PUERTO PRINCESA CITY

Vision:To be a Model in Sustainable Development

Guiding Principles:

Protect what is left of our resources

Rehabilitate what has been destroyed
Plan for intelligent utilization

Development Direction
MISSION

Intensify Tourism Promotions and Marketing campaign

both local and global

Develop high quality training programs for Tourism

Stakeholders and Frontliners
Empower the community through Community-Based
Sustainable Tourism projects, protect its natural and
cultural resources for future generation, and to uplift
the dignity and improve the quality of life

Establish a well-organized, scientific database on

tourism statistics
Maintain standards for all tourism businesses to ensure
compliance for better and quality service

The City in a Forest

Lies in the heart of the countrys
Introduction
Last Ecological
Frontierabout PPC
With73
photo
Forest cover:
%
Land Area: 253,982 hectares
66 Barangays (35 Urban; 31 Rural)
Population: 225,955 (2010)
Capital city of Palawan, the center of
trade and commerce, communication
and education

Philippines

Palawan
Puerto Princesa City

Major Attractions for Selling

TOURIST ATTRACTION

TYPE

Puerto Princesa Underground River

(PPUR-PPSRNP)
Introduction about PPC

1 Nature

With photo

ATTRACTION
CODE
101 Mountains
108 Unique Land
Formation
104 Rivers and
Landsacpe
107 Caves

Major Attractions for Selling

TOURIST ATTRACTION

Honda Bay

ATTRACTION
CODE

TYPE
1 Nature

Major Attractions for Selling

TOURIST ATTRACTION
Historical Sites
Recreation &Leisure

TYPE
2 History and Culture
4 Sports & Recreation

ECOTOURISM DEVELOPMENT
A form of sustainable tourism within a natural and
cultural heritage area where protection and
management of natural resources, environmental
education and ethics, culture and indigenous
knowledge and practices, community participation ,
as well as economic benefits are fostered and
pursued for the enrichment of host communities and
the satisfaction of visitors.

* CBST Ordinance As defined under RA 9593

Volume
700,000

654,033

600,000
27.00 %

500,000
23.36%

400,000

417,593

55.27%

300,000
200,000

268,942

Kidnapping
at Dos
Palmas

Asian
Financial
Crisis

221,736
176,347

100,000
78,959 71,327

7,707 14,249

38,107
25,514 33,343

95,033

120,674

106,103
78,455 79,203

134,824

98,218

50,475

YEAR
*

515,148

Source: Tourist Arrival Reports of Accommodation Establishments in Puerto Princesa City

147,806

DOMESTIC AND FOREIGN TOURIST ARRIVALS

1991 - 2012
700000
654,033

600000
515,148

**

500000

518,965

417,593

400000

426,351

Domestic 2012
79%
345,937

300000

268,942
221,736
241,916

200000
106,103
95,033
78,95971,327
* 78,45579,203

100000
33,343 38,107
19,659
7,707 14,24925,514
15,129
4,020

0
3,687

54,121
17,206

71,580
23,453

112,094

120,971

Foreign 2012
21%
135,068

***
88,797

130,390
71,656

89,160

86,667

59,495
35,21819,464

23,503

7,379

6,870

50,475

176,347
199,790
147,806
134,824
120,674
154,387
98,218

19,436

66,098
12,357

69,704
9,499

17,416

21,946

27,026

8,580

13,853

21,960

8,958

10

11

12

13

14

15

16

17

18

19

15,257
10,385

13,864

14,604

8
Year

DOMESTIC

FOREIGN

Total

20

21

22

Target Tourist Arrivals - 2015

@ 25% Average Increase annually

1400000

1,276,000

1200000
1000000
800000
600000

418,000

2015

2014

2013

2012

2011

200000

2010

400000

Target Tourist Arrivals

2015 to 2025

3000000

2500000

2,521,000
2,054,000

2000000

1500000

1,275,000

1000000
Volume
500000

Year
2015

2020

2025

ESTIMATED TOURISM RECEIPTS

(in Billion Pesos)
2008-2012

9.7 B
7.7
6.2
3.7
2.7
221,736

1992

2008

268,942

2009

417,593

2010

Tourist Arrivals

515,148

2011

653,125

2012

Total Tourism Receipts

TOURISM RECEIPTS 2012

FOREIGN
2012 Foreign Tourist Arrivals
Average Length of Stay (No. of Nights)
Average Expenditure per day (PhP)
Tourism Receipts (PhP)

DOMESTIC
2012 Domestic Tourist Arrivals
Average Length of Stay (No. of Nights)*
Average Expenditure per day (PhP)*
Tourism Receipts (PhP)

135,068
3.38
P3,427.00*
P 1,564,527,761.68

518,965
2.91
2,091.44**
P 3,158,467,904.44

FOREIGN AND DOMESTIC

FOREIGN
DOMESTIC
2012 TOTAL TOURISM RECEIPTS (PhP)
National Data for Expenditures
* Expenditure per day for foreign tourists = P3,427.00
** Expenditure per day for domestic tourists= P2,091.44

1,564,527,761.68
3,158,467,904.44
P 4,722,995,666.12

(Source: DOT-National Tourism Development Plan 2011-2016)

Note: Data for the Ave. Length of Stay of Domestic and Foreign Tourists in Puerto Princesa was
based from the
result of the PPC Visitor Survey

Unit: 1000

2011

Tourist
Arrival

Domestic
(%)

Foreign
(%)

500

654
(654,003)

Puerto Princesa City

350

TOURISM GROWTH

A 150

(79%)

(21%)

20-year Tourist Arrivals

1991-2010

H 300
O 250
U
200
S

(500,114)

2012

400

YEAR
DOMESTIC
FOREIGN
TOTAL

100

50
0
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010

YEAR

450

DAILY FLIGHTS FROM 2011 TO 2013

PAL

AIRPHIL

2011 = 13 Flights

CEBUPACIFIC

ZESTAIR

2012 = 20 Flights
7

SEAIR

AIR ASIA

2011 = 20 Flights
7

6
5

5
3

2
1
0

2011

**AIRPHIL AND PAL MERGED IN 2013

**AIR ASIA OPERATED ONLY IN 2012

1
0

2012

0
2013

2013 DAILY/WEEKLY FLIGHTS & SEAT CAPACITY

ROUTE

NO. OF
FLIGHTS
DAILY
(A)

SEAT
CAPACITY
DAILY
(B)

NO. OF
FLIGHTS
WEEKLY
(C)

SEAT
CAPACITY
WEEKLY
(D)

SEAT
CAPACITY
PER MONTH
(E)

MANILA

13

2,340

91

16,380

70,200

CEBU

720

28

5,040

21,600

DAVAO

180

180

5,400

BACOLOD

2X PER WEEK

180

360

1,440

ILOILO

3X PER WEEK

180

540

2,160

BUSUANGA 3X PER WEEK

144

540

2,160

3708

134

23,040

102,960

TOTAL FLIGHTS /
SEATS AVAILALE
MONTH

Tourist Arrivals

% of Total Seats Available per Month

January

61,092

59%

February

59,975

58%

March

67,142

65%

Top 20 Foreign Tourists/By Country of Residence

2011
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Name of Country

2012
No. of Arrivals

USA
CANADA
KOREA
GERMANY
CHINA
AUSTRALIA
FRANCE
JAPAN
UNITED KINGDOM
SWITZERLAND
INDIA
SWEDEN
SPAIN
NORWAY
SAUDI ARABIA
NETHERLANDS
TAIWAN
BELGIUM
SINGAPORE
MALAYSIA

13,059
6,846
4,875
4,415
4,234
3,774
3,585
3,424
2,202
1,261
1,260
1,140
1,106
1,071
1,060
1,037
1,023
975
896
868

North America

Asia

No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Name of Country
USA
KOREA
CANADA
GERMANY
FRANCE
AUSTRALIA
CHINA
UNITED KINGDOM
JAPAN
SWEDEN
RUSSIA
ITALY
BELGIUM
SWITZERLAND
SPAIN
NETHERLANDS
DENMARK
TAIWAN
AUSTRIA
MEXICO
Australasia

No. of Arrivals
20,524
8,883
8,825
8,650
7,148
7,098
6,616
5,178
3,652
2,570
2,566
2,519
2,440
2,335
2,212
1,957
1,804
1,663
1,485
1,435
Europe

DISTRIBUTION OF INTERNATIONAL TRAVELLERS

to Puerto Princesa City
By REGION, 2012
REGION
% Share
Europe

36%

America

27% Asia , 19%

Asia

19%

Australasia/Pacific

7.4%

Europe

America

Asia

Australasia/Pacific

.51%

Africa

Africa

Australasi
a/Pacific
, 7.40%

Africa
, 0.51%

America
, 27%

Europe
, 36%

Purpose of Visit
Business / Professional
Work
15%

VFR
3%

MICE
8%

Business / Professional Work

MICE
Others
Pleasure / Vacation
VFR

Pleasure / Vacation
68%
Others
6%

Nights of Stay
32.55%

28.33%
17.88%

8.26%
1

No. of Nights

6.75%

10

12

13

14

29

Place of Residence
DOMESTIC AND FOREIGN TOURISTS
DOMESTIC

DOMESTIC
Province
Outside of Province, 50.95%
Province, 15.32%

Foreign Country, 33.73%

Total
FOREIGN
33.73%

Total
DOMESTIC
66.27%

Sex and Age Group

60
40
20

No Answer

65-

55-65

45-54

35-44

25-34

20-24

15-19

-15

No Answer

65-

55-65

45-54

35-44

25-34

20-24

15-19

-15

2012 Annual Tourist Arrivals

Month

FOREIGN

DOMESTIC

TOTAL

JANUARY

15,167 (26%)

42,850 (74%)

58,017

FEBRUARY

17,347 (32%)

37,234 (68%)

54,581

MARCH

16,355 (25%)

48,547 (75%)

64,902

APRIL

18,792 (27%)

50,819 (77%)

69,611

MAY

10,456 (18%)

48,334 (82%)

58,790

45,246 (85%)

53,419

JUNE

JULY

8,173

(15%)

7,094 (17%)

35,859 (83%)

42,953

AUGUST

8,037

(18%)

37,132 (82%)

45,169

SEPTEMBER

5,869

(12%)

42,395 (88%)

48,264

OCTOBER

7,145

(13%)

45,391 (87%)

52,536

NOVEMBER

9,267

(18%)

42,296 (82%)

51,563

DECEMBER

11,366 (21%)

42,862 (79%)

54,228

TOTAL

135,068 (21%)

518,965 (79%)

654,033

COMPARATIVE TOURIST ARRIVALS

2009 -2013
MONTH

2009

2010

%
Increase

2011

%
Increase

2012

%
Increase

2013

%
Increase

January

17,177

30,382

77%

36,322

20 %

58,017

60%

61,092

5.03%

February

17,922

28,305

58%

40,138

42 %

54,581

36%

59,975

9.0%

March

19,655

36,029

83%

40,848

13 %

64,902

59%

69,759

7.48%

April

25,896

37,076

43%

45,458

23 %

69,611

53%

73,628

5.3%

May

24,980

35,824

43%

45,040

26 %

58,790

31%

76,788

23%

June

23,896

30,664

28%

34,074

11 %

53,419

57%

July

21,758

32,569

50%

36,384

12 %

42,953

18%

August

22,296

35,073

57%

40,301

15 %

45,169

12%

September

23,166

36,222

56%

41,959

15 %

48,264

15%

October

22,738

33,060

45%

47,773

44 %

52,536

10%

November

23,703

30,826

30%

43,104

40 %

51,563

20%

December

25,755

39,400

53%

48,743

24 %

54,228

11%

268,942

417,593

55%

500,144

23 %

654,033

27%

Total

341,242

ACCOMODATION
ESTABLISHMENTS (AEs)
and
NUMBER OF ROOMS
YEAR

No. of
AEs

No. of Rooms
% Increase

2011

99

1,864

2012

173

2,981
37%

2013

205

3,398
13%

1,424

214

4,822
29%

New Opening 2013,

Others
Total(by end of 2013)

Tourism Development Images and Directions

Tourist Circuit 1:
PPC Northwest (TC1Sabang
NW)
Waterfalls
Premier
5
Ecotourism
Mt.
Circuit
Bloomfield

Marufinas
Beach

Sabang
Beach
4

8 Tumalalod

Falls

Underground
1 River
2

Mangrove
Paddleboat Tour

Lions Cave

Mt.Cleopatra

Tagbanua
Tribal Center

Ulugan
Mangrove 16Bay

Tourism Circuit 5:
PPC Southwest (TC5SW)

Footwalk

City Wilderness

Tagkawayan
Beach

Beach
Destination
Circuit

Simpocan
Beach 5
Trail

Bagong
BayanBeach 7

Irawan
Canopy
Zipline

Buddhi
12
st
Temple
13

Crocodile
Farm
Iwahig 15
PP Farm

Mother Tree

14

9
Tagbanua
Tribe

18

1
2
Environmental
Estate
Pacific 3
Rim Park
6
Sta. Lucia
Montible
Hotspring
River

20

Beach

Fish
FarmingMangingisda
Beach
Luzviminda
5

Tourism Circuit 6:
PPC Southeast (TC6SE)
Eco-Theme Parks
& Agritourism
Circuit

Tourism Circuit 4:
PPC Northeast (TC4NE)
Culture, Adventur
e, Nature (CAN)
Circuit

Tourism Circuit 3:
PPC City Proper and Suburbs (TC3CPS)

7 Tagbarungis
Beach
Kamuning

Bancao-Bancao

Center

Tourism Circuit 2:
PPC Honda Bay (TC2HB)
Best of the Islands
Marine Circuit

City Coliseum

Baywalk
2

Langogan
17 River

San Manuel
San Pedro

San Miguel

17

10
Salakot
Falls

Balong
Pari
9

San Jose

City
10
Hall
9
8

16

Pandan Is.

Cowrie
Is.

19
8

Cave

15

15
7
12
Maoyon
Binduyan
Beach
River Cruise
Marangre
13 Concepcion
11
g
Beach
Babuyan
8 Tanabag
Cave
1
San Rafael
Beach
6
Maruyogon
Paraw Beach
Beach
Sailing

Tagburos

11

12

Irawan

Olanguan 18
Waterfalls

ng Batak
River
Batak
Batak
Tagnaya
Rafting
Riandakan Tanabag
Taraw9
5
Batak Visitor

Senorita
2
Is. 4
Arreceffi
San Carlos
Starfish Is.
Is.
Floating
3
Dos
9
5
5
Magarwak Restnt
Snake
10
Palmas
Biking
Pambato
Is. 1
6 Lu-li Is.
Trail
Sta.
Reef
11
Lourdes
Honda Bay
Sta. Lourdes
7
8
Hotspring

Firefly Watching

Napsan
Beach

Salvacion
Viewdeck
9 .

Nagtabon Park
2
Beach
3

12

15

Talaudyong
Beach
1

Batak
Manggapen

10

Isla Rita
14Buenavista
Viewdeck
13

Kayulo
Waterfalls

19

Kayasan
Jungle
Nature Trail
11
Ugong Rock
Trekki
14
10

Tourism
Development
& Planning
Considerations

Physical Development
Tourism Circuit Devt.
- CLUP/ CDP / AIP
- Set of Attractions
[Heterogeneity/Complementa
ry]
- Infrastructure, Facilities

- Accessibility
- Tourism
Appeal/Attractiveness

- Activities and Products

- Availability of Facilities
and Services
- Market Demand
Thematic Development
- Eco-tourism
- Historico-Cultural
- Agritourism
- Adventure Tourism, etc.

Sustainability

ORDINANCE NO. 478

AN ORDINANCE CREATING THE CITY TOURISM DEPARTMENT,
DEFINING ITS FUNCTIONS, PRESCRIBING THE PERSONNEL
COMPLEMENT, THEIR DUTIES AND RESPONSIBILITIES, AND
APPROPRIATING FUNDS THEREFOR AND FOR OTHER PURPOSES

ORDINANCE NO. 495

THE 2011 TOURISM CODE OF THE CITY OF PUERTO PRINCESA

ORDINANCE NO. 546- 2013

AN ORDINANCE ESTABLISHING THE GUIDELINES FOR COMMUNITY
BASED SUSTAINABLE TOURISM (CBST) DEVELOPMENT IN THE CITY
OF PUERTO PRINCESA

 Operationalizing the citys development vision

programs on environmental protection

and conservation

Presented by:
MS. REBECCA V. LABIT