“EVERY CHILD COMES WITH A MESSAGE THAT GOD IS STILL

NOT DISAPPROVED OF ITS CREATION OF MANKIND

A bove statement is a fact but not entirely the ultimate truth, how can we say that we are a
prosperous nation when half of our population is still at the verge of “hand to mouth”
syndrome. And the quality of life that they spend on this earth is not even human leave a
life of semi-god on this earth. But the saying is still true that “God helps those who help
themselves” and “chance favors’ the prepared mind. With the rational of the above statements the
issue of the Entrepreneurship in the most neglected part of any economy “Rural Market” becomes
imperative. Especially when we want to grow as a nation. The efforts in this field have been with
mixed results as it is a tough nut to crack. But aiming at the bottom of the pyramid with
dedication, determination and discipline will bring results. ANKUR is based on the belief that
people can get maximum out of anything if he applies his own expertise and knowledge. With
hardships faced due to agriculture, communication hardships etc, learning of vocational trainings
and its usage will help in improving the life-style of the people in this rural area. ANKUR is
mainly working on providing the tool to the people of this area in order to achieve the self
earning capabilities which will improve their standard of living by making them less reliable to
outside worlds help. And its goal is to promote RURAL ENTERPERNEURSHIP by giving
support in form of imparting training, SHG formation and assistance for loan for rural youths.

Apart from this it helps in making the underprivileged BPL segment in the rural areas come in the
mainstream and it also brings in more efficiency in the efforts of the CORPORATES to bring
them into the mainstream. ANKUR does this by providing services to the corporates for their
CSR initiatives in ways of designing, implementation and monitoring of the initiatives’. The
model demonstrates that institutes originally conceived as vocational training bodies can indeed
be open to new target groups and visions, and can thus make a major contribution to promoting
the national economy and creating new employment opportunities, above and beyond their
original mandate.

The business proposition in Focus

 Focus on small towns, bottom of the pyramid markets & jobless youths
 V-School centers as delivery hub
 Training cost not to exceed Rs. 400 per month
 Focus on self dependability by imparting entrepreneurship accumen
 Industries as partners in the delivery of the value proposition

Unique Value proposition

 Solutions aimed at tier 3 & tier 4 of the population pyramid
 Solutions tailored to the client need
 Vocational training platform by giving hands on experience
 Training to be delivered at Rs.400 per month maximum, with maximum 6
months of duration
 Vocational training will contain work sheds and essential machines

Risks and Environment

 INDIAN ECONOMIC STORY COLLAPSING
 MODULAR AGILITY AND WILLINGNESS TO EXECUTE QUICKLY
 VARIABILITY IN TEACHER QUALITY
 SCALABILITY BASED ON REQUIREMENTS
  MANAGEMENT PASSION
 INABILITY TO RAMP UP CAPITAL FOR THE SCALE UP

I. ANKUR VOCATIONAL SCHOOL

T here is no denial to the fact that the pace and progress of an economic system largely
depends on the emergence of dynamic and innovative entrepreneurs including the house
wifes who have the nack of saving from the household expenses & regenerating sources
of income from the savings. The ability to innovate and take risk decides the fate and direction of
a country’s economy. The conception and effective implementation of any individual project,
irrespective of its size, largely depends on the availability and capability of the targeted groups.
There are various factors responsible for the entrepreneurial success at the startup level.
Opportunities in any field, like low level of investment requirement, use of simple technology,
coverage of limited market and low gestation period, will attract the mini entrepreneurs and it
will prove to be the breeding ground for first generation entrepreneurs & house wives. And above
all the training required or the skill set is a major factor. In Maharashtra the recently concluded
61st round of NSS survey (2004-05) showed that while jobs are growing at faster rate than
population, unemployment is also growing. The population is growing at the rate of 1.7%
whereas the jobs are growing at the rate of 2.7% however due to backlog of earlier unemployed
workforce and due to the present economic downtrend; there is a growth in unemployment. This
employment statistic has led to the concept of jobless growth. Moreover the firms now are
adopting less labour intensive strategies i.e. more capital intensive strategy. The traces of
employability issues can also be seen in the reasons for break in the employment of an individual
which came out in Maharashtra as per the latest NSS data. The option ‘lack of work in the area’
stands out as the main reason for the break in the job. Lack of work could be attributed to non
availability of skills to perform the jobs or the sector in which the individuals are working in may
not have any growth. Migration, from rural to urban areas, frequently opens up new opportunities
for those who want to start something of their own, they are also often disadvantaged because of
their limited knowledge of employment opportunities and institutional support networks in their
new surroundings. In one sentence “THEY ARE THE LAST TO BE HIRED AND FIRST TO
BE FIRED”.

In this case, the role of local organizations’ in providing information and assistance to start
entrepreneurship ventures among the migrant youth is imperative. In case of people below
poverty line the training for becoming independent comes from NGOs rather than any vocational
training because of costs, the type of courses, the location of the institutions or educational pre-
requisites. As NGOs are not able to provide different types of training, it is found that among
these self-employed youth, who had received training, skills and entrepreneurship training the
most common theme was related to traditional livelihood activities. A huge chunk of 84.40%
does not receive any kind of vocational training and number of individuals receiving/received
formal vocational training is less than 10%. Skill development is a supply side issue hence there
needs to be a greater co-ordination between the supply side and the demand side of labour. Hence
there is a need for Vocational Training for BPL people with growth opportunities in the local
market with local resources. This issue has been taken by “ANKUR” with its RURAL
VOCATIONAL SCHOOL. While giving training in growth areas it also provides assistance in
taking the first step in the form of SHG formation in the BPL segment and Loan Assistance for
the APL segment. And in both the ways it is trying to promote RURAL ENTREPRENEURSHIP
& INCREASING THE PROPENSITY TO MOBILISE SAVINGS OF THE HOUSE WIFES.
OBJECTIVE OF THE PROGRAMME

 Assessing industrial development of rural and less developed areas where local
entrepreneurship is not readily available and to which entrepreneurs from nearby cities
and towns are not easily attracted;
 Providing productive self – employment to a number of educated and lower educated
young men and women.
 Developing new 1st generation entrepreneurs from non-traditional groups,
 To establish Vocational training Center to increase the saving propensity among house
wives
 To provide individuals with appropriate skills and knowledge towards self-employment
and income generation.

COURSE CONTENT

The content of the programme is broadly classified as follows.

 Skill in the areas of Fishing, Agro based food processing and retailing, S&D orientation,
two and three wheeler repairing, Sewing & stitching, Handicrafts and Artifacts and
behavioral training: Entrepreneurial motivation and competencies, problem solving,
counseling and communication.
 Resource building: procedures and formalities in setting up new enterprises, incentives
and benefits for entrepreneurs.
 Business Opportunity Identification: Industrial opportunity cloud
 Business profile preparation, business plan formulation, assessing the viability of a
business plan
 Small business management : Technical, financial, personnel, marketing, legal matters,
etc

TRAINING METHODOLOGY

To impart the inputs in the programme structure, the following training methods will be adopted

 Interaction with successful Entrepreneurs for practical insights.

 Hands on training by the local as well as industry experts
 Preparation of final plan and project idea, application for loan
 Six months monitoring and follow up support.
II. ANKUR SERVICES

T here is a need for operating a business that meets or exceeds the ethical, commercial and
public expectations that society has of business. Corporate Social Responsibility (CSR) is
one such niche area of Corporate Behaviour and Governance that needs to get
aggressively addressed and implemented tactfully in the organizations. At the same time CSR is
one such effective tool that synergizes the efforts of Corporate and the social sector agencies
towards sustainable growth and development of societal objectives at large.

Corporate social responsibility can be used interchangeably with other terms including
responsible competitiveness, corporate citizenship, or the triple bottom line, among others. It has
existed as a part of the business lexicon and strategy for years, but has increasingly come to
encompass not only what companies do with their profits, but also how they make them. It goes
beyond philanthropy and compliance to address the manner in which companies manage their
economic, social and environmental impacts and their stakeholder relationships in all their key
spheres of influence. India is a fast growing economy and is booming with national and
multinational firms. At the same time, the Indian land also faces social challenges like poverty,
population growth, corruption, illiteracy just to name a few. Therefore it is all the more
imperative for the Indian companies to be sensitized to CSR in the right perspective in order to
facilitate and create an enabling environment for equitable partnership between the civil society
and business.
ANKUR group focuses to facilitate Organizations’ CSR initiatives by streamlining social
activities with its efficient and low cost services. We intend to provide our customer, “service
performance with purpose”, with a technological infrastructure to support effective operation.

ANKUR GROUP SERVICES

ANKUR GROUP endeavor to make a positive contribution to the underprivileged communities

by supporting a wide range of socio-economic, educational and health initiatives. Community
projects and programs are driven by active motivated contract workers. Our commitment to
address important societal needs extends throughout our philanthropic outreach programs driven
by our strong rural pre-existing foundation.

EDUCATION Literacy has traditionally lagged in rural areas, where a shortage of teachers,
resources, and funds keep students from attending and staying in school. The lack of an educated
workforce has retarded economic growth in those areas. ANKUR Group focuses on Awareness
Camps, Facilities Fun Activities for underprivileged children, and Promoting Non-formal
education in the community.
REFERRAL HEALTH SERVICES ANKUR GROUP would focus on providing facility for
referring patients to nearby hospitals, First id, Awareness Camp to reduce maternal mortality
rate, Special Camp for minor operation and Health check facilities.

COMPUTER LITERACY ANKUR GROUP would focus on children computer literacy program
for their awareness towards growing technology.
SOCIAL CAMPS(EDUCATION & HEALTH)

Operation Model:

ANKUR group has devised a model to suit enterprise wide operation with its ANKUR
FEDERATED SYSTEMS (AFS).

 Federated Systems would assist ANKUR Group in

 Real time decision making

 Data Consolidation

 Decision Dashboard

 Central Control

 Effective Planning

 Scheduling

 Live Update

MARKETING PLAN

MISSION STATEMENT: implementation of programmes for the upliftment of the

economically challenged class resulting to employability, improvement in their standard of living
&resulting to overall development of the rural economy

VISION : To improve the condition of the under privileged ,illiterate & unemployed rural section

by way of human resource development & supporting the CSR programmes of the corporate

GOAL: operation in minimum of 5 states within 5 years of its operation

SEGMENTATION— the unemployed rural people (male or female) with lack of domain
specific expertise within age limit of 18-35 yrs. (excluding the mentally & physically impaired
class)

The seasonally unemployed class of people (farmers, artisans) within 18-35years of age
The house wives within 18-50 yrs of age
The identified segments cover both (BPL &APL) classes & targets differently through
differential approach

Segment attractiveness

NSS survey report suggests unemployment due to:

Health hazard—11.50%
Employer harsh--- 5.80%
VRS: 1.95%
Others: 26.90%
This constitutes to almost 46.15% of unemployed rural population. other segments relate to
 Underprivileged poor living below poverty line.

 Unemployed youth in remotest rural areas.

 Females unemployed in rural areas.

Vocational training can prove itself effective in promoting development in these unemployed
segments.
But there has not been significant achievement by these services as 80% of unemployed rural
population did not attend a vocational training once.

POSITIONING- providing employability and enabling knowledge, social & economic

capital formation through the empowerment of the destitute, climbers and aspirant group
of rural India.

LOCATION- the project will be launched in the SATARA district of Maharashtra.

Marketing communication:

For the success of Ankur vocational training programme, awareness should be created regarding
the purpose and process of registration in the organization in local areas of the village.

Communication could be possible through following media channels:

 Print media: publishing objectives & information regarding Ankur in local newspapers
 Wall paintings: informatory wall paintings in villages at strategic points.
 Word –of-mouth communication channel: development of an effective communication
channel.
 Melas & haats: promoting awareness through banners and kiosks.
 Online promotion through website: launching a website to promote awareness about
our development programmes, achievements, objectives.

PRICING: The pricing strategy taken by the company has slow penetration effect with
differential pricing across the different classes it is catering to (BPL & APL). The objective is not
to skim the milk but to penetrate deep into the market. The pricing model is to sustain with the
variable component. The pricing for the CSR implementation activities has been charged at a
nominal market going rate, following a simple mark up over the cost incurred in carrying out
the event.

PLACE: to enhance the accessibility of the agro based food, handicrafts, artefacts & garments
in the market the company will be going for a small format stand alone stores in the form of
kiosks in strategic locational points (front of post office, telephone exchange, cinema halls etc)
where footfall is more. Apart from that it will be using the syndicated distribution model of
different NGO’S in order to market the product. It has tied up with modern retail chain to be sold
as store brands. Apart from this, ANKUR in order to make the products accessible to all will
also be using the haats & melas as a platform to reach out to the crowds.

Management Plan
The company will start its operations with one central office in Mumbai and one RURAL
VOCATIONAL SCHOOL. The management team of the company will be driven by the three
founding members each having expertise in finance, marketing and Public Relation domain
respectively along with expertise in handling administration & coordinating the programs.

Staffing

The major chunk of company staff will be working in the district Vocational School which
includes the task force personnel’s and the guidance officers. The profiles and roles of different
staff personnel’s are as follows:
Public Relation & marketing officer: Since it forms the backbone of the company, he will
be entrusted with the most vital task of initiating, maintaining and reporting of the CSR
activities being handled. His scope of activities will include giving directions to the task
personnel on daily basis, taking account of their activities and making sure that the task force
meets their target on continuous basis
Administrator: He looks into the financial & administration part of the business and will act
as a supporting arm. He will handle day to day routine finance activities like data entry,
reconciling the bank and cash account, making the final accounts at the end of the year
&addressing the legal issues.
Coordinator: his job is to vigilate & keep watch on the functioning of all the activities,
coordinating with the admin dept, sanchalaks & the public relation officer to coordinate the
plans & schedule all the events as well as appraising the performance of the task force
&enabling adhoc decisions for service accuracy.
Sanchalak: The task force shall visit the village and will reach out to the potential
entrepreneurs on continuous basis and get their registration. Each village will be allocated
one sanchalak. The number of personnel will be increased depending upon the response and
demand from the industry. He will work in close coordination with the public relation officer
& the coordinator.

Staffing and Compensation

 Employees Number SALARY
sanchalak 1 5000
coordinator 1 15000
administrator 1 10000
Cluster Admin executive 2 2000
P.R & mktg officer 1 15000
Control room networking 1 5000
manager
TOTAL 7 52000

Recruitment and Training

The company will conduct training for all the staffs for the first two weeks of their recruitment.
The recruitment will be done by giving advertisements in the vernacular newspaper and the
employment newspapers about the requirements. On the successful recruitment, each category of
staff will be trained separately depending upon their needs.
OPERATIONAL PLAN FOR ANKUR V-SCHOOL

Result Area: -Establishment of ANKUR vocational institute to train 80students in specified areas
Indicator: - Presence of trained PEOPLE who have met the requirements for training
Means of Verification: - Number of students recruited, attendance list, and source documents
presence/ number of instructors, training equipments, materials and tools and observation.
Progress Indicator:- Available resources and students registered to be trained
ACTIVITIES TIME PERSON COST/ INPUTS
FRAMES RESPONSIBLE
Financial Resource May 2009 – July Administrator & admin Phone costs, e-
mobilization and acquisition of 2009 dept mails costs,
4 computers and 20 tailoring printing, transport
machines
Registration of students and July – Aug 2009 coordinator Time, phone costs,
recruitment of Teachers. printing.
Renovation of the building to July - Aug 2009 Cluster admin Cement, sand,
house Vocational Institute bricks, labor &
(contractors). transportation of
materials.
Purchase of Training Aug - Sept Admin dept Phone costs, e-
equipments and tools. 2009 mails costs,
Instructors and tutors printing, transport
Beginning of training Sept 2007-April and consultant’s
2009. Monitoring and time
Monitoring and Evaluation. . evaluation team
May 2009 headed by the Time, money,
coordinator printing, transport,
lunch, allowance.
Acquiring land for May 2009 Cluster admin Money, time,
constructing the institute. transport, printing,
Tendering of the construction June 2009 Cluster admin Time, printing
work
Construction of computer lab July 2009 Cluster admin Cement & local
and tailoring block. materials, labor

SUSTAINABILITY PLAN

 RAISING SHG’S FROM BPL SEGMENT TO SUPPORT THE ENTREPRENEURS & FACILITATING SERVICES FOR
DISBURSEMENT OF LOANS TO PROSPECTIVE ENTREPRENEURS FROM APL SEGMENT

 RAISING FUNDS USING ASSETS IN THE IDLE TIME

 RAISING FUNDS BY UNDERTAKING THE IMPLEMENTATION & MONITORING OF THE CSR ACTIVITIES
SPONSOREED BY THE CORPORATES

In summary

W e are presenting this operational plan to you hoping that you would
consider supporting us in establishing ANKUR Vocational Institute
which will provide RURAL PEOPLE skills for becoming self
dependent. We believe that the context in which we are operating makes such
project an imperative.
 The emphasis on community based vocational training makes it likely that the
project will be sustainable.
 We already have substantial support from the community and land.
 We encouraged you to support our budget by considering any of the line items.

LOOKING FORWARD TO WORK IN PARTNERSHIP WITH YOU

TOWARDS THIS NOBLE CAUSE.