Bear Brand

Powdered Milk
Drink

Group II

Phase I:

BEAR BRAND POWDERED MILK DRINK

BEAR BRAND continues to strengthen generations of Filipino
families with an affordable range of beverage solutions that highlight
the resistance building nutrients of Iron, Zinc and Vitamin C.

TARGET MARKET
AGE

: Family
: (Children from 7-17 years old; Adult

from 18-20)

GENDER
OCCUPATION

:
:

IDENTIFYING
TARGET MARKET
Consumers;

Male and Female

Any

Market C E (Philippine Community)

: Average Consumers; Below-Average

Consumers that doesnt have permanent source

of income

EXG / HYP
PERSONALITY

Existing Product
:
Flexible and Affordable

The goodness of Bear Brand Milk has been loved by Filipinos throughout
the years. Its rich creamy taste is well known. Bear Brand Milk is an item that is
always present in moms shopping lists. Bear Brand Milk is a product of Nestle
Philippines and has been a constant companion of Filipinos growing up.
Bear Brand Milk is dominating the market in sales and production. It is a
leading brand of milk in the Philippines and is actually sought by many Filipinos
abroad. They are still looking for the good old taste Bear Brand gives along with
its many vitamins and minerals.

PRODUCT BRANDING
Bear Brand is a product produced and created by the Nestle
which is a trusted brand not only here in the Philippines but also in
other parts of the world. Nearly a hundred years after it first
started operations in the country, Nestl Philippines, Inc. (NPI)
today is a robust and stable organization, proud of its role in bringing the best
food and beverage throughout the stages of the Filipino consumers lives.
Full name
Nestle Philippines Inc.
Headquarters
Barrio Niugan, Cabuyao, Laguna; 4025

Status: Non-Listed
Legal Form: Limited Liability Company
Operational Status: Operational
CIBI: 0000018846
Financial Auditors: Sycip Gorres Velayo And
Company (2012)
Tel: (049) 8986153

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PRODUCT FEATURES
AND PACKAGING
The Bear Brand powdered milk
comes in the following varieties and
Bear Brand
g
Bear Brand
330 g
Bear Brand
180 g
Bear Brand
700 g
Bear Brand
Bear Brand

sizes:

powdered milk 80
powdered milk
powdered milk
powdered milk
powdered milk 900g
powdered milk - 1800g

HEALTH BENEFITS
Prepared from non-fat milk powder and blended
with refined vegetable oils, enriched with Vitamins
A, B-Complex, E and Iodine. It provides all the
essential nutrients the family needs to stay healthy
and strong. The finest quality filled milk, rich in
health-giving nutrients, ideal for the whole family.

High in Calcium
Builds healthy bones and teeth; maintains bone
mass.

High in Phosphorus

Helps strengthen bones and generate energy.

High in Vitamin B1 (Thiamine)

Essential for heart function and healthy nerve cells.

High in Vitamin B6 (Pyridoxine)

Helps form red blood cells and maintain brain

function.

PRODUCT QUALITY

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Bear Brand Powdered Milk Drink

is rich in calcium, which is
important in building strong
bones and teeth. It is
recommended for children to be
consistent in drinking milk as
bone growth is at its highest
during childhood up to the
teenage years. It also has
protein, which is needed in
building and repairing tissues.

Phase II:

Group II

Phase III:
Competitors
ALASKA POWDERED MILK DRINK

Alaska Powdered Milk Drink is highly nutritious powdered milk. It is rich in

vitamins and minerals for growth, energy and mental alertness.
The critical period in a childs growth happens after the toddler years. It is
the stage where the weight and height gained during infancy progressively
lessen over the years until the child reaches puberty. This is physically evident in
changes of the childs body proportion: the head looks smaller in relation to the
rest of the body, the fingers and toes grow longer and the limbs straighten out.
Increase in height is also slow, picking up only when the child enters his
adolescent years.
Different Pack Sizes:

Alaska Instant Powdered Milk Drink (Pouch) 33g

Alaska Instant Powdered Milk Drink (Pouch) 80g

Alaska Instant Powdered Milk Drink (Box) 150g

Group II

Alaska Instant Powdered Milk Drink (Pouch) 300g

Alaska Instant Powdered Milk Drink (Box) 450g

Alaska Instant Powdered Milk Drink (Box) 700g

Alaska Instant Powdered Milk Drink (Pouch) 900g

Alaska Instant Powdered Milk Drink (Tin) 1000g

Alaska Instant Powdered Milk Drink (Tin) 1800g

Lactum

As your child develops, he begins to have favorites, choosing what to eat

and what not to eat. And because he's at that stage when he is most curious
about his surroundings, anything can distract him from his meal; his attention
maybe stolen by objects he finds more interesting than food. Sometimes,
because of either of these, he won't even touch the food you serve, making you
worry that he may not be getting all the nutrients he needs to be completely
nourished.
And did you know that Zinc, Iron, Folic Acid, Thiamin and Vitamin B12
deficiencies are associated with poor appetite?
New Vitaminized Lactum 3+ is formulated by Mead Johnson for children
aged over 3 years old to 6 years old. It has high source of Appetite Support
nutrients like Zinc, Iron, Folic Acid, Thiamin and Vitamin B12 for children with
poor appetite caused by the deficiency of these nutrients. Give him new Lactum
3+ that has essential nutrients found in the food groups from the food pyramid,
plus DHA and prebiotics.

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History

Over a hundred years after it first started operations in the country, Nestl Philippines, Inc. (NPI) today is a
robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of
the Filipino consumers lives. The Company employs 3,700 men and women all over the country, and is among
the Philippines top corporations. Its products are No. 1 or strong No. 2 brands in their respective categories.

Nestl Philippines, Inc., A Short History

The Early Years. Although Nestl products were already available
in the Philippines as far back as 1895, it was not until 1911 when
The Nestl and Anglo Swiss Condensed Milk Company was
established in the country, with its first sales office in Calle Renta,
Binondo. The Company was forced to suspend its operations during
World War II, but soon made a comeback after Liberation, under a
new name: Filipro, Inc. It continued to import products such as
MILO, NIDO powder milk, MILKMAID and NESCAF from other
countries. In the early 1950s, Filipro encountered difficulties when
the Philippine government imposed import control. Due to lack of
imported products to sell, it was forced to become a distributor of
peanut butter, napkins, fruit preserves, and patis (fish sauce) just to
keep its operations going.
Local Production. In 1960, Nestl S.A.and San Miguel Corporation entered into a partnership resulting in the
formation of Nutritional Products, Inc. (Nutripro). In 1962, Nutripros first factory started operations in
Alabang, Muntinlupa to manufacture NESCAF. In 1977, Filipro, Inc. and Nutripro Inc. merged under the
name Filipro, Inc. In 1986, Filipro, Inc. changed to its present name as Nestl Philippines, Inc.

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Nestl now has manufacturing facilities in Cabuyao (Laguna), Cagayan de Oro, Lipa (Batangas), Pulilan
(Bulacan) and Tanauan (Batangas) to meet the growing demand for Nestl products in the country.

Growth and Diversification. In 1991, Nestl pioneered the AIJV

(ASEAN Industrial Joint Venture), a regional complementation
program. The Company participated in this program with the
production of breakfast cereals at the Nestl Lipa Factory, for export
to ASEAN markets. Today, three of the Nestl factories in the
Philippines Lipa, Cabuyao, and Cagayan de Oro -- serve as
ASEAN Supply Centers to meet the requirements of Nestl markets
in the region.
In late 1998, Nestl Philippines became a wholly owned subsidiary
of Nestl S.A., following the latters purchase of all of San Miguel
Corporations equity shareholding in the Company.
Driven by its mission to nurture generations of Filipino families, Nestl today produces and markets products
under some of the countrys well known brands such as NESCAF, NIDO, MILO, NESTEA, MAGGI, BEAR
BRAND, NESTL, and PURINA, among others. Its product range has expanded to include coffee, milk,
beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals,
confectionery, and pet-care.

Product Name: Bear Brand Powdered

Milk

Product Origin: Philippines

Group II

powdered milk prepared from non-fat milk powder and blended with refined vegetable oils, enriched with
vitamins a, b-complex, e and iodine.it provides all the essential nutrients the family needs to stay healthy
and strong.The finest quality filled milk, rich in health-giving nutrients, ideal for the whole family.

product type: milk powder

packaging: box

place o