2013 Brochure Domestic

carpets
A very British original
CONTENTS
Welcome to the Axminster
brochure. We hope youll
find a design in our
collection to grace your
home whatever your style,
but remember Britishness,
nostalgia and comfort are
always in style. Look ahead
with excitement and be
confident in your choices.
Introduction
The Axminster story
05
History
Patterns
ROYAL
COLLECTION
Classic styles with a twist
08-09
10-11
12-13
14
Royal Axminster
Royal Clovelly
Royal Dartmouth
Royal Seaton
A ver y B r it
OTHER
AXMINSTERS
Ethnic undertones with

warm and bold colours
15-16
17
18-19
19
20-21
Torbay
Tamar
Torbay
Exeter
Salcombe
i s h o r ig i n a l
MOORLAND
BERBERS
Berber textured carpets

22-31 Dartmoor
32-33 Exmoor
34-41 Princetown
CO-ORDINATES
P lains and patterns together

42-43 Moorland Co-ordinates
Plains
Underlay
45-47 Devonia Collection

48
Jacob
49-51 Moorland Heathers
60 Axfelt 65
Colours for all moods

to calm and excite
Textures
Tactile textures
53-58 Simply Natural

59
Rusticweave
Luxury underlay that keeps

your carpet looking good
Carpet Care
Advice to keep your carpet

looking amazing
61-63 Caring for your carpet
AXMINSTERS
FROM AXMINSTER
The best of British carpets have been made in the beautiful Devon
town of Axminster since way back in 1755. Each one is made using
wonderful wool from sheep grazing the rolling hills of Britain,
spun and dyed in the UK and woven right here in Devon. Its a
guarantee of quality and its the way we work, even to this day.
In fact, were proud to be a manufacturer
that takes British wool from the fields to
your floor, using the experience of
generations of craftspeople. Their
techniques have been handed down over
the years, making Axminsters unlike any
other carpets in the world. This traditional
approach is a guarantee of quality and is
why Axminster have invested in
harnessing the craft with an injection of
new technology.
Right from the beginning, Axminsters have
been highly sought after, warming the
floors of manor houses, fine hotels, and
private homes. Today its no different youll find our carpets in Royal palaces and
first-class carriages, not to mention homes
of all shapes and sizes, across Britain and
beyond. Each carpet comes with the
promise of unmatched quality, reliable
support and friendly service.
Axminster Carpets is proud to have joined

an elite group of companies to be awarded
the Royal Warrant, a mark of recognition
for the supply of goods and services to Her
Majesty, Queen Elizabeth ll.
Awarded to the Company in the Queens
Jubilee year and regarded as a symbol of
excellence and quality, the Royal Warrant
demonstrates our commitment to
manufacturing carpets of the highest
possible standard.
Were passionate about our craft, design
and very British roots. Our timeless
approach to pattern and colour, combined
with our unique heritage, has created a
distinctively different, beautiful homely
collection we have all fallen in love with,
we hope you do too.
Patterns
Pattern can be bold, pretty

and comforting. It is great
to use as an extra trick in
your decorating magic box.
We h Patt
er n
ROYAL
COLLECTION
MOORLAND
BERBERS
Classical Scroll
Versailles
Magnificat
Renaissance
Symphony
Oriental Silk
Chirvan Panel
Royal Turkey
Windsor Rose
Calico
Adam Floral
Cotswold
Seascape
Ferndown
Filigree
Persian Dynasty
Antique Splendour
Botanica
French Impressions
Broadstone
Venice
Picasso
Mondrian
Matisse
Moorland Crest
Moorland Gem
Natural Plain
OTHER
AXMINSTERS
Persian Lace
Turkish Splendour
Panel Persian
Chirvan
Karabagh
Egyptian
Turkey
Veronique
Cumuli
Sea Shells
Concerto
Piazza
Barleycorn
Folkweave
Striata
ttern
Whatever pa
think
you choose
ale in
about the sc
our room
relation to y
tterns
size, large pa
aces.
suit larger sp
Left (from left to right):

329/15132 Golden Globe Botanica (p 32)
180/14046 Snowdrop/Black Picasso (p 35)
140/11033 Buttermilk Persian Lace (p 15)
CO-ORDINATES
Plains and Patterns
09
08
ROYAL COLLECTION
Patterns
Simply beautiful, timeless, elegant

designs that will grace your living space.
467/81131 Soft Cream

Versailles
Royal Axminster
Pile Content
100% Pure New Wool

Versailles
752/81127 Casino Cream

ClassicalScroll
1086/81127 Porcelain
ClassicalScroll
1087/81127 Regency Green

ClassicalScroll
Widths
0.91m (3)
3.66m (12)
0.91m (3) (Runner)
Construction
Woven Axminster
Suitability
Extra Heavy Domestic

798/81014 Mid Doeskin
Magnificat
Left: 1087/81127 Regency Green ClassicalScroll
180/81068 Black
Renaissance
180/81080 Black
Renaissance Runner
The Royal Axminster Runner

co-ordinates with the
Renaissance design.
11
10
Patterns
ROYAL COLLECTION
A beautiful motif which is both striking and easy to live

with. A fusion of classical style and contemporary colouring.
047/88009 Antique Gold

Symphony
431/88009 Buttercream
Symphony

Symphony
1079/88009 Sandy Cove

Symphony

Symphony
752/88009 Casino Cream

Symphony
386/88009 Silver Green

Symphony
023/88009 Corinth Pink

Symphony
010/88009 Tapestry Red

Symphony
Royal Clovelly
Pile Content
353/88009 Tartan Green

Symphony
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Woven Axminster
Suitability
Right: 047/88009 Antique Gold Symphony
12
13
Patterns
ROYAL COLLECTION
ROYAL COLLECTION
Eastern promise, deep tones and warmth

inf luences this eclectic mix of designs.
Patterns
Make f lorals a key focal point for your interiors, be

inspired by our beautiful classic Windsor Rose design.

Oriental Silk
Royal Dartmouth
Pile Content

Oriental Silk
035/80273 Midnight Blue

Oriental Silk
205/80273 Rust
Oriental Silk
Royal Dartmouth
009/80273 Carmine
Oriental Silk
Pile Content
100% Pure New Wool
100% Pure New Wool
Widths
Widths
0.91m (3)
3.66m (12)
0.91m (3)
3.66m (12)
Construction
Woven Axminster
Suitability
Construction
106/80210 Red
Chirvan Panel
018/80217 Redcurrant
Royal Turkey

Windsor Rose
Woven Axminster
Suitability
14
15
Patterns
ROYAL COLLECTION
The Victorian styling in this collection oozes charm
and character with colours reminiscent of the era.
OTHER AXMINSTERS
Patterns
This persian design is delicate and subtle

and would work well with a neutral interior.
ON TREND
Botanicals,
e
with a vintag
appeal.
Royal Seaton
Torbay
121/87530 Light Mink
Calico
Pile Content
Pile Content
100% Pure New Wool
100% Pure New Wool
Widths
Widths
0.91m (3)
3.66m (12)
4.57m (15)
0.91m (3)
3.66m (12)
Construction
Construction
Woven Axminster
Suitability
152/87530 Shadow Green

Calico
121/87530 Light Mink

Calico
040/87501 Champagne
Adam Floral
140/11033 Buttermilk
Persian Lace
Woven Axminster
Suitability
Heavy Domestic
17
16
Patterns
OTHER AXMINSTERS
Inf luenced by ancient Persian motifs, these bold
designs take you back in time and across continents.
OTHER AXMINSTERS
Patterns
Inf luences from the east surround the Tamar designs, these bold
striking patterns add a touch of spice, warmth and intrigue.
106/11803 Kenya Red

Turkish Splendour
Torbay
Pile Content
Tamar
106/11803 Kenya Red
Turkish Splendour
354/11803 Dark Green

Turkish Splendour
380/11803 Oriental Gold

Turkish Splendour
013/04002 Rust
Karabagh
100% Pure New Wool
100% Pure New Wool
Widths
Widths
0.91m (3)
3.66m (12)
0.91m (3)
3.66m (12)
4.57m (15)
4.57m (15)
Construction
Construction
Woven Axminster
Suitability
Heavy Domestic
Pile Content
091/11397 Red
Panel Persian
142/11397 Green
Panel Persian
190/04009 Natural White

Chirvan
013/04002 Rust
Karabagh

Egyptian
018/04008 Red
Turkey
Woven Axminster
Suitability
18
19
Patterns
OTHER AXMINSTERS
OTHER AXMINSTERS
Patterns
An eclectic blend of colour and

designs, combine in this retro range.
An elegant f loral design in a timeless blend of colours.
113/11705 Fern Green

Cumuli (Torbay)
Exeter & Torbay

Pile Content
Torbay
113/11705 Fern Green
Cumuli (Torbay)
Pile Content
152/11705 Shadow Green

Cumuli (Torbay)
012/11705 Cardinal Red

Cumuli (Torbay)
012/03031 Red
Sea Shells (Exeter)
100% Pure New Wool
Widths
Construction
4.57m (15)
Woven Axminster
Construction
Suitability
Heavy Domestic
Widths
0.91m (3)
3.66m (12)
4.57m (15)
0.91m (3)
3.66m (12)
Woven Axminster
100% Pure New Wool

Veronique

Concerto (Exeter)

Concerto (Exeter)
023/03154 Corinth Pink

Concerto (Exeter)
010/03154 Tapestry Red

Concerto (Exeter)
Suitability
Torbay
Heavy Domestic
Exeter
20
21
Patterns
OTHER AXMINSTERS
OTHER AXMINSTERS
Modern design combined with traditional
craftsmanship, produces a contemporary living space.
This subtle colour palette works well in neutral interiors.
utrals
Try these ne
tive
as an alterna
to plains.

Piazza
Salcombe

Piazza
888/02522 Oregano
Piazza
105/02527 Ventura Striata
100% Pure New Wool
Widths
Widths
0.91m (3)
3.66m (12)
0.91m (3)
3.66m (12)
Construction
Construction
Suitability
Heavy Domestic
Salcombe
Pile Content
Pile Content
100% Pure New Wool
Woven Axminster
Patterns
048/02510 Harvest Gold

Barleycorn
040/02510 Champagne
Barleycorn
040/02512 Champagne
Folkweave
217/02527 Sandstone
Striata
798/02527 Pearl
Striata
105/02527 Ventura
Striata
Woven Axminster
Suitability
Heavy Domestic
23
22
Patterns
MOORLAND BERBERS
Flecked yarns combined with a subtle pattern
provide a neutral canvas for your interior.
148/07015 Autumn Glow

Cotswold
Dartmoor
Pile Content
262/07015 Fawn
Cotswold

Cotswold
146/07045 Fawn
Seascape
176/07045 Ling Green

Seascape
218/07015 Honeysuckle
Cotswold
187/07015 Eucalyptus
Cotswold
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Woven Axminster
Suitability
Heavy Domestic
Right: 148/07015 Autumn Glow Cotswold
24
25
MOORLAND BERBERS
Patterns
This delicate design is reminiscent of

spring blossom with an oriental twist.
262/07019 Fawn
Ferndown
Ferndown

Ferndown
190/07019 Stone
Ferndown
Ferndown
287/07019 Grey/Green
Ferndown
147/07019 Beechwood
Ferndown
Dartmoor
Pile Content
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Woven Axminster
Left: 148/07019 Autumn Glow
Ferndown
Suitability
Heavy Domestic
27
26
Patterns
MOORLAND BERBERS
Filigree is an elegant, subtle f loral pattern with oriental
inf luences, which gives this design a unique charm.
Dartmoor
Pile Content
Filigree
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Woven Axminster
Suitability
Heavy Domestic
289/07101 Winter Melody

Filigree
Filigree
148/07101 Autumn glow

Filigree
219/07101 Woodbridge
Filigree
Right: 289/07101 Winter Melody
Filigree
28
29
MOORLAND BERBERS
Patterns
Persian Dynasty is woven from 100% Pure New Wool in our best selling
Dartmoor quality, and co-ordinates with the Dartmoor Runners.
174/07099 Morning Mist

Persian Dynasty
Dartmoor
500/07099 Wentwood
Persian Dynasty

Persian Dynasty
Persian Dynasty
Pile Content
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
0.69m (27) (Runner)
Construction
Moorland Runner
Left: 174/07099 Morning Mist
Persian Dynasty
Moorland Runner
500/07098 Wentwood
Moorland Runner
Woven Axminster
Suitability
Heavy Domestic
30
31
Patterns
MOORLAND BERBERS
The unusual combination of f lecked Berber yarns, together with traditional

ancient Persian motifs, resulted in our unique Antique Splendour design.
Dartmoor
Pile Content

Antique Splendour
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Woven Axminster
Suitability
Heavy Domestic
Antique Splendour

Antique Splendour
176/07068 Ling
Antique Splendour
250/07068 Rustic Dawn

Antique Splendour
Right: 148/07068 Autumn Glow
Antique Splendour
32
33
Patterns
MOORLAND BERBERS
MOORLAND BERBERS
Botanica is a beautiful tonal f loral scroll and

brings an air of sophistication to your living space.
Patterns
Choose from fresh f loral motifs or abstract patterns

in subtle tones which compliment neutral interiors.
ON TREND
al
This botanic
design is
delicate and
neutral.
127/15020 Fawn/Peach
French Impressions
Exmoor
Pile Content
329/15132 Golden Globe

Botanica
127/15020 Fawn/Peach
French Impressions
Exmoor
232/15020 Erica
French Impressions
186/15020 Light Green

French Impressions
262/15013 Fawn
Broadstone
Widths
Widths
0.91m (3)
3.66m (12)
4.57m (15)
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Construction
Woven Axminster
Suitability
Heavy Domestic
Pile Content
100% Pure New Wool
100% Pure New Wool

Botanica
313/15132 Snowdrop
Botanica
500/15132 Wentwood
Botanica
Broadstone
Broadstone
176/15030 Ling Green

Venice
Venice
Woven Axminster
Suitability
Heavy Domestic
34
35
Patterns
MOORLAND BERBERS
The Berber yarns in this contemporary
design adds character to this simple motif.
180/14046 Snowdrop/Black
Picasso
277/14046 Snowdrop/Green
Picasso
313/14046 Snowdrop
Picasso

/Green Picasso

Picasso
Picasso

Picasso

Picasso
Princetown
Pile Content
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Woven Axminster
Suitability
Heavy Domestic
Right: 180/14046 Snowdrop/Black

Picasso
37
36
Patterns
MOORLAND BERBERS
The Mondrian and Matisse designs are a contemporary stripe
with a twist, on the ever popular moorland berber background.

Matisse
Princetown
Pile Content

Matisse
500/14043 Wentwood
Matisse
213/14043 Grouse
Matisse
500/14045 Wentwood
Mondrian
213/14045 Grouse
Mondrian
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Woven Axminster

Mondrian
Suitability
Heavy Domestic
Right: 500/14045 Wentwood Mondrian
38
39
MOORLAND BERBERS
Patterns
Moorland Crest and Gem are a subtle step towards introducing

your home to patterned carpet, with our popular berber background.
181/14012 Belstone
Crest

Crest
258/14012 Cornish Cream

Crest
500/14012 Wentwood
Crest

Crest
Crest
145/14012 Springwood
Crest

Crest
176/14012 Ling
Crest
176/14013 Ling
Gem
181/14013 Belstone
Gem

Gem

Gem
258/14013 Cornish Cream

Gem
500/14013 Wentwood
Gem

Gem
Gem
145/14013 Springwood
Gem
Princetown
Pile Content
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
4.57m (15)
Construction
Woven Axminster
Suitability
Left: 218/14012 Honeysuckle Crest
Heavy Domestic
41
40
MOORLAND BERBERS
Patterns
This delicate plaid design is softer than most traditional

plaids, its natural modern look will enhance any interior.

Natural Plaid
230/14030 Eden Valley

Natural Plaid
147/14030 Beechwood
Natural Plaid
180/14030 Cormorant
Natural Plaid
Princetown
Pile Content
100% Pure New Wool
Widths
0.91m (3)
3.66m (12)
Construction
Woven Axminster
Left & Above: 180/14030 Cormorant
Natural Plaid
Suitability
Heavy Domestic
42
43
Heathers
MOORLAND CO-ORDINATES
Moorland co-ordinates bring together a range of woven plain and
tufted twist carpets in various colourways, each one integrating
with a number of our patterned berber designs. Here are a few
combinations, the possibilities are endless.
Moorland
Co-ordinates
Pile Content
100% Pure New Wool
Heather Plain
Golden Globe
Botanica
Golden Globe
Mondrian
Golden Globe
Matisse
Golden Globe
Gem
Wentwood
Persian Dynasty
Wentwood
Crest
Wentwood
Heather Plain
Wentwood
Picasso
Honeysuckle
Filigree
Honeysuckle
Antique Splendour
Honeysuckle
Persian Dynasty
Honeysuckle
Mondrian
Wentwood
Matisse
Wentwood
Botanica
Wentwood
Persian Dynasty
Morning Mist
Heather Plain
Honeysuckle
Venice
Honeysuckle
Ferndown
Honeysuckle
Cotswold
Honeysuckle
Heather Twist
Morning Mist
Picasso
Morning Mist
Heather Tweed
Morning Mist
Crest
Morning Mist
Broadstone
Honeysuckle
Crest
Honeysuckle
Gem
Honeysuckle
Antique Splendour
Autumn Glow
Gem
Morning Mist
Heather Plain
Morning Mist
Heather Plain
Snowdrop
Botanica
Snowdrop
Picasso
Autumn Glow
Filigree
Autumn Glow
Ferndown
Autumn Glow
Cotswold
Autumn Glow
Picasso
Snowdrop
Mondrian
Grouse
Matisse
Grouse
Heather Plain
Ling
Crest
Autumn Glow
Gem
Autumn Glow
Heather Plain
Autumn Glow
Natural Plaid
Autumn Glow
Antique Splendour
Ling
Crest
Ling
Gem
Ling
Seascape
Ling
Moorland
Co-ordinates
Pile Content
100% Pure New Wool
45
Plains &
Heathers
Devonia Collection
Jacob
Moorland Heathers
We h P l ai
DEVONIA COLLECTION
Plains
The 60 gorgeous tones in this collection capture the latest on-trend

colour palette adding quality, beauty and warmth to your home.
Whether a heritage
inspired traditional style,
or a contemporary setting,
if you are looking for a
touch of luxurious comfort,
choose from rustic
creams through to
vibrant reds, blues and
even a striking black.
ns
Devonia
Collection
Pile Content
80% Wool
20% Nylon
Widths
4m (13 1)
5m (16 5)
1186/76000 Blue Grass
Devonia Plain
Suitability
50oz
47
46
Plains
Devonia
Collection
DEVONIA COLLECTION
375/76000 Cream Tea

Plain
301/76000 Bobtail
Plain
489/76000 Double Cream

Plain
002/76000 Beach Ball

Plain
476/76000 Autumn Fall

Plain
383/76000 Hyacinth
Plain
491/76000 Jet Stream

Plain
1186/76000 Blue Grass

Plain
303/76000 Manor Cream

Plain
300/76000 Sandy Bay

Plain
374/76000 Butter Ice

Plain
006/76000 Lemon Sorbet

Plain
479/76000 Heat Haze

Plain
470/76000 Bliss
Plain
381/76000 Town Blue

Plain
306/76000 Apple Orchard

Plain
099/76000 Jellyfish
Plain
291/76000 Beechcomber
Plain
373/76000 Daybreak
Plain
371/76000 Calico
Plain
481/76000 Rose Cottage

Plain
471/76000 Berryburst
Plain
356/76000 Ocean Deep

Plain
304/76000 Village Green

Plain
171/76000 Lazy Days

Plain
325/76000 Driftwood
Plain
008/76000 Flapjack
Plain
397/76000 Cornfield
Plain
480/76000 Pillar Box

Plain
1182/76000 Vintage Rose

Plain
322/76000 Wild Forest

Plain
488/76000 Cottage Garden

Plain
150/76000 Silvervale
Plain
158/76000 Otter
Plain
032/76000 Jacobs Ladder

Plain
396/76000 Sunkissed
Plain
333/76000 Custard Cream

Heather
256/76000 Iced Tea

Heather
251/76000 Lemonade
Heather
1167/76000 Tinderbox
Heather
359/76000 Discovery
Plain
157/76000 Cobb
Plain
087/76000 Sunset
Plain
473/76000 Summer Spice

Plain
351/76000 Dandelion
Heather
376/76000 Pink Cloud

Heather
180/76000 Black
Plain
160/76000 Sable
Plain
398/76000 Blossom
Plain
389/76000 Treacle
Plain
1160/76000 Raindrop
Heather
1149/76000 Devon Coast

Heather
Devonia
Collection
Widths
Widths
50oz
1171/76000 Oyster Shell

Heather
369/76000 Pavilion
Heather
80% Wool
20% Nylon
80% Wool
20% Nylon
Suitability
1178/76000 Pecan Pie

Heather
315/76000 Sugar Cube

Heather
Plains
Pile Content
Pile Content
4m (13 1)
5m (16 5)
DEVONIA COLLECTION
477/76000 Clay Pot

Plain
382/76000 Picnic
Plain
1193/76000 Dragonfly
Plain
334/76000 Dreamboat
Plain
4m (13 1)
5m (16 5)
Suitability
50oz
48
49
Heathers
JACOB
MOORLAND HEATHERS
A contemporary grey colour palette, choose between the smooth twist or

the chunky tweed. A practical option which is a good base for your interior.
KEY TREND
re
Grey flecks a
practical and
ry.
contempora
1040 Chalk Twist
Heathers
A collection of woven and tufted Axminster carpets.

Berber textured quality provides a beautiful and practical
alternative to traditional plain carpet and co-ordinates with
our patterned Dartmoor, Exmoor and Princetown Berbers.
313 Snowdrop
Plain
289 Winter Melody

Plain
329 Golden Globe

Plain
500 Wentwood
Plain
181 Belstone
Plain
218 Honeysuckle
Plain
174 Morning Mist

Plain
258 Cornish Cream

Plain
1040 Chalk
Twist
1041 Ash
Twist
1047 Oatcake
Twist
1048 Haystack
Twist
557 Appledore
Plain
148 Autumn Glow

Plain
192 Silver Birch

Plain
145 Springwood
Plain
1050 Farmhouse
Twist
1042 Fleece
Twist
1051 Highland
Twist
1044 Fen
Twist
176 Ling
Plain
219 Woodbridge
Plain
194 Moorland Fawn

Plain
100 Rubea
Plain
Moorland
Heathers
Pile Content
100% Pure New Wool

1049 Grassland
Twist
1045 Drystone
Twist
2049 Grassland
Tweed
2045 Drystone
Tweed
178 Green Haze

Plain
255 Estrella Gold

Plain
213 Grouse
Plain
232 Erica
Plain
2040 Chalk
Tweed
2041 Ash
Tweed
2047 Oatcake
Tweed
2048 Haystack
Tweed
313 Snowdrop
Twist
289 Winter Melody

Twist
329 Golden Globe

Twist
500 Wentwood
Twist
Jacob
Pile Content
80% Wool
10% Nylon
10% Polyester
4m (13 1)
5m (16 5)
Suitability
Dartmoor &
Super Dartmoor Plain
Woven Axminster
0.91m (3)
3.66m (12)
4.57m (15)
Twist
Tufted
4m (13 1)
5m (16 5)
Suitability
Widths
Widths
2050 Farmhouse
Tweed
2042 Fleece
Tweed
2051 Highland
Tweed
2044 Fen
Tweed
181 Belstone
Twist
218 Honeysuckle
Twist
174 Morning Mist

Twist
258 Cornish Cream

Twist
Dartmoor Plain 16000

Heavy Domestic
S. Dartmoor Plain 48000
Heather Twist 75000
Heavy Domestic
50
51
MOORLAND HEATHERS
557 Appledore
Twist
148 Autumn Glow

Twist
192 Silver Birch

Twist
145 Springwood
Twist
176 Ling
Twist
219 Woodbridge
Twist
194 Moorland Fawn

Twist
100 Rubea
Twist
178 Green Haze

Twist
255 Estrella Gold

Twist
213 Grouse
Twist
232 Erica
Twist
313 Snowdrop
Tweed
289 Winter Melody

Tweed
329 Golden Globe

Tweed
500 Wentwood
Tweed
181 Belstone
Tweed
218 Honeysuckle
Tweed
174 Morning Mist

Tweed
258 Cornish Cream

Tweed
557 Appledore
Tweed
148 Autumn Glow

Tweed
192 Silver Birch

Tweed
145 Springwood
Tweed
Heathers
Moorland
Heathers
176 Ling
Tweed
219 Woodbridge
Tweed
194 Moorland Fawn

Tweed
100 Rubea
Tweed
Pile Content
100% Pure New Wool
Widths
Twist & Tweed

Tufted
4m (13 1)
5m (16 5)
178 Green Haze
Tweed
Right: 258 Cornish Cream Plain
255 Estrella Gold

Tweed
213 Grouse
Tweed
232 Erica
Tweed
Suitability
Twist 75000
Tweed 50000
Heavy Domestic
53
Textures
All Simply Natural and
Rusticweave textures are
made from 6 ply
CABLE-TEC yarn,
this is the most resilient
carpet pile, one which
retains the warmth
and gentleness
associated with
100% pure new wool.
SIMPLY NATURAL
Textures
Finely spun singles are twisted together to make superior 2 ply yarn.
3 ends of 2 ply are then cabled together to produce the hard-wearing
CABLE-TEC yarn, the ultimate in yarn technology.
Bark
Stripe
Ribgrass
Grosgrain
Rusticweave
4802 Ash
Bark
We h Text
ures
4801 Alabaster
Bark
4809 Laburnum
Bark
4803 Flax
Bark
4804 Magnolia
Bark
4807 Wheat
Bark
4805 Yew
Bark
4806 Hemp
Bark
4808 Straw
Bark
Simply Natural
Pile Content
100% Pure New Wool
Widths
4802 Ash
Bark
4m (13 1)
5m (16 5)
Suitability

Left: Simply Natural - Ribgrass: 105 Straw/Walnut
54
55
Textures
SIMPLY NATURAL
This stunning contemporary textured stripe carpet looks
amazing in any room but especially on stairs and in hallways.
4905 City
Stripe
Simply Natural
4903 Penthouse
Stripe
4902 Chic
Stripe
4904 Urban
Stripe
4905 City
Stripe
4901 Skyline
Stripe
4906 Vogue
Stripe
Pile Content
100% Pure New Wool
Widths
1m (3 3.5)
4m (13 1)
5m (16 5)
Suitability
Right: 4906 Vogue Stripe
57
56
Textures
Simply Natural
SIMPLY NATURAL
04 Alabaster
Ribgrass
101 Alabaster/Laburnum
Ribgrass
102 Alabaster/Ash
Ribgrass
100 Laburnum
Ribgrass
88 Ash
Ribgrass
44 Flax
Ribgrass
21 Flax/Yew
Ribgrass
91 Magnolia
Ribgrass
39 Hemp
Ribgrass
76 Hemp/Wheat
Ribgrass
23 Ash/Yew
Ribgrass
18 Magnolia/Yew
Ribgrass
90 Yew
Ribgrass
36 Wheat
Ribgrass
06 Straw
Ribgrass
08 Straw/Nutmeg
Ribgrass
104 Straw/Flame
Ribgrass
12 Straw/Cornsilk
Ribgrass
75 Cornsilk/Straw
Ribgrass
07 Straw/Olive
Ribgrass
103 Alabaster/Black
Ribgrass
106 Black/Alabaster
Ribgrass
33 Black/Straw
Ribgrass
69 Wheat/Hemp
Ribgrass
14 Straw/Wheat
Ribgrass
11 Straw/Berry
Ribgrass
Pile Content
100% Pure New Wool
Widths
4m (13 1)
5m (16 5)
Suitability
105 Straw/Walnut
Ribgrass
32 Straw/Black
Ribgrass
Right: 105 Straw/Walnut

Ribgrass
59
58
Textures
RUSTICWEAVE
SIMPLY NATURAL
Textures
Lovely herringbone f latwoven carpet,

a soft alternative to wooden f loors.
02 Straw
Grosgrain
50 Alabaster
Grosgrain
99 Laburnum
Grosgrain
83 Flax
Grosgrain
97 Willow
Grosgrain
95 Magnolia
Grosgrain
96 Ash
Grosgrain
62 Hemp
Grosgrain
98 Yew
Grosgrain
CW21 Cornsilk/Straw
Rusticweave
CW34 Flax/Hemp
Rusticweave
CW41 Flax
Rusticweave
Simply Natural
Widths
Widths
Rusticweave
100% Pure New Wool
100% Pure New Wool
Suitability
CW37 Wheat
Rusticweave
Pile Content
Pile Content
4m (13 1)
5m (16 5)
CW32 Wheat/Hemp
Rusticweave
4m (13 1)
59 Wheat
Grosgrain
02 Straw
Grosgrain
82 Rye
Grosgrain
CW21 Cornsilk/Straw
Rusticweave
CW36 Straw
Rusticweave
Suitability
Heavy Domestic
NOT SUITABLE FOR STAIRS
60
61
Underlay
AXFELT 65 UNDERLAY
65% wool felt & rubber crumb underlay. A quality triple-layer underlay
made from felt with a rubber crumb backing. Manufactured entirely from
recycled materials.
Underlay improves the feel as well as the heat and sound insulation of a
carpet and can increase its life by up to 40%.
Axfelt 65
Properties
Top Layer
95% Wool Fibres
Middle Layer
50% Wool Fibres
50% Other Fibres
Bottom Layer
Recycled Rubber Crumb
For Use In
Bedrooms, Lounges
Dining Rooms, Halls
Stairs, Landings, etc.
Tog Rating
2.2 togs
db Rating
32db
Standards
Conforms to BS.5808:1991
For Luxury Domestic and
Heavy Contract Use
Fitting should meet the

British Standard code of
practice BS.5325 and
should be undertaken
by an experienced fitter.
Warmth
prevents draughts & provides better

insulation to reduce heating bills
Luxury & Comfort
helps to retain the good looks, luxury &

comfort of your new carpet
Performance
improves performance & durability

& helps prevent against undue wear
Sound Insulation
softens the sound of footsteps & reduces

noise transference to rooms below
Please note the Axfelt 65 Underlay is available from Autumn 2013.
CARING FOR YOUR CARPET

So youve chosen your lovely new carpet, had it fitted and
oohed and aahed at how gorgeous it looks. But, faced wit h
dirty footprints, potential spills and constant trampling,
whats the best way to keep it looking beautiful?
The good news is, wool carpets are naturally resistant to dirt.
Their fibres make it harder for dirt particles to stick, so
theyre easier to clean and keep their colour longer.
Make friends with your vacuum
A great-looking carpet is one that gets
vacuumed regularly, ideally every day. If
your vacuum has a beater bar or brush
head, thats even better. Take it slowly
so the vacuum has enough time to clean
from deep in the tufts, and concentrate
on well-trodden areas like stairs,
hallways and in front of chairs.
Protect against moths

Moths can cause a lot of damage, so
take extra care to clean around potential
breeding spots like skirting boards,
cupboards and heavy furniture. In severe
cases, you might need specialised
treatment and the experts at
Servicemaster Direct will be happy to
help. Just call 0845 762 6828.
Think about wear and tear

The position of your furniture will create
areas that are more or less trodden on
than others, so if your room is big
enough, try to move things around
occasionally. Itll make you see your
room in a whole new light too!
Know your carpet first aid

Spills are going to happen, but tackling
them in the wrong way can make things
worse. The best thing to do in many cases
is soak up as much liquid as possible with
a clean cloth or kitchen towel. If it hasnt
soaked in yet, a final wipe leaving the pile
in the right direction may do the trick.
If not, see the carpet rescue guide on
page 62.
Stair carpets can get a lot of wear and

shifting them from time to time can
really help. Ask for a little extra length to
be left at the top and bottom so the
carpet can be shifted, or order a little
extra so you can replace worn areas if
you need to.
If your carpet runs right up to an
external door, use a mat to catch dirt
and grit on its way in. Always take off
shoes with grips, like trainers, as they
can tear the pile.
Call in the experts

In some situations, its best to let an
expert take a look. Theres a whole
network of accredited companies
committed to using approved products
for cleaning wool carpets and rugs. The
Woolsafe Organisation holds a free
directory at www.woolsafe.org
Carpet Care
62
63
Carpet Care
CARING FOR YOUR CARPET

Weve put together a handy chart to help you come to your carpets rescue.
But whatever the spill, remember:
Deal with it quickly so its less likely to stain. Use a cleaner designed for wool, working it
in with a brush, sponge or cloth, then rinsing.
Dont rub, or youll damage the yarn.
When youve finished, blot thoroughly and
Dont use salt or white wine on a red
wine spill.
brush the pile in the right direction.
Work from the outside inwards to limit the If youre in any doubt, call a professional
affected area.
carpet cleaner.
Method A
Blot with clean, white

cloth. When youve
removed the excess liquid,
use a solution made of one
teaspoon of wool detergent
with half a pint of water.
Sponge gently then rinse
with clean, warm water.
Blot thoroughly, brush the
pile in its natural direction
and leave to dry.
Stain
Method A
Animal and baby accidents
Ballpoint pen
Beers, wines and spirits
Bleach
Method B
Sponge the stain with a

household dry-cleaning
fluid, according to the
instructions on the pack.
Dont soak. Open the
windows so the room
can air thoroughly.
Method B
Method C
Method C
Sponge the mark with a

solution of one part white
vinegar to three parts
clean, warm water. Leave
for 15 minutes then
sponge with clean, warm
water, blot thoroughly
and gently brush the pile
in its natural direction.
Additional Instuctions
Sponge with methylated spirits rst
Blood
Buer
Followed by Method A
Chewing gum
First apply freezing agent, break away when hard
Chocolate
Scrape o excess rst
Cola (so drinks)
Cooking oil
Cosmecs and lipsck
If unsuccessful try Method A
Cream
Egg
Floor wax
Fruit juice
Furniture and shoe polish
Grease and oil
Milk
Mustard
Ink (fountain pen)

Mineral and tonic water
Gravy and sauces
Metal polish
Nail polish
Paint (emulsion)
Dab with nail polish remover rst

Paint (oil-based)
Rust
Blot excess, Method C followed by Method A
Dab with white spirit or turpenne rst
Salad dressing
Followed by Method B
Soot
Vacuum thoroughly rst
Tar
Tea and coee
Tomato juice
Urine
Vomit
Wax
If needed follow by dabbing with eucalyptus oil
Scrape o excess, iron at a low temperature

over brown paper
TOP TEN TIPS FOR CARPET CARE
NEW CARPET NIGGLES
1 Take your shoes off its not just mucky

footprints youll prevent; soles with grips
can damage carpet pile.
2 Vacuum every day. Thats right, every day.
If your vacuum has a beater bar or brush
head, even better.
3 Move things around a little - reorganising
your furniture can reduce wear and tear in
certain places.
4 When carpet pile starts to look flat,
vacuum against the direction of the pile to
help lift it.
5 If your new carpet is shedding fluff,
vacuum it regularly so it doesnt clog
the pile.
6 Deal with spills quickly so theyre less
likely to stain.
7 Mop up spills gently using a clean white
cloth dont rub!
8 Dont believe the old wives tales salt
and white wine arent good for cleaning
red wine, or anything else!
9 If youre using cleaning products on spills,
make sure theyre designed for
wool carpets.
10 If in doubt, call in the experts. Your
carpet is a big investment so its worth
getting help with a tricky stain.
When your new carpet is first fitted, you

might notice a few little niggles while its
getting settled in. Dont worry, theyre
totally normal and wont last long:
Shedding all new carpet sheds to begin
with. Just vacuum regularly to stop it
clogging up the pile.
Sprouting tufts occasionally little tufts
are missed when carpets are sheared
smooth and these can work their way to
the surface. Never pull them, just cut
them off level with sharp scissors.
Visible bands when carpet is stored on
big, heavy rolls in a warehouse, it can
develop crush lines. These will disappear
within a few weeks with regular
vacuuming.
carpets
UK HEAD OFFICE
AXMINSTER CARPETS LIMITED
Axminster, Devon. EX13 5PQ
Consumer Enquiries
T: +44 (0)1297 630650
Retail Enquiries
T: +44 (0)1297 33533
E: sales@axminster-carpets.co.uk
All other Offices and Departments:
T: +44 (0)1297 32244
F: +44 (0)1297 35241
W: www.axminstercarpets.co.uk
USA OFFICE
57 Cranbury Road Norwalk CT 06851

T: 1 800 356 5013 or 203 845 0924
F: 203 845 0926
E: p_byrne@axminster-carpets.com
W: www.axminster-carpets.com
Your local Axminster Carpets Preferred Stockist
Axminster, is a registered trademark of Axminster Carpets Limited. The company reserves the right to alter product specification
without notice. May 2013 Axminster Carpets Limited. All rights reserved. No parts of this document, or any accompanying
document, may be reproduced or transmitted in any form or by any means, including photocopying or electronically,
without the permission of Axminster Carpets Limited.
Due to the limitations of the print process, the colours shown in this brochure are for reference only. Please ask to see a sample at
your nearest stockists or via the sample service on our website. Please note: The patterns represented in close-up photography
may not accurately reflect the scale of the overall pattern on the carpet; for details of pattern scale please refer to our website.
MAR0033

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carpets

A very British original

Classic styles with a twist

Ethnic undertones with

Berber textured carpets

P lains and patterns together

45-47 Devonia Collection

Colours for all moods

53-58 Simply Natural

Luxury underlay that keeps

Advice to keep your carpet

Axminster Carpets is proud to have joined

Pattern can be bold, pretty

Left (from left to right):

Simply beautiful, timeless, elegant

467/81131 Soft Cream

100% Pure New Wool

752/81127 Casino Cream

1087/81127 Regency Green

Extra Heavy Domestic

The Royal Axminster Runner

A beautiful motif which is both striking and easy to live

047/88009 Antique Gold

467/88009 Soft Cream

1079/88009 Sandy Cove

047/88009 Antique Gold

752/88009 Casino Cream

386/88009 Silver Green

023/88009 Corinth Pink

010/88009 Tapestry Red

353/88009 Tartan Green

100% Pure New Wool

Extra Heavy Domestic

Right: 047/88009 Antique Gold Symphony

Eastern promise, deep tones and warmth

Make f lorals a key focal point for your interiors, be

467/80273 Soft Cream

467/80273 Soft Cream

035/80273 Midnight Blue

100% Pure New Wool

100% Pure New Wool

Extra Heavy Domestic

467/80358 Soft Cream

Extra Heavy Domestic

This persian design is delicate and subtle

100% Pure New Wool

100% Pure New Wool

Extra Heavy Domestic

152/87530 Shadow Green

121/87530 Light Mink

106/11803 Kenya Red

354/11803 Dark Green

380/11803 Oriental Gold

100% Pure New Wool

100% Pure New Wool

190/04009 Natural White

047/04010 Antique Gold

Extra Heavy Domestic

An eclectic blend of colour and

An elegant f loral design in a timeless blend of colours.

113/11705 Fern Green

Exeter & Torbay

152/11705 Shadow Green

012/11705 Cardinal Red