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Motivator Form
Rate yourself on the following
Please reflect as honestly as you can. Motivators operate relatively - -often we cannot
do two different things at the same time, so we need to understand what are our
preferences. This form asks you to state your priorities relative to each other:
Values:
What three areas of life and society
(excluding your personal life) do
you care most about? (See over for
examples)

Interests:
What are the most important
interests or activities in your
life(excluding family) at present?
(See over for examples)

Abilities:
What three different skills or
abilities would you rate yourself
most highly on? (See over for
examples)

Motivators:
What are the three most important
motivators in your work life? (see
over for examples)

1.
2.
3.

1.
2.
3.

1.
2.
3.

1.
2.
3.

Dissatisfiers:
What are the three issues or
experiences that make you most
dissatisfied at work?

1.
2.
Nigel Nicholson, London Business School

3.

Nigel Nicholson, London Business School

Typical Values:
Social welfare and inequality
Justice and human rights
Environment and the natural world
Community & anti-discrimination
Religious and metaphysical faiths
Aesthetics
Scientific discovery
Politics and social progress
Typical Interest:
Practical action-orientated occupations (e.g. engineering)
Enterprise - -developing new projects and business opportunities (e.g. marketing)
Creative generating new ides, materials and methods (e.g. R&D)
Persuasive dealing with other people to achieve objectives (e.g. sales)
Analytical inquiring and investigative occupations (e.g. journalism)
Administrative/managerial/clerical running complex systems (e.g. IT
management)
Welfare caring and social support occupations (e.g. counselling)
Computational using and applying science and maths (e.g. accounting)
Outdoor physical activities in variable environments (e.g. forestry)
Artistic music, theatre and literary occupations (e.g. performer)
Typical Skills & Abilities
Numerical computation - -mental calculation
Verbal comprehension understanding complex language & text
Word fluency ability to improvise and produce
Memory ability to memorise & recall fluently
Musical good ear and natural talent
Logical reasoning ability to follow chains of maths or verbal logic
Spatial visualisation imagination of spatial arrangements
Mental mapping instinctive compass and sense of direction
Manual speed and dexterity accuracy in performing fine tasks
Athleticism physical strength, endurance, speed etc.
Motor-visual coordination ability with computer & ball games
Organisational skill in devising and operating system
Interpersonal ability to influence & interact with strangers
Typical Motivators:
Money standard of living
Status attaining positions of esteem
Recognition praise, visibility & prominence
Friendship social life at work
Variety lack of routine
Development chance to acquire new skills
Originality opportunities to be creative in ideas and methods
Achievement attainment of difficult goals

Nigel Nicholson, London Business School

Leadership chance to be responsible for other people

Nigel Nicholson, London Business School