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Vision can be defined as the desired or intended future state of an organization or enterprise in
terms of its fundamental objective and/or strategic direction. Vision is a long term view,
sometimes describing how the organization would like the world in which it operates to be.
Tescos vision reflects in their slogan Every Little Helps a lot. As a fast growing company it has
gone from simply selling groceries to providing anything from loans to mobile phones. By
setting out in all these new directions Tesco endeavours to be close to the customers.