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Web Design Specialist

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(Adobe CS6 Web Edition)


Academic Student Guide
Volume 1
Web Design Series
ECL05-CDWDS1-PR-1211 version 1.1 rd110712

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Web Design Specialist

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(Adobe CS6 Web Edition)


Academic Student Guide
Volume 1

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President/Chief Certification Architect


James Stanger, Ph.D.
Vice President, Operations
Todd Hopkins
Senior Content Developer

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Kenneth A. Kozakis
Managing Editor
Susan M. Lane
Editor

Sarah Skodak
Project Manager/Publisher

Certification Partners, LLC


1230 W. Washington St., Ste. 201
Tempe, AZ 85281
(602) 275-7700

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Customer Service

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Tina Strong

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Copyright 2012, All rights reserved.

Web Design Specialist


(Adobe CS6 Web Edition)
Developers

Contributors

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Irina Heer; Kenneth A. Kozakis; James Stanger, Ph.D.;


Jeffrey Brown; Chris Minnick; and Susan M. Lane

Stephen Schneiter, Brian Danks, Martin Heltai and Robert Barrett

Editors

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Susan M. Lane and Sarah Skodak

Project Manager/Publisher
Tina Strong

Trademarks

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Certification Partners is a trademark of Certification Partners, LLC. All product names and services identified
throughout this book are trademarks or registered trademarks of their respective companies. They are used
throughout this book in editorial fashion only. No such use, or the use of any trade name, is intended to convey
endorsement or other affiliation with the book. Copyrights of any screen captures in this book are the property of the
software's manufacturer.

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Disclaimer

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Certification Partners, LLC, makes a genuine attempt to ensure the accuracy and quality of the content described
herein; however, Certification Partners makes no warranty, express or implied, with respect to the quality, reliability,
accuracy, or freedom from error of this document or the products it describes. Certification Partners makes no
representation or warranty with respect to the contents hereof and specifically disclaims any implied warranties of
fitness for any particular purpose. Certification Partners disclaims all liability for any direct, indirect, incidental or
consequential, special or exemplary damages resulting from the use of the information in this document or from the
use of any products described in this document. Mention of any product or organization does not constitute an
endorsement by Certification Partners of that product or corporation. Data used in examples and labs is intended to be
fictional even if actual data is used or accessed. Any resemblance to, or use of real persons or organizations should be
treated as entirely coincidental. Certification Partners makes every effort to ensure the accuracy of URLs referenced in
all its material, but cannot guarantee that all URLs will be available throughout the life of a course. When this course
was published, all URLs were checked for accuracy and completeness. However, due to the ever-changing nature of the
Internet, some URLs may no longer be available or may have been redirected.

Copyright Information

This training manual is copyrighted and all rights are reserved by Certification Partners, LLC. No part of this
publication may be reproduced, transmitted, stored in a retrieval system, modified, or translated into any language or
computer language, in any form or by any means, electronic, mechanical, magnetic, optical, chemical, manual or
otherwise without written permission of Certification Partners, 1230 W. Washington Street, Suite 201, Tempe, AZ
85281.

Copyright 2012 by
Certification Partners, LLC
All Rights Reserved
ISBN: 0-7423-3164-4

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Table of Contents
Course Description ......................................................................................................................... x
Courseware ................................................................................................................................... xi
Course Objectives......................................................................................................................... xv
Classroom Setup .......................................................................................................................... xv
System Requirements .................................................................................................................. xv
Conventions and Graphics Used in This Book ............................................................................ xviii

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Lesson 1: Overview of Web Design Concepts ................................................................................ 1-1


Pre-Assessment Questions ................................................................................................................ 1-2
Web Technology ................................................................................................................................ 1-3
The Nature of the Web ....................................................................................................................... 1-3
Web Design Concepts ........................................................................................................................ 1-5
New Technologies .............................................................................................................................. 1-6
Evaluating Your XHTML Skills .......................................................................................................... 1-6
Case Study ........................................................................................................................................ 1-9
Lesson 1 Review .............................................................................................................................. 1-11

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Lesson 2: Web Development Teams ............................................................................................. 2-1


Pre-Assessment Questions ................................................................................................................ 2-2
Web Teams and Tasks ....................................................................................................................... 2-3
Web Project Management .................................................................................................................. 2-4
Web Project Collaboration ................................................................................................................. 2-6
Your Web Design Portfolio ................................................................................................................. 2-9
Your Web Design Business .............................................................................................................. 2-12
Case Study ...................................................................................................................................... 2-17
Lesson 2 Review .............................................................................................................................. 2-19

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Lesson 3: Web Project Management Fundamentals ...................................................................... 3-1


Pre-Assessment Questions ................................................................................................................ 3-2
Web Project Management Phases ....................................................................................................... 3-3
Project Documentation and Communication ...................................................................................... 3-8
Case Study ...................................................................................................................................... 3-11
Lesson 3 Review .............................................................................................................................. 3-13

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Lesson 4: Web Site Development Process..................................................................................... 4-1


Pre-Assessment Questions ................................................................................................................ 4-2
Bottom-Up Approach to Web Development ........................................................................................ 4-3
Understanding the Business Process ................................................................................................. 4-3
Defining a Web Site Vision................................................................................................................. 4-4
From Vision to Strategy ..................................................................................................................... 4-5
Web Site Specifications...................................................................................................................... 4-6
The Metaphor .................................................................................................................................. 4-10
Mystery Meat Navigation ................................................................................................................. 4-14
The Mindmapping Process ............................................................................................................... 4-15
Creating a Web Site Wireframe ........................................................................................................ 4-18
Creating a Web Page Wireframe ....................................................................................................... 4-19
Case Study ...................................................................................................................................... 4-20
Lesson 4 Review .............................................................................................................................. 4-22
Lesson 5: Web Page Layout and Elements .................................................................................... 5-1
Pre-Assessment Questions ................................................................................................................ 5-2
Web Users and Site Design ................................................................................................................ 5-3
Effective Web Page Layout ................................................................................................................. 5-5
Branding and the Web..................................................................................................................... 5-18
Color and Web Design ..................................................................................................................... 5-18
Fonts and Web Design..................................................................................................................... 5-23
Case Study ...................................................................................................................................... 5-27
Lesson 5 Review .............................................................................................................................. 5-30

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Lesson 6: Web Site Usability and Accessibility ............................................................................ 6-1


Pre-Assessment Questions ................................................................................................................ 6-2
Audience Usability and Accessibility .................................................................................................. 6-3
Defining Usability .............................................................................................................................. 6-3
Web Site Usability Testing ................................................................................................................. 6-4
Web Page Accessibility....................................................................................................................... 6-6
Case Study ........................................................................................................................................ 6-9
Lesson 6 Review .............................................................................................................................. 6-11

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Lesson 7: Browsers ...................................................................................................................... 7-1


Pre-Assessment Questions ................................................................................................................ 7-2
Browsers and Navigation ................................................................................................................... 7-3
Browsers and Design Considerations ................................................................................................. 7-4
Browser Adoption .............................................................................................................................. 7-6
Major, Minor and Alternative Browsers .............................................................................................. 7-7
Creating Aliases with TinyURL......................................................................................................... 7-20
Utilizing CAPTCHA .......................................................................................................................... 7-21
Case Study ...................................................................................................................................... 7-25
Lesson 7 Review .............................................................................................................................. 7-27

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Lesson 8: Navigation Concepts .................................................................................................... 8-1


Pre-Assessment Questions ................................................................................................................ 8-2
Why Is Navigation Critical? ................................................................................................................ 8-3
Primary and Secondary Navigation .................................................................................................... 8-3
Navigation Hierarchy ......................................................................................................................... 8-3
Site Structure, URLs and File Names ................................................................................................. 8-6
Familiar Navigation Conventions ....................................................................................................... 8-7
Guided Navigation ............................................................................................................................. 8-8
Navigation Action Plan ...................................................................................................................... 8-8
Case Study ...................................................................................................................................... 8-11
Lesson 8 Review .............................................................................................................................. 8-13

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Lesson 9: Web Graphics ............................................................................................................... 9-1


Pre-Assessment Questions ................................................................................................................ 9-2
Web Site Images ................................................................................................................................ 9-3
Digital Imaging Concepts ................................................................................................................... 9-9
Raster vs. Vector Graphics .............................................................................................................. 9-10
Graphics Applications ..................................................................................................................... 9-12
Image File Formats .......................................................................................................................... 9-13
Creating and Optimizing Images ...................................................................................................... 9-16
Essential Graphic Design Concepts ................................................................................................. 9-22
Case Study ...................................................................................................................................... 9-27
Lesson 9 Review .............................................................................................................................. 9-29

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Lesson 10: Multimedia and the Web ......................................................................................... 10-1


Pre-Assessment Questions .............................................................................................................. 10-2
Multimedia and Web Sites ............................................................................................................... 10-3
Current Multimedia Capabilities ...................................................................................................... 10-3
Animation and the Web ................................................................................................................... 10-4
Audio and the Web .......................................................................................................................... 10-5
Video and the Web .......................................................................................................................... 10-7
Goals of a Multimedia Site ............................................................................................................... 10-7
Multimedia Site Design Basics......................................................................................................... 10-8
User Interaction .............................................................................................................................. 10-9
Selecting Multimedia Elements ...................................................................................................... 10-10
Case Study .................................................................................................................................... 10-13
Lesson 10 Review .......................................................................................................................... 10-15
Lesson 11: Ethical and Legal Issues in Web Development .......................................................... 11-1
Pre-Assessment Questions .............................................................................................................. 11-2
Ethics and Law in Web Development ............................................................................................... 11-3
Ethical Issues and the Web ............................................................................................................. 11-3
Legal Issues and the Web ................................................................................................................ 11-5

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Case Study .................................................................................................................................... 11-11


Lesson 11 Review .......................................................................................................................... 11-13

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Lesson 12: HTML and the Evolution of Markup ......................................................................... 12-1


Pre-Assessment Questions .............................................................................................................. 12-2
Function of Markup Languages ....................................................................................................... 12-3
SGML: A Short History .................................................................................................................... 12-3
What Is HTML? ............................................................................................................................... 12-4
HTML Goals .................................................................................................................................... 12-5
The HTML Standard ........................................................................................................................ 12-7
HTML 1.0 and 2.0 ........................................................................................................................... 12-8
HTML 3.0 and 3.2 ........................................................................................................................... 12-8
HTML 4.0 and 4.01 ......................................................................................................................... 12-8
Separating Format from Structure in HTML..................................................................................... 12-9
Extensible HTML (XHTML)............................................................................................................. 12-10
Reference Sites for Web Developers ............................................................................................... 12-10
Case Study .................................................................................................................................... 12-11
Lesson 12 Review .......................................................................................................................... 12-13

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Lesson 13: XML and XHTML ...................................................................................................... 13-1


Pre-Assessment Questions .............................................................................................................. 13-2
What Is XML?.................................................................................................................................. 13-3
XML Goals ...................................................................................................................................... 13-5
What Is an XML Document? ............................................................................................................ 13-6
Rules for Well-Formed XML ............................................................................................................. 13-7
HTML Transition to XML ............................................................................................................... 13-10
What Is XHTML? ........................................................................................................................... 13-13
Applying a Single Standard Consistently ....................................................................................... 13-15
Case Study .................................................................................................................................... 13-16
Lesson 13 Review .......................................................................................................................... 13-18

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Lesson 14: Web Page Structure Tables and Framesets............................................................ 14-1


Pre-Assessment Questions .............................................................................................................. 14-2
Creating Structure with X/HTML Tables.......................................................................................... 14-3
Diagramming a Basic X/HTML Table ............................................................................................... 14-4
Borderless Web Page Structure........................................................................................................ 14-6
X/HTML Frames and Framesets ...................................................................................................... 14-9
The X/HTML <frameset> Tag ......................................................................................................... 14-11
The X/HTML <frame> Tag ............................................................................................................. 14-12
Targeting Hyperlinks in X/HTML ................................................................................................... 14-16
The X/HTML <noframes> Tag ........................................................................................................ 14-24
Case Study .................................................................................................................................... 14-25
Lesson 14 Review .......................................................................................................................... 14-27

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Lesson 15: Cascading Style Sheets ............................................................................................ 15-1


Pre-Assessment Questions .............................................................................................................. 15-2
Style Sheets .................................................................................................................................... 15-3
Cascading Style Sheets.................................................................................................................... 15-3
Defining and Using Styles................................................................................................................ 15-4
Changeable Style Attributes ............................................................................................................ 15-5
Style Guides .................................................................................................................................. 15-14
Changes from CSS1 to CSS2 ......................................................................................................... 15-15
Page Layout with CSS ................................................................................................................... 15-16
The CSS Box Model ....................................................................................................................... 15-16
Document Flow and Positioning .................................................................................................... 15-18
CSS Positioning Schemes .............................................................................................................. 15-25
Case Study .................................................................................................................................... 15-38
Lesson 15 Review .......................................................................................................................... 15-40
Lesson 16: Site Content and Metadata ..................................................................................... 16-1
Pre-Assessment Questions .............................................................................................................. 16-2
Written Web Site Content ................................................................................................................ 16-3
Internet Marketing and Search Engine Optimization (SEO) .............................................................. 16-5

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Metadata ....................................................................................................................................... 16-13


The <meta> Tag and Document Identification ................................................................................ 16-14
The <meta> Tag and Search Engines ............................................................................................. 16-17
The <meta> Tag and Delayed File Change ...................................................................................... 16-21
Case Study .................................................................................................................................... 16-23
Lesson 16 Review .......................................................................................................................... 16-26

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Lesson 17: Site Development with Microsoft Expression Web 4 Introduction ......................... 17-1
Pre-Assessment Questions .............................................................................................................. 17-2
The Transition from FrontPage ........................................................................................................ 17-3
Microsoft Expression Web 4 ............................................................................................................ 17-4
Expression Web Views ..................................................................................................................... 17-4
Expression Web Menus and Toolbars .............................................................................................. 17-6
Opening Web Sites and Files in Expression Web .............................................................................. 17-7
Developing W3C-Compliant Code with Expression Web ................................................................. 17-13
Case Study .................................................................................................................................... 17-19
Lesson 17 Review .......................................................................................................................... 17-21

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Lesson 18: Site Development with Expression Web 4 Basic Features ..................................... 18-1
Pre-Assessment Questions .............................................................................................................. 18-2
Page Layout Options in Expression Web .......................................................................................... 18-3
Creating a New Web Site Using Expression Web .............................................................................. 18-3
Page Layout with CSS ..................................................................................................................... 18-5
Inserting Images with Expression Web........................................................................................... 18-16
Creating Hyperlinks with Expression Web ..................................................................................... 18-20
Creating Image Maps with Expression Web.................................................................................... 18-22
Creating Navigation Bars Using CSS.............................................................................................. 18-23
Expression Web's Dynamic Web Templates ................................................................................... 18-28
Pasting Formatted Text with Expression Web ................................................................................ 18-34
Pasting X/HTML content with Expression Web .............................................................................. 18-37
Case Study .................................................................................................................................... 18-39
Lesson 18 Review .......................................................................................................................... 18-41

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Lesson 19: Site Development with Expression Web 4 Advanced Features ............................... 19-1
Pre-Assessment Questions .............................................................................................................. 19-2
Expression Web Styles .................................................................................................................... 19-3
Adding Interactivity to Web Pages .................................................................................................. 19-12
Creating Web Forms with Expression Web ..................................................................................... 19-15
Connecting to Databases ............................................................................................................... 19-21
Expression Web Reports ................................................................................................................ 19-26
Options for Replacing Old Webbots................................................................................................ 19-28
Case Study .................................................................................................................................... 19-30
Lesson 19 Review .......................................................................................................................... 19-32
Index ................................................................................................................................... Index-1

List of Labs

1-1: Creating a basic Web page ...................................................................................................... 1-6


2-1: Creating a Web portfolio ........................................................................................................ 2-10
3-1: Evaluating project-tracking software ....................................................................................... 3-9
4-1: Creating a vision statement for a Web site ............................................................................... 4-4
4-2: Developing tactics to support a Web site strategy .................................................................... 4-6
4-3: Developing the specifications for a Web site ............................................................................. 4-7
4-4: Mindmapping a Web site ....................................................................................................... 4-17
6-1: Identifying common accessibility issues .................................................................................. 6-8
7-1: Investigating Google Chrome ................................................................................................. 7-13
7-2: Testing a site in multiple browsers ........................................................................................ 7-17
7-3: Creating an alias with TinyURL ............................................................................................. 7-20
7-4: Adding a CAPTCHA to a Web page ......................................................................................... 7-22
9-1: Adding tags to a photo ............................................................................................................ 9-7
9-2: Optimizing images for Web use ............................................................................................. 9-18
11-1: Discovering copyright infringement ................................................................................... 11-10

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14-1: Creating a simple XHTML table ........................................................................................... 14-5


14-2: Creating a simple Web page structure ................................................................................. 14-8
14-3: Creating a rows frameset in XHTML .................................................................................. 14-13
14-4: Creating a columns frameset in XHTML ............................................................................ 14-14
14-5: Hyperlinking frame content in XHTML .............................................................................. 14-15
14-6: Creating targeted hyperlinks in XHTML ............................................................................. 14-16
14-7: Targeting links to the top frame in XHTML ........................................................................ 14-19
14-8: Combining columns and rows in nested framesets ............................................................ 14-20
14-9: Combining frames in XHTML ............................................................................................ 14-22
14-10: Adding attributes to the frameset .................................................................................... 14-24
15-1: Creating and using embedded styles ................................................................................... 15-7
15-2: Applying inline styles .......................................................................................................... 15-9
15-3: Linking to an external style sheet ...................................................................................... 15-10
15-4: Using CSS class selectors .................................................................................................. 15-13
15-5: Creating a basic two-column layout with CSS ................................................................... 15-26
15-6: Creating a three-column layout with CSS .......................................................................... 15-30
15-7: Converting a table-based page layout to CSS positioning ................................................... 15-34
16-1: Using the <meta> tag to refresh a page automatically ........................................................ 16-22
17-1: Launching Expression Web ................................................................................................. 17-7
17-2: Validating code with Expression Web ................................................................................ 17-14
18-1: Creating a new Web site with Expression Web ..................................................................... 18-4
18-2: Preparing to lay out the home page with Expression Web .................................................... 18-6
18-3: Nesting divisions with Expression Web .............................................................................. 18-11
18-4: Inserting images with Expression Web .............................................................................. 18-17
18-5: Modifying division properties with Expression Web ............................................................ 18-19
18-6: Creating hyperlinks with Expression Web.......................................................................... 18-21
18-7: Creating an image map with Expression Web .................................................................... 18-22
18-8: Creating navigation bars using CSS .................................................................................. 18-24
18-9: Adding and styling links using CSS ................................................................................... 18-26
18-10: Creating a dynamic Web template with Expression Web .................................................. 18-29
18-11: Adding supporting Web pages with Expression Web ........................................................ 18-32
18-12: Detaching pages from a dynamic Web template with Expression Web .............................. 18-33
18-13: Pasting formatted text with Expression Web .................................................................... 18-35
18-14: Pasting X/HTML data into an Expression Web document ................................................ 18-37
19-1: Working with external style sheets in Expression Web ......................................................... 19-6
19-2: Creating embedded styles with Expression Web .................................................................. 19-7
19-3: Using inline styles in Expression Web ................................................................................. 19-9
19-4: Attaching multiple style sheets with Expression Web......................................................... 19-11
19-5: Adding behaviors with Expression Web ............................................................................. 19-13
19-6: Creating Web forms with Expression Web ......................................................................... 19-16
19-7: Connecting to an Access database ..................................................................................... 19-22
19-8: Using Expression Web reports ........................................................................................... 19-26

List of Tables

5-1: Page size and download time .............................................................................................. 5-14


5-2: RGB and hexadecimal color value examples ....................................................................... 5-21
5-3: Browser-safe color palette................................................................................................... 5-22
5-4: Browser-safe color intensities ............................................................................................. 5-23
9-1: Image file formats ............................................................................................................... 9-13
10-1: Audio file types ................................................................................................................. 10-6
15-1: Changeable style attributes .............................................................................................. 15-6
15-2: CSS2 features ................................................................................................................ 15-15
16-1: Values of <meta> tag http-equiv and content attributes .................................................. 16-16
18-1: Hyperlink states ............................................................................................................. 18-27
18-2: Hyperlink selectors ......................................................................................................... 18-27
18-3: Paste options .................................................................................................................. 18-34

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Course Description

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The Web Design Specialist course teaches you how to design and publish Web sites. General topics
include Web Site Development Essentials (such as the site development process, customer expectations,
and ethical and legal issues in Web development), Web Design Elements (such as aesthetics, the site
user's experience, navigation, usability and accessibility), Basic Web Technologies (such as basic
Hypertext Markup Language [HTML], Extensible HTML [XHTML] and extended technologies, image files,
GUI site development applications, site publishing and maintenance) and Advanced Web Technologies
(such as multimedia and plug-in technologies, client-side and server-side technologies, and Web
databases).

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In this course, you will work with popular production tools such as Microsoft Expression Web, and Adobe
Dreamweaver and Flash. You will study design and development technologies such as Cascading Style
Sheets (CSS), Extensible Markup Language (XML), JavaScript, Java applets, Dynamic HTML, plug-ins,
multimedia and databases. You will also explore the extensibility of design tools, incompatibility issues
surrounding these tools, and the functionality of current Web browsers.

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Web Design Specialist will also teach you to manage the Web site development process. You will learn
about new technologies and traditional strategies involving the Web designer job role. Throughout this
course, you will learn how Web sites are developed as managed projects, relate Web site development to
business goals, and apply guidelines for user accessibility to Web site development. You will also consider
site design from several perspectives. You will approach design from the Web user's perspective so that
you can identify with user interests and needs. You will also assume the roles of Web designer and project
manager, as you work through the Web site development process by evolving a Web presence site into a
working prototype Web project. Hands-on labs include real-world scenarios based on a previously live
version of the Habitat for Humanity International Web site. Note that students will build prototype pages
using Habitat for Humanity content. This content is provided by Habitat for Humanity with permission to
use it in labs teaching site development skills. The prototype pages that students build do not necessarily
represent, duplicate or simulate the current live Habitat for Humanity Web site, which can be visited at
www.habitat.org.
This course provides a balance of training in theory, technology, project management and hands-on
development. The skills and concepts taught in this course enable corporations to overcome the
challenges of bringing mission-critical business information to the Internet and intranet environments.

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All CIW courses offer Case Studies for class discussion about real-world skills applications, and updated
topics such as project management and the relationship between technology and business operations.
Guided, step-by-step labs provide opportunities to practice new skills. You can challenge yourself and
review your skills after each lesson in the Lesson Summary and Lesson Review sections. Additional skill
reinforcement is provided in Activities, Optional Labs, Lesson Quizzes and a Course Assessment that are
available from your instructor.
This coursebook includes supplemental material located on CIW Online. To practice the skills presented
in class or to perform any labs that were not completed, refer to the Classroom Setup section for
information about system requirements and using the lab files.
The CIW Web Design Specialist course prepares students to take the CIW Web Design Specialist
certification exam.

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Series
CIW Web Design Specialist is the first course in the CIW Web Design Professional series:

Web Design Specialist

E-Commerce Specialist

Prerequisites

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Students taking this course need a basic understanding of Internet functionality and tools, and X/HTML.
No prerequisite courses or certifications are required prior to taking this course or the corresponding
certification exam. However, the course and exam are challenging and comprehensive. CIW offers the Web
Foundations Associate curriculum to provide the base of foundational X/HTML and Internet knowledge
necessary for this course. The CIW Foundations courses are not required, but for many candidates they
are extremely helpful.

Certification

The CIW Web Design Specialist course prepares you to take the high-stakes CIW Web Design Specialist
certification exam (1D0-520). Those who pass this exam earn the highly respected CIW Web Design
Specialist certification, which is recognized throughout the industry as validating essential Web
development skills for the workplace. Those who also pass the CIW E-Commerce Specialist exam
(1D0-525) earn the CIW Web Design Professional certification, which validates advanced skills in Web site
and e-commerce solution development.

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To register for a CIW exam online, visit Prometric at http://securereg3.prometric.com/ or VUE at


www.vue.com/. For more information about CIW exams, visit www.CIWcertified.com/.

Target audience

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The CIW Web Design Specialist course is for individuals who want to develop the skills necessary to
specialize in Web site design:
Web designers

Internet consultants

IT professionals

Marketing professionals

Web and graphic artists

Business professionals

Entrepreneurs who want to develop their own Web presence

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Students with little or no background in Web design should consider starting with the CIW Site
Development Foundations course to learn the basics of Web site authoring and development.

Courseware

This coursebook was developed for instructor-led training and will assist you during class. Along with
comprehensive instructional text and objectives checklists, this coursebook provides easy-to-follow
hands-on labs and a glossary of course-specific terms. It also provides Internet addresses needed to
complete some labs, although due to the constantly changing nature of the Internet, some addresses may
no longer be valid.
The student coursebook is organized in the following manner:

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Student Coursebook
Table of contents (including lists of labs, figures and tables)
Lessons
Lesson objectives
Pre-assessment questions
Narrative text (including exam objective callouts,

Labs (including exam objective callouts, tables and


figures, warnings and tech notes)
Case Study
Lesson summary

Lesson review questions


Appendixes

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CIW Online
Online Resources
Pre-assessment test
Lesson resources
Movie Clips
CIW Online Exercises
CIW Course Mastery
Lab files
Flashcards
CIW Practice Exams
Supplemental Files
Answers*
Appendixes
Handouts*
Live Labs**

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Glossary
Index

tables and figures, warnings and tech notes)


Online Resources callouts

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*Not included in Academic Student materials.


**Live Labs are available in Self-Study products.

When you return to your home or office, you will find this coursebook to be a valuable resource for
reviewing labs and applying the skills you have learned. Each lesson concludes with questions that review
the material. Lesson review questions are provided as a study resource only and in no way guarantee a
passing score on any CIW exams.

Coursebook versions

Instructor (Academic, Learning Center and Corporate) Example syllabi for 10-week, 16-week
and 32-week instruction periods are included with the instructor supplemental files available on CIW
Online. Learning centers can teach this series at an accelerated pace; consult the implementation
tables that can be found on CIW Online. The supplemental files also include an appendix listing the
CIW Web Design Specialist certification exam objectives and locations of corresponding material in
the coursebook. The instructor version of this book includes Instructor Notes in the margin, which
provide additional tips and commentary for the instructor to supplement course narrative. Margin
callouts also direct instructors to material that relates directly to specified CIW Web Design Specialist
objectives. The instructor book and supplemental files contain all answers to Activities (pen-andpaper-based), Optional Labs (computer-based), Lesson Quizzes and the Course Assessment. The
supplemental files also include handout versions of all Activities, Optional Labs, Lesson Quizzes and
the Course Assessment, which the instructor can print and assign during class or as homework.

EV

AL

CIW courseware is designed for various classroom environments: academic, learning center and
corporate. These coursebooks are available in both instructor and student versions. Student versions are
available for both the academic environment and the learning center/corporate environment. Check your
book to verify which version you have.

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Lesson Quizzes and Course Assessments are provided as study and course-grading resources only;
success on these materials in no way guarantees a passing score on any CIW certification exam. The
movies provide supplementary instruction in a multimedia format, and enhance the coursebook
narrative and labs. However, movie content does not comprehensively address CIW Web Design
Specialist certification exam objectives and is not intended to replace coursebook content.
Student (Academic) The student book and supplemental files include Pre-Assessment and Lesson
Review questions for each lesson. However, the student book does not provide answers to these
questions. It also does not include any Activities, Optional Labs, Quizzes or the Course Assessment.
Students can obtain these elements and answers only from the instructor. The student supplemental
materials include appendixes and files used to perform many of the labs in the coursebook. The
supplemental files also include an appendix listing the CIW Web Design Specialist certification exam
objectives and locations of corresponding material in the coursebook. Lesson Quizzes and Course
Assessments are provided as study and course-grading resources only; success on these materials in
no way guarantees a passing score on any CIW certification exam. The movies provide supplementary
instruction in a multimedia format, and enhance the coursebook narrative and labs. However, movie
content does not comprehensively address CIW Web Design Specialist certification exam objectives
and is not intended to replace coursebook content.

Student (Learning Center/Corporate) Designed for the learning center/corporate environment,


this student book includes Pre-Assessment and Lesson Review questions. The student supplemental
materials include appendixes; files used to perform many of the labs in the coursebook; and answers
to the Pre-Assessment Questions, Lesson Review Questions, Course Assessment, Activities, Optional
Labs and Lesson Quizzes. The supplemental files also include an appendix listing the CIW Web
Design Specialist certification exam objectives and locations of corresponding material in the
coursebook. Lesson Quizzes and Course Assessments are provided as study and course-grading
resources only; success on these materials in no way guarantees a passing score on any CIW
certification exam. The movies provide supplementary instruction in a multimedia format, and
enhance the coursebook narrative and labs. However, movie content does not comprehensively
address CIW Web Design Specialist certification exam objectives and is not intended to replace
coursebook content.

UA
T

IO

CO

PY

Online resources

You can visit CIW Online at http://education.certification-partners.com/ciw/ to access supplemental


course materials and to get help in preparing for the CIW Web Design Specialist certification exam. CIW
Online provides a variety of online tools you can use to supplement the Official CIW Courseware.

AL

CIW Courseware Supplemental Files

EV

This coursebook includes supplemental material that can be accessed from CIW Online. Online materials
are provided for both instructors and students, and include some elements required to complete the
coursework and other optional elements that are provided for your interest or further study. Student
materials include lab files used to complete the course labs, answers to student exercises and quizzes,
and appendixes with related information (including the CIW Web Design Specialist Objectives And
Locations Appendix). Instructor materials include course syllabi and implementation tables, answers to
students exercises and quizzes, and appendixes with related information (including the CIW Web Design
Specialist Objectives And Locations Appendix). See the CIW Supplemental Files section under Classroom
Setup for information about accessing these files.

CIW Movies
The CIW Web Design Specialist course offers movie files from LearnKey that discuss selected technology
topics. To view the movies, log on to CIW Online at http://education.certification-partners.com/ciw/. Use
the access code provided to register for the movies and view them online. If you have any questions,
please contact Product Support at (866) 370-3511 or support@certification-partners.com.

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Consider the following points about the CIW Movies:


The movies provide supplementary instruction in a multimedia format, and enhance the coursebook
narrative and labs. However, movie content does not comprehensively address CIW Web Design
Specialist certification exam objectives and is not intended to replace coursebook content.

The CIW Web Design Specialist coursebook includes a Movie Time appendix that indicates appropriate
points at which to view the supplemental movies.

Instructors in a classroom environment are strongly encouraged to present movies to the entire class
using a computer screen projector. Group presentations enable instructors to present and discuss
movie content when appropriate. Controlling the presentation of movies also minimizes distractions
from course material and essential lecture or lab time.

Students are strongly encouraged to watch the movie clips on their own if they are unable to view
them in class. Each student is provided access to CIW Online to view the movies.

The access code provided allows instructors and students to view the movies. Do not distribute the
code to unauthorized users.

CO

PY

CIW Online Exercises

IO

These interactive activities are instructional supplements to the official print and online books, designed
to offer a blended-learning approach. Mapped directly to the Official CIW Courseware, the CIW Online
Exercises enable you to review important concepts from the Web Design Specialist course and measure
your proficiency on content relevant to the CIW Web Design Specialist certification exam. CIW Online
Exercises challenge you with a wide range of activities, including glossary flashcards, matching exercises,
fill in the blank, crossword puzzles and true/false questions all providing immediate feedback.

CIW Course Mastery

UA
T

CIW Course Mastery is designed to assess your knowledge of the concepts, skills and best practices of
Web technology taught in the Official CIW Courseware. The CIW Course Mastery assesses lesson
knowledge, reinforces classroom learning and enhances instruction. This online review program contains
multiple-choice questions that cover Web Design Specialist courseware content lesson by lesson. The
Course Mastery program is based on a unique method that maximizes knowledge retention.

CIW Certification Practice Exams

AL

After you have mastered the Web Design Specialist course material, you are ready to prepare for the highstakes CIW Web Design Specialist certification exam. The online CIW Certification Practice Exams
program helps you build confidence with your knowledge of the CIW exam objectives. This program
provides you with:
Timed practice exams that simulate the high-stakes testing environment and help predict actual
performance on CIW certification exams.

A feedback review mode that allows you to check answers while taking the practice exam and gain
valuable feedback that relates each question to a CIW exam objective and a lesson in the Official CIW
Courseware.

Exam results that report on your mastery of each CIW exam objective.

Personalized performance reports and study plans to track individual progress and view overall class
trends.

EV

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Course Objectives
After completing this course, you will be able to:
Identify and implement Web design concepts, including page layout, multimedia, font and color
selection, graphic images, audience usability, file hierarchy, and navigation.

Manage the Web site development process, develop a Web strategy with goals and tactics to support
it, and implement techniques such as mindmapping and the site metaphor concept.

Choose and implement basic Web technologies, such as X/HTML tables and frames, metadata, and
Cascading Style Sheets (CSS).

Use Web production applications and tools to create and manage pages and sites, create animated
GIFs, edit graphic image files, and create multimedia files.

Define and implement advanced Web technologies, including scripting languages, Dynamic HTML,
Extensible Markup Language (XML), Secure XML, RSS feeds, server-side technologies, Java applets
and plug-ins.

Explain the functions of Web servers, server administration ports, cookies, databases and database
management systems.

Compare in-house Web site hosting to hosting with an Internet Service Provider (ISP) or Application
Service Provide (ASP), and publish sites to the Web using various tools and techniques.

Complete development of a functional Web site, and maintain and update a site using common site
and server security principles.

CO

PY

IO

Classroom Setup

UA
T

Your instructor has probably set up the classroom computers based on the system requirements listed in
the following sections. Most software configurations on your computer are identical to those on your
instructor's computer. However, your instructor may use additional software to demonstrate network
interaction or related technologies.

System Requirements

This section lists the hardware, software and connectivity requirements to implement this course.

Hardware

AL

Each classroom should be equipped with an individual computer workstation for each student and the
instructor. The following table summarizes the hardware requirements for all courses in the CIW
program.

EV

Note: The CIW hardware requirements are similar to the minimum system requirements for Microsoft
Windows 7 and Adobe Creative Suite 6 (CS6) implementation.

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Hardware Specifications

Minimum Requirements

Processor

Intel Pentium 4 or AMD Athlon 64 processor

L2 cache

256 KB

Hard disk

Windows 7: 16 GB available hard disk space (32-bit) or 20 GB


available hard disk space (64-bit)
Expression Web 4: 2 GB or more of available hard disk space

PY

Adobe Creative Suite 6 (CS6): 11 GB of available hard disk space


for installation; additional free space required during installation
2GB of RAM (3GB recommended) for 32 bit; 2GB of RAM (8GB
recommended) for 64 bit

DVD-ROM drive

32X

Network interface card (NIC)

10BaseT or 100BaseTX (10 or 100 Mbps)

Sound card/speakers

Required for instructor station, optional for student stations

Video adapter

DirectX 9 graphics device with Windows Display Driver Model


(WDDM) 1.0 or higher driver

Network hubs

Enough 10-port 10BaseT or 100BaseTX (10 or 100 Mbps) hubs


to allow classroom computers to communicate

Monitor

1280x800 display required (1280x1024 recommended) with 16bit color and 512MB of VRAM

Router*

Multi-homed system with three NICs


(Windows 7/2008 server)*

IO

CO

RAM

Software

UA
T

* Router only required for some security and networking courses. Please review the connectivity or
network requirements for each course to determine if a router is required. Must meet universal CIW
hardware requirements.

The recommended software configurations for computers used to complete the labs in this book are as follows.
Microsoft Windows 7 (typical installation)

Microsoft Internet Explorer 8.0 (typical installation)

Mozilla Firefox 3.6 (or later) browser

Microsoft Expression Web 4

Adobe Creative Suite 6 (CS6) Design & Web Premium (recommended package, which includes the
following individual applications required for this course):

Adobe Dreamweaver CS6

Adobe Fireworks CS6

Adobe Flash Professional CS6

EV

AL

Adobe Creative Suite 6 (CS6) requires the following:


o

Java Runtime Environment 1.6 (included)

QuickTime 7.6.6 software (required for HTML5 media playback and multimedia features)

Adobe Flash Player 10 software (required to export SWF files)

Microsoft Word (any version)

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Connectivity
Internet connectivity is required for this course. You will experience optimal performance with a dedicated
Internet connection (e.g., a cable/DSL modem or a T1 line). However, you can teach the course using
slower connections (e.g., 56-Kbps modem).

CIW Web Design Specialist supplemental files

PY

This coursebook includes supplemental materials that are referenced and used throughout the course.
These supplemental materials are provided online at http://education.certification-partners.com/ciw/.

EV

AL

UA
T

IO

CO

You will need to create a directory for all supplemental materials for the course. The default location is
C:\CIW\[Course_Title]. To view or download the materials, go to CIW Online, click the link for each file
and save to this directory. You can then create a shortcut to this directory on your Desktop. As you
conduct the course labs, you can use this shortcut to quickly access your lab files.

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Conventions and Graphics Used in This Book


The following conventions are used in Certification Partners coursebooks.
Technology terms defined in the margins are indicated in bold type the first time
they appear in the text. However, not every word in bold is a term requiring
definition.

Lab Text

Text that you enter in a lab appears in italic bold type. Names of components that
you access or change in a lab appear in bold type.

Notations

Notations or comments regarding screenshots, labs or other text are indicated in italic
type.

Program Code or
Commands

CO

PY

Terms

Text used in program code or operating system commands appears in the Lucida

Sans Typewriter font.

The following graphics are used in these coursebooks.

IO

Tech Notes point out exceptions or special circumstances that you may find when
working with a particular procedure. Tech Notes that occur within a lab are
displayed without the graphic.

UA
T

Tech Tips offer special-interest information about the current subject.

Warnings alert you about cautions to observe or actions to avoid.

AL

This graphic signals the start of an exercise or other hands-on activity.

EV

The Movie Time graphic signals appropriate points in the course at which to view
movie clips. All movie clips are 2012 LearnKey, Inc.

Each lesson summary includes an Application Project. This project is designed to


provoke interest and apply the skills taught in the lesson to your daily activities.
Each lesson concludes with a summary of the skills and objectives taught in that
lesson. You can use the Skills Review checklist to evaluate what you have learned.

This graphic indicates a line of code that is completed on the following line.

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IO

Objectives

CO

1Lesson 1:
Overview of Web
Design Concepts
By the end of this lesson, you will be able to:

1.2.1: Balance customer needs and usability with site design principles and
aesthetics (includes distinguishing site design customer from site audience).

2.2.1: Identify Web site characteristics and strategies to enable them, including
interactivity, navigation, database integration.

2.2.5: Identify purpose and usefulness of multimedia.

3.1.2: Write X/HTML code to create a static Web page with text and images.

4.1.1: Identify multimedia Web design principles, and choose appropriate multimedia
technologies for a site based on usability criteria.

EV

AL

UA
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1-2

Web Design Specialist

Pre-Assessment Questions
By its nature, the Internet is:

2.

Aside from customer or design requirements, you should only consider using
multimedia on a site:
a.
b.
c.
d.

when
when
when
when

it
it
it
it

makes the site look more impressive to other developers.


increases download time only for certain pages.
is Adobe Flash or a related SWF technology.
has either no effect or a positive effect on the usability of the site.

What does the acronym GUI stand for, and what does it mean?

EV

AL

UA
T

IO

3.

transactional.
linear.
passive.
self-reflective.

PY

a.
b.
c.
d.

CO

1.

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1-3

Web Technology

PY

In a relatively short period of time, the World Wide Web has become an indispensable tool
for both work and leisure. Many people now turn to the Web in their daily lives to find
information, rather than using the telephone or other traditional means. The Web allows
information to be disseminated with speed, accuracy and detail. Web addresses are now
included in most businesses' radio, television and print advertisements, offering
customers a more personalized and specific method of information access to assist in
learning and decision making.

CO

However, today's Web is more than just an information dissemination tool. Increasingly,
people are regularly using Web-based software applications to perform their job tasks, as
well as to manage aspects of their personal lives. The ability to connect directly with other
people and organizations through an easy-to-use and widespread computer network
technology has the potential to improve business productivity and to positively influence
our lives by streamlining many processes that were formerly very complex.
It is the Web designer's responsibility to ensure that a Web site or Web-based application
conveys the appropriate message and is usable by the intended audience. Thus, the
concepts of design are as important in a Web site as the content and functionality.

IO

Web designers are not the only people who need to be educated about design. To be
competitive, people in both technical and non-technical positions (and those who support
them) must be familiar with Web design concepts. Everyone in the modern office
environment will contribute to the development of the information infrastructure.

UA
T

Tools and technologies abound to make Web page design easier. In addition to
understanding design and being able to create usable Web sites, designers must be
familiar enough with the technical aspect of Web design to be able to choose the tools
that will give them the competitive edge for their organizations.

The Nature of the Web


Most Web site designers approach development from a self-reflective point of view. They
are interested in presenting themselves to a mass audience with the known metaphors of
mass advertising. However, the Internet offers an alternative: the capability for one-to-one
relationships. Users of Web sites respond better to information and product offerings that
are tailored to their specific needs.

AL

OBJECTIVE
2.2.1: Web site
characteristics and
strategies

EV

Later in this course, you will examine the tools of the Web designer. You should
understand that by its nature, the Internet is a medium that enables the user to choose
which information to access and when to access it. This fact makes the Internet a one-toone medium as opposed to a broadcast medium. Thus, the concepts and applications of
mass media are not necessarily valid for the Internet.
Mass media is mostly passive. Its goal is to create in the viewer or reader enough interest
that eventually he or she will translate that interest to a desired transaction (such as
buying an advertised product). An interruption exists between the act of reading or
viewing and the act of transaction. That is, the customer does not interact directly with a
television or newspaper. Thus, creating information for mass media requires a different
strategy than creating information for the Internet.
By its nature, the Internet is transactional. The entire Internet experience, from logging
on to Web browsing, is predicated on user requests and server responses in other
words, transactions and interactivity. Furthermore, by its nature the Internet is non-

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Web Design Specialist

linear. The user constantly makes transactional decisions, first leading to and arriving at
the site, then navigating within the site, performing searches (often within the site's
integrated databases), conducting e-commerce, and finally deciding to return to the site.
However, users can switch to another site and another business any time they
choose.
You can see that characteristics such as interactivity, navigation and database
integration set Web sites apart from other media that do not implement these strategies.

PY

Current Web development direction

The most recent trends in Web content have been toward increasingly up-to-date
information and ease of collaboration. An example of such technology that is currently
revolutionizing Web development is Web services. Web services technology is a group of
XML-based technologies that enable computers using different operating systems and
software to easily exchange information and share functionality over the Web using a
standard language. Development platforms currently supporting Web services include
Microsoft's .NET and Sun's Sun One.

blog
A collection of
personal thoughts
posted on a public
Web site. Blogging is
the act of adding
entries to a blog.

Another example of recent Web content trends is Web logs, or blogs. A blog is a
chronologically organized personal Web journal. Many free or low-cost Web-based tools
enable people with very little technical ability to publish blogs. The result is that everyone
from teenagers to CEOs can and do use blogs to self-publish their thoughts on the
Web.

CO

Web services
A group of XMLbased technologies
and open standards
that enable
computers with
various platforms
and software to
exchange data and
share functionality
over the Web.

UA
T

IO

The benefit of Web services to a Web developer is that the developer can use third-party
services on his or her own site or Web application without needing to know the details of
any service's functionality. The developer needs to know only necessary information for
connecting with the service. For example, a search engine may publish its Web services,
allowing subscribers to use its search technology. The search engine service does not
explain its search technology or functionality to users only the required information for
accessing it.

One of the greatest aspects of emerging technologies and trends such as XML, Web
services and blogs is that the World Wide Web community has agreed on them and has
enthusiastically adopted them. The result is that communication and collaboration on
the Web is currently moving forward as never before.

For years, there has been much debate about whether or not to use specialized tools to
assist in the Web development process. Today's graphical user interface (GUI) Web
page-editing tools are good enough that the majority of Web designers see them as useful,
and even necessary, for Web development. When using tools to automate development
tasks, Web developers still need to understand the underlying technologies (including
Hypertext Markup Language [HTML]), but developers should still use the tools available
to help them do their jobs efficiently.

EV

graphical user
interface (GUI)
A program that
provides graphical
navigation with
menus and screen
icons.

AL

Tools and technology

GUI site-development tools use a display format in which the file being edited
appears on the screen just as it will appear to the end user. These applications
are sometimes also called WYSIWYG (pronounced "whiz-ee-wig") tools, which is
an acronym for What You See Is What You Get.

This course will introduce you to two GUI Web development tools: Adobe Dreamweaver
and Microsoft Expression Web. In future lessons, you will explore these two tools and
consider the features that will maximize your organization's HTML development
efficiency. You will learn about the design options in both programs, as well as the

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1-5

important features for site management and search engine optimization (SEO).
Expression Web and Dreamweaver are not the only GUI development tools available, and
they are not necessarily the best tools for every job. However, both are widely used, and
together they cover most of the spectrum of features available in the latest generation of
Web development tools.
This course sometimes refers to X/HTML to signify an interchangeable reference
to HTML and/or Extensible HTML (XHTML), the most current HTML standard.

CO

PY

Generally, many tools are used in unison for Web development; this course focuses on
the collaborative application aspect of Web design. For more advanced topics such as
images and animation, other applications will be used to facilitate rapid development.
Adobe Flash is another product that is increasing in popularity and functionality, and it
is also profiled in this course. Flash enables media-rich content to be delivered while also
conserving bandwidth, which is a valuable commodity to the Web designer.

Web Design Concepts


push technology
A Web delivery
format that allows
Web page content
to automatically
download to a
computer at userdefined intervals.

Web design has many similarities with print design. The Web, like printed media, was
originally designed for distributing text to be read widely by people.

OBJECTIVE
4.1.1: Multimedia
Web design
principles

Multimedia

IO

As multimedia was introduced on the Web, many people began to make comparisons
between the Web and television. Push technology, in which information is sent to the
user automatically, was introduced as a way of making the Web more of a passive
medium. However, the comparison between the Web and television is still not accurate.

UA
T

One of the most common misconceptions about Web design is that a good site must
dazzle the user with a multimedia experience, and that the content of the site is of
secondary importance.

interactivity
The ability for
software to respond
differently to the
user's actions; the
system's response is
directly
communicated to
the user.
OBJECTIVE
1.2.1: Needs and
usability vs. design
and aesthetics

Interactivity

Web design actually has much more in common with software interface design than
either print design or television.

EV

OBJECTIVE
2.2.5: Multimedia
purpose

AL

As a Web designer, you want your site users to have a satisfying experience, but dazzling
them is not necessarily your goal. The primary goal in Web design is to give users what
they want, not what you think they want. This goal can be achieved with a complex
balance of well-planned design, high-quality content, and proper use of available media.
If multimedia makes sense and enhances the usability of a site, you should use it. If
multimedia does not enhance the user experience, or if it degrades the user experience by
creating an unnecessarily long download, then you should not use it.

The key difference between Web design and design for traditional media such as print or
television is interactivity. Web designers must be aware of the way that information is
presented on the screen, and also of the ease with which site visitors can use the site's
navigation and other interactive elements.
Ultimately, if you do not satisfy your Web users' needs or desires, they will find other sites
that will. The Web designer who thinks only from his or her own perspective, and not from
the users' perspective, will certainly find dissatisfied Web visitors, clients and customers.

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Web Design Specialist

New Technologies
Soon after you learn the different tools available for designing Web sites, you will need to
evaluate those tools for their abilities to function at the next level. Both Microsoft
Expression Web and Adobe Dreamweaver implement Dynamic HTML (DHTML) functions
that will take advantage of available technology.

PY

This course will discuss other recent technologies as well, such as new and alternative
browsers, Cascading Style Sheets (CSS), Extensible Markup Language (XML), and the use
of JavaScript in your Web design for additional functionality. You will also learn about
the World Wide Web Consortium (W3C) advancement of the newest standards, and the
ways in which browser manufacturers contribute to development of new technologies.

CO

Remember that you will use several tools to develop Web sites in this course. The goal of
this course is not to make you an expert user of these tools, but to give you enough
information about the key components of each tool that you can make educated decisions
about which tools will most benefit your organization's needs.

Evaluating Your XHTML Skills

UA
T

IO

In the following lab, you will test and evaluate your Extensible HTML (XHTML) skills by
creating a basic Web page similar to the example given. Suppose a prospective employer
wants to know about your XHTML coding skills. The site development job for which she is
hiring would require you to compare and use Web development tools. Although XHTML
knowledge is not required for this job, the employer feels that these skills could be
helpful. By creating a basic page such as this one, you can demonstrate to the employer
that you have the XHTML knowledge to more effectively evaluate and use Web
development tools.

Lab 1-1: Creating a basic Web page


In this lab, you will create a basic Web page to evaluate your XHTML skills. Solution code
for the example page is given at the end of the lab and included with the supplemental
files.
1.

AL

OBJECTIVE
3.1.2: Basic X/HTML
code

Verify that you have created the C:\CIW\Web_Dsgn_Spec\LabFiles\ directory on


your computer, and that the LabFiles\ folder contains subfolders and files for
lessons in this course. If this directory does not exist, access the supplemental files
now, and extract the files for the Web Design Specialist course.

EV

Note: Instructions for using the supplemental files are provided in the front matter
section of this book.

2.

Editor: Open a text editor such as Notepad, and write the XHTML code to create a
Web page document. In addition to the four basic structure tags and the
<!DOCTYPE> tag, use XHTML tags to create or modify the following elements on a
basic Web page:

Table

Font

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Lesson 1: Overview of Web Design Concepts

Hyperlink (using HTTP as the protocol)

Image

Open Windows Explorer and navigate to the directory C:\CIW\Web_Dsgn_Spec


\LabFiles\Lesson01\Lab_1-1\. To re-create the page shown, the following images
are provided with the supplemental files in the Lab_1-1 folder:

ciw-logo.gif

arrow.gif

PY

3.

1-7

The following colors were used to create the sample Web page:
Blue (#164470)

White (#FFFFFF)

CO

Use your creativity to modify your page. Your page's basic structure should resemble
Figure 1-1. Try to re-create the page without looking at the code in the following step.
Refer to that code only as necessary. Save your file as CIWskills.htm to the C:\CIW\
Web_Dsgn_Spec\LabFiles\Lesson01\Lab_1-1\ folder.

EV

AL

UA
T

IO

4.

5.

Figure 1-1: Basic Web page structure

Notepad: To compare your work, open the file CIWskills(completed).htm from the
C:\CIW\Web_Dsgn_Spec\LabFiles\Lesson01\Lab_1-1\ folder of the supplemental
files. Compare the code in this file to the code you wrote on your own. This file
includes the following XHTML code, which was used to create the page shown in the
preceding figure.

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"


"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">

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Web Design Specialist

<head>
<title> CIW Certification </title>
</head>
<body bgcolor="#ffffff">

PY

<a href="http://www.ciwcertified.com"><img src="ciw-logo.gif" alt="CIW logo"


width="231" height="84" border="0"/></a>
<p>
&nbsp;&nbsp;&nbsp;<span style="font-size:14pt">
The CIW certification program</span>
offers individuals the ability to benchmark and improve their Internet
technology skills while earning certifications that will enhance a career. CIW
courses and curriculum offer the following advantages over other training
options:
</p>

EV

AL

UA
T

IO

CO

<table width="70%" border="0" cellspacing="0" cellpadding="0">


<tr>
<td width="20%" align="center"><img src="arrow.gif" alt="arrow"/></td>
<td width="80%"><b>Job role</b>-oriented curriculum</td>
</tr>
<tr>
<td width="20%" align="center"><img src="arrow.gif" alt="arrow"/></td>
<td width="80%">Industry-wide <b>recognition</b></td>
</tr>
<tr>
<td width="20%" align="center"><img src="arrow.gif" alt="arrow"/></td>
<td width="80%"><b>Hands-on</b> learning </td>
</tr>
<tr>
<td width="20%" align="center"><img src="arrow.gif" alt="arrow"/></td>
<td width="80%"><b>Real-world</b> scenarios &amp; applications</td>
</tr>
</table>
<p>
CIW offers Associate, Specialist and Professional certifications and training
in the following job-role tracks:
</p>
<table width="100%"
border="0" cellspacing="0" cellpadding="0" align="center">
<tr bgcolor="#164470" align="center">
<td><b><span style="color:#ffffff">
CIW Web Foundations
</span></b></td>
<td><b><span style="color:#ffffff">
CIW Web Designer
</span></b></td>
<td><b><span style="color:#ffffff">
CIW Web Development
</span></b></td>
<td><b><span style="color:#ffffff">
CIW Web Security
</span></b></td>
</tr>
</table>
<p>
Visit <a href="http://www.ciwcertified.com">www.CIWcertified.com</a> to learn
how you can get CIW certified!
</p>
</body>
</html>

6.

Browser: Open this file in your browser. It should resemble the page shown in the
preceding figure. How does it compare to the page for which you wrote your own
code?

2012 Certification Partners, LLC All Rights Reserved

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Lesson 1: Overview of Web Design Concepts

1-9

Case Study

Taming of the Shoe


Jose works as a contract Web site developer. He accepted a job developing an
informational site for a small, independent shoe-repair business. His employer provided
the written content he wanted on the site and a few photos of the store, and left the rest
of the design up to Jose.

CO

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As he was developing the site, Jose worried that his design would be very bland because
he had so little content to work with. So he enhanced the site with a lot of multimedia,
flashy effects, artistic enhancements of the photos, customer surveys, and humorous
captions and quotations. Jose was pleased with the design because he felt it would dazzle
the site users, increase interactivity, and make the shoe-repair business seem more
interesting.
However, Jose's employer was not happy with the design. He asked Jose to redesign the
site; otherwise, he said, he would not pay the contract.
*

As a class, discuss this scenario and answer the following questions.


What problems do you see with Jose's design for this site?

Why do think Jose's employer did not like Jose's design for the site?

How do you think the site's intended audience would respond to the site Jose
designed?

Are there any aspects of the design that Jose, as a Web development professional,
should try to persuade the employer to keep?

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1-10

Web Design Specialist

Lesson Summary
Application project

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This lesson defined the primary goal in Web design as giving users what they want.
Consider a Web site that you enjoy using. How does this site give you what you want? For
what purpose do you visit the site? What aspects of the site make you return?

Skills review

CO

In this lesson, you were introduced to the concepts of Web technology and the tools used
to implement it. You also briefly considered new technologies and strategies involved in
Web design. Finally, you evaluated your XHTML skills by creating a basic Web page.
Now that you have completed this lesson, you should be able to:

1.2.1: Balance customer needs and usability with site design principles and
aesthetics (includes distinguishing site design customer from site audience).

2.2.1: Identify Web site characteristics and strategies to enable them, including
interactivity, navigation, database integration.

2.2.5: Identify purpose and usefulness of multimedia.

3.1.2: Write X/HTML code to create a static Web page with text and images.

4.1.1: Identify multimedia Web design principles, and choose appropriate multimedia
technologies for a site based on usability criteria.

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2012 Certification Partners, LLC All Rights Reserved

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Lesson 1: Overview of Web Design Concepts

1-11

Lesson 1 Review
In relation to Web site design, what is the purpose of tools and technologies?

2.

Describe briefly why the Internet is transactional in nature, as opposed to media


such as magazines or television.

3.

The Web site designer should design to provide users with a satisfying experience
when they visit the site. What is the primary goal of this focus?

4.

What is the key difference between Web design and print or television design?

5.

Why is it important for Web designers to know XHTML?

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2012 Certification Partners, LLC All Rights Reserved

Version 1.1