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BASE Limited

Registered Address
2A ChandrashilaSuvastu Tower
69/1 Green Road, Panthopath,
Dhaka-1205, Bangladesh
Present Address
147/D (2nd & 4th Floor), Green Road
(North from Panthopath Signal)
Dhaka-1205, Bangladesh
Phone: +88-02-9139581-2
Fax: +88-02-9139683
E-mail: info@baseltd.com
Website: www.baseltd.com

TABLE OF CONTENTS

1. The Company ............................................................................................................................... 2


1.1.

Quality Control Practice....................................................................................................... 5

1.2.

Vision ...................................................................................................................................... 7

1.3.

Mission ................................................................................................................................... 7

1.4.

Values .................................................................................................................................... 7

1.5.

Objectives of the Organization ........................................................................................... 8

1.6.

Infrastructure/Equipment available .................................................................................... 9


Management ........................................................................................................................... 10

2.
2.1.

Organization Chart ............................................................................................................. 11

2.2.

Availability of professional staff/key personnel .............................................................. 12

3.

Our Consulting Services........................................................................................................ 13


3.1.

Management Information System ................................................................................ 13

3.2.

Social, Economic and Market Research ..................................................................... 13

3.3.

Strategy and Policy Formulation .................................................................................. 14

3.4.

Project Management ...................................................................................................... 14

3.5.

Financing and Investment ............................................................................................. 14

3.6.

Monitoring and Operational Evaluation ....................................................................... 15

3.7.

Impact Evaluation ........................................................................................................... 15

BASE Limited, Dhaka, Bangladesh

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1.

The Company

BASE Limited (BASE) is a prominent Bangladeshi consulting and information and


communication technology (ICT) services company that was established in 1999. It has,
since its inception, provided cutting edge technological and ICT solutions to multiple
domestic and international clients from both public and private sectors. BASE is a
specialist in constructing data bases similar to that required in any organization project
monitoring,

processing

and

reporting.

Combining

unparalleled

experience,

comprehensive capabilities across all industries and business functions, and extensive
research on many successful companies and NGOs, BASE helps organizations to
accelerate their growth and become a high performance business, profit or non-profit
based, in an innovative, cost effective and efficient manner.

BASE Limited (BASE) being a pioneer in IT industry in Bangladesh understands that


information technology has always been an issue for the development of any
organization. BASE speaks development, not technology. BASE is a technology literate
development consultant. BASE has proven track record of providing IT services and
architectures to several private and public organizations to meet their development
needs. For the said purposes,

BASE

clearly defined

various

roles

and

accountabilities, decision making structures with management control and


measurements for success of its clients so that the governance system of the
organizations is flexible and agile enough to rapidly adapt to constant changes.

BASE has provided technical advice and conducted research and studies on poverty
reduction and social issues in Bangladesh for many years. BASE has helped
Gourabdee Mehendigonj to assess the prospects and potentials of Water Supply
and Sanitation System Infrastructure at Mehendigonj Municipal Area and its
adjacent areas. In this assignment BASE assessed the capacities of local community.
BASE also identified the surface and ground water resources and their use in agricultural
and fisheries production within the municipality and its adjacent area. BASE also
facilitated the participatory monitoring of progress to determine whether activities being
carried out according to the plan and whether outcomes desired by the local community
being achieved. Thus BASE has gained a robust knowledge about how strategic
and operational plans are developed and aligned with governance systems.

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BASE also has a detailed understanding of the governance systems being applied in
various socio-economic sectors in Bangladesh. BASE has proven track record to
improve the quality of development plans by showing how to better governance plan
inputs and outputs. BASE helped clients establishing demand driven data management
systems for governance plans that include measurable performance indicators to help
their policy makers and managers making informed decisions. BASE is now working
with the Ministry of Finance, Bangladesh inDeepening MTBF and Strengthening
Financial Accountability Project in association with international consultant PDP
Australia under the Strengthening Public Expenditure Management Program (SPEMP).
This Project aims to deepen the technical changes and to widen the agenda to deal with
the difficult challenge of institutional improvements under three thematic headings: i)
Strategic Policy, Planning and Budget Management, ii) Public Financial Systems and iii)
Capacity building and training. Thus BASE has a robust experience in the
governance of financial issues of various institutions under this project.

BASE has the experience of developing the organizational policy for community
involvement in gas line construction projects of GasMin Bangladesh. BASE also
evaluated the consequences of the Development of Public Healthcare Centre and
Hospital at Sent Martin Islam for GasMin Bangladesh. In these assignments BASE
developed detailed socio-economic profile of the project areas including local
government bodies. BASE diagnosed the knowledge and skill of various stakeholders
and assessed available resources to formulate goals and specific strategies for each of
issues identified. BASE identified outcome indicators of each intervention as well as
the predispositions of the participants to a particular outcome at the base and end
line and thus, helped GasMin to instill better governance practices in those
projects.

In addition, BASE has been shortlisted as a consultant for Policy Support Unit of the
Directorate of Public Health and Engineering under Local Government Division of the
Government of Bangladesh. As a consultant, BASE is supposed to provide necessary
support to PSU in policy and strategy formulation and institutional capacity building
regarding water supply and sanitation services in Bangladesh. Therefore, BASE has
already built a pool of consultants having robust experience in policy making,
strategy formulation and governance issues.

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Recently, BASE has been shortlisted in 2 projects for LGED, namely Design,
Supervision and Management Support Consultancy Services for a) Municipal
Governance and Services Project and b) Governance Improvement and Capacity
Development Services for Northern Bangladesh Integrated Development Project.
BASE caters advisory services for organization on issues, short or long-term, of
significant strategic importance ranging from Strategy and Policy Development to
Monitoring and Evaluation. BASE also provides advisory services to organizations of
different sectors in their procurement activities and capital transaction design. BASE
facilitates decision making for its clients based on innovative and unconventional insight:
taking the right action at the right time in the right way. BASE also assists organization in
upgrading their capabilities for the future. Comprised by a group of multi-disciplinary
experts in the spheres of strategic planning, finance, ICT, institutional capacity building,
good governance, management, urban and rural development, public administration,
health, education, energy and resource development, BASE is committed to provide its
clients the smartest means to a successful end.
In affiliation with several renowned multinational organization namely ST Electronics,
Tata Consultancy Services, Nexus Telecom, PDP Australia Pty Limited, Price Water
House Coopers Private Limited, Danish Management Group Limited and more, BASE
focuses on developing the capacity of organizations to strengthen their analytical
capacity and improve their strategic planning policies, systems and processes. Thus,
BASE brings real values to businesses and individuals.
Besides the ambidextrous Consulting Unit of BASE, its ICT unit in association and
business partnership with a number of renowned global organizations such as Oracle
Corporation, Red Hat Linux, Sylvan Prometric, Novell, Microsoft Corporation and others,
BASE is now recognized by the business communities as leader in developing and
implementing innovative electronic solutions that help BASE to conduct survey and
research as well as to develop, monitor and evaluate projects. This has positioned BASE
in holding a competitive advantage in providing consultancy services. BASE sincerely
believes that the satisfaction and delights of the clients is the right attitude to continue to
be the benchmark against which successful organization is measured. BASE intends to
do that through the intensity of innovative methods for the development of the best
knowledge workers, the ultimate source of the best solutions and services.

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1.1. Quality Control Practice

BASE Limited is a well-known consulting firm in Bangladesh providing services to more than
40 line ministries including the Ministry of Finance and LGED, LGRD amongst others.

Base Consulting Limited (BASE) has well-established and proven norms in the management
of performance and achievement of contract objectives. BASE is one of the leading
management consultancy firms in the development sector, with extensive experience of
successful implementation of Finance Sector. BASE is currently successfully implementing a
pool funded project entitled, Strengthening Public Expenditure Management Program
(SPEMP) in the Bangladesh Management and Implementation Support Component
(MISC). BASE has eminent experience in financial projects, almost all of which are related to
capacity Public Financial Management (PFM).

BASE always handle any complaints concerning the performance of staff or quality of report
with utmost importance. BASE always takes seriously any comments on their performance,
be it the performance of their staff or the quality of their reports. Should a complaint be
received from the Client or related parties, the team leader will investigate the complaint
along with the relevant lead expert from the functional team. In the case of the complaint
being about the quality of a report or deliverable, the responsibility for rectifying the nonconformance or issue will be with the lead expert. BASE shall utilize its resources and work
with its Client(s) to ensure that the reports/deliverables are completed to the Client(s)
satisfaction. In the case of the complaint being related to the performance of the deployed
staff, the team leader and (if applicable) the relevant lead expert will investigate the causes
and contributing factors related to the complaint and will discuss directly with the affected
staff. Subsequently, the required management support, logistics/personnel and help for
proper (effective and efficient) implementation are directed towards meeting the required
standard sought by the clients. Also necessary measures are undertaken to prevent further
occurrence of such incidents.
BASEs greatest resources are its people, and BASE and its consortium uses a coaching
for success approach to resolve any performance issues. If the issue is with an associated
subcontractor, a similar approach will be taken by each member of the consortium for
administering the sub-contract will also be involved in the investigation.

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In rare occasions when the performance issue with an individual staff member cannot be
resolved to the satisfaction of the Client(s), BASE would arrange for the individual to be
replaced on the project with a person of similar or better skills and experience, after approval
by the Client(s).
Further, BASE has the following to deal with complaints:
I.

A formalized complaints and issues resolution process on any matters raised by our
clients or stakeholders. This process incorporates a three phase procedure. Firstly
we inform all clients and stakeholders on our complaints procedure and that all
issues raised will be initially responded to with 24 hours. Complaints may be in
writing, verbally (and clients also have the right to keep their name anonymous).
Confidentiality is guaranteed, unless the client wants otherwise.

II.

Immediately after receiving the complaint (whether at country office level or Head
Office) the QA unit of BASE is required to investigate and report. Depending on the
report outcome (normally within 24-48 hours), a meeting is scheduled with the
complainant and a copy of the minutes is sent to the PMU for their record. If a
meeting is not deemed appropriate, a copy of the report is sent to the PMU.

III.

The third phase is the resolution process, where corrective action is taken to remedy
the situation. If a report is not completed satisfactorily then it will be redone or if a
BASE staff have not performed to the clients satisfaction we will ensure the
concerned staff is made aware of the problem and corrective action taken.

IV.

In the day to day reality of overseas training management, there are situations where
complaints are received for issues beyond BASEs control, e.g. flights are not
available on specified dates, visa issuance is delayed, etc. The key strategy is to
ensure that the clients are kept informed ahead of time and BASE always make
contingency arrangements. Added to is, the regular review meetings with clients to
ensure problems are anticipated and strategies are taken before the problem
eventuates.

BASEs policy states that all delegated responsibility and authority be exercised within
generally accepted and explicit ethical norms that focus on teamwork, respect for and equal
treatment of all team members irrespective of

ethnic and national origin, religion/faith,

gender and sexual orientation.

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1.2. Vision
To be a recognized performance leader and preferred patner for development
consultancy projects in Bangladesh and abroad
1.3. Mission

To support efficient and sustainable development by ensuring the best possible


outcomes for projects in local government, healthcare, education, climate
change and public finance in both public and private sectors.
1.4. Values

Client Service
We always prioritize the satisfaction of our clients above our interests, and measure
our success by our clients success. We make all of our resources available to client
work and seek to build productive and long-term relationships with our clients.

Integrity

Integrity and accountability are fundamental to our business practice and identity. We
take pride in our reputation, and are dedicated to representing our capabilities
honestly and only making promises we can keep

Sustainable Development

We are committed to considering social, environmental and economic aspects of


development interventions before implementing optimal and sustainable solutions.

Transparency

We share all of our findings and the details of our work process with our clients. Our
rigorous monitoring and evaluation methods are designed to ensure complete
transparency and accountability.

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Value Creation

Our people are committed to delivering more value than is expected, and to exceed
the returns on a clients investment. We spend our clients resources as if they were
our own to work as cost-effectively as possible.

Innovation

We approach each project and client as unique, and strive to innovate and customize
the solutions based on need. With our commitment to applying technology to achieve
development goals, we value creative problem-solving.

Teamwork

We believe in working in close collaboration with our clients, as well as other


development partners in delivering the highest quality services.

1.5. Objectives of the Organization


To organize consultancy, sponsor and promote research in the field of development
by constellating multi- disciplinary knowledge and expertise
To undertake and conduct specific consultancy and action-research projects for
socio-economic development involving a harmonious blend of field-work and desk
research;
To sponsor joint research ventures in regional, national and international perspective
so that the forces of the development process can be harnessed to achieve early
upliftment of the developing nations through promotion of cooperative self-reliance;
To undertake basic research in the field of socio-political and economic development,
exploring relations among different stakeholders/ interests/ faiths etc.

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To educate and train young consultants, researchers and intellectuals in research


methodology, study approaches and survey techniques;
To work as a forum for scholars, decision-makers, students, members of professional
groups, both national and international, for deliberation, dissemination of knowledge
and exchange of information & views on issues related to national development,
regional and international progress and co-operation;
To function as a seed-bed of knowledge and information;
To establish and promote close institutional linkages with similar organizations
throughout the world for mutual sharing of the benefits of consultancy and research
in the form of exchange of publications, reciprocal grant of research facilities, cooperation in and co-sponsorship of joint research projects, seminars, conferences,
exchange of scholars, short-term mutual visit etc.

1.6. Infrastructure/Equipment available

75 High-end Work Stations and Three Servers for Application, Database and File
under LAN

6,000 Sft office space equipped with DG power backup and modern amenities

Roof-top VSAT (Earth Station) with up to 2 Mbps link to Internet

12 PSTN lines for customer support services and help desk

Software: Oracle 9i Database, Developer Suite, Red Hat Linux Server, Oracle
Collaboration Suite.

Three training rooms with PCs and Multimedia Projectors.

BASE Limited, Dhaka, Bangladesh

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2.

Management

A highly skilled management team and well-qualified Board of Directors manage the
affairs of the company. All projects in turnkey basis are managed and controlled by a
strong project management team comprising of a Project Director, Technical Director,
Project Manager and Co-coordinator. In addition to the members of the Board, the
management is being supported by a combination of well groomed and skilled IT,
administration, finance, research and marketing staff members.
BASEs Leadership Team is headed by a talented group of business and technology
savvy leaders educated in the United States, Europe and India. BASE delivers a wide
range of full-lifecycle consulting and technology services with complete in-house
capabilities of technical experts and state of the art facilities. BASEis operated as per
approved constitutions of the Organization by a General Committee, Executive
Committee, Advisory Council and General Administration.

The General Committee approves the activities of the Executive Committee. The
Executive committee of BASE is consisted of 4 members headed by a Chairman. The
Executive Committee meets at least 4 times in a year. This committee can meet on
emergency at any time in the year as and when needed. The problems and issues as
regards the ongoing programs activities are discussed in this meeting and necessary
recommendations are made to solve the operational problems of the organization. The
composition of the Executive committee is mentioned below:

Name

Designation

AsifMahmood

Chairman

Mahboob-Ur-Rahman

Managing Director

Mirka K. Rahman

Director

Abu YousofZakaria

Director

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The founder and Managing Director Mahboob-ur-Rahman is a graduate of


interdisciplinary studies in Computer Science Engineering and MIS from the
University of Texas at Arlington and has worked towards MBA at the University of
Dallas in USA. He has acquired extensive experience as a Senior Enterprise
Engineer in James Martin & Co., Dallas as an expert in Information Engineering
Facilities (CASE Tool) by Texas Instruments. He has acquired wide knowledge in
Information Engineering Methodology, Business Area Analysis, System Design, and
Technical Design. In addition Mr. Rahman is involved with family business sector in
the fields of Energy Services, Civil Construction, Hotel Management, Tourism and
Agro-Based business as Director of the Company.

Mirka K. Rahman, Co-Founder and Director of the Company has graduated from
University of Texas at Arlington, Arlington, TX, USA in International Marketing and
has received her MBA in international management from University of Dallas, Dallas,
TX, USA, with excellent academic records. She has worked for international
marketing and trade organizations in management positions having been trusted with
designing, organizing and controlling strategic and tactical market policies and
management procedures to accelerate marketing of the products and services in US
and worldwide.
2.1. Organization Chart

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2.2. Availability of professional staff/key personnel

BASE maintains a rich HR inventory of multi-disciplinary scholars having rich


academic background and experience in areas ranging from survey, study and
research to management and training services. The organizations panel of experts
includes permanent staff and standing arrangements with professionals in the spheres
of Agriculture and Rural Development, Finance and Management, Information
Technology, Public Private Partnership, Good Governance, Water Resource
Management, Local Government, Industry, Education, Population & Family Planning,
Human Resource Development. Besides, professionals specialized in other important
sectors including Energy, Tourism and Travels, Health and Education, Urban and
Rural Development, Water Supply and Sanitation, Human Settlement, Migration,
Socio-cultural aspects of Development, Public Administration and Decentralization
also contribute to the expertise and capability of BASE.

BASE has different teams for consulting and system integration work for its clients.
Our consulting and System Integration work involves utilization of the widely accepted
and tested best of breed technologies and tools. BASE Consultants understand both
Business & Social Development. Our Team has years of experience addressing
business needs and managing all aspects of turn-key projects. With effective
enterprise-wide

implementation

of

best

Practices,

Standards,

Toolkits

and

Methodologies; we are able to help our clients implement the best business solutions
using the appropriate technology. A brief categorized description of BASEs present
HR inventory is presented below:

Type

Persons in number

Management

03

Administration

03

Accounts

01

Professional Senior

33

Professional Junior

27

Support

03

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3.

Our Consulting Services

3.1. Management Information System


Todays organizations continuously seek to improve the efficiency of their
management and operations. Information systems and technologies are some of the
most important tools available to organization for achieving higher level of efficiency.
Having right information at the right time to make informed decision is mandatory for
any organization. New emerging computing platforms based on an array of new
hardware and software technologies help an organization in managing their
information systems more efficiently which was not possible even a few years ago.
BASE helps its client organization in managing their information system in a way so
that the required information can flow seamlessly from one end of that organization to
another. Thus, BASE helps organizations having information systems that support
operational managers keeping track of elementary activities and transactions, serve
the monitoring, controlling, decision making and administrative activities and help
senior management to tackle and address strategic issues. BASE has created the
first Oracle and Linux Competency Center in Bangladesh where vendor approved
software products reselling, implementation services and education is provided. In
this capacity, BASE has developed a team for consulting and system integration
work for its clients. Our consulting and System Integration work involves utilization of
the widely accepted and tested best of breed technologies and tools. BASE
Consultants understand both Business & Information Technology. Our Team has
years of experience addressing business needs and managing all aspects of turn-key
projects. With effective enterprise-wide implementation of best Practices, Standards,
Toolkits and Methodologies; BASE is able to help its clients implementing the best
business solutions using the appropriate technology.
3.2. Social, Economic and Market Research
The more robust the policy is evidence based the more likely success will be
achieved. To collect, organize, maintain, analyze, and present data and information
are mandatory for the purpose of maximizing the capabilities and competitive force of
any socio-economic sector. Research and study could go in many directions
depending on the purposes for which the information will be used. BASE recognizes
that with an increasing population, deflation, fiscal deficits, high unemployment,
hollowing-out of industry and global warming, we now face serious and urgent
challenges relating to safety and sustainability of any project.

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In these circumstances, BASE carries out researches for its clients based on its solid
academic expertise as well as the observation of the facts and practices of different
socio-economic sectors and market place. Thus BASE provides useful insights and
timely practical solutions to the clients in close cooperation with several research and
academic institutions.
3.3. Strategy and Policy Formulation
In general, strategy is the development of a major approach or method that is
suitable for achieving a set of specific objectives and resolving specific issues. While
the actual selection of strategy remains an art that should be nonetheless be
governed by a systemic process, one that defines the organizational purpose and
goals and carefully examines the external and internal environment to identify
constraints regarding that strategy. With proven track records of success, BASE
helps its clients in undertaking comprehensive and robust strategy and policy
development to confront all their problems, conflicts, potentials and needs, together
with the future collective vision and goals.
3.4. Project Management
Project management is the planning and co-ordination of a set of resources and
activities designed to make a difference between a projects failure and success.
BASE helps its clients in managing their projects during the whole project lifecycle
from initiation to closure in a way that stakeholders expectations are met. BASE
keeps the project focusing on outcomes in control and minimizes the chances of
project risks being realized. BASE eliminates reinventing the wheel by standardizing
project management processes andcontributes to efficient, timely and appropriate
allocation of valuable resources. Thus BASE maximizes opportunities for
coordination of deliverables. Besides BASE helps clients developing a thorough and
robust appraisal which is the key to a sustainable project.
3.5. Financing and Investment
Financing and investing are two very different activities serving a common purpose of
bringing money into an organization and thus playing a vital role to the long term
success of that organization.

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BASE by dint of experience industry professionals who are aware of the market
dynamic helps clients obtaining money through borrowing, earning, investment or
donation from outside source and provides profitable investment opportunities in
detail. BASE advises and assists clients in all financial, costing, accounting internal
control and other similar matters in the preparation of all revenue and capital
budgets, developments of funds, long term planning or utilization of resources,
procuring bank and institutional finance including cash, credit facilities, overdraft
facilities, subscription of debentures and term loans. BASE also conducts the
assessment of the needs of short and long term credit facilities and raising of
resources. BASE formulates procedures for prevention of fraud, wastage, financial
and cost accounting procedure and other connected matters. BASE assists clients in
formulating long term financial policies and control of their execution in all financial,
fiscal and revenue matters.
3.6. Monitoring and Operational Evaluation
Results-based management provides a set of principles, approaches, and tools for
monitoring and operational evaluation which can help a program achieving the goals.
Monitoring tracks key indicators of progress over the course of a program to evaluate
outcomes. On other hand operational evaluation examines the gaps between
planned and realized outcomes of program, at a specific point in the delivery lifecycle
or after delivery is completed. BASE assessing how an intervention evolves over time
in terms of initial goals, indicators, and outcomes associated with that program.
BASE helps its clients in setting up systems and processes necessary to ensure the
intended results are achieved as planned. Thus BASE helps clients in effective and
time bound decision making by ensuring required information derived from regular
and planned monitoring and evaluation activities.
3.7. Impact Evaluation
BASE using all randomized experiments, quasi-experiments and non-experimental
design of impact evaluation tailored to the clients needs helps them in refining
programs before implementation by forecasting the possible benefits or pitfalls of
programs in different socio-economic environment. BASE also helps clients based on
actual data gathered either after program intervention or before and after program
implementation in measuring actual impacts accrued by beneficiaries because of
programs. Thus BASE provides a framework for its clients to understand whether the
beneficiaries of a program are benefiting from nothing exclusive of the program itself.

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