Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Management
Mahalim
U1211190E
AB3601 Strategic
Management
Rumelts Criteria |Adopting an internal view, BreadTalks existing strategies,
while building its competitive advantage and are feasible, are neither consistent
nor have consonance.
Recommendations | Therefore, it is recommended for BreadTalk to engage in
unrelated diversification which it has attempted successfully on multiple
occasions and to focus on differentiation rather than to utilize an integrated
strategy.