CHARLES M.

SIMONET (973) 222-3486

cmsimonet1@hotmail.com
2434 Mountain View Drive, Escondido, California 92027

Senior Executive combining go-to-market strategy with operations and sales expertise
to spark growth for startups and established companies. Excels in market-entry and
development, as well as international supply chain and logistics.

Advanced startup to $12M revenues and 45%+ margin within 7 years.

Introduced $100M German manufacturer to US market after unsuccessful attempts by
corporate HQ.
Sourced products from 12 manufacturers throughout Europe and Asia, negotiating
payment and shipping terms.
Built 350-member distribution network and protected margins by linking payment rates
to profitability.
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Sales & Marketing Leadership—Defines compelling value proposition and structures

inside and direct sales organizations, maximizing revenue impacts through in-depth
training on product features, benefits, and relationship-building techniques.
- Directed 37 representatives including 7 regional managers, driving 22% annual sales
growth to reach $60M in 6 years.
- Networked with manufacturers, OEMs, and other end-users to pull business through
distribution channels; engaged engineering teams to earn specification while
positioning company as premium supplier in commoditized segment.

Competitive Advantage—Outpaces the market by ensuring exceptional performance

throughout the buying process, leveraging technology to realize efficiencies and enable
superior service across ordering, inventory, and distribution operations
- Implemented bar coding, order-entry, and inventory control solutions to manage
3,000+ SKUs; enabled
same-day pick-and-ship, cut inventory turnaround from 5 days to 2, and saved $500K in
5 years.
- Introduced online catalog to facilitate customer experience and strip $100K+/year in
customer service staffing.
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B.A. – Business Administration - WILLIAM PATERSON UNIVERSITY

Certified Private Pilot, AMA Certified, Certified Literacy Volunteer of America

---- Career Overview ----

General Manager - SAB NORTH AMERICA, LLC 2001 – 2008
Forged partnership with $100M German automation and robotic cable company, which
had been unsuccessful in penetrating US, achieving 28% YOY growth for five years.
Recruited, trained, and led 21 employees and established distribution network.
- Organized inside and regional sales force spanning North America and deployed
contact management system.
- Created distribution facility, expanding from 4,000 sq. ft. to 30,000 sq. ft. to
accommodate aggressive growth.
 - Trained European and Asian distributors in sales/process innovations to facilitate
global expansion for parent company.
- Negotiated with European brokers to consolidate freight shipments to enable shorter
lead times at less cost.

Director of Sales - LAPP GROUP USA 1994 – 2000

Headed 37-member team, setting targets and defining incentive programs for $60M
automation and robotic cable company.
- Built 600-reseller distribution network and developed agreements incorporating such
market-leading provisions as payment rates based on accounts receivable.
- Introduced key account program and recruited/selected personnel for each account;
channeled customers’ needs and request into product development process, launching
10+ new items per year.
- Instituted “preferred distributor” initiative to enhance relationships with top-
performing dealers.
- Shaped customer-centric structure, augmenting regional representatives with account
and product specialists.

Prior: Western Regional Sales Manager - LAPP GROUP USA (1991 – 1994) - Grew sales
from $300K to $1.5M.