Curriculum Vitae Reitze Feldmeijer

Curriculum Vitae Reitze Feldmeijer

PERSONAL DETAILS
Reitze Feldmeijer
Mobile phone: xxxxxxxxx
e-mail: xxxxxx@gmail.com
Date and place of birth: 9th of October 1980, Leiderdorp

PROFILE
I am an experienced all round media/communications consultant and a result driven project manager, with
a focus on media strategy and building relationships with advertisers, media agencies and media owners.
International projects and environments increase my energy level; I love working with people from different
cultures. I am naturally curious, asking why and how. A persuasive and energetic communicator.

PROFESSIONAL EXPERIENCE
From to:
07/07 pres:

Accenture, Amsterdam
Senior Consultant Media Performance Management (full time)
Responsible for optimizing the media strategy of several local and international, multi
market advertisers (clients) in a broad range of industries.
Managing/coordinating international media pitch projects with a total media spend of
ca. 200MM (20+ markets in scope).
Building long-term relationships with clients, (multi market) advertisers, by being a
trustworthy adviser on all media strategy and research related topics.
Extensive experience with media planning methodologies/tools in markets across
Central & Eastern Europe, Central Asia and Africa.
Managing many different projects at once (10+), in all stages: contracting, briefings
and communication to internal and external teams all over the world, managing
financial figures.
Setting/measuring KPIs and developing media performance tracking models that
drive consistent media planning and optimize cost and quality results.
Extensive experience in working with several media agency groups and media
owners, understanding their business models, and helping clients to get the most
(media) value out of their partnerships with media agencies and media owners.

From to:
10/13 pres:

Stichting Vluchteling-Studenten UAF Utrecht

Consultant (part time)
Giving former refugee students personal guidance and advice in finding a (new) job in the
Netherlands and several other work related topics (e.g. interaction with colleagues).

From to:
Uganda Media Women Association (UMWA), Kampala (Uganda)
02/12 07/12: Communication expert (full time, temporarily)
Responsible for attracting new advertisers for Mama FM, the radio station of UMWA.
Developing a marketing/sales strategy for Mama fm.
Do sales presentations for Ugandan media agencies and advertisers.
Coaching employees of UMWA how to develop a sales strategy and work with
Microsoft office programs.

Curriculum Vitae Reitze Feldmeijer

EDUCATION AND COURSES

2004-2007:

University of Amsterdam
Master of Science Communication science.
Persuasive communication: studying a variety of marketing and health communication
theories, and how to apply these theories to challenging problems of health behaviour (for
example: smoking and drinking), advertising and branding.

2000-2004:

University of Applied Sciences Amsterdam

Bachelor Commercial economics
Marketing; studying a variety of marketing theories, writing marketing plans that contain a
layout of the market: how to approach it, who should be targeted, which entry mode
should be used, how to position the company and what it will cost both in money as in
other resources.

1993-2000:

Pre-university education, Aquino College, Leiden

Subjects: Dutch, English, German, Geography, Maths, Economics

Courses
MS office, SPSS, Presenting in a professional way, project management.

INTERESTS
Interests en hobbies
Reading novels, non fiction and biographies, writing, listening to music, playing squash,
football, travelling to different parts of the world.