Acknowledgement

A million thanks to the Almighty Allah, without whose support, there

can be no work. I would also like to say thanks to Sir. Md lutfar Rahman,
without his counseling and parallel skills I would have never been able to
prepare this report.

General Description about Project:

We are going to start this business with the name of S & S which is
abbreviation of two words Simple & Stylish. Business is based on the
fashion industry of Bangladesh where the product line initially includes only 4
items Wallets, Belts, Ties and Cufflinks. The 1 st outlet we will open in IUBAT
and have a plan to enhance it the all major cities of Bangladesh.

Business type: we are going to start this business as partnership.

Name of the partners:
i)
A S M Shihab
ii)
Sanoar
iii)
Sumon mia

Vision
To be the 1st choice of customers by maintaining their satifaction

Mission
Our mission is to become the change leader and to produce the
innovative and cost effective products to our customers, setting and
maintaining high standards to earn profit by using state of art technologies.

Products:
We are initially starting business with 4 products. Our products are
according to the customers demands and designed according to the new
fashion trends. Products quality is high which available on the affordable
price. To ensure the quality the products will only available on the S & S
outlet.
Product line is as follow:

Wallets
Belts
Ties
Cufflinks

Our products are according to the

customers demands and designed
according to the new
fashion trends. Products quality is high which available on the affordable
price. To insure the quality the products will only available on the S & S
outlet.

Marketing Plan:
Market Research:
We conducted market research before launching the product to know about
the market trends and demand for the product, it also help us in our market
segmentation. The data was collected through the structured interview and
sample was taken from the population of IUBAT students.

Market Segmentation
We divided our market on the basis of Gender, Age, Location, Occupation,
Education and Income.
Gender
We are targeting Male customers only in the Market.
Age
Targeted age group is 16 to 40 years, our products are mostly for the young
generation but it can also attract the old age persons as the Ties, Belts and
Wallets also used by this age peoples.
Location
We are starting business by opening 1 st outlet in the IUBAT so the targeted
customers will be located in IUBAT.

Occupation
We are targeting the all job holders, students and Businessmen in the city
Education
On the Basis of education our target customers are educated people.
Income: On the Basis of income the targeted customers having the monthly
income more than Rs. 20,000.

Competitors analysis
After conducting marketing Research we come
to know that we are facing lot of competition
in Sargodha city from numbers garments
shops and other brand available in the city. We
have an advantage that we are entering in the
market with low price (Market Penetration
strategy) and we will be the 1st mover in IUBAT.

Competition within an industry

Competitive forces

Threat to Industry Profitability

Low

Medium

Threat of substitutes

Threat of new entrants

High

Rivalry among existing firms

Bargaining power of suppliers

Bargaining
customers

power

of

Four Ps
1.
2.
3.
4.

Product
Price
Promotion
Placement

Product:
We are offering Ties, Belts, Cufflinks and Wallets
Quality
Product Quality will be high.
Packing
Packing is important to prevent product from dust and other things
packing of of products make them neat and clean.
Availability of the product
In order to capture the market share the first thing is to ensure the
availability of products, we are making all the possible efforts for the
availability of the products.

Price
Price strategy
Our pricing strategy is Market Penetration to capture the maximum
market share earlier.

Credit sales
We do not offer any sales on credit basis; we mostly do business on cash
bases in order to inject it more frequently in its operation.

Placement
Distribution Channel
Distribution Channel is the system through which the product is
transferred from manufacturer to consumer. We are using following
distribution channel.

MANUFECTURE R
CUSTOMERS

RETAIL

Promotion
A heavy promotion regarding our product will definitely help us in getting
maximum advantage, for that an extra amount have to pay for making an
extra edge in the market. We will use the different promotional methods i.e.
TV, Radio and outdoor advertisement, discounts offers and other promotional
tools like public relation in the future.
Slogan
Following is the slogan for S & S:

Better when its on you

PEST Analysis
The pest analysis includes some of these basic factors:

Political Factors
Economic Factors
Social Factors
Technological Factors
Political Factors

We are facing a lot of political instability in Bangladesh from many years

which affects the business sector very much because new governments
come with new policies which may results in winding up of any business.
There may be a government can come up with new strategies which can
affect the profitability ratios of business.
Economic Factors:
There is an economic crunch is going is Bangladesh from last 2-3 years which
has reduced the purchasing power of customers so when purchasing power
decreases the demand of customers also decrease.
Social Factors:
Keeping in view the cultural trends in Bangladesh we have products which
will be according to the cultural values of our society. This will also benefit us
in the increasing of market potential. As we know that people changes their
lifestyles and attitudes according to the new trends of society.
Technological Factors:
As we know that new technology in coming day by day. So we will be hoping
for the new technology in fashion industry come up so that we are able to
increase our sales.

SWOT Analysis
Helpful
In
te
rn
al
Or
ig
in

Harmful

Strength:

Weaknesses

Offering Low Price in market.

Target market is little.

1st mover advantage

Sargodha.

Management is not experienced.

in university of

High Quality products at low price.

High Advertisement
promoting the Brand.

budget

required

Ex
te
rn
al
Or
ig
in

Opportunities

Threats

Opportunity to enhance the business to

other cities of Pakistan.

High competition from rivals.

Opportunity to increase the product line

under same brand name

Threat of new entrance

Failure of
experience

business

due

to

lack

Financial Plan
We are going to start our business with the single outlet going to be opening in
IUBAT. The estimated cost to start the business is as follow:
Description

Amount (BDT.)

Furniture & Fixture

200,000

Equipments

100,000

Goods

300,000

Land and Building Rent

300,000

Promotional Budget

100,000

Total

1,000,000

of