Aiesec Recife

GCDP Projects 2014

In 2013, Aiesec Recife was the LC that grew the most in Brazil. Now we are
among the top 5 LCs in @BAZI. In 2014 we want to do even more. And even
better. Our commitment is to deliver leadership and development in each
XP, in the most impactful way for our EPs and our city. In order to do so, we
will be running five projects on an ongoing basis, throughout the year. In
this document you will information about the projects we will be running:
Gira Mundo, Driblando, X4Change, Smarketing and Gaia.

Project Description
Gira Mundo was developed to promote an inclusive, informative and fun
education environment. It enables NGOs that assist children and teenagers
to promote learning and discussion about issues of global interest.
Young university students from all over the world have the opportunity to
develop a cycle of lectures and educational activities about world-relevant
subjects, in order to create a generation of socially conscious and responsible
men and women. Gira Mundo also seeks to stimulate improvements in formal
education offered by schools and NGOs.
Gira Mundo is, today, one of the most well-received projects by NGOs
in Recife.

Main Objectives & Approach

Contribute for the development of the people living in Recife and the
city as a whole, through participative and cultural enriching education.
The ultimate goal is to foment the growth and development of low-income
children and teenagers into local change agents. We want our children to
become the main actors in the transformation of their own reality and the
city, by expanding their vision of the world and giving them the tools to do so.
Gira Mundo promotes discussion about topic of relevance to the
youth in Brazil. Especially in under-serviced communities, that often lack
proper education, these topics can help develop global vision and social
consciousness for the children and teenagers attended by the program.
And they might be crucial if we want these children to have any change
to transform their own realities. So Gira Mundo will address the following
topics: Entrepreneurship, Sustainability, Cultural Diversity, Drug Prevention
and Human Rights.

Project Description
Driblando is an attempt to use Brazilians passion for soccer and sports
into a powerful social change tool. The idea is to develop abilities such as
team work, leadership, holistic and strategic view in children and young
men and women. We want to empower them to think of their future and see
alternatives and opportunities to shape it through passion and hard work.
Young university students from all over the world have the opportunity
to teach and lead children and adolescents and develop workshops and
practices and contests about all kinds of sports. They will teach them the
rules and put them into practice. Its also important to talk about good
sportsmanship and how the children can apply the principles of sport to
their lives. In every NGO we developed Driblando, it was a huge success.

Main Objectives & Approach

Driblando will be develop based on the theory and practice of different
Olympic sport, individual or group. Also, one of the goals is to discuss with
the children the big sports events that will happen in Brazil in the near future
(World Cup 2014 and Olympic Games 2016). Its important to discuss the
importance of such events but also the social impacts involved with them.
During the project, we expect to develop a few different topics in the
children, such as tolerance and respect to differences and diversity, social
and individual consciousness, team work, engagement, responsibility, life
planning and leadership.

Project Description
Many third sector organizations offer some kind of social assistance, in
the form of language and computer teaching, by providing the people in
the community with the chance to fight for better jobs and living conditions.
However, due to the lack of volunteers with this kind of expertise, the
organizations are constantly struggling to hold frequent classes. X4Change
aims to bring native speakers to teach children, adolescent and adults and
help the NGOs to provide this important service to communities. English,
Spanish and Computer teaching are the main focus of the project.

Main Objectives & Approach

In Brazil, less than 5% of the population speak Intermediate English. Only
1% is fluent. Millions of people have never used a computer. This kind of
lack of expertise jeopardizes the chances of families to break the cycle of
poverty and only has a negative impact on the country and their own lives.
By bringing exchange participants we want to broaden the world view
of children and adolescents and build capacity for them to have better
chances for their future. We want them to value their education and their
future and learn that there are different realities in the world. We want them
to learn and grow from having a person of a different culture with them.
And, especially, we want to give them a chance of a better fulture.

Project Description
Its not unusual for NGOs and non-for-profit organizations to lack some
kind of expertise in management and marketing. Many times all they have
is good will, desire for change, and actually be doing something. But their
work and impact radius could be so much more effective and sustainable
if only they had the manpower and expertise to do so. Smarketing was
developed to fill this gap.
Talented university students, with background in marketing, communications
or management will have the opportunity to help NGOs from within. EPs will
do a diagnosis of the organization, identify their main needs, develop and
implement strategies to help them communicate more effectively with their
target audience, volunteers and sponsors, in order to strengthen their brand
and increase their sustainability.

Main Objectives & Approach

The main idea is to help NGOs to do more, with fewer resources. Make
the organization more sustainable and self-sufficient. EPs need to be sensitive
to identify the organizations need and even more to apply strategies. Its
important to keep true with their objectives and reality. Among the things
Smarketers can do are: build or improve visual identity; create and organize
social media pages - and build capacity to run them after the project;
create communication pieces (folders, posters, outdoors, etc); develop
marketing strategies to attract funds and/or partners; etc. Smarketing is a
good opportunity to do good and gain work and life experience.

Project Description
Environmental issues can not be ignored anymore. The human kind has
degraded the planet to its limit and the following years most likely will bring
a global crisis because of that. The world urgently needs leaders that are
conscious about the environment they live in and the needs of the Earth, if
we want any hope of a future. Gaia is a project focused on sustainability
environmental education. The idea is to develop workshops and activities to
raise awareness of global and local environmental issues and what are our
individual wholes in all that.

Main Objectives & Approach

The main objective of Gaia is to prepare leaders. Leaders that will be able
to deal with the problems that will raise from the environmental problems
and, most importantly, to promote change - starting at their own homes and
communities. The exchange participants should bring the local environmental
problems into a global context and promote activities that can help solve
those problems. Discuss the importance of recycling, saving water and energy,
consuming less, eco-friendly products, preserving species and ecosystems, etc.
Also, EPs should leave some kind of legacy to the NGO. It might be a
kitchen garden in the NGO or in the community, a new way of dealing with
disposals, a hydroponic garden, etc.

To apply for one of our projects,

please answer the form in the link below:
http://goo.gl/DsGSZ0

Document elaborated by
Michael Matos
GCDP Partnership Coordinator at Aiesec Recife
If you are a VP or PM OGX and want to discuss
a partnership between our LCs, please get in touch at:
michael.matos@aiesec.net
Applications exclusively through the link above.