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Ritch M. Banate was born on June 19, 1994 at Novaliches, Quezon City. He
currently resides at Block 7, Lot 7, Phase 1B, Carissa Homes, Bagtas, Tanza, Cavite. He
is the third child among the seven children of Mr. Romeo R. Banate and Mrs. Levenia M.
Banate.
He finished his primary education in Bagtas Elementary School located at Bagtas,
Tanza, Cavite in 2006. He spent his secondary education at Tanza National Trade School
which is located at Paradahan I, Tanza, Cavite in 2010.
In 2011, he enrolled at Cavite State University Tanza Campus under the
program of Bachelor of Science in Business Management, major in Marketing
Management. He was the Assistant Secretary of Supreme Student Government (SSG) for
Academic Year 2011-2012. In AY 2012-2013, he was elected as Vice President of Future
Administrators, Managers and Executives (FAME) Society. In AY 2012-2013 he was
also the Associate Editor of The Oracle, official student publication of the campus. In AY
2013-2014, he became the President of Central Student Government (CSG) and reelected again for AY 2014-2015.
He graduated on April 2015.
Daisy B. Dadivas was born on July 13, 1994 at Pasay City, Manila. She is the
eldest among the five children of Mr. Patroceio Dadivas and Mrs. Haydee B. Dadivas.
She is currently residing at Block 9, Lot 2, Ph 4 Carissa Homes, Bagtas, Tanza, Cavite.
ii
In 2007, she completed her primary education at Bagtas Elementary School and
finished her secondary education at Dimasalang National High School in 2011.
At present, she takes up Bachelor of Science in Business Management, major in
Marketing at the Cavite State University Tanza Campus.
She graduated on April 2015.
Fredmark M. Dulay was born on October 21, 1993 at Taguig, Manila. He is the
youngest among the two children of Mr. Ferdinand Dulay and Mrs. Margarita Dulay. He
is currently residing at Block 10 Lot 2 Bahay Katuparan, Bagtas, Tanza, Cavite.
In 2006, he completed his primary education at Bagtas Elementary School and
finished his secondary education at Tanza National Trade School in 2011.
At present, he takes up Bachelor of Science in Business Management, major in
Marketing at the Cavite State University Tanza Campus.
He graduated on April 2015 and work in his chosen field as well.
iii
ACKNOWLEDGMENT
The researchers would like to express their sincerest and warmest appreciation to
the following, who in one way or another, gave assistance, guidance and full support
upon the completion of this study:
Mr. Vincent C Cortias, adviser, for his patience, kindness, valuable
suggestions, immeasurable support and guidance throughout the entire conduct of the
study;
Ms. Debbie Rose T. Banag, technical critic, for her valuable assistance and
immeasurable effort and suggestions toward the improvement of this study;
Mrs. Mildred A. Sebastian, English critic and the department chairperson, for
her valuable assistance and for her constructive criticisms toward the improvement of the
study;
Ms. Joyce Erika S. Senaris, research development and extension coordinator, for
giving some advice for this research;
Prof. Cristina M. Signo, campus dean, for giving the opportunity to the
proponent to become a fruitful and good student;
Ms. Melona O. Igmasine, for her comments and suggestions to further improve
the study and;
Above all, to God Almighty, for giving knowledge, strength, wisdom, guidance
and blessings that made it possible for the researchers to finish this piece of work.
RITCH M. BANATE
iv
DAISY B. DADIVAS
FREDMARK M. DULAY
TABLE OF CONTENTS
Page
BIOGRAPHICAL DATA
iii
ACKNOWLEDGMENT..
iv
LIST OF TABLES...
LIST OF FIGURES.
vii
ix
INTRODUCTION
MARKETING ASPECTS
Demand Analysis
Supply Analysis..
Competitors Analysis
Consumer/Client Analysis..
Price Assessment.
13
13
Promotional Tools..
16
18
26
27
vi
Utilities
27
Manpower Requirements.
27
Quality Control
28
29
30
Vision..
30
Mission
30
Organizational Structure..
30
31
33
FINANCIAL ASPECTS...
34
34
34
34
Financial Statement.
35
38
Financial Control.
39
SOCIO-ECONOMIC ASPECTS..
40
Social Impacts.
40
Economic Impacts..
40
41
REFERENCES ....
43
44
vii
LIST OF TABLES
Table
Page
10
10
10
11
11
12
12
12
13
13
14
14
15
15
16
23
17
23
18
24
19
25
20
25
viii
21
26
22
27
23
35
24
38
25
38
ix
LIST OF FIGURES
Figure
Page
Milestones chart.
18
19
20
21
22
31
Page
45
Survey Questionnaire...
46
48
49
50
51
Equipment..
57
58
xi