Está en la página 1de 39

CF

Colour Futures
International Colour Trends 2014
TM

UNLOCKING POTENTIAL

01
social
trends

Design
trends
Economic
trends

global
design
knowledge
global
colour
expertise

welcome
Welcome to AkzoNobel ColourFutures 2014.
Trend and colour forecasting is a vital and
inspiring part of our business,enabling AkzoNobel
to be one step ahead of customersneeds
for years to come.
Our mission is
toAdd colour to
peoples lives

As the largest colour manufacturer worldwide


we keep our fingers on the pulse of emerging social,
economic and design trends around the world,
as it is often here that we see the first signs of future
colour movements.

02

unlocking

Potential
the Driving
Influence
for 2014

Every year, ColourFutures presents one


dominant idea which inspires us to create
the five colour trends.This idea influences
each of the trends in a different way
but also holds them together with a single
concept that determines what the most
pivotal hue,The Colour of theYear, will be.
We are in a time of great change and in order
to capitalise on new and exciting opportunities
we must understand who we are and how
we fit into the new order of things. By looking
afresh at what we have we can unlock the

potential that surrounds us. This applies to


countries, businesses and individuals. Every
home, office, school or factory has huge
potential if you just know how to unlock the
space and the ideas within.
The mood of the moment has a great effect
on the type of colours that are popular and
for 2014 we see a world in search of answers,
which provides us with an open and exciting
palette of colours to inspire renewal in
the year ahead.

margin
of
proof

Introduction 02-09

02 Unlocking potential
06 Colour of the Year 2014
08 2014 Palette

colour of
the year

Trends 10-61

12 Silent revolution
22 Margin of proof
32 Urban folk
42 Secret garden
52 Do it now!

22

Colours 62-71

64 Reds
65 Oranges
66 Yellows
67 Greens
68 Blues
69 Violets
70 Warm neutrals
71 Cool neutrals

06

52

32

resources

72 Resources

Urban

Folk
Silent

Revolution

42

12

contents

05

07

90GG19/151 P0.20.40

colour
of the
year 2014

Sophisticated
Balanced
Versatile
Tranquil

The top trend colour for 2014 perfectly


combines the natural harmony of green
with the tranquillity of blue. Reflecting the
overriding trend of unlocking, this muted
teal has a gentle character and is a favourite
in the world of design. Deeper and more
sophisticated than turquoise, teal has
a subdued richness which is often used to
describe tropical seas of shimmering
bluish green.
A tertiary colour, teal is the combination
of primary blue and secondary green which
today is used to describe several different
tones of this majestic colour. Somewhere
between blue and green it has come to
symbolise balance, but should be combined
with neutral tones and shades of wood so
as not to overwhelm a space.

For such a statement colour, teal is


surprisingly versatile and works well in
different colour combinations. Sitting
opposite coral on the colour wheel it works
beautifully with delicate pinkish tones and
warm ochre yellow, but for a trend look
should be combined with other tones of
teal, green or blue to create a tone-on-tone
effect. Layering teal with indigo, denim
or navy provides an oceanic feeling, cool,
dynamic and welcoming. Combining
our Colour of the Year with greens such
as mint, duck egg or emerald will
give a fresh natural effect; or for a neutral
combination choose a colour with
a natural wood tone.

Colour of
the year
evolution

2014
palette

The colour story for 2014 is largely about


complex tones that almost sit between colour
families and keep you guessing as to which hue
they truly are. These colours have an intriguing
quality that changes depending on which
shades they are combined with. This enables

colour scheming to become about exploring


new combinations. If used alone, simple
or primary colours can be dull and predictable
but used in combination with this fascinating
palette they add a touch of simplicity and clarity
which feels new and surprising.

11
the five
key trends
for 2014

silent
revolution

margin
of proof

urban
folk

secret
garden

do it
now!

Modest

I nt r o s p e c t i v e

hidden
Quentin Crisp

For an introvert his environment is


himself and can never be subject to
startling or unforeseen change

13

Introverted

human

Revolution

Silent

With power moving to the Introvert, design is starting to


lose its ego, becoming more understated and thoughtful

Introverted design
celebrates simplicity and
innovation to create
beautiful forms and spaces
that dont show off

17

Revolution
Silent

19

The Silent Revolution


palette is extremely
subtle using slight
shifts in hue and tone
to create delicate
combinations

Revolution
Silent

20

sn.02.85
10bb 83/020

Silent

Revolution
For decades we have listened to those who
shouted the loudest and revered individuals
who built the tallest building and the fastest
cars. Since industry began, the power to
shape our world has firmly been held by
the extrovert, ready to speak up and push
themselves forward with a new grand idea
at the slightest chance. Though there is
no evidence that the best speaker has the
best ideas we have often followed these
charismatic individuals who know how to
work the crowd. But times are changing!
We no longer communicate within a purely
physical world where it is so important tobe
seen. Gone are the days when a big financial
backer was needed to get your work known
as it can now be shared online and be judged
and recommended to others by your peers.
Power is moving to the introvert and with
it design in many areas is starting to lose its
ego and becoming more understated and
thoughtful. In her top-selling bookQuiet,
Susan Cain discusses how solitude breeds
creativity and that we all need tostop the
madness of constant group workand be
afforded the space at work and school
for deep personal thought, as this is where
the richest ideas are likely to lie.

qn.02.78
90BG 72/038

Our consumerist nature is starting


to change too. For the majority of people
money and space are at an increasing
premium and it has never been more
important to really consider what we need
and how we will use it. Introverted design
celebrates simplicity and innovation to
create beautiful forms and spaces that dont
show off but meet our changing needs in
new and sophisticated ways.
The Silent Revolution palette is extremely
subtle, using slight shifts in hue and tone to
create delicate combinations of tinted
white and neutral mid tones. These colours
give a restful and silent effect that showcases
the trends clever use of texture and natural
materials. Nothing says modernity and space
like whites do and these shades have great
warmth creating a look which is human
and inviting rather than clinical and austere.
Think of fluffy clouds and the soft variations
of shade in arctic furs.The more robust
shades are still delicate and can be found
in pebbles and sun-dried shells.

gN.00.88
30gy 88/014

tN.02.82
72BG 75/023

on.00.76
30bb 62/004

qn.02.88
10bg 83/018

on.00.69
30bb 53/012

Fn.02.82
30yy 72/018

ON.00.83
30gg 72/008

hN.02.85
81yy 81/016

cN.02.67
50rr 54/018

on.00.86
50BG 83/009

vn.02.85
90bb 73/022

Kahn industrial

23

margin
of
proof

People have never before


managed their lives so precisely
John Fu

At the heart
of this palette
sit masculine
neutrals with an
architectural
appearance

27

margin
of
proof

Having a number
to hold onto can be
comforting in the
chaos of our fast
paced lives

margin
of
proof

29

More of us are taking an analytical approach in our


home life, setting objectives and measuring our
performance in order to maximise our potential

30

margin
of
proof
Just when we think life cant get any faster
it steps up another gear! The pressure
to become the best you can be, the healthiest
you can be and have the perfect work-life
balance is a full time pursuit and one
that requires us to analyse ourselves and
our lives in order to stay on top.
In the chaos of our fast paced lives, having a
number to hold onto can be comforting.
If we know our nutritional RDA, blood pressure
and cholesterol level then we can evaluate
our lifestyle and make changes that may help
us avoid chronic disease. It is a recognised
approach in business to review past
performance and set development objectives.
However, more of us are taking this analytical
approach in our home life too and using
the kind of measuring devices that would once
have been relegated to the doctors surgery.
Street artists,The Wooster Collective have
seen this obsession with self-improvement
as inspiration for a piece calledTake the
Stairs which takes the stickman style figures
we know from road signs and uses them to
highlight what will happen to your waistline if
you dont take the stairs.

on.00.90
00NN 83/000

In a world of ambiguity and grey areas, there


is something enticing about the reliability and
definitive nature of mathematics and
science. There is something immediate and
decisive about an equation, a pictogram, a
date or even a number standing alone. Where
languages change, numbers stay the same,
unifying us with the same piece of information
no matter where we are in the world.
The Margin of Proof palette is constructed
of masculine neutrals with an architectural
appearance. These sophisticated tones
of putty, plaster and brick should provide the
largest proportion of the colour scheme
and then be enriched with full bodied deeps
like darkest emerald or oxblood.The brightest
accents are a small but important touch as
they add the graphical edge. Here bright teal,
scarlet and ochre provide a surprising and
mature alternative to more primary accents.
This is a mature and measured palette
which will complement natural materials
like dark wood, marble and cork as well
as concrete.

ON.00.10
00NN 05/000

on.00.81
30YY 68/024

On.00.60
50YR 38/017

g0.05.80
30Yy 69/048

P0.50.40
70gG 16/390

c2.53.40
16yr 16/594

d6.15.55
70yr 33/175

b0.25.25
09yr 05/305

Q0.20.30
30BG 10/111

c4.20.40
30yr 16/162

e6.63.47
00Yy 23/557

r0.10.60
50bg 32/114

Cn.02.57
60yr 33/047

fN.02.47
30yy 20/029

e8.15.65
10yy 41/175

F6.10.70
30yy 53/125

e8.05.70
90yR 55/051

33
Appreciation

Roots

Urban

Story
telling

pride

Folk
Not all those who
wander are lost

Cultural
identity

J.R.R. Tolkien

We all want
to be part
ofsomethingthat
is bigger than
ourselves
Reconnecting
with our roots
reminds us where
we have come
from

37

Urban

Folk

Patternsinfolkartdifferwidely
aroundtheworldbutalthoughthe
narrative changes there is a
common sense
of warmth and community

38

TheUrbanFolkpaletteisalivewith
friendly and robust shades which
feel familiar but look very new

Urban

Folk

40

Urban

Folk
In times of uncertainty we look for what we
know and understand. The patterns and
traditions of folk art differ widely around the
world but although the narrative changes
there is a common sense of warmth
and community which is captured by their
simple designs and rich colours.
Once relegated to Grandmas house, the
traditional mentality of folkloric design is
being made new again by a fresh generation
who want to tell a story through the things
that they create to form an emotional
connection with their audience. As industry
grew in developing markets, vast quantities of
the population moved to the primary cities
to find work and earn better wages, but many
around the world have found the price of
being cut off from their children and loved
ones too great a price to pay. We now see,
particularly in China, individuals moving away
from these metropolises to smaller towns
and cities in order to find balance and a better
quality of life. However, this is not about
returning to the old ways as the knowledge
and technology of the city goes with them.
The benefit of fusing old and new is something
Chinese homeware brand Jia is exploring.
Jia invites international designers from
different cultural backgrounds to reinterpret
Chinese customs such as tea culture into
a new direction in modern design. In this way
many brands are learning from yesterday
to enrich today.

As individuals we want to be part of


something that is bigger than ourselves.
Reconnecting with our roots reminds
us where we have come from. Storytelling has
long been the chosen tool for passing down
lessons from generation to generation but as
the flexibility of the tablet has reduced the
commonality of the printed word, so the book
is becoming an inspiring symbol of
communication. Literary texts, calligraphy,
and the handwritten letter have a new
elegance and value in this electronic age.
The Urban Folk palette is alive with friendly
and robust shades which feel familiar but
look very new. Combine similar shades for a
harmonious story like plum, damson and
burgundy and then add a surprise contrast of
ochre or light petrol blue to create something
more personal.Though our natural
landscapes are all very different we can all
relate to these authentic tones of heavy
silks and cosy yarns as they have appeared
in folkloric design around the world since
storytelling began.These colours are inspired
by the homely shades of a cross-stitch
pattern, the bright ornamentation of Russian
dolls, the light and cheery decoration of
Scandinavia and the sumptuous fabrics of
India, South America and China.
This is a trend which captures all the
positivity of times gone by and wraps it up in
a contemporary and very relevant way.

c4.40.20
23yr 10/308

wn.02.82
50rb 74/033

w0.10.30
10rb 10 /116

f6.07.77
30Yy 67/084

f2.50.50
20yy 26/490

b2.10.25
10YR 07/125

f2.50.65
30Yy 49/562

f6.30.30
30yy 12/263

j0.20.50
30gy 23/232

fn.02.85
50yr 83/003

d6.05.65
60yr 41/072

e8.15.65
10yy 41/175

b6.15.65
10yr 41/223

E0.45.55
80yR 31/508

c0.40.40
10yR 17/465

z0.05.20
30rr 08/044

P0.20.40
90gg 19/151

r9.35.22
70bg 09/171

43
Blurred

Fragile

Diffused

Floral

ign
Mller Van Tol, interior des

by Bas van Tol

Intangible

s make
y
a
w
l
a
s
r
e
Flow
ppier, and
a
h
,
r
e
t
t
e
b
e
l
peop
are
more helpful; they
sunshine, food and
medicine for the soul
Luther Burbank

c and curious with


This look is romantic, poeti
misty shades adding a subtle veil of surprise

47

trend
This fascinating
explores the idea of the
more harnessing
barely there, the fleeting
and the ephemeral

48

underpin
Floral motifs
this trend, but not bright
frothy blooms, rather delicate
blurred designs which are open
to interpretation

50

ln.02.47
30gY 27/036

w7.07.44
50rb 20/091

cn.02.57
60yr 33/047

When the first shards of light shine through


the trees or the kiss of dusk embraces
the garden a kind of magic falls over the
space, diffusing its colours and creating
a sense of mystery.
This is a fascinating trend which explores the
ideas of harnessing the barely there, the
fleeting and the ephemeral. Finnish artist
Sanna Kannisto has achieved this by
capturing rainforest flora and fauna with
a mobile studio constructed in the branches.
The result, is images that truly capture
their subject matter but with an otherworldly
quality. Many other artists have employed the
intangible quality of projected images of
nature such as branches and trees to add a
fragile quality to urban spaces. Adding a touch
or magic in this way makes us think again
about how we view our environment and adds
light into the darkest corners of the city.
Florals are the motif that underpins this trend,
not bright frothy blooms, but rather delicate
fragmented or blurred designs which are
open to interpretation by the viewer. Hautology
is the aesthetic of encompassing the barely
there and is an idea that is inspiring the music
world as well as art and design. William
Basinski started to createThe Disintegration
Tapes, a series of recordings almost a decade
ago, that are only now striking a chord with
their mysterious sounds.

Though this look is romantic, it is also poetic


and curious with misty shades adding a subtle
veil of surprise so that the overall effect is
feminine but enigmatic. Mercury mirrors and
distressed fabrics add a sense that objects
are only on loan to us for a short time and will
in the end return to nature.
The Secret Garden palette is filled with soft,
smoky tones. Imagine ripe plums, almost
neutral tones of lilac and that perfect shade of
delicate dove grey. An array of greens from
dark spruce to charming pastel shades of
mint, make it easy to create a sensitive
tone-on-tone tranquil effect. Neutrals are
important here but they are always tinted with
the slightest touch of rose or lavender.
Fragile and ethereal materials like voile, lace
and frosted glass complete the look and
add a layered quality.

un.02.77
70bb 65/056

u0.05.75
70bb 55/044

wn.02.77
50rb 48/051

sn.02.85
10bb 83/020

g4.05.81
70Yy 73/083

n7.04.73
50gg 55/049

cn.02.67
50Rr 54/018

j0.05.75
10gy 58/105

P0.05.35
50Bg 14/036

f6.03.87
43yy 78/053

u0.04.84
30bb 72/045

s0.04.78
50bg 64/028

zn.01.83
10rR 73/023

53
Sharing

Provocative

Energetic

Interactive
Collaborative

Life is far too important a thing de


Oscar Wil

t
u
o
b
a
ly
s
u
io
er
s
lk
a
t
o
t
ever

Create something

just for the

fun of it!

57

Cut loose
and embrace

the impermanence of
cheap and

throw-away
materials to

create imperfect design

and dramatic

patterns

58

Raise an
eyebrow

or two,
encouraging
a

smile

or stimulate a

conversation

60

f8.40.80
46YY 74/602

g4.40.70
70yY 59/485

There is a time for thinking and a time


for taking action.Tired of standing still and
waiting for projects to slowly take shape,
many individuals and collectives want to
make a change now! This trend has energy
and exuberance; create something just for
the fun of it, on your own or through exciting
collaborations. Here designers are cutting
loose and embracing the impermanence
of cheap and throw-away materials to make
imperfect design and dramatic patterns.
This is not about building something that
stands the test of time but raising an eyebrow
or two, encouraging a smile or stimulating
a conversation in the here and now.
Once the domain of street artists, hack
design and graffiti are now nudging their
way into the mainstream. Not content
with an objects original form, hack design
or hacktivism takes an existing piece
and redesigns it to look more individual
or to meet a totally different function. Urban
artists such as Banksy have broken down
barriers and silenced many critics that once

thought this genre of expression was


crass and simplistic. Hotel Au Vieux Panier in
Marseille, France annually redesigns five
rooms by using artists and designers to create
a unique flavour to each space. Recently
graffiti artist Tilt created panic room for the
hotel, a half graffiti half blank space.The
contrast of chaotic and serene, vivid and bland
creates a striking effect and shows that even
unrestrained art like this is being absorbed
into society. Which sparks the question,
what will the new provocative and powerful
form of art be?
This palette says get up and go for it! This
is a high octane, energetic medley of colours
where anything goes. Clash and contrast
or combine and blend to create a riot of colour,
or something a little more paired back.
Fizzy lemon and intense teal rub shoulders
with bright emerald green, lime, violet
and fiery orange. Blues in this palette come
in all shapes and sizes too, from navy
to ultramarine, sky and pale cyan; there
is something for everyone.

l5.60.43
02gg 21/542

C6.49.48
50yR 18/650

J0.30.80
10gy 61/449

fn.02.67
30yy 46/036

C1.10.79
23YR 66/193

e6.58.65
04yy 51/583

X0.20.50
41Rb 24/309

u7.27.36
69bB 17/324

Q0.40.50
16BG 29/350

r7.22.69
79bg 53/259

Q0.10.80
40bg 70/146

on.00.90
00nn 83/000

X7.16.66
88rb 37/328

v3.35.14
91Bb 07/263

63
colours
This section of ColourFutures presents
all colours chosen for 2014 as colour families:
Reds, Oranges, Yellows, Greens, Blues and
Violets followed by Warm and Cool Neutrals.
At the bottom of each page you can see the
transition of each hue over the years.

reds

oranges

65

With lots of variety this palette is more about pinks and pinkish reds than anything hard or fiery. Crisp urban pinks that are playful and fun
sit against soft blush reds and flesh tones.The popularity of very dark red continues with burgundy so dark it is almost black.

The overall feeling of oranges this year is mellow and well seasoned. These are the colours of roasted pumpkin, ground cinnamon and
turmeric and have a much greater yellow influence than recent years.The almost black browns of last year have changed into softer mid
toned rose browns with a warm earthy quality.

Key Red: For the last couple of years we have seen reds becoming warmer and more robust. This continues for 2014 with a deep maroon
inspired by folk fabrics and ornamentation from around the world and a more architectural, measured approach to design.

Key Orange: Fiery and intense this is the kind of colour that wants to stand up and be noticed. Occurring in nature through sunsets, the petals
of theTiger Lily and the flesh of the Persimmon fruit, this shade still feels authentic and organic and not synthetic as many bold colours do.

KEY COLOUR 2014

c2.53.40
16yr 16/594

z0.05.20
30rr 08/044

c4.20.40
30yr 16/162

c4.40.20
23yr 10/308

KEY COLOUR 2014

c0.40.40
10yR 17/465

x7.16.66
88rb 37/328

b6.15.65
10yr 41/223

zn.01.83
10rR 73/023

C1.10.79
23YR 66/193

b0.25.25
09yr 05/305

b2.10.25
10YR 07/125

Reds transition: The neutralised and greyed-off pinks which dominated last years palette have
moved aside to make way for a cleaner and more dynamic palette. The pretty and feminine shades of
2012 have bought a smart suit and gained a swagger in their step. These are reds with attitude.
2009

2010

2011

2012

2013

d6.15.55
70yr 33/175

E0.45.55
80yR 31/508

e6.63.47
00Yy 23/557

C6.49.48
50yR 18/650

e6.58.65
04yy 51/583

Oranges transition: This colour has slightly evolved from last years papaya
taking on a little more red for an even fierier effect. Becoming progressively
more powerful since 2011 this colour family now packs a real punch.
2009

2010

2011

2012

2013

Yellows

greens

67

The most important growth area for 2014: greens come in all shapes and sizes.The character of these colours fall into four groups but most have a
blue undertone: clean dynamic urban greens like lime, jade and emerald, neutralised greens influenced by grey and brown, whites with a hint of green
and a very natural leafy shade.

Last years larger palette of more greyed-off shades has reduced down to a small but important selection of yellows.Taking four
distinct characters this hue area is made up of: the soft, almost green yellow of new leaves and shoots, eye catching primary yellow,
spicy ochre and barely there whites with a tint of yellow.

Key Green: This influential colour has a magical quality which captures the tranquillity and grandeur of vast lakes and undiscovered forests. Lying in
between green and blue it possesses the power of both; balanced, tranquil and calming but in its depth you will also find drama and unexpected warmth.

Key Yellow: Recognisable in countless traditional folkloric fabrics and patterns this yellow is as old as saffron itself but
feels incredibly new when combined with other colours. Use it to add a quirky twist and make the mundane, extraordinary.

f2.50.50
20yy 26/490

J0.30.80
10gy 61/449

l5.60.43
02gg 21/542

P0.50.40
70gG 16/390

KEY COLOUR 2014

f2.50.65
30Yy 49/562

KEY COLOUR 2014

f8.40.80
46YY 74/602

g4.40.70
70yY 59/485

f6.03.87
43yy 78/053

g4.05.81
70Yy 73/083

Yellows transition: The subtle hint of olive that influenced last years key yellow has melted
away and in its place the warmer tones of nectar, mustard and amber return. Do not discount
green toned yellows as they are still important but no longer hold centre stage.
2009

2010

2011

2012

2013

Q0.20.30
30BG 10/111

f6.30.30
30yy 12/263

j0.20.50
30gy 23/232

ln.02.47
30gY 27/036

P0.20.40
90gg 19/151

P0.05.35
50Bg 14/036

j0.05.75
10gy 58/105

n7.04.73
50gg 55/049

On.00.83
30gg 72/008

qn.02.88
10bg 83/018

Greens transition: Last years greens moved from a notable yellow character to shades
which in the main trod a line between green and blue.This trend continues with our teal
Colour of the Year, but last years soft spruce is now darker, richer and more evocative.
2009

2010

2011

2012

2013

blues

violets

69

2013 was all about blue and this continues to be an important, varied and inspiring colour area. As we see greens becoming increasingly
blue, so blues with a green edge also come back into vogue with the re-emergence of teal, aqua and turquoise against more degraded green
greys and cooler tones of sky blue and indigo.

Cool and sophisticated this palette of darkest berry and shadow like lavenders is almost a collection of tinted neutrals drifting away from
last years pretty plum and amethyst tones. One clear violet remains with a pink character, resembling the petals of a Heliotrope flower.
Key Violet: Lavender grey is a soft and very flattering shade becoming popular in interiors and cosmetics for its subtly different
nuance on grey. The colour of the dried flowers themselves, this shade has a demure and understated quality.

Key Blue: A close cousin to the Colour of the Year this shade also falls into the teal family. Cool and mysterious it is only used by nature to
decorate its most elaborate creations; a peacock feather, the wing of a butterfly or a topaz jewel.

KEY COLOUR 2014

r0.10.60
50bg 32/114

Q0.40.50
16BG 29/350

R9.35.22
70bg 09/171

s0.04.78
50bg 64/028

Q0.10.80
40bg 70/146

r7.22.69
79bg 53/259

tN.02.82
72BG 75/023

qn.02.78
90bg 72/038

KEY COLOUR 2014

v3.35.14
91Bb 07/263

w0.10.30
10rb 10/116

u7.27.36
69bB 17/324

un.02.77
70bb 65/056

u0.04.84
30bb 72/045

Blues transition: Since 2010 the blue colour palette has been getting cooler until last year when we
saw a purple influence in our indigo Colour of the Year. The depth and strength of colour remains bold
and robust but a green influence gives this palette a more oceanic feel.
2009

2010

2011

2012

2013

w7.07.44
50rb 20/091

X0.20.50
41Rb 24/309

wn.02.77
50rb 48/051

wn.02.82
50rb 74/033

vn.02.85
90bb 73/022

Violets transition: Since 2009 violets have been getting darker and more robust in nature
until last years shade, which was such a dark berry, it was almost black. The general
feeling of the palette for 2014 is much softer and easier to use with violet becoming more
of an influence than a colour in its own right.
2009

2010

2011

2012

2013

Warm neutrals
This is a palette of chic and modern material tones that works effortlessly with colour or to stunning effect on their own. Sandstone, camel and caramel
add richness; mushroom and taupe make the perfect canvas, and whisperingly light shades of hessian and pearls add delicate warmth.
Key Warm neutral: Some of the most interesting colours sit in the space between two hues and this years warm neutral palette focuses on a shade which treads
lightly between warm and cool. A pale taupe with the slight hint of rose and pewter, it is an essential in creating an easy to live with modern colour scheme.

d6.05.65
60yr 41/072

cn.02.57
60yr 33/047

cool neutrals

71

e8.15.65
10yy 41/175

F6.10.70
30yy 53/125

This years palette covers the full achromatic spectrum from the black of Indian ink, through charcoal and concrete to feathery down like greys which are
barely there.There are also shades with a hint of warmth found in driftwood, pebbles and the majesty of a rocky mountain landscape.
Key Cool neutral: When grey first became a trend colour it was hard, masculine and tricky to live with. Informed by several years of wearing and decorating
with warm shades of grey we now move back to a cooler shade that possesses ease and sophistication and works perfectly with greens and blues.

Fn.02.47
30yy 20/029

KEY COLOUR 2014

e8.05.70
90yR 55/051

on.00.81
30YY 68/024

Cn.02.67
50Rr 54/018

2011

2012

2013

u0.05.75
70bb 55/044

f6.07.77
30Yy 67/084

g0.05.80
30Yy 69/048

fn.02.67
30yy 46/036

hN.02.85
81yy 81/016

gN.00.88
30gy 88/014

Fn.02.82
30yy 72/018

on.00.69
30bb 53/012

on.00.76
30bb 62/004

on.00.90
00nn 83/000

on.00.86
50Bg 83/009

sn.02.85
10bb 83/020

Warm neutrals transition: Over the last three years key shades in this colour area have had a grey
edge with a small dash of a different hue giving them character. With a similar feel to last years
shade this colour has a tiny pinch of red lending it warmth and accessibility.
2010

ON.00.10
00NN 05/000

KEY COLOUR 2014

fn.02.85
50yr 83/003

2009

On.00.60
50YR 38/017

Cool neutrals transition: Looking back over the last five years there is a pattern emerging where our
key cool neutral is almost white one year and then a more characterful grey the next. This years most
important grey is very similar to that of 2012, but where that shade had a slight green undertone, the
influence for 2014 is blue, resulting in an architectural concrete grey.
2009

2010

2011

2012

2013

72

resources
cover

cf14-SR-7

Here you will find an index


of the pictures that have
been used in this publication.

p52-59

p41-49

cf14-SR-18

cf14-B-2
cf14-MOP-16

cf14-cover

cf14-SG-10

cf14-UF-13

cf14-MOP-6

cf14-COY-6

cf14-UF-3

p1-9

cf14-DIN-9
cf14-DIN-19

cf14-COY-7

cf14-SR-8

cf14-O-2

cf14-SG-1
cf14-DIN-10

cf14-COY-8
cf14-MOP-17

cf14-SR-19

cf14-INTRO-1

cf14-SG-11

cf14-O-3

cf14-DIN-1

cf14-B-3

cf14-UF-4
cf14-UF-14

cf14-COY-9

cf14-DIN-20

cf14-MOP-7

cf14-DIN-11

cf14-SG-12

cf14-COY-10
cf14-MOP-18
cf14-SR-9

cf14-SG-2
cf14-SR-20

cf14-TITLE-1

cf14-Y-1

cf14-MOP-8

cf14-SG-13
cf14-V-1

p12-19
cf14-MOP-19

cf14-INTRO-2

cf14-DIN-2
cf14-UF-5

cf14-UF-15

cf14-SR-10

cf14-DIN-12
cf14-SR-21

cf14-SR-11

cf14-INTRO-3

cf14-COY-1

p22-29

margin
of
proof
cf14-SR-1

cf14-DIN-21

cf14-SG-3
cf14-Y-2
cf14-SG-14

cf14-UF-6

cf14-MOP-9

cf14-DIN-3

cf14-SG-4

cf14-MOP-20
cf14-UF-16

cf14-SR-12

cf14-V-2

cf14-DIN-13
cf14-SG-15

cf14-UF-7

cf14-V-3
cf14-DIN-22

p62-71

cf14-DIN-4
cf14-SR-13
cf14-UF-17
cf14-UF-8

cf14-MOP-10

cf14-SR-2

cf14-SG-16
cf14-SG-5

cf14-MOP-21

cf14-WN-1
cf14-DIN-14

p32-39
cf14-DIN-5

cf14-COY-2

cf14-MOP-1

cf14-Y-3

cf14-SG-17

cf14-MOP-11

cf14-DIN-15

cf14-SR-3

cf14-R-1

cf14-SR-14
cf14-UF-9

cf14-MOP-2

cf14-UF-18

cf14-G-1

cf14-SG-6

cf14-MOP-12
cf14-COY-3

cf14-TITLE-2

cf14-SG-18

cf14-WN-2

cf14-DIN-6

cf14-SR-4
cf14-SR-15

cf14-MOP-3

cf14-R-2
cf14-UF-10

cf14-WN-3

cf14-MOP-13
cf14-DIN-16

cf14-SG-19
cf14-COY-4

cf14-R-3

cf14-UF-1
cf14-UF-19

cf14-SR-5

cf14-DIN-7

cf14-SG-7

cf14-G-2

cf14-CN-1

cf14-G-3

cf14-CN-2

cf14-B-1

cf14-CN-3

cf14-DIN-17

cf14-SG-20
cf14-SR-16

cf14-MOP-4
cf14-UF-11

cf14-MOP-14

cf14-SG-8

cf14-COY-5

cf14-SR-6

cf14-SR-17

cf14-MOP-5

cf14-MOP-15

cf14-UF-2

cf14-UF-12

cf14-UF-20

cf14-SG-9

cf14-SG-21

cf14-DIN-8

cf14-DIN-18

cf14-O-1

For the online version of


the book, please go to
www.colourfutures.com

TM

mation regarding this artwork, please contact the


ementation Team at:
Limited
Branding Agency
l Close
0QN
om
814 9922
814 9024
ridge.com

TAILS
DULUX

E:

TM

For more information regarding this artwork, please contact the


Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com

DLUX

R:

ALBA OFFPACK LOGO

10.03.11
AS

DB

NAGER:

PROJECT DETAILS
DULUX

CLIENT NAME:

DIGITAL LITHO

ESS:

DLUX

JOB NUMBER:

VARIOUS

DESCRIPTION

BRUGUER OFFPACK LOGO

DATE:

11.03.11
AS

ORIGINATOR:

DB

PROJECT MANAGER:

VERSION NUMBER:

PRINT PROCESS:

DIGITAL LITHO

SUBSTRATE:

VARIOUS

FONTS USED:

WORK

FILE USAGE

ARTWORK VERSION NUMBER:

AGE

FINAL ARTWORK

CUTTER GUIDE:

MOCK UP
200mm - DO NOT SCALE THIS MEDIA BOX

COLOUR USAGE

CUTTER GUIDE:

ED

d by:

COPY CHECKED
Copy checked by:

SIGN-OFF
Designer:

Creative / Design Director:

sign Director:

Client Services / Implementation Project Manager:

es / Implementation Project Manager:


Implementation:

ion:
Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.

Sign off via email:

ce
be supplied with this artwork. The client or the clients
plier is responsible for ensuring that it has obtained all
ssary licences. All special colours specified are from the
hing system unless otherwise stated. The colours on this
t accurate and are intended to be used as a guide only,
or matching purposes unless otherwise stated. This
epro ready, but does not contain important information
/grip/choke etc, these need to be applied by a
specialist. Whilst every effort is made to ensure the
he text in this artwork, Design Bridge cannot accept
or any errors or omissions. Design Bridge 2009. All
operty reserved. Pending payment of full contract price.
conditions.

TM

For more information regarding this artwork, please contact the


Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com

TM

ing this artwork, please contact the


am at:

cy

PROJECT DETAILS
DULUX

CLIENT NAME:

DULUX

DLUX

CORAL OFFPACK LOGO

09.03.11

AS

JOB NUMBER:

DLUX

DESCRIPTION

DULUX OFFPACK GLOBAL LOGO

DATE:

09.03.11

ORIGINATOR:

AS

PROJECT MANAGER:

DB

PRINT PROCESS:

DIGITAL LITHO

SUBSTRATE:

DB

VARIOUS

FONTS USED:

DIGITAL LITHO

VARIOUS
FILE USAGE

ARTWORK VERSION NUMBER:

FINAL ARTWORK

MOCK UP
COLOUR USAGE

200mm - DO NOT SCALE THIS MEDIA BOX

UMBER:

CUTTER GUIDE:

CUTTER GUIDE:

COPY CHECKED
Copy checked by:

SIGN-OFF
Designer:

Creative / Design Director:

Client Services / Implementation Project Manager:

Implementation:

ntation Project Manager:


Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.

Sign off via email:

h this artwork. The client or the clients


ble for ensuring that it has obtained all
All special colours specified are from the
ess otherwise stated. The colours on this
are intended to be used as a guide only,
urposes unless otherwise stated. This
does not contain important information
c, these need to be applied by a
st every effort is made to ensure the
artwork, Design Bridge cannot accept
r omissions. Design Bridge 2009. All
Pending payment of full contract price.

TM

For more information regarding this artwork, please contact the


Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com

TM

For more information regarding this artwork, please contact the


Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com

PROJECT DETAILS
CLIENT NAME:

DULUX

JOB NUMBER:

DLUX

DESCRIPTION

DULUX VALENTINE OFFPACK LOGO

DATE:

10.03.11

ORIGINATOR:

PROJECT DETAILS

AS

PROJECT MANAGER:

DULUX

CLIENT NAME:

DB

DLUX

JOB NUMBER:

PRINT PROCESS:

DIGITAL LITHO

SUBSTRATE:

VARIOUS

DESCRIPTION

FLEXA OFFPACK LOGO

DATE:

08.03.11
AS

ORIGINATOR:

FONTS USED:

PROJECT MANAGER:

FILE USAGE

ARTWORK VERSION NUMBER:

DB

PRINT PROCESS:

DIGITAL LITHO

SUBSTRATE:

VARIOUS

FONTS USED:

FINAL ARTWORK
MOCK UP

FILE USAGE

ARTWORK VERSION NUMBER:

200mm - DO NOT SCALE THIS MEDIA BOX

COLOUR USAGE

FINAL ARTWORK

CUTTER GUIDE:

MOCK UP
200mm - DO NOT SCALE THIS MEDIA BOX

COLOUR USAGE

CUTTER GUIDE:

COPY CHECKED
Copy checked by:

COPY CHECKED

SIGN-OFF

Copy checked by:

Designer:

Creative / Design Director:

SIGN-OFF
Designer:

Client Services / Implementation Project Manager:


Creative / Design Director:

Implementation:
Client Services / Implementation Project Manager:

Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.

Implementation:

Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.

TM

ork, please contact the

TM

For more information regarding this artwork, please contact the


Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com

PROJECT DETAILS
DULUX

CLIENT NAME:

DLUX

JOB NUMBER:

ACK LOGO

TM

DESCRIPTION

LEVIS OFFPACK LOGO

DATE:

08.03.11

For more information regarding this artwork, please contact the


Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com

AS

ORIGINATOR:
PROJECT MANAGER:

HO

DB

PRINT PROCESS:

DIGITAL LITHO

SUBSTRATE:

VARIOUS

PROJECT DETAILS

FONTS USED:

FILE USAGE

ARTWORK VERSION NUMBER:

FINAL ARTWORK

CLIENT NAME:

DULUX

JOB NUMBER:

DLUX

DESCRIPTION

MARSHALL OFFPACK LOGO

DATE:

11.03.11

ORIGINATOR:

AS

PROJECT MANAGER:

DB

PRINT PROCESS:

DIGITAL LITHO

SUBSTRATE:

VARIOUS

FONTS USED:

CUTTER GUIDE:

FILE USAGE

COLOUR USAGE

ARTWORK VERSION NUMBER:

CUTTER GUIDE:

FINAL ARTWORK
MOCK UP
200mm - DO NOT SCALE THIS MEDIA BOX

200mm - DO NOT SCALE THIS MEDIA BOX

MOCK UP

COLOUR USAGE

CUTTER GUIDE:

COPY CHECKED
Copy checked by:

COPY CHECKED
Copy checked by:

SIGN-OFF

SIGN-OFF

Designer:

Designer:

Creative / Design Director:

Creative / Design Director:

Client Services / Implementation Project Manager:

ect Manager:

Client Services / Implementation Project Manager:


Implementation:

Implementation:

Client:
Sign off via email:

Client:

n off via email:

Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.

Sign off via email:

k. The client or the clients


ng that it has obtained all
ours specified are from the
stated. The colours on this
o be used as a guide only,
ss otherwise stated. This
ain important information
d to be applied by a
rt is made to ensure the
gn Bridge cannot accept
Design Bridge 2009. All
ment of full contract price.

Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.

TM

re information regarding this artwork, please contact the


e Implementation Team at:
Bridge Limited
tional Branding Agency
kenwell Close
EC1R 0QN
Kingdom
0)20 7814 9922
0)20 7814 9024
esignbridge.com

CT DETAILS
DULUX

NAME:

DLUX

UMBER:

SADOLIN OFFPACK LOGO

IPTION

17.03.11
AS

NATOR:

CT MANAGER:

DB

PROCESS:

DIGITAL LITHO

RATE:

VARIOUS

USED:

SAGE

ORK VERSION NUMBER:

ARTWORK

K UP

UR USAGE

CUTTER GUIDE:

CHECKED

hecked by:

OFF

er:

e / Design Director:

Services / Implementation Project Manager:

mentation:

colourfutures.com
ColourFutures the distinctive three-leaf
colour spectrum symbol, Alba, Astral,
Betonel, Bruguer, Coral, Dulux, Dulux
Professional, Dulux Trade, Dulux Valentine,
Flexa, Inca, Levis, Marshall, Nordsj,

AkzoNobel Decorative Paints


Sadolin, Sikkens, Vivechrom, the
International Marketing Department
AkzoNobel logo, Tomorrows
Wexham Road, Slough,
Answers Today and the Flourish logo,
are trademarks of the AkzoNobel Group Berkshire, SL2 5DS, United Kingdom
of Companies and Database Right 2013. Tel +44 (0)1753 550 000

This ColourFutures reference manual is and remains the property of Akzo Nobel N.V. and is loaned on condition that it is used solely to specify products manufactured/or
supplied by Akzo Nobel N.V. (and other companies in the AkzoNobel Group) and on condition that it shall be returned to Akzo Nobel N.V. on demand.

The contents of this reference manual are for information only. No representation or warranty is given, nor liability accepted, regarding the information given.
We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour.

Design ThisCityAgency London +44(0)20 8744 1075

Sign off via email:

nt Notice
ill not be supplied with this artwork. The client or the clients
rty supplier is responsible for ensuring that it has obtained all
nd necessary licences. All special colours specified are from the
e matching system unless otherwise stated. The colours on this
t are not accurate and are intended to be used as a guide only,
use for matching purposes unless otherwise stated. This
file is repro ready, but does not contain important information
s trap/grip/choke etc, these need to be applied by a
aphics specialist. Whilst every effort is made to ensure the
y of the text in this artwork, Design Bridge cannot accept
ibility for any errors or omissions. Design Bridge 2009. All
ual property reserved. Pending payment of full contract price.
ms and conditions.

También podría gustarte