Coatings Word August 2011

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Tel +1 502 775-42 41 Toll-free: 877 754 0001 info.eckart.america.ky@altana.com
August 2011 Vol. 16, No. 8
Table of Contents
33 Aerospace Coatings
In the Air With AkzoNobel
28
36
The Asia-Pacific Paint and Coatings Market
38
Radcure Raw Materials and Equipment
DEPARTMENTS
Editors Page ................................6
High Performance and

Special Effect Pigments
As We Go To Press ......................8
Index to Companies ....................8
Fresh Paint ................................10
COLUMNS
Patents ......................................14
International Coatings Scene ....................................20

Latin America International Paint Broadens Mexico Network
Europe Measuring Sustainability
Business Corner ..........................................................26
Financial News ..........................16

Market Reports ........................18
New Products ............................24
Industry News ..........................42
Role Change in Marketing: Part II
Suppliers Corner........................44
ADVERTISING SECTIONS
Classified Ads ..............................................................48
Advertising Index........................................................49
36
People ........................................45
Meetings ....................................46
Final Coat ..................................50
28
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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August 2011
www.coatingsworld.com
Coatings World | 5
Editors Page
The Politics of Paint
Chinese executive has been charged for clandestinely exporting hundreds of gallons of paint coatings to the Chashma 2 nuclear power
plant in Pakistan. Xun Wang, a former managing director of PPG
Paints Trading ( Shanghai), which is a wholly-owned Chinese subsidiary of
PPG Industries, was arrested on June 16 in Atlanta, Ga.
According to the indictment against Wang, in January 2006, PPG Industries
sought an export license for the shipments of coatings to Chashma 2.
In June 2006, the department of commerce denied that license application.
Chashma 2 nuclear power plant is owned and operated by Pakistan Atomic Energy Commission (PAEC), an entity on the Department of Commerces Entity List.
Following that denial, Wang and her co-conspirators agreed upon a scheme
to export and re-export the high-performance epoxy coatings from the US to
Chashma 2, via a third-party distributor in China, without rst having obtained the required export license from the department of commerce, the justice department said.
The indictment further states that from June 2006 through March 2007,
Wang and other co-conspirators intentionally concealed from PPG Industries
that the paint would be delivered to Chashma II.
Specically, they falsely stated that the coatings were to be used at a nuclear
power plant in China, the export of goods to which would not require a license
from the department of commerce.
The indictment alleges that, through these means, Wang and her co-conspirators exported three shipments of coatings from the United States to
Chashma 2 without the required department of commerce license.
This is another story of one of many loop holes in China/US business relations that ultimately in the end hurts American business. Do you know of
any other examples?
In other news, this issue is heading to Singapore in September for the annual Asia-Pacic Coatings Show, which is put together by Quartz Business
Medias The Coatings Group.
For the occasion Coatings World enlisted the expertise of the folks at orr
& Boss, Inc., a U.S.-based, international management consulting rm that specializes in the global specialty chemicals and coatings industries to provide
analysis of the Asia-Pacic paint and coatings market.
Beginning on page 28 Scott Detiveaux and Allen Tsaur provide a detailed
look at this dynamic and growing region which has dramatically outperformed the global market in terms of both volume and value growth especially during the global recession.
Also in this issue, be sure not to miss A.S. Richardson, global market director for AkzoNobel Aerospace Coatings, who takes us on a tour of the
global aerospace coatings market. Turn to page 33 for an inside look at aerospace coatings from the perspective of the largest player in this arena.
TWRIGHT@RODPUB.COM
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6 | Coatings World
August 2011
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As We Go To Press
RPM Performance Coatings

acquires API S.p.A.
RPM International Inc., through its performance coatings group, has acquired
API S.p.A., a $28 million producer and
installer of polyurethane and urethanebased ooring and decking solutions for
cruise ships, mega-yachts and naval applications. Based in Genoa, Italy, API also
produces epoxy and polyurethane ooring systems for the Italian building market. API will continue to be led by
Giorgio Magnaghi, managing director
and grandson of company founder Mario
Magnaghi, along with his management
team, which includes Vittorio and Beniamino Magnaghi, also grandsons of the
founder. The acquisition is expected to be
accretive to earnings within one year, and
terms were not disclosed. API enhances
RPMs presence in the decorative ooring
market and will complement the
strengths of our Stonhard and Flowcrete
commercial polymer ooring businesses,
said Frank Sullivan, RPM chairman and
chief executive ofcer.
retail car-repair market.

Currently, we have three different
brands in the trade polyurethane (PU) product range, and going forward it is our ambition to consolidate these as sub-brands under
the Dynacoat umbrella, said Pundhir.
AkzoNobel automotive and aerospace
coatings India will market Dynacoat Miluz,
but the longer term plan is to make Dynacoat the umbrella for a wider range of trade
PU products and bring in the water-based
technology platform to India in the near future. Because of the size and complexity of
the Indian market, the introduction is being
carried out in stages. AkzoNobel targets to

have 80 outlets by the end of the year.
Ecology Coatings nominated

for the Michigan Green
Chemistry Governor's Award
Program for 2011
Ecology Coatings, Inc., has been nominated
for the Michigan Green Chemistry Governor's Award Program for 2011. The Program was established by the Michigan Green
Chemistry Roundtable to recognize innovations in green chemistry. Winners will be notied October 27, 2011. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 16, 33
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
AkzoNobel launches global car

refinish brand Dynacoat in
India
AkzoNobel has launched their international
car renish paint Dynacoat across various
distribution points in India. Currently the
product is available in the East and Southern part of the country. With Dynacoat, AkzoNobel is targeting the mid-tier car renish
market in India. It works on the concept of
the mixing machine which allows mixing of
nearly any local and international car color
with precision but with a minimum number
of tinting colors, the company said.
Dynacoat is one of the leading brands
in AkzoNobels automotive and aerospace
business worldwide and has witnessed great
success in recent years, said Divyendu
Pundhir, managing director, AkzoNobel automotive and aerospace coatings, India and
South Asia. With the launch of Dynacoat
in India, the idea is to offer a complete assortment in the market to strengthen our
position in Indias booming automotive and
8 | Coatings World
Chugoku Marine Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Cleveland Black Oxide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Cortec Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Dur-A-Flex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10
Excalibur Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 45
Pratt & Lambert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Quest Speciatly Chemicals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sherwin-Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 45
Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Southern Diversified Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 16
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
August 2011
bre a th e e a s y.
Have you looked at vinyl-based

resin technology lately?
When we introduced our new EcoVAE emulsions last year, we told you
Find the balance youre looking for.
Contact us.
www.EcoVAE.com
infopaints@celanese.com
Brian Duke
972-443-4014
that VAE (vinyl acetate ethylene) technology would be the foundation for a new
generation of consumer pleasing, eco-friendly paints. After just over a year in the
market, formulators of all types of paints have found that EcoVAE strikes the balance that everyone has been looking for in making high quality, high performing,
people-friendly products.
Theyve discovered that formulating with EcoVAE is uncomplicated. That the paints
they make with it show excellent scrub, stain resistance and touch-up performance.
And that EcoVAE technology is suitable for a broad range of interior paints from
premium brands to contractor flats.
If youve already found EcoVAE, thanks for your support. If you haventmaybe its time
you discovered the next generation low VOC emulsion that everyone in the North American
paint industry is talking about.
Your future is our focusworldwide.

IRUPXODWHPDQXIDFWXUHPDUNHWSDLQWOLYH
Fresh Paint
Somerset selects PPG as coatings supplier

for expanded Crossville plant
Somerset Hardwood Floors, Somerset, of Quest Specialty Chemicals, has ac- dustry sales and product development perKy., has named PPG the exclusive coatings quired the coatings business of Integrated sonnel. The expansion is in response to
supplier for its new engineered ooring Paving Concepts (IPC) of Vancouver, customer interest in Ecologys products
manufacturing facility in Crossville, Tenn. Canada. Since its founding in 1992, Inte- and growth in the UV-curable coatings
Paul Stringer, vice president, sales and grated Paving Concepts has specialized in marketplace, the company says.
Newly purchased test and measuremarketing for Somerset, said PPG coatings decorative stamped asphalt and asphalt
were chosen for the new production line be- coating technology, facilitating streetscape ment equipment will accelerate product
development and testing of the companys
cause of PPGs previous history with his and hardscape designs.
rm, as well as PPGs commitment to susThe acquisition of IPCs coatings high performance UV-curable coatings for
tainability. We have done business with technology adds to our product and mar- its target markets, which include labeling
PPG from the beginning and they have been ket offerings in our objective to provide and packaging. For example, the ability to
a big part of our success, Stringer said. the building owner multiple solutions rapidly evaluate new coatings on paper or
Somerset and PPG have a common inter- with his building envelope. Our line in- polymer lm label stock materials in simest and they have been a very important cludes solutions from waterproong roofs ulated press conditions is critical to the
success of sales activities targeting
strategic partner for us during our
the prime label and packaging
product development, our growth
markets. Customers require data
and the continued success that we
simulating their production condienjoy today.
tions for the curing speed, coating
Somersets new Crossville facilviscosity, coat weight and the reity, which will produce engineered
sistance of the coating to water,
ooring, already has additional exsolvents and abrasion, for their
pansion plans, which include the
applications. With timely informaaddition of a prenished line and
tion, time to market will be greatly
building expansion. The plant is
enhanced.
part of Somersets commitment to
Companies such as P&G, Walproducts made in the United States.
Mart and Kaiser Permanente are
Somersets newest plant will proFrom left, Steve Merrick, owner of Somerset Hardwood Floors,
asking their supply chain quesduce both prenished and unnBrian Knapp, PPG building products segment manager, and Paul
tions about energy use and hazished engineered ooring with a
Stringer, vice president of sales and marketing for Somerset
ardous waste created per unit of
look similar to the existing solid
Hardwood Floors, stand in front of Somersets hardwood flooroutput. Supply chains must reevalprenished and unnished proding display. PPG will be the exclusive coatings supplier to Someruate their existing materials and
ucts made in its solid ooring mansets new engineered flooring facility in Crossville, Tenn.
manufacturing methods to meet
ufacturing facilities. PPG is drafting
specications for the new production line, to creating aesthetic surfaces for parking rigorous environmental standards being
reviewing drawings and providing other lots, walkways or residential driveways established by their customers. These evalconsulting services.
said Charlie Van Gelder, vice president, uations have a trickle-down effect on the
supply chain, including companies proThe two companies maintain a mar- Quest Construction Products.
keting arrangement by which Somerset
Quest Construction Products is a lead- viding coatings, which are used on almost
co-brands all of its prefinished solid and ing manufacturer in uid-applied roong every product produced, packaged or conengineered hardwood flooring with Sus- systems and high performance roof coat- taining a label.
tainability by PPG Wood Coatings, a ings over polyurethane foam, as well as
Sustainability and green are becomlogo and tagline that emphasizes the architectural and industrial nishes.
ing much more than just words, and
companies shared commitment to qualcompanies that meet these challenges
ity products, sustainability and the health Ecology Coatings upgrades lab
will be the winners in future sourcing deof the environment.
cisions, said Ecology Coatings CEO
facilities
Bob
Crockett. This creates a significant
Ecology Coatings, Inc. has added and upopportunity
for Ecology Coatings. As a
graded
testing
and
application
developQuest Construction Products
provider
of
UV-curable
coatings that use
ment
equipment
in
its
Akron,
Ohio-based
acquires IPCs coatings business
up
to
80
percent
less
energy,
have little
laboratory,
and
has
hired
additional
inQuest Construction Products, a division
10 | Coatings World
August 2011
who can help you create the next

coatings trend?
we can.
Quindo Violet 55
A bluer shade quinacridone designed to expand your color gamut for

styling. With a hue closer to carbazole violet, and bluer than perylene
Quindo Violet 55 exhibits high transparency and a neutral flop.
Palomar Alpha and Delta Blue 60
This set of red shade indanthrone blues is exceptionally weatherfast

and durable. Their excellent transparency and travel also provide a
striking visual appearance in metallic and effect automotive coatings.
SunMetallics
Metallic brilliance with exceptional coverage and adhesion,

SunMetallics offers a variety of non-leafing aluminum pastes and
pellet preparations for fluid ink applications.
SunGEM
A truly natural approach to color, SunGEM creates full shade colored

pearls that span the color spectrum. SunGEM magnetics allow for
holographic 3-D effects with exciting optical depth.
Sunsperse ECO
Go green with Sunsperse ECO. These APEO, VOC and Resin free
aqueous pigment dispersions have outstanding light and weather
fastness for exterior and high performance applications.
working for you.

Sun Chemical Performance Pigments
General Sales Office
International Operations Belgium
Sun Chemical Mexico
Sun Chemical Latin America
www.sunchemical.com
+1 800 543 2323

+32 1023 1500
+52 55 5358 7247
+55 (11) 2445 1116
Fresh Paint
or no waste and are solventfree, we are soundly positioned

to meet the challenge with EcoQuik, our family of coatings
that are lower in cost, higher in performance and eco-friendly.
General Motors names BASF

Supplier of the Year in South
America
General Motors has named BASF the
2010 regional Supplier of the Year. The
award recognizes BASF for its performance as a supplier of OEM coatings to
General Motors. The award is based on
the same criteria used by GM for its
global suppliers: quality, service, technology and price. The award in South America follows the award as GMs best global
coatings supplier given early this year.
Southern Diversified Products

moves headquarters
Southern Diversied Products, producer
of Mythic Paint, has relocated its headquarters to a new Hattiesburg, Miss., location. The company cited a need for
larger space and greater potential for future expansion as the main reason for the
move. The company also added that the
entire ofce has been painted with Mythic
Paint brand products. The new address is
4200 Mamie St., Suite 120, in Hattiesburg. Despite the change of address,
Southern Diversied Products will retain
the same phone number and email address, at (888) 714-9422 or info@mythicpaint.com.
Sherwin Williams and USB

receive Presidential Green
Chemistry Award
The Environmental Protection Agency
(EPA) presented Sherwin-Williams with
one of ve 2011 Presidential Green Chemistry Challenge Awards during a ceremony
in Washington, DC on June 20, 2011. EPA
also recognized the United Soybean Board
(USB) for its role in the development of
the product.
The honor recognizes the development
of an innovative new paint formulation
that utilizes soybean oil and recycled plastic bottles (PET) and reduces volatile organic compounds (VOCs) by 60 percent.
12 | Coatings World
We know as farmers that were doing

things that are environmentally safe,
greener and sustainable, said Bob Haselwood, USB director and new uses chairman, who accepted the certicate of
recognition on behalf of USB. By using
soybeans in products like those developed
by Sherwin-Williams, more people will realize how the soybean industry is playing
a part in the green revolution.
Sherwin-Williams, with soybean
checkoff funding and technical support
from USB, developed water-based acrylic
alkyd paints with low VOCs that can be
made from soybean oil, PET and acrylics.
These new paints combine the performance benets of alkyds and low VOC content of acrylics, the company said. The
soybean oil helps to promote lm formation, gloss, exibility and cure.
In 2010, Sherwin-Williams manufactured enough of these new paints to eliminate over 800,000 pounds of VOCs. The
company has used 320,000 pounds of
soybean oil, 250,000 pounds of PET and
eliminated 1,000 barrels of oil.
Incorporating simple ingredients like
soybean oil and recycled plastic bottles into
a rst of its kind powerful paint formula,
provides a winning transformational combination for our customers and the environment, said Chris Connor, chairman
and CEO, Sherwin-Williams Company.
EPAs 16th Annual Presidential Green
Chemistry Challenge Awards recognize
pioneering chemical technologies developed by leading researchers and industrial innovators who are making
significant contributions to pollution
prevention in the United States. These
prestigious awards recognize the design
of safer and more sustainable chemicals,
processes and products that will protect
Americans, particularly children, from
exposure to harmful chemicals.
EPA congratulates this years winners
for designing and developing innovative
green chemistry technologies that will result in safer chemicals for use in products,
homes, schools and workplaces that also
have signicant environmental and economic benets, said Steve Owens, assistant administrator for EPAs Ofce of
Chemical Safety and Pollution Prevention.
Sherwin-Williams received the award
in the Designing Greener Chemicals category. The paints are sold as ProClassic
Waterbased Acrylic Alkyd, ProMar 200
Waterbased Acrylic Alkyd and ProIndustrial Waterborne Enamel.
In related news, a Pike Research study
projected that the green chemistry market
will grow from $2.8 billion in 2011 to
$98.5 billion by 2020.
MOL chooses Chugoku hull

coating
Mitsui OSK Lines (MOL) is to adopt the
low-friction Seao Neo hull paint developed by Chugoku Marine Paint for its environmentally-friendly
shipbuilding
program. It is initially being used on two
car carrier newbuildings.
MOL says that after analyzing the results of an onboard test of the paint applied to a newbuilding vessel, it has been
able to conrm that the new paint offers
improvements in fuel efciency compared
to conventional paints. This, says MOL,
will contribute to the reduction of CO2
emissions from its vessels. The company
says that friction between the hull and the
water accounts for the majority of resistance as a vessel moves through the water.
Reducing friction drag has been shown to
be highly effective in reducing CO2 emissions during vessel operation, so MOL
says it is taking a pro-active stance in developing and adopting a low-friction paint
as one of its environmental initiatives.
The two newbuildings adopting the
new paint are a pair of car carriers, both
of 6,400 standard passenger car unit capacity, built by Minaminippori Shipbuilding. The Brilliant Ace was completed on
March 30, 2011, and the Eternal Ace on
July 25, 2011. The adoption of this new
paint is part of the MOLs Sempaku Ishin
next-generation vessel concept.
The main characteristic of Seao Neo
is the high smoothness of their paint lm
surface, the result of a newly developed
low-viscosity hydrolysed polymer. The
ultra-smooth nish is intended to minimise friction drag, improving fuel efciency by three to ve percent compared
to an identical vessel with a conventional
hull coating. Seao Neo is also very low
in volatile organic compounds (VOCs), a
major source of air pollution.
August 2011
PPG receives excellent supplier award from

FACC AG
The Hamburg, Germany application support center operated
by PPG Industries aerospace business has earned the Excellent Supplier Award 2010 in Gold from Austrian aviation supplier FACC AG for consistent outstanding performance
providing coatings, sealants, aircraft maintenance chemicals
and packaging and application systems. FACC presents the annual award in gold, silver and bronze to recognize three suppliers for exceptional commitment and exemplary performance
in continually providing high-quality products and reliable adherence to delivery requirements. Other factors considered include customer service, flexibility, cooperation, and willingness
to develop, accept and implement cost saving and process-optimizing measures.
Superior in
Clear Coats
MINEX delivers unique physical and
photochemical properties ideally suited
for clear coats. Its low refractive index
is best utilized in transparent wood
and furniture coatings, where MINEX
can be loaded up to 20% without
excessive haze to improve hardness,
light stability and moisture resistance.
International Paint enters distribution

agreements with Penta Paints and HB Fuller
International Paint has entered into two strategic distribution
agreements that will supply the companys marine and protective coatings products in the Caribbean and Central America.
The rst distribution agreement is with Penta Paints, a subsidiary of the Ansa McAl Group, a long-time licensee of AkzoNobels Glidden decorative paints and Devoe protective
coatings brands in Trinidad and Tobago. Under the new agreement, Penta Paints will supply International Paints Marine and
high-performance Protective Coatings and linings to their growing clientele in the Caribbean.
The second agreement appoints HB Fuller as distributor of
International Paints marine and protective coatings to customers
in Costa Rica, Guatemala, Honduras, Nicaragua, El Salvador
and Panama. HB Fuller has also been a long-time licensee of the
Glidden and Devoe brands throughout Central America.
FUNCTIONAL FILLERS AND EXTENDERS
Sika strengthens position in European

distribution business by acquiring Technokolla
Sika AG has acquired Technokolla, a leader in tile adhesive systems. The Northern Italy-based company generated sales of approximately $47 million in 2010. Sika expects the acquisition to
expand its market position in Italy.
Based in the northern Italian town of Sassuolo, Technokolla
is a subsidiary of the privately owned Fincea Group, of which
Iris Ceramica, one of the leading ceramic tile manufacturers in
Europe, is also a member. It is number three in the Italian local
market for tile adhesive systems as well as having a good presence in the neighbouring countries.
With Technokollas products on board, Sika will have even
greater access to Technokollas highly developed sales and distribution network. Technokolla also owns a modern production
site in Sassuolo.
The new partnership will enable Sika to expand its market
position by adding a new distribution channel and supply the
construction industry in the region with an even wider range of
products and technologies. CW
August 2011
For more information and our complete product portfolio visit:
www.BrilliantAdditions.com
MINEX is
a registered
trademark.
All rights
reserved.
2010
SPECIALTY AND PERFORMANCE MINERALS
Coatings World | 13
Patents
BASF patents titania-pigmented polyamide
Patent No. U.S. 7,820,757 B2

BASF has been awarded a patent for a
process for producing a polyamide with titanium dioxide pigments comprised of dispersing the titanium dioxide pigments in a
mixture containing water and caprolactam
with an apparatus. The apparatus is comprised of a dispersing chamber, a diskshaped rotor disposed in the dispersing
chamber, a stator which has radial openings
and is disposed in conjunction with the
rotor in a dispersing zone of the dispersing
chamber, a product inlet on each side of the
rotor, such that a conuence of two product
streams from each of the product inlets is
disposed in an outer peripheral region of the
disk-shaped rotor, and a product outlet at
the outer periphery of the dispersing zone of
the dispersing chamber, by feeding the titanium dioxide pigments through one of the
product inlets and the mixture, containing
water and caprolactam, through the other
product inlet to the dispersing chamber, and
obtaining a product mixture, containing
water, caprolactam and the titanium dioxide pigment from the product outlet, and
polymerizing the product mixture to form
the polyamide containing titanium dioxide
pigments and wherein water is removed
from the product mixture before or during
the polymerization, blending the product
mixture with additional caprolactam followed by polymerizing the additional caprolactam to form a masterbatch and ltering
the masterbatch in a melt through a lter,
wherein an average mean pressure build-up
of the polymerized masterbatch, determined
as a difference between a nal pressure and
an initial pressure upstream of the lter, divided by an amount put through, is approximately 7 bar/kg.
Eckart patents aluminum effect

pigments
Patent No. U.S. 7,828,890 B2
Eckart has been granted a patent for effect
pigments having an aluminum core or aluminum alloy core and an aluminum oxide14 | Coatings World
containing or aluminum oxide/hydroxidecontaining layer enveloping the aluminum

core or aluminum alloy core, obtained by
chemical wet-process oxidation of lamellar
aluminum pigments or aluminum alloy
pigments, the content of metallic aluminum
in the aluminum core or aluminum alloy
core being not more than 90% by weight,
based on the total weight of the pigment,
characterized in that the oxidized aluminum pigments or aluminum alloy pigments exhibit at least one highly refractive
metal chalcogenide layer having a refractive index of >1.95, the at least one metal
chalcogenide layer being a layer of an intrinsically colored metal chalcogenide, and
a mixed layer is formed between the highly
refractive metal chalcogenide layer and the
enveloping aluminum oxide-containing or
aluminum oxide/hydroxide-containing
layer, wherein the aluminum oxide-containing or aluminum oxide/hydroxide containing enveloping layer has a thickness of
from 50-300 nm and wherein the effect
pigments have a weak color op having a
H*anchor in a range of between 1.5 and
50, and wherein the refractive index of the
mixed layer between the aluminum oxidecontaining or aluminum oxide/hydroxidecontaining layer and the highly refractive
metal chalcogenide layer exhibits a gradient perpendicularly to the pigment surface
extending from the refractive index of the
pure aluminum oxide/hydroxide-containing layer and the refractive index of the
highly refractive metal chalcogenide layer.
Excalibur Paint patents 2K

waterborne isocyanate free
coating system
Patent No. U.S. 7,951,869 B2
Excalibur Paint and Coatings, Ltd. has
been granted a patent for a 2K waterborne
isocyanate free coating system and methods thereof designed for use as a DTM topcoat in heavy duty industrial applications
where gloss retention, chemical and corrosion resistance are a primary requirement.
The waterborne acrylic epoxy composition

has < 50 g/l VOC and contains no isocyanates, and thus provides a high performing alternative for applications where
handling of and exposure to isocyanates is
prohibited and/or must be highly avoided.
Part A of the two component emulsion system is comprised of a blend of hydroxy
functional acrylic polymer co-reactant,
suitable additives, pigments and epoxy
resin, while Part B is preferably a waterborne amine hardener for curing or
crosslinking the rst component. The new
coating can be applied in thicknesses ranging from 2 mils to approximately 16 mils
and cures without foaming even at high
lm builds. The two component emulsion
system also calls for a water-based zinc
primer and zinc conversion coating primer
that have remarkable adhesion on a variety of substrates including, but not limited
to, aluminum, galvanized metal (both electroplated and hot-dipped), various stainless
steels, PVC, carbon/berglass composites,
and the like.
PPG patents method of

reducing mapping of an
electrodepositable coating
layer
Patent No. U.S. 2,010,316,881
PPG has received a patent related to the
method of reducing mapping of an electrodepositable coating layer. It concerns a
method for coating a substrate with a variety
of coating compositions thereby reducing
mapping of a coating composition deposited
onto the substrate. In certain embodiments,
the present invention is directed to the deposition of a zirconium-based pretreatment
composition onto a substrate with the subsequent deposition of an electrodepositable
coating composition, which comprises a soluble alkaline earth metal ion, onto the pretreatment composition. The present
invention is also directed to a coating system
comprising various layers deposited from the
coating compositions disclosed herein. CW
August 2011
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Financial News
PPG reports profit gain

on sales of $4 billion for 2Q
PPG Industries reported sales for the second quarter 2011 of $4 billion, an increase of 15 percent versus the prior years
second quarter. Each major region and reporting segment achieved volume and
price gains. Income for the quarter increased to $340 million. Second quarter
2010 sales were $3.5 billion, and income
was $272 million.
Our strong execution during the
quarter enabled us to deliver excellent financial performance, including record
earnings for any quarter, said Charles
Bunch, PPG chairman and CEO. We
implemented further pricing initiatives
and managed our businesses aggressively
to overcome continued input cost inflation, a global economy that has only
partially recovered and several transitory
impacts to some businesses volumes
early in the quarter.
Performance Coatings segment sales
for the quarter were $1.2 billion, up $119
million, or 11 percent, versus last years
second quarter. Segment earnings grew
$14 million to an all-time quarterly record
of $204 million.
Industrial Coatings segment sales rose
$136 million, or 14 percent, to $1.1 billion versus last years second quarter. Segment earnings for the quarter were $115
million, an increase of $3 million from the
prior years second quarter.
Sales for the Architectural Coatings EMEA segment for the quarter of $611
million increased $111 million, or 22 percent, versus the prior year. Segment earnings of $50 million matched the prior year.
During the quarter, the company nalized the acquisitions of Equa-Chlor and
Ducol Coatings and announced its agreement to acquire Dyrup A/S.
AkzoNobel reports dip in Q2

profits as costs rise
AkzoNobel reported that rising commodity costs, weak consumer demand,
maintenance stops at its chemicals fac16 | Coatings World
tories, and a strong euro combined to reduce second quarter earnings by 1.8 percent from a year ago. Net profit was
268 million ($381 million), down from
273 million in the same period a year
earlier, even though revenues rose 4.9
percent to 4.10 billion on the back of
volume increases. The company said raw
material costs spiked by 20 percent from
a year ago. AkzoNobel, which is WalMarts paint supplier, and owns the
Dulux brand among dozens of others,
also repeated the outlook it gave in a
June profit warning, that full year profits would be flat assuming no further
deterioration in its business.
I am not satisfied with our performance in the quarter, despite positive volume and pricing developments, chief
executive Hans Wijers said. The recent
months have been challenging and it
does take time for price increases to
work through.
Wijers retires next year and is due to
be replaced by 45-year-old Ton Buchner,
previously CEO of Swiss industrial conglomerate Sulzer AG.
Sherwin-Williams 2Q net falls

1.4 percent
Sherwin-Williams second-quarter earnings fell 1.4 percent as price increases and
sales growth couldnt fully mitigate rising
raw material costs. The company reported
a prot of $179.1 million, down from
$181.7 million, a year earlier. Sales increased 9.9 percent to $2.35 billion, while
same-store sales rose four percent.
Sales in the paint stores group increased 4.3 percent to $1.30 billion in the
quarter. Segment prot decreased to
$206.6 million in the quarter from $212
million last year due primarily to continuing raw material cost increases only partially offset by selling price increases.
Sales in the consumer group decreased 8.4 percent to $375.6 million in
the quarter. Segment profit decreased to
$61.4 million in the quarter from $80.7

million last year.
The global nishes groups sales increased 39.5 percent to $678.9 million in
the quarter on the back of acquisitions while
segment prot in the quarter increased to
$46.1 million from $40.0 million.
Earnings in the quarter were at the
low end of our guidance range due to high
raw material costs versus the timing of
our price increases, said Christopher
Connor, chairman and CEO.
RPM reports double-digit gains

across the board in fiscal 4Q
RPM International reported double-digit
gains in sales and net income for its fiscal 2011 fourth quarter ended May 31,
2011. Sales of $981.8 million were up
1.1 percent from the $971.5 million reported in the fiscal 2010 fourth quarter.
Consolidated EBIT grew 16 percent to
$119.8 million from $103.3 million in
the same period last year. Net income of
$70.2 million was up 16 percent from
the $60.5 million earned in the fiscal
2010 fourth quarter.
Our strong fourth-quarter performance reects the resilience of our operating
companies in the face of stiff headwinds
generated by escalating raw material
costs, continued weakness in the domestic housing market and a commercial construction market that is only gradually
recovering from depressed levels, said
Frank Sullivan, chairman and CEO. Our
deliberate strategic balance between industrial and consumer markets once again
proved effective in addressing challenging
market conditions.
Industrial segment sales grew 14.4 percent to $625.9 million in the scal 2011
fourth quarter from $547.1 million a year
ago while EBIT improved 23.5 percent to
$70.3 million from $56.9 million in the
scal 2010 fourth quarter.
Sales for RPMs consumer segment
grew 5.1 percent to $355.9 million from
August 2011
DuPont Q2 profit down

DuPont Performance Coatings income
of $73 million in the second-quarter represented a slight decrease over the same
prior year period as higher sales were
offset by higher raw material, energy and
freight costs. Sales of $1.1 billion in the
performance coatings business unit were
up 15 percent compared to the same period last year. The company noted 14
percent higher selling prices and a one
percent increase in volume. Higher selling prices reflect pricing actions across
all market segments to offset higher raw
material costs along with a favorable
currency impact. DuPont said strong demand continued in industrial coatings,
particularly in North American heavyduty truck markets.
August 2011
Dow reports 2Q results

Dow Chemicals coatings and infrastructure business unit sales were $1.6 billion
in the second-quarter of 2011. Excluding
the impact of divestitures, sales were up
14 percent, completely driven by price
gains, the company said. Double-digit
sales gains were reported in Dow Adhesives and Functional Polymers, Dow
Building and Construction, and Dow
Coating Materials. Volume growth in
Dow Building and Construction and Dow
Coating Materials continued to be restrained by soft demand from construction and architectural end-markets in
developed regions.
Dow Adhesives and Functional Polymers reported volume growth in all geographic areas, except EMEA, with the
largest gain in Asia Pacific. The business
also reported a double-digit increase in
price, reflecting actions taken in response to high raw material costs. Dow
Building and Construction reported de-
Financial News
$338.6 million in the scal 2010 fourth

quarter while EBIT improved 1.8 percent
to $53.6 million from $52.7 million.
mand growth across all geographic areas except North

America, where new construction starts remain significantly
depressed. The business reported a double-digit volume gain in Asia Pacific,
driven primarily by demand in China.
Results for the business were partly impacted by ongoing investment in Dow
Powerhouse solar shingles. Dow Coating
Materials reported price gains across all
geographic areas as the business responded to a sharp rise in raw materials
costs. In architectural coatings, volume
gains were reported in Latin America,
Asia Pacific and EMEA, while industry
conditions remained difficult in North
America. Industrial coatings volume fell
as a result of strong pricing initiatives to
offset higher raw material costs, particularly in the epoxy chain. EBITDA for the
segment was $231 million, which compares with EBITDA of $230 million in
the same period last year. CW
Coatings World | 17
Market Reports
Flam retardants market to reach

nearly $6 billion by 2018
Flame retardants are used in numerous

everyday products such as cell phones,
carpets and insulating sheets to prevent
them from being burnt or at least to
slow down a fire in an emergency. As
more and more plastics and other flammable materials are used, flame retardants are gaining increasing importance.
The new market study by Ceresana Research forecasts that global flame retardant revenues will rise to approximately
$5.8 billion by 2018. Demand is above
all growing in the Asia Pacific region,
with China registering the greatest increase of seven percent per year.
The development of the ame retardant industry is greatly inuenced by legal
situations and industrial standards, said
Oliver Kutsch, CEO of Ceresana. Almost
all countries are increasingly tightening
re safety regulations. In addition, which
ame retardant is used depends on state
regulations on the protection of the environment and health, above all in Western
Europe and North America.
As environmental restrictions mainly
impact halogenated flame retardants,
less controversial alternatives are being
developed. The demand for organophosphates and different inorganic flame retardants is rising by 3.5 percent to 4.3
percent per year, which is significantly
faster than for brominated or chlorinated flame retardants.
Fire resistant agents are tailored to
specific applications and developed in
close cooperation with manufacturers,
processors and users of end products.
Product innovations focus on more environmentally friendly products and new
materials. Examples include nanotechnology, micro-encapsulation and intumescent systems, which expand by heat
and create a protective layer. However,
the most widely used flame retardant is
aluminum hydroxide (ATH), which is
anticipated to continue to dominate the
market in 2018.
The market report of Ceresana Research provides detailed descriptions and
analyses of the flame retardant market.
Demand divided by product types as well
as revenues and prices. The study also offers market data related to the individual
application areas. The most important
sales markets are construction materi-
The demand for organophosphates and inorganic flame retardants is rising by 3.5 percent to 4.3 percent per year, which is significantly faster than for brominated or chlorinated flame retardants.
18 | Coatings World
alsespecially made from PVCinsulating materials, rubbers, adhesives, and

paints and varnishes. The electrical and
electronics and transport industry are
also studied individually with reference
to the world regions. The introduction
summarizes the different types of flame
retardants and informs about regulations
and health issues. Volume II provides a
list of manufacturers with 246 company
profiles. The study, available in English
or German, forecasts market opportunities and risks up to 2018.
Pigments market to reach $45

billion by 2018
Ceresana Research forecasts that the
global pigment market will earn revenues
of more than $45 billion in 2018. In 2010,
the Asia Pacic region was the largest
market area, generating approximately 45
percent of the global demand for pigments. This was followed by North America and Western Europe.
Pigments are mainly used in well established industries, such as paint and varnish
manufacturing
and
plastics
production. Demand in individual countries follows the overall economic development. The construction industry, in
particular, has a strong impact on the demand for pigments. Apart from coloring
construction materials such as concrete,
pigments are widely used in plastic products, paints and varnishes.
Ceresana Research expects Asia Pacic
will continue to signicantly inuence
market dynamics over the next years.
Rapidly developing emerging markets
have the greatest growth potential, above
all China and India. Moreover, South
America and the Middle East register
above-average growth rates of 3.6 percent
to 4.4 percent. Carbon Black pigments,
which are used in a number of plastics,
represent a strong growth market worldwide. Many emerging countries still have
a low per-capita consumption of plastics,
August 2011
August 2011
that reect infrared light and offer insulating

properties. Organic pigments, whose market share in volume is small, register aboveaverage growth rates, as they benet from
rising demand from producers of printing
inks, polymers and textiles.
Specialty chemicals in the UK

worth $18 billion in 2010
Research and Markets has announced the
addition of the Specialty Chemicals in
the United Kingdom report to their offering. The specialty chemical market
covers the revenues generated from the
sales of high value-added chemicals used
in the manufacture of a wide variety of
products, including but not limited to ne
chemicals, additives, advanced polymers,
adhesives, sealants and specialty paints,
pigments and coatings. The UK specialty
chemicals market had total revenue of
$17.7 billion in 2010, representing a
compound annual growth rate (CAGR)
of 4.1 percent for the period spanning
Market Reports
which will, however, increase considerably

over the mid-term.
The demand for different types of
pigments in individual regions shows different developments. While the use of
iron oxides and organic pigments
records the highest growth in North
America and Western Europe, other regions also see their demand for titanium
dioxide and carbon black increasing significantly. Ceresana expects that titanium dioxide will have a share of more
than 60 percent of the global pigment
market. Iron oxides are used worldwide
for construction materials, paints and
varnishes, but are also gaining importance for other products. For example,
markets such as the food and cosmetics
industry will see considerably higher
growth of 3.5 percent annually.
Product innovations primarily aim at organic, effect and special pigments. The focus
is on higher color intensity, color variety and
additional properties, such as self-cleaning
or antibacterial characteristics, or paints
2006-2010. Fine chemicals sales

proved the most lucrative for the
UK specialty chemicals market in
2010, with total revenues of $6.3
billion, equivalent to 35.4 percent of the
markets overall value. The performance
of the market is forecast to accelerate,
with an anticipated CAGR of 4.9 percent
for the ve-year period 2010-2015, which
is expected to drive the market to a value
of $22.4 billion by the end of 2015. Specialty Chemicals in the United Kingdom
industry prole provides top-line qualitative and quantitative summary information including market size in terms of
value from 2006-10, and forecast information to 2015. The prole also contains
descriptions of the leading players including key nancial metrics and analysis
of competitive pressures within the market. The report also includes market size
and segmentation data, textual and
graphical analysis of market growth
trends, leading companies and macroeconomic information. CW
Coatings World | 19
International Coatings Scene
Latin America
International Paint Broadens Mexico Network

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
nternational Paints Mexican afliate, Compania Mexicana de Pinturas International SA
de CV, has broadened its distribution network in Mexico through a new strategic alliance
with, Sayer Lack Mexicana SA de CV. International Paint, a unit of AkzoNobel, has afliates
throughout Latin America, and is a major producer of marine and protective coatings. Sayer
Lack already distributes AkzoNobels Devoe
brand protective coatings in Mexico, and is a licensee of AkzoNobels Glidden architectural
paints. Devoe was an ICI brand prior to AkzoNobels acquisition of the latter in 2008.
Our distribution network also extends
throughout Central America through an agreement with H.B. Fuller, and to part of the
Caribbean through a recent agreement with
Penta Paints in Trinidad and Harris Paint in Barbados. Additionally, an agreement with Global
de Pinturas extends our network to Colombia,
Ecuador and Venezuela, said Martin Criado,
International Paints manager of Marine and
Protective Coatings for Latin America, based in
Toluca, Mexico. The Mercosur portion of South
America is managed through the Brazilian afliate of International Paint.
Among recent product releases, International
Paint recently launched Interline 9001, a bimodal
epoxy coating for chemical tanker cargo tanks.
The new distribution arrangement is expected
to boost International Paints sales of marine and
protective coatings in Mexico, particularly in the
mining sector, with slower increases in the oil and
gas, and power generation industries, says Criado.
As industrial production in Latin America
rises, the demand for marine and protective
coatings should rise in step, if not more rapidly.
Mexicos industrial production rose by 4.6 percent in the twelve months ending in May, according to government statistics.
Mexico is a central distribution point and
management center for North-South trade between Latin America and the United States. Latin
China will become

Latin Americas
largest trade
partner by 2015.
20 | Coatings World
Americas regional economy is still booming, albeit at a slower pace than last year when regional
growth hit 6.4 percent. The monthly industrial
production statistics this year for some countries
in the region, like Brazil, look like a seesaw.
However, in the long-term, Latin America is
expected to perform well. The regions largest
trading partner currently is the European Union,
but China is poised to be Latin Americas second largest trade partner by 2015, according to
the United Nations Economic Commission for
Latin America and the Caribbean (ECLAC),
based in Santiago, Chile.
Criado is a member the board of directors of
Mexicos national paint association, Asociacion
Nacional De Fabricantes De Pinturas Y Tintas AC,
or Anafapyt, in Mexico City. He also is a member
of the Venezuelan Oil and Gas Association and
Venezuelan Chemical Industry Association. Prior
to joining International Paint, Criado was general
manager at Pinturas International, C.A., the
Venezuelan licensee of International Paint. CW
Source: Index Mundi compilation of CIA World

Factbook data; January 2011.
August 2011
International Coatings Scene
Europe
Measuring Sustainability
Cepe is tasked with

providing consistent
data covering the
economic,
environmental and
social aspects of
sustainability.
by Sean Milmo
European Correspondent
milmocw@rodpub.com
aint producers and their raw material suppliers in Europe are giving a new impetus
to the drive to making sustainability a central objective of the whole coatings market
across the region.
The sector is seeking to draw up common
standards for the supply of data for life cycle
analyses (LCAs) on coatings products and
their ingredients.
The European coatings manufacturers trade
association (CEPE) is over the next year nalizing details of a Sustainability Charter and harmonization of the data used to measure the
sustainability of paints and their raw materials.
The move comes as sustainability is emerging as an increasingly competitive issue within
the European market throughout the supply
chain from the extraction and processing of raw
materials, the manufacture of the coatings themselves, their use and disposal.
AkzoNobel, the regions market leader in
decorative paints, has been highlighting the sus-
22 | Coatings World
tainability of paint production by announcing

plans for the building in the UK of its rst megaplant for coatings in Europe.
The company is aiming to source a signicant part of its energy needs for the plant from
renewable resources, such as wind power. At the
same time its objective will be to achieve a 60
percent reduction in energy consumption compared with a conventional production facility.
However at the moment paint companies
and raw material suppliers are tending to
apply different data when calculating sustainability measurements, particularly in areas like
carbon footprints.
Cepe is attempting to deal with this lack of
uniformity by setting up a task force to provide
basic consistent data covering the economic, environmental and social aspects of sustainability.
The task force includes not only representatives
from the leading coatings companies in Europe
but also some major raw materials producers.
The main objective of the working group is to
sort out the complexities of gathering data for life
cycle analysis and the life cycle inventories (LCIs),
which form the foundation for working out mathematical models for making LCAs.
We want to ensure that apples are being compared with apples, said Tony Mash, chief execuAugust 2011
tive of the British Coatings Federation

(BCF) and head of the working group.
Some data is inconsistent because it
comes from different sources, he said.
Some data on raw materials is not appropriate for the coatings sector and needs to
be made more specic. There are also many
gaps in data in some parts of the coatings
supply chain, which have been lled by people making different estimates.
We will be working closely with raw
material trade associations which have
already been putting a lot of effort into
collection of data, Mash said. We
dont want to duplicate what theyve
been doing but to make sure the data is
consistent with the way the coatings industry does things.
The Cepe task forces rst job, which
it hopes to complete next year, is to create
cradle-to-gave databases for LCIs. These
will cover raw materials extraction and
production through to the exit gate of the
coatings manufacturing plants, so they include indicators of paint making
processes, like energy consumption, water
conservation and internal recycling loops.
There are uncertainties about how the
task force will deal with the gate-to-grave
part of the life cycle because of the huge
variety of coatings uses and difference in
application methods.
In due course we will be doing some
work on this area, possibly by drawing
up some scenarios which will provide
general examples of gate-to-grave activities, said Mash.
With raw materials accounting for 60
to 80 percent of the energy content and
ultimately the carbon footprint of paints,
the working group will be relying a lot
on the input of experts from companies
making binders, pigments, solvents and
other ingredients.
Some of these producers of raw materials, such as Dow Chemical, which is represented on the task force, have been
developing LCIs and LCAs for over 15 years.
Weve been generating LCI data since
the 1990s, some of which weve passed on
to our customers, said Houshang Kheradmand, European technology awareness and
innovation manager at Dow Coatings Materials, which recently acquired the coatings
ingredients business of Rohm and Haas.
August 2011
We believe that weve one of the

biggest existing databases for LCIs on coatings materials, he said. Coatings LCIs in
themselves are the big part of LCAs.
The Cepe working group wants to
avoid inuencing the types of LCAs carried out by coatings companies and their
raw material suppliers. Some life cycle
analysis, for example, are used to forecast
future medium-term and long-term demand for particular products while others
concentrate on the historical data on the
environmental and health impact of coatings and their raw materials.
Our aim is to provide consistent data
for the calculation of LCAs, whatever type
of analysis companies might apply, said
Mash. We want to be condent that the
various software packages which will be
available to coating producers for LCA
work and will be based on a platform of
solid and reliable data.
Gaining agreement within the working
group on standardized data in some areas
may be difcult. With biomaterials, for example, compromises may have to be
found between different approaches to
questions like land use, biodiversity and
conservation of natural resources.
When measuring carbon footprints of
biomaterials one issue will be how much
the ability of plants to absorb CO2 should
be taken into account.
We include CO2 absorption in our
own calculations for the carbon footprints
of biomaterials in our coatings products,
said Jan Besamusca, innovation director
at DSM Resins. We want our customers
to be using the same CO2 data when
making their own carbon footprint calculations so we are hoping that the Cepe
working group will adopt our approach.
Establishing data uniformity on
sources of energy consumption and their
links to CO2 emission levels will be one
of the working groups biggest challenges.
Europe obtains its electricity from gas,
coal, hydropower, nuclear power and
from renewable resources such as wind
turbines and solar energy.
Does the working group opt for averages or specic gures from each power
source? Resolving issues like these will do
a lot to raise the credibility of LCAs in the
coatings sector in Europe. CW
Coatings World | 23
New Products
Henkel rolls out ceramic dry film coating
Aerodag Ceramishield is sprayed on and provides effective protection against welding

spatter.
Henkel has introduced Aerodag Ceramishield, a durable anti-spatter ceramic dry film coating for welding
equipment. This coating was designed
specifically to reduce spatter build-up on
welding torches, thereby also reducing
production costs and saving time. Spatter due to liquid metal particles produced during welding impairs the quality
of welding equipment and the surfaces of
the metal parts being welded. After application the product creates a ceramic
coating on the surface that repels spatter
immediately. This cuts costs by 40 percent and saves seven percent of time, the
company said. Another advantage of
Aerodag Ceramishield is that it provides
not only physical but thermal protection,
thus increasing the service life of welding equipment. The quality of the weld
seam also improves because the shroud
remains free of spatter and the gas flow
is not interrupted. Suitable for
MIG/MAG welding processes Aerodag
Ceramishield can be used in all
MIG/MAG welding processes. One application of the silicone-free coating is
enough to protect contact tips and
shrouds in all MIG/MAG welding
processes for up to eight hours.
can be tinted in thousands of Valspar

colors and is available in flat, satin and
semi-gloss sheens.
Valspar launches Valspar+
Cortec Corporation, St. Paul, Minn., has

introduced MCI-2018 V/O water repellant, a higher-viscosity version of its MCI2018 sealer for vertical and overhead
applications. According to the company,
its new line of 100 percent active silane
water repellants chemically reacts with
concrete surfaces to form a strong bond
with the substrate. The sealer contains
corrosion-inhibiting molecules that penetrate pores to create a hydrophobic layer
that repels water and keeps out chlorides
without affecting the moisture vapor
transmission of the concrete, Cortec said.
MCI-2018 V/O can be applied by spray,
brush or roller. Increased viscosity makes
the sealer ideal for bridge supports, garage
pillars or building walls. CW
Valspar Paint has rolled out Valspar+,

certified asthma and allergy friendly by
the Asthma and Allergy Foundation of
America (AAFA). Valspar+ reduces airborne irritants during painting, improving the painting process for those with
respiratory sensitivities, the company
says. In addition to having zero volatile
organic compounds (VOCs), which can
be a trigger for people impacted by
asthma and allergies, Valspar+ has no
lingering odor. Once dried, the paints
antimicrobial properties help it to resist
mold and mildew. Valspar+ can be used
in any room in the home and is ideal for
bedrooms, especially for children, bathrooms, basements and kitchens. Valspar+
24 | Coatings World
Pratt & Lambert introduces line

of maintenance coatings
Pratt & Lambert Paints, Cleveland, Ohio,
launched a high-performance line of industrial maintenance coatings for light- to
medium-duty applications. The company
says the product line meets the needs of
various facilities, including schools, ofces, restaurants, factories and hospitals.
Included are coatings based on acrylic,
alkyd, epoxy and urethane resins. Also offered is an innovative acrylic pre-catalyzed waterborne epoxy formula.
Product applications include walls, lockers, oors, pipes, machinery and bathroom stalls. The line includes six product
categories: primers, dry falls, enamels,
epoxies, urethanes and oor coatings. The
line was designed to provide outstanding
performance features, including corrosion
and chemical resistance, impact and abrasion resistance, superior adhesion and ease
of application, as well as aesthetics, the
company says.
Cortec expands line of water

repellants
August 2011
3D41-50
5E18-20
TiO2
5B35-40
No more , No less
3G21-26
3E41-50
2E41-50
Business Corner
Strategies & Analysis
Role Change in Marketing: Part II
Buying behavior
pattern changes
and increased third
party roles.
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
usiness models must change and adapt as
the consumer becomes more comfortable
with online research and other social
media communication channels. As sales revenues decline companies will certainly be driven
to change their marketing approach. The gambit
here is to beat the curve of sales decline and use
these revolutionary communication tactics as
part of ones overall strategy and not just as periphery tactics.
Twitterfied
Twitter is one of the best examples of unanticipated negative communications. Look at the
movie industry for example, where Twitter literally has and will continue to make or break
the introduction of new movies.
The forehand hype and the unparalleled immediate real time results provided by Twitter
and other social media have an impact on a
26 | Coatings World
newly released movie within minutes of its rst

showing. Just ve years ago the judgment as to
the success or failure of a new lm took about
four to seven weeks of box ofce results.
Today, it takes about one day after the rst
mass viewing.
Just think of the repercussions on the movie
industry as folks leave a theater after watching a
movie they disliked. Its not uncommon nowadays
for at least half of those people to Twitter their
friends as they walk out of the theater letting them
know not to waste their time and money.
As a result, movie producers have been
forced to change their infrastructure, advertising, distribution, and certainly, the way they prescreen their movies, as Twitter, Facebook and
other social media outlets continue to state the
opinion of the end-user rapidly without lters.
Now consider the way society is trending in
the transportation industry with the purchase of
cars, trucks, vans, SUVs, recreational vehicles,
tractors, off-road construction vehicles and
snow mobiles, for example. What role is the past
infrastructure to play as consumers move into
the realm of customized building from the
comfort of their home or ofce?
August 2011
Strategies & Analysis
Source: Chemark Consulting
Today we can go online and select just

about any combination of features we
want in a new automobile including design, drive train, engine type, interior comfort and exterior/interior paint color. The
car can then be delivered to the most convenient dealer location for pickup and nancial arrangements.
What happens to the sale persons/sales
managers role at the dealership in this
model? These jobs will be gone. Theres no
need for these positions since the role has
been replaced by the online research education process and a place to take auto delivery and for service of that car.
Suppliers must change as customer
buying behavior changes. We cant lag
too far behind this customer change dynamic curve or the competition will beat
us. We must be hand-in-hand with our
customers as they constantly try new
methods of buying, adapting solid buying tools and rejecting marginal ones in
the process. The Chief Marketing Officer
(CMO, located within the C-Suite) is the
key manager in bringing together all the
talent and infrastructure at this level,
down into the workings of the entire
company necessary to deal successfully
with these new marketing challenges and
turn them into opportunities.
Whether your company is global, regional or local, there is today an increasing set of complexities besetting the
company. There is more of everything:
customer segments, media outlets and disAugust 2011
tribution channels. Companies and their

CMOs are waging a battle with these various convolutions.
Lets consider pricing, for example.
To set prices effectively, consumer companies operating in a number of channels and geographies must address the
needs of dozens of segments and make
rapid, analytical information decisions
about up to 20 million individual price
points per year. Many companies are developing new approaches to manage this
one complexity.
Most are giving nal pricing authority
to the managers accountable for the performance of a brand or geography, supporting them with centrally established
processes and policies to ensure consistency
across segments and geographies. Small analytical groups are crucial in this model to
ensure the collection and analysis of the
pricing needed to make good decisions.
While ultimate pricing decisions typically remain with the business units accountable for prots, some CMOs are
beginning to play a critical role in developing data management tools and
processes that help companies to maintain
a consistent brand image and to support it
despite growing complexity.
New marketing capabilities

The changes in customer behavior environment call for new marketing capabilities, both in the marketing organization
itself as well as the company as a whole.
Business Corner
For example, within marketing, the ability to build brands across an increasing
number of media, including channels
dominated by user-generated content, will
be critical. There will also be analytical
muscle to build, such as the data-management skills needed to compare and maximize the effectiveness of on and ofine
marketing expenditures.
Many of these skills, such as expertise
in the business use of social networking,
in digital marketing or in emerging markets, require a degree of specialization
that complements the generalist capabilities of traditional marketing management.
As a result, many companies will be
forced to restructure their marketing and
sales organizations by creating centers of
excellence for key marketing capabilities
and, perhaps, by outsourcing marketing
activities requiring specialized skills, just
as some CIOs rely on external IT-development resources.
CEOs need to assist their CMOs

Here are three areas a CEO can work on
to assist their Chief Marketing Ofcer in
becoming more successful.
First, take time to understand what is
really happening with customers. Defocus on the brand-image and nancial results in marketing meetings. Instead, nd
out how the needs of different customer
segments are evolving, who is saying what
to our customers on which blog, who are
the social inuencers of your product and
how customers are changing their approach to decision-making.
Second, foster the right connection
between the CMOs efforts and those of
the other parts of the organization. In
other words, BUILD BRIDGES! This
connection is not only critical for bringing together marketing, public relations
and corporate affairs but also important
when CMOs are asked to lead major
corporate initiatives on strategy and
business models.
Lastly, be a thought partner for the
CMO as he/she transforms the marketing
organization. Be a mentor to the CMO.
Chemark looks forward to providing
thoughtful bits of information that can be
practically considered. Let us know if you
have a special interest. CW
Coatings World | 27
FEATURE
Asia-Pacific Paint and Coatings Market
The Asia-Pacific Paint

and Coatings Market
The Asia-Pacific region is an important and growing part of the global coatings marketplace. Unlike other regions of the world, the Asia-Pacific region has continued to grow,
even in the face of the global recession.
by Scott Detiveaux and Allen Tsaur,
Orr & Boss, Inc.
he economic downturn of the past several years has had a
signicant impact on the global paint and coatings market.
From 2002 to 2007, the global coatings market grew by over
30 percent. This is in stark contrast to the 2008-2009 timeframe,
where the market actually contracted by nearly three percent.
One of the bright spots in the market has been the Asia-Pacic
region which has dramatically outperformed the global market
in terms of both volume and value growth. From 2004 to 2009,
the Asia-Pacic coatings segment grew by 60 percent in volume
and value. Due to its rapid growth over the past ve years, the
Asia-Pacic region has become the largest market for paint and
coatings in the world.
The market in Asia-Pacic is now estimated to represent approximately 35 percent of the nearly $90 billion global value of
all coatings. In terms of market volume, the Asia-Pacic region
makes up roughly 41 percent of the 27 billion liter global coatings volume. (Note that for comparison purposes, powder coatings have been converted to liquid equivalents at the rate of 1.5
liters of liquid paint per kilogram of powder coatings.)
In late 2010, the International Paint and Printing Ink Coun-
28 | Coatings World
cil (IPPIC) published the second edition of its widely acclaimed

comprehensive market analysis entitled, Global Paint and Coatings Industry Market Analysis Report (2009 2014). As with
the earlier version, IPPIC retained Orr & Boss, Inc. to prepare
this report. Coatings market data presented in this article is based
on the intensive market research conducted for the completion of
this study of the global paints and coatings industry.
For the purposes of the IPPIC report and this article, the
global paint and coatings industry has been segmented into, studied and presented according to the ve regional markets in Table
1: Geographic Segments Investigated.
While Asia-Pacic is generally viewed as one combined region,
it is important to remember that this is not a homogenous group.
There is signicant variation among the constituent countries.
Within the Asia-Pacic region, China has experienced the
most signicant growth, posting compound volume growth rates
in excess of 16 percent annually over the analysis period. India
has similarly experienced strong growth with a compound annual growth rate (CAGR) of nearly nine percent.
In contrast, Japan and Australia have signicantly lagged with a
2004 to 2009 CAGR of 0.7 percent and 1.5 percent respectfully.
Other parts of Asia-Pacic have experienced a combined annual
growth rate of roughly 5.5 percent over the 2004 to 2009 time frame.
The United States has been overtaken by China as the worlds
August 2011
FEATURE
number one market in terms of

coatings volume. The position of
Asia-Pacic and the leading countries in the region within the global
marketplace is depicted in Chart 1:
2009 Global Coatings Industry
Volume by End Use Segment.
Market overview
Similar to the geographic segmentation, the global market has
been divided into ten end use segments for the IPPIC market report. Data in this article is based
on the same ten market sectors
listed in Table 2: Major Segment/Component Sub-Segments.
Decorative coatings are the
largest sub-segment of the AsiaPacic coatings industry. In this
region, however, decorative
coatings make up a much
smaller percentage of the overall market compared to other
regions. Decorative coatings comprise approximately 35 percent
of the market in Asia-Pacic compared to over 50 percent of the
global market.
Unlike the decorative coatings markets in North America and
Europe, this market sector has continued to grow in Asia-Pacic over
the past several years. Within the region, decorative coatings growth
has tended to follow overall market growth with China showing the
greatest increase, followed by India.
In the industrial coatings market, and among the various industrial
sub-segments, Asia-Pacic has outperformed the market and has experienced signicantly higher growth rates than those seen in North
America and Western Europe, as well. In particular, the general industrial, wood and coil coatings segments have grown at much higher
rates than the
overall market.
Chart 2: Annual
Volume Growth
Rate by Segment
2004-2009 illustrates the growth
in the Asia-Pacic industrial
coatings sub-segments compared
to the global
market over the
Chart 1. Source: Orr & Boss, Inc. estimates
past ve years.
Economic influences
Coatings demand is inuenced by a wide array of economic factors.
Demand for decorative coatings is affected by new construction,
30 | Coatings World
housing activity and overall afuence. While housing and construction markets in North America and Europe have languished during
the economic recession, activity has continued to ourish in China,
India and other parts of developing Asia-Pacic. As an example,
new construction spending in the United States declined by four percent from 2009 to 2010. Over this same period, construction spending in China increased by over 10 percent. This trend in construction
disparity is projected to continue over the near term.
At the most basic level, industrial coatings demand is a function of the production of end-use OEM products such as cars,
tractors, furniture, packaging, etc. Much has been made of the
changes in the automobile market, with China supplanting the
United States as the largest car producer in the world, but the
transition in the automobile market is but a microcosm of the
shifting manufacturing landscape.
Over the period 2000 to 2009, China grew its proportion of
global manufacturing output from roughly eight percent of the
total to nearly 21 percent of the global total. Meanwhile, the U.S.
contribution to global manufacturing has fallen from over 26
percent of the global total to less than 19 percent. These divergent trends are directly related as goods once produced in the
U.S. are now being produced in China. Asia-Pacic now represents over 40 percent of the worlds manufacturing output.
The overall trends in construction and manufacturing are apparent in the gross domestic product (GDP) data of the various
August 2011
FEATURE
offered herein are clearly contingent on a number of factors. The

rst major assumption is that Western economies will continue
to drag themselves out of recession. While much of the end use
OEM products manufactured in Asia-Pacic is for domestic consumption, a great deal is exported to the U.S. and Europe.
Continued economic malaise in these regions will depress
coatings demand in Asia-Pacic. Recent spikes in oil prices have
emphasized the fragility of this recovery. An additional concern
is the tight supply of key raw materials both in Asia-Pacic and
in other parts of the world. Continuing price escalation could
lead to market stagnation or replacement by alternate materials.
Furthermore, it is uncertain how the recent devastation in Japan
will affect the regional and global markets.
Asia-Pacific as a platform for growth

Chart 2. Source: Orr & Boss, Inc. estimates
regions. The data suggests that Asia-Pacic grew faster than

North America and Europe prior to the recession and signicantly outperformed Western Economies during the recession.
Furthermore, the most recent data from the International Monetary Fund, World Economic Outlook forecasts that the disparity
in growth will be even greater post-recession than pre-recession.
Chart 3: Historical and Forecast Regional GDP Based on Purchasing Power Parity illustrates the historical and forecast GDP
by region as measured by purchasing power parity.
Coatings forecast
Over the next ve years the Asia-Pacic market is projected to
continue to grow above the global average, albeit at a slightly
lower growth rate than what it has previously experienced. As in
the past, China and India are forecast to lead the region in growth.
Several key industrial coatings segments, including wood, powder,
packaging, and industrial maintenance and protective coatings are
forecast to experience the greatest rate of growth to 2014. Given
the recent advancement in the region and the projected continued
growth, Asia-Pacic is forecast to account for approximately 43
percent of the total global coatings volume by 2014.
The forecasts offered in the IPPIC global market analysis and
Chart 3. Source: International Monetary Fund, World Economic Analysis
August 2011
The rapid growth in Asia-Pacic, and in particular growth in

China and India, has not gone unnoticed by leading coatings
manufacturers and raw material suppliers. Especially given the
slow growth in Western countries, many formulators and suppliers are focusing on the Asia-Pacic region for future growth.
The vast majority of new construction of coatings end product
and raw material production facilities is occurring in Asia-Pacic.
While the high level of activity in the region does present opportunities, many Western suppliers underestimate the differences in business culture in the region, particularly between Chinese companies
and their Western counterparts. Differences related to conducting
business in China can be broadly categorized as company, personnel, and market differences. Each of these is discussed briey below.
Company differences
It is important to note that there are different kinds of Chinese
companies and there is a different way for Westerners to approach each of these ethnically diverse types of companies. There
are Chinese-native companies, Taiwanese and Hong Kong-based
companies and foreigner-owned Chinese companies. Recognizing
each and treating them accordingly is important. In addition, initial interaction with them, either directly or through a Chinese
speaking agent is very important and will affect how a Western
company deals with a Chinese company.
Chinese-native companies tend to have a love-hate relationship with Western companies. On the one hand, they are proud
and highly nationalistic. There is also a tendency by some to distrust Westerners and their motives. On the other hand, many believe that dealing with Westerners elevates their social/industrial
status. In terms of business acumen, some feel inferior to the
Westerners, and believe any association with the Western culture,
brand and corporation is something good and is desired.
When dealing with Chinese-native companies, it is important
to understand the Chinese culture of reciprocity. English-speaking Westerners should focus on professional protocols but should
also be aware of certain customs such as offering small gifts at
an initial meeting to help in building the relationship. Learning
a few Chinese words is also sign of respect and will help in relationship building. When enlisting a Chinese-speaking agent to
facilitate business with a Chinese-native rm, the agent will need
Coatings World | 31
FEATURE
a direct relationship or have a compelling background story.

Personal relationships (guanxiin Chinese) are a signicant driving force for sales and cooperation among the Chinese rms. It is important to remember much of the decision making related to Chinese
industrial cooperation and alliance are driven by short-term gains.
Consistent with the culture of reciprocity and the short-term mentality, Western companies are often expected to provide extra incentives
to sweeten the deal in order to make them happen in China.
Successful Taiwanese and Hong Kong-based rms are sharp, realistic and hands-on. Because they incorporate expectations of both
Western and Chinese business culture, dealing with Taiwanese or
Hong Kong-based rms is perhaps the most difcult of all Chinese
rms for Westerners. Companies wishing to conduct business with
them must be professional and reputable by Western standards, but
must also effectively demonstrate their capabilities, while building a
relationship. Simply being Western is not enough to get their attention.
In addition to ethnic differences in ownership, there are legal
differences as well. Companies can be described as either owned
by the military, by the government or by a private entity. Businesses
or sectors that are deemed important to the security of the state
tend to be military-owned. State-owned companies are often those
that are central to the planned economy and the current Five-Year
Plan. Privately-held companies tend to be those where there are either opportunities for rapid growth or opportunities to gain access
to foreign technology, or both. Companies wishing to invest in
China should remember that despite recent progress in opening its
markets, China remains a communist country that acts in a mercantilist manner rather than a free market manner.
Personnel differences
Despite the large population in China, there is a shortage of qualied manpower. This tightening of the labor market has tended to
drive wages up in China, and has led to other challenges in the
marketplace. Chinese employees sometimes lack loyalty to their
companies and change jobs frequently for better opportunities.
The lack of loyalty coupled with the high demand for employees
has led to a situation where employees sometimes do not feel compelled to work hard of efciently since other opportunities can always be found. Some companies are run by a core cadre of leaders,
who carry most of the company workload as opposed to distributing work down the chain of command or working as a team.
Another challenge for Western companies is the wage disparity
between Westerners and the local Chinese. The differences in cost
of living and salary standards combined with the low prot margins of many Chinese companies make it difcult for them to remunerate at the same level. When special accommodations are
made to Western employees, this often generates jealousy among
their Chinese counterparts. In addition to the wage disparity, there
is often a disparity in professional practices between Westerners
and their local counterparts. This can also be a source of tension if
Westerners try to force their practices onto their local employees.
Market differences
In comparison to other developed nations, the Chinese coating market is more focused on the low-end segment. An emphasis on low
cost and low priced products and the limited R&D capabilities result
32 | Coatings World
in a lower overall level of product quality. The situation is further

compounded by the current supply situation. The continuing growth
in coatings demand, coupled with ongoing raw material shortages
and price increases has created a conict between pricing and resources. Price is often the rst priority, followed by product reliability or quality. Large enterprises that win the price war or resource
war will emerge to dominate the Chinese coating market. Small-scale,
lower-level corporations are expected to close down or be acquired.
One opportunity for Western companies is the lack of specialized, innovative, high quality products. There are already enough
Chinese rms producing low cost products. Western companies are
unlikely to win a price war with local producers. Companies with
high-tech innovation and superior product quality will also likely
emerge unscathed from the recent supply chaos.
Government policy can also have a signicant impact on the
market. The 12th Five-Year-Plan that has recently been enacted
is anticipated to continue to push growth in the market but with
stricter product and environmental regulations. Solvent-based
products may lose signicant share depending on the commitment of the government to enforce these laws. Westerners must
be aware of government policy, and how to interact with the ofcials. Furthermore they must understand that regulatory enforcement is not always even and consistent.
Summary
The Asia-Pacic region is an important and growing part of the
global coatings marketplace. Unlike other regions of the world, the
Asia-Pacic region has continued to grow, even in the face of the
global recession. In particular, China and India have shown the greatest levels of growth, with China becoming the worlds largest coatings market in terms of volume. Over the next ve years these growth
trends are projected to continue with China and India leading the
way. From a market segment standpoint, wood, powder, packaging,
and industrial maintenance and protective coatings are forecast to
experience the greatest rate of growth to 2014 in the region.
Due to the market size and continuing growth, many Western
companies are looking to expand in Asia-Pacic and specically in
China. However, to be successful in China, Western rms need to
learn about the Chinese culture. They need to be aware of the different types of Chinese rms and the differences in companies, personnel and markets as compared to Western countries. Western
companies should uphold their professional protocols but need to
understand how to build relationship when dealing with Chinese
rms. Maintaining good relationships and communications should
be a top priority when dealing with the Chinese. Companies looking to expand in other parts of Asia-Pacic such as India and Vietnam should expect there to be signicant cultural and operating
differences in these countries as well. CW
About the Authors: Orr & Boss, Inc. is a U.S.-based, international
management consulting rm that specializes in the global specialty
chemicals and coatings industries. Scott Detiveaux is a senior consultant with Orr & Boss and was the project manager for the recently published IPPIC global coatings market study on which this
article was based. Allen Tsaur is a Shanghai-based consultant with
Orr & Boss who specializes in the Asia-Pacic marketplace.
August 2011
Aerospace Coatings
FEATURE
In the Air With
AkzoNobel
Aerospace
Coatings
Punching above its weight the aerospace coatings market is relatively small in terms of
volume, but attracts a great deal of attention.
Aside from aesthetic appeal, at the other end of the spectrum,

aerospace coatings are expected to perform in harsh and demanding environments. For example, a few microns of structural
primer is expected to protect an airframe for 20 to 30 years without being maintained as is the case in the wing box of an aircraft, which once primed is never to see the light of day again.
by A.S. Richardson,
Global Market Director
AkzoNobel Aerospace Coatings
hether it is the big boys toys image that some people
nd attractive or just the high tech label that aerospace
coatings carry, the market is a focal point for discussion
both in the coatings industry and in the aerospace market itself.
When a new aircraft rolls off the end line paint shop, the standard
of the paint job carries a huge inuence on the viewers opinion of
the overall quality of the aircraft. The color scheme itself reects the
airlines brand more than any other part of the aircraft. It conveys the
brand image and a good or bad paint job will inuence this image
one way or another. After all, who wants to get on an aircraft where
a repair was made using a roller. The aircraft itself is probably just
as safe as one that had been spray repaired but it looks bad.
August 2011
Market overview
At AkzoNobel Aerospace Coatings we split the aerospace market into sectors. This is because different parts of the aerospace
coatings market behave differently and have different drivers and
trends with the larger overall market trends.
There are currently four major global commercial OEMs that
dominate the market: Airbus, Boeing, Bombardier and Embraer.
New manufactures such as Chinas COMAC and Russias Irkut
are expected to become bigger global players over the next ve
years or so and Mitsubishi will join the regional aircraft players,
where Bombardier and Embraer are now the main players.
Coatings World | 33
FEATURE
Aerospace Coatings
The aircraft OEMs operate large backlogs, which currently

stands at a total of approximately 7,000 aircraft. This means that
they have a number of years worth of production even when the
economy is down and new orders are low. This market dynamic
helped carry coatings suppliers through the last two turbulent years
when the airlines were cutting back on their paint schedules due to
cost controls that were implemented during the recession.
A large part of the coatings procurement for aircraft is in the
structural coatings area. It is estimated that there is up to ve
times the amount of coating used on the structure of an aircraft
compared to the exterior livery of the aircraft.
Airlines tend to paint their aircraft every three to ve years depending on a number of factors. It is often more common for an
airline to paint its aircraft due to either a change in livery (rebrand) or to t in with a maintenance schedule then it is because
the paint looks too degraded. Additionally, many of the airlines
aircraft are actually owned by a lease company. Some of these
leases are relatively short term and they must again be repainted
when they go to a new airline. This means increased volume for
the coatings company as a number of otherwise unnecessary repaints are carried out.
Nowadays there are fewer airlines that have their own painting facilities. In Europe they tend to be mainly the larger ag car-
riers such as British Airways, Air France/KLM and Lufthansa. The

majority of painting is carried out by specialist companies that will
more or less take aircraft from anywhere in the world. National
boundaries do not exist in this world and over the last ten years
or so there has been a great deal of market consolidation so that
a handful of companies tend to dominate on a global level.
Apart from the exterior livery there also exists the interior livery
or cabin coatings market. Many of the coatings inside the cabin of
the aircraft are foil type coatings but there is still a large market for
paint. Cabin refurbishments, renewal and maintenance occur on a
frequent schedule. This work is often carried out by specialist companies and a great deal of effort goes into creating an environment
with the right balance of ambience and durability.
Market growth forecast

While the market is increasing in both build rate at OEMs and
in revenue passenger kilometers (RPKs) the aerospace market
runs in cycles. We see an increasing trend upwards but then every
ve years or so there is a glitch and a fall in the market. However,
the recovery after each glitch is quicker both in how long the
downturn lasts and how quick it recovers. Examples of this are
the Iraq War, SARS, 9/11 and the global recession of two years
ago. We are already seeing coatings sales at pre-recession levels.
AkzoNobel Aerospace Coatings continues expansion across the globe

AkzoNobel Aerospace Coatings is a global leader in the manufacture, development and supply of coatings for the OEM and MRO
sectors of the commercial, airline and general aviation markets as well as the military aerospace and military ground equipment
markets. Product names such as Eclipse, Alumigrip, Aerobase, Aerodur, Aviox and Intergard are just a few of the products renowned for
their high quality, endurance and performance as well as their ease
of application and cost-effective advantages.
In recent news, AkzoNobel Aerospace Coatings announced the
qualification of their Aerodur 3001 and Aerodur 3002, Base Coat/
Clear Coat system by Bombardier Aerospace Materials and Processes
Engineering. The exterior coatings system, qualified under BAMS
565-018 specification, comprises a chromate-free primer, a basecoat
and a clearcoat. The system offers a quick drying time between coats,
saving as much as 30 percent on process time and allowing even
complex liveries to be completed more quickly before returning the
aircraft to service. The fast-drying base coat provides opacity with
less film thickness while the clear topcoat gives a superb and long
lasting gloss and color retention that will help airlines to consistently project and reinforce visual identity. The smooth finish offers excellent weather resistance in addition to lower dirt adhesion and better cleaning properties.
In addition, AkzoNobel Aerospace Coatings also recently reinforced its position within the Chinese market. It is liaising with
the Commercial Aircraft Corporation of China (COMAC) following COMACs approval of an interior, fluid resistant epoxy primer
(463-12-8) and a high solids epoxy topcoat (21 series). The chemically cured, two-component primer offers high protection from
chemicals, hydraulic fluids, aviation fuels and corrosion causing media. The topcoat is also designed to provide the same chemical protection as the primer whilst meeting low VOC requirements and is available in gloss, semi-gloss and flat finishes. AkzoNobel Aerospace Coatings, having established a number of Chinese locations, are delighted to be reinforcing their positioning
within the Chinese aviation market and look further to develop their relationship with COMAC through the development of the
C919 commercial, narrow-body airliner in the coming years.
34 | Coatings World
August 2011
Aerospace Coatings
It is expected that the market will increase at just over three percent over the next few years, on a global level, with higher gures
for the Asia Pacic region and slightly lower in the developed markets, such as North America. Air trafc is expected to grow over the
coming years by around ve percent in Western Europe and North
America compared to around 13 percent in the emerging markets.
Current estimates differ slightly but in terms of numbers, but the
current global commercial aircraft eet is estimated at around
20,000 aircraft growing to around 40,000 by 2030.
The aerospace coatings market itself is expected to grow at a
slightly higher rate than the increase in new aircraft build as there
will be a higher number of larger aircraft in the market.
Aerospace coatings technology

There are a number of drivers in the aerospace coatings market.
The environment is a key player in these, with new legislation such
as REACH in Europe, as well as a number of directives to control
solvent emission globally. Both aircraft manufacturers and airlines
have had to make sustainability and environmental commitments.
This means that the manufacturers such as AkzoNobel have had to
develop products with REACH compliant materials. At this time
the big issue is how long chromates will still be allowed under
REACH. AkzoNobel themselves want to stop the use of chromates
in their coatings altogether but in a couple of markets there is a
need, driven by customer specication to keep chromates until such
a time that it can be proved that chromate-free alternatives give the
same kind of protection in the same environments. Epoxy technology is mainly used for primers, both structural and exterior, with
polyurethane technology being used for topcoats.
Reduced process times are increasingly required, both to ensure
that the OEM can produce more aircraft but also to ensure that the
airline can reduce the time the aircraft is on the ground, returning it
to passenger revenue quicker. Low VOC, either waterborne (for
structural application) or high solids dominate in new developments,
with conventional products being used in steadily reducing volumes.
AkzoNobel Aerospace Coatings Aerodur 3001 Basecoat and
Aerodur 3002 Clearcoat is a superior basecoat/clearcoat coatings system specically designed to meet the requirements of the
commercial aircraft market and is currently going through approval against a number of Airframe specications, having recently been approved by Bombardier. The Aerobase Basecoat
system is also under nal qualication.
The basic idea of a basecoat/clearcoat system is to apply color
in less coats than conventional high solids formulations, leading
to time savings. For example, on a recent application, only one
coat of orange was needed, compared to a number of coats when
using more conventional high solids technology. This not only
saves time in the application of the color but in the time taken to
wait for each coat to dry, before applying the next.
Coupled to this, tape times are around two hours compared
to eight to 12 hours and this means quicker masking and application of multi-color schemes. All these reduced application and
taping times mean that, dependent on the renishers shift pattern, an aircraft can be turned around in quicker times. Material
usage is also signicantly lower meaning that the applicator has
August 2011
FEATURE
lower emissions from the process and this helps companies meet
their sustainability commitments.
The cosmetic appearance is enhanced by the application of
Aerodur 3002 Clearcoat. This gives the color enhanced durability, less dirt pick up and therefore makes the aircraft easier to
clean. A cleaner aircraft creates less drag and this contributes towards less fuel burn. The wet look of the clearcoat helps to enhance the brand image of the airline.
It is expected that the market

will increase at just over three
percent over the next few
years, on a global level, with
higher figures for the Asia Pacific region and slightly lower
in the developed markets,
such as North America.
Cabin coatings technology
Paint is used in aircraft cabins either in specic areas such as
overhead luggage bins or in wider areas such as cabin walls,
where an airline does not want to use foil type coatings. Often
coatings can be used in aircraft cabins to provide a cost effective
refresh or help as part of rebranding. The current systems on the
market tend to be very expensive, in part due to the signicant
burn testing and certication needed to be applied on the inside
of an aircraft or they are older technologies that do not comply
to VOC regulations and therefore hinder companies who have
sustainability commitments or specic regulations to meet.
AkzoNobel Aerospace Coatings will launch in September a
brand new range of cabin coatings. The Aerofine brand stands
for consistent, durable performance, easy application and value
for money while also being VOC compliant. Most products in
the line are waterborne single component products. They will
consist of a waterborne topcoat, a waterborne primer/surfacer
and a near solvent-free pinhole filler. These will be supplemented by a unique touch up repair kit that can be used between flights (i.e overnight). A mixing facility that can be
installed within the customers hangerMix2winmeans that
small amounts can be produced around the clock to assist the
MRO or help the airline get paint quickly when an AOG (aircraft on ground) situation occurs. This also reduced freight
costs for the facility. The quick drying of the Aerofine products
mean that process times are shorter then with solvent-based
products and enable too the application of special effects within
very short time periods. CW
Coatings World | 35
FEATURE
High Performance and Special Effect Pigments Market
High Performance
Special Effect
Pigments Market
and
While the market is still not back to pre-recession levels, high performance and special
effect pigments are seeing growth in China and other high growth markets.
by Kerry Pianoforte,
Associate Editor
he market for high performance
pigments (HPP) and special effect
pigments has continued to rebound
from the recent economic downturn. HPP
and special effect pigment manufacturers
Coatings World interviewed reported
mostly modest growth in 2011.
We saw the high performance and
special effect pigments rebound in 2010
from the worldwide crisis of 2009, but we
have not yet seen pre-recession levels, said
Mehran Yazdani, vice president, marketing, performance pigments, Sun Chemical.
We continue to see an upswing in the
high performance and special effect pigments markets during the rst and second
quarters of 2011.
The key challenge we face to maintain
this growth are the costs of raw materials,
he added. Due to the supply rationalization that occurred during the downturn,
and the increased costs of environmental
and regulatory compliance, we have seen
signicant cost increases of the raw materials that we use to manufacture our pigments. Despite this hurdle, we expect
further growth in 2011 and beyond.
JDSU reported that effect pigments
grew in the last 12 months as a result of
improved sales to automotive coatings suppliers. JDSU offers a comprehensive range
of professional color services, including
36 | Coatings World
manufacturing of ChromaFlair, light interference pigment and SpectraFlair, light diffractive pigment, to create sophisticated
and unique color options for consumers,
said John Book, product line manager, custom color solutions, JDSU.
The market for HPP pigments continues to show steady but modest improvement versus 2010, said Reiner Martens,
managing director, Heubach. The automotive market for HPP continues to show
relatively strong growth versus 2010. The
industrial market has shown only relatively
small incremental growth and the building
industry continues in a recession type of
economy due to low interest rates, high
foreclosure rates and low home values.
Making inroads into new

markets
Traditionally used for automotive coatings,
HPP and special effect pigments are also
making headway into new market segments.
According to Book, automotive applications in emerging markets still hold the highest potential for growth in the coming years
followed by cosmetic ingredients. In addition to new effect pigment, JDSU is investing infrared reective coatings for heat
management and passivated pigments for
waterborne coatings, he added.
HPP and effect pigments offer highquality, durable and unique color options
for consumers and brands. Although there
is an added cost for these solutions, they
are suitable for use on durable and long
lasting items that not as price sensitive.

For high performance pigments, the
automotive market has the greatest potential and it is anticipated to be strong
for the next two to three years, said
Martens. The industrial market will in all
likelihood remain relatively at and the
building industry will continue to struggle. We have also seen indications in certain niche markets where customers are
looking for more durable products in the
architectural coatings area.
From the market segment viewpoint,
we expect continued growth in automotive, architecture, ber, nylon, graphic
arts, specialties and niche markets, said
Yazdani. The automotive market has
seen an increase in demand for unique
color and effects. This trend continues to
help fuel the continued growth in high
performance and effect pigments.
China drives growth

China continues to drive growth in the HP
and special effects pigments market. This
can be attributed to a number of factors
including the expanding auto market and
the rapidly increasing middle class.
According to Rick Campbell, president,
Trust Chem USA, the markets for high performance and special effect pigments have
shown slow growth worldwide. However,
growth continues at a steady pace in
China, he said. In the past few years,
there is an obvious increase in the use of
high performance pigments in China. This
August 2011
High Performance and Special Effect Pigments Market
is primarily because of the rapid development of the automotive industry in China.

Meanwhile, pigment consumers are paying
more attention to environmental protection issues. So chrome yellow and other
harmful pigments are being replaced by
these high performance pigments, which
also stimulates the growth of the HPP market. Our company share is growing in the
China market, as there is an increase in the
sales volume of quinacridone, isoiondolinone and high performance pigments.
Heubach has established Hangzhou
Heubach Co., Ltd. in Hangzhou, China.
Hangzhou Heubach complements and expands our presence in China in order to ensure short delivery times and the utmost in
technical service to our global and local customers, said Martens. In the near future,
the facility will be expanded to manufacture
new products for the Heubach portfolio.
Consumption of HPP as well as the
raw materials for HPPs in China has become a factor in the global market and is
signicant enough to have an impact on
global pricing, added Martens. With the
emergence of the middle class in China
and the continued build-up of infrastructure, the amounts of HPP pigments consumed in China have becomes signicant.
JDSU has had a presence in China
since 2000, said Book. JDSU has operations in emerging markets around the
globe, from China to India to Brazil. This
local presence allows JDSU to better collaborate with its customers and develop innovative, market-leading color solutions.
High costs equals high

performance
Customers pay a premium price for HPP
and special effect pigments. As such, customers expect these products to offer the
highest level of performance.
Despite the higher costs, HPP show
excellent performance including heat resistance, migration resistance and light resistance, and dont contain lead and
chromium, said Wu. The cost premium
versus more conventional pigments is usually less when sourced from our JV factories in China.
Sun Chemicals color technology laboratories maintain a diverse portfolio with
projects that include new high performAugust 2011
FEATURE
as between sunlight and shadowed areas

and day and night will be evened out,
which will reduce thermal warping.
Nanotechnology has the potential to
offer improved performance in several
product areas for Heubach, said Martens.
Heubach is currently working on several
development projects involving nanotechnology in cooperation with universities,
specialty companies and institutes. The
main focus is now anticorrosive application for pigments.
The goal for the customer is to attain increased performance for demanding applications while still being competitive, Martens
continued.High performance pigments provide performance advantages including heat
resistance, ease of dispersion, weathering,
lightfastness and IR-reection. Competition
in the HPP area has continued to be strong
which has resulted in a reduction in the pricing gap between HPPs and conventional pigments. As a result, additional applications for
HPP pigments are being unlocked. CW
ance pigments, improved high performance pigments, self-dispersing pigments,

novel effect pigments and even tunable
color display technology.
Trust Chem has been working on studies in surface treatment to improve pigment
performance. We are focusing on how to
reduce the cost of HPP on a large scale as
we expand capacity, said Campbell. In
the future we expect to manufacture some
of our high performance pigments at a
lower cost allowing for cost savings or at
least price stability for our customers. We
hope these pigments with high performance
and reasonable costs can even be a preferred alternative to classic pigments and
help us develop additional market share.
Heubach GmbH is currently developing several IR-reecting pigments that will
expand its existing product portfolio. The
IR-reecting pigments are able to provide
signicant reductions in surface temperature that results in reduced degradation of
the coating. Temperature differences such
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Coatings World | 37
FEATURE
Here is a look at the latest offerings from radcure raw material suppliers. For more
information on the products listed, please contact the company directly.
Aceto Corporation
Port Washington, NY
Tel: 516-627-6000
Fax: 516-627-6093
rgoodman@aceto.com
www.aceto.com
UV/EB Raw Material and/or Equipment Offered: Aceto offers a full range of
free-radical UV photoinitiators, including
sulfonium-based cationic photoinitiators.
BYK USA Inc.

Wallingford, CT
Tel: 203-265-2086
Fax: 203-284-9158
rich.edgar@altana.com
www.byk.com
UV/EB Raw Material and/or Equipment Offered: Additives
Product Name: BYK-1791
BYK-1791 is an aromatic-free polymer
defoamer for UV coatings and unsaturated polyester systems. BYK-1791 is mineral oil- and silicone-free. It can be used in
solventborne and solvent-free coatings
systems, especially UV coatings. It has a
high transparency and has a low cratering
tendency.
Product Name: DISPERBYK-2155
DISPERBYK-2155 is a wetting and dispersing additive for solventborne and solvent-free
systems
and
pigment
concentrates. DISPERBYK-2155 deocculates pigments and stabilizes them
through steric hindrance. It prevents a
38 | Coatings World
possible co-occulation which leads to

oating and ooding-free colors in pigment mixtures.
Clearstone Technologies Inc.

Minneapolis, MN
Tel: 612-824-4846
Fax: 866-387-6558
rsahara@clearstonetech.com
www.clearstonetech.com
UV/EB Raw Material and/or Equipment Offered: UV LED equipment for
curing coatings, adhesives and inks.
Product Name: JL3-400H-100
The JL3-400H-100 is a UV LED light
source for ink jet printing and spot curing.
12 Watts of light power at 400 nm from a
19x19 mm2 emission area in an air cured
package.
Double Bond Chemical

Industries USA, Inc.
W. Simsbury, CT
Tel: 860-408-1216
Fax: 860-408-1216
Joseph-leon@dbc.com.tw
www.double-bond-chem.com.tw
UV/EB Raw Materials and/or Equipment Offered: Oligomers, monomers,
photoinitiators, additives, antioxidants,
UV absorbers, optical brighteners
Product Name: Doublemer, Doublecure,
Doublecoat
One of the most complete lines of UV/EB
raw materials.
Energy Sciences Inc.

Wilmington, MA
Tel: 978-694-9000
Fax: 978-694-9046
rsanders@ebeam.com
www.ebeam.com
UV/EB Raw Materials and/or Equipment Offered: ESI is the worlds largest
manufacturer of electron beam curing systems. Its EB systems include the EZCure
family of EB curing systems.
Evonik Goldschmidt
Corporation
Hopewell, VA
Tel: 800-446-1809
Fax: 804-541-6290
frances.eggleston@evonik.com
www.tego.us
UV/EB Raw Materials and/or Equipment Offered: Additives and co-binders
for UV/EB formulations
Product Name: TEGO Rad Series
Crosslinkable siloxane-based surface control additive series to improve wetting,
leveling, slip and release properties. Very
broad usage in various areas like exographic, offset and jet inks.
Product Name: TEGO Dispers 685
Liquid wetting and dispersing additive for
energy curing formulations. TEGO Dispers 685 strongly reduces the viscosity.
The increased color strength leads to improved coloristic characteristics and is
highly suitable for UV exo printing inks.
August 2011
Evonik Goldschmidt
Corporation
Hopewell, VA
Tel: 804-451-8658
Fax: 804-541-2783
gary.freelin@evonik.com
www.evonik.com/tego-rc
Product Name: Tego RC711 and Tego
RC902
Evonik Goldschmidt Corporation offers
two radiation technology systems for release applications that lower energy costs,
signicantly reduce production space requirements and provide fewer restrictions
on materials, including those that are temperature sensitive. Evoniks broad product
line of Tego RC radiation curable silicone
systems include acrylate and epoxy modied silicones.
Hamamatsu Corporation
Bridgewater, NJ
Tel: 908-231-0960
Fax: 908-231-1539
usa@hamamatsu.com
www.hamamatsu.com
UV/EB Raw Materials and/or Equipment Offered: Hamamatsu is a leading
manufacturer of devices for the generation and measurement of ultraviolet
light. These devices include photodiodes,
photomultiplier tubes, light sources, xray systems and image sensors. Hamamatsu offers mercury-xenon, xenon,
xenon flash, and D2 lamps and LED
light sources.
Product Name: Lightningcure LC-L5
The LC-L5 is an UV-LED light source that
emits at 365nm or 385nm, with a uniform
light level output throughout the LEDs
long lifetime. The LC-L5 features low heat
emission, low power consumption and a
small footprint making it an economical
choice over a bulb-type system for curing
or drying.
Product Name: Lightningcure LC-L2
The LC-L2 is an UV-LED light source that
emits at 365nm or 385nm, with high output power throughout the LED's long lifetime. Other features of the LC-L2 include
August 2011
low heat emission, and a small footprint.

It is easily controlled through various interfaces such as a RS232-C.
ISP Corp.
Wayne, NJ
Tel: 973-628-4000
Fax: 973-628-4117
sedris@ispcorp.com
www.ispcoatings.com
UV/EB Raw Materials and/or Equipment
Offered: NVP - Monomers of N-vinyl-2pyrrolidone used in free radical systems; VCAP
reactive
diluent
(N-Vinyl-2-Caprolactam) used in free radical systems; Rapi-Cure reactive diluent
(vinyl ethers) used in cationic, free radical,
charge transfer and hybrid systems;
Gafgard 233 monomers (mixture of vinyl
and acrylate monomers; formulated with
N-vinyl-2-pyrrolidone (V-Pyrol/RC))
Product Name: NVP
Features strong solvent for polymers
(epoxies and polyamides), acrylate
monomer free, excellent toxicology prole, good adhesion on difcult substrates,
low, but effective levels of vinyl ether, hydrophobicity.
Product Name: V-CAP
Features electron-rich reactive double
bond, pseudo-cationic, adhesiveness and
complexing ability, hydrophobicity, favorable toxicity prole.
Jenton International
Whitchurch, UK
Tel: 01256 89 2194
Fax: 01256 896486
rlittle@jenton.co.uk
www.jentonuv.com
UV/EB Raw Materials and/or Equipment Offered: Jenton JA rage of 3,
4.5, 6, 10 modular cure lamps and
conveyors
Product Name: Jenton JA Lumen
Dynamics
Jenton designs and manufactures UV curing (modular) systems and custom engineering including lab conveyors in
stainless steel.
FEATURE
Kowa American Corp.

New York, NY
Tel: 212-303-7800/800-221-2076
Fax: 212-310-0101
chemical@kowa.com
www.chemical.kowa.com
UV/EB Raw Materials and/or Equipment Offered: Kowa offers a wide variety
of acrylates and acrylamides along with
specialty UV curable oligomers.
Product Name: NK Oligo UA-122P
Urethane Acyrlate Oligomer
UA-122P is a difunctional urethane acrylate with polyester structure with outstanding elongation properties and good
strength. UV cured films with it can have
40% elongation without failure.
P roduct Name: NK Oligo UA-6LR,
8LR, and 12LR Urethane Acrylate
Oligomers
These three branched urethane acrylate
oligomers have high crosslink density and
very low shrinkage. Functionalities range
from 6 to 12 acryaltes, appearance light
yellow wax.
Miltec UV
Stevensville, MD
Tel: 410-604-2900
Fax: 410-604-2906
sales@miltec.com
www.miltec.com
UV/EB Raw Materials and/or Equipment Offered: Miltec offers high performance UV curing systems and supplies.
Product Name: MPI-400 Microwave
Powered UV Curing System
The powerful MPI-400 is an electrodeless
UV system that outperforms the competition where it matters most. Using 25%
less energy than the closest competing UV
system, the MPI-400s shockingly fast cure
speeds are possible given the systems ability to deliver the highest peak irradiance
at the focal post available today.
Product Name: Labcure UV Curing System
Miltec UVs Labcure UV System is a high
performance, versatile piece of UV curing
Coatings World | 39
FEATURE
equipment offered in several congurations. The Labcure offers two UV conveyors that can be congured for a wide
range of UV curing applications. These
conveyors utilize either or both of its two
high performance UV curing systems.
Nagase America Corporation

New York, NY
Tel: 212-703-1340
Fax: 212-398-0687
contact@nagase-nam.com
www.nagaseamerica.com
UV/EB Raw Materials and/or Equipment Offered: Self-healing coatings, polymeric
microparticles,
core-shell
microparticles, highly transparent pigments, aliphatic epoxy compounds, specialty acrylate/methacrylate monomers,
specialty urethane acrylate and epoxy acrylate oligomers, photoinitiators, photosensitizers, raw materials for cationic-UV
Product Name: High Performance Antimony-Free Photoinitiators for Cationic UV
Available in both powder and liquid 50%
solution in propylene carbonate, these new
photoinitiators for cationic-UV display
equivalent cure capabilities compared to
hexauoroantimonate anion-based triarylsulfonium ion salts and PCT has introduced
an innovative electron beam curing system
that utilizes an integrated chill roll to support the substrate as the coating is cured.
The design provides temperature control
for the substrate, low operating costs and
easy maintenance access.
Phoseon Technology
Hillsboro, OR
Tel: 503-439-6446
Fax: 503-439-6408
info@phoseon.com
www.phoseon.com
UV/EB Raw Materials and/or Equipment Offered: UV LED curing lamps
Product Name: FireLine
The FireLine is a scalable water-cooled UV
LED curing system ideal for UV coating applications and is scalable up to 2m in length.
UV LED curing technology offers drastically
40 | Coatings World
reduced energy consumption and signicantly reduced surface temperature compared to traditional mercury-based lamps.
Rahn USA Corp.

Aurora, IL
Tel: 630-851-4220
Fax: 360-851-4862
lundstrams@rahn-group.com
www.rahn-group.com
UV/EB Raw Materials and/or Equipment Offered: Full line of monomers,
oligomers, additives and photoinitiators
Product Name: CN111US

CN111US is a naturally derived acrylate
oligomer modier for epoxy-amine cure
protective coatings deliver improved exibility,impact resistance, wetting and cure
performance.
Product Name: CN9025
CN9025 highly functional aliphatic urethane acrylate is non-yellowing and fast
curing, and is suitable for hard-coats finishes on automotive body panels, head
lamps, plastic parts and accessories.
Shamrock Technologies, Inc.

Product Name: GENOPOL BP-1
Polymeric photoinitiator for low migration systems.
Product Name: GENOPOL TX-1
Polymer photoinitiator for migration
systems.
San Esters Corp.

New York, NY
Tel: 212-223-0020/800-337-8377
Fax: 212-310-0101
info@sanesters.com
www.sanesters.com
UV/EB Raw Materials and/or Equipment Offered: Acrylate, methacrylate and
acrylamide monomers
Product Name: Viscoat 802 Tripentaerythritol Octa-Acrylate
Viscoat 802 is a new high crosslink density
acrylate monomer with all acrylate groups
in close for a superior hardness and crosslink
density. Viscosity is 20,000 to 30, 000 mPas.
Sartomer USA, LLC

Exton, PA
Tel: 610-363-4100, 800-SARTOMER
Fax: 610-363-4140
contact@sartomer.com
www.sartomer.com
UV/EB Raw Material and/or Equipment Offered: acrylate and methacrylate
monomers, epoxy and urethane acrylate
oligomers, reactive amine coinitiators,
crosslinking resins
Newark, NJ
Tel: 973-242-2999
Fax: 973-733-2143
cbauden@shamrocktechnologies.com
www.shamrocktechnologies.com
Product Name: UltraMATTE 76
UltraMATTE 76 is a modied urethane
polymer matting agent. It is a stir-in powder that can easily be dispersed in all coating systems including UV/EB systems.
UltraMATTE 76 offers matting as well as
slip, anti-burnish, abrasion and rub resistance and a smooth, warm feel. Recommended use level in UV/EB systems is 5%
to 20%.
Spectra Group Limited, Inc.

Millbury, OH
Tel: 419-837-9783
Fax: 419-837-6816
info@sglinc.com
www.sglinc.com
Offered: UV/EB formulated products, color
change additives and printed materials,
R&D consulting expertise, photoinitiators
Product Name: EB Fast Check Strips
Simple, reliable, fast and easy to use indicator of the relative accumulated does of
EB and x-ray radiation.
Product Name: AP18-54 UV/Sunlight
Primer Filler for Automotive
Bulk as aerosol one-component UV/sunlight cured automotive primer llers. High
build, fast drying, good adhesion to metal,
August 2011
good corrosion and weather resistance,

fast topcoat holdout.
Synasia Inc.
Metuchen, NJ
Tel: 732-205-9880
Fax: 732-205-1788
info@synasia.com
www.synasia.com
UV/EB Raw Materials and/or Equipment Offered: Cycloaliphatic epoxy resins
for cationic UV cure photoinitiators
Product Name: Syna-Epoxy 21
Excellent for solvent-free epoxy systems.
Superb for LED encapsulation and high
gloss coatings. Low chloride Syna-epoxy
06E used in electronics.
Product Name: UV4XL, Floorcure/

Handcure Model
High power output runs on 120v outlet
easily portable can be used as a hand held
or a oor curing system for countertops
or bathtubs, small to medium oor projects or R&D. Versatile easy to use, handle
folds for easy transportation. Competitively priced.
FEATURE
Product Name: ECOCURE 3D High

Speed UV Dryer
Used by Rickenbacker & Martin Guitar,
this unit is compact and inexpensive, there
are several congurations to suit almost
any product, dries in a few minutes with
most UV coatings, cool enough to cure an
acoustic guitar without heat damage.
Available 120 or 240-volt system. CW

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Unimin Specialty Minerals, Inc.

New Canaan, CT
Tel: 618-747-2311
Fax: 618-747-9318
contactus@brilliantadditions.com
www.brilliantadditions.com
Product Name: MINEX Functional
Fillers and Extenders
A naturally occurring sodium potassium
alumino-silicate, MINEX offers a distinctive combination of structured properties
sought
by
formulators.
Additionally, MINEX optical properties
are inherently well suited for radiation
cured systems. Virtually transparent to
ultraviolet and visible light, MINEX
supports efficient UV curing without affecting transparency even at high loading levels.
UV III Systems Inc.

Alburgh, VT
Tel: 508-883-4881/800-398-5456
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Coatings World | 41
Industry News
AkzoNobel to acquire specialty

surfactant producer in China
AkzoNobel has announced plans to acquire Boxing Oleochemicals. Boxing is the

leading supplier of nitrile amines and derivatives in China and throughout Asia.
Established in 1993 and based in the
province of Shandong, Boxing had revenues in 2010 of approximately 100 million. Its activities will be integrated into
AkzoNobels Surface Chemistry business,
a global leader in the manufacture and
supply of specialty surfactants, synthetic
and bio-polymers additives, used as formulation ingredients and process aids in
many applications ranging from home
and personal care to asphalt road paving.
The company said that demand in Asia
for amines and derivatives is being driven
by population growth, expanding middle
class, increased focus on sustainability and
the build-up of infrastructure, notably in

China and India. The completion of the
transaction is subject to closing conditions, including the approval of the Chinese authorities. The deal is expected to
close in the last quarter of 2011. AkzoNobel currently employs more than
6,700 people in China, with 2010 revenues totaling 1.3 billion. The companys
ambition is to achieve revenue of $3 billion in China by 2015.
Crosslink, Wayne Pigment

Corp. to develop non-chromate
corrosion inhibitors
Crosslink, a developer of electrochemistry- and polymer science-based technologies, has formed a joint venture (JV)
with Wayne Pigment Corp. to commer-
Lubrizol to open testing facility in China

The Lubrizol Corporation plans to expand its additives testing capabilities with a new technical services laboratory initially based
on the campus of Jilin University in Zhuhai, Guandong, China.
The lubricant and fuels market in China is growing at a rapid
pace, in line with the expanding domestic automobile industry.
"Our investment in testing capabilities in China and throughout Asia is significant because it will allow us to collaborate and
improve the quality and efficiency of our work on a highly global
scale," said Phil Shore, Lubrizol vice president of testing.
The testing laboratory in Zhuhai will offer advanced technical services for lubricant and fuel additive customers and OEMs
in China. Capabilities will encompass a full menu of services
including additive and lubricant blending, physical and chemical analyses and performance testing. Plans are also in place
for a used lubricant analysis lab to support the company's synthetic-based compressor lubricant business in the region.
Tsung-Fei Tang, vice president, Lubrizol Additives, China,
said that situating the new facility on the Jilin University campus is beneficial for both organizations. "We are pleased to
have this unique opportunity to work closely with Jilin University," he said. "Not only will this modern, high-tech lab bring
valuable services to our customers in China, but we will be able
to build relationships with talented local students who may
serve as Lubrizol interns and possibly as future Lubrizol employees. We intend to work closely with the university in a col42 | Coatings World
cialize hexavalent chromium-free corrosion inhibitor pigments for military and

industrial applications.
Cabot expands fumed silica

capacity in Europe
Cabot Corp. will expand production capacity by 25 percent at its fumed silica facility in Barry, Wales. The expansion is
expected to be completed in 2012 and is
part of a three-year plan to increase
Cabots global fumed metal oxide capacity by 35 to 40 percent.
The project is an extension of Cabots
long-term partnership with Dow Corning,
and will help meet rising global demand
for silicones, which is expected to continue to grow at ve to 10 percent per
year over the coming decade.
laborative style to progress joint projects and other activities."

In addition to advanced lab facilities, Lubrizol will have access to the university's common areas and shared services.
Initially, a lab manager and several technical staff are expected
to work in the new additives laboratory. Many of these individuals will receive extensive training at Lubrizol's existing technical
service facilities in the U.S. and Europe. The new technical facility will be linked to the rest of Lubrizol's global R&D and testing
system through its advanced computer network, providing immediate, 24-hour access to global data in support of customers.
The new additives laboratory builds on Lubrizol's long established presence in Asia and will support Lubrizol's ongoing
sales and manufacturing efforts in the region. In 2010, Lubrizol announced the construction of a new lubricant additive
production facility in the Zhuhai Gaolan Port Economic Zone,
located within 20 miles of the Jilin University campus. The new
manufacturing site in Zhuhai will also provide opportunities for
future expansion of laboratory infrastructure in China.
"Lubrizol is indebted to Zhuhai College of Jilin University,
without whom we could not have achieved this excellent laboratory expansion", continued Tang. "While our plans include
the eventual transition of our laboratory testing capabilities to
our new plant, we look forward to a lasting relationship with
the university in areas such as technical collaboration and employee recruiting." Construction on the new technical services
laboratory at Jilin University has begun and the lab is expected
to be functional in the third quarter of 2011.
August 2011
Wacker starts operating

production lines in Burghausen
Wacker started operating several silicone-polymer production lines at its
Burghausen, Germany site. The lines are
for high-purity specialty silicones, encapsulation and coating compounds, as
well as UV-activated silicones for the
medical, LED and electronics industries.
As these products must meet particularly
high quality and purity requirements, a
new clean room facility was added to the
site. The new facility is operating according to selected Good Manufacturing
Practice principles. The new clean-operations facility produces Silpuran and
Elastosil silicone elastomers for medical
applications, as well as Lumisil, Semicosil and Silgel silicone products for encapsulating and coating electronic
components. There is also a production
line for UV silicones.
August 2011
Ashland to start construction

of Aquaflow NSAT plant
Ashland Aqualon Functional Ingredients,
a commercial unit of Ashland Inc., began
construction on a new nonionic synthetic
thickener manufacturing facility in Alizay,
France. The new manufacturing facility is
scheduled for completion and start-up in
late spring of 2012 and will increase
Industry News
Cabot and Dow Corning have worked

closely together in Barry since 1991, when
Cabot built its fumed silica facility adjacent to Dow Cornings silicone monomer
plant. As part of a highly interdependent
and collaborative fence-line relationship, Dow Corning provides Cabot with
silanes, which are converted to fumed silica for Dow Cornings compounded silicones applications.
Cabot and Dow Corning have a similar fence-line relationship in Midland,
Mich.
Fumed silica is an ultra-ne, high-purity particle used as a reinforcing, thickening, abrasive, thixotropic, suspending or
anti-caking agent. The material is highly
versatile and used in a wide-range of endmarket applications for the automotive,
construction, microelectronics and consumer products industries. Fumed silica
helps improve the performance of adhesives, sealants, cosmetics, inks, toners, silicone rubber, coatings, polishing slurries
and pharmaceuticals.
Cabot currently has six fumed silica
manufacturing facilities globally, including two in the United States (Tuscola, Ill.,
and Midland, Mich.), two in Europe
(Barry, Wales and Rheinfelden, Germany),
and two in Asia (Jiangxi Province, China
and Mettur, India).
global capacity of Aquaow nonionic synthetic associative thickeners (NSATs). Europe in

particular, has recently seen a
dramatic increase in demand for
Aquaow NSATs, the company said. The
new facility will have capability to produce the full line of low-, mid- and highshear effective Aquaow thickeners. CW
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Coatings World | 43
Suppliers Corner
Troy unveils Mergal 753

in-can wet-state preservative
Troy Corporations Mergal 753 wet-state

preservative for the in-package protection
of paints, coatings, and allied products has
been approved by The Pest Management
Regulatory Agency of Health Canada.
Mergal 753 is a zero-VOC, formaldehydefree dispersion with broad-spectrum efcacy against bacteria, fungi and yeast,
which cause deterioration of aqueous systems. Mergal 753 is the highest concentrated product of its kind with
free-owing characteristics and a uniform
homogenous nature, according to the
company. Additionally, Mergal 753 has a
low toxicity prole and contains no
alkylphenol-ethoxylates (APEs). As a
high-performing preservative concentrate,
Mergal 753 provides effective in-package
microbial protection using less total volume per product batch compared with all
other competing technologies.
Konica Minolta Sensing

releases SDK For FD-series
spectrodensitometers
Konica Minolta Sensing Americas, Inc.
(KMSA) has released its Software Development Kit (SDK) for the recently introduced FD-Series spectrodensitometers.
These new spectrodensitometers are
available in 2 models: the FD-5 and FD7. Both are lightweight, handheld models
that can measure density and color while
taking into account the uorescence of
the paper substrate. Both models provide
repeatable data and also have excellent
inter-instrument agreement when communicating color within plants, between
printing locations, or with brand management companies. The SDK is available
for the FD-5 & FD-7 and allows third
party software developers and integrators
the ability to interface their software with
the FD device. Developers can now incorporate measurements that directly correspond to the latest ISO 13655.2
guidelines. The advantage is that measurements can be taken under multiple illuminants such as M0, M1, M2 and
44 | Coatings World
user-dened can all be achieved within

one single device.
Dow Microbial Control

introduces low-VOC
antimicrobial for architectural
paints
Dow Microbial Control has launched
Bioban 200 antimicrobial, a new generation low-VOC paint lm fungicide. Bioban
200 antimicrobial is designed for the protection of paint lms against fungal attack.
In addition to providing excellent protection against surface molds and mildew on
the paint lm, the product also displays
biocidal activity against algae and bacteria, according to the company. The active
ingredient in Bioban 200 antimicrobial is
4,5-dichloro-2-n-octyl-4-isothiazolin-3one, which is the same active ingredient
used in the industry-proven Rozone 2000
antimicrobial and Rocima 200 antimicrobial. It provides the same broad-spectrum
activity with improved ease of formulation
and similarly can be used in both exterior
and interior applications. Bioban 200 antimicrobial is primarily designed for use in
water-based systems; however, it can also
be used in solvent-based systems depending on its compatibility with the nal
product and its packaging.
and comply with the European regulation

on the limitation of volatile organic compounds (Directive 2004/42/EC). Sunsperse
ECO aqueous dispersions offer excellent
light and weather fastness, broad compatibility with waterborne systems, outstanding stability to sedimentation and
drying out, good wet-rub resistance and
viscosity and narrow specications. The
full line of colors covers 90 percent of all
in-plant usage, and will be expanded according to customer needs.
Dow Corning launches two

new additives
Dow Corning has launched Dow Corning
87 and 88 silicone-based additives to help
improve water resistance in decorative
coatings. Dow Corning 87 additive is a silicone resin emulsion designed for use in
acrylic emulsion paint. Dow Corning 88
additive is a silane/siloxane blend that is
effective at improving water resistance
both in acrylic emulsion paint containing
polar solvents and in solvent-based systems. Both products improve water resistance by creating a hydrophobic silicone
network in the paint that repels water but
is permeable to water vapor coming from
the substrate. As a result, water penetration is reduced while cracking and blistering are minimized.
Sun Chemical launches

Sunsperse ECO pigment
dispersions for waterborne
emulsion architectural paint
Nubiola launches heat

resistant yellow iron oxide
Nubifer Y-7050
Sun Chemical Performance Pigments

has launched Sunsperse ECO aqueous
pigment dispersions for waterborne emulsion architectural paints. According to the
company, paint manufacturers looking for
pigment dispersions with high color
strength, excellent light fastness, and compliance with the latest environmentallyfriendly standards required by European
legislation, can now use Sunsperse ECO.
The nine-color range developed for the inplant production of ready mixed colors,
are APEO-free, VOC-free and resin-free,
Nubiola has introduced Nubifer Y-7050,

a heat resistant yellow iron oxide. The enhanced heat fastness of the new Nubifer
Y-7050 allows for its use in many plastics
and heat-sensitive coatings applications,
the company said. Other features include
light and weather fastness, high opacity
and ease to disperse. Nubifer Y-7050 is a
high performance pigment suited to provide dull yellow/beige coloration in a costeffective way as well as to be combined
with expensive organic pigments to reduce
the cost of coloration in a formula. CW
August 2011
PPG Industries has made four executive

appointments. All changes are effective
Sept. 1. J. Rich Alexander, PPG executive
vice president, has been appointed to lead
all of PPGs architectural coatings businesses. In this role, Alexander will direct the
integration of PPGs current architectural
coatings EMEA (Europe, Middle East and
Africa) and architectural coatings Americas and Asia Pacic businesses. In addition,
Alexander will assume executive leadership
responsibility for the Asia Pacic region and
will retain responsibility for PPGs berglass
and at glass businesses, as well as the purchasing and distribution, and corporate
marketing functions. Alexander, based in
Pittsburgh, Pa., will continue to be a member of PPGs executive and operating committees and will continue to report to
chairman and CEO Charles Bunch.
Pierre-Marie De Leener, PPG executive
vice president, has been appointed to lead
PPGs global automotive renish, protective and marine coatings, and aerospace
businesses. De Leener also will assume executive leadership responsibility for the
Latin America region. He will retain responsibility for PPGs global information
technology function. De Leener will relocate to Pittsburgh from PPGs EMEA
headquarters in Rolle, Switzerland. De
Leener will continue to be a member of
PPGs executive and operating committees
and will continue to report to Bunch.
Viktor Sekmakas, PPG senior vice president, industrial coatings, and president,
PPG Asia Pacic, will be named senior vice
president, industrial coatings, and president,
PPG Europe. Sekmakas will assume leadership responsibility for the EMEA region in
addition to leading the global industrial
coatings and packaging coatings businesses.
Sekmakas will relocate from PPGs Asia Pacic headquarters in Hong Kong to Rolle,
Switzerland. Sekmakas will continue to be
a member of PPGs operating committee
and will continue to report to Bunch.
Michael Horton, vice president, Asia Pacic coatings, and general manager, autoAugust 2011
motive renish and architectural coatings,

Asia Pacic, will be named president, PPG
Asia Pacic, and vice president, automotive
renish and architectural coatings, Asia Pacic. Horton will remain based in Shanghai
and will report to Alexander, executive vice
president, for his Asia Pacic regional and
architectural coatings responsibilities.
Hempel names Stallings group

multinational coordination
manager
Hempel has hired Ben Stallings as the new
group multinational coordination manager.
He will be working in close coordination with
Hempels U.S. sales team and primarily focusing on the U.S. based companies that have
major projects overseas. His main tasks will
be to make sure that Hempel is included in
the corporate and project coating specications of these companies as well as to followup and secure these projects together with
Hempels sales people in the other regions.
Stallings has more than 20 years of experience
in the oil and gas segment working for global
companies like Halliburton, Schlumberger,
CB&I and Jacobs Engineering. He has spent
more than 11 years of his career working outside the U.S. in Qatar, UAE and France in
business development positions.
Whitford names Pinter

business manager for flexible
finishes in North America
Mike Pinter has been named Whitfords
new business manager for flexible finishes in North America. Pinter joins
Whitford with more than ten years experience in the development, formulation, validation testing, production and
sales of coatings specifically designed for
use on such flexible substrates as
weather stripping. He has been granted
one patent in the technology and has
three more pending. He spent many
years at Cooper Standard, managing engineers, chemists and technicians on a
wide variety of projects, all dedicated to
issues related to exible nishes.
People
PPG makes several executive appointments
Red Devil Equipment Company

adds to sales team
Red Devil Equipment Company has named
Matt Docherty director of sales. He brings
more than 20 years of equipment experience
in the coatings industry and will be headquartered at the corporate headquarters in
Plymouth, MN. Red Devil also announced
that Bob Brockman was promoted to director of sales corporate accounts. In this role,
he will focus his efforts towards managing
business relationships with some of the companys larger customers.
Peter Zazzaro named vice

president of operations at DurA-Flex
Dur-A-Flex, Inc. has named Peter Zazzaro
vice president of operations. Zazzaro is
the former global director of operations,
quality and regulatory affairs for Dymax
Corp., an ISO 9001 certied, global manufacturer of solvent-free, UV light curable
adhesives and systems. Zazzaro joins DurA-Flex with more than 20 years of operations and quality experience. While at
Dymax, he managed the operations for
medical device, automotive, electronic and
aerospace chemical and equipment for the
U.S., Europe and Asia. Prior to joining
Dymax, Zazzaro spent 19 years with Germany-based Henkel Corporation where
he held a number of North American positions in quality, operations, plant and
project management.
Sherwin-Williams Brian Skerry

joins SSPC board
Sherwin-Williams announced the election
of Brian Skerry global technical director,
protective and marine coatings, to a fouryear term on the board of governors of the
SSPC: The Society of Protective Coatings.
Skerry has published 41 technical papers
and received two Sherwin-Williams
awards and six coatings industry technical
publication awards as well as the National
Association of Corrosion Engineers A.B.
Campbell award. CW
Coatings World | 45
Meetings
Asia Pacific Coatings Show

is in Singapore Sept. 14-15
Aug. 24-26: Surface Coatings

Association Australia 2011 Annual
Conference, Shoal Bay, New South
Wales, Australia. More info:
www.scaa.asn.au.
Sept. 13-14: Coatings Trends &
Technologies, Oak Brook, IL/USA. More
info: www.coatingsconference.com.
Sept. 13-14: International Coating and
Wood Composites Conference,
Charlotte, NC. More info:
www.paint.org/events/ac-series.
Sept. 14-15: Advances in Polyurethane
Technology Conference, Charlotte, NC.
More info: www.paint.org/events/acseries.
Sept. 14-15: Asia Pacific Coatings Show
2011, Singapore. More info: The
Coatings Group,
www.coatingsgroup.com.
Sept. 15-16: Feica European Adhesives
& Sealants Conference 2011, Valencia,
Spain. More info: www.feicaconferences.com.
Sept. 19-23: Basic Composition of
Coatings, Rolla, MO/USA; More info:
Missouri S&T Coatings Institute,
http://coatings.mst.edu.
46 | Coatings World
MAJOR UPCOMING MEETINGS

Sept. 14-15: Latin American Coatings Show 2011
Mexico City, Mexico
www.coatings-group.com
Sept. 27-29: eurocoat 2011
Paris, France
www.eurocoat-expo.com
Oct. 4-6: The North American Industrial Coatings Show
Cincinnati, Ohio
www.thenaicoatingshow.com
Sept. 26 28: Polyurethanes 2011
Technical Conference, Nashville, Tenn.
More info: ww.americanchemistry.com.
Oct. 4-7: GreenBuild 2011, Toronto,

Canada. More info:
www.greenbuildexpo.org.
Sept. 27-29: eurocoat 2011, Paris,

France. More info, www.eurocoatexpo.com.
Oct 5-7: CEPE - Annual Conference &

General Assembly 2011, Dublin, Ireland.
More info: www.europeancoatings.com/cepe.
Oct. 4 6: The North American

Industrial Coatings Show, Cincinnati,
Ohio. More info:
www.thenaicoatingshow.com.
Oct. 4- 6: Print & Ink Technology,
Hampton, Middlesex, UK. More info:
www.pra-world.com.
Oct. 6-8: TurkCoat Eurasia, Istanbul,

Turkey. More info: www.turkcoat.com.
Oct. 6 8: PaintExpo Eurasia 2011,
Istanbul, Turkey. More info:
www.paintexpo.com.
August 2011
Oct. 11 12: Professional Paint

Formulation, Hampton, Middlesex, UK.
More info: www.pra-world.com.
Oct. 16-18: ASC Fall Convention,
Indianapolis, IN/USA. More info: The
Adhesive and Sealant Council,
www.ascouncil.org.
Oct. 18-20: RadTech Europe 2011
Conference & Exhibition, Basel,
Switzerland. More info: Vincentz
Network, www.european-coatings.com.
Oct. 23-26: Western Coatings
Symposium, Las Vegas, NV/USA. More
info: Pacific Northwest Society for
Coatings Technology,
www.pnwsct.org/symposium-wcs.
August 2011
Oct. 24-26: The Future of Pigments,

Berlin, Germany. More info:
www.pigmentmarkets.com.
Nov. 2 3: 12th Asia Coatings Markets,
Jakarta, Indonesia. More info:
www.cmtevents.com.
Nov. 7 10: Paint Technology,
www.pra-world.com.
Nov. 20-24: 18th International
Corrosion Congress, Perth, Australia.
More info: www.18iccperth2011.com.
Nov. 21-23: ABRAFATI 2011, Sao
Paulo, Brazil. More info: Abrafati,
www.abrafati.com.
Nov. 22: Paint & Coatings Basics,
www.pra-world.com.
Nov. 23-25: CHINACOAT

2011, Shanghai, China. More
info: Sinostar,
www.chinacoat.net.
Meetings
Oct. 10-14: Introduction to Paint

Formulation, Rolla, MO/USA; More
info: Missouri S&T Coatings Institute,
http://coatings.mst.edu.
Nov. 29 Dec. 1: Radiation Curing

Technology, Hampton, Middlesex, UK.
More info: www.pra-world.com.
2012
Jan. 23: Coatings for Concrete
Conference, Las Vegas, NV. More info:
www.paint.org/events/ac-series. CW
Have Your Meeting or

Conference Listed
Send announcements to:
Coatings World Meetings
70 Hilltop Road, Suite 3000
Ramsey, NJ 07446 USA
E-mail: twright@rodpub.com
Coatings World | 47
Classifieds
Blades
Equipment for Sale
Pigments/Additives
WWW.COATINGS WORLD.COM
Products & Services
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
WWW.COATINGS WORLD.COM
48 | Coatings World
August 2011
Classifieds
Products & Services
Advertising Index
Company Name
Page
Phone
Fax
Website
Blairgowrie Associates, LLC..............................46 ........................602-539-2683.............................................................www.blairgowrieassociates.com

Celanese..............................................................9 .........................972-443-3913...............................................................www.Celanese-Emulsions.com
Chemark Consulting .........................................19 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................43 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
DOW Coating Materials ................................Cov. 3 .....................800-447-4369 ...................989-832-1465 ..................................www.dow.com/hiding
Eckart America...............................................Cov. 2 .....................440-354-0400 ...................440-354-6224 .............................www.eckartamerica.com
Everlight Chemical Ind. Corp............................19....................+886(0)2-27066006..........+886(0)2-23263599 ..........................www.everlight-uva.com
Evonik Industries................................................7 .........................732-981-5346 ..................................................................www.evonik.com/colortrend
Heubach Ltd.......................................................3 ........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
Hoover Color Corp........................................Cov. 4 .....................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com
Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com
Sartomer ...........................................................41 ........................610-363-4100 ...................610-363-4140......................................www.sartomer.com
Shijiazhuang Goldenfish Paint ..........................23......................86 311 85233805..............86 311 83035061............................www.goldenfish.com.cn
Sinostar Intl Ltd................................................25 .......................852-2865-0062 .................852-2804-2256 .....................................www.chinacoat.net
Soy Technologies, LLC ......................................37 ........................818-522-2330 ....................................................................................www.soytek.com
Sun Chemical ....................................................11 ........................800-543-2323 ...................513-681-5505 ................................www.sunchemical.com
Trust Chem USA ...............................................21 ........................401-398-7301 ...................401-398-7321...............................www.trustchemusa.com
Unimin Corporation..........................................13 ........................800-243-9004 ...................800-243-9005 ........................www.brilliantadditions.com
Wacker Chemical Corporation..........................15 ........................517-264-8790 ...................517-264-8137.........................................www.wacker.com
WCS Western Coating Societies ........................17 ........................951-317-8721 ....................................................www.westerncoatingsymposium.com
Zhejiang Ruicheng Effect Pigment Co., Ltd. .....47 ....................+86-577-63662817 ...........+86-577-63662877 ..........................www.effectpigment.com
August 2011
Coatings World | 49
Final Coat
Works of art in black oxide
Its not often that artists seek out black

oxide nishing suppliers but that was the
case when artist and sculptor Anne Lindberg sought the services of Cleveland
Black Oxide.
A native of Kansas City, MO, Lindbergs work is widely exhibited in the U.S.
and throughout the world. Some years
ago she began experimenting with projects using piano wire and stainless steel
wire and rods of varying thickness. She
fastened these wire rods, sometimes thousands of them, onto a backing material in
varying shapes and densities giving a striking three-dimensional effect.
Lindbergs work is displayed over a
large area in the gallery inviting viewers
to apply their own interpretations. She
often combines wood or other material
with the wire to add dimension and
achieve a particular visual effect. The
trick, she says, is to have the rods bend
with just the right arc.
In experimenting with paint and
other surface treatments, Lindberg discovered that black oxide would give the
flat black color she was searching for
without altering the thickness of the
stainless wire or its bending properties.
Unlike paint or powder coating, black
oxide is a surface conversion process and
does not alter the physical dimensions of
the part. Finishes can range from flat to
shiny depending on surface conditions
and post process treatments.
We see all kinds of parts come in
for black oxide but this has to be one of
the most interesting and beautiful applications, said David Tatham, president of Cleveland Black Oxide. Were
proud that Anne chose us to be a partner in her work.
For more information on black oxide
nishes, visit
www.clevelandblackoxide.com.
To see more of Anne Lindbergs work,
visit www.annelindberg.com. CW
50 | Coatings World
A gallery view of Anne Lindbergs piece, Breathing. Black oxide was used to coat the works
featured in this installation.
A close-up of Lindbergs work titled Shadow Cloud.
August 2011
THINK NEW DIRECTiONS

2
The old paths to hiding have run their course. At Dow, we can
help you Rethink Hidingwith flexible technology choices that can
stretch your TiO2 supplies, reduce your raw material costs and
deliver equal or better levels of hiding and performance.
Lets get your experts talking to our experts about EVOQUETM
Pre-Composite Polymer Technology, our breakthrough in emulsion
polymers that improves TiO2 particle distribution and light
scattering efficiency. Or consider our industry-leading ROPAQUETM
Opaque Polymers for your new formulations. Better yet, add both
technologies and take advantage of the combined results.
The point is, when youre working with Dow Coating Materials,
youve got OPTiO2NS. And in todays competitive coatings world,
thats a smart place to be.
Its time to rethink hiding.

www.dow.com/hiding

Coatings Word August 2011

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The ECKART effect

the 3rd dimension for surfaces.

For further information please contact:

August 2011 Vol. 16, No. 8

The Asia-Pacific Paint and Coatings Market

Radcure Raw Materials and Equipment

High Performance and

International Coatings Scene ....................................20

Business Corner ..........................................................26

Financial News ..........................16

Role Change in Marketing: Part II

The Politics of Paint

Tim Wright twright@rodpub.com

RPM Performance Coatings

retail car-repair market.

carried out in stages. AkzoNobel targets to

Ecology Coatings nominated

AkzoNobel launches global car

Chugoku Marine Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Have you looked at vinyl-based

Your future is our focusworldwide.

Somerset selects PPG as coatings supplier

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General Motors names BASF

Southern Diversified Products

Sherwin Williams and USB

We know as farmers that were doing

MOL chooses Chugoku hull

PPG receives excellent supplier award from

International Paint enters distribution

FUNCTIONAL FILLERS AND EXTENDERS

Sika strengthens position in European

For more information and our complete product portfolio visit:

SPECIALTY AND PERFORMANCE MINERALS

BASF patents titania-pigmented polyamide

Patent No. U.S. 7,820,757 B2

Eckart patents aluminum effect

containing or aluminum oxide/hydroxidecontaining layer enveloping the aluminum

Excalibur Paint patents 2K

The waterborne acrylic epoxy composition

PPG patents method of

CREATING TOMORROWS SOLUTIONS

YOU KNOW US.

To learn more about our customized solutions, visit us at www.wacker.com/knows-solutions

PPG reports profit gain

AkzoNobel reports dip in Q2

Sherwin-Williams 2Q net falls

$61.4 million in the quarter from $80.7

RPM reports double-digit gains

DuPont Q2 profit down

Dow reports 2Q results

$338.6 million in the scal 2010 fourth

mand growth across all geographic areas except North

Flam retardants market to reach

Flame retardants are used in numerous

alsespecially made from PVCinsulating materials, rubbers, adhesives, and