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Department of Education


Provincial Sport Complex,Bolbok Bauan Batanas
Bauan National Agricultural and Vocational High School
San Agustin Bauan Batangas


Prepared to:
Ms.Rebecca G. Buenviaje

In Partial Fulfillment of the

Requirements for English IV

Jobert M. La Madrid
March 2015


Our report, The 21st Century Gingerbread House, reveals the tactics companies
are using to market to our children online. The current regulatory system for nonbroadcast advertising including online and in magazines and posters is weak. The
rules are vague and don't distinguish between healthy and unhealthy products. They also
fail to cover a number of common marketing techniques that are targeted at children. For
example, brand characters, brand marketing, and product packaging featuring games and
competitions are not included in the regulations.
Restrictions on TV advertising for unhealthy products during childrens
television programmes have reduced the number of junk food advertisements children
see. But marketers can still advertise unhealthy products during some of the most popular
television programmes watched by children such as X-Factor and Britains Got Talent,
because these programmes are classed as family programmes.

The researcher expressed this sincerest and appreciation to all those who in one way
or another had contributed in the prepardtion of my study.
And most especially to our GOD, because he guide me for making my research to
be perfect. And to my parents thanks for supporting me in this project.
To my MS.REBECCA BUENVIAJE for her untiring guidance supervision
andencourdment.And to my FAMILY and to my classmate for their assistance.

Americans' reliance on processed foods and snacks is undoubtedly one of the primary
factors driving our skyrocketing obesity and disease rates. Even many people who "know better"
have trouble keeping their hands out of the Doritos.
In 2005 alone, Americans spent a staggering $60 billion on snack foods! 1 Sugar and salt
cravings are often blamed for snack attacks, but how can you stop them?
The truth is, processed foods contain carefully orchestrated flavors and other sensory factors
designed to be as addictive as possible. This is in stark contrast to whole foods, the taste and
consistency of which was created by nature and therefore work with your body to satiate hunger
and nutritional cravings.
As discussed in a previous article, junk food manufacturers have taken flavor science to
extraordinary levels, and the artificial ingredients used to produce that sought after "bliss point"
can seriously confuse and befuddle your body's metabolism.
For example, the sweetness from non-caloric artificial sweeteners tends to disrupt your metabolic
response to real sugar,2 thereby exacerbating obesity and diabetes. Your body simply isn't fooled
by sweet taste without calories, so it keeps signaling your brain to keep eating, as the point of
satisfaction has not yet been reached.
Fortunately, there are solutions to unhealthy junk food cravings. One of the most effective
strategies I know of is intermittent fasting, along with particular diet modifications that
effectively helps reset your body's metabolism.


Table of Contents
III.Table of Contents
IV.Research Paper
1.Health Affects
3.See Also
5.Further Reading
6.External links
VII.curriculum Vitae


Junk food is a derisive slang term for food that is of little nutritional value and often high
in fat, sugar, salt, and calories.[1][2][3] It is widely believed that the term was coined by
Michael Jacobson, director of the Center for Science in the Public Interest, in 1972.[4]
Junk foods typically contain high levels of calories from sugar or fat with little protein,
vitamins or minerals. Foods commonly considered junk foods include salted snack foods,
gum, candy, sweet desserts, fried fast food, and sugary carbonated beverages.[5] Many
foods such as hamburgers, pizza, and tacos can be considered either healthy or junk food
depending on their ingredients and preparation methods.[6] The more highly processed
items usually fall under the junk food category.[7] What is and is not junk food can also
depend on the person's class and social status, with wealthier people tending to have a
broader definition while lower-income consumers may see fewer foods as junk food.
Especially in the case of ethnic foods, a classification as junk food could be perceived
as rather offensive, given that such foods have been prepared and consumed for centuries
and may contain healthy ingredients.
Despite being labeled as "junk," such foods usually do not pose any immediate health
concerns and are generally safe when integrated into a well balanced diet.[8][9] "A high
ratio of television ads for junk foods" was a cause of alarm for the McGovern committee
in 1977.[10]

1 Health effects

2 Taxation

3 See also

4 References

5 Further reading

6 External links

Health effects[edit]
A study by Paul Johnson and Paul Kenny at the Scripps Research Institute in 2008
suggested that junk food consumption alters brain activity in a manner similar to
addictive drugs like cocaine and heroin.[11] After many weeks with unlimited access to
junk food, the pleasure centers of rat brains became desensitized, requiring more food for
pleasure. After the junk food was taken away and replaced with a healthy diet, the rats
starved for two weeks instead of eating nutritious fare.[12] A 2007 British Journal of
Nutrition study found that female rats who eat junk food during pregnancy increased the
likelihood of unhealthy eating habits in their offspring.[13]
See also: Soda tax
In an attempt to reduce saturated fat consumption, from December 2011 to November
2012 Denmark introduced the first fat-food tax in the world by imposing a surcharge on
all foods (including natural ingredients) that contain more than 2.3 percent saturated fat.
Hungary has also imposed a tax on packaged foods that contain unhealthy
concentrations, such as beverages containing more than 20 mg of caffeine per 100 ml.[15]
Norway taxes refined sugar, and Mexico has various excises on unhealthy food.

See also[edit]
Food portal

Comfort food

Glutamic acid (flavor), common flavoring compounds and their synthetic

versions, which may be added to some processed foods, to boost their savoriness

Health food, foods that tend to be nutrient rich, and may be eaten for their
potential benefits to health

List of food additives

How to Prevent Children From Taking Too Much Junk Food

Teaching your children about healthy eating is important so they have a good relationship
with food. Children who eat too much of the wrong types of foods are at higher risk for
health conditions like obesity, high blood pressure, diabetes, heart disease and cancer.
With all the ads for junk food on television and the prevalence of these foods, it can be
hard to keep your child eating healthily. However, there are strategies you can employ to
help you achieve this goal.

Keep Healthy Snacks Handy

Serve your child mainly healthy snacks, such as fruits and vegetables or whole-grain
crackers and cheese. Keep healthy snacks available by placing them on low shelves in the
fridge or in the cabinets so your children can reach them when hungry. Keep a bowl of
fruit out so children can help themselves, since they are more likely to eat foods that are
Don't Have Junk Food at Home
If you don't want your child to eat a particular food, keep it out of the house. She can't eat
foods that aren't there. Make less healthy foods something you eat occasionally when you
are away from home. This will limit the amount of junk food your child can eat.
Don't Bargain
Don't use junk food as a bargaining tool. Rewarding children with junk food or using it to
bribe children to get them to eat healthier foods only makes this food more appealing and
healthier foods less appealing, so choose non-food rewards. Children need to be able to
choose how much they eat, as insisting they clean their plates can lead to overeating later
in life, especially with the large portions common these days.
Don't Ban Junk Food

While you probably don't want your child to eat a lot of junk food, you shouldn't ban it
completely. This just makes it more attractive and more likely your child will overindulge
when he gets an opportunity to eat these foods at a friend's house, a birthday party or
school. Teach moderation and permit your children to eat small amounts of these foods
from time to time, perhaps allowing them to eat them at a friend's house or a birthday
party, but not at home.

Curiculum Vitae
A.Personal Data
Name:Jobert M. La Madrid
Address:Locloc Bauan Batangas
Birthdate:September 05,1994
Birthplace:Sitio Dahican San Antonio Kalayaan Laguna
Civil Status:single

Mother:Editha M. La Madrid
Father:Rolando A. La Madrid
B.Educational Background
Elementary:Sitio Kalayaan Elementary School
Year Graduated:2008-2009
Secondary School:Bauan National Agricultural and Vocational High School
Year graduated:2014-2015