billion euros on 2013], but
its growing significantly.
Could it become your No. 1 market?
It would take some time. We are strong
Photo: Reuters
Meet the boss

NAME: Jean-Dominique Senard
TITLE: Michelin CEO
AGE: 61
MAIN CHALLENGE: To rapidly
grow business in China while
countering rising demand for
Chinese tires in mature markets such
as Europe and North America.
in Europe and North America but in the

next five to 10 years China could certainly get to North American and European levels. The potential for growth is
much larger in China than it is in Europe
and North America as both could be flattish over the next 10 years for the domestic automotive and tire businesses.
Is it your goal to pass Bridgestone to
become the worlds No. 1 tire maker?
Im not sure its the best goal to have in
mind. We are a big player, and we are
probably No. 1 or No. 2 depending on
how you count things. Growth is at the
center of our strategy, but its not our
target to be No. 1 for the sake of being
No 1. Id rather be No. 1 in technology
and sustainable mobility. ANE
27
SUPPLIERS
Faurecia helps cut CO2 in new Twingo

Faurecias emissions control system helps the third-generation Renault Twingo reduce fuel consumption by 26 percent to
4.2 liters per 100km and cuts CO2 emissions by 35 grams per km to 95g/km in variants with the 1.0-liter gasoline engine
equipped with stop-start technology.
James Clark
Suppliers to the new Renault Twingo
Automotive News Europe
CamS foR H4 - 3 CylindeR, 0,9l engine
RubbeR CRankSHafT dampeRS (S1g 0.9l engine)
AMTEK TEKFOR
METALDYNE
meTal SeaT STRuCTuRe ComponenTS
emiSSionS ConTRol SySTemS
TPV GROUP
FAURECIA
fRonT and ReaR SHoCk abSoRbeRS
CylindeR-Head gaSkeTS
KYB MANUFACTURING
ELRINGKLINGER
STeeRing Column beaRing
oil pump
SKF
KSPG AUTOMOTIVE
SeaT belT RemindeR
RadiaToR
IEE
CALSONIC KANSEI
SHoCk abSoRbeRS
ReaR Handle
MAGNETI MARELLI
U-SHIN
pedal SySTem
egR CooleR
CARBODY
BORGWARNER
dooR CHeCkS
TuRboCHaRgeR
bRake padS
RadiaToR HoSeS
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HONEYWELL
ITT
TEKLAS
CluTCH diSCS
Hood abSoRbenT
SCHAEFFLER
folding Roof
MAGNA
SynCHRonizeR Ring
GKN DRIVELINE
DIEHL METALL
leaTHeR inTeRioR
aCTiVe gRille SHuTTeRS
EAGLE OTTOWA
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auTomaTed manual TRanSmiSSion
ReaR aRm buSH
ZF
TRELLEBORGVIBRACOUSTIC
eleCTRiC WindoW RegulaToR WiTH moToR
eleCTRoniC ClimaTe ConTRol (blaCkbox)
INTEVA PRODUCTS
BEHR-HELLA THERMOCONTROL
Suppliers wanted: If you are a supplier and have questions or want your
information considered for our cutaway features, contact James Clark at
automotivenews@supplierbusiness.com or visit www.supplierbusiness.com
1/25/2013
5:56 PM
JANUARY 28, 2013
$159/YEAR; $6/COPY
Entire contents 2013 Crain Communications Inc. All rights reserved.
GM: Iowa dealer faked sales

Eric Freedman and Mike Colias
mcolias@crain.com
Suit comes as company cracks down

on retailers over ordering, reporting
Chevy dealerships in Iowa and Indiana for resale in what is known

within the Leep enterprise as Daisy
Chain sales.
Leep claimed incentives for
some or all of the purported buyers, submitted fraudulent customer surveys and collected un-
earned GM Standards for Excellence payments, the suit says.

GM seeks an injunction, as well as
damages for fraud, conspiracy and
breach of contract.
Leep reported dozens, if not hundreds of retail sales to individuals,
but many of the reported pur-
Plan kicks
CSI into
cyber era
dbarkholz@crain.com
INSIDE TODAY
Rags to riches to court

After 24 years on the run, ex-GM
dealer Jun Reodica faces trial in
what prosecutors call one of the
largest fraud schemes in auto
retailing history. | PAGE 3 |
see GM SUIT, Page 33
From Kate Uptons MercedesBenz teaser to Audis prom

night and singer
Jimmy Cliffs VW
spot, auto
marketers are
flocking to
the Super
Bowl. See a roundup of
this years big-game players
| PAGES 34-35 |
David Barkholz
Gizmos over guts

Most pickup unveilings are about
guts: horsepower, towing, torque;
Fords Atlas concept is heavy on
gizmos meant to boost fuel
economy and utility. | PAGE 4 |
OK, wholl be the CEO?

A new book by former CEO Ed
Whitacre describes
GMs chaotic
process of picking
its leaders after
reorganization.
| PAGE 8 |
On the Web
This week at autonews.com:

Tuesday: Fords earnings;
taking stock of Europes toll
Wednesday: Chryslers 4th-qtr.
results, revised product plan
Friday: January U.S. sales
another 15 million-plus SAAR?
Why cant cars do what phones do?

Natural language should
make infotainment
systems easier to use
David Sedgwick
autonews@crain.com
Last week, Consumer Reports once again

rapped MyFord Touch.
Fords infotainment system is needlessly
complicated and finicky, the magazine concluded.
And the problem of difficult-to-use infotainment isnt limited to Ford. Also last week, a J.D.
Power and Associates study concluded that
factory-installed navigation systems have
been getting harder to use.

But what isnt in the news is an intense, behind-the-scenes race to find what automakers
see as the cure to clunky infotainment systems: natural language.
If all goes well, natural language systems
which not only understand precise, rigid commands but can deduce a users intent by the
context will enable motorists to activate infotainment apps by using conversational
phrases just as users of iPhone or Android
smartphones do.
For example, a traditional command menu
might require the driver to say, USB, play
artist Beyonce. If the user gets one word
see APPS, Page 31
Now Available
For iPad
Paid subscribers download at the app store
using your autonews.com login and password.
The BMW 7 series features the Dragon Drive

natural language voice technology, which
allows motorists to listen to and dictate text
messages with conversational commands.
NEWSPAPER
see CSI, Page 31
chasers did not purchase the vehicles in bona fide transactions, did
not take delivery and did not use the
vehicles for personal use, GM says.
Other Leep-affiliated stores, including Honda dealerships, resold the
vehicles as used but like new,
the suit says.
In a statement, Don Reese, COO
of Gurley Leep Automotive, which
Building buzz
Hyundai seeks fast,

brief e-mail feedback
Hyundai is trying to bring the venerable written CSI survey into the age of
the cloud, Twitter and Facebook.
The brand has devised a new method,
using e-mail and three-day turnarounds, to change the way it determines customer satisfaction, addressing a problem that
has long plagued
dealerships
that
have had to wait too
long for results.
Under the plan,
which Hyundai Motor America tested
last year and which
Micallef: Quick
will be rolled out nafeedback helps
tionally in July, serdealers.
vice customers will
get a three-question
The traditional
e-mail survey. ReCSI needs an
sults come back
overhaul, and
with a one- to fivenows the time
star rating and feedfor it. | PAGE 12 | back that allows
dealers to act quickly on suggestions and complaints, said
Seattle-area Hyundai dealer Gary Micallef, one of 25 Hyundai dealers involved in the pilot project last year.
The star ratings program will be optional for dealers. All dealers will continue to be measured by a more traditional, but much shorter CSI survey
form that was introduced nationally
this month.
SupplierBusiness
Page 1
autonews.com
General Motors is suing a Davenport, Iowa, Chevrolet dealership to

stop what the automaker calls a
widespread fraudulent and unlawful scheme to falsely report retail
new-vehicle sales.
The federal court suit accuses
Leep Chevrolet, which does business as Lujack Chevrolet, of transferring vehicles to affiliated non-
engine oil CooleR
DANA
SideSHafTS
20130128-NEWS--0001-NAT-CCI-AN_--
CARCOUSTICS
: Renault
urce
Image so
28
JANUARY 2015
DATA
European registrations by country Nov. & YTD

Nov.
2014
Germany .................
United Kingdom ....
France .....................
Italy .........................
Spain .......................
Belgium...................
Netherlands ............
Poland .....................
Austria ....................
Sweden ...................
Czech Republic .......
Denmark .................
Portugal ..................
Finland ....................
Ireland.....................
Romania..................
Greece .....................
Slovakia...................
Hungary ..................
Slovenia ..................
Luxembourg ...........
Croatia ....................
Estonia ....................
Bulgaria ..................
Lithuania.................
Latvia ......................
Cyprus .....................
Total EU28 ...............
Switzerland.............
Norway ...................
Iceland ....................
Total EFTA ...............
Total EU28+EFTA.....
253,299
172,327
135,067
107,965
65,122
29,739
32,507
24,322
21,619
25,916
16,365
15,155
11,686
7,220
782
5,669
4,983
5,484
5,901
4,220
3,488
1,884
1,953
1,595
1,158
1,006
671
957,103
23,672
11,486
413
35,571
992,674
Nov. Percent
2013 change
254,651
159,581
138,829
102,871
55,451
32,023
40,357
24,092
23,350
24,779
14,697
15,896
8,810
7,463
701
5,474
5,465
5,668
4,942
3,926
3,544
1,922
1,549
1,671
1,136
894
605
940,347
24,882
12,079
299
37,260
977,607
1%
8%
3%
5%
17%
7%
20%
1%
7%
5%
11%
5%
33%
3%
12%
4%
9%
3%
19%
8%
2%
2%
26%
5%
2%
13%
11%
2%
5%
5%
38%
5%
2%
11mos.
2013
Percent
change
2,807,073 2,737,111
2,310,237 2,111,819
1,632,531 1,615,137
1,267,517 1,215,232
781,868
662,190
455,949
460,984
353,062
377,812
298,054
263,478
285,927
298,204
276,804
243,176
175,626
150,197
173,631
167,944
130,887
97,287
99,145
97,528
95,988
74,155
66,603
52,141
64,830
54,446
64,577
59,347
61,399
51,114
49,923
48,279
46,157
44,069
32,140
26,080
19,876
18,508
18,427
17,256
13,481
11,224
11,452
9,818
7,792
6,566
11,600,956 10,971,102
269,085
277,774
131,553
130,756
9,133
6,984
409,771
415,514
12,010,727 11,386,616
11 mos.
2014
3%
9%
1%
4%
18%
1%
7%
13%
4%
14%
17%
3%
35%
2%
29%
28%
19%
9%
20%
3%
5%
23%
7%
7%
20%
17%
19%
6%
3%
1%
31%
1%
6%
European registrations by manufacturer Nov. & YTD

VW division ..............
Audi ..........................
Seat ...........................
Skoda ........................
Other*.......................
VW GROUP ................
Peugeot ....................
Citroen ......................
PSA GROUP................
Renault division .......
Dacia .........................
RENAULT ....................
FORD MOTOR CO. .....
Opel/Vauxhall ...........
Chevrolet ..................
GM (U.S.) ..................
GENERAL MOTORS ...
BMW division ...........
Mini ...........................
BMW GROUP .............
Fiat division ..............
Lancia/Chrysler .........
Alfa Romeo ..............
Jeep ...........................
Other.........................
FCA GROUP................
Mercedes-Benz .........
Smart.........................
DAIMLER AG..............
Toyota Division ........
Lexus .........................
TOYOTA MOTOR.......
NISSAN.......................
HYUNDAI ...................
KIA .............................
VOLVO CAR CORP. ....
MAZDA ......................
SUZUKI .......................
Jaguar .......................
Land Rover ...............
JAGUAR LAND ROVER
HONDA ......................
MITSUBISHI ................
OTHER ........................
TOTAL ........................
133,368
56,718
25,141
44,811
4,630
264,668
57,968
43,032
101,000
66,185
27,710
93,895
65,471
63,801
316
30
64,147
54,981
13,821
68,802
42,806
5,182
4,287
4,969
537
57,781
52,721
4,507
57,228
41,643
3,168
44,811
36,876
32,087
28,044
22,181
12,466
11,933
2,049
8,638
10,687
9,020
8,846
2,731
992,674
Nov. Percent
2013 change
131,683
54,701
22,844
45,444
3,481
258,153
57,958
46,033
103,991
65,450
24,922
90,372
69,270
63,262
9,762
24
73,048
50,627
12,239
62,866
42,990
5,723
4,451
2,359
273
55,796
48,656
5,971
54,627
41,429
2,079
43,508
30,957
30,362
27,112
20,399
11,811
12,851
1,812
8,562
10,374
9,220
8,008
4,882
977,607
1%
4%
10%
1%
33%
3%
0%
7%
3%
1%
11%
4%
6%
1%
97%
25%
12%
9%
13%
9%
0%
10%
4%
111%
97%
4%
8%
25%
5%
1%
52%
3%
19%
6%
3%
9%
6%
7%
13%
1%
3%
2%
11%
44%
2%
11 mos.
2014
11 mos.
2013
Percent
change
1,493,221 1,429,082
678,283
648,269
300,198
266,164
539,200
468,193
52,671
43,627
3,063,573 2,855,335
722,582
684,636
565,504
556,921
1,288,086 1,241,557
798,982
731,275
335,363
265,302
1,134,345
996,577
880,675
836,991
817,505
760,182
38,101
135,459
318
339
855,924
895,980
619,494
590,395
140,225
141,915
759,719
732,310
546,870
534,477
67,415
69,119
54,743
59,984
34,740
22,112
8,122
3,980
711,890
689,672
601,119
573,393
48,956
61,315
650,075
634,708
487,923
480,976
27,860
21,866
515,783
502,842
439,626
392,996
394,841
390,787
330,825
315,701
229,697
205,213
164,507
136,912
152,506
140,043
26,505
25,456
106,644
100,900
133,149
126,356
123,346
130,388
93,518
70,815
88,642
91,433
12,010,727 11,386,616
5%
5%
13%
15%
21%
7%
6%
2%
4%
9%
26%
14%
5%
8%
72%
6%
5%
5%
1%
4%
2%
3%
9%
57%
104%
3%
5%
20%
2%
1%
27%
3%
12%
1%
5%
12%
20%
9%
4%
6%
5%
5%
32%
3%
6%
*Includes Porsche, Bentley, Bugatti, Lamborghini.

Note: Reflects estimated registration data from 28 European countries; excludes most commercial
vehicles.
JANUARY 2015
Ranking based on EU28+EFTA registration data

1. Germany
2. United Kingdom
3. France
4. Italy
5. Spain
6. Belgium
7. Netherlands
8. Poland
9. Austria
10. Sweden
2,807,073
2,231,237
1,632,531
1,267,517
781,868
455,949
353,062
298,054
285,927
276,804
2014 market winners and losers

% change in EU28+EFTA registrations from 2013
Winners
1.
2.
3.
4.
5.
Portugal
Iceland
Ireland
Romania
Croatia
35%
31%
29%
28%
23%
Losers
Note: Excludes most commercial vehicles; data for Malta is currently not available.
Nov
2014
2014 Top 10 European markets
1.
2.
3.
4.
Netherlands
Austria
Switzerland
Belgium
7%
4%
3%
1%
2014 Top 10 brands in Europe

Ranking based on EU28+EFTA registration data
1. Volkswagen
2. Ford
3. Opel/Vauxhall
4. Renault
5. Peugeot
6. Audi
7. BMW
8. Mercedes-Benz
9. Citroen
10. Fiat
1,493,221
880,675
817,505
798,982
722,582
678,283
619,494
601,119
565,504
546,870
2014 brand winners and losers

% change in EU28+EFTA registrations from 2013
Winners
1.
2.
3.
4.
5.
Jeep
Mitsubishi
Lexus
Dacia
Mazda
57%
32%
27%
26%
20%
Losers
1.
2.
3.
4.
5.
Chevrolet
Smart
Alfa Romeo
Honda
Lancia/Chrysler
72%
20%
9%
5%
3%
Source: ACEA (www.acea.be)
29
DATA
brought to you courtesy of

www.jato.com
EUROPE SALES BY MODEL, NOVEMBER & YTD
Top 50 sellers, 11 months 2014
Top 50 sellers, Nov. 2014

Nov. 2014
unit sales
Nov.
% change
11 mos. 2014
unit sales
11 mos.
% change
Volkswagen Golf
43,618
3.3%
Volkswagen Golf
485,022
12.9%
Volkswagen Polo
24,704
12.2%
Ford Fiesta
288,343
6.5%
Renault Clio
21,159
2.5%
Renault Clio
274,062
4.7%
Ford Fiesta
20,777
18.9%
Volkswagen Polo
257,634
5.8%
Opel/Vauxhall Corsa
17,563
5.5%
Opel/Vauxhall Corsa
231,256
4.7%
Skoda Octavia
16,101
10.1%
Ford Focus
206,280
0.7%
Nissan Qashqai
15,226
18.7%
Peugeot 208
199,898
9.9%
Audi A3/S3/RS3
14,973
0.9%
Nissan Qashqai
188,448
0.4%
Peugeot 308
14,964
70.8%
Audi A3/S3/RS3
186,783
20.3%
10
Peugeot 208
14,733
5.9%
10
Skoda Octavia
186,243
22.8%
11
Mercedes-Benz C class
14,566
60.7%
11
Fiat 500
167,817
13.5%
12
Ford Focus
14,277
0.1%
12
Opel/Vauxhall Astra/Astra Classic
166,174
9.2%
13
Toyota Yaris
13,987
12.1%
13
Toyota Yaris
155,823
3.2%
14
Renault Captur
13,985
15.9%
14
BMW 3 series
155,377
16.6%
15
Volkswagen Tiguan
13,011
6.0%
15
Renault Captur
149,701
105.2%
16
Fiat Panda
12,951
15.5%
16
Peugeot 308
146,161
60.5%
17
Fiat 500
12,871
1.1%
17
Fiat Panda
141,107
1.0%
18
Opel/Vauxhall Mokka
12,371
131.9%
18
Volkswagen Passat
140,443
1.9%
19
Opel/Vauxhall Astra/Astra Classic
12,183
16.2%
19
Volkswagen Tiguan
138,350
4.8%
20
BMW 3 series
12,086
19.3%
20
Dacia Sandero
128,796
17.8%
21
Volkswagen Passat
11,388
11.1%
21
Peugeot 2008
125,002
145.2%
22
Dacia Duster
11,138
94.9%
22
Seat Leon
124,649
58.2%
23
Seat Leon
10,930
42.3%
23
Mercedes-Benz C class
123,524
11.7%
24
Renault Megane
10,422
0.1%
24
Renault Megane
123,369
8.7%
25
Audi A4/S4/RS4
9,846
4.0%
25
Citroen C3
121,349
18.4%
26
Peugeot 2008
9,702
14.2%
26
BMW 1 series
121,220
14.2%
27
BMW 1 series
9,679
15.2%
27
Toyota Auris
118,066
12.5%
28
Toyota Auris
9,433
7.2%
28
Dacia Duster
116,857
47.7%
29
Dacia Sandero
9,365
16.9%
29
Volkswagen Up
116,374
2.5%
30
Skoda Fabia
9,041
2.4%
30
Audi A4/S4/RS4
115,809
2.8%
31
Mini
8,908
31.9%
31
Opel/Vauxhall Mokka
114,658
78.7%
32
Volkswagen Up
8,832
18.9%
32
Mercedes-Benz A class
111,898
7.8%
33
Mercedes-Benz A class
8,751
9.8%
33
Citroen C4 Picasso/Grand C4 Picasso
110,836
40.3%
34
Citroen C3
8,751
26.0%
34
Skoda Fabia
107,944
8.4%
35
Nissan Juke
8,070
7.1%
35
Seat Ibiza
104,432
2.4%
36
BMW 5 series
7,855
4.4%
36
Renault Scenic/Grand Scenic
102,035
2.4%
37
Citroen C4 Picasso/Grand C4 Picasso
7,695
8.0%
37
Mercedes-Benz E class
92,631
6.1%
38
Seat Ibiza
7,616
6.1%
38
BMW 5 series
90,862
7.9%
39
Hyundai i20
7,608
27.2%
39
Nissan Juke
89,594
9.7%
40
Volkswagen Golf Sportsvan
7,511
40
Fiat 500L
89,562
29.0%
41
Fiat Punto
7,476
5.4%
41
Kia Sportage
89,433
6.2%
42
Renault Twingo
7,413
28.3%
42
Audi A1
88,680
1.4%
43
Renault Scenic/Grand Scenic
7,373
14.8%
43
Hyundai ix35
86,071
6.1%
44
Kia Sportage
7,246
6.8%
44
Opel/Vauxhall Insignia
85,771
24.8%
45
Hyundai ix35
7,201
4.9%
45
Ford C-Max/Grand C-Max
83,734
9.1%
46
Mercedes-Benz E class
7,139
18.2%
46
Mini
82,970
4.5%
47
Ford Kuga
7,067
21.9%
47
Volkswagen Touran
82,079
3.1%
48
Volvo V40
6,870
3.2%
48
Fiat Punto
80,520
17.3%
49
Audi A6/S6/RS6/allroad
6,868
9.4%
49
Ford Kuga
78,582
31.2%
50
Volkswagen Touran
6,847
12.7%
50
Audi A6/S6/RS6/allroad
78,409
2.2%
Source: JATO Dynamics +44(0) 20 8423 7100 (www.jato.com)
30
JANUARY 2015
DATA

V8/V12 Vantage......................
DBS ...........................................
Vanquish..................................
Rapide ......................................
Other ........................................
ASTON MARTIN........................
Niva ..........................................
Other ........................................
Total Lada.................................
AVTOVAZ ..................................
1 series .....................................
2 series .....................................
3 series .....................................
4 series .....................................
5 series .....................................
6 series .....................................
7 series .....................................
Z4 ..............................................
X1..............................................
X3..............................................
X4..............................................
X5..............................................
X6..............................................
i3 ...............................................
i8 ...............................................
Other ........................................
Total BMW brand....................
Mini ..........................................
Countryman/Paceman ...........
Total Mini .................................
Phantom ..................................
Ghost ........................................
Wraith ......................................
Other ........................................
Total Rolls-Royce .....................
BMW GROUP ............................
Maybach ...................................
A class.......................................
B class .......................................
CLA ...........................................
C class .......................................
E class .......................................
S class........................................
CLS ............................................
SLK ............................................
SL ..............................................
SLS AMG ..................................
R class .......................................
Citan .........................................
V class .......................................
Vito/Viano ...............................
Sprinter ....................................
GLA...........................................
GLK ...........................................
M class......................................
G class.......................................
GL..............................................
Other ........................................
Total Mercedes-Benz ..............
ForTwo .....................................
ForFour.....................................
Other ........................................
Total Smart...............................
DAIMLER ....................................
DR1 ...........................................
DR5 ...........................................
Other ........................................
DR MOTOR COMPANY............
Ypsilon .....................................
Delta.........................................
300C..........................................
Grand Voyager/Town & Country
Other ........................................
Total Chrysler brand ...............
Total Dodge .............................
Renegade ................................
Compass...................................
Patriot ......................................
Wrangler .................................
Cherokee/Liberty ....................
Grand Cherokee .....................
Other ........................................
Total Jeep .................................
Other .........................................
CHRYSLER GROUP...................
JANUARY 2015
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
37
16
9
7
12
81
124
8
132
132
9,679
4,390
12,086
4,682
7,855
498
429
236
5,527
3,422
1,817
2,515
435
682
185
20
54,458
8,908
4,839
13,747
4
7
17
9
37
68,242
8,751
5,024
2,896
14,566
7,139
1,351
1,002
530
78
3
1
384
1,455
514
490
4,197
1,627
2,030
230
315
37
52,620
3,149
1,259
5
4,413
57,033
4
16
15
35
36
4
15
12
67
46
2,281
130
4
362
1,049
1,089
3
4,918
5,031
39
20
20
17
8
104
117
6
123
123
11,410
162
14,971
1,752
8,214
487
512
358
4,104
4,347
10
2,761
648
482
27
51
50,296
6,755
5,476
12,231
3
14
23
40
62,567
9,705
7,284
2,598
9,065
8,722
1,172
975
540
150
38
10
77
6
1,962
512
80
2,617
2,730
268
367
133
49,011
5,987
1
5,988
54,999
1
10
12
23
49
6
10
29
3
97
28
467
425
56
1,349
2
2,299
2
2,426
659
248
307
154
70
1,438
1,340
71
1,411
1,411
121,220
21,204
155,377
49,252
90,862
7,338
4,749
5,104
58,005
44,371
8,818
35,221
4,286
8,246
905
451
615,409
82,970
57,223
140,193
99
180
293
18
590
756,192
1
111,898
78,099
35,345
123,524
92,631
16,555
9,392
10,680
2,550
402
21
3,960
8,746
15,009
5,708
40,243
21,509
22,022
2,226
3,889
907
605,316
47,606
1,343
37
48,986
654,303
13
86
207
306
1,278
7
70
543
65
1,963
691
4,142
4,637
34
4,876
7,597
12,560
25
33,871
17
36,542
675
290
353
230
162
1,710
1,455
102
1,557
1,557
141,279
195
186,255
4,530
98,671
8,015
5,657
5,740
58,039
54,990
20
14,584
8,112
1,022
109
825
588,043
86,895
54,936
141,831
114
244
61
6
425
730,299
9
121,373
93,637
26,053
110,612
98,619
7,831
13,788
11,929
3,200
531
1,032
2,091
14
19,723
4,835
176
26,862
27,330
2,458
4,603
1,203
577,900
61,518
1
6
61,525
639,434
187
207
57
451
1,871
54
215
405
48
2,593
452
6,123
14
5,150
404
10,107
16
21,814
7
24,866

www.jato.com
MiTo .........................................
Giulietta ...................................
159 ............................................
4C..............................................
Other ........................................
Total Alfa Romeo ....................
458 Italia ..................................
California .................................
FF ..............................................
F12 ............................................
Other ........................................
Total Ferrari..............................
500 ............................................
Panda .......................................
Punto........................................
Linea.........................................
Bravo ........................................
Sedici ........................................
Freemont .................................
Fiorino/Qubo...........................
Doblo .......................................
Ducato......................................
500L ..........................................
Other ........................................
Total Fiat brand .......................
Ypsilon .....................................
Musa.........................................
Delta.........................................
Flavia ........................................
Thema ......................................
Voyager ...................................
Other ........................................
Total Lancia ..............................
GranTurismo ...........................
GranCabrio ..............................
Ghibli........................................
Quattroporte ..........................
Other ........................................
Total Maserati..........................
Other .........................................
FIAT GROUP ..............................
FIAT CHRYSLER .......................
Ka..............................................
Fiesta ........................................
Focus.........................................
Fusion .......................................
Mondeo ...................................
B-Max .......................................
C-Max/Grand C-Max...............
S-Max .......................................
Galaxy ......................................
EcoSport...................................
Kuga .........................................
Transit/Tourneo ......................
Other ........................................
Total Ford brand .....................
Lincoln.......................................
Other .........................................
FORD MOTOR ...........................
C30............................................
V40 ...........................................
S40 ............................................
V50 ...........................................
S60 ............................................
V60 ...........................................
V70/XC70 .................................
S80 ............................................
C70............................................
XC60 .........................................
XC90 .........................................
Other ........................................
Total Volvo ...............................
GEELY GROUP...........................
Buick ..........................................
Cadillac......................................
Matiz/Spark .............................
Aveo .........................................
Cruze ........................................
Malibu......................................
Trax...........................................
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
1,142
3,107
33
2
4,284
36
54
11
21
14
136
12,871
12,951
7,476
8
231
273
1,293
661
525
763
5,667
209
42,928
4,727
145
1
12
231
2
5,118
28
14
259
47
3
351
33
52,850
57,881
3,162
20,777
14,277
3
1,452
2,987
6,712
2,774
1,625
2,050
7,067
364
2,709
65,959
1
1
65,961
6,870
1
848
3,697
4,067
289
6,095
140
7
22,014
22,014
19
109
26
38
1
68
1,246
3,176
4
1
8
4,435
36
10
7
30
5
88
12,727
11,213
7,096
74
624
412
1,316
1,037
683
733
6,519
171
42,605
4,623
10
608
2
85
287
1
5,616
27
7
80
56
170
12
52,926
55,352
3,590
25,623
14,295
1
3,922
4,234
7,615
2,398
1,299
38
5,797
888
878
70,578
70,578
29
6,655
3
773
4,144
3,775
226
40
4,026
775
7
20,453
20,453
27
2,410
1,147
1,846
130
2,562
15,554
37,995
13
931
42
54,535
1,259
392
164
401
149
2,365
167,817
141,107
80,520
201
3,594
3,215
16,219
9,551
6,879
23,203
89,562
2,473
544,341
57,540
11
3,958
123
378
3,225
21
65,256
363
222
3,984
749
50
5,368
470
672,335
708,877
49,888
288,343
206,280
32
41,547
50,691
83,734
30,444
18,085
11,257
78,582
4,751
27,402
891,036
3
1
891,040
97
71,321
3
21
10,425
39,601
41,168
2,792
170
55,840
6,817
87
228,342
228,342
2
320
9,885
3,486
6,968
315
9,118
16,348
43,072
271
21
65
59,777
1,198
327
195
611
51
2,382
147,852
142,536
97,314
577
8,678
5,463
17,754
12,155
8,097
20,660
69,441
2,267
532,794
51,295
1,238
8,085
435
2,157
3,199
18
66,427
475
250
182
402
12
1,321
491
663,192
688,058
47,482
270,726
207,681
34
46,135
64,721
92,071
27,754
17,093
44
59,902
11,493
9,006
854,142
854,142
2,274
67,163
136
184
9,805
37,314
35,830
2,954
1,907
41,458
6,911
68
206,004
206,004
2
345
35,255
21,426
32,181
2,076
16,195
Fiat completed the merger with Chrysler Group under holding group Fiat Chrysler
Automobiles on Oct. 12, 2014; Fiat Group and Chrysler Group sales totals for 2013
and 2014 are combined under Fiat Chrysler Automobiles.
31
DATA

Captiva .....................................
Orlando....................................
Camaro ....................................
Other ........................................
Total Chevrolet ........................
GMC...........................................
Hummer....................................
Agila .........................................
Adam........................................
Corsa.........................................
Astra/Astra Classic...................
Insignia.....................................
Meriva ......................................
Zafira ........................................
Mokka ......................................
Antara ......................................
Vivaro .......................................
Ampera ....................................
Cascada ....................................
Other ........................................
Total Opel/Vauxhall................
Other .........................................
GM ..............................................
Steed ........................................
Other ........................................
GREAT WALL.............................
Jazz ...........................................
Civic ..........................................
Insight ......................................
Accord ......................................
CR-V..........................................
CR-Z ..........................................
Other ........................................
HONDA MOTOR .......................
i10 .............................................
i20 .............................................
i30 .............................................
i40 .............................................
H-1/Starex/Satellite .................
Elantra......................................
ix20 ...........................................
ix35 ...........................................
Genesis .....................................
Santa Fe ...................................
Veloster....................................
Other ........................................
Total Hyundai brand ..............
Picanto .....................................
Rio.............................................
Ceed ........................................
Optima .....................................
Venga.......................................
Carens ......................................
Soul...........................................
Sportage ..................................
Sorento ....................................
Other ........................................
Total Kia ...................................
HYUNDAI-KIA ...........................
Mahindra ..................................
Korando...................................
Actyon......................................
Rexton......................................
Rodius/Stavic ...........................
Other ........................................
Total SsangYong .....................
MAHINDRA & MAHINDRA .....
MX-5.........................................
Mazda2 ....................................
Mazda3 ....................................
Mazda5 ....................................
Mazda6 ....................................
CX-5 ..........................................
CX-7 ..........................................
Other ........................................
MAZDA ......................................
i-MiEV.......................................
Mirage/Space Star ..................
Colt ...........................................
Lancer.......................................
ASX ...........................................
Outlander ................................
Pajero/Montero/Shogun........
Other ........................................
MITSUBISHI ...............................
32
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
18
17
16
27
320
510
4,094
17,563
12,183
5,709
4,092
5,860
12,371
468
113
69
191
257
63,480
2
63,821
4
19
23
2,554
2,551
29
281
3,392
8
8
8,823
6,212
7,608
4,963
1,616
40
137
2,859
7,201
12
1,065
27
28
31,768
3,562
3,855
5,439
202
1,613
1,374
1,035
7,246
811
3
25,140
56,908
32
449
3
141
77
48
718
750
205
1,856
3,155
417
2,093
4,386
1
18
12,131
19
2,300
313
2,820
2,871
426
54
8,803
756
654
65
19
9,589
1
3
877
3,399
16,645
14,542
7,607
4,330
7,859
5,334
877
713
368
228
208
62,987
72,607
11
32
43
2,597
2,070
56
163
4,205
27
9,118
5,113
5,979
6,927
1,516
77
89
2,577
6,864
18
612
73
13
29,858
4,264
3,666
6,099
156
2,201
1,942
282
6,786
462
4
25,862
55,720
24
269
5
101
57
12
444
468
232
1,335
3,217
401
2,019
4,458
14
3
11,679
57
1,085
182
221
2,149
3,965
298
50
8,007
2,770
2,903
891
643
36,979
3
11,580
50,085
231,256
166,174
85,771
53,147
76,899
114,658
7,911
6,835
855
5,736
2,282
813,189
6
850,499
62
343
405
35,141
38,504
511
3,197
45,042
281
37
122,713
75,868
77,914
75,964
23,012
862
1,382
34,882
86,071
229
12,338
742
130
389,394
48,469
54,624
70,408
3,143
23,807
21,098
9,461
89,433
8,394
26
328,863
718,257
335
4,464
27
1,810
1,051
274
7,626
7,961
5,629
22,748
45,335
6,186
29,160
53,631
3
53
162,745
604
19,921
203
3,478
32,345
31,293
4,382
793
93,019
12,181
12,613
1,354
203
133,484
7
8
12,984
42,720
220,805
183,036
68,714
52,993
78,428
64,164
14,712
7,157
2,416
5,442
2,765
756,336
890,182
39
216
255
39,502
40,560
1,163
4,072
43,424
675
29
129,425
57,940
76,776
90,045
27,570
1,134
1,640
37,192
81,099
252
9,938
2,712
305
386,603
47,218
54,246
82,510
3,080
28,319
13,045
2,988
84,180
7,060
99
322,745
709,348
294
2,972
89
1,042
831
54
4,988
5,282
5,791
22,265
22,603
7,835
29,659
46,672
974
28
135,827
829
12,870
7,230
2,602
24,147
19,208
3,125
505
70,516

www.jato.com
Nov.
2014
Elise...........................................
Evora ........................................
Other ........................................
Total Lotus ...............................
Proton .......................................
PROTON .....................................
C-Zero.......................................
C1..............................................
C3..............................................
DS3 ...........................................
C-Elysee ....................................
C4 Cactus .................................
C4..............................................
DS4 ...........................................
C5..............................................
DS5 ...........................................
C4 Aircross ...............................
C-Crosser ..................................
Nemo........................................
Berlingo ...................................
C3 Picasso ................................
C4 Picasso/Grand C4 Picasso..
C8..............................................
Other ........................................
Total Citroen ............................
iOn ............................................
107 ............................................
108 ............................................
206 ............................................
207 ............................................
208 ............................................
301 ............................................
308 ............................................
508 ............................................
RCZ ...........................................
2008..........................................
3008..........................................
4008..........................................
5008..........................................
807 ............................................
4007..........................................
Bipper.......................................
Partner/Ranch .........................
Expert .......................................
Other ........................................
Total Peugeot ..........................
PSA .............................................
Q50 ...........................................
Q70/M ......................................
QX50/EX...................................
QX70/FX ...................................
Other ........................................
Total Infiniti..............................
Pixo ...........................................
Micra ........................................
Juke ..........................................
Pulsar........................................
Leaf...........................................
Qashqai ....................................
370Z..........................................
Note..........................................
X-Trail.......................................
Pathfinder ...............................
Murano ....................................
NV200/Evalia ...........................
Other ........................................
Total Nissan..............................
NISSAN MOTOR ......................
Duster.......................................
Sandero....................................
Logan .......................................
Lodgy .......................................
Dokker .....................................
Other ........................................
Total Dacia ...............................
Twingo .....................................
Clio............................................
Zoe............................................
Symbol/Thalia..........................
Megane ...................................
Fluence.....................................
Laguna .....................................
Latitude....................................
Wind.........................................
Modus/Grand Modus.............
37
8
26
71
71
7
5,565
8,751
3,309
279
5,037
3,115
1,006
1,059
953
901
180
2,181
2,517
7,695
41
470
43,066
38
57
6,205
191
14,733
134
14,964
2,520
259
9,702
4,694
186
2,018
48
1
151
1,619
346
80
57,946
101,012
172
25
12
84
6
299
3,298
8,070
2,088
1,101
15,226
30
3,800
2,467
91
53
345
129
36,698
36,997
11,138
9,365
3,675
1,328
1,446
5
26,957
7,413
21,159
1,258
10,422
292
823
25
1
Nov.
2013
11 mos.
2014
11 mos.
2013
18
262
185
6
95
104
27
254
232
51
611
521
1
23
51
612
544
57
602
598
3,766
48,079
53,399
11,829
121,349
102,479
3,882
50,221
61,739
463
5,498
6,930
24,365
5,042
56,237
72,570
1,544
18,416
24,345
1,550
16,838
23,144
1,221
11,654
18,244
1,231
10,976
10,904
1
2
113
222
2,320
2,842
2,680
33,065
35,634
3,525
46,626
55,955
8,361
110,836
78,981
178
1,713
2,736
406
6,023
5,759
45,958
564,820
556,372
71
525
430
3,580
24,180
52,185
25,641
9
19
2,233
2,918
15,923
46,570
15,652
199,898
221,814
234
2,638
3,780
8,759
146,161
91,067
3,570
38,854
52,674
469
5,495
7,033
11,307
125,002
50,987
5,347
73,078
75,796
327
2,361
3,701
2,678
32,435
39,266
171
1,769
2,813
6
2
273
244
2,066
3,144
2,044
22,053
24,762
292
3,984
3,880
96
832
906
57,774
722,916
683,314
103,732 1,287,736 1,239,686
12
2,209
65
16
126
301
9
137
120
89
951
1,196
5
75
110
131
3,498
1,792
56
114
3,158
3,543
56,311
45,039
7,536
89,594
99,244
5,410
1,057
13,775
10,095
12,829
188,448
189,157
66
636
720
4,398
62,017
29,757
464
13,986
5,233
104
1,700
1,682
71
585
1,021
364
4,959
5,385
181
2,386
2,182
30,669
439,921
392,673
30,800
443,419
394,465
5,716
116,857
79,103
11,273
128,796
109,374
4,491
50,851
24,045
1,652
19,364
31,042
1,512
18,511
18,222
2
28
22
24,646
334,407
261,808
5,776
74,357
72,213
21,712
274,062
261,662
623
8,519
8,092
3
5
1,059
10,413
123,369
135,075
327
4,993
6,324
1,306
14,831
16,259
38
466
560
36
45
353
19
10
5,069
JANUARY 2015
DATA

Nov.
2014
Scenic/Grand Scenic................
Espace/Grand Espace .............
Captur ......................................
Koleos ......................................
Kangoo ....................................
Trafic ........................................
Other ........................................
Total Renault brand................
RENAULT GROUP ....................
RENAULT-NISSAN.....................
Impreza ....................................
XV .............................................
Legacy/Outback ......................
Trezia........................................
Forester ....................................
BRZ ...........................................
Other ........................................
SUBARU .....................................
Alto...........................................
Celerio ......................................
Splash .......................................
Swift .........................................
Kizashi ......................................
Jimny ........................................
SX4............................................
SX4 S-Cross ..............................
Vitara/Grand Vitara/XL-7 .......
Other ........................................
SUZUKI .......................................
9-5.............................................
Other ........................................
Total Saab ................................
Total Spkyer .............................
SWEDISH AUTOMOBILE..........
XF..............................................
XJ ..............................................
F-Type.......................................
XK .............................................
Other ........................................
Total Jaguar .............................
Defender .................................
Freelander ...............................
Discovery..................................
Range Rover Evoque .............
Range Rover Sport .................
Range Rover............................
Other ........................................
Total Land Rover .....................
Indica........................................
Xenon.......................................
Other ........................................
Total Tata brand......................
TATA MOTORS .........................
Model S....................................
Other ........................................
TESLA MOTORS ........................
Cuore/Charade........................
Sirion ........................................
Terios........................................
Other ........................................
Total Daihatsu .........................
CT..............................................
IS ...............................................
GS..............................................
NX .............................................
RX .............................................
Other ........................................
Total Lexus ...............................
iQ ..............................................
Aygo .........................................
Yaris..........................................
Auris .........................................
Corolla......................................
Prius ..........................................
Prius+........................................
Avensis .....................................
Verso-S .....................................
Verso ........................................
Urban Cruiser ..........................
RAV4 ........................................
Land Cruiser ............................
GT 86 ........................................
Other ........................................
Total Toyota brand .................
TOYOTA MOTOR......................
JANUARY 2015
7,373
345
13,985
641
1,681
114
83
65,615
92,572
129,569
100
909
484
16
1,074
38
16
2,637
1,496
350
637
3,732
20
806
687
2,852
296
3
10,879
1
1
1,542
120
268
59
13
2,002
54
445
838
3,717
1,983
799
15
7,851
22
4
2
28
9,881
554
554
1
1
2
757
663
103
202
258
34
2,017
95
6,058
13,987
9,433
584
646
423
2,122
370
2,474
6
4,138
461
108
79
40,984
43,003
Nov.
2013
11 mos.
2014

www.jato.com
11 mos.
2013
8,655
102,035
104,574
624
6,786
7,634
12,063
149,701
72,963
568
6,865
7,391
1,832
21,080
20,176
820
8,015
8,783
162
1,836
1,592
64,977
796,975
729,779
89,623 1,131,382
991,587
120,423 1,574,801 1,386,052
71
1,153
1,191
929
9,710
11,414
629
5,676
7,081
80
360
1,344
1,121
12,632
13,529
28
574
816
8
43
43
2,866
30,148
35,418
1,964
25,555
24,994
379
1,092
12,708
14,622
3,459
45,986
47,760
47
257
495
913
10,005
9,815
1,570
13,363
24,705
3,103
36,659
8,365
646
5,485
8,073
1
14
24
12,795
150,411
138,853
3
3
39
27
2
37
30
5
76
2
1
30
7
77
1,265
18,931
18,948
158
1,771
2,120
142
4,421
2,636
88
1,538
1,291
15
87
92
1,668
26,748
25,087
50
1,067
765
1,056
16,799
19,924
506
10,139
9,803
3,527
46,145
48,075
1,991
24,146
14,209
872
11,177
10,859
20
277
164
8,022
109,750
103,799
61
313
747
13
46
195
5
54
94
79
413
1,036
9,769
136,911
129,922
1,139
7,484
2,654
1
24
18
1,140
7,508
2,672
2
4
126
2
63
2
1
325
2
1
4
9
515
597
9,289
8,731
969
9,037
5,662
118
1,922
1,705
134
1,729
1,505
368
4,137
5,259
22
205
389
2,208
26,319
23,251
295
3,507
5,131
4,934
62,621
59,253
12,475
155,823
150,980
10,161
118,066
104,919
474
11,451
4,036
1,247
7,470
14,400
706
5,525
10,036
2,301
26,161
31,952
514
5,773
8,007
2,591
30,164
32,224
63
349
1,199
4,679
49,298
43,500
378
5,689
4,713
180
2,514
5,727
70
809
572
41,068
485,220
476,649
43,280
511,548
500,415
A1 .............................................
A3/S3/RS3 .................................
A4/S4/RS4 .................................
A5/S5/RS5 .................................
A6/S6/RS6/allroad....................
A7/S7/RS7 .................................
A8/S8 ........................................
TT ..............................................
R8..............................................
Q3 .............................................
Q5 .............................................
Q7 .............................................
Other ........................................
Total Audi.................................
Continental GT/GTC ...............
Flying Spur...............................
Mulsanne .................................
Other ........................................
Total Bentley............................
Total Bugatti ............................
Gallardo ...................................
Aventador ...............................
Huracan ...................................
Other ........................................
Total Lamborghini...................
Boxster .....................................
Cayman ....................................
911 ............................................
Panamera ................................
Macan ......................................
Cayenne ...................................
Other ........................................
Total Porsche ...........................
Altea.........................................
Alhambra.................................
Mii.............................................
Ibiza ..........................................
Leon..........................................
Toledo ......................................
Exeo..........................................
Other ........................................
Total Seat .................................
Citigo........................................
Fabia.........................................
Rapid ........................................
Octavia .....................................
Superb......................................
Roomster .................................
Yeti ...........................................
Other ........................................
Total Skoda ..............................
Up .............................................
Polo ..........................................
Golf...........................................
Golf Plus...................................
Golf Sportsvan ........................
Jetta..........................................
Passat........................................
CC..............................................
Phaeton ...................................
Beetle .......................................
Scirocco ....................................
Eos ............................................
Touran......................................
Sharan ......................................
Tiguan ......................................
Touareg ...................................
Caddy .......................................
Transporter/Caravelle/
Multivan/Shuttle/T5 ..............
Other ........................................
Total VW brand .......................
Other .........................................
VW GROUP................................
OTHER ........................................
OTHER (China automakers) ....
GRAND TOTAL ..........................
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
6,781
14,973
9,846
3,202
6,868
811
403
829
34
6,776
5,127
602
130
56,382
89
29
10
3
131
3
15
28
2
48
324
236
828
348
1,448
1,230
63
4,477
1,540
2,000
2,097
7,616
10,930
820
2
8
25,013
2,936
9,041
5,315
16,101
3,643
2,119
5,345
29
44,529
8,832
24,704
43,618
12
7,511
645
11,388
887
119
1,446
1,045
93
6,847
2,815
13,011
915
3,875
6,966
14,845
9,466
3,447
6,276
555
743
728
27
6,443
4,149
798
15
54,458
79
55
21
3
158
2
8
16
0
1
25
237
246
989
428
27
1,350
19
3,296
1,764
1,913
2,135
8,107
7,682
912
147
22,660
2,862
9,268
4,151
17,914
3,759
2,261
4,862
40
45,117
10,891
22,011
42,206
5,734
808
12,805
1,494
155
1,525
895
179
7,840
2,411
12,274
1,656
4,155
88,680
186,783
115,809
44,856
78,409
7,639
6,213
9,182
795
71,002
55,747
9,785
277
675,177
1,494
587
166
31
2,278
12
91
232
199
9
531
4,761
3,004
12,132
5,283
13,525
10,968
225
49,898
16,551
20,598
22,661
104,432
124,649
10,107
237
32
299,267
38,093
107,944
71,478
186,243
42,608
24,044
58,472
350
529,232
116,374
257,634
485,022
6,291
50,340
8,888
140,443
14,870
1,680
27,699
9,084
3,108
82,079
31,179
138,350
16,131
42,739
89,936
155,255
119,167
48,073
76,712
8,266
5,317
11,518
963
68,737
52,004
10,213
208
646,369
1,601
243
147
39
2,030
12
187
218
0
6
411
5,597
3,107
11,586
5,061
109
15,514
143
41,117
20,781
17,754
26,349
101,950
78,810
12,890
6,622
30
265,186
41,584
117,784
34,934
151,637
39,189
25,156
53,429
293
464,006
119,357
243,462
429,750
54,757
10
13,184
143,201
17,045
1,638
34,091
10,965
3,577
84,712
28,745
131,996
15,313
44,664
4,548
356
132,667
263,247
902
184
984,578
3,903
45,371
43,697
196
2,718
2,260
131,138 1,480,000 1,422,424
6
47
79
256,860 3,036,442 2,841,634
451
9,372
8,195
90
2,605
689
973,328 11,945,609 11,346,647
Note: Excludes models registered as commercial vehicles. Europe sales by model are
compiled using sales data from the following countries: Austria, Belgium, Cyprus, Czech
Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary,
Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland,
Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland.
33
DATA
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34
JANUARY 2015
DATA
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JANUARY 2015
35
DATA
EUROPEAN LIGHT-VEHICLE PRODUCTION BY BRAND, November & YTD

Nov
2014
Nov
2013
%
chng.
11 mos.
2014
11 mos.
2013
%
chng.
Nov
Nov
2014
% 11 mos.
2013
chng.
11 mos.
2014
%
2013
Aston Martin ......
328
420
22%
3,476
3,531
2%
NEVS (Saab) ........
191
BMW ..................
110,133
107,454
3% 1,084,516 1,034,578
5%
Lotus ...................
129
119
8%
1,375
1,294
6%
Mini ....................
34,355
23,928
44%
293,153
293,928
0%
Citroen ...............
Rolls-Royce.........
394
418
6%
4,264
2,959
44%
Peugeot .............
74,541
68,407
9%
829,381
797,363
4%
92,324
91,436
1% 1,063,131 1,002,610
BMW Group........
144,882
131,800
10% 1,381,933 1,331,465
4%
6%
PSA ......................
166,865
159,843
4% 1,892,512 1,799,973
Bollore ................
124
196
37%
1,360
1,959 31%
Dacia ..................
28,510
33,200
14%
303,147
306,362
1%
11%
37,412
chng.
5%
31,715
18%
Nissan .................
58,585
53,366
10%
579,633
542,945
7%
2% 1,319,681 1,270,497
4%
Renault ..............
78,090
83,008
6%
885,824
845,365
5%
0%
Renault-Nissan ...
165,185
169,574
3% 1,768,604 1,694,672
4%
1,312 15%
SAIC (MG) ...........
457
4%
Suzuki .................
11,561
18,315
37%
151,226
118,483
28%
49%
Jaguar ................
7,118
5,877
21%
75,361
74,333
1%
10%
Land Rover ........
32,192
30,634
5%
349,311
325,605
7%
6,784
5%
Tata Group .........
39,310
36,511
8%
424,672
399,938
6%
545,702
540,052
1%
Toyota.................
43,804
38,538
14%
447,916
409,367
9%
22,494
Audi ...................
114,353
108,244
6% 1,206,559 1,081,617
12%
35%
61,884
67,853
9%
Bentley ...............
1,004
1,575
36%
10,838
0%
22
CNH Ind. (Iveco) .
3,360
3,036
Mercedes-Benz ..
132,947
130,894
Smart..................
14,450
8,700
66%
91,259
Fuso ....................
112
100
12%
1,110
Daimler ...............
147,509
139,694
DR Motor ............
127
92
38%
1,398
937
Alfa Romeo .......
6,726
7,471
10%
73,771
67,038
Ferrari ................
611
669
9%
6,477
Fiat .....................
50,016
48,995
2%
Jeep ....................
7,792
Lancia .................
4,375
6,686
91,351
6% 1,412,050 1,363,160
203 125%
3,709
847 338%
9,603
13%
Maserati .............
2,915
2,223
31%
29,444
14,775
99%
Bugatti ...............
Fiat Chrysler .......
72,435
66,044
10%
739,772
696,502
6%
Lamborghini ......
215
235
9%
1,929
1,994
3%
Ford .....................
91,034
97,961
7% 1,068,483
992,445
8%
Porsche...............
19,368
15,476
25%
185,100
154,670
20%
Geely (Volvo)......
33,695
38,164
12%
383,439
388,899
1%
Seat ....................
30,812
33,196
7%
374,497
330,582
13%
GM Group* .........
83,085
75,832
10%
846,968
844,829
0%
Skoda .................
57,767
58,195
1%
565,400
603,070
6%
Great Wall** .....
811
596
36%
8,993
6,151
46%
Volkswagen .......
204,071
204,438
0% 2,172,757 2,058,295
6%
Voleex ................
285
318
10%
3,146
3,207
2%
VW Group ...........
427,592
421,361
2% 4,517,102 4,239,856
7%
EU Total .............. 1,493,947 1,457,658
3%15,755,969 14,964,610
5%
Great Wall** ......
1,096
914
20%
12,139
9,358
30%
Honda .................
11,707
14,485
19%
126,851
129,788
2%
Hyundai .............
26,188
27,520
5%
281,902
284,391
1%
Kia ......................
23,320
16,898
38%
249,950
219,874
14%
Hyundai-Kia ........
49,508
44,418
12%
531,852
504,265
6%
McLaren ..............
154
138
12%
1,529
1,327
15%
25 12%
Note: Monthly production data is calculated based on working days per plant
*Includes Opel/Vauxhall
**Great Wall (Changcheng)
Source: PwC Autofacts
No matter where
you are, weve got
you covered.
North America
15JANCOVER.qxp
12/16/2014
2:14 PM
Page 1
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Automotive News Europe

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autonewseurope.com
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autonewschina.com
36
JANUARY 2015
DATA
TURKEY VEHICLE SALES BY MANUFACTURER Nov. & YTD

Nov.
2014
Nov.
2013
Percent
change
11 mos.
2014
11 mos.
2013
Percent
change
Audi ..................................
2,179
Bentley ..............................
1
Lamborghini .....................
0
Porsche..............................
53
Seat ...................................
1,914
Skoda ................................
1,348
VW brand .........................
8,262
VW commercial vehicles ..
2,394
VW GROUP ........................ 16,151
Dacia .................................
3,946
Renault brand ..................
9,155
Renault commercial vehicles
986
Total Renault Group ......... 14,087
Infiniti ...............................
2
Nissan brand .....................
1,775
Total Nissan Motor ...........
1,777
RENAULT-NISSAN .............. 15,864
Alfa Romeo ......................
95
Ferrari ...............................
0
Fiat brand .........................
3,887
Fiat commercial vehicles ..
5,837
Lancia ................................
3
Maserati ............................
7
Total Fiat Group ................
9,829
Jeep ...................................
354
Total Chrysler Group ........
354
FIAT CHRYSLER.................. 10,183
Ford brand ........................
3,479
Ford commercial vehicles
6,643
FORD MOTOR .................... 10,122
Hyundai ............................
4,857
Hyundai commercial vehicles
157
Kia .....................................
1,093
Kia commercial vehicles...
397
HYUNDAI-KIA ....................
6,504
Citroen ..............................
1,555
Citroen commercial vehicles 769
Peugeot ............................
1,844
Peugeot commercial vehicles 854
PSA .....................................
5,022
Chevrolet ..........................
4
Opel ..................................
3,541
Opel commercial vehicles
0
GM .....................................
3,545
Toyota brand ....................
3,935
TOYOTA MOTOR...............
3,935
Mercedes-Benz .................
1,620
M-B commercial vehicles .
833
Smart.................................
12
DAIMLER ............................
2,465
BMW brand ......................
2,794
Mini ...................................
125
BMW GROUP .....................
2,919
Mitsubishi .........................
172
Mitsubishi commercial vehicles 347
MITSUBISHI ........................
519
Honda ...............................
1,292
HONDA MOTOR ................
1,292
Geely brand ......................
6
Volvo .................................
729
GEELY GROUP ...................
735
Jaguar ...............................
1
Land Rover .......................
122
Tata brand ........................
44
TATA MOTORS ..................
167
SUBARU .............................
134
MAZDA ..............................
95
SsangYong ........................
101
MAHINDRA & MAHINDRA
101
SUZUKI ...............................
26
PROTON .............................
100
ASTON MARTIN.................
0
OTHER ................................
153
OTHER (China automakers)
30
TOTAL TURKEY.................. 80,062
1,577
0
0
42
1,169
1,485
8,580
1,643
14,496
2,890
8,786
1,018
12,694
3
1,828
1,831
14,525
66
1
4,146
3,748
86
3
8,050
100
100
8,150
6,042
4,426
10,468
5,005
142
1,443
44
6,634
1,563
640
2,147
999
5,349
1,046
4,814
10
5,870
4,814
4,814
1,679
785
11
2,475
2,399
151
2,550
236
177
413
1,476
1,476
66
485
551
5
167
28
200
139
217
129
129
147
100
0
228
26
78,957
38%
26%
64%
9%
4%
46%
11%
37%
4%
3%
11%
33%
3%
3%
9%
44%
6%
56%
97%
133%
22%
254%
254%
25%
42%
50%
3%
3%
11%
24%
2%
1%
20%
14%
15%
6%
26%
40%
18%
18%
4%
6%
9%
0%
17%
17%
15%
27%
96%
26%
13%
13%
91%
50%
33%
80%
27%
57%
17%
4%
56%
22%
22%
82%
0%
33%
15%
1%
14,193
13
2
469
10,493
12,118
71,460
19,867
128,615
27,000
71,290
7,297
105,587
5
15,927
15,932
121,519
857
10
32,292
38,130
201
64
71,554
1,303
1,303
72,857
31,173
36,923
68,096
37,376
1,286
9,109
1,826
49,597
11,231
6,565
13,772
5,668
37,236
570
30,835
0
31,405
28,240
28,240
18,518
6,780
67
25,365
21,932
866
22,798
858
3,473
4,331
11,362
11,362
85
5,089
5,174
51
1,019
369
1,439
1,176
1,013
967
967
927
562
0
2,525
290
615,494
12,382
18
3
424
9,532
11,066
78,676
21,292
133,393
30,316
81,988
9,718
122,022
26
16,620
16,646
138,668
883
20
44,408
39,108
661
22
85,102
796
796
85,898
47,106
42,284
89,390
41,614
1,261
11,407
384
54,666
16,673
8,832
18,266
8,851
52,622
10,877
45,548
265
56,690
31,653
31,653
16,983
9,108
87
26,178
17,397
1,328
18,725
1,277
2,883
4,160
12,659
12,659
616
4,238
4,854
89
1,115
622
1,826
966
1,134
1,594
1,594
1,444
482
1
2,110
531
719,644
15%
28%
33%
11%
10%
10%
9%
7%
4%
11%
13%
25%
14%
81%
4%
4%
12%
3%
50%
27%
3%
70%
191%
16%
64%
64%
15%
34%
13%
24%
10%
2%
20%
376%
9%
33%
26%
25%
36%
29%
95%
32%
45%
11%
11%
9%
26%
23%
3%
26%
35%
22%
33%
21%
4%
10%
10%
86%
20%
7%
43%
9%
41%
21%
22%
11%
39%
39%
36%
17%
20%
45%
15%

JANUARY 2015

www.jato.com
Top 25 Selling Vehicles in Turkey

Nov. 2014
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Fiat Linea
Ford Transit Courier/Tourneo Courier
Renault Clio
Renault Fluence
Ford Transit/Tourneo
Fiat Doblo
Toyota Corolla
Hyundai i20
Opel Astra
Fiat Fiorino/Qubo
VW Jetta
Renault Symbol
VW Golf
VW Polo
Ford Focus
Audi A3/S3/RS3
Dacia Duster
Ford Fiesta
VW Passat
Dacia Sandero
Nissan Qashqai
Honda Civic
BMW 3 Series
Citroen C-Elysee
Peugeot 301
3,352
3,288
3,247
2,850
2,777
2,660
2,555
2,552
2,503
2,449
2,223
2,149
2,041
1,899
1,745
1,302
1,279
1,176
1,160
1,034
1,028
989
937
909
894
Source: JATO Dynamics +44 (0) 20 8423 7100 (www.jato.com)
Top 25 Selling Vehicles in Turkey

11 months 2014
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Fiat Linea
Renault Fluence
Renault Clio
Toyota Corolla
VW Polo
Fiat Doblo
Renault Symbol
VW Jetta
Ford Transit/Tourneo
Ford Focus
Opel Astra
Hyundai i20
VW Passat
Fiat Fiorino/Qubo
Ford Transit Courier/Tourneo Courier
VW Golf
Ford Fiesta
Honda Civic
Nissan Qashqai
Opel Corsa
Dacia Duster
Hyundai Accent
VW Caddy
BMW 3 Series
Audi A3/S3/RS3
26,301
24,696
22,309
18,143
17,375
17,286
17,255
16,970
16,896
16,727
16,603
16,099
15,557
15,262
14,173
13,027
9,342
9,082
9,051
9,031
9,005
8,635
8,422
8,066
7,141
37
DATA
2015
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Nomination Deadline is February 9.
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38
In partnership with:
JANUARY 2015
DATA
Russia vehicle sales by manufacturer Nov. & YTD

AvtoVAZ ...................
Datsun.......................
Infiniti .......................
Nissan ........................
Renault .....................
RENAULT-NISSAN ......
Audi ..........................
Seat ...........................
Skoda ........................
Volkswagen cars ......
Volkswagen vans .....
VW GROUP ................
KIA .............................
Lexus .........................
Toyota .......................
TOYOTA GROUP........
Cadillac .....................
Chevrolet ..................
Opel ..........................
GM .............................
HYUNDAI ...................
MITSUBISHI ................
GAZ ............................
FORD ..........................
UAZ ............................
Mercedes-Benz cars .
Mercedes-Benz vans
Smart.........................
DAIMLER ....................
MAZDA ......................
BMW .........................
Mini ...........................
BMW GROUP .............
Citroen ......................
Peugeot ....................
PSA .............................
SSANGYONG .............
Honda .......................
Acura.........................
HONDA GROUP .........
SUZUKI .......................
Jaguar .......................
Land Rover ...............
JAGUAR LAND ROVER
SUBARU .....................
DAEWOO ...................
LIFAN..........................
GEELY.........................
Alfa Romeo ..............
Chrysler .....................
Dodge .......................
Fiat ............................
Jeep ...........................
FIAT CHRYSLER..........
CHERY ........................
VOLVO .......................
GREAT WALL .............
PORSCHE....................
FAW* .........................
BRILLIANCE ................
ISUZU .........................
CHANGAN ..................
HAIMA .......................
BAW ...........................
JAC .............................
TAGAZ........................
LUXGEN .....................
FOTON .......................
ZAZ .............................
BYD ............................
IZH ..............................
VORTEX......................
BOGDAN ....................
Nov.
2013
Percent
change
11 mos.
2014
11 mos.
2013
Percent
change
30,402
4,011
822
15,566
19,170
69,971
2,683
162
7,604
11,081
1,042
22,572
20,678
2,160
15,952
18,112
108
10,545
5,962
16,615
16,154
7,846
6,729
6,581
5,659
4,282
1,311
38
5,631
4,548
3,150
178
3,328
1,439
1,505
2,944
2,320
1,977
163
2,140
2,062
123
1,931
2,054
1,901
1,883
1,844
1,603
6
5
0
677
745
1,433
1,418
1,272
1,153
471
325
133
112
94
89
52
35
0
0
2
0
0
0
0
0
36,509
666
14,586
17,721
69,482
3,468
127
7,390
12,852
1,298
25,135
17,399
1,325
12,093
13,418
126
13,576
5,968
19,670
15,539
7,049
6,647
8,928
4,372
4,011
536
15
4,562
3,654
4,144
260
4,404
2,287
2,478
4,765
2,381
2,137
2,137
1,803
153
2,063
2,216
1,413
5,619
2,340
2,186
6
4
796
560
1,366
1,268
1,300
1,409
304
627
29
50
126
11
27
0
335
3
6
15
64
17%
23%
7%
8%
1%
23%
28%
3%
14%
20%
10%
19%
63%
32%
35%
14%
22%
0%
16%
4%
11%
1%
26%
29%
7%
145%
153%
23%
25%
24%
32%
24%
37%
39%
38%
3%
8%
0%
14%
20%
6%
7%
35%
67%
21%
27%
17%
15%
33%
5%
12%
2%
18%
55%
48%
286%
78%
59%
351,992
6,310
7,392
141,879
175,268
682,841
31,031
1,486
78,223
114,200
11,423
236,363
175,491
17,661
144,418
162,079
1,167
109,687
58,151
169,005
164,396
67,432
61,472
56,807
42,623
44,955
8,106
328
53,389
43,667
31,927
1,538
33,465
17,738
18,980
36,718
22,599
18,570
819
19,389
17,338
1,505
19,078
20,583
14,923
35,355
19,753
16,122
81
107
26
6,791
7,167
14,172
15,219
13,964
14,118
4,030
2,932
650
578
996
780
1,016
384
129
81
63
481
5
19
0
92
417,361
7,733
128,779
191,215
745,088
33,565
3,221
78,943
142,699
14,180
272,608
181,994
14,294
140,070
154,364
1,384
155,894
72,594
229,872
166,982
70,318
75,014
94,358
45,188
40,211
4,447
175
44,833
38,807
37,888
2,516
40,404
26,418
31,117
57,535
30,787
22,676
22,676
25,576
1,553
18,809
20,362
15,177
54,633
24,285
24,260
151
188
7,127
4,481
11,947
17,754
13,416
18,040
3,382
4,366
196
326
1,472
359
27
6
3,040
105
684
1,005
1,994
16%
4%
10%
8%
8%
8%
54%
1%
20%
19%
13%
4%
24%
3%
5%
16%
30%
20%
27%
2%
4%
18%
40%
6%
12%
82%
87%
19%
13%
16%
39%
17%
33%
39%
36%
27%
18%
15%
32%
3%
1%
1%
2%
35%
19%
34%
29%
86%
5%
60%
19%
14%
4%
22%
19%
33%
195%
139%
31%
64%
200%
84%
95%
97%
95%
Total ............................ 229,764
232,059
1% 2,221,519
2,513,240
*Estimate
Source: AEB Automobile Manufacturers Committee
JANUARY 2015
November 2014 Top 25 Sellers
Nov.
2014
12%
Ranking based on new car and LCV sales in Russia

1
Kia Rio
10,834
Lada Granta
10,520
Hyundai Solaris
10,134
Renault Logan
7,152
Renault Duster
7,009
Lada Largus
6,311
Toyota RAV4
4,769
Lada Kalina
4,719
Chevrolet Niva
4,336
10 VW Polo
4,098
11 Datsun on-Do
4,011
12 Lada Priora
3,971
13 Lada 4x4
3,873
14 Mitsubishi Outlander
3,731
15 Nissan X-Trail
3,579
16 Nissan Almera
3,461
17 Renault Sandero
3,384
18 Kia Sportage
3,345
19 Hyundai ix35
3,335
20 Nissan Qashqai
3,123
21 Skoda Octavia
2,885
22 VW Tiguan
2,854
23 Skoda Rapid
2,777
24 VW Jetta
2,543
25 Kia Ceed
2,542
11 months 2014 Top 25 Sellers

Ranking based on new car and LCV sales in Russia
1
Lada Granta
139,405
Hyundai Solaris
105,142
Kia Rio
84,350
Renault Duster
69,576
Lada Largus
60,401
Lada Kalina
59,403
Renault Logan
54,073
VW Polo
52,523
Lada Priora
42,614
10 Nissan Almera
42,220
11 Lada 4x4
38,415
12 Chevrolet Niva
36,952
13 Toyota RAV4
34,114
14 Renault Sandero
33,269
15 Skoda Octavia
33,051
16 Hyundai ix35
31,363
17 Toyota Camry
29,941
18 Nissan Qashqai
27,323
19 Kia Sportage
27,246
20 Chevrolet Cruze
27,241
21 Kia Ceed
27,206
22 Toyota Corolla
25,612
23 Mitsubishi Outlander
24,588
24 Ford Focus
24,104
25 Nissan X-Trail
22,251
39
DATA
U.S. SALES BY MODEL, NOVEMBER & YTD

ASTON MARTIN (I)* ......................
1/2 series (I)..................................
3/4 series (I)..................................
5 series (I) .....................................
6 series (I) .....................................
7 series (I) .....................................
i3 (I)...............................................
i8 (I)...............................................
Z4 (I) .............................................
X1 (I) .............................................
X3..................................................
X4..................................................
X5..................................................
X6..................................................
BMW brand (D) ............................
BMW brand (I) ..............................
Total BMW brand.........................
Cooper S (I)..................................
Countryman (I)............................
Total Mini ......................................
Rolls-Royce (I)*..............................
BMW Group (D)............................
BMW Group (I)..............................
BMW GROUP .................................
Maybach (I)* .................................
B class (I).......................................
C class (I).......................................
CL (I) .............................................
CLA (I)...........................................
CLK (I) ...........................................
CLS (I)............................................
E class (I).......................................
S class (I) .......................................
SL (I) ..............................................
SLK (I) ...........................................
SLS (I) ............................................
G class (I) ......................................
GL..................................................
GLA (I) ..........................................
GLK (I) ..........................................
M class..........................................
R class ...........................................
Sprinter ........................................
Mercedes-Benz (D) .......................
Mercedes-Benz (I).........................
Total Mercedes-Benz ...................
ForTwo (I) ....................................
Total Smart USA (I) ......................
Daimler (D) ....................................
Daimler (I) ......................................
DAIMLER .........................................
200 ................................................
300 ................................................
Town & Country .........................
Total Chrysler brand ....................
Avenger .......................................
Caliber ..........................................
Challenger ...................................
Charger ........................................
Dart ..............................................
Viper.............................................
Grand Caravan............................
Durango ......................................
Journey ........................................
Total Dodge ..................................
Cargo van ....................................
ProMaster ....................................
Ram ..............................................
Total Ram ......................................
Total Dodge/Ram .........................
500 ................................................
500L (I) .........................................
Total Fiat ........................................
Cherokee .....................................
Compass.......................................
Grand Cherokee .........................
Liberty ..........................................
Patriot ..........................................
Wrangler .....................................
Total Jeep ......................................
Chrysler Group (D) .......................
Chrysler Group (I) .........................
CHRYSLER GROUP........................
40
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
102
646
14,702
3,105
648
704
816
126
168
2,416
2,221
489
4,557
421
7,688
23,331
31,019
3,464
1,545
5,009
75
7,688
28,415
36,103
193
9,259
11
3,898
224
4,737
2,863
386
317
3
294
3,065
1,812
2,326
5,190
2,532
10,787
26,323
37,110
815
815
10,787
27,138
37,925
14,317
4,871
8,055
27,243
540
4,157
6,569
9,012
45
8,842
5,413
7,530
42,108
1,709
3,290
35,865
40,864
82,972
1,984
1,127
3,111
16,945
4,099
15,307
7,546
13,592
57,489
169,688
1,127
170,815
100
699
13,148
5,060
729
617
162
2,364
4,032
4,445
496
8,973
22,779
31,752
3,140
1,435
4,575
72
8,973
27,426
36,399
2
7,878
36
3,623
754
8,614
1,907
351
351
41
223
2,926
3,344
4,328
2,010
9,264
27,124
36,388
959
959
9,264
28,083
37,347
5,621
4,115
11,288
21,024
4,887
2,757
6,985
6,486
41
9,614
5,581
5,155
41,506
792
828
29,635
31,255
72,761
2,138
937
3,075
10,169
3,547
14,798
5,148
11,753
45,415
141,338
937
142,275
1,122
6,621
122,768
47,187
8,023
8,648
5,079
397
1,983
20,217
31,029
1,889
40,933
3,438
77,289
220,923
298,212
28,793
20,704
49,497
825
77,289
271,245
348,534
450
66,841
207
24,701
3
6,406
61,281
22,444
4,491
4,353
226
2,715
23,203
4,810
33,143
41,101
7
22,457
86,768
232,071
318,839
9,480
9,480
86,768
241,551
328,319
101,134
49,390
127,331
277,855
51,250
46,673
85,677
76,977
671
122,899
58,279
85,151
527,577
9,941
15,003
395,567
420,511
948,088
31,406
10,931
42,337
160,793
56,318
166,610
84,028
161,325
629,074
1,886,423
10,931
1,897,354
1,100
6,181
102,784
48,761
8,684
9,813
2,289
23,771
26,916
37,865
4,827
69,608
202,283
271,891
40,640
19,270
59,910
782
69,608
262,975
332,583
6
18
81,022
431
10,828
7,322
61,076
11,446
6,442
4,364
407
2,295
27,673
29,324
36,841
30
18,988
83,532
214,975
298,507
8,409
8,409
83,532
223,390
306,922
116,828
52,843
112,551
282,222
88,892
45
48,590
88,191
77,939
536
112,793
55,351
76,317
548,654
8,149
1,398
322,268
331,815
880,469
33,510
5,981
39,491
10,748
49,459
157,758
6,101
69,639
143,474
437,179
1,633,380
5,981
1,639,361
Alfa Romeo (I)...............................

Ferrari (I)* ......................................
Maserati (I) ....................................
FIAT GROUP ..................................
Fiat Chrysler (D) .............................
Fiat Chrysler (I) ...............................
FIAT CHRYSLER .............................
C-Max ...........................................
Fiesta ............................................
Focus.............................................
Fusion ...........................................
Mustang ......................................
Taurus ..........................................
E-series/Club Wagon ..................
E-series van ..................................
Edge .............................................
Escape ..........................................
Expedition ...................................
Explorer........................................
F series..........................................
Flex ...............................................
Transit ..........................................
Transit Connect (I) ......................
Ford brand (D) ..............................
Ford brand (I) ................................
Total Ford brand...........................
MKS ..............................................
MKZ ..............................................
MKC..............................................
MKT ..............................................
MKX .............................................
Navigator.....................................
Total Lincoln..................................
Ford Motor Co. (D) .......................
Ford Motor Co. (I).........................
FORD MOTOR CO..........................
LaCrosse .......................................
Lucerne ........................................
Regal ............................................
Verano .........................................
Enclave .........................................
Encore (I)......................................
Buick (D).........................................
Buick (I) ..........................................
Total Buick .....................................
ATS ...............................................
CTS ................................................
DTS ...............................................
ELR ................................................
STS ................................................
XTS................................................
Escalade .......................................
Escalade ESV................................
Escalade EXT ...............................
SRX ...............................................
Total Cadillac.................................
Aveo (I).........................................
Camaro ........................................
Caprice (I).....................................
Corvette .......................................
Cruze ............................................
HHR ..............................................
Impala ..........................................
Malibu..........................................
Sonic .............................................
Spark (I)........................................
SS (I) ..............................................
Volt ...............................................
Avalanche ....................................
Captiva Sport ..............................
City Express..................................
Colorado ......................................
Equinox ........................................
Express van ..................................
Silverado ......................................
Suburban .....................................
Tahoe ...........................................
Traverse........................................
Chevrolet (D) .................................
Chevrolet (I)...................................
Total Chevrolet .............................
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
24
175
1,203
1,402
169,688
2,529
172,217
1,940
3,436
14,862
20,263
8,728
3,412
79
4,072
7,648
25,528
3,982
16,382
59,049
1,803
4,851
2,186
176,035
2,186
178,221
449
2,096
2,152
381
1,602
1,433
8,113
184,148
2,186
186,334
5,083
1,889
3,335
4,259
4,577
14,566
4,577
19,143
2,282
2,446
155
1,697
2,106
1,128
3
3,331
13,148
4,385
288
2,378
22,857
9,423
11,997
4,852
2,861
105
1,336
2
78
24
2,366
18,536
4,478
42,799
5,045
8,027
7,836
146,419
3,254
149,673
171
887
1,058
141,338
1,995
143,333
2,398
4,642
15,239
22,839
5,376
4,901
2,063
8,082
8,761
20,988
3,492
14,268
65,501
2,125
2,303
180,675
2,303
182,978
734
2,854
431
1,946
762
6,727
187,402
2,303
189,705
2,980
2,018
2,724
4,687
2,663
12,409
2,663
15,072
3,443
2,643
3,417
1,100
651
95
4,823
16,172
5,068
248
2,527
18,200
13,418
14,405
4,712
1,741
178
1,920
255
4,476
6
18,397
5,779
34,386
5,212
7,272
6,889
142,922
2,167
145,089
24
1,925
11,531
13,480
1,886,423
24,411
1,910,834
25,633
59,468
204,751
283,694
73,124
58,881
14,223
83,784
100,924
280,609
40,393
191,530
679,496
22,036
10,418
38,198
2,128,964
38,198
2,167,162
7,233
31,373
10,767
4,444
22,326
8,641
84,784
2,213,748
38,198
2,251,946
46,434
20,749
40,726
54,907
45,790
162,816
45,790
208,606
27,425
28,463
1,192
22,059
17,201
9,528
53
48,679
154,600
79,669
3,439
31,287
255,260
127,192
171,702
88,062
36,152
2,386
17,315
90
35,353
24
3,966
220,944
73,741
471,918
48,248
86,467
95,289
1,806,527
41,977
1,848,504
1,881
3,715
5,596
1,633,380
11,577
1,644,957
33,182
66,597
219,001
270,872
71,459
74,549
20,653
92,243
117,031
271,531
34,025
175,490
688,810
23,575
35,916
2,159,018
35,916
2,194,934
9,719
29,538
5,416
21,366
7,671
73,710
2,232,728
35,916
2,268,644
45,675
9
16,938
42,598
55,715
29,195
160,935
29,195
190,130
34,432
29,126
19
7
29,889
11,122
7,175
1,906
50,702
164,378
2
75,552
3,487
14,286
230,062
3
146,164
185,101
81,211
32,418
179
20,702
16,399
44,966
3,410
220,980
71,928
437,821
45,440
74,856
88,665
1,757,546
36,086
1,793,632
*Estimate
Fiat completed the merger with Chrysler Group under holding group Fiat Chrysler
Automobiles on Oct. 12, 2014; Fiat Group and Chrysler Group sales totals for 2013
and 2014 are combined under Fiat Chrysler Automobiles.
JANUARY 2015
DATA

Acadia ..........................................
Canyon .........................................
Savana van ..................................
Sierra ............................................
Terrain..........................................
Yukon...........................................
Yukon XL .....................................
Total GMC .....................................
GM (D)............................................
GM (I) .............................................
GM ...................................................
ILX.................................................
RL/RLX (I)......................................
TL ..................................................
TLX................................................
TSX (I) ...........................................
MDX .............................................
RDX...............................................
ZDX...............................................
Acura (D)........................................
Acura (I)..........................................
Total Acura ....................................
Accord (D)...................................
Accord (I) ....................................
Total Accord ................................
Civic (D) .......................................
Civic (I).........................................
Total Civic ....................................
Crosstour......................................
CR-Z (I)..........................................
FCX (I) ...........................................
Fit (D) ..........................................
Fit (I) ............................................
Total Fit........................................
Insight (I)......................................
S2000 (I) .......................................
CR-V..............................................
Element........................................
Odyssey ........................................
Pilot ..............................................
Ridgeline......................................
Honda brand (D) ..........................
Honda brand (I) ............................
Total Honda brand.......................
American Honda (D) ....................
American Honda (I) ......................
AMERICAN HONDA MOTOR CO.
Accent (I)......................................
Azera (I) .......................................
Elantra..........................................
Equus (I) .......................................
Genesis (I) ....................................
Sonata ..........................................
Veloster (I) ...................................
Santa Fe .......................................
Tucson (I) .....................................
Veracruz (I) ..................................
Hyundai brand (D) .......................
Hyundai brand (I) .........................
Total Hyundai brand....................
Cadenza (I) ..................................
Forte (I) ........................................
K900 (I).........................................
Optima .........................................
Rio (I) ............................................
Soul (I) ..........................................
Sedona (I).....................................
Sorento ........................................
Sportage (I)..................................
Kia (D) ............................................
Kia (I) ..............................................
Total Kia.........................................
Hyundai-Kia (D) ............................
Hyundai-Kia (I) ..............................
HYUNDAI-KIA ................................
F-Type...........................................
XF (I) .............................................
XJ (I)..............................................
XK (I).............................................
Total Jaguar (I) ..............................
JANUARY 2015
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
6,408
854
716
22,544
7,737
3,179
2,416
43,854
217,987
7,831
225,818
1,652
225
78
4,233
20
5,210
3,436
3
14,612
245
14,857
25,232
43
25,275
23,058
2
23,060
955
188
6,398
23
6,421
278
32,378
8,639
9,228
535
106,423
534
106,957
121,035
779
121,814
3,499
272
14,002
228
2,431
18,515
1,296
9,787
3,642
42,304
11,368
53,672
482
5,047
69
12,707
2,088
9,146
3,538
8,598
3,261
21,305
23,631
44,936
63,609
34,999
98,608
377
500
281
95
1,253
7,566
4
1,532
14,362
6,821
2,777
2,665
35,727
207,230
4,830
212,060
1,582
676
1,466
1,071
6,091
3,663
10
12,812
1,747
14,559
27,025
68
27,093
26,242
49
26,291
1,314
295
4,140
4,140
402
23,509
9,401
8,150
1,353
96,994
4,954
101,948
109,806
6,701
116,507
4,641
512
16,751
359
1,989
16,595
2,216
9,657
3,285
43,003
13,002
56,005
913
4,423
10,871
2,474
12,870
522
8,645
4,693
19,516
25,895
45,411
62,519
38,897
101,416
222
656
465
103
1,446
76,649
1,537
24,916
188,397
93,984
36,840
26,492
448,815
2,572,758
87,767
2,660,525
16,124
3,180
10,540
15,293
6,270
58,842
39,709
76
140,584
9,450
150,034
356,399
386
356,785
300,607
37
300,644
10,939
3,338
1
32,870
20,020
52,890
3,654
302,650
112,370
97,378
12,908
1,226,121
27,436
1,253,557
1,366,705
36,886
1,403,591
54,743
6,535
203,163
3,072
27,069
199,012
25,913
97,511
44,192
1
499,686
161,525
661,211
8,719
64,030
1,237
147,193
34,009
135,410
11,570
92,832
39,647
240,025
294,622
534,647
739,711
456,147
1,195,858
3,664
5,108
3,954
1,364
14,090
81,870
927
14,117
166,535
91,527
24,705
28,100
407,781
2,490,640
65,281
2,555,921
18,857
4,456
22,523
16,465
46,502
40,535
347
128,764
20,921
149,685
333,703
654
334,357
305,818
1,362
307,180
15,487
4,166
6
48,896
48,896
4,384
2
275,145
2
116,880
117,707
16,160
1,180,825
59,547
1,240,372
1,309,589
80,468
1,390,057
53,358
10,129
226,220
3,226
29,050
189,169
27,664
80,595
38,192
175
495,984
161,794
657,778
7,782
61,844
146,419
38,586
111,734
6,578
98,167
30,438
244,586
256,962
501,548
740,570
418,756
1,159,326
2,065
7,117
4,985
1,241
15,408
LR2 (I) ...........................................

LR4 (I) ...........................................
Range Rover (I) ...........................
Range Rover Evoque (I) .............
Range Rover Sport (I).................
Total Land Rover (I)......................
JAGUAR LAND ROVER N.A. .........
LOTUS (I)* .......................................
Mazda2 (I) ...................................
Mazda3 (D) ................................
Mazda3 (I) ..................................
Total Mazda3..............................
Mazda6 (D) ................................
Mazda6 (I) ..................................
Total Mazda6..............................
MX-5 Miata (I).............................
RX-8 (I) .........................................
CX-5 (I) .........................................
CX-9 (I) .........................................
Mazda5 (I) ...................................
Tribute .........................................
Mazda (D) ......................................
Mazda (I)........................................
MAZDA ...........................................
Eclipse...........................................
Eclipse Spyder .............................
Galant ..........................................
i-MiEV (I) ......................................
Lancer (I) ......................................
Mirage (I) .....................................
Endeavor .....................................
Outlander (I) ...............................
Outlander Sport (D) ..................
Outlander Sport (I)....................
Total Outlander Sport ...............
Mitsubishi (D)................................
Mitsubishi (I) .................................
MITSUBISHI.....................................
G37/Q60 (I) ..................................
M/Q70 (I)......................................
Q50 (I) ..........................................
EX/QX50 (I) ..................................
FX/QX70 (I) ..................................
JX/QX60 .......................................
QX56/QX80 (I) .............................
Infiniti (D).......................................
Infiniti (I) ........................................
Total Infiniti...................................
370Z (I) .........................................
Altima ..........................................
Cube (I).........................................
GT-R (I) .........................................
Juke (I)..........................................
Leaf (D) .......................................
Leaf (I) .........................................
Total Leaf ....................................
Maxima ........................................
Sentra ...........................................
Versa.............................................
Armada ........................................
Frontier ........................................
Murano (I) ...................................
NV .................................................
NV200...........................................
Pathfinder ...................................
Quest (I) .......................................
Rogue (D) ...................................
Rogue (I) .....................................
Total Rogue.................................
Titan .............................................
Xterra ...........................................
Nissan brand (D)...........................
Nissan brand (I).............................
Total Nissan brand .......................
Nissan N.A. (D) ..............................
Nissan N.A. (I)................................
NISSAN N.A. ...................................
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
121
313
1,021
1,037
1,152
3,644
4,897
15
302
7,761
7,761
3,891
3,891
224
7,220
1,437
407
21,242
21,242
18
1,490
1,333
1,014
2,679
2,679
2,679
3,855
6,534
1,768
559
4,216
195
414
2,927
1,319
2,927
8,471
11,398
351
22,834
183
122
2,008
2,685
2
2,687
3,284
13,530
9,283
1,224
6,332
3,840
1,141
1,131
6,231
483
10,542
4,525
15,067
972
1,087
80,276
11,514
91,790
83,203
19,985
103,188
304
493
1,292
1,091
1,421
4,601
6,047
14
724
7,756
7,756
3,641
3,641
337
6,323
1,306
667
20,754
20,754
41
12
1,508
1,052
1,399
2,059
2,059
2,100
3,971
6,071
1,811
364
5,891
281
547
3,015
1,243
3,015
10,137
13,152
444
24,604
310
95
3,446
1,999
4
2,003
7,208
11,664
8,327
1,260
6,003
5,720
990
621
6,801
768
907
9,580
10,487
1,180
1,445
73,009
20,367
93,376
76,024
30,504
106,528
3,545
3,943
11,348
11,014
15,861
45,711
59,801
157
13,456
2
95,264
95,266
5
48,896
48,901
4,367
1
91,401
16,747
10,854
7
280,986
280,993
122
184
14,948
15,573
11,972
28,299
28,299
28,421
42,677
71,098
21,488
4,378
33,044
2,503
4,765
27,825
11,320
27,825
77,498
105,323
6,753
303,313
3,599
1,280
36,029
27,078
20
27,098
47,221
167,875
130,652
11,232
68,263
42,934
13,336
11,853
72,322
9,148
97,757
86,563
184,320
11,658
15,368
977,928
186,326
1,164,254
1,005,753
263,824
1,269,577
2,930
6,545
10,881
10,219
13,671
44,246
59,654
146
10,529
97,044
97,044
1
39,271
39,272
5,504
1
72,823
23,089
12,717
3
4
260,978
260,982
40
69
1,426
1,018
18,089
1,547
24
10,998
22,326
267
22,593
23,885
31,919
55,804
38,140
4,916
13,248
1,869
5,794
27,858
11,398
27,858
75,365
103,223
6,092
295,907
5,029
1,158
35,081
18,691
1,390
20,081
47,387
118,344
108,488
12,920
57,426
40,000
11,077
3,826
81,957
12,006
907
147,168
148,075
14,407
16,178
787,515
247,924
1,035,439
815,373
323,289
1,138,662
*Estimate
Note: Vehicles are domestic unless noted; (D) = produced in North America; (I) = imported to U.S.
41
DATA

BRZ (I) ...........................................
Impreza (I) ...................................
Legacy ..........................................
Outback .......................................
Forester (I) ...................................
Tribeca .........................................
XV Crosstrek (I) ...........................
Subaru (D) .....................................
Subaru (I) .......................................
SUBARU ..........................................
Kizashi (I) .....................................
SX4 (I) ...........................................
Equator ........................................
Grand Vitara (I)...........................
Suzuki (D) ......................................
Suzuki (I) ........................................
SUZUKI ............................................
TESLA* ............................................
CT (I) .............................................
ES (I)..............................................
GS (I) .............................................
HS (I) .............................................
IS (I)...............................................
LFA (I) ...........................................
LS (I) ..............................................
RC (I) .............................................
GX (I) ............................................
LX (I) .............................................
NX (I) ............................................
RX (D) ..........................................
RX (I)............................................
Total RX .......................................
Lexus (D) ........................................
Lexus (I)..........................................
Total Lexus ....................................
FR-S (I) ..........................................
iQ (I)..............................................
tC (I) ..............................................
xB (I) .............................................
xD (I) .............................................
Total Scion (I) ................................
Avalon..........................................
Camry (D) ...................................
Camry (I) .....................................
Total Camry .................................
Corolla/Matrix (D)......................
Corolla (I) ....................................
Total Corolla/Matrix ...................
Prius (I) .........................................
Venza ...........................................
Yaris (I) .........................................
4Runner (I)...................................
FJ Cruiser (I) .................................
Highlander (D) ...........................
Highlander (I).............................
Total Highlander ........................
Land Cruiser (I)............................
RAV4 (D) .....................................
RAV4 (I).......................................
Total RAV4 ..................................
Sequoia ........................................
Sienna ..........................................
Tacoma ........................................
Tundra..........................................
Toyota brand (D) ..........................
Toyota brand (I)............................
Total Toyota brand ......................
Toyota Motor Sales (D) ...............
Toyota Motor Sales (I) .................
TOYOTA MOTOR SALES ..............
A3 (I).............................................
A4/S4 (I)........................................
A5/S5 (I)........................................
A6/S6 (I)........................................
A7/S7 (I)........................................
A8/S8 (I)........................................
R8 (I) .............................................
TT (I) .............................................
allroad (I) .....................................
Q3 (I).............................................
Q5 (I).............................................
Q7 (I).............................................
Total Audi (I) .................................
42
Nov.
2014
Nov.
2013
11 mos.
2014
11 mos.
2013
408
5,296
5,733
14,128
13,879
30
5,799
19,891
25,382
45,273
2,200
1,322
5,884
1,836
4,610
1
857
880
2,043
425
22
8,837
755
9,592
8,837
18,635
27,472
935
82
1,124
1,414
352
3,907
5,378
28,842
4
28,846
25,608
1
25,609
13,957
2,231
634
7,180
714
13,017
459
13,476
320
16,096
5,012
21,108
970
8,946
13,018
9,580
123,686
28,281
151,967
132,523
50,823
183,346
2,511
2,699
1,062
2,061
588
582
51
16
405
735
4,184
1,746
16,640
756
5,274
2,911
8,852
13,410
107
5,311
11,870
24,751
36,621
1,300
1,002
6,295
1,590
3,973
2
1,039
1,703
514
6,562
2,931
9,493
6,562
19,049
25,611
1,298
234
1,446
1,323
667
4,968
5,835
30,376
10
30,386
22,319
115
22,434
16,129
2,239
712
4,681
1,150
11,191
353
11,544
276
14,343
5,104
19,447
1,201
8,820
12,601
10,010
118,935
28,530
147,465
125,497
52,547
178,044
3,169
1,305
2,112
816
503
78
155
392
3,582
1,524
13,636
7,088
74,864
46,813
124,018
144,790
723
65,474
171,554
292,216
463,770
24,200
16,065
64,726
19,453
45,419
16
7,539
880
19,978
3,547
22
76,736
17,129
93,865
76,736
194,774
271,510
13,228
1,953
16,819
15,103
7,089
54,192
60,682
396,848
140
396,988
309,306
67
309,373
192,958
27,572
11,669
68,762
14,316
127,465
3,643
131,108
2,793
164,513
80,188
244,701
10,545
112,814
140,757
107,974
1,458,476
374,536
1,833,012
1,535,212
623,502
2,158,714
19,560
30,796
15,328
20,996
7,609
5,172
671
1,146
4,284
2,753
37,869
16,589
162,773
7,882
70,196
39,352
107,047
110,363
1,455
48,216
147,854
236,657
384,511
1,602
2,859
448
1,037
448
5,498
5,946
19,310
13,284
64,368
17,138
5
29,603
22
9,663
10,306
3,950
72,413
18,338
90,751
72,413
166,677
239,090
17,298
3,845
17,951
16,561
8,343
63,998
64,778
378,315
205
378,520
270,667
8,951
279,618
218,508
33,698
20,741
46,525
11,826
110,100
5,128
115,228
2,756
131,630
65,649
197,279
12,429
111,737
146,724
101,744
1,361,822
380,289
1,742,111
1,434,235
610,964
2,045,199
857
33,201
17,280
19,742
7,539
5,582
743
1,894
4,950
35,561
13,699
141,048
Nov.
2014
Bentley (I) ......................................

Lamborghini (I)* ...........................
911 Carrera/Carrera 4 (I) ............
918 Spyder (I) ..............................
Boxster (I).....................................
Cayman (I) ...................................
Panamera (I)................................
Cayenne (I) ..................................
Macan (I)......................................
Total Porsche (I) ............................
Beetle ...........................................
CC (I) .............................................
Eos (I)............................................
Golf/Golf R/GTI (I) ......................
Total Golf/Golf R/GTI..................
Jetta..............................................
Passat............................................
Routan .........................................
Tiguan (I) .....................................
Touareg (I) ...................................
VW brand (D) ................................
VW brand (I)..................................
Total VW brand ............................
VW Group (D) ...............................
VW Group (I) .................................
VW GROUP .....................................
30 series (I)...................................
60 series (I)...................................
70 series (I)...................................
80 series (I)...................................
XC60 (I).........................................
XC90 (I).........................................
VOLVO CARS N.A. .........................
Total domestic light vehicle.....
Total import light vehicle.........
TOTAL U.S. LIGHT VEHICLE .......
Nov.
2013
11 mos.
2014
11 mos.
2013
323
323
2,591
2,522
59
58
649
632
925
1,368
9,657
9,614
20
57
337
252
3,731
4,308
319
328
3,219
3,106
492
472
5,420
4,921
1,619
1,546
15,271
17,128
987
6,377
4,699
3,966
43,732
39,077
1,665
2,842
26,912
40,315
622
1,048
9,372
14,763
186
238
3,207
3,956
3,993
2,243
29,269
29,079
3,993
2,243
29,269
29,079
15,633
12,417
145,295
148,400
6,966
8,876
88,392
100,398
258
1,103
1,825
2,082
2,235
23,005
27,538
578
570
6,356
7,415
24,264
24,393
261,702
290,938
7,461
6,334
71,209
82,751
31,725
30,727
332,911
373,689
24,264
24,393
261,702
290,938
29,182
24,317
280,954
266,030
53,446
48,710
542,656
556,968
27
66
1,344
1,331
1,426
23,224
21,434
407
603
5,401
7,476
155
173
1,674
1,749
1,643
1,500
17,197
18,185
87
504
3,884
6,157
3,623
4,233
51,446
56,345
1,039,702
967,716 11,970,251 11,292,094
262,983
277,473 3,052,890 2,950,943
1,302,685 1,245,189 15,023,141 14,243,037
*Estimate
Note: (D) = produced in North America; (I) = imported to U.S.
Source: Automotive News Data Center and company sources
Top Selling Light-Vehicles

November 2014
1. Ford F series
2. Chevrolet Silverado
3. Ram
4. Honda CR-V
5. Toyota Camry
6. Toyota Corolla/Matrix
7. Ford Escape
8. Honda Accord
9. Honda Civic
10. Chevrolet Cruze
59,049
42,799
35,865
32,378
28,846
25,609
25,528
25,275
23,060
22,857
11 months 2014
1. Ford F series
2. Chevrolet Silverado
3. Toyota Camry
4. Ram
5. Honda Accord
6. Toyota Corolla/Matrix
7. Nissan Altima
8. Honda CR-V
9. Honda Civic
10. Ford Fusion
679,496
471,918
396,988
395,567
356,785
309,373
303,313
302,650
300,644
283,694
Source: Automotive News Data Center and company sources
JANUARY 2015
DATA
Jared Rowe
FORD
JAGUAR
LAND ROVER
PORSCHE
Bernhard Maier
TRUECAR
DENSO
ARCELORMITTAL
Elon Musk
Wolf-Henning Scheider
Joe Hinrichs
Scott Painter
Raj Sundaram
Doug Patton
GOOGLE
BMW
Ian Robertson
TESLA
John Murphy
KELLEY BLUE BOOK
Phil Martens
Joe Eberhardt
Greg Ludkovsky
BOSCH
FIAT CHRYSLER
AUTOMOBILES
Sergio Marchionne
Steve Kiefer
BANK OF AMERICA
MERRILL LYNCH
Swamy Kotagiri
NOVELIS
Ola Kllenius
Luca de Meo
GM
MAGNA
Reid Bigland
DEALERTRACK
Mary Barra
DAIMLER
Michael Accavitti
AUDI
FCA NA
GM
HONDA
JANUARY 13-14 DETROIT
Chris Urmson
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Knowing where

its going before

LETTER FROM THE EDITOR

Jaguars big year

While Mini has been an image booster

Enjoy the issue!

Luca Ciferri, Editor

Kia Rio rocks Russia

ias Rio shook up the Russian market by

problems with suppliers temporarily slowed

Audi ......... ISSAN ...... 19,170

AUTOMOTIVE NEWS EUROPE

INSIDE THIS ISSUE

3 Letter from the Editor

6 The comeback cat

Why Jaguar expects a record 2015

9 Year of the Jaguar

Sales boss bullish about brands prospects

Porsche sales boss

How Porsche exec became plug-in true believer

VW Passat targets boat owners

Michelin CEO takes on the Chinese

INSIDE THE NOVEMBER & 11-MONTH NUMBERS

November sales fall 1%;

International number +1 313-446-0450

40 U.S. sales by model

Volume tops 15 million through 11 months

Nissan Qashqai, Peugeot 308 make solid gains

31 European sales by model

36 European production by brand

All contents Copyright 2015. No part of this

COVER DESIGN: Steve Massie

Jrg Peter Seitz

Maria Jos Santos

Jos Miguel Diego

16th January 2015

3th March 2015

21th April 2015

17th September 2015

2th/3th October 2015

Find out more at www.mercuriurval.com

AUTOMOTIVE NEWS EUROPE

The cat comes back

aguar is poised to have a record 2015

minum platform. Jaguar Land Rover has

40,000s in 2010. The X-Type was such

JLR declined to provide a sales forecast

The British marque, which turns 80 this

AUTOMOTIVE NEWS EUROPE

has had much more freedom to develop

Many of JLRs directors have worked for

When it comes to differences compared

The car is benchmarked mainly against

Sources: Company (2008-2013); IHS Automotive (2014-2020)

JLR also has confirmed that Land Rover

As JLRs cheapest model, the XE could end

Further XE variants, such as a wagon

The XE investment also includes a range

launch of the SUV concept in 2013 that

AUTOMOTIVE NEWS EUROPE

Rover. Forbes said the first model would

even during a global downturn, whereas

Thank you, Munich!