BBA101/ BB 0032

Communication Skills
Contents
Unit 1
Introduction to Communication

Unit 2
Types of Communication

12

Unit 3
Listening Skills

28

Unit 4
Language for Communication

41

Unit 5
Communication in Organizations

66

Unit 6
Communication Network

83

Unit 7
Writing a Business Letter

95

Unit 8
Writing Memos, Circulars and Notices

116

Unit 9
Report Writing

129

Edition: Fall 2011

th

BKID B1497 24 June 2011

Unit 10
Writing E-mail

156

Unit 11
Oral Communication Skills

166

Unit 12
Meetings

185

Unit 13
Reading Skills

194

Unit 14
Employment Communication-Resume

211

Unit 15
Employment Communication-Job Interview

232

Dean
Directorate of Distance Education
Sikkim Manipal University (SMU DDE)
Board of Studies
Chairman
HOD Management & Commerce
SMU DDE
Additional Registrar
SMU DDE
Controller of Examination
SMU DDE
Dr. T.V. Narasimha Rao
Adjunct Faculty & Advisor SMU DDE
Dr. K.V. Varambally
Manipal Inst. of Management, Manipal
Content Preparation Team
Dr. Ajeya Jha
Head, Dept. of Management Studies,
Sikkim Manipal Institute of Technology
Majitar, Rangpo - 737 132, East Sikkim
Mr Bibeth Sharma
Assistant professor,
Sikkim Manipal Institute of Technology
Sikkim.
Mr Jayant Bagchi
Assistant professor
Sikkim Manipal Institute of Technology
Sikkim.
Ms Gurusharan Kaur Arora
Assistant professor
Sikkim Manipal Institute of Technology
Sikkim.
Instructional Designing
SMUDDE

Mr. Pankaj Khanna

Director, HR
Fidelity Mutual Fund
Mr. Shankar Jagannathan
Former Group Treasurer
Wipro Technologies Limited
Mr. Abraham Mathew
Chief Financial Officer
Infosys BPO, Bangalore
Ms. Sadhna Dash
Ex Senior Manager HR
Microsoft India Corporation (Pvt.) Ltd.
Content Review
Prof. C. Shanath Kumar
Head of the Department Management &
Commerce, SMUDDE, First Floor,
Manipal Towers,14- Old Airport Road
Bangalore 560008
Ms. Dinah Preeth Manasseh
Lecturer/Consultant
SMUDDE , First Floor, Manipal Towers,
14 Old Airport Road,
Bangalore 560008
Peer Review
Ms. Kavitha
Lecturer. City College, Jayanagar
Bangalore

Edition: Fall 2011

Printed: June 2011
This book is a distance education module comprising a collection of learning
materials for our students. All rights reserved. No part of this work may be
reproduced in any form by any means without permission in writing from Sikkim
Manipal University, Gangtok, Sikkim. Printed and Published on behalf of Sikkim
Manipal University, Gangtok, Sikkim by Mr. Rajkumar Mascreen, GM, Manipal
Universal Learning Pvt. Ltd. Manipal 576 104. Printed at Manipal Press Limited,
Manipal.

SUBJECT INTRODUCTION
Communication Skills is a four-credit subject in the first semester of BBA
program. This program would enable the learner for a fulfilling career
especially to those concerning business and industry. This subject is an
essential part of any typical management education curriculum.
The organizations are becoming more organized and there is an inevitable
need for proper communication. Be it the reports, general documentation,
official letters/correspondence. Proper communication skills are needed at
every step for each and every employee working in an organization.
Understanding of good communication skills is instrumental towards the
success of any manager. This SLM includes topics related to both verbal
and written communication. The SLM designed for this subject aims to
provide a thorough knowledge on topics like communication in
organizations and employment communication. It also includes details about
report writing, meetings, listening skills, letter writing, circulars, memos etc.
This subject provides a base for basic communication skills for the learners.
Unit 1: Introduction to Communication
In this unit, the basic idea of communication and different stages of
communication are discussed. It also talks about barriers in communication.
Unit 2: Types of Communication
This unit deals with different types of communication.
Unit 3: Listening Skills
This unit explains about the types of listening, barriers to listening and also
the strategies for effective listening.
Unit 4: Language for Communication
This unit explains the importance and general principles of effective writing
skills. It also discusses the techniques to improve the writing skills.
Unit 5: Communication in Organizations
This unit explains about the internal and external communication.

Unit 6: Communication Network

This unit briefly explains about the formal and informal communication.
Unit 7: Writing a Business Letter
This unit particularly deals with the business letters. It also explains the
difference between personal and business letters. The unit illustrates the
structure of different types of business letters.
Unit 8: Writing Memos, Circulars and Notices
This unit describes the essential aspects of writing the memos, circulars an
notices.
Unit 9: Report Writing
This unit discusses the basic details about writing a report.
Unit 10: Writing E-mail
This unit discusses the importance of e-mail and also the essentials of
writing an e-mail message.
Unit 11: Oral Communication Skills
This unit aims at equipping the learner with good oral communication skills
and the ways to make effective presentation using the visual aids.
Unit 12: Meetings
This unit discusses the concept of meetings, different types of meetings and
steps to hold effective meetings.
Unit 13: Reading Skills
This unit discusses the importance of reading skills, and how to distinguish
between various types of reading. Techniques to increase the reading
efficiency are also discussed.
Unit 14: Employment Communication Resume
This unit discusses the importance of employment communication, and also
the essentials of writing the resume and the cover letter.
Unit 15: Employment Communication Job Interview
This unit explains the second step towards employment communication, i.e.
job interview. It explains the process of interview and different job interview
techniques.

Objectives of studying the subject:

After studying this subject, you should be able to:
Understand the basics of communication Skills.
Gain knowledge about the communication networks and communication
in organizations.
Learn the techniques of effective listening.
Explain different types of communication.
Understand the method to effectively communicate by writing.
Understand the ways to make good oral communication.
Enhance your reading skills
Illustrate the good employment communication.
For various multimedia and other resources on this subject, logon to Edunxt
portal of SMUDDE at http://edunxt.smude.edu.in/