COLGATE

Fluoride Toothpaste

CRISTEL CARLINI

TABLE OF CONTENTS
1
2
3
4
5
8

Redesign Plan
Fonts/Logo
Colors
Package Design
Photography
Advertisement

rEDESIGN PLAN
Product

Colgate Sparkling White Toothpaste

Target

Adults (ages 18 and up). Adults are the ones

who primarily go out and purchase toothpaste
for themselves or for their families.

History
Big Idea

Colgate has been creating healthier teeth

and whiter smiles since the 1800s. It was the
first toothpaste in a tube and was founded by
a man named William Colgate.
My plan to create even better sales and visual
appeal for Colgate toothpaste is to create a
new look with a more appealing color scheme
and font. I designed it to match the idea of
toothpaste and give it a more modern feel.

FONTS/LOGO
KG SKINNy LATTE

This font is used whenever the word

Colgate is used and any other main
headings on the product. It can be used
anywhere between font size 11 and 55.

Stainy

This font is used whenever needing a

contrast between the KG Skinny Latte
font. It is used for the words Sparkling
and Mint Zing Gel on the package.
It can be used anywhere between font
size 5 and 28.

COLGATE
2

I redesigned the logo to replace the

original red color and font style. This
design is simple, modern, and fresh
looking due to the mint green color
and more modern font style choice.

COLORS
Color Palette

MINT
CMYK: 34,0,29,0
RGB: 169,217,194
PANTONE: 565 C
HEX: #a8d9c2

SKy
CMYK: 63,0,16,0
RGB: 69,195,213
PANTONE: 3105 C
HEX: #45c3d5

WHITE

ORANGE

CMYK: 0,0,0,0
RGB: 255,255,255
PANTONE: 663 C
HEX: #ffffff

CMYK: 1,46,84,0
RGB: 1,46,84,0
PANTONE: 7413 C
HEX: #f59a41

I created this color scheme to better match one of Colgates

logos, Pure. Fresh. Clean. The colors blue, mint green, and
a pop of orange create a pure, fresh, and clean look that is
more mentally associated with toothpaste than the color red.

PACKAGE DESIGN
PURE. FRESH. CLEAN.

NET WT 6.4 OZ

COLGATE
NET WT 6.4 OZ
DRUG FACTS
ACTIVE INGREDIENT
SODIUM MONOFLUOROPHOSPHATE 0.76% (0.14% W/V FLUORIDE ION) - ANTICAVITy

USE

HELPS PROTECT AGAINST CAVITIES & ENABLES WHITER TEETH

WARNINGS
KEEP OUT OF REACH OF CHILDREN UNDER 6 yEARS OF AGE.

WHITE

COLGATE
WHITENS & PROTECTS

sparkling

WHITE

FLUORIDE TOOTHPASTE

Mint Zing Gel

sparkling

WHITE

FLUORIDE TOOTHPASTE

Mint Zing Gel

DIRECTIONS
ADULTS AND CHILDREN 2 yEARS OF AGE AND OLDER - BRUSH TEETH THOROUGHLy AT LEAST TWICE A DAy

FOR HEALTHy TEETH

CHILDREN 2 TO 6 yEARS - USE ONLy A PEA SIZED AMOUNT AND SUPERVISE CHILDS BRUSHING AND RINSING
CHILDREN UNDER 2 yEARS - ASK A DENTIST OR PHySICIAN

INACTIVE INGREDIENTS
GLyCERIN, HyDRATED SILICA, WATER, SODIUM BICARBONATE, PEG-12, SODIUM LAURyL SULFATE, FLAVOR, SODIUM HyDROXIDE

QUESTIONS

1-800-468-6502

-BRUSH TEETH TWICE A DAy

-FLOSS TEETH DAILy
-VISIT DENTIST REGULARLy

PURE. FRESH. CLEAN.

COLGATE

COLGATE

COLGATE

sparkling

PHOTOGRAPHy

PHOTOGRAPHy CONTINUED

ADVERTISEMENT

I created this advertisement to fit on a billboard and potentially

in a magazine as well. It was specifically designed for the
Colgate Sparkling White toothpaste. Due to this
toothpastes focus, I wanted to focus in on the white teeth and
smile. To help viewers know this ad is for toothpaste I made
sure to include a toothbrush that even matches the color
palette I created. The call to action is if you want to
Smile Whiter call 1-800-TOOTHPASTE.

CREATED By