Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Kasey Reynolds
Kasey Reynolds
Kasey Reynolds
Kasey Reynolds
Kasey Reynolds
USA
17
84
627
2446
4918
5728
6793
7238
6764
6736
International
0
0
0
530
1217
1457
1743
1979
2068
2076
International
0
0
0
352
1671
2087
2584
3134
3439
3467
Total
17
84
676
3501
10241
12440
15011
16680
16635
16664
Appendix B
SWOT Analysis
Strengths:
Brand loyalty
Large expansion
Commitment to quality
Strong focus on customer satisfaction
Strong focus on employee satisfaction
Strong corporate responsibility
Ethical sourcing/purchasing
Opportunities:
Joint ventures
Expansion of product lines
Future expansion into India and Vietnam
Continued expansion into Asia
Continued partner training
Involvement in community service/outreach
Weaknesses:
High priced product during economic
downturn
Over saturating the market
Threats:
Competitors with similar offerings at lower
prices (McDonalds)
Reduced customer satisfaction
Bean purchase volatility
Kasey Reynolds
Appendix C
Five Quarters of Deteriorating Sales
Sales at
Starbucks
Stores
USA
International
Q1 2008
Q2 2008
Q3 2008
Q4 2008
Q1 2009
(1%)
5%
(4%)
3%
(5%)
2%
(8%)
0%
(10%)
(3%)
Appendix D
Five Quarters of Improving Sales
Sales at
Starbucks
Stores
USA
International
Q2 2009
Q3 2009
Q4 2009
Q1 2010
Q2 2010
(8%)
(3%)
(6%)
(2%)
(1%)
0%
4%
4%
7%
7%
Appendix E
Total Net Revenue
27-Sep-09
Total Net
Revenue
*$ in billions
9,774.60
9,411.50
1-Oct-06
2-Oct-05
7,786.90
6,369.30
Kasey Reynolds
Appendix F
Current Ratio
Current Assets
Current Liabilities
Current Ratio
Current Ratio
2005
2006
1209.3
1529.8
1227
1935.6
0.9855
0.7903
2007
1696.5
2155.6
0.787
2008
1748
2189.7
0.7982
2009
2035.8
1581
1.287