Business Plan: "The Tooth Fairy"

December, 2014
Business Plan
the initiation of business
The Tooth Fairy

Dental Office
Director: Nepotu Cristina

Adress: MDA, Grenoble 69
Phone number: 0268-51-189
E-mail: nepotucristina1@gmail.com
Contents :
I.
Executive Summary
II. Industry analyze
III. Detailed description
IV. Production plan
V. Marketing plan
VI. Organizational plan
VII. Assesment of risc
VIII. Financial plan
IX. Appendix
Executive Summary
The Tooth Fairy is the dentistry practice of Nepotu Cristina. The Tooth Fairy will offer
general and cosmetic dentistry to the citizens of Chisinau ,Republic of Moldova. Through
a combination of industry benchmark customer service and flexibility, The Tooth Fairy
will quickly gain market share.
I will leverage the years i spent in private practice to model my new business. My past
experience in conjunction with forward-looking customer-centric business model will
allow to rapidly grow a large and loyal patient base. Profitability will be reached by
month 10, and sales will reach comfortable levels by the end of year two.
1.1 Objectives
The objectives for the first years of operation include:
To create a start-up organization from an already existing practice whose

primary goal is to exceed customer's expectations.
To increase the number of clients by 20% per year through superior
performance and word-of-mouth referrals.
To form a dentistry practice that is able to eventually survive off its own cash
flow.
1.2 Mission
The Tooth Fairy's mission is to provide the finest dental care. We exist to attract and
maintain customers. When we adhere to this maxim, everything else will fall into
place. Our services will exceed the expectations of our customers.
1.3 Keys to Success

The key to success is to meet the market need and exceed customer's expectations.
Company Summary
The Tooth Fairy, to be located in Chisinau , Republic of Moldova , will offer both general
dentistry as well as cosmetic dentistry. General dentistry consists of primarily of
cleaning and fillings, while cosmetic dentistry consists of teeth whitening, veneers, and
gap removal. The Tooth Fairy is forecasted to reach profitability by month 10 and have
respectable third year profits.
2.1 Company Ownership

The Tooth Fairy is a Moldavian limited liability corporation owned by Nepotu Cristins.
2.2 Start-up Summary

The following are the required start-up costs:
The purchase of Dan Jokerdoc D.D.S.' private practice. The purchase includes the
patient list, office space, front chair and desk, two dental chairs, two light
systems, fully-equiped sterilization room, compression air system with a suction unit, xray unit, mirrors, and a phone system. This practice has been valued by the following
variables: equipment, office space already built for a dentist, goodwill, and future
revenue streams. The equipment has been valued at $30,000, $15,000 for tenant
improvements on the office space, the patient list at $5,000 and $25,000 for future
profitability. The entire practice was sold for $65,000 because Dr. Jokerdoc was in
need of quick cash. Statistical studies have shown that patients that are made
comfortable are likely to stay with the new doctor when a practice is sold. This will help
with cash flow, minimizing the amount of start-up cash. The bulk of the equipment
needed will procured through the purchase of the practice, however, there is a lot of
equipment that will be needed to be purchased separately.
The following list details what else will be needed.
Front desk equipment including a Xerox machine, fax machine, a computer

terminal with Microsoft office, QuickBooks Pro, laser printer and a CD-RW.
Disposables which include: assorted trays and explorers, x-ray film, filling
material, paper products, and impression material.
Placing instrument.
Curing instrument.
Ultrasonic scaler (for removal of prophylaxis).
High- and low-speed drills (enough for two operators).
Please note that all items that are to be used for more than a year will be classified as
long-term capital assets and will be depreciated using the G.A.A.P approved straightline method of depreciation.
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Start-up Requirements
Start-up Expenses
Legal
Stationery etc.
Existing Practice (the portion that is not a capital asset
Remodeling of office
Insurance
Rent
Research and Development
Expensed Equipment
Other
Total Start-up Expenses
Start-up Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets
Total Requirements
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Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
Liabilities and Capital
Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities
Capital
Planned Investment
Steve
Other
Other
Additional Investment Requirement
Total Planned Investment
Loss at Start-up (Start-up Expenses)
Total Capital
Total Capital and Liabilities
Total Funding
Services
The Tooth Fairy provides both general improvements consisting primarily of cleaning
and fillings, as well as cosmetics improvements. The cost for cleanings are around
$100, not including x-rays. The cost for fillings ranges significantly depending on the
material used. Dr. Extractor will be deriving the majority of revenue from cosmetics
by the end of the year.
Cosmetics can be classified into three main areas:
Teeth whitening. There are many different ways a tooth can be

stained, common causes are age, antibiotics, excess fluoride, illness, and certain
beverage consumption. Teeth whitening removes the discoloration and restores
the original whiteness. Dr. Extractor is currently using a state-of-art home
treatment. The home treatment begins with a casting of the patient's teeth
made from an impression taken at the office. A bleaching tray is made from this
impression and the Dr. then provides the patient with all the necessary
instructions and material to accomplish the whitening at home. Costs are
around $300.
Veneers. These are porcelain shells that are bonded to the front of the
teeth. They reshape the tooth and make the tooth whiter in color. The costs of
veneers range from $600-800 per tooth.
Gap removal. This procedure uses tooth-colored plastic that is bonded to places
where there should be tooth material. The removal of gaps makes a significant
improvement to a smile. The cost for gap removal ranges from $300-$1,000.
The Tooth Fairy will be billing customers at a per procedure rate. Only a portion of the
cosmetics will be billed to an insurance company, the bulk will be paid by the individual.
Market Analysis Summary

While people of all ages require a general dentist, Dr. Extractor will be concentrating
his practice on cosmetic improvements. There are two distinct groups of people who
use cosmetic dentistry. The first group is young adults, a group of people that are
concerned with their appearance. The second group is seniors, equally concerned with
their appearance, but for reasons, typically economic, have not had the ability to get
the work done before.
4.1 Market Segmentation

The Tooth Fairy has two distinct groups of customers:
Adults. Younger adults, typically 27-39 who are concerned with their
appearance. This group can be further defined as both male and female with
individual incomes over $45,000 a year. While some of the target group are
professionals, a large segment of this target segment are-live-at-home spouses
who do not have a full time job. This group is more likely than not to consider
cosmetic surgery as a method from improving their appearance.
Seniors. This group sees dental work as a safe way to improve they way they
look. They prefer cosmetic dentistry over plastic surgery, which is viewed as a
risky cosmetic surgery that this group is less likely to use. The seniors typically
live off of more than $50,000 a year in retirement savings. This group is almost
entirely retired and their day is mainly composed of leisure time activities.
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business plan.
Market Analysis
Year 1
Potential Customers
Growth
Adults
9%
18,774
20,4
Seniors
8%
17,321
18,7
Total
8.52%
36,095
39,1

4.2 Target Market Segment Strategy

The Tooth Fairy will target two different segments with specific strategies in the
marketing campaign. While the Yellow Page advertisements will develop visibility
among both groups, the seminars will be specifically directed toward the "seniors."
4.3 Service Business Analysis

The dentist industry is following a trend away from general maintenance toward
cosmetics. There is less rampant decay of teeth now relative to five to 10 years ago so
dentists are concentrating on areas where there is increased demand.
Please note that The Tooth Fairly's growth rate is higher than the industry
average. This can be explained by the fact that Steve is concentrating on an emerging
niche, and as he is starting a practice from ground zero, so higher than average growth
rates can be expected.
4.3.1 Competition and Buying Patterns

There are two forms of competitors:
The generalist. This type of dentist has a practice centered around general
maintenance and does not specialize.
The specialist. This type of dentist will have a general practice, but in addition to
the general practice, they have an area that they specialize in, such as
cosmetics.
The buying patterns of patients are based on referrals and trust. People will chose a
dentist preferably based on a referral if that is possible. People new to an area may be
unable to get a referral so they find a service provider based on advertising or the
Yellow Pages and if they feel comfortable with the provider then they tend to form a
long-term relationship with them.
Strategy and Implementation Summary

The marketing strategy will utilize three different methods to generate visibility for The
Tooth Fairy's practice. The sales strategy will be based on educating the consumer so
that their decision is an informed one. By educating the prospective patient, you are
empowering them to make the decision rationally by themselves, making them
feel comfortable with their choice.
5.1 Competitive Edge
The Tooth Fairy will leverage their two competitive edges to generate market share.
Customer service. The Tooth Fairy's entire practice is based on a customer

centric service model. This business model is particularly emphasized when Dr.
Extractor is working with patients. The Dr. believes that the patient must make
an informed decision regarding their cosmetic needs. The Dr. will take
significant time detailing what occurs during the procedure, any side effects the
patient may notice, as well as the success/failure rate. Only after the patient
has been educated regarding the procedure will the Dr. allow the patient to go
forward with the procedure.
Flexibility. The Dr. recognizes that his patients have busy schedules so he has
tailored his practice around being flexible to meet the customers needs. This is
an extension to their competitive advantage of customer service, however, the
Dr.'s concentration on flexibility is worth noting separately. The Dr. does not
have set office hours in which to schedule appointments within. He is willing to
schedule an appointment at whatever time is needed, including nights or
weekends.
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5.2 Marketing Strategy

The marketing strategy will be based on developing visibility among prospective
patients. The first aspect of the marketing campaign is a large advertisement in the
Yellow Pages which briefly lists the different procedures that the Dr. offers, as well as
his flexibility.
Another method to increase visibility will be free informational seminars that the Dr. will
offer, typically through community organizations. These seminars are an event where
people can go and get more information concerning cosmetics as well as get a free
individual consultation. The seminars will be especially attractive to seniors who have
more free time, as well as typically take advantage of free informational seminars.
The third marketing strategy will employ networking through the various organizations
that the Dr. is a member of including his church, the Lyons club, the Rotary club, as
well as the country club. As a visible, active member of these organizations, the Dr.
will leverage his personal relationships to generate interest in his services.
5.3 Sales Strategy

The sales strategy is based on educating the consumer as much as possible so that
they are asking for the service instead of the Dr. trying to convince them they should
have the procedure done. This method is quite effective because it allows the
consumer to feel that they arrived at the decision themselves instead of them agreeing
to a sales pitch.
When a patient comes in to see the doctor, there is no charge for the initial
consultation. During this consultation, the Dr. will educate the customer on the
different procedures and then analyze the patient's particular needs. The patient is
then free to ask any questions they have. After the customer is fully knowledgeable
about all the different variables that will effect their procedure, they are then allowed to
make a decision as to whether to have any work done. This sales strategy is geared
toward turning prospective customers into long-term customers who are then quite
vocal to their friends about the pleasant experiences they had with The Tooth Fairy.
5.3.1 Sales Forecast

The first month will be used to get the new office in order, set up appointments and
begin marketing activities. Month two will see a few appointments, primarily from the
prior practice. Months five through seven will see a jump in cosmetic
appointments. After month seven, there should be a steady increase in sales activity.
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business plan.
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business plan.
Sales Forecast
Sales
General dentistry
$58,5
Cosmetics
$118,
Total Sales
$176,
Direct Cost of Sales
General dentistry
$35,1
Cosmetics
$22,4
Subtotal Direct Cost of Sales
$57,6

5.4 Milestones
The Tooth Fairy will have several milestones early on:
Business plan completion.

Office set-up.
The 20th cosmetic procedure.
Profitability.
Milestones
Milestone
Start Date
Business plan completion
1/1/2001
2/1/2001
Office set-up
1/1/2001
2/1/2001
The 20th cosmetic procedure
1/1/2001
3/1/2001
Profitability
1/1/2001
11/1/2001
Totals
Management Summary
Steve Extractor got his undergraduate degree in biology from Case Western
Reserve. While at Case, Steve knew he wanted to practice health care but was unsure
of exactly what. Toward the end of his years at Case, Steve discovered his interest in
dentistry.
Several years later Steve became a graduate of The Ohio State University College of
Dentistry. Steve knew that he did not want to live in Ohio for the rest of his life so he
immediately upon graduating moved out to Oregon, a state that he was always fond of
due to its natural beauty. The first four months were difficult to make contacts and find
a job, but Steve eventually landed a job in an eight person firm doing general dentistry.
This was a good environment for Steve because it allowed him to use his colleagues as
mentors to grow his skill sets. Steve spent five years practicing general dentistry, and
by this time, Steve was no longer developing professionally so he decided to learn new
cosmetic techniques. While still practicing, Steve began to shadow his colleagues
learning cosmetic techniques. After four months of the shadowing, Steve began to see
clients for cosmetic procedures and was quite proficient.
At this point friction within the practice began to surface as the other Drs. began to feel
threatened by Steve's new skills and thought that his success would be at the expense
of their profits. It was then that Steve decided that his best career move would be to
open up his own practice, allowing him the freedom to manage it himself. He began by
looking for already established practices which would allow him to open his
practice quicker because all the equipment was set up and ready to go. In order to
save money when purchasing an existing practice, Steve decided to look for practices
that did not have a large list of patients. After several months of looking, Steve found
a Dr. who was retiring with a small list of patients and went into negotiations for the
practice. After three weeks, the deal was sealed.
6.1 Personnel Plan

In addition to Steve, a hygienist, a dental assistant and a front desk person will be
hired during month two.
Personnel Plan
Steve
Hygienist
Assistant
Front desk person
Total People
Total Payroll
Financial Plan
The following sections will outline important financial information.
7.1 Important Assumptions

The following table details important financial assumptions.
General Assumptions
Plan Month
Year 1
Year 2
Year 3
Current Interest Rate
10.00%
10.00%
10.00%
Long-term Interest Rate
10.00%
10.00%
10.00%
Tax Rate
30.00%
30.00%
30.00%
Other

7.2 Break-even Analysis

The Break-even Analysis indicates what will be needed in monthly revenue to reach the
break-even point.
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business plan.
Break-even Analysis
Monthly Revenue Break-even
$22,025
Assumptions:
Average Percent Variable Cost
33%
Estimated Monthly Fixed Cost
$14,851
7.3 Projected Profit and Loss

The following table will indicate projected profit and loss.
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business plan.
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business plan.
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business plan.
Pro Forma Profit and Loss
Sales
$176,872
$57,612
Other Production Expenses
$0
Total Cost of Sales
$57,612
Gross Margin
$119,260
Gross Margin %
67.43%
Expenses
Payroll
$121,700
Sales and Marketing and Other Expenses
$2,700
Depreciation
$10,356
ADA dues
$600
Utilities
$1,800
Insurance- office and malpractice
$4,800
Rent
$18,000
Payroll Taxes
$18,255
Other
$0
Total Operating Expenses
$178,211
Profit Before Interest and Taxes
($58,951)
EBITDA
($48,595)
Interest Expense
$9,670
Taxes Incurred
$0
Net Profit
($68,621)
Net Profit/Sales
-38.80%
7.4 Projected Cash Flow

The following chart and table will indicate projected cash flow.
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business plan.
Pro Forma Cash Flow
Cash Received
Cash from Operations
Cash Sales
$176,872
Subtotal Cash from Operations
$176,872
Additional Cash Received
Sales Tax, VAT, HST/GST Received
$0
New Current Borrowing
$0
New Other Liabilities (interest-free)
$0
New Long-term Liabilities
$0
Sales of Other Current Assets
$0
Sales of Long-term Assets
$0
New Investment Received
$0
Subtotal Cash Received
$176,872
Expenditures
Expenditures from Operations
Cash Spending
$121,700
Bill Payments
$100,579
Subtotal Spent on Operations
$222,279
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
$0
Principal Repayment of Current Borrowing
$0
Other Liabilities Principal Repayment
$0
Long-term Liabilities Principal Repayment
$6,185
Purchase Other Current Assets
$0
Purchase Long-term Assets
$0
Dividends
$0
Subtotal Cash Spent
$228,464
Net Cash Flow
($51,592)
Cash Balance
$16,508
7.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.
Pro Forma Balance Sheet
Assets
Current Assets
Cash
$16,508
$0
Total Current Assets
$16,508
Long-term Assets
Long-term Assets
$51,800
Accumulated Depreciation
$10,356
Total Long-term Assets
$41,444
Total Assets
$57,952
Current Liabilities
Accounts Payable
$12,858
Current Borrowing
$0
Other Current Liabilities
$0
Subtotal Current Liabilities
$12,858
$93,815
Total Liabilities
$106,672
Paid-in Capital
$51,000
Retained Earnings
($31,100)
Earnings
($68,621)
Total Capital
($48,721)
Total Liabilities and Capital
$57,952
Net Worth
($48,721)

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based
on the Standard Industrial Classification (SIC) code 8021, Offices of Dentists, are
shown for comparison.
Ratio Analysis
Year 1
Sales Growth
0.00%
Percent of Total Assets
0.00%
28.49%
Long-term Assets
71.51%
Total Assets
100.00%
Current Liabilities
22.19%
161.88%
Total Liabilities
184.07%
Net Worth
-84.07%
Percent of Sales
Sales
100.00%
Gross Margin
67.43%
Selling, General & Administrative Expenses
106.22%
Advertising Expenses
1.36%
-33.33%
Main Ratios
Current
1.28
Quick
1.28
Total Debt to Total Assets
184.07%
Pre-tax Return on Net Worth
140.85%
Pre-tax Return on Assets
-118.41%
Additional Ratios
Year 1
Net Profit Margin
-38.80%
Return on Equity
0.00%
Activity Ratios
Accounts Payable Turnover
8.82
Payment Days
27
Total Asset Turnover
3.05
Debt Ratios
Debt to Net Worth
0.00
Current Liab. to Liab.
0.12
Liquidity Ratios
Net Working Capital
$3,650
Interest Coverage
-6.10
Additional Ratios
Assets to Sales
0.33
Current Debt/Total Assets
22%
Acid Test
1.28
Sales/Net Worth
0.00
Dividend Payout
0.00
Appendix
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Sales
General dentistry
0%
$0
$3,500
$3,800
$4,454
$5,
Cosmetics
0%
$0
$0
$0
$4,500
$5,
$0
$3,500
$3,800
$8,954
$10
Total Sales
Month 1
Month 2
Month 3
Month 4
General dentistry
$0
$2,100
$2,280
$2,672
$3,
Cosmetics
$0
$0
$0
$855
$99
Subtotal Direct Cost of Sales
$0
$2,100
$2,280
$3,527
$4,

Personnel Plan
Month 1
Month 2
Month 3
Month 4
Steve
0%
$4,000
$4,000
$4,000
$4,000
Hygienist
0%
$0
$2,500
$2,500
$2,500
Assistant
0%
$0
$2,200
$2,200
$2,200
Front desk person
0%
$0
$2,000
$2,000
$2,000
Total People
Total Payroll
$4,000
$10,700
$10,700
$10,700
General Assumptions
Month 1
Month 2
Month 3
Month 4
Plan Month
Current Interest Rate
10.00%
10.00%
10.00%
10.00%
10.0
Long-term Interest Rate
10.00%
10.00%
10.00%
10.00%
10.0
Tax Rate
30.00%
30.00%
30.00%
30.00%
30.0
Other
Month 1
Month 2
Month 3
Month 4
Pro Forma Profit and Loss
Sales
$0
$3,500
$3,800
$8,954
$0
$2,100
$2,280
$3,527
Other Production Expenses
$0
$0
$0
$0
Total Cost of Sales
$0
$2,100
$2,280
$3,527
Gross Margin
$0
$1,400
$1,520
$5,427
Gross Margin %
0.00%
40.00%
40.00%
60.61%
Payroll
$4,000
$10,700
$10,700
$10,700
Sales and Marketing and Other

Expenses
$225
$225
$225
$225
Depreciation
$863
$863
$863
$863
ADA dues
$50
$50
$50
$50
Utilities
$150
$150
$150
$150
Insurance- office and malpractice
$400
$400
$400
$400
Rent
$1,500
$1,500
$1,500
$1,500
$600
$1,605
$1,605
$1,605
Other
$0
$0
$0
$0
Total Operating Expenses
$7,788
$15,493
$15,493
$15,493
($7,788)
($14,093)
($13,973)
($10,066)
EBITDA
($6,925)
($13,230)
($13,110)
($9,203)
Interest Expense
$829
$825
$821
$817
Taxes Incurred
$0
$0
$0
$0
Expenses
Payroll Taxes
15%
Net Profit
($8,617)
($14,918)
($14,794)
($10,883)
Net Profit/Sales
0.00%
-426.23%
-389.31%
-121.54%
Pro Forma Cash Flow
Month 1
Month 2
Month 3
Month
Cash Received
Cash from Operations
Cash Sales
$0
$3,500
$3,800
$8,954
Subtotal Cash from Operations
$0
$3,500
$3,800
$8,954
$0
$0
$0
$0
New Current Borrowing
$0
$0
$0
$0
New Other Liabilities (interest-free)
$0
$0
$0
$0
New Long-term Liabilities
$0
$0
$0
$0
Sales of Other Current Assets
$0
$0
$0
$0
Sales of Long-term Assets
$0
$0
$0
$0
New Investment Received
$0
$0
$0
$0
Subtotal Cash Received
$0
$3,500
$3,800
$8,954
Additional Cash Received
Sales Tax, VAT, HST/GST Received
0.00%
Expenditures
Month 1
Month 2
Month 3
Month
Expenditures from Operations
Cash Spending
$4,000
$10,700
$10,700
$10,700
Bill Payments
$125
$3,858
$6,861
$7,072
Subtotal Spent on Operations
$4,125
$14,558
$17,561
$17,772
Sales Tax, VAT, HST/GST Paid Out
$0
$0
$0
$0
Principal Repayment of Current Borrowing
$0
$0
$0
$0
Other Liabilities Principal Repayment
$0
$0
$0
$0
Long-term Liabilities Principal Repayment
$492
$496
$500
$505
Purchase Other Current Assets
$0
$0
$0
$0
Purchase Long-term Assets
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
Subtotal Cash Spent
$4,617
$15,054
$18,061
$18,277
Net Cash Flow
($4,617)
($11,554)
($14,261)
($9,323)
Cash Balance
$63,483
$51,929
$37,667
$28,344
Additional Cash Spent

Pro Forma Balance Sheet
Month 1
Assets
Month 2
Month 3
Month 4
Starting Balances
Current Assets
Cash
$68,100
$63,483
$51,929
$37,667
$28,344
$0
$0
$0
$0
$0
$68,100
$63,483
$51,929
$37,667
$28,344
Long-term Assets
$51,800
$51,800
$51,800
$51,800
$51,800
Accumulated Depreciation
$0
$863
$1,726
$2,589
$3,452
Total Long-term Assets
$51,800
$50,937
$50,074
$49,211
$48,348
Total Assets
$119,900
$114,420
$102,003
$86,878
$76,692
Long-term Assets
Month 1
Month 2
Month 3
Month 4
Current Liabilities
Accounts Payable
$0
$3,629
$6,627
$6,797
$7,998
Current Borrowing
$0
$0
$0
$0
$0
Other Current Liabilities
$0
$0
$0
$0
$0
Subtotal Current Liabilities
$0
$3,629
$6,627
$6,797
$7,998
$100,000
$99,508
$99,011
$98,511
$98,006
Total Liabilities
$100,000
$103,137
$105,638
$105,307
$106,005
Paid-in Capital
$51,000
$51,000
$51,000
$51,000
$51,000
Retained Earnings
($31,100)
($31,100)
($31,100)
($31,100)
($31,100)
Earnings
$0
($8,617)
($23,535)
($38,329)
($49,212)
Total Capital
$19,900
$11,283
($3,635)
($18,429)
($29,312)
Total Liabilities and Capital
$119,900
$114,420
$102,003
$86,878
$76,692
Net Worth
$19,900
$11,283
($3,635)
($18,429)
($29,312)
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Business Plan: "The Tooth Fairy"

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Business Plan: "The Tooth Fairy"

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December, 2014

The Tooth Fairy

Director: Nepotu Cristina

To create a start-up organization from an already existing practice whose

1.3 Keys to Success

2.1 Company Ownership

2.2 Start-up Summary

Front desk equipment including a Xerox machine, fax machine, a computer

NEED ACTUAL CHARTS?

Existing Practice (the portion that is not a capital asset

Research and Development

Total Start-up Expenses

Other Current Assets

NEED REAL FINANCIALS?

Start-up Expenses to Fund

Start-up Assets to Fund

Total Funding Required

Non-cash Assets from Start-up

Cash Requirements from Start-up

Additional Cash Raised

Cash Balance on Starting Date

Liabilities and Capital

Accounts Payable (Outstanding Bills)

Other Current Liabilities (interest-free)

Additional Investment Requirement

Total Planned Investment

Loss at Start-up (Start-up Expenses)

Total Capital and Liabilities

Teeth whitening. There are many different ways a tooth can be

Market Analysis Summary

4.1 Market Segmentation

NEED ACTUAL CHARTS?

NEED REAL FINANCIALS?

4.2 Target Market Segment Strategy

4.3 Service Business Analysis

4.3.1 Competition and Buying Patterns

Strategy and Implementation Summary

5.1 Competitive Edge

Customer service. The Tooth Fairy's entire practice is based on a customer

5.2 Marketing Strategy

5.3 Sales Strategy

5.3.1 Sales Forecast

NEED ACTUAL CHARTS?

NEED ACTUAL CHARTS?

Direct Cost of Sales

Subtotal Direct Cost of Sales

NEED REAL FINANCIALS?

Business plan completion.

Business plan completion

The 20th cosmetic procedure

6.1 Personnel Plan

Front desk person

7.1 Important Assumptions

Current Interest Rate

Long-term Interest Rate

NEED REAL FINANCIALS?

7.2 Break-even Analysis

NEED ACTUAL CHARTS?

Monthly Revenue Break-even

Average Percent Variable Cost

Estimated Monthly Fixed Cost

7.3 Projected Profit and Loss

NEED ACTUAL CHARTS?