METRO Cash & Carry

Statement of the Chairman

A companys enterprise value does not depend on size alone, but also
on its velocity and flexibility.
Dr. Eckhard Cordes

Company History
METRO Cash & Carry is a leading international company in self-service wholesale and
operates more than 600 outlets in 29 countries. With over 100,000 employees
worldwide, the company achieved sales of 31.7 billion in 2007. By generating almost
50 percent of the total sales, METRO Cash & Carry is the top-selling sales brand of the
METRO Group. Assortment and service of METRO Cash & Carrys unique business-tobusiness model are targeted only towards professional customers such as hotels and
restaurants as well as small and mid-sized retailers or institutions. The company offers
these special groups a high level of assortment competency both in food and nonfood as
well as attractive wholesale prices. An efficient and internationally conferrable concept
ensures success in entering new markets.
In July 1996 METRO Cash & Carry merged with Kaufhof Holding AG and Asko
Deutsche Kaufhaus AG and the METRO Group was founded. That year also saw the
groups going public. The Metro stock is the only retail stock listed in the German bluechip index DAX 30.
The first step into Asia was taken when METRO Cash & Carry moved into China in
1996. Today the company is present in 5 Asian countries: China, India, Japan, Pakistan
and Vietnam. The METRO Cash & Carry business is going to be further internationalized
and expanded with the focus on Eastern Europe and Asia. Already by today, more than 80
percent of the staff is working outside of Germany. In many countries the company is on
of the major employers

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Mission Statement
Retail is their world. Thats why their customers are at the centre of everything that they
do as a company. Every day, they successfully bring together people and products
millions of them, in all corners of the globe. Its just one way in which they create added
value. Not only for their customers, but also for their shareholders, employees and society
as a whole.

And thats what really matters!

VISION
METRO Cash & Carry is the international leading company
in self-service wholesale. For over 40 years, the company
has been supporting high-volume commercial customers.
Today the company is represented in 29 countries and
offers its commercial customers up to 50,000 different
products (variable from country to country) under one
roof.
METRO Cash & Carry employs more than 100,000
people across the world and in many regions is among the biggest employers. Qualified,
highly-motivated employees create the foundations needed for successful expansion on
an international level and sustained growth of the wholesaling company. A performancedriven approach, openness and international outlook are the corporate culture that they
practice.

Goal
Our goal is to provide for a sustained appreciation of METRO Groups value through
profit able growth and efficient structures. This will benefit their customers as much as
their shareholders, employees and society. As a successful company, they consistently
live up to their social responsibility for only a profitable company can be a socially
conscious company as well

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What is METRO Cash & Carry?

METRO Cash & Carry this name stands for one of the great success stories in modern
commerce. The unique wholesale business-to-business model of METRO Cash & Carry
is focused only towards professional customers such as hotels, restaurant, and caterers as
well as small and mid-sized retailers. METRO Cash & Carry offers this target group a
greater efficiency than the multilayered supply chain thus helping them to improve their
business: By offering them a one-stop solution for their purchases, by helping them to
improve their assortment, by offering them high quality products at reasonable and
transparent prices and by offering them a consistent supply source.

What does METRO offer?

METRO Cash & Carry is a reliable partner for more than 20 million professional
customers worldwide. It gives them a clear competitive advantage in their own markets.
Professionals can purchase everything they need to run their business: A restaurant
owner, for example, can buy food like fish or vegetables as well as kitchen equipment
and office supplies.
METRO Cash & Carry offers an exceptionally wide range of high-quality products under
one roof. Depending on the size and type of wholesale center, the assortment includes up
to 20,000 items in the food range and 30,000 items in the nonfood sector. As the name
implies, METRO Cash & Carry customers select their own items and take them with
them to their restaurants and shops. With this unique business-to-business concept, the
company has grown to become a leading international player in self-service wholesale.

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METRO Cash & Carry

Locations in world

Success Story for Metro

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For METRO, satisfied customers are both their motivation and a measure of their
success. Regardless of whether the customer is a celebrity chef in Russia or a small-scale
retailer in India. They know their customers needs. And, even more importantly, what
their customers or guests expect.
1. Lowest possible prices
Quality products available at best possible prices due to systematic buying approach.
2. Stock availability
Computerized Goods Management System (GMS) ensures availability of products on
demand
3. One-stop shop
More than 20,000 food and non-food products offered under one roof to save your time
4. Extensive business hours
Non stop shopping available for longer hours
Monday to Saturday: 7:00 am to 11:00 pm Sunday: 11:00 am to 8:00 pm
5. Quality guarantee
Quality assurance and modern storage techniques ensure availability of high quality
goods
6. Free parking
Vast free parking space for all types of vehicles
7. After sales services
Trained staff is always ready to provide after sales services to their valuable customers
8. Promotional activities
For different promotional offers/schemes, customers will receive METRO Post once
every two weeks. Email facility is also available.
9. Simple but comprehensive billing system
Customers can scrutinize their own stocks using their detailed computer generated
invoice
10. Great value for money
A wide range of different quality products, at lowest possible prices, that increase your
profitability.

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Sustainable and profit driven growth:

To ensure continuity and transparency in the depiction of their corporate success, a
binding and widely accepted set of criteria is imperative. This is why, for many years
now, they have been using the internationally proven control and management system
EVA (Economic Value Added) as a key measure of their economic success. Driven by
their aim to achieve a sustainable increase in the companys value, Group strategy is
based primarily on continuing internationalisation and a strong customer focus.
Moreover, investors and shareholders benefit directly from the companys increasing
value. This can be seen from their dividends policy, which for years has allowed METRO
to pay out stable or even increasing dividends offering a good return on investment.
Consequently, they consider ourselves to be in a solid financial position even during these
difficult economic times

METRO in Pakistan

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METRO Cash & Carry announced its operations in Pakistan in January 2006. Since
then, it has established itself as a potential market leader in wholesale. Under the
supervision of Managing Director Mr. Giovanni Soranzo, METRO Cash & Carry
Pakistan has opened its first store in the city of Lahore in October 2007. The companys
country head office is also based in Lahore and currently employs over 400 people in two
offices.

METRO in Lahore

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Product range
Each store is tailored to address the needs of professional customers. They offer a
wholesale price that leaves the customer room for healthy margins and provide a one
stop-shop for the customer.
In the food range, freshness is their first priority. This is guaranteed by the efficient
supply-chain and quality control management they have in-place. In non-food, they offer
only products that are up-to-date in terms of technology and design, and meet all safety
standards.
Food
Non Food
Own brands

Food

At the METRO wholesale center you can find a wide range of food products.

Dairy, Frozen
METRO offers an all-new assortment of cheese and dairy products sourced from across
the globe which includes a delectable range of fine cheese, rich cream, butter and other
exciting gourmet products all available to suit customer needs.
The range includes:
Cheese, Butter, Eggs, UHT Milk, Cream, Pasteurized Milk, Yogurt, Chilled Ready Meals,
Drinks, Ice Cream, Frozen Vegetables & Fruits and Frozen Ready to Serve.

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Meat
All types of Halal meat (Fresh, Frozen, Processed) is
available in a temperature-controlled environment.
Availability of premium quality meat is ensured
through reliable supply chain procedures and strict
quality assurance measures, right from live stock
procurement to end-product at their center. A variety of
meats is available in different cuttings of Mutton, Beef
and Chicken to cater the needs of their professional
customers
The assortment comprises a wide range of meat from local breeds like:
- Mutton: (bakra, chatra, dumba)
- Beef: (bachra, katta, cow, buffalo)
- Chicken: (Broiler, Desi)
All meat products are packed in a hygienically controlled environment

Fresh Fish & Seafood

An assortment of high quality seafood, obtained through local and international sources,
is available at METRO Cash & Carry. The seafood is offered in different forms such as
alive, fresh, frozen (raw & marinated) and delicatessen.
Quality and freshness is guaranteed through proper handling at source and through strict
temperature control all along the supply chain. The seafood is cleaned, graded and
packaged conveniently and is consistently available throughout the year. Discounts are
offered on bulk buying besides special promotions.
Live Fish:
METRO Cash & Carry Pakistan offers live fish at Metro centers. Now you can choose
live fish of your choice and enjoy the taste of freshness.

Fruits & Vegetables

For the first time in Pakistan, METRO Cash & Carry offers a platform for Fruit &
Vegetables equipped with modern accessories for product processing. This ensures
hygienic, temperature-controlled, clean and packed fruit and vegetables as per
international standards of Hazard Analysis of Critical Control Points (HACCP).

Think METRO, Think Fresh!

Fruits and vegetables sold at METRO are sourced directly from growers. State-of-theart technology is used to maintain freshness and quality while availability is guaranteed
by keeping the products under a cool chain. METRO has its own system for quality
analysis and checks. Fruits and vegetables presentation and packing are designed to make
life easier for their customers. There is a wide range of local and imported products
available under one roof.

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Edible Groceries, Canned Goods and Bakery

Edible Groceries include all such items that are consumed in every part of Pakistan on a
daily basis, such as Sugar, Vegetable Oil, Rice, Spices, Flour, Lentils and many other
products. A wide range of grocery items are available under one roof at METRO centers
with a mix of local and imported brands. The Canned Goods category offers Jams,
Ketchup, Sauces, Canned Fruit and Vegetables, Pet Food, Canned Fish and other canned
food products. In the freshly baked category, all kinds of breads, cakes, biscuits, etc. are
available.

Sweets and Confectionary

The assortment includes:
Biscuits, chocolates, toffees, chewing gums, candies, tea, coffee, cocoa powder, crispies,
Nimko, powder drinks and dried fruits and nuts.

General Grocery
Under this category, the products offered include:
Canned Goods: Fruit, Vegetables, Meats & Meat Products, Pet Foods
Edible Grocery: Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar, Sauces,
Pickles, Noodles, Soups, etc.

Tobacco and Beverages

The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices,
Energy Drinks, Squashes, Syrups & Concentrates, Non-Alcoholic drinks and cigarettes.

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Non Food
METRO offers a wide range of Non Food products.

Office Equipment
METRO caters to the needs of modern business by providing a wide range of office
equipment and materials. These include: Computers, Accessories, Printers,
Mobile phones, Fixed Line Phones, Faxes, School Products, Copy Paper,
Packaging Materials, Office Supplies, POS material and Stationary. All major
brands are available under one roof, such as HP, Samsung, LG, Motorola, Nokia,
Aurora, Sigma, Max, Pelikan, Piano, Picasso, etc.

Media, Radio & Accessories

METRO offers all the famous brand names such as Samsung, Sony, LG, Philips,
Olympus, Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets,
DVD Players, Home Theatre, Hi Fi, MP3/MP4 Players, Digital Camera,
Camcorder, Game Consoles, Car Audio, Batteries and Chargers, Books, Journals,
Magazines, Newspapers, Recorded, Unrecorded Media and Storage Media.
METRO prides itself in bringing the latest technologies & innovations to its
customers.

Home Electronics/House Hold

A wide range of Home Appliances such as washing machines,
refrigerators, freezers, cookers, microwave ovens, air
conditioners, built-in appliances, hand blenders, mixers,
deep fryers, irons, vacuum cleaners and all small
electric appliances. All leading brands such as LG,
Samsung, Mitsubishi, Haier, Dawlance, PEL,
Panasonic, Siemens, etc. are available at most reasonable prices.

Detergents
Detergents include all products that come under Cleaning & Caring. METRO Cash &
Carry offers a wide range of national and international brands are made available after
understanding the needs of their customers.
This category includes:
Laundry Detergents, Fabric Caring Agents, Dish Washing Agents, Hygiene Papers, Paper
Products, Shoe Cleaning & Caring, Insecticides and Disposables.

Cosmetics & Toiletries

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Cosmetics and toiletries included articles related to personal care and hygiene. Our focus
on understanding the needs of their customer enables METRO to build assortment that
becomes business solution for their customers.
The articles in this category include:
Baby care products; Bath and shower products; Color cosmetics; Deodorants;
Depilatories; Fragrances; Hair care products; Men & Women grooming products; Oral
hygiene; Premium cosmetics; Skin care and Sun care products.

Household Goods
The Household range includes products from pots and pans and chaffing dishes to
commercial tableware and glasses for Hotels, Restaurants and Caterers.
The selection includes brands in the following segments:
Pots & Pans (Tefal, Sonex, Majestic, Prestige), Tableware (Luminarc, Clayworks), Glass
(Pasabache, Bormioli Rocco, Toyonasic, Ocean), Cutlery & Cutting Tools (Cocktail,
Kiwi), Kitchen Utensils & Serving Articles (Fackleman). The range also include
decoration products (Walther Glass), Candles Cleaning items.

Home Improvement/DIY (Do it Yourself)

The Do It Yourself (DIY) department caters to all home improvement needs under one
roof with strong competitive prices in both local & international brands.
Categories available:
Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS) Electrical items (BUSH) Bathroom &
Sanitary (Faisal & ICL) Flooring (Krono Flooring) Paints and painting accessories
(ICI,Master Paints) General use and specialized hand tools (Stanley) Power tools
(BOSCH, Black & Decker) Generators (Honda) and operating equipment.
DIY also offers a wide range of car interior and exterior equipment, car care solutions
(MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR, NEXEN).

Home Textile/Home Decoration

METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket,
Table cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial
needs

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Ladies wear/Mens wear/Childrens wear/Shoes/Luggage

The Apparels Division at METRO offers a wide variety of
brands and high quality products at wholesale prices.
The Ladies wear category offers both Eastern and
Western wear. Mens wear offers top brands such as
Wrangler, Bonanza, Leeds, etc. for formal and casual
wear. The Childrens wear section offers Skids and
Colors and a modern collection of shoes under such
brands as Servis, Bata, Starlet. The luggage category
besides American Tourister, Eminent and Lambertazzi (a METRO brand) are
available.

Sports & Seasonal

This section offers high quality Gym Accessories, Motorcycles, Sports Apparel,
Swimwear and Sports Shoes. There is a complete collection of top brands is
available at compatible prices, such as Puma, Servis, Cheetha, and Ihsan Sports,
besides Pak Hero motorcycles. The section also offers a complete range of
imported Garden Furniture and Accessories, Lawnmowers, Camping, Water
Sports, BBQ, Decoration Items, Artificial Flowers and Planting Pots.
Additionally, some leading brands that are available include Barbie, Disney,
Fisher Price, Hot Wheel and Leapfrog

METRO own brands

In several food and non-food product categories METRO Cash & Carry offers a wide
range of its own brands. These brands are highly popular across the globe.
The availability of these brands allow their customers to save money without
compromising on the quality for which they are famous and feel proud of it.
Metro brands are:

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Sigma (non food items like stationary)

Alask (home appliances)
O.K (food items like rice)

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METRO Cash & Carry

Departments
Fresh
The Fresh department comprises fresh meat, fish, fruit and vegetables and dairy
section. Special care is taken in handling, storage and maintaining freshness of products
throughout their shelf life.
Freshness of food products is checked on a daily basis to make sure that no product is left
on the shelf that does not fulfill standard requirements of quality and freshness.
Ultra fresh products such as meat, fish, fruits and vegetables require special attention
because of their delicacy and sensitivity. These products are presented with guaranteed
freshness while maintaining the natural texture and flavor of the products through strict
inspections and controlled temperatures.
These products are sourced from very carefully selected suppliers who are totally
committed to quality and hygiene and who have demonstrated their strength to fulfill
Metros requirements for quality, temperature control, process control and goods
manufacturing and hygienic practices. Slaughter houses and processing units are
regularly audited by their Quality Assurance department.
Metro Cash & Carry Pakistan has the highest concern for the health of customers and
considers it a social, ethical and moral obligation to make available the best of Natures
products.

Dry Food
The Dry Food department comprises edible grocery, canned goods, beverages, sweets,
confectionery, as well as detergents and toiletries.
Special attention is given to the storage of high quality grocery items such as rice, pulses,
lentils, spices, etc., to maintain their coloxzsr, texture, and aroma. A separate area has
been designated for spices and nuts for the ease and comfort of customers.
Imported canned goods containing meat and derivatives are very vigilantly selected,
keeping in view that imported meat products are purchased only from Halal-certified
companies audited by the recognized Halal certification bodies of their respective
countries. They also maintain a list of Recognized Halal Certification Bodies of different
countries and ask the supplier to send METRO a copy of their Halal certificate for
verification.
`1` In-store bakery is one of its kind. All recipes, cooking temperatures and time are predefined. Proper preparation control is done through fully mechanized plants. The hygiene
and sanitation standards are fully complied too and their staff is trained to fulfill such
requirements.

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Hygiene & Sanitation

They are extra cautious about the hygiene and sanitation conditions to be ensured by
their suppliers especially for fresh food items.
Not only that they ask their suppliers to follow the quality standards, they also apply strict
hygiene and sanitation requirements in the day-to-day operations of their stores.
They only buy products that are hygienically prepared and properly handled at source by
suppliers. They ensure that sanitation measures are a key part of their production and
processing procedures.
Sold Chain
A cold chain is a temperature-controlled supply chain. Correct temperature controls are
imperative to keep fresh food products in their original form till their shelf life.
Therefore, maximum importance is given to the cold chain to ensure that their fresh
products such as meat, fish, fruits, vegetables and dairy items, are produced, handled and
transported to their stores through the cold chain and proper records of temperatures are
verified by recording the internal temperature of the products at the time they are
received.
For this purpose all vehicles supplying fresh products to Metro Stores are fitted with
temperature loggers that automatically keep a record of vehicle temperatures at certain
time intervals throughout the journey. This is verified by the Metro Quality Assurance &
Operations staff.
Inside the Metro centre, the cold storages and selling areas are well-equipped to maintain
the temperatures as required by each fresh product.

Facilities provided to the customer

They not only deliver, but install and set up

appliances like fl at-screen TVs, ensuring customers
are in the picture from day one.

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METRO Cash & Carry

Our reliable delivery teams ensure that customers

receive their purchases quickly.

Our staff are always on hand

to provide expert advice.

Sales and service staff are friendly and competent,

ensuring the perfect shopping experience.

Distribution System
of Metro

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Supply Chain Goal:

The goal of Supply Chain at METRO is to efficiently handle thousands of orders,
shipments and deliveries and ensure that goods arrive at the right place at the right time.
Supply Chain Management plays an important role in their high-performance logistics
system and enhances their capacity to supply food and non-food products on a daily basis
with consistent high quality, diversity and freshness.
Cold Chain Management:
The distribution of products that are temperature sensitive is a huge challenge. Quality
and freshness can only be assured if the goods are constantly kept under a temperature
controlled environment, right from the time they leave the producer till they reach the
customer.
At METRO Cash & Carry Pakistan, the warehousing and transport for frozen and chilled
products is ensured at a constant temperature (in minus or plus degrees), according to
product requirement. Temperature monitoring is done manually and by computerized
mechanisms, both during transportation truck and in cold storage

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HACCP
What is HACCP?

HACCP stands for Hazard Analysis Critical Control Point. HACCP is a pro-active
process control system by which food quality is ensured. This system has been
adopted by all Metro stores around the world and is mandatory for all Metro
stores to establish their food hygiene systems based on HACCP principles and be
certified from an accredited and reputed certification body.
The HACCP process consists of seven principles:

Hazard Analysis

Identifying Critical Control Points (CCP)

Establishing Critical Limits for n each CCP

Monitoring CCP requirements and using the data gathered to effectively

control processes

Corrective Action

Record keeping

Verification.

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The process starts with the identification and documentation of potential hazards. The
range of hazards could include safety hazards such as toxins, contamination,
foreign bodies, decomposition, microbiological and non-safety hazards such as
product quality, product substitution, etc. The next step is to identify "critical
control points" in the production process and establish critical limits. The key is to
separate the important control issues from those that have no real impact. CCP's
are those where the failure of the process would cause or contribute to the
occurrence of a hazard. Critical Limits are then established for each CCP. These
limits may be determined by Government regulation and are used to establish that
the HACCP system is working correctly.

Strategies
METRO Group is the worlds fourth-largest trade and retail group. Decentralised
management, the aim to be the first to enter new markets, internationality, innovative
business models and a global workforce that thinks and acts self-responsibly and
entrepreneurially have made METRO Group what it is today.
.

Customer orientation
They focus on their customers needs in everything that they do. They have to
respond quickly and flexibly to customer desires. Our strong customer orientation builds
on and extends METRO Groups traditional strengths. Our greatest challenge remains
addressing a wide range of very specific customer desires with the right formats and
concepts. These concepts must be aligned with and leverage the living and buying habits
of their customers, their customers customers as well as the respective markets degree
of maturity. Position and expansion with its four sales divisions, METRO Group is well
positioned for international success.

Who are METRO customers?

Only commercial customers are allowed to purchase at
METRO Cash & Carry. All customers are registered and
provided with a customer card. Our core customers are
small and medium-sized traders as well as hotel, restaurant
and catering businesses and other companies and
institutions. For them the METRO Cash & Carry
distribution network promises much greater efficiency than
the multilayered supply chain. They can purchase goods
more flexibly and at more favourable prices, compared to traditional procurement
sources. This enables METRO Cash & Carry to strengthen the competitiveness of its
professional customers. METRO Cash & Carrys customers select their merchandize at
the centre in the quantities they need, pay in cash and transport it all back to their

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businesses by themselves. All product categories are offered on a permanent basis and in
large quantities.

Suppliers
Metro applies strict Quality Assurance
controls over its suppliers of fresh
food products which include meat
and meat products, fish and fish
products, fruits, vegetables and their
products like salads and packaged
food.
Quality Assurance department. (QA)
The suppliers of meat, fish and their
products are required to assure Quality
Assurance department of Metro that
they are fulfilling basic requirements of hygiene, sanitation and Good
Manufacturing Practices. QA department pay surprise and regular visits to slaughter
house(s) and processing unit(s) of fish to check their operations. In case of any
nonconformity, the QA department may reject the whole lot ensuring that only the
healthy and hygiene products find their place in the Metro stores. QA department has also
engaged third party inspection bodies to check the operations of meat and fish suppliers
and submit report to QA department for follow up.
Suppliers also have to ensure that they shall abide by all temperature control protocols as
defined by Metro, not only during production but also during transportation to Metro
stores.
QA department has also engaged recognized and highly reputable testing laboratories
for testing the food products and samples are collected regularly from the production as
well as from the Metro stores and are tested to check whether they are fit for
consumption.
Suppliers of Metro have to implement the HACCP requirements in their whole
production process and Metro encourages those potential suppliers who are HACCP
certified and maintain their systems ethically and professionally.

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METRO cash & carry Principles:

1. Trust and Respect
Everybody's opinion counts
They treat every person the same way
2. Open Door Policy
They avoid organizational barriers
Two-way communication
They encourage change and sharing of ideas
3. Empowerment to Personal Responsibility
They allow people to take risks
They consider "making mistakes" as part of the game
4. Be a Role Model
They demonstrate commitment and enthusiasm
5. Setting Clear Personal Objectives and Tasks
They have implemented a management-by-objectives concept
6. Recognition and Reward
They consider honest and transparent feedback as a "must"
They reward high performance (not only with money)
7. Team Spirit
They encourage maximum team engagement and knowledge
8. Positive Working Environment
They guarantee a safe and healthy working environment
They encourage innovation and creativity
9. Corporate Social Responsibility
They are committed to the principles of social responsibility

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Laptop

Beauty solution Beverages

Passage

Electronics

Tobacco

Bakery

Printers

Wall
clocks

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Wall
hangings

Sports

UBL

Plastic
chairs

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Enterance

Cash counters

Toys

Sweets

Groceries

MAP of Metro Lahore

Delivery solution

Harpic

Masala and
achar

Cashier

Brite

Fish

PEL Home electronics

Textile & carpets

Dairy &
delicatessen

useholds

Grill
Meat

Fair & lovely

DIY Home improvements
Home improve-ments
me electronics
Philips energy saver
National achar National ketchup

Samsung Bravia

Candia

Printers

METRO Cash & Carry

Fruit &
vegetables

METRO Cash & Carry

Swot Analysis
Strength:

Loyal Employees
Large wholesale setup
No competitor till now
HACCP
Broader Variety
Deep Assortment
Monopolist
in
whole
selling
More than 20,000 SKUs
Reasonable prices

Weakness:

They dont entertain individual customers

Opportunity:

Then can enter in retailing

They have the opportunity to open more outlets throughout the
country

Threats:

Threat from Carrefour as they are going to open shortly in

Pakistan
Makro can be somewhat there competitor if they will enter in the
retail business

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Bibliography
Websites:
http://www.google.com.pk
http://www.metro.com
Books:
Retailing Management by Levy / weitz
Management:
Asim Iftikhar Ahmed
Floor Manager
Ihtisham Khan
Store Manager
Khurram Shehzad
Purchasing dept Head

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Out Line
Company history
Mission statement
Vision
Goal
What is metro
08 goals & results
Location in world
Success Story
Development of metro group
Metro in Pakistan
Metro in Lahore
Product Range
Food
Non food
Own brands
Departments
Facilities to Customers
Distribution Channel
HACCP
Strategies
Suppliers
Metro Principles
Map of Metro
SWOT analysis
Bibliography

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