1. what are the key features of the safe water Network intervention model?

What are the short term

and long term objectives?
Key features

Total community involvement

Beyond caste system
low cost purification system
Door to door service was another initiative which facilitated easy accessibility to the product as
they didnt have to walk and wait in queues
They opted for their own custom made collection can which was cleaner and safer than what
the villagers use
overall awareness and acceptability was achieved by them
Government and partners involvement
o Names like Pepsi co India and TATA are a well-known name in India. So having them as
partners proved to be a great advantage.
o IBM was also involved with the project at a later stage and they provided RFID for the
customers.

Short term

to roll out in the remaining 8 villages

to further demonstrate that local communities can own and operate such plants

Long term

To convince all the villagers about the ill effects of consuming unclean water
To effectively spread the message that investment in safe water is an expenditure that pays off
and saves them from spending on medical services.
To identify and break through any other hidden barriers
To achieve sustained and consistent sales to run the business in a stable manner
To spread awareness about clean living habits

2. How does the safe water Network System of safe and clean water fit with its target adopter- the
nizamapally inhabitant? Has safe water Network been able to influence the adopter adequately?
According to the Sigma research 70% of the populations are estimated to use ijal. With the response the
opening got it can be concluded that they got a good response and that they have accepted it to a
certain extent. But villagers in India are the hardest to convince when it comes to making them adapt to
a change. There are many barriers that might surface over a period of time and how safe water
addresses those challenges remains to be seen. Some of the challenges include

Caste system
Villagers willingness to spend on water on a monthly basis

They are a group of people who dont understand the suspended impurities in water so to make
them understand about the technical aspects would be a slow process..

The whole community is a fair and festival loving community. The launch program was like a fair and
people have become aware of the product through this. Safe water has been able to create the initial
hype and whether they live up to it and maintain their customer base needs to be seen.
3. What kind of adoption is needed by the target group for successful roll out of safe water Network
intervention model? What could be the barriers/ facilitators to this adoption?
This kind of adoption is similar to the adoption that was required for AIDS. Like AIDS this is also a slow
killer. So this should involve the individuals at their highest level of commitment. This benefit both the
individual and the society.
Barriers

perception of people about spending on water

idea of people about clean water
The differentiation that the need to do between drinkable water and the one that is used for
other purposes should be made clear to people

Facilitators

opinion leader- doctors and health care officials whom these villagers visit on a regular basis
Governments involvement in the project
Involvement of big MNC companies lik TATA and Pepsi
Educating the school children who will in turn educate their illiterate parents

4. What do you recommend to Sewak for achieving the short-term and long-term objectives
successfully?