Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Warning:
And I do mean FUCKING warning.
Don't do shit until you read the first 2 pages of this document. I don't want
to seem like a dick, but when I first released the Mobi Manifesto (the 1 st
version of this guide), I knew it would make everyone who read and applied
it, a ton of fucking money as a mobile affiliate.
What I didn't count on was 15,000+ markters and entrepreneurs reading it
and then join our IMGrind Private Forums, Revived Media Mobile Affiliate
Network and use our iMobiTrax Mobile Tracking Software. This shit blew
up & outta control fast.
What you see is what you get with me. Filled with a world full of fucking
assholes, liars and jealous idiots I personally think that's a step up. I keep it
radically honest and brutally blunt. If you're a pussy, you probably won't
like me much. That's good, I've been working on weeding pricks like you
out of my life for the last 33 years of anyway. So thanks!
Some of the stuff I've done over the course of my online journey include:
Former Moderator of Wickedfire and Blackhat World Forums and
long time member of the Warrior Forum.
Former Owner, Blogger, Forum Owner at Cashtactics
Former Co-Founder & CEO of Convert2Media CPA Network
Currently Co-Founder of IMGrind, Revived Media and iMobiTrax
Nothing exists like what you are about to learn. Nobody and nothing is
going to teach you more about being a successful mobile affiliate than what
I'm about to give you now...So pay close attention...or piss off.
Read This Entire Guide. Read Every Word. Then Read It Again.
I'll tell you like I told the 15,000+ before you who downloaded the original
guide...I already know, maybe not just You specifically, but you
others...99% of you...won't do shit with the gold that's going to be given to
you hear. Don't ask me why...It sucks the life outta me to explain it.
That's cool though. Even though it pissed me off at first. I how to strategize
our shit to where it works in our favor.Yes, this works in our favor.
We're not trying to save the fucking whales here. We're providing this guide
to anyone who will use what we know, put it to work for themselves and
better their businesses and lives. Whatever that thing that drives people to
learn, study and do new shit...people who love a challenge and the will to
succeed that's who this is for.
The problem is that when people realize it takes a lot of fucking work to
accomplish revenue like I'm going to show you through-out this guide...
They tuck tail and run. Fight or flight. Bitch or Beast. You're either one, or
you're the other. There is no in-between in business. Or life. Get some thick
skin on you, because you're going to need. I've tattooed most of mine, more
than once over...so I got skin like a fucking rhino. I'll help you with yours.
Even the world is a mostly ugly place, filled with immature people who
expect something for nothing...and the fact they fucking disgust me...there
are some amazing people who we've taught this too already...
So now we know there are more of you out there. This guide is for you. We
make our livings, pay our bills, feed our kids, provide for our families and
give back as much as we can. All possible by what you are about to learn...
From this point forward, you will not read fluff or filler. Every word in this
guide is critical between Success....and Failure. If at some point you get
bored, you are already done. You just don't know it yet. So fucking quit.
This guide has been put together straight from my mind and experience.
What most people don't know, I'll be upfront and share with you. I possess a
certain gift which doctor's have referred to as a Photographic Memory.
If you don't know what that is, Google it. Basically, what this means for you
is that you are in for a big fucking treat when it comes to learning from us.
Many will do nothing. Few will succeed beyond their wildest dreams. The
reason I know this Because I have. So have the people I work with. So
have a lot of the people we have taught this too. So will you, if you grind.
Some people Get It & some people don't. That's just human nature.
Something completely out of my control. However, I'm in control of you up
until the point you close out this document. It's not meant to boost my ego
or give me a power trip (Which I could care less about). I need you in my
control until the end here, so that I can change the lives of some, while
inspiring the lives of many.
Honestly, if you cannot make money in mobile affiliate marketing with
what you are about to read Give up. It takes money to make money. If you
are scared to spend money, or you don't have a budget set aside for this
business then seriously go get a second job, 3 rd job, or fuck off. That's the
best advice you will ever get. I learned the hard way.
However, I'm confident that you'll either be offended and quit, or you will
have a clear understanding and step by step blueprint to be successful in
mobile affiliate marketing. Print this fucker out if you have to and break it
up section by section. If you made it this far, Congrats. Let's get serious
now and grind on...
I really hope you are familiar with affiliate marketing mobile marketing
mobile advertising performance advertising Cpa marketing terms.
If not Google them. What you need to know is that Desktop Web
Marketing & Advertising versus Mobile Marketing & Advertising requires
a different mindset, approach, advertising and marketing skills.
Let's make this simple and say you do over $1,000,000 a month on Google
Adwords, Bing, Facebook etc..that would typically indicate you're a pretty
good marketer right?
Wrong. You don't know fuck. Matter of fact, you know less than that. You
wouldn't believe how many people tell me they spend $5K, $100K $1M+
and end up losing and giving up. Please...let's get to ground zero right now.
It's not a pride or ego thing. It's I don't give a shit what you have done, or
what you think you will do - I see it time and time again. Still.
So now that we've leveled with each other, let me lay it out for you. I've
tried to break this tools and resources set down for you, the best I can so
that you know exactly what I am using. Straight up, here's the tools and
resources you need to start reading, studying, bookmarking and following
---along with what we teach you. Don't just fucking rely on us to spoon feed
you over at Revived Media after you learn this. I'm giving you my own
toolset so that you have the same opportunity to learn and apply what I
know and am going to teach you.
Everyone and every service and/or tool listed here, is to be used as
suggestion based only. Just be fucking smart when you buy a service or
product. Some of these are free. Some cost money. To get started, you don't
need to invest any money. Read this guide entirely first, everything will
make sense and follow into step by step actionable format. Designed for
newbies to advanced marketers with small or large budgets.
Phone Arena - Phone News, Reviews & Specs. This is really my 1st
choice when it comes to doing research on handsets and tablets.
There's more to this site than just researching specific Device specs.
Look it over really good on the navigation for filtering pages by
Phones, Tablets, News, Reviews, Discussions, Videos and more. On
the sidebar, filter by Carriers, Brands, + Tools Section.
GSM Arena - GSM Phone reviews, news, opinions, votes, manuals
and more. The way I use them is to utilize their left sidebar and
choose by Device Manufacturers (aka Brands). I also make use of the
Phone Finder Tool and List Of All Mobile Phone Brands.
Phone Scoop - Use the search box at the top left, along with the
Reviews, Phones, Phone Finder, Carriers, OS's and more. The Phone
Scoop Phone Finder Tool is handy.
What Runs Where - I use it for both web and mobile. Personal friends
with Max, highly recommended.
Adult Ad Spy - From Jay & Tuan of Adult Media Buys Forum, Adult
Media Buying Blog and Jay Knows Cash. These guys are the shit in
the adult and whizzes with iMobiTrax. Awesome guys.
Google Think Insights: Mobile Ads Showcase App
Google Think Insights: The Full Value Of Mobile Calculator
MobileStatistics.com
Statscounter Global Stats - Excellent tool to get a good idea on global stats
for Mobile Operating Systems, Browsers, Manufacturers, resolutions etc...
Outside Publications
App Intelligence
App Annie
App Rankings
Top App Charts
Social Bakers: Apps On Facebook
Applyzer
App Data
Facebook: App Center
Adtruth
Device Atlas
Maxmind
Digital Element
Neustar IP Intelligence
Scientia Mobile
51Degrees.mobi: Device Explorer
Detect Mobile Browsers
Apple
Samsung
LG
Motorola
Nokia
Blackberry
Operating Systems
Apple
Android
Windows Phone - Windows Phone Central (Great News Site)
Blackberry
Wikipedia: Smartphone Operating Systems
Blackberry Simulators
iPhone Tester: This iPhone emulator allows you to check your site in
the dimensions for iPhone 3G and 4G, and iPod Touch. Just enter the
URL of the site you want to test in the address bar.Free to use.
iPad Peek: This popular tool enables you to see how your website
looks on the iPad or iPhone. For an accurate simulation, use a
WebKit-based browser, such as Apple Safari or Google Chrome. Free
to use.
Screenfly: Screenfly allows you to view your website on a variety of
device screens and resolutions. Enter a URL and click on GO to get
started. Free to use.
Mobile Phone Emulator: This emulator enables you to see your site on
a variety of mobile phones, including iPhone, HTC, LG, BlackBerry,
and Samsung. Free to use.
The Responsinator: The Responsinator helps you quickly get an
indication of how your responsive site will look on the most popular
devices, such as iPhone, iPad, Android, and Kindle. Free.
Matt Kersleys Responsive Design Testing: This is another responsive
web design testing tool. Test your site in several widths at the same
time. Enter your websites URL into the address bar to test a specific
page. Free.
Opera Mini Simulator. Opera Mini is one of the fastest and most
advanced mobile web browsers. Take advantage of its free web-based
emulator. Free
iPhoney. iPhoney gives you a pixel-accurate web browsing
environment, powered by Safari, that you can use when developing
web sites for iPhone. Its the perfect 320 by 480-pixel canvas for your
iPhone development. Free.
iTabbar: iPhone & Android Simulator.
iPad Tester - This is a simple tool that allows you to input a url and
see how it performs on iPads.
Performance Tools
Easy Mobile Page Creator - Easy to use mobile landing page creator.
Step 1: Use the editor to create your mobile page content
Step 2: Insert your aweber form code (or any autoresponder form code)
Step 3: Copy the output code to a file and upload it to your site
Step 4: Preview your page here using the simple iPhone emulator
Pttrns.com - Excellent website to study mobile user interface patterns. Why
is this important Ruck? Because you can match Offers, Ads, Creatives,
Landing Pages and more to specific mobile user interfaces. By designing
towards what's popular, per country, you can increase the "comfort" feel and
"blending" to resemble sites in countries that people are familiar with.
Pixels Daily - Brent turned me onto this site and it's excellent for getting
free PSD's and resources for designers.
Alexa: Top Sites By Country - Why is this important Ruck? Start clicking
on countries and you will start to see a pattern of the Top 10 websites, are
pretty universal across the world. What that means is that people are
comfortable with Google, Facebook, Youtube, Twitter and more...from a
design/blending perspective it doesn't get any easier than that to identify
color schemes and other elements to mimic.
Other Kickass Resources
Desktop VS Mobile
To make this easy to understand for everyone. I'm going to break this into
two parts: 1. Marketers who are familiar with web-based marketing &
advertising (Desktop) 2. Marketers who are just coming into the mobile
game (Greenhorns)
Marketers who are familiar with traditional web-based advertising probably
know a little bit about marketing methods such as:
SEO
Social Media
PPC
Facebook Ads
For the Greenhorns just coming into mobile marketing, ask yourself this:
Who can you trust as a mentor to relay consistent and current strategies?
Who is reputable enough in the Industry that you can learn from?
Who has actually provided the knowledge and tools to succeed in mobile?
Who is going to be there with you to make sure you succeed going
forward?
I will tell you something. It's not easy out there for a lot of people. Matter of
fact, it's down-right sad. That's why I decided to come forth and put this out
there for the masses. A real take it or leave it approach for everyone to
be level on the playing field, so to speak.
No matter if you are an experienced mobile marketer or just intrigued by it,
you cannot deny how fast mobile is really changing the world. Here are
some pretty astonishing facts that I have picked up, saved and compiled to
fuel your motivation.
Over 75% of the world's mobile phone users go to bed with their
mobile phone
There are currently over 1.5 Billion+ mobile web users in the world
The most popular browsers for web page visits on a mobile device
Opera at 21.9% and Android with 21.1% according to Statcounter
Think about this for a minute would you. Did you know that almost 1/7 of
the world doesn't even have electricity? In countries such as the Dominican
Republic, as much as 1/10 of their population is indigenous.
A lot of people do not have Refrigerators, TV's, radios, even more
important things such as running water, electricity, heat and air. You know
what almost the entire world does have? - A Mobile Phone.
Pretty astonishing right? With 21.6 million people in Australia, there are
over 26 million mobile phone subscriptions. In many countries, there are
more mobile subscriptions than people.
Gender
Single/Married
Age Range
Shopping Preferences
Education Level
City/Living Area
Income Level
Kids/No Kids
Occupation
and so forth.
Now let's have a look at some US ethnic mobile user behavior stats:
Black Americans use more mobile voice minutes per month (1,261) than
any other group in the US.
Send or receive 941 SMS (text) messages a month, more than any
other ethnic group
Make 13 phone calls per day, 40% more than the average U.S. mobile
user
Spend 68% more time watching video on the Internet and 20% more
time watching video on their mobile phones than non-Hispanic
whites
Latinos form the core of projected U.S. growth in the next 40 years:
These are just a small portion of statistics in the US. We haven't even
talked about the other regions of the world. So what does this all mean?
You better research and understand your mobile market as best you
can before you even think about marketing to them. As with every
initiative, it means one campaign does not fit all.
If you dont want to waste your marketing dollars, your team needs to
understand that U.S. mobile owners use their phones in different ways.
Hispanic Americans out-text others; Asian Americans stream the most
online video.
Target the mobile channels your consumer prefers (apps, text, display ads,
video etc.) And cross-fertilize with their preferred social media avenues
(If youre looking for real-life examples, have a gander at Navigating the
Digital Ocean: Cross Channel Marketing Strategies from iProspect.)
Receptiveness to Ads
Content purchasers are more receptive to ads than other smartphone
owners, and they tend to have more positive opinions toward ads on the
whole:
29% of smartphone content purchasers say smartphone ads are eyecatching, compared with 17% of all smartphone owners.
26% of smartphone content purchasers say ads are relevant, compared with
15% of all smartphone owners.
25% of smartphone content purchasers say ads are unique and interesting,
compared with 14% of all smartphone owners.
Similarly, content purchasers are far more likely to take action on an ad.
Among all smartphone owners, 39% of the all smartphone content
consumers have been driven to take action after seeing a smartphone ad,
15% have clicked through an ad, 12% have used a special offer or coupon,
and 12% have made a purchase either via a PC or at a store.
By contrast, 79% of content purchasers have taken action after seeing an ad,
31% have clicked through an ad, 30% have used a special offer or coupon,
27% have made a purchase via a PC, and 24% have made a purchase at a
store as a direct result of an ad.
The Mobile Web is growing at a phenomenal pace, and it is forecast to
overtake the desktop web in 2014. Or in other words, more users will be
accessing the Internet through their mobile phone versus their PC for the
first time in 2014. Currently, approximately 900 million people access the
web through their mobile phones, compared to 1.4 billion desktop Internet
users.
In 2014, mobile web users will outpace desktop users (1.7 billion to 1.65
billion approximately). In another year, by 2015, the number of mobile
phone Internet users is expected to increase to 2 billion. During the same
time frame, assuming an annual growth rate of about 2 percent anually
between 2010 and 2015 in cell phone subscriptions (77% of world
population in 2010 to 87% in 2015), about 6.35 billion people worldwide
will have mobile phone subscription and approximately 1 out of 3 ( 2
billion out of 6.35 billion) of them will be accessing the Internet via their
phone.
A majority of Internet users in the Global South will come online via the
mobile web. Most don't own a computer, and even if they have a computer
they cannot afford an Internet connection, especially broadband, making
mobile the only platform for accessing the Internet.
Although, worldwide the profile of mobile Internet users will vary
depending upon geography, ICT infrastructure, income and education of
users etc, according to a study conducted by Donner and Gitau of mobile
users in South Africa, mobile only Internet users were in their twenties, and
had managed to get through their school without PC training. Most of them
worked in settings where they did not have PC access.
Mobile Network Operators/Carriers/ISP
Most people tend to over-think and over-analyze anyway, and never take
action. So I'm going to split the world into mobile network operator regions.
Later on, you will see that I segment much closer. For instance, you will see
me split the Americas region into North America, LATAM (Latin America)
and South America. For now, let's start slow and keep this simple.
What's a mobile network operator? In the simplest terms:
Mobile Network Operator (aka MNO) is known as a wireless service
provider, wireless carrier, cellular company or mobile network carrier. They
are the providers of wireless communication services around the world.
Yes In different parts of the world, they are referred to by different names
because cultures and languages all over the world differ. So just keep the
above mentioned names in mind when I cover Networks/Carriers/ISP's
(Internet Service Provider)
To cover all the regions and network operators in the world is an insane
task. Thankfully for us, someone has done it for us, so I'm just going to
refer you to the proper information and you can study each region, country
in that region and the network operators/carriers/ISP's accordingly.
A Mobile Network Code (MNC) is used in combination with a Mobile
Country Code (MCC) (also known as a "MCC / MNC tuple") to uniquely
identify a mobile phone operator/carrier using the GSM/LTE, CDMA,
iDEN, TETRA and UMTS public land mobile networks and some satellite
mobile networks.
Here are the links for your research:
List Of World Mobile Network Operators
List Of Mobile Country Codes
Entire List Of World Wide Telephone Operating Companies
List Of Mobile Network Operators Of Europe
List Of Mobile Network Operators Of The Americas
List Of Mobile Network Operators Of The Asia Pacific (APAC)
List Of Mobile Network Operators Of The Middle East & Africa
This is a list of the world's 30 largest terrestrial mobile phone network
operators measured by number of subscribers (and by proportionate
subscribers, if the company has holdings in other operators).
Now if you are in the US like I am, it's pretty astonishing to look at this and
realize just how small we really are in the mobile world. Literally, out of the
top 30 Mobile Network Operators in the world, the US has just 2 that make
the list. Are you starting to see the potential of mobile marketing and
reaching people yet?
Mobile marketing is way more than just its own unique marketing channel,
it's a UNIQUE mass media. Even thought TV, Print and Internet advertising
was before it, mobile advertising is the most widespread form of mass
media worldwide.What makes mobile advertising such an effective
marketing tool for advertisers is that you are reaching consumers one at a
time on their mobile devices versus reaching mass audiences all at once.
Now for a second opinion, here's another list to compare with the one above
for the largest Network and Carriers world wide:
3G networks are now been launched in 159 countries. Some countries such
as Sweden, Norway, Ukraine and United States are already moving to 4G.
Ericsson (June 2012) forecasts that, by 2017, 85 percent of the worlds
population will be covered by high-speed mobile networks. These networks
will mostly be based on WCDMA/HSPA. LTE will be available at the highend (led by deployments in the US, Korea, Japan and Western Europe).
Almost 60 percent of operators plan to launch LTE-based services in 2012
(33.7 percent) or 2013 (24.9 percent), according to a survey of mobile
operators by Informa (May 2012). LTE, sometimes called 4G (forthgeneration), networks allow increased download and upload speeds and
faster response times, in particular for data-intensive services such as
video.
The worlds largest LTE operators are Verizon Wireless (US), NTT
DoCoMo (Japan) and AT&T (US), but lack of smartphone that support
LTE, today, is preventing LTE becoming truly mass-market.
Tip: Whatever operating system you target in mobile marketing, you should
go to Google and start doing your own research on each operating system.
The major ones that I will be concentrating on in this document are
Symbian, Android, iOS, Blackberry and Windows Mobile. For you visual
learners, I've enclosed some helpful data charts on OS market shares:
IDC forecasts growth in market share of the Android from 59% in Q1 2012
to 61% in the entire year 2012 and to decline to 53% until 2016. The
Windows Phone to grow from 2% in Q1 2012 to 5% in the entire year 2012
and then grow to 19% until 2016. The iPhone (iOS) to decline from 23% in
Q1 2012 to 21% in the entire year 2012 and then decline to 19% until 2016.
The BlackBerry market share is expected to keep current 6% until 2016.
In short Android and iOS dominate smartphones. However, smartphone
penetration is DIFFERENT in every country. There are tons of old time
feature phones still being used, which we will get to later.
As of August 2012, mobile data usage shows 66% of mobile data traffic to
be from iOS, 21% from Android, 2% from BlackBerry, 1% from Symbian,
and 1% from Windows Phone.
Short Recap: It's important that you study each and every one of the charts
I've listed. It will give you a better understand of mobile operating systems
which is going to be a very big factor in succeeding with mobile marketing.
Tip: Critical Resource World Wide Comparison Of Mobile OS's
Mobile Manufacturers
In short, a mobile manufacturer is referred to as the company who
made/created the mobile device. It would take the rest of my life to go
through all of them so what I'm going to do is provide you the exact same
resource I use to research mobile manufacturers.
Some of the most popular mobile manufacturers include:
Tip: Don't over-think or over-analyze this. You don't need to go study every
mobile manufacturer before you start mobile marketing and advertising.
Besides, you will never get anything done researching BEFORE testing.
However, to give you the exact 3 resources I use when I want research a
manufacturer, I've provided them below:
All Mobile Phone Brands GSM Arena (Knock Yourself Out)
All Phone Manufacturers Phone Arena (Double Whammy POW)
List Of Mobile Phone Makers By Country (Good God)
In H1 2011, Apple and Samsung toppled Nokia as the undisputed king of
smartphones. The top-5 smartphone vendor rankings also include RIM and
HTC. Its no surprise that 3 out of the top 5 players are purely smartphone
vendors; but the old guard is catching up.
While Nokia has lost the pole position in the smartphone market, it
continues to firmly hold the feature phone market in its grasp. Nokia
accounted for over 27% of total feature phone shipments in H1 2011,
followed by Samsung with 20% and LG with 7%.
However, the feature phone market is extremely fragmented, with the top 7
players accounting for just 64% of shipments. The remaining x% belongs to
the generic other category. But what is this dark, elusive gap in the
market? The answer lies in the plethora of primarily Asian phone
manufacturers out there (see a slightly out-of-date list here), taking off-theshelf MediaTek hardware designs to create Shanzai handsets for the
Chinese market or brand name handsets for India.
What you need to know is this. Whoever has the top OEM's by share of
total mobile market and smartphone markets PER Country That's
where the traffic is going to be.
Read that over and over until you memorize it ^^^^^^^^^^^^^^ For
Instance: In the chart below, it's a safe bet there's a ton of mobile traffic for
Samsung & LG phones as well as iphones. (There is I know :-)
Now, I'm really not going to spend too much time talking about Feature
Phones. Even though there are still a lot of them throughout the world
still in circulation, Smartphones Adoption is growing so fast, we have
stopped bothering chasing Feature Phone traffic. The money is in
Brands for Mobile Content Billing, Adult, Gaming, Apps & More.
Tablets
A tablet computer, or simply a tablet, is a mobile computer, larger than a
mobile phone or personal digital assistant, integrated into a flat touch screen
and primarily operated by touching the screen rather than using a physical
keyboard. It often uses an on screen virtual keyboard, a passive stylus pen,
or a digital pen.
As of March 2012, 31% of U.S. Internet users were reported to have a
tablet, which was used mainly for consuming published content such as
video and news. Among tables available in the market in 2012, the topselling device is Apple's iPad with 100 million units sold by mid October
2012, followed by Amazon's Kindle Fire with 7 million, and Barnes and
Noble's Nook 5 million, according to estimates by Forrester Research.
Typical functions of tablet computers in 2012 are:
Wireless mobile browser functions (using 2G,3G,4G or WiFi)
E-mail and social media devices (typically with integration apps to
bring all feeds into the same view)
Potential cell phone functions (Messaging, video calling,
speakerphone or headset cellphone uses)
GPS satellite navigation
Stills and video camera functions, photo and video viewing and
editing
E-book reading (including electronic versions of periodicals)
Downloadable apps (games, education, utilities)
Portable media player function
Weigh around one or two pounds (0.5 - 1 kilogram)
Battery life of three to twelve hours depending on usage pattern.
In 2010, Apple released the iPad, which used the operating system and
touch screen technology similar to that used in their iPhone and became the
first mobile computer tablet to achieve worldwide commercial success. This
has sparked a new market for tablet computers and a variety of other
manufacturers have produced versions of their own including Samsung,
HTC, Motorola, RIM, Sony, Amazon, HP, Microsoft, Archos and many
others.
To the untrained eye, this looks like pretty easy right? Not exactly. Because
even though all 3 of these AT&T Samsung Android 2.3.6 Smartphones they
differ in screen sizes and resolutions.
Why is this?
Because the US Smartphone adoption rate is faster than almost every other
country. Some countries people cannot afford smartphones thus they buy
feature phones Some countries (like the APAC Region) are ruled by prepaid phones (Mostly Feature).
Remember that huge list of tools and resources at the start of this guide?
After this guide, a great first step is to start setting up folders on your
machine, and bookmarking them into an organized fashion. One of my
favorite tools is Phone Arena.
With Phone Arena you can see the Available, Upcoming and Discontinued
Phones across US Carriers and Device Manufacturers.
As you can see above in the US, Verizon has 48 available phones, 13
upcoming phones and 270 discontinued phones. Follow along here, I'll try
to explain this best I can.
Part 1 Available Phones
To be quite honest here, I don't pay much attention to the available phones a
carrier has. However, since this is three parts, I wanted you to be aware that
you can keep tabs on the current phones from carriers.
Mobile Dictionary
If you made it this far, I'm almost impressed. So close to being impressed,
I'm about to throw down some mobile terms you need to know, understand
and be familiar with.
In the first guide, you wouldn't believe how many people skipped over this
part, thinking they knew the terms. They then went and created a bunch of
shitty forum threads we deleted...What a fucking waste...
What I'm saying is, you know the drill. No short cuts. No easy way out. I'm
right here with you and have put myself through the fucking wringer
learning these terms with my team from countless hours of advertising,
marketing and spending a shitload of money.
CTR Click Thru Rate. This refers to the % of users that see an ad with
some sort of call to action and click on the add to follow through. A higher
click thru rate signals an enticing offering.
Data Collection this is a huge variety of metrics, demographics, and
statistics gathered by marketers to analyze and plan campaigns.
Dedicated Short Code: The process of running only one service on a
common short code at any given time.
Direct Billing API Direct Payment API that can be used to customize a
purchase process that does not require the user to leave where they are. For
example, a developer can offer an in-game purchase option to users using a
service like Paypal where users can purchase virtual currency within the
game without going to an external site.
Downloadable Content Content thats offered to users to extend the
experience of a game and includes new levels, new items, and/or new
challenges. DLC is a good way to increase user retention as players may
grow tired of the older content.
Double Opt-in: The process of confirming a mobile subscribers wish to
participate in a mobile program by requesting the subscriber to opt-in twice,
prior to engaging the subscriber. A requirement for premium and many
other types of mobile services.
ECPM Effective Cost Per Thousand Impressions. This can be calculated
by total earnings / impressions x 1000. This metric is associated with
entities such as offer i-frames and help developers realize how much they
are earning for every thousand users that visit their i-frame. Social game
developers have seen eCPMs anywhere from $15 to $1000+. End-User
this is the person who actually uses the product or service that is provided.
The end-user is sometimes also referred to as the consumer or client.
Page Views Every time a page is visited counts as a page view. Page
views help developers know where users are spending most time within
their app/game and whether it is because they have trouble finding a way to
other sections or simply because that specific page is really engaging.
Palm OS Palms operating system for its devices
Pay Per Download / Pay Per Access Users pay to acquire a specific
piece of content or application. This is the traditional model used by App
Stores such as those found in iOS or Android OS enabled devices where
users can pay a fixed cost like 99 cents to download an app or game.
Pay Per Install The price developers on app stores pay everytime users
download their app/game through a platform within a app/game Payout
Rate
Premium SMS Premium rate text messaging used to opt-in to special
content such as ring tones.
Preroll The streaming of a mobile advertising clip prior to a mobile
TV/video clip. The mobile is usually 10-15 seconds in length.
Pull Messaging a.k.a. Wireless Pull Advertising, Content Pull
Messaging:Any content sent to the wireless subscriber upon request,
shortly thereafter, on a one-time basis. For example, when a customer
requests the local weather from a WAP-capable browser, the content of the
response, including any related advertising, is Pull Messaging.
Push Messaging a.k.a. Wireless Push Advertising, Content Push
Messaging: Any content sent by or on behalf of advertisers and marketers
to a wireless mobile device at a time other than when the subscriber
requests it. Push Messaging includes audio, (SMS) messages, e-mail,
picture messages, surveys, or any other pushed advertising or content.
CPA offers in games that are served by a third party system are all targeted
to the user to drive maximum conversions.
Third Generation 3G: The third generation wireless service promises to
provide high data speeds, always-on data access and greater voice capacity.
The high data speeds enable full motion video, high-speed internet access
and video-conferencing, and are measured in Mbps. 3G technology
standards include UMTS, based on WCDMA technology and CDMA2000,
which is the evolution of the earlier CDMA 2G technology.
Timed Access A trial model whereby the users are charged for access to
the app/game. Games like World of Warcraft
Vanity Short Code Short numeric numbers (typically 4-6 digits) that are
specifically requested by a content provider. The code usually spells out a
name, brand, or an associated word or is an easy-to-recall number sequence.
(eg DISNEY = 347639).
Virtual Currency The currency within a game that can be single or come
in dual states: the regular, earned currency and the premium currency that
can only be bought for real money.
WAP 2.0: An increasingly popular format of choice for mobile web. Relies
on a new set of standards that are more in line with Internet standards.
Using xHTML, mobile carriers, content providers and media companies can
present content and functionality in more robust formats via faster wireless
technologies.
WAP Landing Page: A secondary WAP page a consumer is taken to once
they click on an MMS link in order to give or receive additional info.
WAP Site: A website that is specifically designed and formatted for display
on a mobile device.
WAP: An open international standard for applications that use wireless
communication. Its principal application is to enable access to the Internet
from a mobile phone or PDA. Used to deliver content to mobile devices.
Hate to sound like a broken record here but those terms are going to be a
huge factor in succeeding or failing. Just for inspiration, here's one of our
mobile media buyers at Revived Media who has gotten it right with us...
In October he's scaled his mobile affiliate business with us to $531,221.48
and fucking follows the steps at Revived Media through the Daily Email
Newsletter. The reason why he's so consistent every day? Because he
follows what we teach to a T. You Feel me?
Wish I could make this shit up. The fact is I'm stuck in Mobile because I
absolutely fucking love it! Everyday is a challenge, as if you couldn't tell
already, I love me a good fucking challenge. Let's me know I'm alive. And I
don't tout these numbers to impress you...I don't give a shit what you think.
That's not the point. The point is I'm still sitting here, Grinding with you
and letting you know what's possible in CPA Affiliate Marketing. I hate
posting screenshots. It's cheesy as fuck. But, when you want to get a point
across and you may possibly be retarded when it comes to imagery online,
you have to deal with my dumbass.
So I apologize right now, if any of this seems materialistic. Likely if you are
reading this, you've read my blog at IMGrind and understand where I'm
coming from. Materialissm, Money, Diamonds and all that shit is nice, but
let's face reality here. When you're lights go out for the last time, you aren't
going into your next phase of your own being with all that fool's gold, lust
and objects of desire.
Nope. You're going to be accepted with what you have INSIDE you. That
means memories, experiences, happy and nice shit that fills your life with
joy. Don't do this shit for the money. Do it cuz you love it and the money
will come. I fucking promise you. You'll enjoy each day a lot more when
you're happy versus being stressed out and working on your business out of
necessity.
I get it. We all need more money. We all want to fire our boss. Be
financially independent. Maybe buy a house, badass care, go somewhere we
have always dreamed. Yep, I totally understand and I'm fucking stoked you
have those things on your mind.Put them the fuck away right now because
you haven't done shit for it yet.
Are you starting to see a pattern here? Like maybe, I truly know what I'm
doing? Know what a man does when he meets an indestructible force? He
destroys himself. Because he's a fucking coward and that's all he can do. Or
he stands up, gives it everything he has and achieves awesomeness through
the struggles others are too chicken shit to take on, endure and conquer.
So like I said. You can choose to read this entire document and go at it
alone, or you can follow exactly what I say, step by step and get rich with
mobile marketing faster than most. Every detailed is laid out for you to soak
up. I point you to specific tools, resources, tutorials everything you need
to be successful in mobile. I provided the education, knowledge, support,
mobile offers, mobile tracking, EVERYTHING you need going forward.
The choice is yours...this is the part where the bitches leave and the
badasses step to the plate. This is the part where I tell you the 3 things you
need to be successful with mobile affiliate marketing.
From this point forward, if you don't have all three You're going to get
seriously lost because the rest of this mobile document revolves around all
three of our companies.
We have positioned ourselves as the Industry leads for providing mobile
education to marketers, mobile offers for marketers and of course,
Proprietary mobile tracking for you to be successful.
Rarely, can you find such an opportunity such as this.
However, I've learned it's not all give, give, give. I've learned a lot about
people over years and even more about my businesses and my customers.
The one thing I know that stands out is that people always want Free or
Something for Nothing.
Luckily, I've always gone against this by helping, supporting, coaching,
training, and motivating in such a unique way that very rarely can you find
someone whom I've given an exact blueprint out and they end up NOT
successful. I'll say it just once more.
If you don't have ALL 3 of the above. You will get lost...and you will not
receive any further guidance from us. Sorry to seem like a dick. We've got
people haggling us every day for the magic bullet and all that fairy tale
bullshit that only people with very low intelligence fall for.
Since you're reading this, I am going to assume you are not that type of
person. Good, because this awesome shit you're learning is no good to a
person full of negativity and drama. It's also not for the person with no
money.
Seriously, you need to level with yourself. Being an Entrepreneur is a risk.
Doing anything these days is a damn risk.If you don't have a budget of say
at least $1,000.00 AFTER you have followed the directions I've given you,
then do not signup to any of our properties. You will be wasting our time.
We will automatically deny you. We're here for the winners...and only the
winners.
The screenshot above is from our largest revenue producing mobile media
buyer at Revived Media here in 2013. 11 millionaires have come from just
the first version of this guide. Imagine what will happen now. Stoked!
Our affiliate channel consists of mobile website publishers, mobile app
developers, Ad Networks, Content Publishing Platforms, Demand Side
Platforms, Exchanges and more working as affiliates of Revived Media.
We've got our fucking hands full... You want to know what's possible in
mobile CPA marketing? Everything.
Inside your Revived Media affiliates panel, you will see a set of navigation
tabs at the top of your interface, your notifications panel on your left, and
the featured offers are bottom right. (Our top performers)
The regular tabs include Snapshot, Offers, Reports, Ad Manager, Account,
Support, Getting Started, Traffic, Mobile Guides, Resources. The last 4
are bolded for a reason I've customized the interface to give you
everything you need to succeed baby!
First off, the nofications panel in your
interface is something you need to read
and keep up to date with on a daily basis.
There are many things happening with a
number of offers on any given day.
Besides, we put tips and shit in there to
help you out:
We don't baby anyone at Revived Media.
All mobile affiliates know and understand
when you work with us, it's first come,
first serve.
Pay attention to the notifications tab along
with the daily network email newsletter
we send out and you will be on the same
level as every one else. There are no
hidden secrets with us. It's all there.
Under the tabs: Getting Started, Traffic, Mobile Guides, Resources, you
will find awesomeness like you never thought possible. From A-Z, newbie
to advanced, all the content you need to learn, study and profit from:
I think the simplest way to teach you this is to do it case study style...
Revived Media Mobile CPA Offer Training 101
I will show the offer description which tells you what you need to know
about the entire campaign, along with the offers for the campaign, some
statistics about the campaign and other cool shit.
Note: We run campaigns on a Client/Country/Campaign basis. Meaning, 1
campaign could actually contain 20 offers (URLS as we call them). Like the
one below for instance. Mozzi Ghana is 1 campaign but with 10 offers (aka
Landing Pages or URLS):
Yea, I know what you're thinking...Who the fuck would ever mess with a
$0.25 payout? ...Pay attention...school's in session young Grinder.
But the important question is...Which offer/LP did the best? See, this is the
little things with us that make the difference. By knowing which LP is the
best, we know to focus our efforts on helping our affiliates scale on only the
offers we know that convert, are stable and scalable.
For the last 5 years, I've been the CEO of a web-based CPA Network and
now a mobile-based CPA Network. We know and talk to everyone in this
business. We travel all over the world to attend numerous trade shows and
conferences. Many of which we have spoken at.
What I'm saying is that there are a lot of dumbass people and networks in
this Industry. Matter of fact, it's fucking full of them. What I'm about to
show you, no manager is ever going to teach you. Because they can't.
To be straight up, there's really no point to the other 9 landing pages, when
1 of them is receiving the bulk of the traffic and conversions. Let me show
you out of those 10 landing pages (offers) for the Mozzi Ghana campaign
which one of the landing pages really crushes it versus the others.
You can see that the download landing page offer is by far the most popular
offer for this campaign with over 7,000 conversions in November 2013.
Here's what this high converting offer looks like. You know how it converts,
the payout and what's accepted and rejected from the description:
Doesn't look very sophisticated does it? That's
because it's not. We've seen some of the most
simplest, ridiculous and often dumbest shit we never
would have dreamed would work. But it does.
Like I've said before. People are doing different
things, in different countried, across a ton of
Carriers, Brands and devices.
That's the whole point of Revived Media. We handle
all the budgets for advertisers, run these offers and
get them optimized, converting and profitable...
It's then and only then we bring the offer to the
affiliate channel, provide the weekly payments to
help affiliates fund their cash flow and of course,
we're all over there with daily network newslettere
give you all the fresh tips on how to promote specific offers on that specific
day. It changes all the time peeps. Keep up.
Now you can see this particular campaign generated over 10,000 leads just
13 days in so far at Revived Media. That's peanuts...We have offers doing
5x the volume of that each month. To give you an idea, here's a couple of
colorful short case studies for some of the Campaigns and offers at RM:
Here are some of the mobile content, entertainment and sweepstakes offer
types we work with at RM. Mobile Content & Sweepstakes Offers:
Here's a snapshot of the top converting landing pages, offers, URLS for the
top converting campaigns at Revived Media (Current November 2013).
We have a very simple but effective system for mobile affiliates at Revived
Media. Once you signup as an affiliate and are approved, you will receive
your welcome/approval email from us. In this email is your blueprint and
steps to take to start promoting offers. Everything at Revived Media has
been designed and customized in step-by-step fashion to help you.
How do we keep our affiliates updated?
Interface Instant Notifications Panel
Daily Network Email Newsletter Includes the top converting
offers, countries, carrier combinations.
Private Revived Media Affiliates Forum Inside the IMGrind
Forums. This password is included in your approval email.
Video Training, Tutorials, Campaign Guides & Giveaways
Follow Along Forums inside IMGrind
If you find someone trying to be as helpful and useful as my Team, let me
know, so I can kill them. :-)
What We Do
We provide iMobiTrax as a Self-Hosted SaaS (Software-as-a-Service). Its
quite simple. We buy and sell a millions of dollars monthly of desktop and
mobile advertising. Out of necessity, we grew out of the Industry options
for private and secure marketing and advertising campaign tracking. In the
simplest of words, we got sick of Ad Networks delivering crappy traffic
outside of what we targeted through their platforms.
iMobiTrax automatically (on-click) tracks, collects & reports 40+ KPI's (in
real-time) so you can analyze & optimize to get the maximum ROI from
your ad budget. Quite frankly, it saves you money from click fraud, bots, &
other traffic source shenanigans.
Professionally Coded, Updated & Optimized For Speed
Automatically Tracks All Ad Platforms & Networks
Analyze Data From Clicks, Users, Devices & Screens
iMobiTrax allows you to automatically track, collect and analyze 40+
critical KPIs (Key Performance Indicators). From a simple to use
dashboard, installed on your own server, you can use iMobiTrax to save
time, money and resources, creating, tracking, analyzing and optimizing
your desktop and mobile campaigns, landing pages, offers, ads and multiple
path campaigns. We personally put in all the daily blood, sweat and tears,
consistently add new features, and provide support that makes competition
non-existent. Yes, ask around, your competitors are already using us.
Prior to installing iMobiTrax you will need a web server to host the
software. We highly recommend the following configuration as this is what
we use and run flawlessly:
Dedicated Server
At Least 4GB RAM
PHP Version 5.3+
ionCube Loader
MySQL
PDO Extension
mCrypt Libraries with Blowfish Cipher
mbstring Extension Enabled
XMLReader
The majority of web hosts have the above items pre-configured. Sometimes
you may notice that theyre using an older version of PHP therefore it is
necessary to upgrade to version 5.3+. If you already have a web host,
simply ask their support team if the credentials are met and if not they
should install them for you free of charge. iMobiTrax will not install
without all of the above items.
While we recommend installation on a dedicated server you can get started
with a VPS (virtual private server) solution. Ultimately this depends on how
much traffic you plan on sending. For those just getting started a basic VPS
with the above credentials should be enough.
If you plan on sending a lot of volume then we highly recommend getting a
dedicated server from the beginning. In the long run this will save you time
and money. Do not even attempt to run iMobiTrax on a shared web-hosting
plan such as HostGator, GoDaddy, BlueHost, etc.
Installing iMobiTrax is a rather straight-forward and simple process.
However for those uncomfortable with server management our professional
team will be happy to install the software for you with a 24-hour maximum
turn around time. You can purchase this (one-time fee) when you are going
through the ordering process and my team will install iMobiTrax on your
dedicated server for you, so that's all ready to go for you to login and start
using right away.
ImobiTrax Installation
Database Updates
Support
iMobiTrax is supported through our help desk and support suite that is
staffed 24 hours a day, 7 days a week, 365 days a year. As long as you
maintain a current subscription you have access to all the support benefits,
features and services.
All members who use iMobiTrax receive:
Free Feature Updates -No extra costs with new features.
User Guide - to get you up and running quickly
Support Suite - Knowledge Base, FAQ's Module, & More
Help Desk - 24/7 Support Ticket System
Helpful Content - How To's, Tutorials, Videos, Blog & more...
No database fees - Everything is included in the monthly price.
No detection fees - Our databases are proprietary, no extra cost.
Weekly Saturday Newsletter All users get the Saturday newsletter
from yours truly. Each week I cover new feature tutorials, tips and
strategies so that you can get the most out of iMobiTrax.
ImobiTrax Team Skypes You will get access to Bill, Brent, Ryan
and myself just in case you have a quick or immediate question or
issue. Between us four, one of us is always available.
ImobiTrax Forum Located inside the IMGrind Forum. There's a
ton of marketers in there posting the most up to date, current &
lucrative information on how they use iMobiTrax in this forum.
ImobiTrax can track both desktop and mobile traffic right out of the box.
To add a new traffic source, simply enter the name of the source and click
the Add Traffic Source button.
When you setup a traffic source for the first time, you can get your traffic
source tokens and save them for your traffic source. You can also enter your
postback url for specific traffic sources and use Get/Post HTTP Method.
Once you get traffic sources and tokens added in, you might have
something that looks like this in your traffic sources tab:
That's how custom tokens should be inserted when creating a new traffic
source. These can also be added following the initial creation of the source.
Simply enter the Token Value provided by the advertising network and a
Token Name that will allow you to identify the data in the reporting. For
example, [SITE_ID] at Leadbolt will provide you with a unique ID for a
certain website and the corresponding text would read Site which can easily
be read in your reports.
Video Tutorial: How To Setup A Traffic Source
Entering Tokens:
Field Name - Enter the name for the query string field for the applicable
token, or leave it blank to default to the c value (c1,c2, etc... Do not enter &
or =).
Value - Enter the value for the token. This can be anything that is needed
but is usually values taken from traffic sources. This will also be the default
value if nothing is passed from the traffic source.
Name - The name of the token. This is the name that will show up in the
"groupby" menu in stats and reports.
*NOTE - Applicable placeholders will always be the corresponding c value
( [[c1]], [[c2]], etc. )
For the reporting features you will need to setup each affiliate network you
plan on using inside the Affiliate Networks tab. Simply enter the Network
Name and click the Add Network button. Before you ask me, no we don't
provide help to you if you work with another Affiliate Network. We offer
support for iMobiTrax and Revived Media members only.
Rule Active
Filter IP Ranges
Filter User Agents That Contain
Filter Referrers That Contain
Mass Edits To Rules
Editing An Existing Traffic Blocking/Filter Rule
Delete An Existing Traffic Blocking/Filter Rule
Traffic Blocking/Filtering Reporting
Click Blocking
Blocked clicks are clicks that you want to exclude completely from your
iMobiTrax installation. An example would be a scraping service that
provides spy tools for other mobile marketers. Using this system you can
send the crawler to a blank page or define a custom page to send them too.
These clicks are logged in a separate database than the normal traffic you
are sending your visitors too. This system includes complete reporting so
you can see the exact clicks that were blocked and can alter the rules
accordingly.
Click Filtering
Filtered clicks are clicks that you want to reach your landing page/offer
page but do not want them to count towards you click cost. An example
would be the Google bot. If you run traffic from Google Adwords or other
search engines you will notice that you receive a lot of initial clicks as the
bots make their way through all of your campaigns to ensure your landing
pages are operational and/or meet quality standards.
Preset Rules
By default iMobiTrax filters out all clicks that contain IP addresses from
Microsoft adCenter and Google Adwords. It also filters out any user agent
that contains items from adCenter and Adwords. Finally, we pre-set a rule
that automatically filters any click that contains the term crawl or
crawler in the user agent.
Creating A New Traffic Blocking/Filtering Rule
One of the most powerful features of the click blocking/filtering system is
the ability to create your own custom rules and block/filter traffic based on
your own campaigns. Your options when creating a new fule:
Rule Name The name of the rule you are creating. For example, My IP
could be the name of a rule to filter out clicks coming from your IP
address.
Rule Type This is where you define if the rule is a block or a filter. Please
note the differences described above.
Rule Active By default this option is selected to YES. If you wish to
create a new rule and set it to inactive you can do so here.
Filter IP Ranges If youre block/filter is for an IP address or a range of IP
addresses this is where you enter them. If you want to enter your own IP
address then you would simple set both values to your IP address.
For example, if your IP address is 98.25.43.121 then you would set both
values to 98.25.43.121 to 98.25.43.121. If youre creating a rule to
block/filter based on user agent or referring. URL then you can leave these
fields blank.
Filter User Agents That Contain This field allows you to enter any term
that appears in a user agent and block/filter clicks based on this term. For
example, the Google bot contains the term googlebot so all clicks that
contain this in the user agent will be blocked or filtered. If your rule is for
an IP range or a referring URL this field can simply be left blank.
Here's a snapshot of the Traffic Filtering Module:
Once you know the IP's of certain bots like Bing, Google, Facebook
reviewers and shit like that, you can get real crafty on what and whom you
allow to see your campaign details. Full control. In your Settings, you can
conduct your database maintenance, update click data for user-agent data
that might show as missing and export your User-Agents, send them to us
each week and we will get them databased.
Adding Campaigns
This is pretty simple and straight forward, the way campaign building and
tracking setup should be. I would like to outline the campaign setup process
inside iMobiTrax. Now, I'm going to go through and highlight what you can
do and then be sure to check the end of Part 3. for the list of resources, how
to's, tutorials, videos and more that will show how to use iMobiTrax to it's
fullest potential in your campaigns.
You can setup Direct Linking, Landing Page and Path campaigns:
Using Subids
We offer a variety of subid passing options. It's pretty self-explanatory and
since you will be working with us anyway, we have the simplest tutorial to
follow inside your Revived Media interface on how to quickly and
efficently setup RM offers with iMobiTrax on specific traffic sources.
Check the end of this section for those How To Campaign Setups.
Offers
Great we are to the fun part. I'm going to tell you what you can do with
iMobiTrax then later on in the guide when I'm doing offer/campaign setups
for you, I'll show you how to split-test, rotate, echo data on your landing
pages and other cool shit.
You can add unlimited offers here in a single campaign. It's pretty selfexplanatory here but I would like to say that you enter a simple number like
50 in the Split % and your offers will be split-tested evenly so you can find
the winner fast.
Name your offer, enter your affiliate network link (properly setup with
subids! I will explain that later in mobile offer campaign setup. Set the
Affiliate Network and payout and you are ready to rock and roll.
You will need to make sure you define the weight for each offer. This is the
amount of traffic that each offer will see. It can be set automatically by
using the green button above the campaign save button:
Video Resources
How To Setup A Direct Linked Campaign
How To Setup Unlimited Offer Rotation On Direct Linked Campaigns
Video Tutorial:
How To Setup A Campaign With A Landing Page With 2
You then proceed to enter the URL of the offer(s), the URL from your
affiliate network, the payout you receive, as well as the name of the
Affiliate Network. You will then enter a unique name of each landing page
and define the URL to the page (must be .php):
You can add unlimited path pages to your campaign. A lot of lead
generators and mobile guys capturing data love path campaigns.
The final step to setting up your path campaign is inserting the post back
tracking on your affiliate offer(s) which we will explain in just a bit.
Default
This feature allows you to specify where the clicks not redirected by rules
will be routed. By default the traffic will proceed normally based on how
the campaign is setup. You also have the option to send them to a particular
offer, an external link, or another campaign.
Creating Redirect Rule #1
When youre ready to create your first redirect rule, you will assign it a
unique name (under Redirect Rule #1) and will then proceed to Report
Criteria.
Youll first notice two check boxes. One is to accept traffic from Wifi (US
only) and the other is to accept Opera Mobi & Opera Mini traffic. If you
were creating a rule to accept Wifi traffic (for the United States only) then
you would leave this selected and then specify how to handle the traffic.
Country
The first option is to set the Country equal to or not equal to a unique value.
Here you will manually enter the two-letter country code. For example, if
you wanted Country to be equal to the United States you would enter US
into the field:
Carrier
The next option allows you to create unique redirection rules based on a
users carrier. Inside the United States weve pre-loaded many carriers so
you can simply select them from a menu:
Inside the United States these options are fairly self-explanatory. Simply
point, click, and select the carriers you wish to target or wish to avoid. You
can then set the campaign to custom redirect. When using this option
Internationally it is VERY IMPORTANT to have exact carrier/ISP data
from your traffic source before hand. For example, you may wish to target
the operator DTAC in Thailand. However at some traffic sources all of the
traffic isnt labeled DTAC but rather Total Access Communication PLC
which is a division of DTAC.
Therefore if you simply enter DTAC into the redirection rule, the traffic
wont properly redirect. This requires a bit of research and data collection to
perfect but can greatly increase your ROI as youre able to much broader
target your traffic reducing the cost per click and increasing your overall
volume.
iMobiTrax captures the users carrier/ISP once they click your unique
tracking link. In milliseconds the redirect rule will scan this and match it
with any custom rule you have set. Going back to the DTAC example, lets
say you want to target Total Access Communication PLC. In your data you
notice its listed as Total Access Communication PLC and Total Access
Communication PLC. (with a period). You would simply target both of
these by entering Total Access Communication into the rule:
Model
Youll notice we also offer the option to set a unique redirection rule based
on device model. Our proprietary database includes thousands of devices all
pre-loaded for your convenience. Youll find this very beneficial for you
campaigns that respond differently to device size as you can target exact
landing page dimensions.
To begin, simply select Model is equal to or no equal to and click Select
Models. This will trigger a window where you can begin typing the first
few letters of the device model and it will populate where you can begin
selecting the exact criteria:
When you have selected the Available Models make sure you click Save
Criteria to save the selection. You will then click close to return to the
Campaign Level Redirects.
Setting Up Redirection
Once you have selected and applied all of the criteria you want to use for a
particular rule you are then ready to specify how to handle the redirection.
You have ability to select one of four options that are found under Redirect
to:
Offer
The offer drop down menu includes the offer(s) that are setup under the
particular campaign. Selecting one of these options will redirect traffic that
meets the criteria of the rule. For example, you may have an offer setup that
only accepts traffic from the Verizon carrier. Using this option youre able
to only target that offer. Your redirect criteria would look something like
this:
Campaign
If you want to select a certain redirect criteria and have it directed to a
campaign that contains multiple landing pages (to split test) then you would
select that campaign from here. Please note the redirect criteria takes
priority and will override any criteria in the selected campaign.
For example, you have a campaign ready to go in the United States. At the
traffic source youre unable to target by carrier. You can use the redirection
criteria to sort the traffic for you ensuring for successful monetization.
Youre going to receive traffic from AT&T, Verizon, and T-Mobile. Inside
iMobiTrax you would have one master campaign that includes all of the
redirect rules. You would then have three campaigns setup that could
include multiple landing pages to split test. An example would look like
this:
The Wifi run-off would then go to an offer wall that contains links to offers
that can convert with this traffic. An example would be a couple of related
applications.
Prior to creating Redirect Rules you should physically map out exactly how
the traffic should be routed and then setup accordingly. Keep in mind that
the Master Campaign rules are going to overwrite any rules that you set
inside the sub campaigns.
We highly recommend running traffic before adding the rules as it will give
you a good basis on how complex you need to design your rules to capture
as much ROI as possible. This feature will allow you to purchase traffic at
ad networks, exchanges, and on mobilized websites/applications that
previously had weak targeting allowing you to leverage cheap clicks and
high volume to your advantaged.
You can find more rules information in the support suite. You can also get
tips for rules in our Saturday morning newsletters. We recently just added 3
new rule types and are always adding more.
When redirecting traffic from ad networks through your campaign links and
routing where you want the clicks to go, you maintain a ton of control over
your ad buying experience. You can redirect traffic to Offers, Landing
Pages, Specific Links or Campaigns.
All clicks aside from the ones that meet your blocking/filtering rules will be
counted as a paid click and will reflect this value (refer to the Click
Filtering System document).
If you find yourself the need to change this value (up or down) please refer
to the documentation below.
The initial conversion value (payout) is defined underneath the
corresponding offer number. If youre split testing multiple offers each on
of these should reflect the amount youre getting paid per conversion.
These are all defined in the campaign setup:
As with the cost per click these default conversion values will be used to
calculate the revenue for your campaign. If you need to adjust your payout
(up or down) you can do so by following the below instructions.
Once you define all of the above options you simply click Update CPCs and
your click data will reflect the change:
Now lets say you have this super-secret mobile traffic source not preloaded already in iMobiTrax.
Select Traffic Source if you want to use the tokens that you created when
you set up the traffic source you will be using. Obviously, you must select
the applicable traffic source from the drop down menu above.
Select Custom Tokens if you want to create/use your own tokens. These
can be anything you want, including the tokens provided by a traffic
source.
So lets go through a few simple scenarios here.
Lets say youre tracking a Leadbolt mobile campaign and you want to
track specific mobile ads through their channel (categories) targeting
options on their network.
And voila! Now when you run your tracking reports, you will now all the
reporting metrics on your exact ads for that exact category.
Lets say youre running mobile ads on Airpush. You also want to track by
which creative performed the best in a certain state. Simply, plugin in your
token values + token names:
Again, when you run your mobile tracking reports, you will know your best
performing creatives by state.
Lets say you are running text ads and/or banner ads on Jumptap and you
want to optimize down and know which ads are performing the best on
certain sites. You also want to cut your bad performing ads and bad sites as
well. Simply Use Tokens for the traffic source Jumptap in iMobiTrax:
Now the first option is to of course, group your data by the converting
subids. You can use this in conjuction of course with your offers and / or
landing pages.
When you check the option to restrict data to an offer and / or landing page,
you simply check the box option and voila! You get mobile tracking
goodies such as the data on:
Now the end result here is that I grouped my data by a mobile landing page,
then by my converting subids and heres what you get:
This adds more granular mobile data reporting so that you can drill down to
your landing pages, offers and the converting subids which will allow you
to increase your mobile advertising budget on whats working and cut out
whats not.
Going Forward
That's all I'm going to teach on iMobiTrax for now. As I've said before, all
iMobiTrax members get access to the Support Suite, Knowledge Base,
Saturday Newsletter, and all the training and tutorials we put out there.
Here's a list of resources to use with iMobiTrax and get the most out of it.
What It Does + Demo
Features
Testimonials
Tutorials
Blog
iMobiTrax Tutorials
PPC - Pay Per Click marketing, a business model in which advertisers are
charged for their ads only when someone clicks on them. Ads are shown
alongside search results in a search engine.
CPM - Cost per thousand (CPM), the amount advertisers pay per 1,000
impressions.
eCPM - Effective Cost per thousand (eCPM) how advertisers refer to the
cost of getting 1,000 impressions.
Impression - Instance in which an ad is shown online. The number of
impressions can be used to evaluate the branding effect that an
advertisement might have. Impressions are measured as exposure and not
engagement.
Click - a statistic that describes how many times users actually clicked on
an advertisement. This is a measurement of engagement NOT exposure.
CTR - Click-Through Rate (CTR) is a measurement of engagement based
on the number of clicks per impression. A high CTR is valuable because it
indicates that viewers are finding your advertisement compelling. In other
words, viewers are seeing your ads and clicking on them.
Conversion - A visitor to your mobile content takes an action that you want
them to take - whether is buying products, downloading something, or
signing up for something.
Acquisition - A visitor signs up for alerts or emails, or in some way
indicates that he or she wants to receive messages from you in the future.
Also known as customer acquisition.
CPC & CPA - Cost per conversion and cost per acquisition.
Now, I really don't need to explain the concept of mobile advertising. With
all the resources I gave you in the first part of this guide, it won't matter
how green you are, any can follow that shit.
I'm going to cover some really basic but useful concepts and elements of
mobile advertising here. However, I'm going to spend the builk of this part
of the guide dedicated to how you can make money on mobile ad networks
promoting cpa affiliate offers. I'm also going to teach you how to save
money. Pay really close attention to this section. We spent a lot of money
learning it...
When I refer to the term mobile publisher throughout this guide, it could
mean 1 of 2 things. There are two types of mobile publishers.
1. Mobile Websites These are mobile publishers whom run mobile ads on
their websites. They are also referred to as WAP Publishers.
2. Mobile Apps These are mobile publisher whom run mobile ads within
their mobile apps. Also referred to as APP Developers.
It's important that you know and understand the two. The reason being is
because there are two standards types of mobile advertising options
available. On-Device However, in these two types of mobile advertising
options, there are MANY WAYS TO ADVERTISE. These are called
Mobile Ad Types and are often referred to as Mobile Ad Units
1. On-Device Mobile Advertising Also referred to as On-Deck.
2. Off-Device Mobile Advertising Also referred to as Off-Deck.
On-Device Mobile Display Advertising - On-device display ads take forms
that have immediate analogs on the PC-based Internet, and include formats
such as:
Mobile display ads and sponsorships are sold using pricing models that are
familiar to anyone who has bought advertising on the PC-based Web.
Depending on the publisher, carrier, or ad network, advertisers can make
mobile ad buys in any of the following three main ways:
Mobile Display Ads Just like PC-based Web ad inventory, mobile display
ads are typically banners that appear on a mobile web page or mobile
application. Display ads can also be full page or interstitial, occupying the
entire screen and running for example before a mobile web page loads, in
between pages of a magazine app, or between levels of a game. Both
mobile web and mobile apps are important ways to reach smartphone
consumers.
Typically, a brand or agency buys mobile display ads for increased exposure
of a product or service. Banner inventory is generally purchased based on
impressions (e.g., CPM) or sometimes for direct response campaigns on a
cost-per- interaction (e.g., taps, expands, etc.) basis. Important factors to
keep in mind involve: (1) where your ad will appear on a mobile web page
or in a mobile app, (2) the size of mobile screens, and (3) rich-media
capabilities.
One of the major advantages to advertising on the smartphone is the degree
of interaction the platform allows on touch screens.
Video Mobile video ad opportunities are quickly developing as mobile
devices become perceived and used by consumers as video players. Faster,
4G data networks and devices connecting via wi-fi facilitate video
viewing. However, data price increases by three major mobile carriers in
2011, and the decline of flat-rate unlimited mobile data in the US may
hinder the growth of mobile video, if consumers rebel against paying for
the connections used to deliver video advertising.
Branded apps Rather than buying ad inventory or sponsoring an app,
marketers can build their own apps and offer them for download in a
smartphone app store. Media, chain restaurants, retail, and travel and
hospitality are all categories that have embraced branded apps.
Location Based Advertising This type of advertising utilizes the
handsets GPS or other geolocation technologies to serve advertising based
on a consumers location in relation to a merchants retail location.
Location-based display ads can be served on the mobile web or within
mobile apps, and feature all the abilities of other mobile display ads.
Mobile Rich Media - On the PC-based web, rich media ads are
synonymous with Adobes Flash, which has a huge installed base and giant
developer community.
In the early days of mobile rich media, the absence of Flash on many
smartphone platforms (including Apples iOS) was a source of frustration
for advertisers. However, the industry has accepted this reality, and indeed
Adobe is no longer developing or supporting Flash on mobile platforms.
Buying advertising on the mobile web and in-app is similar in some ways to
buying display advertising on the Internet. Graphical, interactive display
ads are the predominant ad unit. As previously stated, in most cases mobile
display ad impressions can be purchased on a cost per thousand (CPM) or a
cost per interaction (CPI) basis.
Some operators and publishers that have mobile properties sell mobile ads
directly, while others allow their inventory to be sold by a third party, either
as premium inventory or as part of a mobile ad network.
Today there are two parallel interactive inventory buys: PC and mobile. A
fairly common error among novice buyers is to simply take creative built
for the PC-based web and shrink or crop it down for mobile screens. When
buying PC and mobile inventory the key is not to simply try and implement
the same creative execution into PC and mobile media types but extend the
idea to the mobile space with mobile-specific execution of the idea.
This is where most of the web-based marketers and advertisers whom I've
worked with have stumbled. They simply think close-minded and try to
port over successful web campaigns into mobile advertising.
Don't do this. I strongly suggest you change your way of thinking.
Another issue advertisers should consider around planning and targeting is
that not all smartphone users are created equal. Different devices or OS
platforms may have different user characteristics and capabilities.
While mobile web ads will generally run seamlessly across devices, for inapp buys in particular it may be worth considering targeting a specific
operating system or device as the audience for the campaign, both because
that can simplify and speed creative development, and because it may be a
way to roughly target a demographic or psychographic of interest.
One of the other significant differences between buying mobile display ads
and PC web display ads is that mobile ads are not generally sold by unit
size. Because the sizes and resolutions of mobile phone screens vary, the
way the ad creative looks on mobile phones will also vary. Therefore,
unless it is targeted at a single handset model, and particularly if it runs
across both feature phones and smartphones, any given mobile campaign
will likely require multiple sizes of mobile web banners.
For in-app advertising, there is even less standardization in sites and
features. Even full page ads will vary in size from device to device or
even publisher to publisher. In-app ads facilitate creating rich media ad
units that allow a user to interact physically with the creative. However,
one publisher may allow and encourage shakeable ads, while another will
not support that capability. Additionally, advertisers should realize that
apps are a different user experience than the open mobile web, so they
should think carefully before forcing a user to leave an app to go to a
mobile landing page.
Specialty Ad Unit Examples
Now listen, there are 100's of different mobile ad networks and a variety of
types of ads you can run in mobile. For me to sit here and list them all,
would be complete madness. Besides, it's not like you are ever going to use
all the networks I'm going to list later or their ad types ha!
However, since I listed the most basic types of mobile ads above, I'm going
to show you some specialty type ad sets that are in the mobile Industry.
I'm just going to stick to the more popular specialty ad types. A good
example of specialty ads comes from Leadbolt Ad Network:
Mobile Placements
Now this part might seem a little technical but it's going to come in useful
later. Basically it boils down to you needing to pay attention to the types of
ads you run and where they run at. (aka Placement Targeting, Category,
Channel) Different placements of mobile display ads have different values
for marketers. The main choice marketers face here revolves around
browser-based campaigns or ads on other mobile applications.
The dominant context for mobile display ads today are browser pages. The
mobile browser, analogous to Web browsers on PCs, presents formatted text
and graphics, with links enabling a user to move from one page or deck to
another.
The ability of handset-based browsers to display actual Web pages, as
opposed to pages coded in mobile-specific markup languages like WEL
(Wireless Markup Language) or xHTML-MP, varies significantly.
Even if there were no stumbling blocks to full Web access on mobile
devices, there will still be advantages to both viewers and advertisers that
may ensure an enduring preference for pages specifically formatted for
mobile. For example, mobile consumers are likely to prefer sites with
location- or time-specific content over those featuring more generic content.
And content formatted for a small screen held 5 inches from the viewers
face will always be easier to consume on a small device than a full Web
page.
From the advertisers per- spective, the absence of cluttertypically only
one ad is shown per pageon mobile-formatted content may also provide
an incentive to think about mobile creative separately from the rest of
interactive media.
On the other hand, Web pages and ad creative designed for PCs present a
number of problems to handset-based browsers:
Slow page loading. Web pages continue to increase in file size and
complexity to serve broadband- equipped PC users.
Poor formatting. As monitor sizes and resolutions increase, if the server or
browser lack intelligence to adjust layouts for smaller screens viewers will
be forced to scroll significantly to see sprawling page designs.
Poor navigation. Lacking a mouse, users are forced to laboriously navigate
from link to link to reach the one they want. Presence of Flash or other rich
media. Most handsets are incapable of rendering rich media today.
For all these reasons, IAB standard banners created for the PC-based Web
are much less likely to achieve their advertising objectives when delivered
to users on the mobile Web.
Between the details of the ad unit examples I've shown you and explaining
placements between mobile versus pc, I'm fairly confident you get the
picture. Nearly everyone in the world has a mobile phone, and thought this
section was a little mundane, but I didn't want to leave anything out.
Now your ready for me to start giving out traffic sources. Yea, this is where
the money is right? Nope. It's just one piece of the puzzle. If you skip out
after getting the traffic sources, how will you ever know how to do
campaign setups, how to track mobile efficiently or optimize and scale your
campaigns?
With those users spending even more time on their mobile devices,
advertisers are itching to get their attention, and the best way to do it is
through mobile ad networks.
Just like the advertising giants on the web like Yahoo Network, Real Media,
AdBrite, and Google Ad Network, mobile has spawned a new host of major
players that include InMobi, Jumptap, Millennial Media, Tapjoy, and others.
Of course, we've also watched the big guns enter the race, including
Google, which purchased AdMob, and Microsoft, which created Microsoft
Mobile Advertising.
The two main reasons mobile advertising is exploding are:
Mobile ads are highly targetable -- enormous amounts of information are
available about smartphone users, helping you to determine exactly which
demographics you need to target.
You can reach customers at the point of purchase. Reaching out to
customers as they are actively making purchase decisions gives marketers
an incredible opportunity to convert them.
However, it is important to remember that advertising in this mobile space
is relatively new, and no one really knows where it is heading. For
example, is it more efficient to drive users to install your mobile app or to
send them directly to your shopping cart on the mobile version of your
website? If someone clicks my ad because it was required for them to get a
badge or move up a level in a game, is that user still valuable to me?
Marketers around the world are still working to solve questions like these,
and it's important to keep in mind that we are still in a very early stage of
mobile advertising. I won't be surprised at all to see completely new
advertising methods take shape over the coming year, completely tailored
to the mobile user experience.
Mobile Ad Networks
Three Types Of Mobile Ad Networks
First off - 3 facts you need to know about mobile ad networks:
1. No 1 Mobile Ad Network Is Dominant It's too fragmented out there.
2. Nobody Really Knows Which Mobile Ad Networks Are The Biggest
3. Mobile Ad Networks Are Not Created Alike.
Networks have different business models, geographical coverage,
publishers/advertisers on the network, targeting capability, pricing, sales
model etc all much more important considerations for a potential
advertiser or publisher than guestimates about market share.
Second Mobile Ad Networks Are Classified Into 3 Types:
1. Blind Networks
2. Premium Blind Networks
3. Premium Networks
Blind networks - are usually the largest in terms of publishers, advertisers
and impressions. They serve a high volume of advertising to an extensive
base of mostly independent mobile publishers (mobile sites and
applications), supplemented by premium publishers unfilled inventory.
They offer plenty of options for targeting such as by country and content
channels (news, sports etc), but do not (usually) allow advertisers to choose
specific Websites.
Performance advertising is the norm, paid for by cost per click (CPC) this
is for marketers who want an active response to their ads such as clicking
through a banner to the advertisers site, click to download/call etc. The
CPC varies with supply and demand, determined through a self-service
auction system. The cheapest option is run of network (RON) adverts (i.e.
no targeting), which in some countries may start at US $0.01 CPC. Some
blind networks also offer brand advertising, on a cost per thousand
impressions (CPM) model i.e. you pay X for every 1,000 devices that
visit/download the page this is for marketers that want exposure, perhaps
to create awareness of a new product.
Premium blind networks - tend to be medium-sized, with a higher
proportion of premium publishers (i.e. big-traffic mobile sites of wellknown brands, perhaps newspapers, broadcasters or operator portals), some
on exclusive relationships. These networks attract a higher proportion of
brand advertising, paid for on CPM basis. A lot of advertising will still be
blind or semi-blind (i.e. targeted at a channel), but for a premium price you
may be able to buy a specific spot on a site of your choice. Costs vary
considerably quotes can be as high as US $20 CPM.
Performance advertising is also available and in some cases, search
advertising (based on key words) paid for by CPC. Occasionally,
networks offer cost per action/acquisition (CPA) where the advertiser only
pays if the customer clicks through and then buys, signs up etc.
Advertisers should expect a mix of self-service and direct sales and support
and lots of targeting options.
Premium networks - focus on a limited number of prestige publishers
mobile operators and big-name destinations for which they are akin to an
extension of their direct-sales team. In the case of Nokia and AOL, much of
the mobile inventory they sell is on Nokia or AOL sites.
Many platforms that offer ad-servers like the above also offer mobile
supply side platform (SSP) functionality and integration with real time
bidding (RTB) exchanges. Mobile SSPs are ad server platforms that sit at
the publisher end of the real time bidding process, with demand side
platforms (DSPs) sitting at the advertiser/agency end. So SSPs are
essentially the platforms that enable you to sell ad impressions in real time.
Some of the most popular mobile ad servers include:
mAdserve available as an open source mobile ad server, mAdserve was
created by the engineers who built the mobfox mobile ad network. The
platform connects developers with over 30 mobile ad networks without
taking a cut of the revenues.
Mopub works as a mobile ad server for a range of leading mobile apps
and games, integrating multiple ad networks and providing a range of
analytics, optimization and ad management services from a single SDK,
publishers can also offer inventory via real time bidding.
Inneractive allows developers to connect to over 100 sources of revenue
and advertisers to create cross platform, international campaigns
Nexage offers Real Time Bidding, RTB, private exchanges and acts as an
ad server and media layer for mobile app developers and publishers
Smaato connects mobile app publishers, developers and mobile websites
with 80+ mobile ad networks across all platforms
Mocean a mobile ad server that allows publishers and developers to
manage multiple mobile ad networks and direct sales
Adfrap a mobile inventory management solution for mobile publishers.
I also put together my own collage of badassery with 250+ Ad networks:
Since you've hung with me this long, and I'm starting to like you, Prepare
yourself for all the mobile traffic sources you will ever need:
See, I'm not such a bad guy after all and giving you up my super duper
collage of sweet ass traffic sources.
You just wait though, I still have shit to teach you that's going to make you
a one man wrecking crew in mobile CPA Advertising.
But I'm about to go over the top here and give you some links to specific
traffic source tutorials. In these tutorials we show you which traffic source
to set up CPA Offers on.
Keep your Grind strong & enjoy these tutorials (after reading this guide!)
Why?
Because green marketers don't understand it and view it as a bad thing and
good marketers don't want anyone else to know where you can get overrun
traffic. It's basically just fuel to your ROI. Just know that Admoda is aware
of this and will be stopping it.
So what is an overrun?
Admoda/Adultmoda is a distributed system. It has to be, to handle the
extremely large volume of traffic they process. Because of that, sometimes
there is a slight delay between a campaign running out of funds, and
another part of the ad-serving system being updated. So, clicks occasionally
happen on campaigns that have already had the total number of clicks with
which they were provisioned. The same thing can happen with views for
CPM campaigns. This is an overrun.
This essentially means that you pay for what you get. If you receive "X"
number of clicks, you will pay for "X" number of clicks. So now, when you
add funds to a campaign, you are adding an approximate amount to a
campaign, because if you receive a few overrun clicks, you will have to pay
for those too.
Example: You add 50 to a campaign which has a CPC set at 0.02 (which
equates to 1,000 clicks). Because of overruns, it's possible that you might
receive more than 1,000 clicks. Let's say you receive 1,050 clicks. You will
therefore be charged for 1,050 clicks and their system will remove the cost
of the extra 50 clicks (1.00 in this example) from your account balance.
This is how many other ad networks operate. This will also affect auto topups. If you receive, for example, 25.50 worth of clicks, then the additional
0.50 will come out of your account balance too.
Keep text to a minimum and make it very clear just because you can read
the text on a computer monitor may not mean you can read it on a phone, so
keep it clear.
Try and be as up front as possible with your text. The more users know
what to expect, the higher your chance of conversion. So for example if you
are offering a subscription service, mention it.
You can have animation but some phones don't support animation so make
sure the first frame is meaningful. If the phone does not support animation
then the first frame serves as a static banner.
Remember to also keep the file sizes within the specified maximum size.
Do not display any phone numbers, shortcodes, or URLs on the banners.
Include a call to action such as 'Click Here'.
Text Ads:
For Text Ads please supply 30 characters of text, including spaces. We
strongly recommend that you add a call-to-action within the ads such as
"click here" You can use any character set with your text ads. Include a call
to action such as 'Click Here'.
Campaign Setup - Ok, let's do a simple campaign setup for text ads. Click
on the Campaigns tab at the top and select Text then click on Create next
to Campaign. There are 5 easy steps in setting up campaigns on Admoda.
Rename Campaigns, Ads/Targeting, CPC/CPM, Funds and Start/Stop. Once
you choose your campaign type (Text Ads), you will arrive on this screen
and be able to rename your campaign:
Just be careful with whatever Ad Network you buy traffic from. We don't
recommend networks to anyone out right anymore because people tend to
fuck stuff up and when it doesn't work for them, they whine. It's a drag.
But, I'm thinking by now you are the type of person who can read between
the lines and notice how many tutorials across multiple traffic sources we
have provided. Literally, there's no excuse for you now.
CPA - Cost-per-acquisition (aka cost-per-engagement or cost-perdownload) ensures that your mobile marketing campaign will deliver the
exact action you're seeking. You only pay when someone actually buys your
product or completes the required action. Now, before you jump off and run
to find a CPA deal, understand that there's more to it than meets the eye.
Companies that will run a CPA Program for you will often charge set-up
costs, which run into the tens of thousands of dollars. Nothing is free as
they say.
Advantages of RTB:
An impression based real time targeting helps you learn exactly what
works best for your product. This will contribute to an effective
optimization process of your campaign.
Ability to customize ads in real time according to the viewers digital
traces.
Minimize ad spent loss.
Maximum control over campaigns pricing.
Reaching the precise audience you need since you dont buy bulks of
impressions but specific users that are of interest to you.
When in doubt on any ad platform, if you only create 3-4 ads and wonder
why you didn't get much traffic starting off, this is monkey shines on
Adserving. As in the very basic of basic. As in you better learn this shit.
Chances are, your competition will never learn it. You'll always be ahead
knowing this. Ads, ads, more ads.
The Publisher
The publisher provides the inventory. Originally, real-time bidding was
only used on unsold remnant inventory, however it is being increasingly
used on premium inventory due to advertiser demand and the higher
revenues it is yielding for publishers. Some publishers may use Supply
Side Platforms, or SSPs, to help better manage and sell their inventory.
The Ad Exchange
Ad Exchanges are often compared to stock exchanges, however an ad
exchange is really a software tool that connects advertisers and publishers,
facilitating the purchase of display inventory in real-time through auctions
that take place in the milliseconds before a page loads. It is through these
auctions that publishers are able to maximize the price for their inventory,
while advertisers are able to purchase individual impressions at prices that
reflect each impressions value to the campaign.
The Real Time Bidding Process
At its most basic form, the RTB process unfolds like this:
1.The publisher provides its inventory to an Ad Exchange, who is
responsible for holding an auction, during which the DSPs, on behalf
of the advertisers, will place a bid on each impression.
2.The value of the bid is based on the value of that impression, as
determined by the advertisers parameters with the DSP. The bidding
process ensures that each impression is sold at the maximum price, as
dictated by real time market demand.
3.Once the bidding is completed, the winner is chosen and the ad is
served on the publishers website.
Get a better handle on how real time bidding works and who is involved by
browsing these key terms below.
Real-time bidding (real time advertising): a method of buying online
display advertising in which publishers release impressions to be purchased
individually, in an auction environment.
Ad networks: an entity that connects buyers and sellers of online
advertising impressions. These companies can facilitate the purchasing of
real time ad inventory.
Demand side platform (dsp): these entities allow advertisers to manage
their purchasing of online display advertising in real-time. DSPs purchase
advertising for the advertisers through ad networks and exchanges. DSP
functionality varies, and includes things like allowing advertisers to
manage their bid amounts, performance metrics and consumer targeting.
Online display advertising (online banner ads): online advertising that
appears on top of or alongside the content of a webpage. This type of
advertising utilizes banners which come in the standard sizes of 300250,
72890 and 160600.
Targeted advertising: a form of advertising in which ads are delivered to
consumers based on demographics and geography, as well as other factors
like interests and purchasing behaviour. Real time bidding has enabled
online display advertising to become more targeted through the use of first
and third party data.
Online contextual advertising: online advertising which is selected to
appear on a particular webpage because it is a match for the content of the
page.
Self Service
Advertisers manage the entire campaign execution by themselves
Campaign execution options are limited but visible to advertisers
Advertisers can quickly create, schedule, execute and track mobile
campaigns by themselves
Advertisers can measure the campaign performance and adapt services
if necessary
Advertisers gain exposure to customer centric info, which can be used
in segmentation and targeting
Various advertising activities of the company can be integrated and
supplemented together
Risks In Self Serve
Lack of expertise to handle campaign related issues
The company may under-utilize the potential of mobile campaigns,
while giving more importance to the other forms of advertising
Advertisers may not be equipped with information related to inventory
allocation or mobile publishing techniques
Advertisers might not be well versed in appropriate ad positioning
techniques
Managed Campaign Model
Follows the ad agency model
Executives, acquire specific inventory, according to campaign
requirements
A dedicated campaign management execution team, manages the
entire campaign
Monitor the campaign closely on an everyday basis
Optimize campaign, based on performance
Why? Because as I've stated, they are easy and people in general, like to
take the easy route versus getting in contact with Ad Reps and establishing
a solid line of communication.
If you're new to mobile advertising, it might be better that someone else
does the campaign management for you.
Also if you have already run campaigns and the CTR is dropping, or the
results aren't satisfactory, then managed campaign might be able to provide
better results. However, the decision is really up to you and what you are
looking to achieve.
The first thing you need to be aware is the difference between mobile
operator (Carrier/ISP) traffic and Wifi traffic. Wifi traffic is generally
frowned upon by most advertisers, that's because of a variety of reasons. I
don't want to get into them right now because our mobile tracking solution
solves that. For now, just know that when you go to the mobile ad network
of choice, you better ask them if they will be serving you Carrier traffic or
Wifi traffic.
If it's Wifi traffic, I highly suggest you stay far away. At least for now. Stick
with me though, I'll teach you how to target Wifi traffic and make a fucking
killing. Later. So in the simplest terms, mobile phones get their signals (or
internet connection) from 1 of 2 places From their network (3G, 4G,
signal etc...) or from a wireless router somewhere (Wifi).
One thing to NOT confuse is this WAP traffic and Wifi traffic. I cannot
tell you how many times I've had to sledge hammer marketers in the face to
pound this into their skulls. Even after 5-10 attempts, they still come back
with dumbass questions on their tracking of campaigns. It's always the
same. So let me just say something about WAP:
By definition, WAP (Wireless Application Protocol) is a set of
specifications and protocols meant to standardize the way that mobile
devices access and receive certain information (data, internet, IMs,
email..etc). WML (Wireless Markup Language) is a component of WAP that
web pages and documents are written in to allow access and viewing on
mobile devices, specifically those with small screens. Think of WML as
HTML for mobile browsers, written in xml.
WML was a core feature in WAP 1.x. However, WML was replaced and
phased out with xHtml when WAP 2.0 was released 10 years ago. That
being said, WAP 2.0 devices generally can read WML.
So, in practical terms, what does all this mean? When looking at offers,
WAP means it is an offer for mobile device that generally has a mobile
optimized page. If an offer says "WML devices only", they are probably
talking about feature phones with smaller screens that don't have full web
browsers.
However, since pretty much every device out there can read WML, I think
it is a stupid way to classify or limit an offer. Also, does
the advertiser only want to target 10+ year old phones? I don't think so.
Personally, I would go with feature phones, but check with the advertiser if
you want to be sure.
When you hear another marketer say that WAP traffic is junk please slap
them in the face and do the world a favor ok? WAP shouldn't be confused
with Wifi. In the simplest way to visualize how Wifi works, just look
below:
Premium Traffic Typically the highest quality type traffic. It's usually
more expensive. Remember you get what you pay for. Usually, you can
get really early impressions and your campaign fire up quick. There's
usually less mobile click fraud however mobile ad networks are typically
more restrictive with types of campaigns.
Remnant Traffic This is the traffic from other mobile networks,
exchanges etc...It's usually the cheapest and can be loaded with mobile click
fraud. Usually you can promote all kinds of campaigns and there's lots of
volume. Better have great tracking!
So what is my advice? While self-serve is simple to get approved on and
start running, almost every mobile affiliate will flock to these types of
platforms. Why? Because as I've stated, they are easy and people in
general, like to take the easy route versus getting in contact with Ad Reps
and establishing a solid line of communication.
If you're new to mobile advertising, it might be better that someone else
does the campaign management for you.
Also if you have already run campaigns and the CTR is dropping, or the
results aren't satisfactory, then managed campaign might be able to provide
better results. However, the decision is really up to you and what you are
looking to achieve.
I'm going to provide you my Ad Network Checklist that I use when
approaching a new mobile traffic source. As I've stated, I'm going to assume
you have followed every step from the mobile marketing guide up until this
point. If you haven't, don't bother me. This is gold.
My mobile affiliates have been using these questions to get their way on Ad
Networks for over a year now. So, use it to your advantage.
Subids
Timestamps
Date/Time
IP Address
Referrers
User-Agents
I have the ability to automatically track all incoming clicks from mobile
devices by:
Manufacturers
Device Name
Device Model
Manufacturer Specific: Name/Model Combination
Device: Marketing Name
Device Type: EG: Smartphones, iOS, Android, Tablets, Feature
Phones,
I have the ability to automatically track all incoming clicks from:
Carriers
ISP
Country Code
Country Name
Alternatively I have the ability to track with your ad network provided
tracking:
Parameters
Tokens
Macros
What are your click tokens? Macros? Parameters?
What Type Of Targeting Do You Offer?
Geographic Targeting? Country? Region? City? Zip?
Channel Targeting? Category Targeting? Specific Content Channels?
How many daily impressions per country do you have available daily?
Was is a competitive CPC (cost per click) in each country?
What is a competitive CTR (click through rate) in each country?
What is a competitive daily budget? Weekly? Monthly?
Do you have a refund policy? (For un-targeted, bad traffic)
What is your initial deposit?
What funding sources do you accept?
Do you accept pre-pay, pay as I go, or post-payments?
Now turn the tables and see how knowledgeable they are of the
competition:
Why should we consider working with your mobile ad network?
How do you differentiate yourself from all the other mobile ad networks
out there?
One of the most simple but essential questions to ask of your ad network.
While vendors will be eager to provide a wealth of data and inventory
options, it is important that this question can be answered clearly, concisely,
and articulately. "When asking this question, we are looking for ad
networks to tell us more regarding the areas of inventory, data sources and
privacy.
Is your inventory acquired directly through publishers?
Via third parties? A combination of both?
Are there costs above and beyond the media itself (e.g., serving fees)?
How can you ensure transparency?
How will you best optimize my mobile ad spending?
This should do the trick. Be confident. Show them you're for real.
Because you're about to find out why these questions are important.
First, lets start off mild shall we? Or wait, no lets just jump right into it.
ALERT: How about a scary survey result from Harris Interactive on behalf
of Pontiflex at the end of last year going into the 1st quarter of 2011 that
resulted in 47% (YES 47%) of mobile app users reporting that they
click/tap on mobile ads more often by mistake than they do on purpose.
Result: Since most mobile advertising models charge advertisers by the
click, just from this survey result alone is enough to strike fear into anyone
running mobile advertising. Nearly half of the people clicking your shit
didnt mean to. How nice of them right?
But Wait: Not to scream conspiracy here but in a related survey at the end
of last year, 71% of mobile app users reported back that they prefer ads that
keep them within the app that they are using as opposed to ads that take
them out of the app to a mobile web browser,
Conclusion: This information from this survey results in important
considerations to be taken by affiliates and advertisers noting that people
are turned off by advertising that causes them to stop what they are doing
and disrupts their experience.
My Thoughts: Ive generated and managed a lot of revenue in mobile
marketing, this is just one survey but well keep going down the rabbit hole
here before I drawn my final conclusions. There is an absolute ton of money
being made and will continue to be made in mobile. Theres no doubt about
that, its the wasted advertising dollars that concerns me.
Now this is just one sector of mobile marketing (App advertising) but this is
alarming knowing that people are reporting that they are clicking on ads by
mistake and when they do click on ads that interest them, they dont like it
when ads take them into browsers.
As the number of people using the mobile internet continues to rise rapidly,
criminals are exploiting new technologies with increasing efficiency. To
strengthen my points about how popular email spam (yes its illegal
remember?) and PPC fraud, how about this?
With smartphones predicted to outsell PCs in 2011, the survey,
commissioned by mobile security firm AdaptiveMobile, indicates that
traditional spam email successfully persuades fewer than one in a million
users to visit the site its advertising. So-called conversion rates of mobile
spam are often higher than one per cent, however, and one SMS text
message spam attack can generate more than $10 million in
just three days.
Just a few types of these scams includ sophisticated attacks that exploit
smartphone capabilities to connect to the internet the results include
click fraud on adverts or mobile viruses. Simpler scams included SMS
messages claiming the recipient have won a prize and fooling them into
replying via a premium rate call or text. With spammers finding ways of
avoiding the cost of sending bulk SMS, the traditional barrier to receiving
spam on mobiles has been removed.
Remember: Marketers like us are consistently adapting. So is everyone
else. Where ever the money is, count on the sharks being there as well. Just
remember, there are tons of species of sharks.
Within any industry, as long as there a way for money to be made (in this
case, BILLIONS of dollars), the bad guys will be there to find and exploit
every loophole they can. They have no regard for legit advertisers. You
dont put money in their pockets, the ad networks clicks do.
Last summer they filed two lawsuits against a Texas operator with what was
known as click laundering. This science related website was accused of
using sophisticated methods to collect revenues from clicks. Malware was
used to impersonate search engines and send unsuspecting users to fake
domains. When the user visits the domain and clicks anywhere on a page,
they are clicking on a hidden ad, and the advertiser pays for the click.
Now you may ask, but Ruck that is Pay Per Click fraud, not mobile click
fraud. I got 3 words for you. If a dumbass hillbilly marketer like myself can
figure this out, what do you think really organized corporations, criminals
and techies can do? Here you go
Wireless Internet Cards
Now your traditional click fraud as we have come to know it is basically
creating dummy websites to host online ads, peppering those ads with
computer generated clicks and collecting money from advertisers who are
paying for those clicks. Now when they say collecting money from those
advertisers for those clicks...What they really mean is
Collecting those checks from the advertising networks they are signed up
with. Yes, ok we are clear now. The clicking is often carried out by
botnets, or networks of hijacked personal computers, harnessed together
by a virus. So how does traditional pay per click fraud tie into mobile click
fraud through click laundering?
Well, at the end of last year, Click Forensics conducted extensive studies
that started tracking large amounts of fraudulent clicks routed through
mobile devices -> eg. Wireless Internet Cards. These clicks are harder to
detect than those coming from wired computers because the wireless card
effectively disguises the origin, lumping them in with legitimate mobile
users under a single originating address.
Now, some carriers may be able to make up for the loss of the IP address in
some way. After all, each wireless provider must have the ability to tell one
cellphone user apart from another for billing purposes. Those carriers might
be able to pass some unique identifier over to the ad network such as the
users account ID, and the users phone number or an encrypted version of
their phone number.
Unfortunately, encrypted phone numbers and account IDs are likely not
equivalent in worth to IP addresses, because the ad network would have no
way to properly audit the individual use identification to ensure that theyre
not being cheated such as by delivering fictitious ID numbers along with
automated clicks. If they passed the users phone numbers, that would be
ideal, since the phone numbers could be actually called if in-depth auditing
were conducted in order to ascertain that each number represented an
individual user.
Want to talk legal for a minute as a carrier? How about this little diddy
I would almost guarantee carriers would refuse to provide the bare phone
numbers to their partners for competitive reasons, or due to internal
business rules set to safeguard consumer privacy and protect from
telemarketing calls. So, the phone number might not be allowed for use in
click assessment due to legal reasons or internal business rules.
Now I am not pointing the finger at anyone, (even I probably should) but I
would like to think most companies are legitimate and would never allow
such practices which would expose them to liabilities by cheating
advertisers. However, these companies are being paid (some are, depending
on their own models) in referral fees for the ads they are delivering through
devices, so this means what?
Pick your poison
You either have a problem with trusting them or you dont in the idea that
these companies are not inflating clicks.
This is just some of the Mobile Click Fraud thats going on. I couldnt
possibly begin to start covering some of the under-handed and shady tactics
that Ive personally seen and witnessed among some of these networks.
Besides, in the world of the Internet, Ive had more slander and libel suits
slapped on me than I care to talk about.
However, hopefully this opens your eyes a little bit more towards the
mobile marketing industry and help you to possibly take some preventive
measures to keep a few dollars more in your pocket and most importantly,
turn a higher return on investment.
Now that isn't meant to be offensive, unless of course that's what it takes
for you to understand that. There's a reason why I practice and learn all I
can when it comes to communications. There's a reason why Mr. Gray, took
communications in college.
Buying traffic is the easy part. Getting treated right, fair and helped, well
that's the tough part. That's also the part most people/affiliates won't work
on. For some reason, which I will never understand, there's a ton of people
who get into this business but stick to the "herd mind mantra." Stop doing
that.
Trust me, 99.99% of the people who even try advertising directly on
mobile sites are gonna get bent over and more importantly, you are going
to embarrass yourself.
If you have not conquered self-serve, RTB, DSP's, Exchanges, Push Ads
and In-App advertising, you have no fucking business sticking your nose in
the direct mobile media buying space. I'm not saying this to be mean, I'm
trying to save you money, resources and over-thinking. Stay out of it,
period.
I'm not going to tell you the secret. If you would read it daily, you would
have already figured it out.
Using twitter, I can monitor keywords like "mobile" which has opened up a
plethora of resources for us. Matter of fact, most International Mobile Ad
Networks don't have a blog, but they have twitter accounts. That's all I'm
going to say there, because honestly, that golden nugget is priceless, we'll
see if anyone bites.
CPC's Are Priced According To Premium Advertisers
Alright, if you don't know what a premium advertiser is, it basically means,
an advertiser who can knock the living fuck outta your budget. Yes, the big
boys. The branders. Ones who don't have a fucking clue what the term
"ROI" means much less, care about it. You see, this isn't their money out of
their pockets going into the ad budgets. It's coming from their
organizations and companies who are funded, typically have "burn
budgets" or in layman's terms - money to blow for no other reason than to
get some eyeballs.
Mobile Ad Networks cater to these advertisers because they are not a
hassle to deal with. The money is coming in no matter what, typically at
high amounts without stopping. So if you're $100 a budget is constantly
being paused, stopped, optimized, interrupted, whatever.....what do you
really expect?
Seriously, you are going to have to work harder than anyone else out there
when it comes to advertising. I've seen so many people come online to
become affiliate marketers, advertisers or whatever else type Entrepreneur
and the biggest thing I see lacking - Social/Communication skills. The web
and mobile landscape is not what like it was 2 years ago.
That's 24 months, 730 days, 17,520 hours ago. It might seem long when
you say 2 years ago but let's say you worked 17 hours a day, 7 days a week
(ha, not likely) then that leaves you with 12,410 hours of working online.
Still, that isn't a lot of time, but reflect back on all the changes, restrictions
in those last 12,410 hours and then ask yourself, if so much has changed,
adapted and so new to you, why are you still a fucking cave man that isn't
soaking up every bit of knowledge and trying everything you can to get
ahead?
Here's what not to expect...
Dont expect an Ad Network Representative to be much help. Their job is to
sell mobile advertising. With or without you, they are going to sell it too.
Don't expect any preferential treatment and if you get it, celebrate it.
Some will treat you better than others. Some will not pay attention to you
at all. Someone will treat you like a King/Queen by spending money with
them. It's really a toss-up.
Do not expect what these mobile ad networks allow you to target (mobile
targeting options) to actually be accurate with what type of mobile traffic
they actually deliver to you. Their technology is simply innaccurate at best.
Don't expect help at all really at Self-Serve traffic sources. That's why it's
called self serve. However, these are the services I recommend you start
testing traffic with because they are usually the most lenient and newbie
friendly.
Don't be telling them you're an affiliate marketer or any of that stupid shit.
They will get rid of you. No ad Network likes the word Affiliate and if
they do, they fucking suck and are in the building phase of when they let
everyone on and run whatever they want. Can't bullshit, a bullshitter.
Thats because some ad platforms will take the rougher location data like a
zip code and translate it into a latitude-longitude format.
For example, ad suppliers can generate a centroid the GPS
centerpoint of a zip code, metro area, or user cluster and use that
coordinate to geo-tag their available inventory, or they can randomize to
distribute users across the same area. Now, thats messed up right?
In practice geotargeting on mobile display networks can be highly
variable. It typically means DMA or city level targeting. Most of what
mobile marketers get access to is no better than IP targeting, which can be
very imprecise.
Some networks or publishers may claim to be able to deliver lat-long
precision but theyre usually misrepresenting whats available, in the same
way that online ad networks misrepresented that they could target by ZIP
for years, when they were really just doing IP sniffing.
Mobile publishers have access to the location information they ask of their
users. This location data could be as general as a city, or as specific as a
request to capture their exact location at any given time. The more exact
the location, the more valuable it is both to an ad network and to a mobile
advertiser.
Latitude/Longitude (lat/long) is the most accurate location data currently
available, yet its estimated that only 10-15% of smartphone traffic has true
lat/long.
Targeting consumers based on a set radius around any given point be it
an exact address, zip code centroid, etc. is often called geo-fencing.
This well-known targeting method is used to better reach the most relevant
audience base related to an advertisers goals and needs.
Ads are targeted within a neat little circumference and any consumers that
happen to fall outside that virtual fence are excluded from ad placement.
Yea, but the only problem here is that people on their mobile devices are
constantly on the move and usually they are capture in large numbers
which result in a lot of people not even wanting mobile ads delivered to
them.
As Ive said before. Their really is only a handful of true players in the
mobile advertising Industry and these are the ones who get it right, or at
the very least, are trying too.
The others are just coat-hanging ticks looking for their piece of the pie by
plugging into the major players, marking up their original traffic prices,
arbitraging it out to advertisers whom know no better.
So in short. Track everything.
Get Ready For The Knowledge Bomb
Grinders, Revivers, iMobiTraxers,
What you are about to read is worth millions of dollars. Some of it is
proprietary information, some of it has been transcripted from Mobile Ad
Network owners, techs, reps etc.. Some of it I've acquired from traveling to
trade-shows around the world. Some of it is from private publications
which I'm a part of.
I'm going to do my best to provide you an overview of the mobile ad
network advertising landscape.
So for starters...
Don't put mobile ad networks on a pedestal. Seriously! If you want the
short version of how a mobile ad network supplies their targeting options
(Eg...Carrier, Manufacturer, OS etc..) then it goes like this.
A Mobile Ad Network will approach a mobile publisher. A mobile
publisher can be that of a mobile website (WAP) or a mobile app (APP).
Now, mobile publishers have 2 options to determine the users on their
mobile site or app.
1. They can use a service provided or custom coding to retrieve
informations such as IP's, Manufacturers, Operating Systems, Devices
etc...
2. They can use supplied codes from Mobile Ad Networks (often called
SDK's) which will allow them to database the information they want about
their mobile site/app users and relay this information BACK to the mobile
ad network.
Then
The mobile ad network typically has an IP Intelligence Provider (such as
Maxmind or Nuestar) with solutions such as enormous --- ENORMOUS
databases of IP's, Zip Codes, Latitude/Longitude etc..
Note: Not all Mobile Ad Networks use the same backend providers. Not
all mobile ad networks have very good SDK's for mobile publishers. This
is the MAIN factor that separates the good Mobile Ad Network targeting
options for us to run campaigns with versus the Shitty Mobile Ad
Networks.
Now before we even think about going any further down the rabbit hole
here, I'm going to outline exactly what you need to Know and
UNDERSTAND about IP Addresses.
What Is An IP Address?
An internet Protocol (IP) address is a numerical label assigned to devices
participating in a computer network. The IP address provides an indicator to
the approximate geography of a particular connection, along with various
additional network characteristics associated with that connection.
The IP Address carries no individual user characteristics, but offers unique
and valuable insight for marketers to effectively target audiences online.
What is IP Targeting?
IP targeting is the method of determining the geolocation of a website
visitor and delivering different content to that visitor based on his or her
location, such as country, region/state, city, metro code/zip code,
organization, IP address, ISP or other criteria. Online advertising benefits
greatly from this technology by ensuring that relevant visuals and
messages reach a relevant audience in a relevant location at a relevant
time.
What is an IP Audience Network?
An IP Audience Network allows marketers to target audiences across the
Internet with display, mobile and video advertising based on the various
data attributes of a users connection to the Internet. Purchased inventory is
matched across various exchanges and published directly based on the IP
address.
A given network block can then be sub allocated, sometimes down to the
individual IP level, possibly to a location that is different than that found in
the registry. This is why simply using registry information to discern user
location is inherently inaccurate, because many organizations operate on a
multinational scale.
Although registry is an important piece of evidence that should be
assessed, it truly is only part of the equation. Active sensing techniques and
human reasoning must also be applied. Neustar continuously monitors the
Internet and captures terabytes of data it feeds into patented algorithms that
are constantly monitored and improved by human analysts who have years
of domain knowledge. The data is distilled into geographic information
about the IP address including continent, country, region, state and city.
It also offers derived information for use in different client applications
including representative time zone, postal code, and latitude/ longitude
information. Here's a little visual to clarify that long ass explanation:
They claim it's the most accurate source of location information for IP
Addresses. It's the central repository for all of the Internet geolocation data
gathered by Neustar and contains up to 30 valuable geographic and
network attributes for approaching 2 billion routable and addressable IP
Addresses.
In mobile advertising, they pitch mobile ad networks that they can identify
Cellular and Wifi Connections. Wi-Fi is a method of wirelessly connecting
to a local area network (LAN), and is independent of any IP address that
might be assigned to that LAN--a Wi-Fi connection could be made to a
wireless router that is connected to a dial-up, broadband, or commercial
modem, or a cellular connection ("portable hotspot"). It's not possible to
identify a connection that uses Wi-Fi with only the IP address.
A cellular IP address is one assigned by a cellular carrier (Verizon, AT&T,
T-Mobile, etc.), and the connection is made via the cell tower itself. These
are also sometimes referred to as 3G or 4G connections.
However, there's a 1-2 punch here. Typically, it's two databases. One
database identifies the Cellular IP Address while another database
identifies who the carrier is. (Write this down - It's worth MILLIONS)
Now, to be completely transparent with you here, these databases are not
100% accurate. Nothing ever is in technology. There are just too many
rapidly changing variables. The database that identifies the cellular IP
address typically ESTIMATES the connection speed of visitors based on
their IP Address. The database usually identifies dial-up, cellular,
Cable/DSL and corporate connection speeds.
This database can provide a wide rang of location and other data associated
with IP Addresses and return "accuracy" and "confidence" factors that can
enhance your use of the data --VOILA TARGETED ADVERTISING.
The problem will continue to grow to. With the explosion of smartphones,
IPv4 address space is becoming increasingly scarce. Do you know what
this means? Basically, it means that mobile operators are going to be more
likely to move towards NAT (Network Address Translation) solutions.
This means, if a user accidentally clicks on a banner and exits out before the
re-direct, the ad server will count the click, but the mobile tracking
solution will not because the pixel has not fired.
Anything within a 20% variance is common and to ensure the proper
delivery of a campaign, its best to communicate the agreed upon variance
with your sales rep before a campaign has gone live.
Mobile internet speeds are not the same as desktop speeds.
Any latency will start to negatively affect you. At any point the user could
close their mobile browser before your page fully loads, or the request
could time out. This means fewer clicks, impressions, and conversions
tracked.
You can combat this by using a fast tracking server and software. Make
sure your landing page is mobile optimized and as small as possible,
reduce image sizes, combine css into one file, limit the number of 3rd party
scripts on your page.
No standard capabilities on mobile devices and in the mobile browser
space. It's bad enough keeping up to date with cross platform browser
issues in the desktop world, but in mobile it gets worse. You have to deal
with multiple types of WAP browsers and smartphone browsers all of the
with varying capabilities and support for javascript, iframes, cookies,
storage space etc.
What do you think happens to your cookies when a mobile device
with limited storage runs out of space?
How about if you are using javascript or meta redirects and the
mobile device doesn't support js or meta redirects?
If you are cloaking your campaigns in mobile, you are slowing them down,
it's that simple. Remember that, because affiliates seem to forget it.
Cookies crumble, especially on mobile. For example mobile safari is
automatically set to block 3rd party cookies by default. This could cause
issues with cookie based conversion tracking.
For example our global postback pixel uses cookies to figure which subid
converted. Once a network places the image pixel on a conversion page, it
becomes a 3rd party pixel and won't fire on mobile safari browsers.
Make it standard to always use server 2 server postbacks.
Ad Network Response Time
Ad network response time is another important factor for maximizing real
time ad optimization and interpreting click discrepancies.
Publishers obviously want to ensure that the user experience of their
mobile app or mobile website is not interrupted or hampered by slow
banner display loading time from ads being routed via ad networks, ad
optimizers or in house ad servers for that matter.
In an effort to maximize the average advertising revenue per user, the
likely scenario is that multiple sources of mobile advertisements (ad
networks, ad optimizers or in house ad) are sequenced in a chain to
maximize fill rates.
If the chain includes several ad networks that are sorted only by expected
price, but the performance of the first ad source is impaired by slow
response time, then the publisher risks an empty ad impression altogether.
These are just some of the reasons for click discrepancies.
To list them all, would be near impossible. Besides we built our own
Proprietary Mobile Ad Tracking Platform to combat this very issue. To
reveal all the discrepancies I know about wouldn't be good for my business.
You get the picture right? ImobiTrax, Revived Media and IMGrind, has all
been designed so that you have no excuse not to succeed. When it comes to
mobile, we might not be the best, but we are the guys who are turned to in
the Industry when there's a question regarding mobile.
Then that whittles down the list of possibilities based on priority and pacing
needs until it identifies the best ad.
The ad server has a list of items or variables it must define, and a list of
potential values for each item. The variables could be things like ad size,
and the values might be 72890, 300250, 160600, and so on. To pick an
ad, the ad server must define for each item from its respective list of values,
even if the ad it ends up picking only happens to actually use a handful of
those targeting values.
For geotargeting however, there are far too many potential values for the
method above to be effective. At a zip code level alone, for example, the ad
server would add more than 40,000 additional values to define before it
could select an ad, and many campaigns, particularly in the mobile realm
require even more granularity, adding perhaps millions or even billions of
potential values. Even if that was possible, its an inefficient and brute
strength approach to go about the problem and frankly, unnecessary.This
process continues for every variable utilized in the ad server, well almost
every variable.
Instead, to identify the geographic attributes for a given impression, ad
servers tend to run a parallel process, and outsource those particular
variables. On the desktop side, geotargeting almost always references a
users IP address, which is readily available from any web request, and then
queries that IP address against a 3rd party database which has likely already
classified a variety of geographic characteristics to that IP, and many
hundreds of millions more.
This separate process simply returns all the relevant values for that ad call,
so instead of the ad server picking from a predefined list of values for any
geographic variables, the query just tells the ad server what the right values
are.
So placing the IP address within a specific RIRs range allows the service to
identify location at a very high level. Some geolocation services are
rumored to work with large registration based sites as well, and have zip
code information that a user might manually enter during a sign up process.
From there though, the heavy lifting is usually done through a combination
of three technical processes known as pings, traceroutes, and reverse DNS
lookups. Lets run through a high level explanation of all three processes,
and then explain how they work in concert to geographically locate a single
IP address.
When a geolocation service wants to triangulate an IP, it starts by pinging
that IP address from a central server it owns, and then looking at the
traceroute. From the traceroute, the service can identify the nearest network
router to the user by IP, labeled point A on the diagram below. Then, using a
reverse DNS lookup, the service can find out which ISP owns that router,
and then query the location from public data, the ISP itself if the service has
a business relationship in place, or failing that, triangulate the location with
the process below.
The geolocation service already knows the location of this network router,
either by working with an ISP directly, or through previous triangulation
efforts. With that location in hand, the geolocation service hands off the
triangulation process to servers closest to that network router, of which it
also knows the exact geographic location. Now, the service sends a ping
from at least three of its own separate servers (1, 2, 3), and records the time
it takes to reach the user.
Only time can be recorded from a ping, not distance, but using time as a
radius, the geolocation service can draw a circle around each server, and
know that the target location must exist at some point on the arc.
Subscriber Knowledge:
The mobile operator, extracting information from the network, knows
exactly who the end user is, behavior and browsing patterns (behavioral
targeting), and more. This puts the operator in a unique position to profile
its subscribers and use the information for better targeting, both for the
advertiser (better returns) and for the end user (meaningful, relevant ads vs.
spam). This enables the advertiser to target users according to relevant
characteristics such as their age, gender, income, hobbies and not settle for a
list of phone numbers.
Subscriber Relationship:
The operator has a trusted customer care and billing relationship with the
end user. This enables the operator to bundle services in order to enhance
advertising monetization and offer easy self-care management of service
opt-in/opt-out, etc.
Real-time Triggers:
The operator knows the users location and can use it as a trigger for
campaigns. Also users' billing situation can trigger advertisement. For
example, when the subscriber tries to make a call or download a ringtone
and that subscriber is out of credit, this can trigger an internal campaign to
provide the desired service for free if the subscriber opts in to an
advertisement service. Benefits to the advertiser include meeting users
when they are most attentive. Upon topping up balance, users are most
likely to accept receiving ads in return for more credit (minutes, airtime,
etc.)
Multiple Channels:
Full control over the various mobile communication channels enables the
operator to offer:
A unique, broad and rich inventory for advertisers (person-to-person SMS,
system notifications, ringback tones, interstitial ads displayed between
browsing pages over the mobile Internet, MMS, banners and more)
The ability to recommend the best channel to reach an individual user
The ability to reach all users through various channels: from voice
advertising on voice calls to multimedia advertising on IPTV
Value to Subscribers:
The operator can offer its subscribers incentives for agreeing to receive
advertising, increasing attractiveness of the medium and user
responsiveness. With the right profiling, the end user receives meaningful
ads (and not spam) in a controlled environment (e.g., up to four ads a day)
Real-time Metrics:
Knowing how many and which users called to receive more information is
valuable knowledge that only the operator can provide. Analyzing in real
time which subscribers respond and which don't enables the advertiser to
modify the campaign on the go to maximize the campaign's effectiveness
and success, taking the best approach with each of these groups. With this
real-time information and post-campaign reports, mobile operators can
demonstrate and quantify the success of campaigns to advertisers to prove
the value of their mobile advertising spending.
Alrighty, now I've already eluded to how to get into contact with mobile
Carriers. But, I'm about to over-deliver in a REALLY big way and show
you some exact sources.
Advertising on Sprint Carrier:
Pinsight Media - http://www.pinsightmedia.com/
Pinsight Media is the mobile advertising branch of the Sprint Carrier. I'll be
straight up right now when I say, you do have to contact them before you
can even get anywhere on the site. So, have your shit together.
Advertising In-App On AT&T:
YP Local - http://corporate.yp.com/
AT&T has their in-app advertising within YP Local. Again, on YP Local,
they will even do a credit check on you before they even begin doing
business with you. Insertion Orders as well. Extremely Corporate.
Advertising On Telstra Carrier (Australia):
http://telstramediaadvertising.com/m...vertising.aspx
The easiest of the 3 to work with. We've snuck Sweepstake campaigns by
on Telstra. Ha, but I don't suggest you do that. Telstra has quite a few tools
on their site to help you too including Ad Specs, their Smartphone index
(It's old but you can get an updated copy from Nielsen) and a Site
Demographics tool.
So there you go. While most affiliates will stick with mobile ad networks,
I'm just giving the community heads up here that if you put your mind and
ass into it, you can achieve some pretty great advertising opportunities by
doing exactly what we've taught in here. Everything we've done, is in this
very forum so stick with it.
But try to find traffic sources that have a direct relationship with their
publishers and not recycled bullshit.
There are a shitload other of traffic sources out there outside of the "big
boys" but you need to find out more information about where the traffic is
coming from before you get started.
Here are 16 questions you should ask an ad network before getting started:
* How many daily impressions per country do you have available daily?
* Was is a competitive CPC (cost per click) in each country?
* What is a competitive CTR (click through rate) in each country?
* What is the operator break down percentage by country?
* What percentage of traffic per country is Wifi on average?
* Can we target by carrier, manufacture, handset?
* Do you offer frequency capping?
* What is a competitive budget?
* Do you have a refund policy?
* What is your initial deposit?
* What types of creatives are available? Banner sizes? Images and/or text?
* Do you offer day parting?
* What funding source(s) do you accept?
* What is your policy on click fraud? Do you have one?
* What percentage of your traffic is from apps/mobile web?
* What are some of your top publishers?
Now you don't want to be "that" annoying guy/girl that's going to ask all of
this and do absolutely nothing with it. But far too often in these followalongs I'm seeing beginners come in and start spending money with a
source (sometimes a lot) with no clue where the traffic is coming from.
You need to understand where you're buying, how your ads are being
displayed, etc.
Without all of this you're just throwing darts blindly at the wall hoping that
something sticks. Don't ask these questions though if you're not prepared
with your budget and agency website to present your media plan to them
professionally.
One thing we're NOT going to talk about here in the forum is cloaking,
gaming, or breaking a traffic source's terms of service. Those that do so will
receive one warning and the next time will be removed from the
Community.
This is for your benefit because we want you all to have long term success.
WE'RE NOT AD NETWORK REPS
Yes, in the coming months we will be releasing our ad platform to some of
our top affiliates at Revived Media, but until then we don't work or
represent any ad network out there. So please don't substitute us for your
own relationship with an ad network. Take it upon yourself to reach out to
them on LinkedIN, meet them at a show, etc. I've had a lot of success
forming relationships and you will too!
STOP USING PUSH TRAFFIC
Push Notifications delivered from traffic sources such as Airpush and
Leadbolt are a very intrusive form of advertising. Both Apple and Google
have made changes that are already going to be removing this type of
advertising from applications.
99% of our clients at Revived Media don't even accept this traffic
anyway so there is no need to waste your time on this.
The thread will simply be closed and removed. It's impossible for us to
support offers that we're not familiar with.
With all that said you need to first determine your budget before selecting
an offer. As a general rule of thumb, the more an offer pays, the more
testing budget you're going to need to see if it works or not. Why is this
Ryan?
If an offer pays $10 - $20 then one or two conversions can make a big
different in your ROI. Whereas if an offer pays $0.80 - $5 you'll know if a
particular source of traffic is going to work after your first $50 - $100
spend.
Obviously if you spend $50 and don't have a conversion on an offer that
pays $1.20, then spending more isn't going to magically make it turn
profitable. Something is off rather it be specific targeting or an audience
that isn't engaged in what you're promoting. So those of you that have a
limited budget and need to make the most out of your spend should start
with the lower paying offers.
This will teach you the basics to buying traffic and once you start making
more capital you can graduate to the higher paying offers. If you have a
larger budget and are able to spend more than $50 - $100 on your initial
testing then you can select higher paying offers. Just please keep in mind
your risk tolerance.
Don't spend above your means or get yourself in debt to try and become
successful. I promise it doesn't work like that. We've had many members
here first become successful with the lower paying offers and some still do
VERY good volume with them.
At Revived Media we work very hard each and every week to provide
DETAILED newsletters with the offers that are working and how. Overall,
these are the offers you need to be focusing on. While everything we bring
into Revived is known to work and convert well, if you're just getting
started you need to focus on the hottest offers because they have a lot more
room for a margin of error.
Once you get more experienced and have several profitable campaigns you
can move to some of our other offers.
LANDING PAGE VS. DIRECT LINK
I would estimate that 95% of the offers inside Revived Media are
successfully run direct linked. If you come from a WEB affiliate marketing
background then you need to forget a lot of things that you're used too. A lot
of mobile offers have already been optimized leaving your only challenge
to buy the right traffic and optimize accordingly.
Pre-landers can be good when you're trying to filter out a lot of traffic or
further pre-sell an offer. However if you haven't first had success direct
linking then you shouldn't even attempt this. It's a myth that all the "super"
affiliates are creating landing pages to run a lot of volume. Some of the
largest partners at Revived Media are simply direct linking.
Regardless of the offer you're promoting ALL pre-landers used at Revived
Media must be approved by the client prior to going live. When you do
decide this is for you it shouldn't take you 10 pre-landers to find the one that
works best.
Your first 1 - 2 pre-landers are going to tell you if the offer is going to work
or not with one. If you're not close to break even/profitable with your first
pre-lander then something isn't right.
Keep in mind the creative flow and have your pre-lander relate directly to
the offer page. Don't confuse a user, lead them through the conversion
flow.
CUSTOM CREATIVES VS. APPROVED BANNERS
Affiliates that come from a WEB background have a really hard time with
this one. I understand most of the web offers you're used to promoting
rarely worked with the "stock banners." It's the exact opposite with mobile
traffic. Most of the approved banners found inside the Revived Media
interface have already been tested and optimized so we KNOW they work.
Again, it's your job to just find the correct traffic and optimize accordingly.
Once you get things profitable and are accomplishing consistent numbers
we maybe able to entertain the thought of some custom creatives, but until
that time comes don't stress yourself out over making these. 99% of our
offers can be run successfully with the banners already prepared for you.
BUY ON RELEVANT WEBSITES/APPLICATIONS
One of the biggest tips I can give you when getting started is to make sure
you're buying ads on websites/applications that are relevant to what you're
promoting. For example, if you're promoting an offer for something like
MP3s/music then you want to put your ads in front of people looking for
this type of content for their phone. If they're on that site, they're going to
see your banner, then head to the offer with a nice conversion rate.
If you're buying on a website/application that has to deal with shopping and
you're advertising music downloads, don't expect conversions to be there.
Not all sources can provide this type of targeting but get CREATIVE with
this and you'll win.
* Target country
* Devices you're targeting
* Direct link or pre-lander
* Type of traffic (details on the type of traffic: display/in app/mobile web)
I DO NOT recommend posting your traffic source in your thread. We have
a zero tolerance for "copy cats" but if you post you're using traffic source
XYZ then you're going to give yourself added competition. I can't tell you
how many times I've seen members come in and post this information and
once they become successful they want it removed, but that's just not
possible. So don't even include it, we can help you without knowing
EXACTLY where you're buying your traffic.
POSTING INITIAL DATA
Far too often I'm seeing members just post numbers of revenue, ad spend,
profit/loss. This tells us absolutely NOTHING. Your initial data to begin
making optimizations should be:
* Operating system breakdown (Android, iOS, RIM, etc.)
* ISP breakdown (inside iMobiTrax ISP is for international carriers)
* Placement break down (if your source is able to breakdown the
publisher ID or specifics about where the traffic is coming from, then post
this report so we can help you optimize this.Most offer this to some extent
even if it's just a unique number identifying where your ads are being
placed)
* Other offers/landing pages being split tested (Inside Revived Media most
offers contain multiple landing pages. If you're just sending traffic to one of
the pages then you really can't benchmark performance.
Design Tools
PhotoShop CS6 (Link) - Is the industry standard design software for both
Mac and PC. It is opened on my computer 24/7 at this point. It may be a
little bit intimidating at first but even once you start to develop a basic
understanding of the tool it becomes very easy to use. The power behind
PhotoShop cannot be matched and now is relatively cheap. With a single
app license I believe it's $19.99 a month which isn't bad at all considering it
use to be $999 for a license. Adobe does offer a 30 day free trial so give it a
shot.
CSSHat (Link) - Is a plugin for Photoshop that will save you TONS of
time. It allows you to select a layer in Photoshop and get the CSS styles
needed to put it on your site. This allows you to build your entire page in
Photoshop and easily port it over to HTML very quickly. It does cost $29.99
but it's worth it if you plan on getting serious with page design.
GIMP (Link) - Is only for windows but has some features similar to
photoshop. I've had a very hard time using it just because I'm use to
photoshop but if you're on a tight budget this may be a good place to start.
Editors
TextMate (Link) - This is one of my favorite editors and the one I use the
most frequently. It's very simple to get started with but also has a lot of
useful advance features. It will run you $55 for a single license but does
have a 30 - day free trial that you can use to get started.
SubLime (Link) - Though I haven't used Sublime as often as I have
Textmate, I have a few friends that are full time developers that use this
exclusively. Sublime costs $70 but like TextMate has a free trial but has no
time limit currently enforced.
PSD Templates
PixelsDaily (Link) - I use PixelsDaily quite frequently to get some very
useful PSDs. This will save you a lot of time with repetitive design
elements or something that may be to difficult for you to tackle on your
own. Simply messing around with PSDs found on this site has taught me
quite a bit. Some of the PSDs do cost money but the majority are free.
PSDGraphics (Link) - This site is similar to PixelsDaily but also offers
tutorials + allows you to download the PSDs to learn from them quickly.
ThemeForest (Link) - Has PSDs and various other site and design
templates. Pretty much all of them do cost money but purchasing a few of
these has given me some templates to work off of and make me more
efficient.
Knowledge Base
Dash (Link) - Gives you instant offline access to 80+ API documentation
sets. It also connects to Alfred so you can easily look up coding questions
right from your computer, if you have internet or not.
Zurb University (Link) - Zurb has some great resources available on there
site. They do offer courses but they're expensive and aimed at someone
who's a full time designer.
StackOverflow (Link) - If you search for pretty much anything related to
Web Development or Design StackOverFlow will be in the results. It's a site
similar to Yahoo Answers but dedicated for Web Dev. If you have any
question at all type it in the search box exactly how the question is in your
head and you'll most likely run across someone that's had the same
problem.
Language Translation
You should always, always test multiple versions of the offer you are
promoting if there are more than one language translation LP's available.
For this example, I'm going to walk-through:
Offer ID: 1176 - Mozzi Qatar 4 Landing Pages:
There are 4 Lp's (currently) available for this offer:
Regular Love Meter English Default
Regular Love Meter Arabic
Regular IQ Test Arabic
Regular IQ Test English
You must test each variation of the Language on a per country basis. I
cannot tell you how many countless times I've recommended doing this for
mobile affiliates and once they did, they saw significant volume increases.
It's really common sense, but it does tend to get over-looked.
Focus, start testing in a routine type manner so that you are testing each
Language variation of each lander for each campaign you run!
Text Ads Banner Ads
Another huge mistake I see mobile affiliates making is that they simply go
and take the provided creatives and start testing them. Well, that's fine
because some offers will only allow you to promote the provided creatives.
Other offers will have to have the creatives passed to us and we will pass
them over to the Client for approval.
However, offers that are free reign to promote custom creatives with. You
should be taking advantage of this.
You should ALWAYS, ALWAYS test text ads & banner ads. Always.
No questions asked. Countless times I've helped mobile affiliates
increase their volume by simply recommending to setup a text ad
campaign. You just don't know what the mobile publisher has
available in each country through the mobile ad network.
Some websites may only allow text ads, while others may only allow
banner ads or you could have a combination of both on one site. Do
not neglect this because it's the number 1 reason mobile affiliates
aren't getting enough volume when they come to me with their issues.
If you do not understand the technology of a mobile ad network, I'm going
to make this as simple as I can and not over-complicate it. A Mobile Ad
Network is typically powered by some type of auction-based advertising
technology (or engine as they call it). The whole purpose of a mobile ad
network is TO SERVE ADS.
That means the more ads you create, regardless of campaigns and
adgroups, the better chance you have that your ads will be picked up and
served into the appropriate ad slots that are requesting ads from the mobile
ad network. I personally like to test like this:
Text Ad Campaign = 10 text ads per campaign
Banner Ad Campaign = 1 size banner ad (eg. 300x250) with 10 banners
Now, to break this down, if you are going to test the IAB standard mobile
ad units for mobile display, you are looking at 1 text ad campaign with 10
text ads and 4 banner campaigns (1 campaign per banner size) and 10
banners per campaign. That's 4 campaigns with 40 banners total.
What is CTR?
Before we go into how to improve CTR, lets be sure that we understand
exactly what it is. CTR is defined as the ratio between the number of clicks
an advertisement gets and the number of times the advertisement is shown
(impressions). If an ad is clicked 1 time for every 100 times it is shown, it
has a CTR of 1/100 = 1%. Anyone who has ever advertised anywhere
knows that the main challenge is getting eyeballs on your ad. This is true
for old school advertising such as newspapers, billboards, and TV promos,
and it is just as true for digital advertising. The name of the game in digital
advertising whether on the Web or mobile is CTR, click through rate.
You can advertise all you want, but if no one is clicking, you are wasting
your time. Of course, traffic is also important because some campaigns are
per impressions, but in any case, the assumption is, the more traffic you get
to your site or app, the more impressions and the more clicks. That is
generally the case. The big question is how to increase the percentage of
people that see your ad and actually click on it?
For starters, although desktop ad networks typically pay on the number of
ad impressions (cost-per-thousand-impression, or CPM), most mobile ad
networks operate on a cost-per-click (CPC) basis. This means that just
showing more advertisements to users may not result in more revenue for
you like it does on desktop, unless you can get a rise in the clicks.
Users typically interact with applications very differently than web sites.
Most times they fire up an app because they want to get something done:
check sports scores, get directions, or play a game. Placing a banner ad on
a screen before the user has started a task will almost guarantee that it
wont get clicked. There is a large jump in clicks on banner ads when the
user has finished a task.
Similarly, if the user is mid-game or in browsing mode, an ad will have a
higher click through rate since the main purpose of opening the app has
been completed.
The only exception to placing a banner pre-task is if you follow rule #1 and
use the same ad banner for the subsequent pages.
Increasing your CTR is something you should be able to do with a little
effort. If you follow the steps below you will hopefully see your CTR rise:
Pay special attention to the content and design of your ads.
The imagery and copy you use is extremely important so it is worth
spending time on your ads.
Run both banners and text ads. Sometimes, for some reason, you will find
that a text ad promoting a certain product gets a better CTR than a banner
ad, or indeed the other way round.
Golden rule - run banners AND text ads.
It is a good idea to include a call to action in your ads such as "Click
Here".
Do this as part of your Text Ads and as part of the text that runs under
Banner Ads.
Update ads regularly - Its a very easy mistake to make in assuming that
once a banner or text ad is live that's it as far as you are concerned as an
advertiser. Our advertisers with the highest CTRs are the ones who
regularly update their ads. Over time a banner or text ad's CTR may drop
due to the repeated exposure it gets on high traffic sites such as social
networking or video sites (where one user may see it many times over the
campaign period). So make sure you freshen up your ads as often as
possible. Text ads you should change at least every week (as all you need
to do is change the text).
Keep an eye on your campaigns - A simple way to test the effectiveness
of your banners and text campaigns is to run multiple campaigns with
differing creatives/text alongside each other.
Keep an eye on the CTR - this will tell you a lot about the effectiveness of
the banner or the text. One will most likely get a higher CTR than the
other, perhaps one will have a higher drop off than the other this is all
key information that you will be able to use to make your campaigns more
dynamic and effective.
Optimize ads for mobile apps, mobile-optimized web and standard web.
Mobile ads have a look and feel separate from their Web based counter
parts. They are simplified, sized differently, and take less time to load.
Optimizing for mobile can drive conversion rates at a lower cost. In-App
Advertising, gives marketers an opportunity to evolve past the banner ad
top develop more creative rich media advertising.
Target by carrier and by device. Carriers and devices often have clear
demographics that allow you to segment your ads based on demographics,
including age, gender and income. Screen size also varies drastically from
mobile devices, so it is crucial that ads are optimized for the right device. A
mobile ad designed for a smartphone will not look the same on a tablet.
For example, you could try one mobile ad that compares several different
versions featuring different sizes of your company logo, different font
sizes, different font colors, and different taglines or offer headlines. You
might be surprised at the big results that can come from minor changes.
Master the basics of ad design: Mobile advertising design is often a
matter of:
Keep it Simple, Stupid.
Given the small space on a mobile device screen, and the limited window
of time to engage the users attention, it helps to have a simple call to
action, use no more than 5-7 words on your banner, pick a few bright colors
that represent your brand and call attention to your advertisement, but
without going overboard. And again, keep testing multiple versions to see
what your audience is responding to.
Analyze everything: One of the biggest benefits of mobile advertising is
that it gives you a great deal of visibility into the click-through data and
other metrics. Take advantage of every opportunity that you have to
capture data (especially conversion data).
You can find out what is working, and adjust as you go along. Once again,
it is better to focus on a small set of ads that you can optimize over time
rather than to bite off more than you can chew and target every country with
a range of ads.
Mobile advertising banners take up a small amount of space, which means
that the words you choose to represent your company are more important
than ever before. You have only a small space and a short amount of time
to capture the attention of your prospective customer as they glance your
mobile advertising banner.
Here are some ideas for how to choose the right words to maximize your
chance of success.
Keep it short: Space is at a premium on a mobile advertising banner, so
you have to be concise. Try to capture the essence of what your message is
all about in only 5 words or less. The simple fact of the small size of a
mobile device screen makes it necessary to strive for clarity.
Keep it simple: The good news is that because the space is so small, you
dont need to convey a complicated sales pitch. Just try to engage the
readers attention, catch their interest, and make them want to click the
banner to learn more.
Your landing environment (landing page) can do a more detailed job of
explaining your offer and showing the person why they should buy your
product or download your app. The mobile advertising banner just needs to
be an inviting front door to open the conversation.
Focus on your campaign goals: What are you trying to accomplish with
this mobile ad campaign? Do you need more downloads, more signups,
more members of your social media community, overall brand awareness?
Whatever your most important goals might be, make sure that your mobile
ad banner copywriting reflects those goals with clear call-to-actions. Such
as, reserve a room, explore your options, request a guide, play for
free, or take a tour.
Test, test, test: One of the most frequently encountered mobile advertising
mistakes is failing to test your ads. This is puzzling, because its cheaper
than ever before to try multiple versions of a mobile ad, and then track the
results so you see what works and what doesnt. Try multiple combinations
of different ad copy plus different offers.
The more targeting you have the less inventory you will get as you are
targeting very specific users. Also remember your CPC will be increased
by any additional targeting you have other than country targeting.
Run only campaigns that are performing well for you. If you have 10
campaigns and 5 are performing well, pause the under performing
campaigns so the 5 that are offering a return receive more traffic.
Optimise your CTR. Ultimately with more inventory you are looking for
more clicks. In mobile, concentrate on more volume, that means more
clicks.
Don't Port Profitable Mobile Campaigns From Country To Country
Often times we will get a new mobile affiliate hot on profitable on a
mobile cpa offer here at Revived Media and they will immediately want to
go into scaling mode.
Theres a lot to interpret and understand when it comes to scaling a
profitable mobile offer. It isnt like web-based advertising.
There are no cookies recording behaviors and the technology in mobile ad
targeting is for a lack of a better worddismal.
Let me describe a simple scenario here.
Affiliate 1 comes to me and has a profitable offer working for Australia on
mobile. Affiliate 1 wants to take their succesful optimization metrics and
basically clone this campaign for the United Kingdom. Why is this a bad
idea?
First off, you need to understand what type of phone is more prominent in
Australia and compare that with the UK.
For the sake of simplicity, Spain is dominant towards the Samsung Android
Smartphones.
The problem here is that you can isolate screen resolutions and display
screen sizes for proper formatting of your ads and landing pages pretty
easily towards the Nokia S40 OS (Dominant operating system in Saudi
Arabia) and towards the very popular Nokia E5 Smartphones.
However, if you were to port your winning metrics over to Spain and target
the same elements, you should understand that the majority of the mobile
traffic over there is Android Samsung dominant.
Their are multiple Operating Systems within Android and even more
bundles of handset PER Operating System with Android!
Thats why I always suggest segmenting your campaigns if you are on a
low budget. I live by the mobile motto The money is in the data because
it truly is.
Far too often, I see the inexperienced mobile marketer face a traffic flow
hangup because they assume that since they got a campaign profitable with
a certain set of metrics on one traffic source, then it should be easy
sailing on the next traffic source.
In a perfect world, that would be awesome, but thats not how it works.
For this reason, I've started creating my Mobile Marketing/Country
Reports and giving them away to our Affiliates at Revived Media.
This shortens the research curve for our affiliates and allows them to
spend more time scaling their businesses.
This is a mobile optimized Walmart gift card email submit. The advertiser
pays affiliates $1.10 for an email submit...Once someone enters their email
address they begin the co-registration path:
As with many co-reg paths, a user must enter their mobile number to
continue. This is for a subscription-based service and converts on the
backend after verified pin submit. The exact offer terms:
"This is a subscription entertainment service for 3 Brain Facts a week
billed at $9.99 per month for AT&T, Sprint, T-Mobile, Verizon Wireless,
Nextel, Cellular One, and Alltel users or $6.99 per month for Boost users,
until cancelled by sending STOP to 25184."
If the user 'skips' the offer they're presented with 2 - 3 more mobile offers
(as with many co-reg paths). At the end of the path is where the visitor can
finally redeem their Walmart gift card after the completion of one
incentivized offer:
The assumption here is that 99.99% of the time, youve already lost the
money before youre traffic even started.
If you think that a mobile ad network owes you something, or is going to
deliver whatever it is they have written on their website in terms of traffic
quality and targeting, then go ahead and slap yourself now. Everything,
right down to the last fucking penny in this business is about the almighty
dollar. Specifically, when we are talking about mobile ad networks with
zero regulation right now and literally popping up monthly by the dozens,
its the wild west and you know what happens in the wild west?
Robbery.
Why is this?
Its a failure to follow precise directions. Heres a comparison in its
simplest terms when it comes to bringing value to leverage with:
The regular affiliate goes up against myself and my organization. However,
I along with our team have been building for well over a year in preparation
for this lucrative opportunity. Weve been traveling to trade shows meeting
with the people whom are associated with these traffic sources. Weve been
going to their offices. Weve been building our own mobile ad agency to
deal with them on a professional level on behalf of our clients. Weve even
gone ahead and created our own mobile tracker in iMobiTrax so that we
could dissect, segment, identify and ultimate profit from the traffic these
mobile ad networks have promised to deliver.
The regular affiliate has nothing to bargain with. What a budget? What
else? What value do you bring themobile ad network? Ive seen and
discarded so many tunnel visioned mobile affiliates over the last year its
almost sickening. Discarding them isnt the sick part.
Its telling these affiliates EXACTLY what to do yet, the same thing always
rings true with people. No matter what you tell them, people are going to do
whatever they want to do. You can lay out a clear-cut plan. Step by detailed
step and people will still fuck it up. Ive seen it countless times.
Ive got a better idea
Ill try this instead
No, Ill do it my way
So far, the mobile affiliates who think this way are getting their shit pushed
in. Not a little bit either. Ive witnessed mobile affiliates spending their last
$500 to their name. Ive seen affiliates literally go in debt. For what? That
better idea. All you got to do is exactly what we say. Its not fucking rocket
science. Matter of fact, it couldnt get ANY FUCKING EASIER but as
people, especially affiliate marketers with those creative juices flowing
through the brain, have attention spans of a fucking ant on meth.
So set aside youre pride for a minute and start following the directions
were giving. Shit, do you know anybody else laying it out step by step in
an easy to understand format? Between the IMGrind Forums, Revived
Media (and all the tools and guides we offer) plus the mobile tracking
platform we provided, you really have to have a fucking screw loose to fuck
this up. Start paying attention and do what youre told. Or take youre next
great idea and watch how much it costs you.
Yes, its really that simple. As most things are in life and business.Ive
given all Revived Affiliates the same opportunity is step by step format.
You can find your bargaining chips in the IMGrind Private Forums (Private
Revived Media Affiliates Section) here, here and here. If you cant follow
that, then honestly, you deserve to get your pockets picked. Either way, in
business and in life, its sad to see people lose money because they cant
follow simple directions.
Preview: http://kulaville.com/lps/downloads/rmsa2/
Category: WAP AFRICA
Protocol: Server Postback w/ Transaction ID
Payout: 1.90 CPA
Essentially, I look at this campaign and jot down the important objectives.
This is how I segment Mobile Affiliate Campaign objectives.
Basically, for a $1.90 CPA, a ton of pre-approved creatives Revived Media
already has + the ability to submit my own custom creatives if its hot and I
want to scale
Then I need carrier targeted traffic in South Africa Since this offer accepts
all operating systems and devices. I probably want to design around
smartphones and then feature phones.
The 3 big carriers (Network Operators) in South Africa are accepted:
Vodacom, MTN, and CellC
Essentially, Im going to have to optimize my campaign based on:
Profitable Carriers, Profitable Operating Systems, & Manufacturers.
Optimizing below that is essentially going to cut down your volume and
drive up your CPC (typically) because youve targeted narrower. To combat
this, heres what I do:
Simply introduce new ads, gain higher CTRs, to lower your CPCs, extend
your ROI and then circle back to cutting down specific devices.
Typically, what I see in winning Operating System + Manufacturers are that
the winning devices are actually the ones getting the majority of clicks.
Thats just a super-ninja optimization tip from a guy whos gone that
granular and understands when youre on a limited budget, you squeeze the
limit for all its worth.
If however, Im 100% or above in ROI, I dont even bother with cutting that
lard or fat. I concentrate simply on getting as many clicks right now at the
price Im paying currently to build my nest egg until the offer goes down,
the traffic source shuts me down or something happens.
You want to milk an acceptable ROI as long as you can but these are simple
and quick tips to extend your ROI without changing your campaign much.
For the most part when the campaign is winning (profitable), you want to
reach an acceptable ROI then introduce new ads, garner high CTRs so that
youre delivering high eCPMs to the mobile website publishers (mobile
web or app) and you will get a steady flow of traffic.
So many affiliates do it the complete opposite way and never really
experience the full campaign has the potential to offer. Give it a shot next
time, let me know how it goes.
Early on you should be able to measure ROI and while I agree there is
always room for optimization, it doesnt make logical sense to keep running
traffic if youre no where in the ballpark of profiting/breaking even.
If youre buying traffic for a higher paying offer (lets say $30) then you
want to adjust your budget accordingly. I personally like to do about ten
different creatives with a $100 budget cap for offers that pay around $30
and see where I am after the spend is up.
I then concentrate on the creatives that converted, creating several more to
see if I cannot increase my bottom line with a solid eCPM (the metric most
ad server reward advertisers on).
Scaling now days takes place when youre consistently getting a large ROI
and are able to branch out to similar traffic sources. For example, if youre
spending $2,000 a day at one traffic source and getting a 100%+ ROI for a
couple days straight it only makes sense to port the exact campaign over to
a similar traffic source and run it.
This doesnt mean go crazy though. Test the new traffic source with $100
and see where you are. Dont go right in for blood, make sure everything is
going to work out before opening up the flood gates.
I refer to this method as bottom up optimization. You start at the bottom
with low spend, closely measure ROI, and move up slowly. Remain
patience and dont shoot for $1,000 a day profit right out of the gate. Work
your way up there.
With the increase of mobile traffic it would be nothing to blow through a
couple thousand dollars in a few short hours. Optimizing from the top down
with mobile would be a bad idea as youd have to spend so much money to
get an accurate sample of all the devices. Therefore I recommend starting
with one operating system and/or carrier. Dont target everything you can,
start slim, spend $25 or so, and see if you get any conversions.
All Devices
iPhone In-App
iPad In-App
Android - In App
Windows 7 In-App
Mobile Web
The easy way to explain my theory is this with the snapshot above:
Mobfox = All SSP Inventory from the big boys. This means we have a
baseline market to get an estimation of how much SSP inventory is out
there overall. Along with a baseline of mobile inventory versus those other
options.
I present to you from the image above that theoretically:
Argentina has healthy volume at 36,281,212 monthly impressions + the
mobile market is growing!
When I switch the options now, I sort by Mobile Web + Operator Only:
I don't even see Argentina with any volume in the Mobile Web + Operator
Only.
Wow, now there's where that volume is at! My theory says that most of
the supply side inventory out there for Argentina is:
Non-Carrier/Operator Targeted
Nearly 100% App Traffic
For you affiliates, the gold nugget in that is crucial to spending time on
redundant shit. In the simplest of words, it tells you that no matter where
you look, you're not going to find much Operator Traffic from an ad
network.
Ok, that's cool Ruck, but can we do one more so I get this?
Yep, here goes...
Let's say you have and offer for Spain that accepts only carrier targeted
traffic to bill on. In the screenshot below, you've made a great choice in
finding an offer combination with tons of the exact type of traffic you are
looking for. We hit the nail on the head with Spain, look below:
Spain kicks but on the major Supply Side Platforms with Mobile Web +
Operator Only traffic breakdown of 2,184,75 impressions daily and
65,541,622 impessions each month! I know right! Now, here's why I think
Revived Media is different and offers somethign truly unique to mobile
affiliates...
I believe that the "extra knowledge" we extend is what makes you the most
money. For a simple example of this, if you read the mobile report last
week on Spain that I provided into your interface, you would know that that
Spain is over 60%+ smartphones.
Wow! Take that in for a second, here comes mind-blgging ninja theory of
mine...Using the Mobfox generated estimates of all the Supply Side Traffic
that's available out there. I now know the Spain Operator traffic on the
mobile web is huge! Ruck told me they are 60%+ smartphones over there
too! That means I can break my targeting into:
Country Target: Spain
Country Operators: (From Ruck's Spain Report) Telefonica/Movistar,
Vodafone & Orange
So this offer accepts Android and iPhones. Great, since the country is
60% smartphones, iOS + Android will provide two campaigns that I know
has volume. I just gave you a leap over competing affiliates. While they
waste their time testing blind, you get the leg up by using this tool to your
advantage and having a better idea on whether the volume is worth it to
even test it for the targeted type of traffic you need. :-)
Once you figure out what countries + Operators + mobile web are heavy,
you're looking for all the targeting options you need to bank with the Spain
Offers at Revived Media.
Far to often I talk to our loyal publishers to learn theyve already funded
their traffic source account with $1,000 and are ready to run a particular
offer but theyve failed to do the proper research. Hence when the begin the
campaign they quickly become frustrated that they have to bid really high,
to get a low amount of volume.
When I let them know that source probably isnt going to work for that
offer the next question I get is: where do you recommend I buy traffic?
Thats another question that is almost impossible to answer. I can
recommend sources until Im blue in the face but until the proper research
is conducted youre swimming blind folded in a big ocean.
Before you start your next mobile campaign, first do you research on the
country, examine the offer to see how it converts and what type of devices it
accepts. Then go to your proposed traffic source and have them answer your
questions related to how much traffic they have and the type of devices they
have reach on. This will ease your frustration and make your mobile media
buying career much more successful.
The Future
The future for anyone who reads this AND applies it is very fucking bright.
It's not rocket science. It's not that complicated.
Even though you may feel a little overwhelmed...I know it was a load to
read and study. LOL...believe me I know. We're the guys who put in the
countless hours, millions of dollars and even our health on the line to figure
this shit out. The best part...I know we are just beginning. Mobile is it. Our
retirement.
Let me just say right now, if you're reading these words...Bravo! Seriously.
If you stuck with me for this lock, I got a lot of respect for you.
Smarter people, richer people, and know it alls have tried and failed. Every
day people who have that blue collar work ethic...those are the people who
will succeed with this. Fakes, flakes, posers, liars and dickheads won't do
shit with this. Except for close it up and probably praise me for how
awesome it is.
Fuck that. For real. Don't praise me. Join me. Join my team and use this to
your benefit. If you think I'm trying to sell you, then go fuck yourself. Hate
to sound like a dick but I know people will decide for themselves what to
do so I won't sit here and tell you that you're going to get rich, or that it's
going to be easy or some other dumbass pipe dream.
You can either close this document and go about your way. I wish you the
best. Or if you have questions or just ready to grind, join us so we can get
you on the right track at IMGrind, Revived Media and iMobiTrax.
Either Way,
Stay Fucking Amazing. Because You Deserve It.
To Your Success, Ralph Ruck Ruckman with my awesome team.