Está en la página 1de 7

Small Business Toolkit

Sample position descriptions

Sample position descriptions


Position or job descriptions are really helpful for any organisation of any size. They are
particularly useful as part of internal communication between management and
employees.
Some examples are provided on the following pages.

Small Business Toolkit


Sample position descriptions

Position title:

Marketing and sales manager

Incumbent:

Sylvia Smith

Department:

Marketing and sales

Reports to:

Owner / manager

Direct reports:

Marketing assistant (1), sales assistants (2)

Primary purpose:

To play a major role in the success of the business by ensuring


that profit potential and growth opportunities are maximised. To
manage and direct the marketing and sales department to
produce budgeted sales volumes and net returns while delivering
overall quality product and customer service.

Key result area

Measure

Provides high level inputs in the


planning and development phase
of new projects to help ensure the
final product has maximum target
appeal on all key elements of the
marketing mix

Product receives early positive market reaction


with high inquiry rates

Ensures that the sales


performance is optimised at all
levels and channels by setting
appropriate targets and providing
necessary support and guidance
for sales assistants

Product sales rates delivered to budget

Prepares marketing budgets by


product and develops marketing
strategies to achieve required sales
rates
Adapts marketing and
communications strategies to
changing market conditions

Product sales achieved within budgeted


promotion costs

Key external stakeholders review and endorse


the product concept favourably

All product ranges achieve targeted sales by


agreed dates

Product sales rates reach agreed levels


New or amended communications strategies
implemented in time to suit changing conditions

Small Business Toolkit


Sample position descriptions

Ensures that sales staff are


inducted, skilled, audited and
trained to the level required to
carry out required business
processes
Acts as a mentor and trainer to
sales staff

Continuous improvement and training processes


in place and progress tracked against specific
objectives

Ensures that administrative


systems, procedures and protocols
are fully adhered to

Customer feedback indicates satisfaction with


products and company policies
Sales are not delayed or lost due to
administrative delays or errors

Typical
qualifications and
experience:

At least 10 years experience in marketing and sales at a senior


corporate level in an allied industry. Highly developed team
management, communication and interpersonal skills. Proven
ability in managing complex environments. Tertiary qualifications
in a business-related discipline.

Other relevant
information:

Needs to be highly flexible on work availability (days and hours)


and must be able to liaise effectively with people from various
levels in a corporate environment.

Position holders signature:

Date:

Owner / managers signature:

Date:

Small Business Toolkit


Sample position descriptions

Position title:

Marketing assistant

Incumbent:

Dane Marchant

Department:

Marketing and sales

Reports to:

Marketing and sales manager

Direct reports:

none

Primary purpose:

To contribute to the continued growth of the company by the


provision of timely and strategically relevant marketing and
promotional initiatives

Key result area

Measure

Recommends, develops and


implements an annual marketing
plan that achieves the agreed
objectives of the company

The targets and objectives agreed in the


marketing plan are achieved with the specified
time frames and budgets

Develops, coordinates and


implements pre-set sales
promotion activities as required

Sales promotion activities are implemented as


scheduled

Manages the marketing budget to


achieve the critical priorities in a
coordinated and systematic way

Quarterly budget published prior to new quarter


and budget not exceeded

Researches, identifies and


recommends advertising and
promotional opportunities that
enhance and clearly differentiate
our brand offering in the
marketplace while contributing to
effective sales development

Advertising and promotional activities


implemented are achieved within agreed time
frames, stay within agreed budgets and meet
agreed sales promotion objectives

Assesses, reviews and streamlines


the corporate database to ensure
optimum leverage of the data in the
sales and marketing process

The development and application of the


database enables the company to target specific
identified groups as and when required

Small Business Toolkit


Sample position descriptions

Typical
qualifications and
experience:

Appropriate tertiary qualification in public relations and / or


marketing plus at least 3 years experience in a marketing role.
Excellent communication, organisation and people skills.
Experience and familiarity with software relating to marketing
and advertising applications required.

Other relevant
information:

Good research skills an advantage. Ability to work across the


organisation and with external stakeholders at all levels.

Position holders signature:

Date:

Owner / managers signature:

Date:

Small Business Toolkit


Sample position descriptions

Position title:

Sales assistant

Incumbent:

Cindy Lau

Department:

Marketing and sales

Reports to:

Marketing and sales manager

Direct reports:

none

Primary purpose:

To achieve company sales targets by consolidating and servicing


existing accounts, recognising new opportunities and ensuring
pre-eminence of the companys brand in the marketplace. Also
ensuring that management is kept up-to-date with the latest
market trends and developments.

Key result area

Measure

Achieves monthly, 6 monthly and


annual sales targets

Sales to date results are on target or exceed


targets

Continues and enhances customer


loyalty

Repeat business and increased business to


existing customers

Demonstrates thorough product


knowledge

Positive customer feedback / increased sales


results

Provides timely and relevant


reports to management about
potential new market opportunities

Management kept up-to-date on current market


trends and opportunities

Ensures a high level of customer


service

Customer feedback indicates high level of


satisfaction with service levels

Key opportunities are not missed

Accounts not lost due to client service issues


Listens to the marketplace and
customers requirements

Typical
qualifications and
experience:

Flexible approach to new ideas / embraces


changes as the market dictates, allowing the
company to be proactive

At least 12 months customer service experience. Good


numeracy and literacy skills. Ability to multitask. TAFE
qualification or a business degree focusing on marketing an
advantage.

Small Business Toolkit


Sample position descriptions

Other relevant
information:

Interest in the industry in which the company operates.


Knowledge of Microsoft programs an advantage.

Position holders signature:

Date:

Owner / managers signature:

Date:

También podría gustarte