Portfolio

The Personal

of Brit Stanford

Contact
Brit Stanford
226 N 2500 E
St. Anthony, ID 83 445
208. 244.1590
brit.m.hunter@gmail.com
britstanford.wordpress.com

Table of Contents
Business Card
Letterhead
Montage
Logos
Brochure
Web Page
Event Ad
Flier
Photodesign

Business Card
Description: Business card for a company, using original logo
Programs Used: Adobe llustrator, Adobe InDesign
Date: November 8, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Design a new logo and create a business card with a consistent
layout and design.
Process:
Weaver Beaver is a business that sells hand-weaved bracelets, watches, belts,
and survival bands out of paracord. Leland, the owner, is Canadian, so I used a
beaver as the logo, as it is a national symbol of Canada. Leland sells mostly to
hikers and outdoor enthusiasts, so the design is organic and earthy.
I used the shape builder tool in Illustrator to create the beaver and a different
brush for the dot on the i in weaving. In inDesign I decided to split the logo
apart for the business card (using ungroup) and put the beaver on the back
with the contact information.

weaving
b e a v e r

sss

Leland Stanford

403 . 653 . 1024

weaving.beaver@gmail.com
Box 2112 Cardston, AB

Letterhead
Description: Letterhead for a company, using original logo
Programs Used: Adobe Illustrator, Adobe InDesign
Date: November 8, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Design a new logo and create stationery with a consistent layout
and design
Process:
After I had my logo and design concept, I used inDesign to create the
letterhead. I used an off-white box for the background. The ragged brown
lines were made with a special brush and I used the same green circle in my
logo with a decreased opacity for the watermark. I repeated the same dot in
Lelands name to carry the same theme throughout.

weaving
b e a v e r

Leland Stanford
403.653.1024
weaving.beaver@gmail.com
Box 2112 Cardston, AB

Montage
Description: A montage with a spiritual theme using multiple images blended
together
Programs Used: Adobe Photoshop
Date: October 24, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Learn how to use photoshop layers. Create a unified image from
multiple images by using filters and editing techniques.
Process:
I wanted to visually convey the contrast between lightly holding to the world,
which is dark and gloomy, and tightly holding to the things of heaven, which
are light, airy, and bright. I used the magnetic lasso tool to select around the
parts of the earth, cloud, and fist images that I wanted and refined the edges
(softened, feathered, and reduced the radius) to create softer edges that
would blend better in the final design. I also reduced the opacity of the earth
and fist images to fade into the background and used the blur tool to blur the
clouds into the black background. I created a mask on the earth image and
adjusted the hue to match the color in the sunburst and fist image. Finally,
I used the eye-drop tool to match the beige of lightly and the black of
tightly to the images in the design.

HOLD

HOLD

L I G HTHETWORLD
LY
TO THE THINGS OF

TIGHTL
Y
HEAVEN

TO THE THINGS OF

Logos
Description: Three different logos for the same foundation
Programs Used: Adobe llustrator
Date: November 2, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Create images and logos from scratch using Illustrator tools
Process:
One Raindrop Foundation raises money to build wells in Africa, so every
person who donates adds another raindrop to the ocean. I used the pen
and shape builder tool to create waves for the first logo. Using the pen tool, I
created the same raindrop I used for all three designs. I also used the pen and
shape builder tools to create the hands in the second design.

One Raindrop foundation

one

raindrop
one

drop

foundation

rain

f o u n d a t i o n

one.
r a in
drop

foundation

Brochure
Description: A two-sided folding brochure
Programs Used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Date: December 7, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Learn to put together a folding duplex brochure and print so
everything lines up properly
Process:
After doing some research on Susan G. Komen to get a feel for the nature
and design of the organization, I created a layout in InDesign using rulers
and guides, with different shades of boxes with labels to show the general
layout. I then created my logo in Illustrator, using the shape builder and pen
tool to create the race ribbon. I split the logo into parts so I could use them
for different areas of my brochure. I then placed all the images and the logo
parts into my inDesign mockup, using shapes and the eyedropper tool to get
consistent colors throughout.

Webpage
Description: Webpage designed to showcase an original logo
Programs Used: TextWrangler, Adobe Photoshop
Date: November 22, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Learn HTML and CSS basics
Process:
I created the basic webpage with HTML in Textwrangler (using a logo I had
previously made) with different headers and an unordered list. To validate
the code, I used http://www.W3.org HTML validator to make sure everything
worked right. I then connected a pre-made CSS document to my HTML to
work with the fonts, colors, backgrounds, and other visual aspects of the page.
I opened my logo in photoshop to find its color codes using the eyedropper
tool. I also changed the border size and increased the padding in some areas
to allow for good proximity and alignment.

Event Ad
Description: Full color Event Ad for a Canadian towns local plebiscite
Programs Used: Microsoft Word
Date: October 11, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Learn to scan quality images. Create quality designs in Microsoft
Word.
Process:
I brainstormed message ideas that would motivate Cardston residents to
show up to vote at their plebiscite. After gaining some ideas from my design
file, I created several sketches of possible ideas. My favorite sketch was made
in Word, using an image I had scanned. I used tracking and kerning to get the
type to follow the line of the chickens beak and the eyedropper to match the
type color to the image.

Flier
Description: Black and white promotional flier for a graduate leadership
conference
Programs Used: Adobe InDesign
Date: October 4, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Learn the basics of InDesign and practice applying the principles
of design
Process:
I wanted to emphasize the need for graduates to gain a competitive edge
through leadership skills gained at the conference. So, I created a focal point
on Want the competitive edge in business?. If interested in gaining that
edge, the pen guides the eye down to the bolded Leadership Conference. I
focused on diagonal balance and flow, as well as creating enough negative
space.

Want the
competetive
EDGE
in business?

GRADUATE

L E A D E R S H I P
C O N F E R E N C E
Get the edge at Vouant Communications annual
Graduate Leadership Conference:

Dynamic three-day semnar

Meet with top executives of Vouant
Communications
Discuss breakthrough leadership techniques
Cultivate attributes of leadership that will
market to any employer

Vouant Communications is devoted to helping

tomorrows leaders gain essential leadership skills
in the workplace.
Conference available to graduating seniors.
Space is limited.
Registration and more information available at
http://www.vouantcomm.com/ leaders

O c t o b e r 2 1
8 am 5 pm
Lincoln Convention Center

Photodesign
Description: Photodesign with color scheme and original photography
Programs Used: Adobe Photoshop
Date: October 17, 2014
Course: Comm 140 Section 01
Instructor: Cory Kerr
Objectives: Learn basic photography and photo editing skills. Choose a color
scheme to go with a photo and create a design in photoshop.
Process :
I decided on a split complementary color scheme, using the green and rusty
brick from my photo and a purple, and then edited the photo in photoshop to
pull out the colors I wanted. I wanted to portray the Liu Xiobo quote visually
and show how hatred and enmity have the power to corrode and poison a
nation. I decided to create a sort of American flag with my picture and quotes.
I repeated the diagonal lines throughout and balanced the purple splashes of
color diagonally to create flow through the design. I also worked to keep the
busyness of the design in the upper two-thirds of the design and maintain a
good amount of negative space.