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(201) 788- 4372
 Transformational Marketing leader with unique combination of experience in
B-to-B medical device companies and consumer packaged goods firms.
Marketing “change agent” experienced in upgrading Marketing departments
by instilling passion and connecting with people.
 Ability to nurture cohesive teams and build cross-functional synergy;
experience in integrating Inside Sales and Customer Service teams into the
Marketing function.
 Strong sense of brand vision. Experience with product positioning, including
brand strategy, for new products and product line extensions. Led brand
development campaigns and divisional image initiatives.
 Robust track record of achievement across diverse company types, ranging
from classical, large company, CPG Marketing to medical device Marketing
within both an entrepreneurial organization and a large firm environment.
 Strong insights into leveraging group dynamics and integrating team
perspectives across functions.
 Extensive knowledge of Social, EMarketing, Marketing Automation and CRM
integration with focus on developing and leveraging customer segmentation.
 Global scope with worldwide Marketing experience including advertising, brand
initiatives, launch strategy and execution of product launch plans
o Strong insights in Key Opinion Leader dynamics and optimal role in
product development
 Deep research expertise in new product innovation, pricing and optimizing
Marketing spend.
Dentsply Intl, York, PA
Director of Marketing

2006 - Present

 Strategic Planning, Brand development, Advertising, Market Research, PR
Direction and digital traffic growth. Developed classical brand strategy,
departmental structure and systems from CPG background/training and
applied them to B-to-B Medical Devices.
o Outgrew category for 9 consecutive years
o Launched over 30 products in last 5 years

(201) 788-4372

 Dental Facial Esthetics Society.1999
 Group Product Mgr. Belgium MBA-Marketing/Int’l Lafayette College Easton. o Drove double-digit growth in each year o Doubled the overall business in five years.New Products Director-L&A   EDUCATION Boston University Graduate School of Business Boston. P&L responsibility on multiple key products including Polident ® denture products./Director  1992 . Jersey City. NJ VP. responsible for integrating Domestic business as well as multiple International markets spanning Europe. division’s flagship brand. GSK Consumer HealthCare.Fellow Licensing Executives Society. premium priced.. NJ Group Product Mgr. – Brand Management.  Changed the strategic positioning of the company’s product lines from a price driven approach to a . WW Marketing 1999 .2006
  As a key member of Senior Management with global scope. and Latin America to be consistent with the worldwide Marketing strategy.Member (201) 788-4372 smcmaster-2@sbcglobal. Lakewood. MA and Brussels. Director. PA BA-Language The Gunnery School Washington. niche marketing philosophy.SS White Inc. Asia.