Alexandra V.

Ortiz

Home Address:
School Address:
541 Glen Valley Dr.
135 H Aly Apt. 301
267.443.3099 | Avo5083@psu.edu
Norristown PA, 19401
State College PA, 16801
____________________________________________________________________________________________________________
EDUCATION
The Pennsylvania State University-University Park, PA
Expected Graduation: May 2015
Smeal College of Business
GPA: 3.38
Bachelor of Science in Marketing, Supply Chain and Information Sciences and Technology Minor
__________________________________________________________________________ _________________________________
INTERNSHIP EXPERIENCE
Ross Stores-New York City, NY
Summer 2014
Assistant Buyer Intern-Junior Plus Tops/Bottoms
Built professional relationships with key vendors through consistent communication and contribution at market appointments
Forecasted weekly/monthly sales and inventory needs through analysis of various reports
Assisted in placing purchase orders for various products in order to supply approximately 1,200 stores nationwide
Researched competitors product mix and buying strategies in order to remain knowledgeable of current trends
Michael Kors-New York City, NY
Summer 2013
Retail Development Intern
Helped style models during seasonal visual merchandising guideline photo shoot for ready to wear products
Created monthly editorials and bulletins sent to retail development team
Assisted in planning and preparing a week long bi-annual training program for district employees
Distributed and maintained training materials for new and existing employees
_________________________________________________________________________________________________________
ACTIVITIES
Penn State Marketing Association-University Park, PA
Fall 2012-Fall 2014
Vice President of Finance
Fall 2014
Balanced yearly revenues averaging $40,000 and expenses averaging $30,000, recording estimates in Chapter Plan and
actuals in Annual Report
Allocated funds amongst administrative needs and 4 divisions, collaborating with each division to allot appropriate budgets
Cold Stone Project Manager, Consulting Division
Fall 2013- Spring 2014
Led team of 8 members to consult Cold Stone Creamery on their marketing strategy, resulting in 15% sales increase
Increased brand awareness through promotions and social media, leading to 56% increase in Facebook followers
Member, Retail Division
Fall 2012-Spring 2014
Worked with team to develop apparel and novelty products distributed to organization
Assisted in planning and executing organizations annual fashion show while working within budgets and time restraints
American Marketing Association Hershey Take Five Case Competition-University Park, PA
Fall 2013
Participant
Collaborated in team of 9 members to create integrated marketing communications plan for Hersheys Take Five candy bar
Developed and conducted surveys, interviews and focus groups to obtain valuable research to analyze and incorporate in plan
Smeal Sales Case Competition-University Park, PA
Spring 2013
Participant
Attended 6 week sales class in order to learn buyer processes, probing skills and other tools integral to selling success
Prepared sales proposal using visual aids and numerical data to sell fictional product to participating companies
IFC/Panhellenic Dance Marathon-University Park, PA
Fall 2012-Spring 2013
Hospitality Committee Member
Volunteered in a year-long fundraising and awareness campaign to help families affected by pediatric cancer ultimately
leading to annual 46 hour dance marathon
Collaborated in team of 22 members to organize special events and fundraising projects
____________________________________________________________________________________________________________
WORK EXPERIENCE
Barefoot Shoe Store-State College, PA
September 2013-April 2015
Keyholder
Michael Kors Lifestyle Store-King of Prussia, PA
May 2012-January 2015
Stylist

Aerie by American Eagle-King of Prussia, PA

Sales Associate

January 2010-May 2012