COMPANY PROFILE

Ambuja Cements Ltd, a part of a global conglomerate Holcim, is one of Indias leading cement manufacturers and
has completed over 25 years of operations.
The cement industry is literally the building block of a nation. In that context Ambuja plays a key role in Indias
development and its blueprint for the future. It has always stayed on the fast track to growth and has gone on to
become a major player in the countrys cement sector.

The company, initially called Gujarat Ambuja Cements Ltd, was founded by Narotam Sekhsaria in 1983 in partnership
with Suresh Neotia. Global cement major Holcim acquired management control of Ambuja in 2006. The Company
has also made strategic investments in ACC Limited.

Ambuja Cement is an established brand in India for Ordinary Portland Cement (OPC) and Pozzolana Portland
Cement (PPC), with significant footprints across western, eastern and northern markets of India. Our customers
range from individuals house builders (IHB) to governments to global construction firms.

Ambuja has grown dynamically over the past decade. Its current cement capacity is 27.25 million tons. The Company
has five integrated cement manufacturing plants and eight cement grinding units across the country. It is the first
Indian cement manufacturer to build a captive port with three terminals along the countrys western coastline to
facilitate timely, cost effective and environmentally cleaner shipments of bulk cement to its customers. The Company
has its own fleet of ships.

Today, the Company has established itself as one of the most efficient cement manufacturers in the world. Its
environment protection measures are on par with the finest in the country. It is one of the most profitable and
innovative cement companies in India. The Company has also pioneered the development of multiple bio-mass cofired technologies for generating greener power in its captive plants.
The Companys most distinctive attribute is its approach to business. Ambuja follows a unique home grown
philosophy called I CAN, that gives people the authority to set their own targets and the freedom to achieve their
goals. Its focus has been consistent on two major building blocks that are resonated through its daily operations
Quality (of the product) and Safety (of the human resources involved in the creation of the product).

About Holcim

Founded in Switzerland in 1912, Holcim is one of the worlds leading suppliers of cement and aggregates employing
some 80,000 people, with production sites in around 70 countries. Holcims core businesses include the manufacture
and distribution of cement, and the production, processing and distribution of aggregates (crushed stone, gravel and
sand), ready-mix concrete and asphalt. The Company also offers consulting, research, trading, engineering and other
services. With a market presence on every continent, Holcim is more globally spread than any other building
materials group, allowing it to create a strong foothold in each individual market, and providing stable earnings for the
Group.

Vision

To be the most sustainable and competitive company in our industry.

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Mission - Create Value for all

Delighted Customers
Inspired Employees
Enlightened Partners
Energized Society
Loyal Shareholders
Healthy Environment

Delighted Customers
My actions speak more about my company than a mere advertisement. My function, however remote to the
customer, ultimately leads to satisfying him. My connection to him is like God. I may not see it. But, it exists.

Inspired Employees
I dont need orders to trust my colleagues. I dont need orders to seek challenges. Or to meet them either.
That, I know, is I CAN.

Enlightened partners
I will build enduring relationships with my dealers and suppliers. The full benefit of our engagement with
dealers and suppliers will only come when they act as partners in satisfying the customer. I will, therefore,
create win-win associations between my dealers, suppliers, my company and my customers.

Energized Society
I will energize, involve and enable people around me to realize their potential. The communities around me
are a part of my support system. A small improvement in their life will have a multiplier effect for everyone.

Cleaner Environment Pollution control

I will leave a cleaner planet for my children. For this, I dont need the rule book.

Cleaner Environment natural resources

I will use Nature responsibly and conserve its resources. If I allow Nature to replenish itself, it will provide
me with a permanent livelihood. And, the benefit will extend even to my childrens children.

Safety
I will adopt zero harm practices at work and everywhere. I never forget that my familys future depends on
my safety.

The Legacy
Formerly known as Gujarat Ambuja Cements Limited, this Company has been a story of pioneering
entrepreneurship.

A cotton trader from Mumbai and a reputed trading family from Kolkata came together to float a cement company.
They knew very little about cement manufacturing. Both, however, recognised the inherent strengths of the business:
cement was a core industry and would play a crucial role in a developing country like India. Moreover, there was little
technological obsolescence and the product would never go out of fashion.
Founded in 1983 by Narotam Sekhsaria in partnership with Suresh Neotia, Ambuja Cements rich legacy is a
testimony to the development of the nation and its belief in sustainability and concern for both the environment as
well as people. Today, it is a part of the global conglomerate Holcim, one of the worlds leading suppliers of cement
and aggregates.

Ambuja has always met tough challenges and seized opportunities that have come its way. It has nurtured a spirit of
enterprise and sought cutting-edge technology in its operations. With its innovative and dynamic approach it has
emerged as a benchmark for the cement industry in India.

This Spirit makes Ambuja Cement a product that embodies Giant Strength.

2002-2003

2005-2006

2007

2008

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2010

2011

2012

2013

1986

1987

1988-89

1992-93

1994-1995

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1997-1998

1998-1999

1999-2000

2000-2001

Sets up its first cement manufacturing plant at Ambujanagar, Gujarat with a capacity of 0.7 million tons.

Installs a new generation high-efficiency air separator which close-circuits the operation of the cement mill. With this
the Company achieved significant energy efficiency in its kilns bringing down power costs and also reducing
stabilising time from upto 18 months to a mere three months, a critical time line for a cement plant.

Undertakes the Van-Vihar project to convert a mined area into an environmentally restored and scenic location.

Introduces an innovative concept of bulk transportation in the country. Sets up a port and orders and commissions
three ships specially designed for the purpose. Adopts Kodinar Taluka in Junagadh district, Gujarat for all-round
development at a time when Corporate Social Responsibility (CSR) was not common currency. It marks the unveiling
of the human face of Ambuja.

Sets up a new unit of 9.4 lakh ton, Gajambuja Cement, at the existing premises of Ambujanagar, Gujarat. Sets up a
one-million ton cement plant at Suli, Himachal Pradesh. Commissions clinkerisation facility in Suli (Himachal
Pradesh) and Ropar (Punjab). Sets up the third one-million tonne plant at Ambujanagar.

Achieves highest-ever export by an Indian cement company: 5.33 lakh tons of cement and clinker are exported.

Increases power generation capacity to the extent of 40 MW at Ambujanagars power plant. Sets up a new 12MW
power plant at Himachal Pradesh. Undertakes environment protection measures at Kashlog mines in Himachal
Pradesh as a part of its commitment to being a responsible corporate citizen.

Amalgamates wholly-owned subsidiary Maratha Cements Ltd with itself.

Makes a foray outside India by setting up a cement terminal in Sri Lanka.

Commences work on a 2 million ton capacity plant at Maratha Cement Works, Chandrapur, Maharashtra. Carries out
rehabilitation work at Gujarat as part its CSR activity after an earthquake devastates many areas of the state. The
rehabilitation campaign becomes a model for relevance and community involvement.

Achieves 100% capacity utilization in Maratha Cement Works Chandrapur plant in the very first year of production.

The erstwhile Ambuja Cements Eastern Limited is amalgamated with the Company. Holcim enters into a strategic
alliance with Gujarat Ambuja Cements to participate in the growth market of India, making a public purchase offer to
the shareholders of The Associated Cement Companies (ACC) and Ambuja Cement Eastern. In the same year,
Ambuja Cement Eastern Ltd is amalgamated with the Company.

Adopts a new sustainable rural marketing model providing technical support in building rural infrastructure and
imparting training skills to villagers. Government of India confers Padma Bhushan award to company Chairman,
Suresh K Neotia for his contribution to Indian business and industry.

Adopts a goal of Zero Harm working environment. Allocates resources to strengthen the OH&S Management
system.

Launches Ambujas knowledge initiative program Ambuja Knowledge Center to enable industry professionals to
get a first-hand feel of the world of cement and concrete. During the year, three centers became operational in the
cities of Jaipur, Ahmedabad and Kolkata.

Commissions two grinding units of 1.5 million tonnes Dadri (Uttar Pradesh) and Nalagarh (Himachal Pradesh).
Dadri Grinding Unit in its very first year of operation receives the Integrated Management System (IMS) Certification,
including ISO 9001:2008, ISO 14001:2004, and OHSAS 18001:2007 by BSI (U.K.).

Completes 25 years of operation. Acquires stake in Dirk India Private Ltd, Counto Microfine Products Ltd and Nepalbased Dang Cement. Achieves water-positive status, as certified by an independent foundation, Det Norske Veritas.
Commissions two cement mills one each at Bhatapara (Chattisgarh) and Maratha Cement Works (Maharashtra),

increasing the total grinding capacity of the Company to 27.35 million tons. Commissions five wind turbine generators
with a total capacity of 7.5 MW at Kutch, Gujarat.

Announces the expansion of capacity at grinding unit Sankrail, West Bengal, increasing the capacity from 1.5 MTPA
to 2.4 MTPA Wins CII Sustainability Award 2012 presented by the President of India

Board approves a proposal to acquire Holderind Investments Ltd, Mauritius (Holcim), followed by a merger of Holcim
India into Ambuja. Commences work on the Marwar Mundwa project, a cement grinding unit at Rajasthan.

Spirit of I CAN
Give a man orders and he will do the task reasonably well. But let him set his own targets, give him freedom
and authority and his task becomes a personal mission:

The I CAN spirit encapsulates the management philosophy at Ambuja Cements Ltd.

It signifies that every individual contributes to the best of his potential to achieve the collective goal of many. This
process of tapping individual initiative for team synergy is at the heart of the culture nurtured over the years. It
emboldens employees to have an equal voice in the functioning of any system that they are a part of, enabling them
to achieve goals more efficiently as a team.

Ambuja Cements entered the cement business with the driving conviction that challenges are there to be met and
opportunities are meant to be seized. As the David among the established Goliaths, it saw a way to put the
competition at a disadvantage and that was to achieve maximum efficiency and productivity at the lowest cost.
The I CAN rationale promotes the virtues of accountability and empowerment at each level and keep the employees
motivated by letting them share equal responsibility

Product & Services

High Strength. High Performance.

Ambuja Cement is committed to make high strength cement that would enable our customers build strong and
durable structures.

To achieve this, the finest quality of limestone is used and state-of-the-art technology deployed. But our people have
also used one more ingredient Innovation. They have developed an innovative way of using fly ash to produce high
strength Portland Pozzolana Cement (PPC)

Millions of tons of fly ash is generated as waste annually by thermal power plants and poses a high environmental
hazard. This waste is put to productive use and this innovation has also meant 25% less limestone is used in the
production of cement.
Ambuja Cement latest breakthrough is the launch of Ambuja PLUS, a high quality cement with a promise of more
strength. This new cement, just released in the eastern and western markets, offers twin advantages higher
strength in concrete as well as long term durability.

Our wholly owned subsidy Alccofine, specializes in micro materials which are widely used in high strength concrete at
prestigious projects throughout India. The Alccofine Micro Materials range from high strength concrete additives to
special applications in tunnels and dams.

Knowledge Centres & Concrete Labs

So far, Ambuja Cement has set up 14 Ambuja Knowledge Centres across the country to provide a knowledge sharing
platform for construction professionals. Here, professionals provide all technical knowledge support which includes
practical workshops on mix design and quality supervision. Sessions conducted in these centres are popular and
attended by professionals of established large scale projects to small scale individual start-ups. For more information,
visit www.foundationsakc.com.
In its concrete labs two of which are NABL accredited Ambuja has successfully developed 100 MPa grade
concrete and other special concrete like self compacting concrete and pervious concrete as per the clients specific
requirements.

Sustainability
AMBUJAS JOURNEY ON SUSTAINABLE DEVELOPMENT
Ambuja Cement Limited in line with its corporate philosophy of Sustainable Development, has always been in the
forefront of environmental improvement initiatives.

Ambuja Cement Ltd started its journey with the commissioning of its first Cement Production Complex at
Ambujanagar with a capacity of 0.7 MTPA. Thereafter, the second and third production lines at Ambujanagar were
commissioned on reclaimed mined land, mined during the initial 22 months of Ambuja Cement Ltds production. In
recognition of the activities carried out by Ambuja Cement Ltd in the areas of environment and social responsibility,
Ambujanagar was cited as an example for the Indian Cement Industry and The Ministry of Environment & Forests
acknowledged this achievement and bestowed the first National Award for Prevention of Pollution in 1991. This
National award was once again accorded to us in 2002-2003 for our Unit at Ropar.

At all locations you will find 100% restoration of mined area, 100% recycling of sewage, zero discharge of waste
water and emissions well below statutory standards. All our units are certified to the global standard- Environment
Management System (ISO 14001:2004). A few of our units are certified to Integrated Management System including
Quality Management System (ISO 9000), Environment Management System (ISO 14001) and Occupational Health
and Safety Management System (OHSAS 18001). We regularly check the environmental performance of our units
through the management system and Plant Environment Performance (PEP) framework.

Ambuja Cement Ltd enjoys recognition for high productivity, low power consumption, low fuel consumption, best
pollution control and environmental preservation efforts, as well as Energy Conservation and has received many
awards.

Policy and Goals

We believe the vision of sustainable development and environment conservation can be achieved more effectively
through a structured and systematic approach. ACL is empowered by the overarching Corporate Environment Policy
along with unit specific policies. The corporate policy is in conformance with the Ministry of Environment and Forests
guidelines. In addition, we also have various specific policies like Corporate Sustainability Policy, Climate Change
Mitigation Policy and Green Procurement Policy which mention Companys approach on Sustainable
Development,Climate Change Mitigation and Greening of Supply Chain.

All our manufacturing locations have environment team, equipped with laboratory facilities to enable the complete
monitoring of stack emissions, ambient air quality, noise level and water quality. These teams are also responsible for
implementing various environment initiatives at the units.

01Sustainability Policy

02Climate Change Mitigation Policy

03Corporate Social Responsibility Policy

04Green Procurement Policy

05Corporate Environment Policy

Sustainable Development

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Sustainable Supply Chain

Sustainability Principles in Procurement Ambuja Cements Limited (ACL) seeks to engage in long-term relationships
with uppliers that commit to their social responsibility, that adhere to international standards such as SA8000 (Social
Accountability) and ISO 14001 (Environment Management System) and that have systems in place to comply with
relevant local provisions.

The Company has set minimum requirements of Sustainability (including environment management, safety standards
and social accountability) to be followed by any Supplier/Third Party Service Providers (Contractors). A standard
questionnaire on CSR & OH&S is sent to Suppliers while seeking requests for quotations in which appropriate
clauses have been incorporated based on the nature of order.

It is mandatory for new suppliers to provide these details. Most ofACLs Vendors have been covered on all Plants
basis. The aim of this is to help reduce the number of Supplier related incidents. In cases where Suppliers are not
able to meet these minimum requirements, we engage in a dialogue and adopt mechanisms to improve our
Suppliers standards.
Re-assessment of qualified Suppliers compliance with these requirements shall take place within the regular
schedule of Supplier re-qualification. However, in any cases of violation or obvious non-compliance by the Supplier,
re-assessment must be immediate.

Contractual

Agreement

of

Compliance

The Company also has clauses pertaining to Safety, Environment Management and Corporate Social Responsibility
which are included in all the Purchase Orders/Agreements. During the year, no cases of human rights violation (viz.
incidences of child labor, forced or compulsory labor, overtime without pay etc.) were recorded in our operations.

Sustainable Procurement Guidelines

The principles of Sustainable Development -Value Creation, Sustainable Environment Performance and Corporate
Social Responsibility- are integral to our business strategy.

Our parent Company, Holcim has always been committed to procure responsibly and now the Group has constituted
an integrated approach to ensure consistent management of the risk derived from doing business with Suppliers that
do not uphold the Companys standards on environment, OH&S and social responsibility. Holcims commitment to
sustainable development is not confined to the boundaries of its operations and expects its Suppliers to do likewise.

The Company has started the implementation of Sustainable Procurement through Holcim Supplier Code of Conduct.
This has listed nine standards that Suppliers are expected to adhere to, in addition to complying with local and
national laws and regulations.These standards cover Occupational Health and Safety (OH&S), Working
Conditions,Freedom of Association and Non-retaliation, Forced Labor, Child Labor, Non-Discrimination,
Environmental Regulatory Compliance, Management of Environmental Impacts, Bribery and Corruption.