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How You Can Help TechTarget – and Yourself

(in 5 Minutes a Week)

Every employee can contribute to the TechTarget community, and every action you take creates value for you, your peers, and the company.

Larger Audience Get Social, Get Benefits Increased revenue More opportunities

Larger Audience

Get Social, Get Benefits

Larger Audience Get Social, Get Benefits Increased revenue More opportunities

Increased revenue

More opportunitiesLarger Audience Get Social, Get Benefits Increased revenue

Marketing

Benefits Increased revenue More opportunities Marketing Editorial Development Sales Better branding Trend
Benefits Increased revenue More opportunities Marketing Editorial Development Sales Better branding Trend

Editorial

Increased revenue More opportunities Marketing Editorial Development Sales Better branding Trend awareness Best
Increased revenue More opportunities Marketing Editorial Development Sales Better branding Trend awareness Best

Development

More opportunities Marketing Editorial Development Sales Better branding Trend awareness Best practices
More opportunities Marketing Editorial Development Sales Better branding Trend awareness Best practices

Sales

More opportunities Marketing Editorial Development Sales Better branding Trend awareness Best practices education
More opportunities Marketing Editorial Development Sales Better branding Trend awareness Best practices education

Better branding

Trend awareness

Best practices education

Visibility/authority

Reader feedback

Content opportunities

Professional

development

Troubleshooting

Networking

Name recognition

Relationship building

Industry knowledge

Events

Relationship building Industry knowledge Events Client consulting HR/finance Ops Recruitment (attendees +
Relationship building Industry knowledge Events Client consulting HR/finance Ops Recruitment (attendees +

Client consulting

building Industry knowledge Events Client consulting HR/finance Ops Recruitment (attendees + speakers) Brand
building Industry knowledge Events Client consulting HR/finance Ops Recruitment (attendees + speakers) Brand

HR/finance

Industry knowledge Events Client consulting HR/finance Ops Recruitment (attendees + speakers) Brand authority

Ops

Industry knowledge Events Client consulting HR/finance Ops Recruitment (attendees + speakers) Brand authority
Industry knowledge Events Client consulting HR/finance Ops Recruitment (attendees + speakers) Brand authority

Recruitment

(attendees + speakers)

Brand authority

User feedback

Client/ Company Engagement

Trend awareness

Reporting

Brand building

Recruitment

Research

(trends + candidates)

Trend awareness

Best practices

Presence building

Peter Ross , VP, Marketing Maxine Giza , Associate Site Editor Social media has been

Peter Ross, VP, Marketing

Peter Ross , VP, Marketing Maxine Giza , Associate Site Editor Social media has been an

Maxine Giza, Associate Site Editor

Ross , VP, Marketing Maxine Giza , Associate Site Editor Social media has been an easy

Social media has been an easy and efficient way to help promote our latest market research, recruit attendees for Summits and find new customers.

recruit attendees for Summits and find new customers. I’ve been corresponding with someone who commented on
recruit attendees for Summits and find new customers. I’ve been corresponding with someone who commented on

I’ve been corresponding with someone who commented on a blog post I wrote. I discovered he works as an analyst, and he may now become an expert columnist for our site.

and he may now become an expert columnist for our site. Diana Hwang , Senior News
and he may now become an expert columnist for our site. Diana Hwang , Senior News

Diana Hwang, Senior News Writer

columnist for our site. Diana Hwang , Senior News Writer Rich Stone , Global Account Manager

Rich Stone, Global Account Manager

, Senior News Writer Rich Stone , Global Account Manager Interacting with our readers provide me

Interacting with our readers provide me with insight and perspective about a topic and helps generate future story ideas.

about a topic and helps generate future story ideas. With social you never have to make
about a topic and helps generate future story ideas. With social you never have to make

With social you never have to make a cold call again and more importantly it enables you to grow prospects into customers and turn customers into TechTarget champions.

again and more importantly it enables you to grow prospects into customers and turn customers into

Your Contribution Makes a Real Difference

1

interaction =

(per week)

3

new ways for users to find TechTarget

X everyone

week) 3 new ways for users to find TechTarget X everyone search social = 2,000 +

search

3 new ways for users to find TechTarget X everyone search social = 2,000 + new

social

new ways for users to find TechTarget X everyone search social = 2,000 + new ways

= 2,000 +

new ways for users to find TechTarget

new ways for users to find TechTarget X everyone search social = 2,000 + new ways

email

How this will help conversion more registrations opportunities more leads prominence for content creators (search
How this will help
conversion
more registrations
opportunities
more leads
prominence for
content creators
(search + social)
revenue
visibility
more discussions
traffic
increased authority
for websites +
contributors
n
g
more
ad revenue
e
a
f
g
more clicks
o
e
d
e
more
c
activity
u
n
s
e
Each comment generates
notification emails to other
contributors, leading to more
return visits.
Every social share expands the
audience and boosts its overall
value.
e
r
i
s
?
Existing discussion encourages
others to join in, creating a
more welcoming user
experience.
Increased activity builds
search engine value, elevating
our authority and rewarding
contributors and customers
d
u
a
s
d
l
i
u
B

Do Your Part to Build the TechTarget Brand

Create or update your internal and external social profiles with a picture and bio. with a picture and bio.

and external social profiles with a picture and bio. Find and read content that interests you.
Find and read content that interests you. Follow site social accounts and subscribe to community
Find and read content that interests you. Follow site social
accounts and subscribe to community tag notifications.

Add your thoughts. Post or respond to comments and Add your thoughts. discussions, ask and answer questions and share content to your networks. discussions, ask and answer questions and share content to your networks.

thoughts. Post or respond to comments and discussions, ask and answer questions and share content to