DRAFT

The Philadelphia Urban Food and Fitness Alliance Roadmap:

What we hope to get done and how we plan to get there

This is a broad overview of the how we plan the initiative to evolve.

Step
1. Bring people together
2. Assess information as it a. Examine community
relates to our goals
3. Analyze the information As a group we will use the
we have collected
4. Identify potential options As a group we will identify Through August/September
for systems change
5. Planning phase
6. Write community action PUFFA staff will take the
plan
Activities Timeline
a. Begin to create a Through April 2008
coalition
b. Establish a collective
vision and community goals
c. Prioritize goals
Through July/August 2008
preferences
b. Look at current policies
and identify “best practices”
c. Examine current
environment (what is our
reality)
Through August/September
data to identify gaps 2008
between our vision and the
current state of affairs.
potential policy changes
and collect information
about those changes
Look at all the options Through
presented in Step 4 and October/November 2008
determine which will be
selected. This is based on:
a. Health equity- does
the policy help
address disparities in
health outcomes?
b. Community impact-
does the policy
address an issue that
is relevant to the
community?
c. Feasibility- is the
policy feasible and
is our community
ready for the
change?
Through December 2008
strategic priorities identified
in Step 5 and use them to
DRAFT

form the community action

plan.

Concurrent to the planning steps outlined above we will be working on forming the
Coalition that will implement our plan. This means there will be additional activities and
meetings to discuss governance, recruitment, and other group related tasks.

The overarching goals behind the WK Kellogg (our funders) Food and Fitness Initiative:
• Fitness goals of the initiative are to increase access to safe and inviting activity
options and spaces for physical activity. PUFFA’s Active Living Action Team is
working on the fitness goals of the initiative.
• Food system goals of the initiative are to increase access to foods that are local,
affordable, and healthy. PUFFA’s Nutrition Action Team and Food System
Action Team are working on the food system goals of the initiative.

The fitness goals relate to the four major domains of the fitness environment: School,
Parks, and Recreation, Active Transportation, and Community Design/Land Use.

The food system goals relate to domains of the food system- the who, what, where, when,
and how of our food. They include: Producing, Processing, Distributing, Retailing,
Preparing, and Eating. PUFFA has broken these domains into two groups- the Food
System Action Team is looking at Producing, Processing, and Distributing and the
Nutrition Action Team is exploring the Retailing, Preparing, and Eating domains.

The Community Action Plan we develop will likely include:

1. Policy and system change strategies
1. Resource strategies
2. Collaboration strategies
3. Communication Strategies
4. Evaluation strategies