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NATIONAL POLYTECHNIC INSTITUTE

PROFESSIONAL INTERDISCIPLINARY UNIT OF


ENGINEERING AND ADMINISTRATIVE SOCIAL SCIENCES

Corporate Politics

OBRACOM S.A. de C.V.

Professor:
Master Degree Heidi Gmez Cervantes
Members:

CAHUANTZI RODRGUEZ DAVID


HERNNDEZ CABALLERO MITZY ELIZABETH
PREZ MARTNEZ ARAKZI CONCEPCIN
QUIROZ ORTIZ XAMAN-EK
SOLORIO SNCHEZ DIEGO MICHELLE
VELAZQUEZ BRAVO OSVALDO
VELZQUEZ MORALES DANIEL MICHAEL
VICENTE CALVO ANA ELIZABET

SECUENCE: 5IM80

TEAM: 2

PRESENTATION

Managing a business, large or small, is no easy task, there are many decisions,
guide employee behavior and guide the company towards achieving the objectives.
To achieve this effectively, you need to set business policies.
Corporate policies are a very useful resource, allowing explicitly communicate the
basic principles of the company for decision making. This process should be
consistent with the overall objectives of the company, ie, the decisions taken
should be geared to achieving the goals set, otherwise, you will lose all the effort.
All business policy rests on the definition of the organization, ie its organizational
philosophy in its organizational culture and its management strategy, are already
the starting point for enterprise policy can provide the criteria for the management
of the company, allowing rightly make decisions at all levels.
To define business policies should have the following elements:
Company goals. By applying criteria of rationality and analysis for projecting
the results you achieve. This is trying to find a consensus between
organizational goals and individual goals-oriented decision making in the
company.
Company resources. Oriented rationality and recursion of them, looking for
their effectiveness in achieving the objectives and goals, through the
efficient allocation of resources.
The principles and organizational

values.

Leading

organizational

management to the efficient accomplishment of their objectives based on


the application of ethical and social values with the lowest cost of social
management both inside and outside the organization.

Should identify internal and external conditions of the company, to design


corporate policies consistent with these characteristics, which must retain the
following conditions:
1. All policies should contribute to the objectives of the company. Failure to
comply with this requirement, enterprise policy should be reassessed. In

organizations tend usually to set objectives, neglecting the establishment of


organizational policies, causing ambiguity and lack of clarity in the courses
of action of operations. In other companies despite having designed
corporate policies are are not subject to periodic analysis to establish their
redesign, and in cyclical time of great change, policies designed long ago
may be contrary to the objectives that have been set for meet new market
demands.
2. company policies should be consistent. Ie they do not contradict each other.
This issue occurs usually in companies where management and
administration is not clearly defined, and the changes presented in these
positions, corporate policies that contradict the policies already established
previously set forth, as well as different interests are handled by part of the
organization's policies and when no unified criteria organizational mission
and vision.
3. The business policy must be flexible. To adapt to new circumstances. The
flexibility of enterprise policies is one of the essential characteristics which
the difference of standards and rules, so that they can respond to changes
in the environment without going against business productivity and
competitiveness.
4. The business policies must be in writing. To avoid ambiguity and subjectivity
in their understanding
5. The business policy must be explicit. Making sure and clearly explain their
components,

where

the

business

manager

is

satisfied

that

their

subordinates know and properly interpret the meaning of policies


6. any policy must be controlled. Given that circumstances change and these
changes may become counterproductive policies

INDEX
PRESENTATION

...2

IDENTIFY THE PROBLEMS IN THE COMPANY.........................................................6


SPECIFY THE PROBLEMS IN THE COMPANY...........................................................6
ANALYZE THE PROBLEMS.................................................................................6
ALTERNATIVE SOLUTIONS................................................................................6
ANALYSIS DECISIONS......................................................................................7

MATRIX SWOT......................................................................................8

EXTERNAL FACTOR MATRIX EVALUATION..................................................10

MATRIX INTERNAL FACTOR EVALUATION...................................................11

COMPETITIVE PROFILE MATRIX..............................................................13

THE STRATEGIC POSITION AND ACTION EVALUATION MATRIX (SPACE).............15

MATRIX BCG (BOSTON CONSULTING GROUP).............................................16

MATRIX GS (GRAND STRATEGIC).............................................................16

MISSION..................................................................................................... 17
VISION....................................................................................................... 17
VALUES...................................................................................................... 18
CREDO....................................................................................................... 19
ANEXOS..................................................................................................... 20
TIME............................................................................................................... 21
COST.............................................................................................................. 23
SCENARIOS.................................................................................................... 27
CONCLUSIONS............................................................................................. 28

OBRACOM S.A. de C.V.


OBRACOM is a building industry company that its main purpose is the total
satisfaction on the service they offer to their customers.

Identify the problems in the company


Customers have asked for a Hygiene and Safety in the building industry.

Specify the problems in the company.


The amin problem in the company is the lack of communication of Hygiene and
Safety.

Analyze the problems.


The employees have a low level of education.
Training the employees is not possible due to the lack of indifference of the
employees.
The company has no Safety and Hygine area or department.
Consequences
They have been reported and hided by the companies.

Alternative solutions
Create a Safety and hygene department.
Giving teaching courses to the people that require of it.
Contract or give training sessions for specified people.

Analysis decisions.
Advantages: Create an internal department safety and hygiene care of plans,
programs and manuals providing safety and health management health and safety
within the works.
Having fixed staffing allows for a range of trained personnel and reduce the impact
on safety.
Having trained people in the field reduces the risks of work.
Literate people will offer a better understanding of matter and read the policies,
regulations etc. Helping in the distribution of this information.
Compliance with customer requirements resulting fulfilling customer satisfaction
safety.
disadvantages
Economic investment and time in terms of training.
Resistance to change by the management and employees in general.

MATRIXES OBRACOM S.A. de S.V.


Matrix SWOT
Opportunities
Support by STPS and NOMS
News media
Industrial Engineers

Threats
High demand of goods
Legislation
Safety and Higiene

Strengths
Quality of thrir products
Competitive prices
Good environment at work area

Weaknesses
There is not structured organization
Lack of safety and hygiene department
Lack of procedures (methods)

Opportunities

SWOT
MATRIX

O1. Support by STPS and NOMS

T1. High demand o

O2. News media

T2. Legislation

O3. Industrial Engineers

T3. Safety and Hyg

Strengths
S1. Quality of their products
S2. Competitive prices

Use the news media to raise the publicity,


training employees on Safety and Hygiene
Area.

Carry out the kaize

highest quality and

S3. Good environment at work area

Weaknesses
W1.There is no a structured

Work with industrial engineers to implement a

organization

system in the organization and support their

Implement Safety a

selves with STPS rules to obtain kaizen

a department to ob

W2. Lack of safety and hygiene


department
W3. Lack of procedures(methods).

philosophy continual improvement process.

EXTERNAL FACTOR MATRIX EVALUATION


Enviroment type
Factors

Inmediat
e Extern

Delinquency

Genera
l
Extern
X

Analysis
Weigh

Clasificatio

Result

0.10

0.20

0.25

0.75

0.15

0.30

0.10

0.30

0.20

0.80

0.20

0.40

Threa

Opportunit

Price
increase in
maintenance

, workshop
and hire
International

demand

Emergence
of new

competitors
Low price of
machinery
and
equipment

necessary
for the
company
Better
quality tan

competitors
TOTAL
Summary

2.75

Doing the external factor matrix evaluation of Obracom company, we got a total
weighted result of 2.75, which it shows that the company compete on an industry
that is just above the average this means that slightly spends 2.5, it shows that the
corporate has opportunities but also has threats.

MATRIX INTERNAL FACTOR EVALUATION

Key Internal

Weight

Rating

Factors

Score

Internal Strengths
Good environment at work area
0.10
Quality of their products.
0.15
Competitive Prices.
0.05
The director is committed to his
0.15
customers and his employees.
Internal Weaknesses
The employees have a low level
0.15
of education.
Training the employees is not
possible due to the lack of
indifference of them.
The company does not get Safety
and Hygiene area (Department).
RESULT

Weighted

3
4
3

0.3
0.6
0.15

0.6

0.75

0.13

0.13

0.17

0.34

2.33

Summary
As we see in the result we got, less than 2.5 means that our company gets internal
weaknesses; the company must analyze and work in these weaknesses and
becomes them opportunities and thus turn them into strengths.

COMPETITIVE PROFILE MATRIX

1. Aspects
Quality of products and service.
Competitive prices.
Experience.
Customer satisfaction.

Key factors of

2. Identify major competitors


GISCA S.A of C.V GUTSA CONSTRUCTION

Weighting

OBRACOM

GISCA
S.A de
C.V

success

GUTSA
CONSTRUCTION

Quality products and


service.

0.30

Competitive prices.

0.20

Experience.

0.20

Customer satisfaction.

0.30

TOTAL

1.00

Key factors

Weightin

OBRACOM

of success

Quality
products and
service.

0.30

Competitive
prices.

0.20

Experience.

0.20

0.60

Customer
satisfaction.

0.30

0.60

TOTAL

1.00

0.90

4
2

GISCA

GUTSA

S.A de C.V

CONSTRUCTION

1.20

1.20

0.40

0.80

0.40

1.20

0.60

4
0.80 OF
2 WEIGHTS
0.40
JUSTIFICATION

2.90

3.60

2.60

Key factors of
OBRACOM

success
Quality products
and service.

Competitive
prices.

Experience.

Customer
satisfaction.

GISCA S.A of C.V

GUTSA
CONSTRUCTION

3
4
4
They
offer
It has ISO 9001 It has ISO 9001
commercial
certification
construction works certification
of the highest quality
4

It has partnerships
with manufacturers
and suppliers to
guarantee the best
possible price.

They have
cosots
in
elaboration
projects.

3
26
years
experience.

4
of 35
years
experience.

2
high They
offer
the solutions to high
of costs.

2
of

2
4
Receive reports of
dissatisfaction
for They have OSHA
non-compliance of 18001 certification
health and safety

14
years
experience.

of

2
They try to ensure
the best cost benefit
to
the
customer

Summary
The score of our company is 2.90, above GUTSA construction with a score of 2.60
but the best score is 3.60 of the company GISCA. Competitive prices is the best
quality that our company has, but the biggest disadvantage that they have is on
customer satisfaction, in which need to focus on strengthening, developing a
department safety and hygiene or getting ISO or OSHA certification.

THE STRATEGIC POSITION AND ACTION


EVALUATION MATRIX (SPACE)

Internal Strategic Position


Financial Strengths

Working Capital

Cashing Flow

RESULT
4
Competitive Advantage
Industrial
-3
engineers
-4
Products quality
-5
Competitive prices
-6
News Media
RESULT
-5

External Strategic Position


Industrial Strength
Support by STPS
Advanced

Technology

use
Use

6
2

of

the

Kaizen

Method
RESULT
3
Environmental Stability
Price range of competing
products

-1

Demand Variability

-5

RESULT

We add up the FS plus ES to get the y axis, then we do the same with CA plus IS
and the result will be the x axis.
Y axis= FS + ES = 4 -3 = 1
X axis = CA + IS = -5 +3 =-2

As we can see, the points evaluated and graphed fell into the second quadrant of
the graphic, giving the result that the company is conservative.

MATRIX BCG (BOSTON CONSULTING GROUP)


The BCG matrix does not have a large market to be compared whith its
competitors and whether it is good to invest or not, for that reason this matrix does
not apply to the company OBRACOM.

MATRIX GS (GRAND STRATEGIC)


This matrix does not apply because the company OBRACOM has no interest in
investing in new projects so we can make a comparison with its competitors.

PHILOSOPHY
A

MISSION

We OBRACOM a construction company whose mission is to meet the needs of

design and construction that require our clients, providing them materials of the

highest quality, delivering projects in a timely manner , ensuring the best cost-

benefit relationship between business and client.

COMENTARY
There is no suggestion because, in our opinion, the mission is completed enough.

VISION
SUGGESTION
Being
A
C
T
U
A
L

one

nationally

of

the

influential

construction
in

the

development of construction projects,

In OBRACOM visualize our growth


and consolidation from the creation of
value based on:

remodeling and penetrate highway

the

projects in order to contribute to the

with

our

customers and suppliers

economic, social and technological


development of the country through

partnerships

The satisfaction of exceeding


the

continuous improvement.

expectations

of

our

customers by being the best


choice

COMENTARY

in

quality,

service,

innovation and technology.


We believe that this proposal is more

complete because the aspirations of


the company are covered including all
its employees.

the strength of a team of


collaborators premier

the

commitment

customers

for

our

VALUES
SUGGESTION

A
C
T
U
A
L

Responsibility: meet customers

OBRACOM is consistent with

satisfaction and employees.


Respect:
with
partners,

the

suppliers and customers.


Honesty: with all direct and

values

that

Integrity

Leadership

Teamwork

continuous

openness to change

improvement of our processes.


Tolerance:
proposals,

responsibility

respect

honesty

discipline

tolerance

members

of

the

company.
Teamwork: harmony between
all areas.
Discipline:

for

complaints and suggestions for


improvement in the company.

The performance of each and


every one of the members of

our

behavior :

indirect

guide

COMENTARY

Modifications were made because they were needed to add some values
that are important to the growth of OBRACOM

CREDO
SUGGESTION

We believe our first responsibility is to look for the satisfaction of our


customers, creating designs and pleasant spaces that meet the needs
requiring, if possible exceed their expectations.
The following is the responsibility and commitment to all OBRACOM
partners, respecting their physical and psychological condition, deleting
racism, eliminating any one that are contrary to our values. Due to the
nature of our business risks are very high and it is our responsibility and our
partners provide all necessary means to eliminate and / or prevent unsafe
conditions, likewise, train all employees to eliminate any unsafe act that may
lead to generate an accident / incident, remember the family awaits us, this
being a key reason in our company.
Every employee has the right and freedom to express his/her proposal,
complain and / or give suggestions that may lead to continuous
improvement of OBRACOM, also receive their wage in time, form and
above all fair.
Our suppliers have the right to receive payment corresponding generated by
the service.
We have a responsibility to care for the environment and society that is
affected by our activities, so we stick the relevant standards (environmental,
social, safety , etc.) that lead us to maintain a balance in all aspects for a
win- win.
We are accountable to follow our vision, mission and values to successfully
bring our philosophy , remember we are a family .

We believe that it is very important that philosophy should be


governed by OBRACOM must include internal and external
environments so, you can give the best and satisfy their
customers including also their workers , and make the
members feel fully pleased to collaborate with a company
such as OBRACOM

COMENTARY

Anexos

TIME

General policy on comprehensive risk management OBRACOM

"OBRACOM performs the management of risks affecting its activity and its
environment by adopting best practices and international standards of
Integrated Risk Management (ERM) as a way to facilitate the fulfillment of
the purpose, strategy, objectives and business goals both statutory origin
and legal. "

Policy talent management


The management of human resources in OBRACOM is based on skills
development and contributes from the human dimension to the achievement
of the business strategy, to dignify the lives of their servers and promoting
socially responsible behavior in their performances. Consistent with this,
OBRACOM and servers together foster the personal and professional
through a structured work environment from a high performance culture
growth, organizational values, ethics, quality of life, welfare, regulations
labor and national and international provisions received in the framework of
human rights.

Policy TRAINING

Promote training and competence of staff, making available the necessary


resources for the implementation of training programs aimed at reinforcing
the commitment and develop the skills of the members of the organization.

SOCIAL POLICY
Constuir feasibility of the activities for OBRACOM by social management
committed to respecting human rights, providing quality and efficient
services, the timely provision of information of public interest

COMMUNICATION POLICY
OBRACOM assumes communication with a program to strengthen its
corporate identity, forming favorable public opinion, facilitate interaction
between customers and suppliers and to manage relationships with the

environment by building and strengthening of a multiple system of


relationships with different strategic approach partners.
QUALITY POLICY
In order to provide the best product, OBRASCOM. not only concerned about
the quality of that part of the work executed directly, but also requires its
suppliers equal levels of quality. Thanks to this approach work OBRACOM
account from 2003 to 9001 ISO Management Systems Quality, work for
obtaining a level of quality that will not remain only in the visible aspects of
the work, but which are not appreciated at first glance, always demanding,
and from the beginning, a peak in the execution of each Project
DiagramadeGantt.xls

COST

Creation of the department of safety and hygiene.

54 m2
ESTIMATED COST = $105,000.00

COST OF FURNITURE
OFFICE FURNITURE
PROPERT
Y TYPE
DESK

QUANTIT
Y

UNIT

TOTAL

COST

COST

$6,206.99

$24,827.96

$495.30

$3,962.4

$495.30

$1,981.2

$2,599.20

$5,198.4

CHAIR
OFFICE

CHAIR OF
BUSINES

S
EXECUTI
VE CHAIR

conferen
ce table
1

$7,255.10

$7,255.10

$4,063.53

$4,063.53

$1,301.88

$1,301.88

$2,664.95

$7,994.85

Total

$56,585.32

UNIT

TOTAL

Sofa

chair
semiejec
utiva

archivist

computer equipment
EQUIPME

QUANTIT

NT
computer

COST

COST

$3,529.15

$10,587.45

$999.20

$1,998.4

Total

$12,585.85

Printer

total cost of furniture and equipment = $69,171.17

Hiring industrial engineer and competent staff..


o 2 industrial engineers.
monthly salary of $13,500.00 por C/Ing.
o 2 secretaries.
monthly salary of $7,000.00 por C/Sec.

o Practitioners (can be 2 or 1).

monthly salary of $4,000 por C/Prac.

o Trainer Equipment (4 minimum).


monthly salary of $12,000 por C/Cap.

Total Cost= $97,000.00

Training staff
Cost of training 4 times a year, within the first year and consecutive years 2
times per year.

Resource type
1.- Safety and basic hygiene
and prevention of accidents
2.- Course Occupational
Health and Safety OHSAS

Cost
$2,640.00

$5,582.00

18001.
3.- Course legislation on
safety and health, registered

$6,065.00

with STPS.
Total

$14,287

Total cost of the department = $285,458.17

SCENARIOS

POSITIVE SCENARIO
If the company OBRACOM accepts the proposals we made them for
improvement, you would find at a competitive level with other companies,
since accommodate your beliefs, values, its mission, vision and see all the
strengths they have and which must seize him will be allowed to grow in the
market and could expand to be recognized, besides that their workers will
be able to be more comfortable working in a company that knows what it
does and so could increase their profits significantly.


REGULAR SCENARIO
In this scenario is where we place ourselves because the company heard
our proposals but few apply them and not others, which makes the company
does not have such a radical change and continues to be at the level it was,
does not help much paara grow as a company, but still on the market
remained stable

WORST SCENARIO
Failure to implement the proposals and do nothing for your business this
better and go improving continuously OBRACOM could close, say this in
bankruptcy because did not demand that expected and left without capital
by not know what you agree your company. that's why we recommend while
not implement all proposals, shooting into account as an example for
minimum OBRACOM begin to work where are your weaknesses and so be
competitive

Conclusions
CAHUANTZI RODRGUEZ DAVID:
I think that in industrial engineering, business policies are of great
importance for the successful development of a company. Since these can
be both guides and rules, which must not only abide by the workers, but
also the different departments in a company. Because we can do both a
policy of behavior and quality as a political turn warehouse or finished

product. One of the most important parts within the cusro views, was in
analysis of a problem within a company, and take from the general to the
particular, that based on this it is seeking a solution to the problem. We also
saw what a matrix analysis not only helped us see how this inside our
company, but rather than weaknesses have both internally and externally.
See how this company in compraracion other, in order to reach a decision
making process to solve these problems or weaknesses within a company.

HERNNDEZ CABALLERO MITZY ELIZABETH:


in my opinion the matter served me well since I helped reaffirm the matrices
already knew, but also taught me to be able to apply solutions to identify
problems. also that the sphere should be provided in English was a great
experience because it helps us to lose the fear of speaking English and
helps us improve.
the way in which the matter is imparted was very dynamic as we discussed
eachother and apply what we knew in a company, I really liked the art and
the way as imparted.
And explain how the mestra I liked and that I understood everything we said,
in conclusion for me was a good experience to take this kind of business
policy. how as I explain the mestra I liked and that I understood everything
we said, in conclusion for me was a good experience to take this kind of
business policy, took me many good things as the expertise creed applying
policies that must bear the parent company as well as to identify external
and internal problems
QUIROZ ORTIZ XAMAN-EK:

SOLORIO SNCHEZ DIEGO MICHELLE:

In sum, I consider this signature was useful because we learned how to


apply different policies in order to establish rules and regulations for different
companies, also using different tools to evaluate many aspects of the company:
economic, political, financial, its behavior, how the organization is working inside
itself,

its

weaknesses,

strengths,

opportunities

and

threats.

Having said this, I am giving my point of view about the signature we took in
English Language; it is useful because, for me, because I learned how difficult is to
present a project in other language, how to use different words or terms, how to
use it in a real situation what we are exposed as Engineers. However, I suggest
having an advance level of English if a student wants to take this class in other
language. In sum, it was perfect and satisfactory.

VELZQUEZ MORALES DANIEL MICHAEL:


Inside the company OBRACON it is very simple to identify the problem, but
applying the counterfoil SWOT we give ourselves story of what really
spending this one, the reason root of the problem.
The solution seems to be simple, but it is not like that it was going time and
effort; beginning for the creation of the safety department and hygiene up to
the training of the own personnel, it is a great challenge but that has to of be
carrying out immediately.

VICENTE CALVO ANA ELIZABET:

Corporate policy is an attitude, a lifestyle that requires dedication to act


based on observation of the future and a determination to constantly and
systematically plan as an integral part of management. It should also be

flexible to tap the knowledge about the environment, and have a systems
approach to guide a company for a while through its environment and
achieve the goals indicated.
Then businesswomen policy is strategic planning is the administrative
process to develop and maintain a viable relationship between objectives,
organizational resources and changing market opportunities, understand
that the purpose of this tool is the modeling and remodeling business and
products company, so that combine to produce a development and
satisfactory profits. And be aware of course you know the company and
make decisions in a changing environment.

REFERENCES

STRATEGIC

PLANNING

MANUAL,

disponible

https://translate.google.com/?hl=es#es/en/MANUAL%20DE
%20PLANIFICACI%C3%93N%20ESTRAT%C3%89GICA

www.gencat.cat/empresaiocupacio/departament/.../01_02.pdf
es.wikipedia.org/wiki/Entorno_empresarial
www.sites.upiicsa.ipn.mx/polilibros/portal/polilibros/.../43.htm
www.upct.es/~deyc/software/mefi.php
www.bcg.com/
en.wikipedia.org/wiki/SWOT_analysis
www.excelnegocios.com/diagrama-gantt-con-excel-planeacion-de-activi

en