VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

F.Y. B.B.A.
Semester - I
Paper - I
Elements of Economics P.I
1>.

Nature of Economic Problem

(8%)
What is an Economic Problem- the problem of scarcity- the problem of choice- the
problem of efficiency-Economic and non-economic?
Activities.

2>.

Nature & Scope of Economics

(12%)
Early Defination -Science of wealth-Marshallian defination- Robbins definationSamuelsons defination-Micro & Macro Economics, their defination, importance &
limitations-Economics As positive or normative science-Relationship of Economics with
Other science.

3>.

Demand Analysis
(20%)
Meaning-Individual demand & Market demand Determinants of demand -Factors &
Influencing market demand-Law of demand Types of demand-Demand for consumers
goods and produces goods, Autonomous demand and company demand,price demand
,Income demand, cross demand, short run demand and long run demand Industry demand
and firm demand. Demand for casting meaning-its signifiance -methods of demands for
casting criteria of a good fore castong method.

4>.

Supply Analysis
(8%)
meaning-the determinants of supply-the law of supply-causes for change in supply.

5>.

Cost Analysis
(20%)
Three concepts of the term cost,real cost, oppoertunitycost, money cost, total cost-fixed
cost-average fixed cost-variable cost-total variable cost-Average total cost-marginal costbehaviour of short run average cost curves-Ushape cost curve-Relationship between
marginal cost and average cost-long run cost-long run total cost long run average costlong run marginalcost.

6>.

Revenue Analysis
Total revenue-Average revenue-marginal revenue-revenue curves

7>.

(8%)
Meaning of national Income concepts of national income-gross National
product(GNP),gross domestic products(GDP),net national Product(NNP),Personal
Income(PI 1 ), Disposible income(DI),Methods of Measurement of national income-cencus
of product method-census of Income method census of expenditure method-problms in
measuring National income-circular flow of economic activity.

8>.

(8%)
concept of money-defination of money-functions of money-money and near moneycomponents of money supply-factors affecting money supply-demand for money

9>.

Business cycle- meaning features, phases of business, cycles-

::1::

(8%)

(8%)

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

F.Y.B.B.A.
Semester - I
Paper - II
Principles of Management
1>.

Nature and Scope of Management:(15%)

Meaning, Significant, Management as a process, characteristics, Objectives management
functions, management as an profession. Approaches to study of modern management
empirical approach, Social system approach, human behavior approach, Decision theory
Approach. code of conduct for professional manager(AIMA)

2>.

Planning and decision making:(15%)

Meaning, Nature, Planning premises and constraints, planning process. Classification of
plan on basis of scope, time, function including corporate planning, forecasting meaning
& significance. Decision making- meaning & process, effective decisions, brief idea about
individual Vs group decision-making.

3>.

(15%)
Organizing:Meaning, process, principles types of organization. its merit & demerits(Line, function,
Line & staff and committee.)Basis of departmentation,centralization and
decentralization,concept of informal organization.Delegation of authority meaning &
process.

4>.

Staffing:(10%)
Meaning & Importance of staffing. Recruitment & selection Meaning-Process only.
Training & development Meaning & significance only.

5>.

Co-ordination:(15%)
Meaning importance & techniques for effective co-ordination.
MOTIVATION : Meaning, Importance& Maslow theroy and x & y theory,
theory.
LEADERSHIP :
meaning, Importance, qualities of leadership and styles of
leadership.
COMMUNICATION : Meaning, Important process principles of effective communication
Barriers to effective Communication.

6>.

CONTROL

Meaning, Importance & process of

(10%)
Control, management Audit, Budgetary control - smearing, benefits,
problems.

Reference books
1.Essentials of Management

-Harold knootz
-Heinz weihrich
(Mcgraw Hill & publication Co.)

2.Business organisation & Management

-Y.K.Bhusan
(Sultan publication)

3.Modern Business Organisation & Management

-S.A.Sherleker
-V.S.Sherleker
(Himalaya publication)
4.Principles of Management

-T.Ramswamy
(Himalaya Publication)

5.Principles of Management

-Prin T.J. Rana

(B.s.shah publication)

6.Principles & Practices of Management

-L.M.Prasads

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

F.Y.B.B.A.
Semester - I
Paper - III
Communication Skills-1
Objective: To acquaint the students with the knowledge of English Grammar and to enable them
to write effectively in English pertaining to different Business Situations like, Maintanance of
goodwill. Request letters, Credit letters, and Collection letters etc.writing of speeches.
1>.

English Grammar:
(40%)
-Construction of sentences, use of tenses, punctuations, direct & Indirect speeches, active
& passive voice, degree of comparison ion, use of articles.
-Types of statements-Simple, compound, complex and Compound complex, Introgative Yes/No and who questions, Exclamatory-what and how Types command and request.
-Use of important words and phrases.

2>.

Basic concept of communication

-Four levels of Business communication
-Intra communication.
-Inter communication.
-Organizational communication.
-Technological communication.

(10%)

3>.

Characteristics of Good Communication

(05%)

4>.

Letter Writing
-Programming for different types of business letters with Examples.
-Goodwill letter.
-Request letter.
-Sales letter.
-Complaint letter.
-Inquiry letter.
-Internal correspondence & memos.
Essay Writing and format of a Report

(35%)

5.

(10%)

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

F.Y.B.B.A.
Semester - I
Paper - IV
Computer application-1 (Elements of office automation tools)
Internal marks: 18(practical)+ 12(Theory)=30Marks.
External Marks:40(practical)+30(Theory)=70Marks.
1>.

Introduction to
-Hardware
-Block diagram of computer and explanation of related terms
-Input devices like Keyboard, Mouse etc.
-Output devices like Printer etc.
-Storage devices like Hard disk, CD, Floppy disk etc.

(15%)

2>.

Introduction to
-Software: System Software, Application software.
-Computer Languages: High level & Low level
-Operating Systems
-Functions and features
-Types of operating systems: Single User, Multi user

(15%)

3>.

Introduction to
-Concept of Window, Icon, Menu etc.
-File Manager
-Print Manager

(15%)

4>.

Word Processing Package

-Features of word processors
-Typing, Editing, Proofing and Reviewing
-Formatting Text and Paragraphs
-Automatic Formatting and styles
-Tables
-Graphics and Frames
-Mail Merge
-Macros

(20%)

5>.

Presentation package
-Creating and Editing Slides
-Creating and editing objects in the slide
-Animation and slide transition effects
-Creating and Running slide show
-Templates

(15%)

6>.

Spreadsheet Package
-Concept and features of spreadsheet
-Working and editing in workbooks
-Formatting
-Charts, maps and graphs
-Importing/Exporting file

(15%)

7>.

Computer Applications
-Banking
-Commercial Enterprises
-Industrial Enterprises
-Offices
-E-communication

Reference Books:
1.

An introduction to computer studies-Noel kalicharan, Cambridge press

2.

How computers works-Ron White, Techmedia.

3.

windows 98 and MSOffice 2000 (In Gujarati)-Antani and shah, TMH.

4.

Computer Fundamentals-Ashok Arora and shefali bansal, Excel books

5.

Using Msoffice2000-Bott, PHI

6.

Office2000 made easy the basis & beyond Naibour, TMH

7.

Teach yourself MSOFFICE 2000 in 21 days-Ulrich, Tech media.

8.

Peter Coeffee teaches PCS-Coeffee, PHI

(5%)

VEER NARMAD SOUTH GUJARAT UNIVERSITY

F.Y.B.B.A.
Semester - II
2001
Paper V

Managerial Economics

Paper VI

Communication Skills- II

Paper VII

Financial Accounting

Paper VIII

Quantitative Methods- I

VEER NARMAD SOUTH GUJARAT UNIVERSITY

F.Y.B.B.A.
Semester II
Paper - V
Managerial Economics
1. Definition Nature & Scope of Managerial Economics :

(20%)

Definition of Managerial Economics Nature of Managerial Economics

Characteristics of Managerial Economics Significance of Managerial Economics
Scope of Managerial Economics Relationship of Managerial Economics with
Economics & also with other disciplines Fundamental tools in Managerial
Economics Decision Making & Forward Planning Importance in Business
Decision Role of a Managerial Economist in Business Responsibilities of
Managerial Economist in Business
2. Production Analysis :

(20%)

Meaning of factors of production Total Product, Average Product & Managerial

Product Production Function Linear homogeneous Production function Short
run and long run Production Function Cobb Douglas Production Function
Constant Elasticity of substitution Production Function Iso Quants Marginal rates
of technical substitution Law of variable proportions Returns to Scale Iso Cost
line Least cost combination of factors of production Expansion path Ridge lines.
3. Elasticity of Demand :

(15%)

Price elasticity, Income elasticity, Cross elasticity Their definitions, Types, Methods
of calculation Importance in Managerial decisions Advertisement elasticity
Elasticity of Substitution [Problems on Elasticity]
4. Market Structure Analysis :

(20%)

Meaning Feature Classification factors affecting size of a Market Features of

Perfect competition Price determination under perfect competition Demand curve
facing the firm & industry under perfect competition in short run and long run
Features of Monopoly Price determination under monopoly Causes of monopoly
Nature & shape of demand curve and marginal revenue curves under monopoly
Pricing & Output decision under monopoly in short run & long run Price
discrimination Meaning , Degrees of Price discrimination- Possibility &
profitability Effects of Price discrimination - Dumping Meaning and Motives of
dumping Price determination under monopolistic competition Nature of Demand

curve Concept of group equilibrium Price and output determination in short run
and long run under monopolistic competition Selling Cost Meaning of Selling cost
and Production cost Its effects on demand. Wastages on monopolistic competition
Meaning Features of Oligopoly Market Pricing under Oligopoly Problems in
Oligopoly Classification of Oligopoly Kinky demand curve Price leadership.
(15%)
5. Profit Planning and Investment analysis :
Profit Planning Gross profit, Net profit, Normal Profit, Characteristics of Profit
Theories of Profit Francis Walker, F.B.Hawley, J B Clark , F N Knight, J A
Schumpeter. Prof. Taussing Profit Management & Profit policy Profit forecasting
- Concept of Risk & Uncertainty Meaning of capital Budgeting Methods of
evaluating investment proposals Net Present Value criterion (NPV) Profitability
Index criterion (PI) , Internal Rate of Return criterion (IRR) Pay back period method,
Average Rate of Return (ARR) methods- Project appraisal for private sector- Cost
Benefit ratio-Net terminal Value(NTV) Demand for & supply of capital Capital
Rationing.
(10%)
6. Case Studies :
Meaning & Nature of Case study Usefulness & Limitation of case study method
some cases for discussion on Capital budgeting & Production Analysis.

Reference :
1.

S.M. Joshi, Rajendra Joshi, Micro Economic Theory An Analytical approach,

Wishwa Prakashan.

2.

Baumol Willams Economic Theory and Operation Analysis

3.

A Lauja , Economic Theory

4.

Willemson Oliver, The Economic of Discretionary Behivour :

Management objectives theory of firm

VEER NARMAD SOUTH GUJARAT UNIVERSITY

F.Y.B.B.A.
Semester - II
Paper - VI
Communication Skills - II
I (Text 1) ENGLISH ONLINE : COMMUNICATION FOR
INFORMATION TECHNOLOGY
All the reading texts are supposed to be taught with special emphasis on the following (The
skills and items covered during the 1st semester are to be overlooked)
Introduction
Content of the texts
Grammar, Usage, Punctuation, Capitalization and spelling.
Abbreviations, Acronyms, Numerals, Vocabulary.
Dictionary Skills, Reference Skills.
Note-taking/Note making Skills
Editing and Proof reading.
Notices/Agenda/Minutes, Reports.
Reading Skills (S Q 3 Methods)
Presentation Skills
Oral Presentation
Using Visuals in Presentations
Presentation through written text
Using multimedia in Presentation.
Presenting Yourself in an Interview.
Writing Application with CV/RESUME.
II (Text-2) EFFECTIIVE BUSINESS COMMUNICATION
- Asha Kaul. Prentice- Hall of India (PHI), New Delhi-2000
(Only Ch.II Prescribed for theory)

Oral Communication
Introduction.
Noise
Barriers to communication.
Listening
Feedback
Telephonic message
Dialogue/Conversation.
Presentation/Speech.

(Ref. Book LETs TALK ENGLISH , M.I.JOSHI , GURJAR Ahemdabad,1996)

III Written Communication
Notice, Agenda, Minutes.
Reports (Individual & committee Reports fitting to Business situations only.)
Applying for a Job with Resume/CV/Biodata.

 Interview Letters
Resignation Letters.
For specimen Reports, Presentations, Speeches, Applications, Interview and Resignation
letters refer to :
(1) ESSENTIALS OF BUSINESS COMMUNICATION
Rajendra Pal & J.S.Korlahalli, Sultan Chand & Sons,2000
(2)

Text Nos. 1 & 2

DISTRIBUTION OF MARKS
Marks
7

1. Grammar , Usage, Punctuation, Capitalization, Spelling,

Abbreviation, Acronyms, Numerals, Vocabulary.
(7 out of 7 to be attempted)
2. Text Content (Text No. 1) short-Answer type questions.
(3 out of 5 to be attempted)

3. Short notes/Short answer type questions ( Answer in about

one page) on Theoretical tips and various Skills covered in
Text 1 & 2.(3 out of 5 to be attempted)

18

4. Agenda/Minutes, Report(Business Situations only)

5. Presentation/Speech (written form) in seminar/conference/

meeting (Business situations only)

6. Job Application with Resume/Interview Letter/

Resignation Letter

7. Dialogue/Conversation/Telephone Conversation
( Based on M.I.Joshi book)

9
Total

70

VEER NARMAD SOUTH GUJARAT UNIVERSITY

F.Y.B.B.A.
Semester - II
Paper - VII
Financial Accounting
Objectives :
1. To train and converse the students with the basic Principles of Accounting,
Concepts, Theories Leading to preparation of Final Accounts.
2. To imparts knowledge of the basic concept of computer relating to accounting.
1) Introduction to Accounting
Meaning, Functions and Limitations of Accounting .

(5%)

1) Accounting Concepts :
(a)
Meaning of Accounting Concepts and Conventions
(b)
Basic Accounting Concepts and Conventions
(c)
Fundamental Accounting Assumptions

(10%)

3) Book-keeping and Accounting :

(20%)
(a)
Preparation of Journal , various Subsidiary Books
(b)
Preparation of Final Accounts Trial Balance and Final Accounts of only Sole
Proprietorship.
(c)
Structure of Balance Sheet (including structure of companys Balance Sheet as per
schedule VI. Horizontal and Vertical form of Balance Sheet.
4) Preparation of Bank Reconciliation Statement.

(10%)

5) Depreciation :
(15%)
Meaning ,Objectives for Providing Depreciation, Methods of Depreciation (theory
only), Examples only on Straight Line Methods and Diminishing Balance Method.
6) Accounting of Non-Trading Concerns.
(20%)
Salient feature, Distinction between Receipt and Payment Account, Income and
Expenditure Accounts.
Examples on preparation of Income and Expenditure Accounts and Balance Sheet
from the Receipt and Payment Account only.
7) Computer Accounting :
1) Introduction and framework of Computer Accounting.
2) Accounting Packages (Tally only)
Note : Problems carrying not less than 70% of marks shall be asked.
Practical in the point no. 7 is prescribed. One period per week.
Practical Exam of Accounting Packages is recommended.

(20%)

Reference Books :
1) Introduction to Accounting

T.S.Grewal , Sultan Chand & CO.

2) Principles of Accounting

Rupram Gupta , Sultan Chand & CO.

3) Modern Accountancy

Hanif & Mukharjee, Tata MeGrill

4) Financial Accounting

Shukla & Grewal

5) Advanced Accountancy

S.N.Maheshwari

6) Accounting with Tally

K.K.Nadhani , B.P.B. Publication, Delhi

7) How to Use Tally

Snajiv Garg , Mashbra Industries P. Ltd.

& B.M. Agarwal (Publication Division) Delhi

8)Tally Tutorial Accountancy Vol-I K.K.Nadhani

A.K.Nadhani

, B.P.B. Publication, Delhi

VEER NARMAD SOUTH GUJARAT UNIVERSITY

F.Y.B.B.A.
Semester - II
Paper - VIII
Quantitative Methods - I
1)

2)

3)

4)
I)

(10%)
Sets, Subsets, equality of two sets, Null set, Universal set, complement of a set, Union
and intersection of sets, difference of two sets, Venn diagram, laws of algebra of sets,
Demorgans laws & Cartesian product of two sets. Natural numbers, Integers, Rational
numbers., Real numbers absolute value and its properties.
(10%)
Relation, function and their graphs, constant functions, polynomial functions, rational
functions, exponential functions, logarithmic functions, functions in economic theory
(demand, supply, consumption, revenue & cost function) ,equilibrium price.
(20%)
Matrices, addition subtraction, scalar multiplication and multiplication of matrices,
Null matrix, identity matrix, transpose conjugate matrix, symmetric & skew
symmetric orthogonal matrices, determinants and their basic properties (without
proof), Singular & nonsingular matrixes, inverse of a matrix , ad joint of a matrix,
solution of a system of linear equations using matrix theory.
(35%)
Limits of functions, limits of sum, product, quotient of time-functions, their uses in
Evaluating limits
lim (1+1/n )n , lim ax-1 , lim Xn - an
n
x0 x xa x - a

II)

Derivative of explicit, composite and implicite function, derivatives of exponential

and logarithmic functions, Rules of differentiation (without proof). Higher order
derivatives, maxima & minima.

III)

Indefinites integrals, antiderivative , standard integrals, Basic rules of integrals,

integration by parts. Integration by substitution, definite integrals, Simple properties
of definite integrals . Total revenue from marginal revenue & Total cost from
marginal cost.

5) Linear Programming :
(25%)
Graphical Method , Transportation Problems (without degeneracy resolution),
Assignment problems, N-W corner rule, Vogels method, modified distribution
method, simple Assignment problems in production function of management.
Reference Books :
1. Business Mathematics
: D C Sancheti & V.K.Kapoor
Sultanchand & Sons
2. Mathematics for Business Studies
: J.K.Thakral
Mayoor Paper Books.
3. Mathematics for Management
: M Raghavachari ,
Tata-Mcgraw Hill
4. Operations Research
: Goyal & Mittal
5. Operations Research
: J.K.Sharma

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

B.B.A. Programme
2nd Year Syllabus
S.Y.B.B.A.(3rd Semester)
(In Force from July-2002)
1. Paper

- IX

Marketing Management

2. Paper

- X

Behavioral Science

3. Paper

- XI

Management Accounting

4. Paper

- XII

Quantitative Methods-II
( Statistics Oriented)

VEER NARMAD SOUTH GUJRAT UNIVERSITY

S.Y. B.B.A. Programme - semester - III
Paper XII - Quantitative Techniques II

(earlier called statistics for management)

OBJECTIVE:
The course is designed to impart the basic knowledge of Statistics, to acquaint the students with the
practical utility of the subject with special reference to Business and Commerce and equip them with
those statistical tools and techniques which shall provide them the necessary background for the
applications of these techniques in different areas of management.
1.
(20%)
(A) PROBABILITY:
Mathematical (classical) and axiomatic (modern) definition of probability of an event, law of addition
and law of multiplication of probability (w/o proof), independent events, conditional probability,
simple examples.
(B) ELEMENTARY PROBABILITY DISTRIBUTIONS :
Defination of a random variable (discrete & continuous); Mathematical expectations; Theorems of
addition & multiplication of expectation (w/o proof),simple examples; Defination of probability
distribution of a random variable, Binomial, Poisson and Normal distributions (w/o derivations) and
their properties (w/o proof), their simple applications.
(20%)
2
(A) CORRELATION (FOR TWO VARIABLES ONLY) :
Meaning, definition 7 properties of product moment correlation coefficient, Its computation from
ungrouped data, Spearmans Rank correlation coefficient including tie ranking,its computation and
interpretation.
(B) REGRESSION (FOR TWO VARIABLES ONLY) :
Lines of regression, Fitting of regression lines by the method of least squares (w/0 proof),
Regression coefficients and their properties, their computation and interpretation.
TEST OF HYPOTHESIS :
(30%)
3
Simple & composite hypothesis, two types of errors, critical region, level of significance.
(A)
LARGE SAMPLE TESTS :
(B)
Testing the significance of (i) single mean, (ii) difference between two means, (iii) single
proportion, (iv) difference between two proportions.
(C)
ALL SAMPLE TESTS:
T-test for (i) single mean and (ii) difference between two means (including paired t-test); f-test;
x2-test for (i) population variance, (ii) goodness of fit, (iii) independence of attributes; yates
correction for continuity of x2-test.
(D)
ANALYSIS OF VARIANCE:
Analysis of variance one-way and two-way classifications with one observation per cell (w/o
rigorous mathematical treatment), simple examples.
APPLIED STATISTICS:
4
(30%)
(A) TIME SERIES ANALYSIS:
Definition, components of time series, estimation of trend by (i) moving average method, (ii) method
of least squares, estimation of seasonal component by(i) simple average method (ii) ratio to moving
average method.
(B) ELEMENTRY DECISION (THEORY):
Meaning and scope , decision framework, decision tree, decision under uncertainty, expected
opportunity loss, expected monetary value, expected value of perfect information, maximin &
minimax criteria.
(C) STATISTICAL QUALITY CONTROL :
Concept of quality and statistical quality control, x & r charts for variables, p-chart for fraction
defectives, c-chart for no. of defects per unit.
(D) SAMPLING METHODS:
Sample survey & its advantages over survey; Basic concept of simple random sampling and statified
random sampling. Drawing a simple random sample (with or w/o replacement) and estimating its
mean and variance.
REFERENCES :
1. Business Statistics : Gupta S P & Gupta M P , S Chand & Co.
2. Business Statistics : R S Bhardwaj , Excel Books
3. Fundamentals Of Mathematical Statistics : S C Gupta & V K Kapoor, Sultan Chand & Sons.

4.
5.
6.
7.
8.

Fundamentals Of Applied Statistics : S C Gupta & V K Kapoor, Sultan Chand & Sons.
Statistical Methods In Managerial Decision :Mustafi , Mcmillan
Basic Statistics : B L Agrawal, New Age International Publishers
Statistical Methods In Business & Social Sciences : G V Shenoy & Madan Pant, Mcmillan
Statistics For Business & Economics : Honda, Mcmillan

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

Paper XI - Management Accounting
S.Y.B.B.A SEMESTER III,
In force from July- 2002

OBJECTIVES :
1. To acquaint the students with the concept of management accountancy.
2. To develop in them the ability to evaluate & use accounting data as aid to decision
making for management as a whole.
1 INTRDUCTION
5%
Conceptual knowledge of cost & management accounting, definitions, difference between
management accounting with financial accounting & cost accounting, advantages &
limitations of management accounting, role of management accounting.
15%
2 COMPANY FINAL ACCOUNTS
30%
3 ANALYSIS & INTERPRETATION OF FINANCIAL STATEMENT
(A) Limitation of financial statements.
(B) Techniques of financial statement & analysis. (comparative financial statement,
common size statement & trend percentage).
(C) Interpretation of financial statement.
A. Ratio analysis
1. Meaning, advantages & limitations of ratio analysis
2. Calculation & brief interpretation of following ratio.
1. Liquidity & Solvency ratio :
Current ratio, Liquid ratio, Acid Test ratio, Proprietary ratio, Debtequity ratio, Capital gearing ratio, Fixed assets to proprietary ratio,
Long term funds to fixed asset ratio.
2. Profitability ratio :
Gross profit ratio, Net profit ratio, Return on capital employed ratio,
Return on shareholders fund
3. Efficient ratio :
Stock turn over ratio, Debtors ratio, Creditors ratio, Operating ratio
b. Fund flow analysis
preparation of fund flow statement
15%
4 BUDGETARY CONTROL
(A) Meaning & significance of budgetary control example on cash budget & flexible budget
(B) Zero based budgeting
15%
5 COST VOLUME PROFIT ANALYSIS
(A) Meaning & significance of marginal costing.
(B) Break-even analysis (examples including one key factor)
10%
6 DECISION MAKING
Differential cost, relative cost, application of differential cost analysis through case study
in the following decision making areas :
make or buy decision, determination of product mix, dropping a product line & expand or
contract.
7 REPORTING TO MANAGEMENT
5%
Meaning, objectives & types of report. Essentials of a good report. Report to levels of
management.
5%
8 RESPONSIBILITY ACCOUNTING
Defination, Steps, Responsibility Center, Advantages of Responsibility Accounting
LIST OF REFERENCE BOOKS
1. COST & MANAGEMENT ACCOUNTING S. N. MAHESWAR GREWAL
2. MANAGEMENT ACCOUNTING N. VINAYAKAN & G. B. GUPTA
3. MANAGEMENT ACCOUNTING HINGORANI & RAMNATHAN
4. COST ACCOUNTING JAWAHARLAL
5. COST ACCOUNTING P. K. BHAR

6. COST ACCOUNTING JAIN & NARANG

7. MANAGEMENT ACCOUNTING KHAN & JAIN
8. ADVANCE MGT. ACCOUNTING K. KISHARE

::2::

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

Paper X - Behavioural Science
S.Y.B.B.A SEMESTER III,

OBJECTIVES :
1. To make the students understand why human beings react as they do and the importance
of behaviour in shaping the personality.
2. To help develop a sense of empathy while dealing with people for organizational
excellence.
3. To help develop credibility and transparency when two or more persons communicate with
each other.
4. To mould the young people at appropriate age to transform them into good citizens.
PEDAGOGIC TOOLS:
(1) Lectures (2) Case study
(5) Seminar (6) Role play

(3) Presentation (4) Group discussion

(7) Practical exercises

EVALUATION :
SR.
PARTICULAR
NO.
Marks/weightage for Active Participation in the
class and practical exercises (including case
1
study, role play, group discussion, etc.) Given by
the faculty.
Marks/weightage for Practical Assignment given
2
by the faculty.
3
Marks/weightage for Attendance.
4
Marks/weightage for Internal Examination.
5
Marks/weightage for External Examination.
6
Total (30+70=100 marks)

WEIGHTAGE
INTERNAL
EXTERNAL
10 marks

Nil

05 marks

Nil

05 marks
10 marks
Nil
30 marks

Nil
Nil
70 marks
70 marks

COURSE CONTENT :
1 INTRODUCTION
(13 %)
(a.) Definition and concept of behaviour (b.) Importance of behavioural science
(c.) Contributing disciplines to behavioural science
2 PERCEPTION
(20%)
(a.) Meaning and defination (b.) Perceptual process (c.) Factors affecting perception (d.)
Perception and organisation
3 VALUE SYSTEMS AND ETHICS
(08%)
(a.) Concept of Value and Value System (b.) Types of Values (c.) Values and Behaviour
(d.) Concept of Ethics (e) Improving Ethical Behaviour
4 ATTITUDE AND PERSONALITY
(25%)
(a.) Concept and meaning of Attitude (b.) Factors affecting formation of Attitudes (c.)
Types of Attitudes (d.) Characteristics of Attitude (e.) Attitude and Behaviour (f.) Concept
of Personality (g.) Determinates of Personality (h.) Personality and Behaviour
5 GROUP DYNAMIC
(17%)
(a.) Concept and meaning (b.) Process of formation of groups (c.) Types of groups (d.)
Usefulness of groups in organisations (e.) Emerging signals leading to potential differences
while functioning in groups (Situational Analysis only)
CONFLICT MANAGEMANT
(17%)
6
(a.) Concept and meaning (b.) Process of development of conflict (c.) Functional vs.
Dysfunctional conflict (d.) Ego states (transactional analysis) (e.) Levels of Conflict
(f.) Conflict resolution (g.) Managerial implications
REFERENCE BOOKS :
1. Organisational Behavior by K. Aswathappa
2. Organisational Behaviour by L. M. Prasad
3. Organisational Behaviour by Stephen Robbins
::3::

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

Paper IX - Marketing Management
S.Y.B.B.A SEMESTER III,
1.

INTRODUCTION
10%
Meaning of Marketing, Market, Marketing management and Selling, Difference
between marketing and selling , Philosophy of marketing Production concept,
Product concept, Selling concept, Marketing concept and Societal Marketing concept,
Concept of marketing for non- profit organisation ,Core marketing concepts (Need,
Want, Demand, Value, Cost, Satisfaction, Exchange)
2. MARKETING ENVIRONMENT
5%
Concept of targets, Channels, Competition, Public , Macro environment
(Political/Legal, Social/Cultural, Technological Economic, Physical (Raw Material, Live
Stock etc.))
3. BUYING BEHAVIOUR
10%
(A) Consumer Buying Behaviour
Meaning - Buying behavior ,Factors affecting consumer behavior , Buying
behavior process (five steps)
10%
(B) Industrial Buying Behaviour
Meaning , Difference between Consumer market Vs. Industrial market , Factors
affecting Industrial buying , Buying behaviour process (eight steps)
4.
MARKETING MIX
Meaning , Elements
A PRODUCT :
10%
Concept of product, Product item ,Product line and Product mix , Concept of
Product life cycle and Marketing strategy , Meaning of Brand & Brand equity,
Objectives & functions of Packaging and Labeling
B PRICING :
10%
Objectives , Factors affecting pricing decision ,Orientation (methods)-cost,
demand and competition , Discriminatory pricing
C PLACE (DISTRIBUTION ) :
20%
(A) Channels of Distribution
Functions of Channels of Distribution , Levels of Channels of Distribution,
Factors affecting choice of Channels of distribution, Retailing & Whole
selling (i) Meaning (ii) Marketing Decisions
(B) Major activities involved in Physical Distribution
D. PROMOTION :
15%
Meaning of promotion Mix (Marketing Communication Mix) ,Developing
effective communication
5. MARKETING CONTROL AND AUDIT
10%
Meaning ,Process, Types of marketing control
References :
1. Marketing Management , By : Philip Kotler (Prentice Hall)
2. Modern Marketing Management, By: K.C.Nair, Paul and others (Himalaya)
3. Modern Marketing Management , By : R.S.N.Bhagavati and Pillai (S.Chand)
1. Marketing Management, By : Sherlekar & Sherlekar

VEER NARMAD SOUTH GUJRAT UNIVERSITY

B.B.A. Programme
2nd Year Syllabus
S.Y.B.B.A.(4th Semester)
(In Force from November-2002)
1. Paper

- XIII

Computer Applications-II

2. Paper

- XIV

Financial Management

3. Paper

- XV

Human Resources Management

4. Paper

- XVI

Production Management

VEER NARMAD SOUTH GUJRAT UNIVERSITY

Paper XIII - COMPUTER APPLICATION- II
S.Y.B.B.A SEMESTER IV,
PAPER 2 - ADVANCED OFFICE AUTOMATION TOOLS
INTERNAL MARKS : 18 (PRACTICAL) + 12 (THEORY) = 30 MARKS
EXTERNAL MARKS : 40 (PRACTICAL) + 30 (THEORY) = 70 MARKS
CONTACT HOURS : 2 HRS/WEEK (PRACTICAL) + 2 HRS/WEEK (THEORY)
PREQUISITE : KNOWLEDGE OF MATHEMATICS, STATISTICS & FIN. ACCOUNTING.
FUNCTONS
20%
Essential worksheet functions
Totals & sub-totals
Lookup & reference
Counting functions
Text functions
Date & Time functions
Statistical functions
Logical functions
Financial functions
25%
DATABASE IN EXCEL
Basics of internal data
Limitation & importance
Creating database
Sorting database
Filtering database
Use of built-in data form
Sorting by more than two fields
Sorting columns
Working with criteria range
Use of d function
25%
ANALYSIS OF DATA
Data consolidation
What-if analysis
Goal seeking (simple problems)
Solver (complex problem)
EXCEL COLLABORATION
20%
Ways to get external data into excel
Retrieving data from external database
Sharing excel workbooks
Macros
What are macros?
Why use macros?
Recording a macro
Running a macro
Deleting a macro
10%
INTRODUCTION TO ACCESS
Creation
Report designing
Reference books :
1 Windows 98 & MS-Office 2000 (in gujarati) Antani & Shah, TMH
1. Using MS-Office 2000 Bott, PHI
2. Mastering Excel 2000 (premium edition) Mindy Martin, Steven Hansert, Beth Klinger,
BPB.

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

Paper XVI - Production Management
S.Y.B.B.A SEMESTER IV,

1. Course Objective :
To develop decision-making skills of executives for scheduling of worker-machines system and
for monitoring on-going operational activities using material, quality and cost control
techniques.
2. Course Content
(10%)
(i) INTRODUCTION :
Role of operations/production function, interfacing of operations with marketing ,
finance and personnel functions of business system commonly used types of
operations, layout and material handling systems.
(10%)
(ii) OVERVIEW OF OPERATION PLANNING :
Strategic, tactical and operational planning , Master scheduling methodology.
Techniques of Materials & Capacity Requirement planning (MRP and CRP)
(iii) OPERATIONS SCHEDULING & CONTROL :
(20%)
Objectives , Scheduling strategy, Scheduling and Loading guidelines, Data for
Scheduling ,Scheduling methodology- use of Gantt charts, Load charts, Computer
graphics, Priority & Johnson rules and Mathematical Programming methods, viz
Assignment method. , Priority control- order release, Dispatching reporting and
status control., Capacity control- Lead time and other variables, Line of Balance
(LOB) and Input/Output control.,Methods of controlling the waste.
(20%)
(iv) INVENTORY CONTROL :
Definition and purpose- Inventory, Accounting for inventory, purpose of inventory,
Nature of inventory independent and dependent demand., Costs Associated with
Inventories.,Inventory Models : Basic assumptions, EOQ, Discount, Economic Run
Length(ERL) and shortage models. Safety stocks , order points and services levels
, Probabilistic demand and legal time, Classification for inventory control :
ABC,VED,FSN.
(V) QUALITY AND COST CONTROL :
(20%)
Objective of Quality control : What is quality ? Purpose and methods of Quality
control., Acceptance Sampling of Incoming and outgoing Quality: Statistical
Distribution for defectives, Sampling plans for attributes and variables, Economics
of sampling- AOQ,ASN and ATI., Control of process quality : Tolerance limits of
process, control charts for variables, control charts for attributes., Cost Control
concepts : Cost components, Cost types and cost control , Budgets : Fixed and
Flexible. Cost standards for labour, material and overhead costs.
(vi) WORK STUDY AND VALUE ANALYSIS :
(20%)
Productivity and work study., Components of work study Method study and
work measurement techniques., Method study : Selection, Recording techniques
critical examination, Solution development and implementation., Work
measurement techniques- Procedure Time study, work sampling and Production
study techniques.,Value Analysis-Objectives. Relevance for todays Competitive
business environment Methodology and techniques.
(vii) INDUSTRY/BUSINESS VISIT- Few visits will help to appreciate the course.
Text Book and References:
1. Production & operations Mgmt(5e) by Adam & Ebert, PHI
2. Operations Management (4e) by Monks, McGrawhill
3. Prodn. & Operations Management (2e) by chari, TMH
4. Work study by ILO, standard Pub. ,Mumbai
5. Prodn. & Productions Mgmt (3e) Aswathappa, Himaliya
6. Value Engg. & Value Analysis By TMH

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

PAPER- XV - Human Resource Management
S.Y.B.B.A SEMESTER III,
OBJECTIVES :
1. To impart to the students the conceptual and procedural knowledge in the
functional area
of Human Resources Management.
2. To enable the students to understand concepts, principles and techniques to be
applied in
the above functional area.
PEDAGOGIC TOOLS :
(1.) Lectures (2.) Case Study (3.) Presentation (4.) Seminar (5.) Group Discussion
(6.) Practical Exercise

EVALUATION :
Sr. Particulars
No.
1
Marks/weightage for Active Participation in the Practical
Exercises (including case study, rule play, group
discussion, etc.) given by the faculty.
2
Marks/weightage for Practical Assignment given by the
faculty.
3
Marks/weightage for Attendance Given by faculty.

Weightage
Internal
External
10 marks
NIL
05 marks

NIL

05 marks

NIL

Marks/weightage Internal Examination.

10 marks

NIL

5
6

Marks/weightage for External Examination.

Total (30+70=100 marks)

NIL
30 marks

70 marks
70 marks

3.

4.
5.

COURSE CONTENT :
(10%)
INTRODUCTION
(a.) Meaning of Human Resource Management (b.) Objectives of Human
(d.)
Resources Management (c.) Functions of Human Resource Management
Difference between Human Resource Management and Personnel Management
(e.) Limitations of Human Resource Management
(10%)
HUMAN RESOURCE PLANNING
(a.) Meaning and Definition (b.)Importance of Human Resource Planning
(c.) Process of Human Resource Planning (d.)Guidelines for successful Human
Resource Planning
RECRUITMENT AND SELECTION
(10%)
(a.) Meaning and definition of Recruitment (b.) Process of Recruitment
(c.) Sources of Manpower- Internal/External (d.) Meaning and definition of
Selection (e.) Process of Selection (f.) Placement
(10%)
TRAINING
(a.) Meaning and Concept of Training (b.)Induction Training (c.) Importance of
Training (d.) Identifying Training Needs
PROMOTION AND TRANSFER
(10%)
(a.) Meaning of Promotion (b.)Objectives of Promotion (c.) Factors affecting
Promotion (d.)Meaning of Transfer (e.)Objectives of Transfer (f.) Factors affecting
Transfer

7
(A)
(B)
8.
(A)
(B)
9.
(A)
(B)

PERFORMANCE APPRAISAL
(15%)
(a.) Meaning (b.)Objective (c.) Importance of Performance appraisal and its
implications (d.) Process of Performance Appraisal (e.) Essentials of an effective
Performance Appraisal System
COMPENSATION
(10%)
(a.)Meaning (b.) Components of Remuneration
Base Compensation-Wages & Salary administration - (a.) Concept of wage and
fringe benefits (b.) Objectives of Wages and Salary Administration (c.) Factors
Affecting Wages (d.) Methods of Wages Payments (i) Time Wage (ii) Piece Wage
Supplementary Compensation-Incentive Plans & Profit Sharing (a) Meaning of
incentives (b) Importance of incentive plans and productivity (c) Essentials of
Sound incentive plans
(10%)
EMPLOYEE WELFARE & INDUSTRIAL RELATIONS
Employee Welfare (a.) Meaning , definition and scope (b.) Types of welfare a
activities (c.) Duties of Labour Welfare Officer
Industrial Relations (a.) Meaning , Definition and scope (b.) Participants in IR
(c.) Role of Labour Unions in welfare activities and productivity
HUMAN RESOURCES AUDIT & INFORMATION SYSTEMS
(15%)
Human Resources Audit (a.) Meaning (b.) Objective and Significance of HRM
Audit
(c.) Scope of HR Audit
Human Resources Information Systems (a.) Meaning (b.) Objectives and scope
of HRIS (c.) Steps in designing a sound HRIS

Reference Books :
1. Personnel Management by C.B.Mamoria (Himalaya)
2. Human Resource & Personnel Management- by K.Aswathappa
(TataMcGraw-Hill)
3. Human Resource Management by C.B.Gupta(Sultan Chand & Sons)
4.Managing Human Resource-by Arun Monappa (Macmillan)

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT.

PAPER XIV - Financial Management
S.Y.B.B.A SEMESTER IV,
In force from November- 2002

1. INTRODUCTION TO FINANCIAL MANAGEMENT

(15%)
Evolution of FM-3 phases of FM , Goals of FM ,Relationship of FM with other disciplines
Economics, Accounting and other Management areas ,Finance Functions ,Functions of
Finance Manager
2. THE INDIAN FINANCE SYSTEM-AN OVERVIEW
(5%)
Capital (Primary / Secondary Market/Money Market, Financial intermediates
3. SOURCES OF LONG TERM FINANCE
(10%)
Features, merits and demerits of raising the following forms of finance
from the point of view of investor/lender and company
Retained Earning ,Equity shares , Right shares (Brief Idea) ,Preference share
,Debentures, Term Loans ,Comparison between all the above forms of finance
4. CAPITALISATION
(10%)
Concept of capitalisation , Actual and proper capitalisation , Over capitalisation &
Undercapitalisation-Meaning, symptions, merits & demerits Remedial measures.
5. CAPITAL BUDGETING
(25%)
Importance , Process of Capital Budgeting , Investment Appraisal tools (1) Net
Present Value (2) Benefit-Cost Ratio (3) Internal Rate of Return (4) Payback period
(5) Accounting Rate of Return. , Concept of capital rationing(Theory) ,Time value of
money ,Estimation of cash flow based on Straight-line Depreciation & Written-Down
value method (1) Single Proposal (2) Replacement situation (3) Mutually
exclusive situation
6. WORKING CAPITAL MANAGEMENT
(30%)
(1) INTRODUTION
- Concept of Working Capital (Gross/Net)(Ch.(1),(2),(3)20%)
,Need
for working capital (Ch.(4),(5) 10%) ,Factors affecting working Capital
requirement , Operating Cycle ,Estimation of Working Capital requirement , Relative
asset Liquidity & Relative Finance Liquidity
(2) CASH MANAGEMENT
Need for cash ,Process of Cash Management ,Cash Budget Receipt & Payment Method
,Monitoring collection & disbursement ,Avenues for investing surplus Cash
(3) INVENTORY MANAGEMT
Need for Inventory ,Types of Inventory ,EOQ Model ,Order Point ,Pricing & valuation of
stocks (Brief Idea) ,Monitoring & control of inventories (ABC Analysis)
(4) RECEIVABLE MANAGEMT (THEORY ONLY)
Need for Receivable Management ,Credit Policy Variables ,Credit evaluation Methods
(traditional ,numerical credit scoring , risk classing, discriminate analysis) ,Monitoring
receivable (Days Sales Outstanding, Aging Schedule. Collection Matrix)
(5) SOURCES OF WORKING CAPITAL FINANCE
Accruals , Trade credit ,Public deposits ,Inter-corporate Deposit , Commercial Paper
,Factoring ,Bank Finance Tandon & Chore Committee, calculation of Maximum
Permissible Bank Finance as per these committees.
7. LEVERAGES
(5%)
Operating ,Financial ,Combined/Total
Reference Book s :
1. Financial Management Theory & Practice by Prasanna Chandra(Tata
McGraw Hill Publication)
2. Financial Management-Theory & Practice by Khan & Jain (Tata McGraw
Hill Publication)
3. Financial Management- by I.M. Pandey (Vikas Publication)
4. Essentials of Business Finance by R.M.Shrivastava (Himalaya Publishing
House)
Sums (Paper Setting Purpose)
1. One Sum from Ch. No. 6
14 marks (Theory in option)
2. One sum from Capital Budgeting
10 marks (Another sum in option)
3. One sum from Ch.No. 7 i.e. Leverages
marks (Theory in option)

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester V
( 2003 )
1)

Paper XVII -

Computer Application III

2)

Paper XVIII -

Entrepreneurship Development & Small Business

Management

3)

Paper XIX

Research Methodology (Survey Methods)

4)

Paper XX

Business Environment

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester V
Paper - XVII
Computer Applications-III Introduction to Internet and E-Business
Contact Hours: 4 Hours Per Week. (Theory)
Perquisite: NIL
At least 15 to 20 Hours Internet access must be provided to the individual Students.

Introduction to Internet
- Concepts of Network
- Internet Services and Resources
E-Mail and Voice Mail
Chat
BBS
Searching
WWW
Ping
Telnet
- Resource Guide
- Use of Internet in various Field
- Web Browser

50%

E- Business
- Overview
- Traditional VS E-Business transactions
- Benefits and Impact of E-Commerce
- Marketing Strategies
- Transactions on Internet
Offering Products on Net
Collaborating Distribution chain
Customer Support
Virtual Co-ordination
- Add value to Services
- Types of Electronic Payment
- Business process Reengineering
- Management of Change

50%

Books for Reference:

1.
2.
3.
4.
5.
6.
7.
8.
9.

E-Commerce The cutting Edge of Business, K.K.Bajaj & D. Nag TMH

Electronic Commerce, David Kosiur PHI
The E- Business (R)evolution, Daniel Amor Pearson Education Asia.
Internet Marketing E-Commerce and Cyber Loss, Asit Narayan & L.K.Thakur Authorspress
The E-BIZ PRIMER How to Design Profitable web sites and web protals, Leon- TMH
ABC of Internet, Dyson BPB
How Internet works, Gralla Tech Media
Internet an Introduction, CIStems TMH
10 minutes guide to Internet, Crimes PHI

Other Recommendations:
1. Laboratory Facility must be provided to each student as per teaching scheme. 1 Computer for 1
Student.
2. Institute must provide Internet facility to each student in the laboratory
3. Necessary software must be purchased.
Paper No. 2 should be shifted to 4th semester so that laboratory can be utilized properly. Also
required mathematical, statistical and management paper were covered during this time.
Originally it was in 3rd semester.

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester V
Paper - XVIII
Entrepreneurship Development & Small Business Management
PART A

ENTREPRENEURSHIP

Chapter 1 Conceptual Framework

Definition, functions & qualities of entrepreneur
Difference between Entrepreneur & Manager
Definition of Entrepreneurship and barriers
Development of Entrepreneurship
Conceptual & training model
Rural Entrepreneurship
CED & EDII

20%

Chapter 2 Motivating the entrepreneurship

Definition & process of Motivation (Khanka)
Implication of Maslows & McClellands theory (Khanka)
Motivating factors (Khanka)
Cultural & social factors

20%

Chapter 3 Promoting Small Scale Units

Concept of SSI
Whom to approach
Facilities to technocrats
Special assistance to SC/ST
Registration procedure

10%

PART B PROJECT MANAGEMENT

Chapter 4 Project Management
10%
Definition, meaning, characteristics & Phases of project management
Sources & Preliminary screening Of Project ideas
General format (A) Scope (B) Feasibility report setting (C) Contents (D) Performa
Chapter 5 Project Appraisal
Definition, Meaning & scope A

10%

Market Analysis
Information required for market analysis
Definition of situational analysis
Sources of market information( primary & secondary)
Demand Forecasting( Qualitative Jury & Delphi) (Quantitative Exponential &
Leading indicator)

B
Technical Analysis
Location & site
Raw Material
Product technology

Site preparation
Project engineering
Factors affecting Man Power Planning (MPP)

Chapter 6 Financial Projections

Preparation of projected financial statement
Projected cashflow & fundflow
Debt services coverage ratio

10%

Chapter 7 Financing the project

Types of financial assistance
Procedure for project loan

10%

Chapter 8 Project Monitoring & Control

Warning signals & remedies required

10%

Rehabilitation of sick project:

Definition of sick unit & causes
Rehabilitation package by financial institutions for sick projects
References:
1.

Entrepreneurship Development - By: Vasant Desai

2.

Entrepreneurship Development - By: C. B. Gupta & Khanka (s. Chand)

3.

Business Environment (For chapter-8) - By: Aswathappa (Himalaya)

4.

Project Planning to Implementation - By: Prasanna Chandra

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester V
2003
Paper - XIX
Research Methodology (Survey Methods)
Objective: To expose the students with the process pf conducting scientific enquiries starting with
searching a problem, identifying the sources of data, collecting the required data, analyzing the
collected data, interpreting the data & results and writing a report.
1. Scientific Methods and Research Design:
5%
Methods of knowing, Scientific methods, Research Design, Types of research Design, Criteria for
Research Design, Sources of Experimental, Errors, Variables, Relations & hypothesis.
2. The Research Process:
10 %
Formulating Research Problem, Choice of Research Design, Determining Sources of Data, Data
collection methods, sampling Design and sample size, Organizing & conducting field surveys.
Processing & analyzing the collected data.
3. Secondary data:

10 %

Evaluating secondary data, Sources of secondary data.

4. Collection of Primary Data:
10 %
Information and data, Methods of data collecting : (i) Observation Method (ii) Laboratory
Experiments (iii) Field Experiments (iv) Survey Methods.
5. Scaling Techniques:
5%
The concept of attitude and general procedure in attitude scaling, Types of scales and Attitude
scales, Limitation of attitude measurements.
6. Survey Method:
20 %
Census Vs Example survey, The Method and its stages, The Mail questionnaire, The personal
interview, The telephonic interview, Comparison of three surveys.
10 %
7. Questionnaire construction:
The questions & concept of questions, Types of questions, Question format & sequence, Print jobs
in Questionnaire construction, Cover letter & instructions, A case study- construction of
questionnaire.
8. Sampling:
10 %
Aim and purpose of sampling, The population, Sample size, Sample design, Sampling & nonsampling errors.
9. Data processing:
5%
Constructing covering scheme, Codebook construction, Manual & automatic data processing,
Computer data processing, Data processing cycle.
10. Data Analysis:
Measures of Central Tendencies, Dispersion and Statistical Estimation.

5%

11. Report writing:

10 %
Need for Report writing, the audience for whom the report is written, the language, the format of
report writing and the art and ethics of report writing.

References:
1. Marketing Research

2. Formulation of behavioral Research

3.Survey Methods for social

: Beri G.G
Tata Mcgraw Hill
: Kerlinger, Fred N.
Surjeet Publications,Delhi.
: Moses

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester V
Paper - XX
Business Environment

Concepts and Importance of Business Environment

-

Business- Definition
Environment Definition
Business Environment Definitions, Objectives
Internal Environment
External Environment
Environmental Analysis Definitions, Uses and Limitations

Economic Environment
-

Legal and Political Environment

- Meaning of Legal Environment
- Classification of Legal Rules
- Scope of Legal Environment
- FEMA
- Trade and Merchandise Marks Act.
- Essential Commodities Act
- Three Political Institutions Judiciary, Legislature, Executive

Social Environment

15%

Meaning and Features

Impact of technological environment on society, Economy and Organization.
Management of Technology Management, transfer of technology and appropriateness.

20%

Nature of Economic Environment

Components of Economic Environment
Economic System Capitalism, Socialism, mixed Economy Present scenario in
India.
Privatization- Means, ways of / Roots to Privatizations, Obstacles in
Privatization, advantages and limitations.
Monetary policy- Meaning, Overview of tools like general Credit Controls
Bank Rates, CRR, SLR and Open Market Operations. Selective Credit Controls,
Fiscal Policy Overview, Budget.
Role of Government Four Roles of Government.

Technological Environment
-

15%

15%

20%

Concept and Significance of Socio Cultural Environment

Social Responsibilities of Business Responsibilities towards shareholders, Employees,
Consumers, Community, Government and Environment
Social Responsibility Models Ackermans Model, Carrolls four Part model
Arguments for and against social responsibility
Business Ethics- Meaning, Importance, Sources of ethics
Ethical dilemmas

Managing Ethics
Consumerism Meaning, Utility, Consumer Rights
Consumer Protection Act, 1986

International Environment
-

Characteristics of international Environment

Impact of International Environment on Indian Business
WTO- Functions of WTO, Final act of WTO, Implications of WTO on India,
(Arguments for and against joining WTO)

References:
1. Essentials of Business Environment - By: K. Aswathappa (HPH), Millennium Edition.
2. Business Environment - By: Francis Cherunillam (HPH)
3. Legal Environment - BY: K. Aswathappa (HPH)
4. Business Environment - By: Parag Diwan & Agrawal

15%

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI

( 2003)
1)
2)

Paper XXI - Elements of Strategic Management

Paper XXII - Project
Elective Groups :

Group - A
Paper XXIII A - Advanced Marketing Management
Paper XXIV A - Export Management
Group B
Paper XXIII B Quantitative Methods-III
Paper XXIV B - Material Management
Group C
Paper XXIII C - Advanced Financial Management
Paper XXIV C - Stock Exchange & Portfolio Management
Group D
Paper XXIII D - Advance Personnel Management
Paper XXIV D - Personality Development

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Paper XXI
Elements of Strategic Management
Objective:
To orient the student with those aspects of internal and external environment which are
important for organizations in formulating and implementing workable strategies for achieving
organizational objectives. To acquaint students with the process of developing alternative
strategies and methods for successful implementation and evaluation of formulated strategies.
1. Conceptual framework for Strategic Management :

(20%)

(a) Concept, Meaning & Definition

( Strategy, Policy ,Tactics, Strategic Management. Program, Procedure, Business , Stakeholders,
SBU,ETOP,OCP, SAP)
(b) Strategic Management Process & its implications
(c) Strategic Intent :
Organisational Vision, Mission ,Goals and Objectives. Their formulation, and role in strategic
management.
2. Environmental Analysis

(25%)

Concept and Role of Environmental Analysis, Concept , Nature and Impact of Environment,
Environment Factors (Economic, Political, Legal, Technological, Socio-Cultural, International)
Industry and competition Analysis.
Industry Setting, Structure, Attractiveness , Performance and Practices. Forces shaping
compapetition, Experience curve and its limitations. Competitor Analysis.
Organisational appraisal :
Concept, Role and Process, Approaches for organization analysis Value chain approach
and Functional approach. Conceptual Understanding of Core competence, Distinctive Competence
and competitive Advantage.
3. Grand Strategies :

(15%)

Why and when corporate persue stability, Growth, Retrenchment and Combination Srrategy.
Business Level Strategies :
Generic Business Level Strategies : Cost Leadership, Differentiation and Focus.
4. Choice of Strategy :

(10%)

Concept and process, Evaluation of Strategic Alternatives (Corporate Portfolio analysis,

Corporate Parenting Analysis, Business Level Strategic Analysis) Decision Factors for Implementation.

5. Framework of Strategy implementation :

(15%)

Concept of Strategic Implementation, Interdependence of Strategy Formulation and

Implementation,Basic understanding of Activating Strategy, Structural implementation,
Behavioural Implementation, Functional and Operational Implementation.
Framework for strategic evaluation & control :
Concept, Barriers, Role and Participants, Stages of Control & Control Process, Evaluation and
control Criteria
6. Relevant cases for the above topic should be covered in the Class discussion

(15%)

Text book:
1. Business Policy : Strategic Management : Prasad L.M. - SultanChand & Sons New Delhi.

Reference Book :
1. Business policy &Strategic Management: Kazmi, Azhar - Tata McGraw Hill Publishing co. Ltd.,
Delhi.

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Paper XXII
Compulsory Group
GUIDE LINES FOR THE PROJECT REPORT
1.OBJECTIVE:
The objective of the study paper is to help the students to develop ability to apply multi-disciplinary
concepts, tools & techniques to analyse various situations pertaining to the area of the study evaluate
alternative solutions and suggest appropriate ways to achieve organization specific objectives.

2.TYPE OF PROJECT REPORT:

The project report may be any one of the following types:
Comprehensive case study (covering single organization/multifunctional area, problem formulation,
analysis and recommendations)
single organizational/inter- organizational study aimed at organizational comparisions of various
practices adopted / to be adopted for growth in market place/for organizational efficiency.
Field study for functional/behavioural findings based on data collection and data analysis.

3.SYNOPSIS:
Synopsis of the project should be prepared in consultation with the project guide from organization
and institution submitted to the Director/BBA programme co-ordinator.The synopsis should clearly
state the brief description of the organization objectives and research methodology of the proposed
project to be undertaken. It should have full details of the rationale sampling instruments to be used,
limitations if any and future directions for further research etc.

4.ELIGIBLE GUIDES:
Faculty of the college.
Professionals in the relevant area holding degree/diploma in management and allied discipline.
Educationists teaching in recognized college/university
Scientists employed in recognized research organizations.

5.SYNOPSIS SUBMISSION:
Students are advised to submit their synopsis within 7 days of the starting the project in any
rganization to their respective guides in organization and institute.Students are also advised to submit
the bio data of their guide in case the proposed guide does not belong to the category (1).

6.APPROVAL OF THE SYNOPSIS:

The synopsis shall be discussed with both the guides in details and necessary
corrections be made before start of the project. This exercise should not take more than 2 days.

7.PROJECT REPORT:
The project report should include
Acknowledgements , Index , List of tables , List of figures ,Introduction of company ,
Introduction /Preface of the text , Main body (tables, drawings, graphs etc.) ,Conclusions
Recommendations , Reference Material (i) Bibliography (ii) Appendices
The title page should include - Title of the project , Name of the organization/Institution , Degree
for which the report is presented ,
Name of the candidate/class , Month & Year of submission
1.The length of report may be about 25 to 30(3000-4000 words).1.5 spaced typed A4 sized pages.
(excluding appendices and exhibits.)However 10% variation is permissible.
2.The report must adequately explain the research methodology adopted and the directions for future
research.
3.The report should also contain - Approved synopsis , Certificate of originality of the work by the
guide.

8.SUBMISSION OF THE REPORT:

Two typed original copies of the report are to be submitted to Principal/Directorin the first week of
resuming the college. Failing which the students shall not be Allowed to appear for the forthcoming
annual/viva examinations.

9. PROJECT REPORT EVALUATION:

Project report shall be evaluated by the panel of members duly constituted by the Authority
concerned.

10.Viva-voce:
Students shall be required to appear for a viva-voce. The students shall be duly intimated about it
through the notice board. The project study + Viva Voce shall be equivalent to one paper i.e. of
100 marks.

11.FINAL DECISION:
The decision of the principal/director shall be the final in all respect which shall
to all concerned.

be bindings

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Elective Group-A
Paper XXIII A
Advance Marketing Management
1. Marketing Information System & measuring market demand

15%

Meaning , Need and importance of MIS , Components of MIS (Internal Record System, Marketing
Intelligence, Marketing , Decision Support System & Marketing Research) , Concept of
measurement of Market potential & sales potential.

2. Marketing Management Process

5%

Value delivery process , Marketing Management process , Factors influencing company-marketing

strategy

3. Segmentation, Targeting and Positioning

15%

(A) Segmentation : Meaning, Levels of marketing segmentation, Procedure of market Segmentation

Bases of segmenting consumer & Industrial market
(B) Targeting : Market targeting (Evaluating & selecting the market segment) ,
Segment-by-segment invasion plan
(C) Positioning : Definition ,
Differentiation variables (Product, Service, Personnel, Channel, Image)

4. Developing Product Strategy

10%

New Product Development , PLC strategy

5. Marketing of Services

10%

Definition & characteristics of service, Marketing strategies for service firm

6. Principles of Personal Selling

10%

Sales professionalism , Negotiation , Relationship marketing

7. Rural Marketing

10%

Meaning & importance of rural marketing , Features of rural marketing , Difficulties in rural
marketing , Strategies for rural marketing

8. International Marketing

10%

Meaning , Domestic Vs International marketing , Problems & risk , Orientation towards

international market ( Ethnocentric, Polycentric, Geocentric)

9. Direct Marketing

5%

Meaning , Advantages & Disadvantages , Concept of database , Concept of direct mail , Concept
of catalog Market , Concept of on-line Marketing , Concept of face-to-face selling , Concept of
telemarketing

10. Latest Trends in Marketing( only concepts)

10%

Reengineering , Out sourcing , Customer share , Benchmarking , Marketspace , Metamarkets ,

Multi-attribute segmentation , Maximarketing (Integrated marketing)

References:
1.

Marketing Management - By: Philip kotler (Prentice Hall)

2.

Modern Marketing Management - By: K.C.Nair, Paul and others (Himalaya)

3.

Modern Marketing Management - By: R.S.N. Bhagavati and Pillai (S. Chard)

4.

Marketing book (for demand forecasting topic) from Sheralaker OR P.K.Gupta

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Elective Group-A
Paper XXIV-A
Export Management
Objective:
To orient the students with basic concepts of International Business which are important in current era
of globalization. To acquaint the students with latest development including WTO, Information
technology Vis-a-Vis International Business.

1.Introduction:

(15%)

International trade: Introduction, Evaluation, Nature, Approaches, Problems. Competitive Advantages

in International Business, Regulations for International Trade (Tariff /Non-tariff barriers, Trade blocksEU, EEC, SAARC, ASEAN, NAFT-A brief study and its implication on business, Trade agreementsWTO.)

2.Export Marketing:

(10%)

International Marketing: Objectives, Problems, Environment, Strategies, Decision Process.

International marketing mix strategies.

3. Export Pricing:

(10%)

Objectives, Factors affecting Export Pricing, Steps in Export Pricing.

4. Export Finance:

(15%)

Payment Terms, Institutional Finance (Pre Shipment/Post Shipment), EXIM Bank-Objectives &
Functions, Role of ECGC & its Policies, Marine Insurance.

5. Export Promotion:

(10%)

Objectives, Brief Study of Incentives/Assistance/Facilities available to Exporter, Export Promotion Council,

.EPZs, SEZs, IFT, FIEO, Export Houses.

6.Export Procedure And Documentation:

(15%)

Procedure of Processing Export Order, A Study of Export Documents in detail.

7. E-Business Vis-a-Vis International Business:

(15%)

Introduction, New Information Technology, Reengineering the International Business Process.

E-Business: Introduction, Operation, Advantages, Disadvantages, Internet and E-Commerce In India.

8. Cases :

(10%)

Discussion of 4-5 Cases

Text books:
International Trade and Export Management
International Business

: Cherunilam Francis : Himalaya Publishing House, New Delhi

:Rao,P Subba
: Himalaya Publishing House, New Delhi

Reference Books:
1. Export Management

: Balagopal, T.A.S.
: Himalaya Publishing House, New Delhi

2. International Marketing

: Cherunilam, Francis
: Himalaya Publishing House, New Delhi

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Elective Group - B
Paper XXIII-B
Quantitative Methods-III (Operation Research)
1. Introduction- Use of Models, Probability Concepts,
Linear Combinations of a random variable.
2. Decision Strategies- Game Theory, Integer
Programming

(In force from July 2003)

15%

15%

3. Inventory Control- Meaning, Objectives, Functions

20%
and Importance, Costs involved in Inventory Problems, EOQ Models with and
without Shortage.
4. PERT & C.P.M

15%

5. Evaluation of Capital Investment Methods,

20%
Discounted cash flow analysis on Investment payback, Average rate of return,
current replacement value, measurement and analysis of Risk.
6. Forecasting- Multivariate Models, Regression
and Input/ Output Analysis.
Books For Reference:
1. Operation Research S.D. Sharma
2. Operation Research - H.A. Taha
3. Management Accounting R.S.N. Pillai, V.Bhagvati
4. Management Accounting- Paul
5. Programming in COBOL Roy and Dastidar
6. Programming in Basic Bala Gurusami

15%

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Paper XXIV-B
Elective Group - B
Materials Management
1. INTRODUCTION :
(20%)
- Material Management : Definition, Scope and Importance
- Integrated materials management : Concept need and advantages
- Material Planning : Definition, Need, Factors affecting material planning
- Techniques of material planning
2. INDUSTRIAL PURCHASING
- Meaning and Importance
- Principles of right purchasing
- Purchase procedure
- Centralised Vs. Decentralised purchasing
- Purchase Systems
- Vendor Selection

(25%)

3. STORES MANAGEMENT
(25%)
- Store Keeping : Meaning, Objectives , Importance and Functions
- Store room location and layout
- Receipt, Inspection and Issue procedure
- Stores record
- Selection of material handling sytems
4. INVENTORY MANAGEMENT
(20%)
- Inventory Control : Meaning, Objectives, Functions and Importance
- Procurement and Carrying cost
- Applications of Industrial Engg./Management Techniques for improvement of
material utilization
- Probabilistic Inventory Models
5. COMPUTER APPLICATIONS IN MATERIALS
- Integrated Computer System for Materials Management
- Materials Planning
- Purchasing and Inventory Management
- Operational and Exceptional Reports

(10%)

List of reference books :

1. Materials Management an integrated approach : P.Gopalkrishnan &
M.Sundaresan
(Prentice Hall of India Pvt. Ltd.,New Delhi)
2. Materials Management : M. M. Varma (Sultan Chand & Sons, New Delhi)
3. Stores Management : K S Menon (Macmillan India Ltd., New Delhi)

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Elective Group - C
Paper XXIII - C
Advanced Financial Management
1. VALUATION OF SECURITIES

10%

Importance of Valuation , Concept of value , Bond Valuation :- Basic bond valuation, semi-annual
interest payment, effect of relation between required rate of return & coupon rate on bond values,
effect of years to maturity on bond values, yield to maturity, perpetual bonds. , Preference valuation
: Perpetual/redeemable , Equity valuation : Divided capitalization (Single period/ Multi period) ,
Earnings capitalization

2. COST OF CAPITAL

15%

Meaning & significance, explicit & implicit cost , Cost of Debt, preference & equity retained
earning, Cost of equity through , dividend capitalization approach, realized yield method, CAPM &
earning price method , Weighted average cost of capital

3. CAPITAL STRUCTURE

10%

Meaning & significance, Net income, Net operating income, Traditional & MM theory (Arbitrage
mechanism to be excluded)

4. DIVIDEND DECISION

10%

Importance , Traditional Position , Walter Model , Gordon Model , M & M model , Factors
affecting dividend decision incl. Provisions in Companies Act.

5. INVESTMENT DECISION UNDER RISK & UNCERTAINTY

15%

Significance , Measurement of risk , Sensitivity Analysis, Simulation Analysis , Risk Evaluation :Risk-adjusted Discount R-4 method , Certainty equivalent method , Decision- tree approach

6. LEASING & HIRE PURCHASE (Theory)

10%

Concept of lease , Types of lease , Consideration in leasing , Advantages & disadvantages of

leasing , Financial evaluation of lease , Hire-purchase , Differences between lease & hire purchase

7. RAISING LONG TERM FUNDS

10%

Public, Rights, Private Placement-Management, Venture Capital : Concept , History of venture

, Capital in India , Institutions providing venture capital in India , Regulations related to venture capital

8. CORPORATE RESTRUCTURING (Theory)

10%

Mergers & acquisition Reasons for mergers, types of mergers, procedures of mergers incl. Legal
aspects, negotiations, financing techniques , Leveraged Buy-outs , Divestitures , Spin-offs / Splitups
, Joint Ventures

9. FOREIGN EXCHANGE

10%

Introduction, Factors affecting forex rates. , Risk Management tools (Forwards, Futures, Options,
swaps)- Definition, Mechanism , Bank Finance- Tandon & Chore committee, calculation of
Maximum Permissible Bank Finance as per these committees.

List of Reference Books

1.financial mangement-Theory Practice by Prasanna Chandra -(Tata McGraw Hill Publication)
2.Financial management-theory and Practice by Khan & Jain (Tata McGraw Hill Publication)
3.Financial management by I.M.Pandey (Vikas Publication)

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Elective Group - C
Paper XXIV-C
Stock Exchange And Portfolio Management
CHAPTER 1. CAPITAL MARKET
Meaning, Importance of Capital Market , Structure of Indian Capital Market
Recent Trend in Indian Capital Market

10%

CHAPTER 2 NEW ISSUE MARKET

10%

Meaning of New Issue Market & Stock Exchange ,Distinctions between New Issue
Market & Stock Exchange , Functions of New Issue Market

CHAPTER 3 NSE & OTCEI

10%

National Stock Exchange , Over The Counter Exchange Of India , Meaning,

Features, Promoters, Participants, Trading Procedure, Advantages

CHAPTER 4 STOCK MARKET OPERATIONS

25%

Group A, Group B, Group C Shares , Execution of Orders, Types Of Orders,

Kinds of Delivery , Mechanism for share trading ( Buying/selling of shares), Basic
types of Transactions: Long Purchase, Margin Trading, Short selling , Carry
forward Facilities & Badla Charges , Settlement Procedure for Specified & NonSpecified list ,Clearing procedure , Kinds of Speculators: Client Brokers, Floor
brokers, Jobbers, Badla Financiers, Arbitragers. , Speculative Transactions : Option
Dealing, Wash Sales, Arbitrage, Cornering, Rigging the Market, Blank transfers.

10%

CHAPTER 5 FINANCIAL DERIVATIVES

Meaning, Types of Derivatives : Option, Forward, Futures, Swap (Definition only)

, Option Trading : Meaning, Types of Option , Factors Determining Option price ,
Option Vs Badla , The profit potential of option trading in comparison with cash
Market

CHAPTER 6 DEPOSITORY SYSTEM IN INDIA

10%

National Securities Depository Ltd. (NSDL) , Depository process, Advantages &

Drawbacks of Depository System

CHAPTER 7 PORTFOLIO MANAGEMENT

25%

Definition of Portfolio, Portfolio Management, Beta, Alpha. , Meaning of Risk,

Types of Risk Systematic Risk, Unsystematic Risk , Meaning of Diversification ,
Markowitz Model (Theory & Example) , Sharp Model (Theory & Example) ,
Portfolio Selection
BOOKS FOR REFERENCE :
Capital Market In India - E.Gordon K. Natarajan
Investment Management V.A. AVADHANI
Security Analysis And Portfolio Management V.K.BHALLA

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Elective Group - D
Paper XXIII-D
Advance Personnel Management
1.Human Resource Mgt. And Economic Libralisation

(10%)

-Economic liberation: Definition, Scope and objectives of HRM.,-Functions of Human Resource

Department- A challenging task

2.Human Resource Audit

(5%)

-Objectives-Area of H.R. audit-Benefits accruing from H.R.Audit.

3.Human Resource Research

(10%)

-The Meaning of research characteristics of Human Resource Research, -Objectives of HR Research

-Desirability of HR Research ,-The method of HR Research

4.Human Resource Development

(15%)

-Definition ,-HRD Methods ,-HRD Processes ,-HRD Outcomes , -Operating mode ,-Tasks of HRD
Department , -Designing a HRD System ,-Attributes of HRD Manager ,-HRD in Indian Industry ,
-Suggestions to make HRD effective in Indian organization

5.Exit Policy-Its Effects

(10%)

-Voluntary Retirement ,-Schemes (VRS) ,-Effects of excess manpower ,-Exit policy

-Procedure for VRS. ,-Challenges in implementing employees exit ,-Merits & Demerits of VRS.

6.Industrial Health and Safety

(15%)

-Industrial Health ,-Occupational hazards ,-Occupational diseases ,-Alcoholism and Drug abuses
-Absenteeism and turn over ,-Accidents ,-Safety organization ,-Statutory provisions on safety
-Works Stress ,-Executive Stress ,-Personal Research on Industrial Health

7.Empowerment

(15%)

-Basic Concepts ,-Power and Behaviour ,-Organisation Politics ,-Organational Climate and Culture
-Innovation and Creativity ,-Empowering Leaderships ,-Holistic view of Human Behaviour
-Human Capital ,-Corporate vitality ,-Future of HRM

8.The Job and the Challenges

(10%)

-The new concern of Human Resource Management ,-The new Professional approach
-The Challenges Ahead ,-Tomorrows Manger and management

9.Case Study

(10%)

TextBook:
Personnel Management text & Cases:

C.B.Mamoriya & S.V.Gankar

(Himalaya Publishing House, New Delhi)

Reference Books:
1.Personnel Management And Industrial Relations:
2.Personnel Management and Human Resources:

N.G.Nair & Latha Nair

(S. Chand, Delhi)
C S Venkata Ratnam &
B.K.Srivastava
(Tata McGraw Hill, New Delhi)

VEER NARMAD SOUTH GUJARAT UNIVERSITY

T.Y.B.B.A.
Semester VI
Elective Group - D
Paper XXIV-D
Personality Development
The course outline is suggested as below.
A. Objective:
To enable students to develop personal qualities which will help them use the
Management principles.(which they have learnt in 1st semester in subject namely POM), for better
application in functional areas.
B. Contents:
20%
1.
Definition & meaning of personality, Importance in Business
Discovering individuals own strengths & weakness (art & practice of introspection)Joharis Window. (10% each)
Developing clarity about ones ambitions & goals. (Learning to identity alternatives and
evaluating the same)-goal setting exercise.
2.
35%
Decision making skills & exercises.
Time Management skills & exercises.
Communication types-Business - Social, Counseling, Rapport building, Telephone Handling
Developing leadership traits.
3.
10%
Need of systems approach in every activity. How to develop system.
4.
35%
Ownership- What it means and how to develop the same. (Sense of responsibility)
Interpersonal skills- its importance, factors leading to good interpersonal skills.
Team building-which factors characterize effective teamwork, how to build effective teams.
Overcoming mental blocks- readiness to change.
Being confident.
Creativity.
C. Examination Perspective:
Externals: Half the paper may contain specific factors that lead to development of these personality
traits and the remaining half should be comprehension type of questions (based on management or
social situation ). Where a management / social situation is described and questions pertaining to
personality traits are asked to be analyzed & answered.

Text Book:
1.
2.
3.

Hurlock, Personality Development, Tata Mcgraw Hill.

Biswajeet Pattnayak(1999), Good Me and Bad Me, Wheeler Pub.
Stphen Covey (2001), Personal & Professional Effectiveness, Dorling Kindersley Books,
USA.

Reference Books:
1. C. Northcote Parkinson & M K Rushtomji(2002), Excellence in Managent, Vision Books Pvt.
Ltd.
2. Pramod Batra & Vijay Batra (1999), Simple ways to make your Boss succeed, UBS Publishers
& Distributor.
3. Pramod Batra & Vijay Batra, Brainstorming for creativity & innovation, UBS Publishers &
Distributors.
4. Pramod Batra & Deepak Mahendru, Management Ideas in action.
5. Jon Ferguson, Perfect Assertiveness, Random House Business Books, London.
6. Creativity, Innovation & Quality PHI.
7. Urmila Rai & S. M. Rai, Effective Communication, Himalaya Publishers .
8. Joe Folkman, Turning Feedback into change, Publishers Press.
9. Stephen R Covey, 7 Habits of Highly effective people, Simmons & Schster, A Viva-com co.
Allahabad.
10. Development Psychology, Juhai & Bapat, Himalaya Pub.
11. Hurlock, Developmental Psychology, Tata Mcgraw Hill.