BOSCARD FMCG ABSAR HUSSAIN 0049

Project Name
Strategic Fit
Date Raised

Launch of energy drink for athletes

Background
Provide background information that
includes the reasons for creating the
project and mentions the key stakeholders
who will benefit from the project result.

Objectives
Describe the project goals and link each of
them with related, SMART project
objectives

Scope
Provide a high-level
description of the
features and functions
that characterise the
product, service, or
result the project is
meant to deliver.

Within Scope

Outside Scope

Constraints
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restrictions that limit or place conditions on
the project, especially those associated
with project scope.

Assumptions
Specify all factors that are, for planning
purposes, considered to be true. During
the planning process these assumptions
will be validated.

Risks
Outline the risks identified at the start of
the project. Include a quick assessment of
the significance of each risk and how to
address them.

Deliverables
Define the key deliverables that the project
is required to produce in order to achieve
the stated objectives.

Project Sponsor
Project Manager
Lead Function

There is lack of Launch of energy drink for athletes in Pakistan few foreign
brands are available which are quite high cost and are not designed to cater
for climatic conditions athletes in Pakistan face. With rise in urbanization
people are becoming more health conscious and indulging in sports and
exercise activities more. Key stakeholders include the owners, government,
doctors, gyms, fitness instructors, customers, suppliers, citizens, investors.
Achieve break even by year 4.
Achieve profit growth of 8% by year 3
Create brand awareness in 60% target population by year 2.

To provide a value for money energy drink.

To do market research
To do clinical research
Develop formula
Develop packaging and do marketing planning.
Develop feasibility.
Build factory and related supply chain and sales force.
Develop mission, vision and goals.

Build roads
Design expansion strategy
Export

Limited budget.
High Land prices.
Availability of competent workforce in area and willingness of workforce to
move from other areas.
Government and its departmental regulations.
Availability of ingredients

There is considerable demand and ability to buy for our product.

Land prices would not increase at more than 10% per annum.
Required human resource is available in the area.
Approvals will be received within 3 months.

Exceeding cost
Formula rejection.
Import laws for certain ingredients
Currency rate fluctuations
Competitor actions

Factory
Supply chain backward and foreword
Energy Drink

BOSCARD FMCG ABSAR HUSSAIN 0049

People
People
General Manager
Sales force
Factory employees
Procurement department
Quality assurers/checkers
Auditors

Project Resources

Non People
equipment
Parts inventory
Factory building
Offices
Intellectual design rights
Contracts

Project Approval
Name

Role/Job Title

Signature/Date