Aitel

PROJECT REPORT
ON
DOCUMENTATION ON AIRTEL MARKET
SEGMENTATION.
SUBMITTED IN PARTIAL FULFILMENT OF THE
RQUIREMENT OF THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION IN
UTTARAKHAND TECHNICAL
UNIVERSITY, DEHRADUN
SUBMITTED BY:
SUBMITTED TO:
------------------
------------------
SANJEET KUMAR
MBA 3ND SEM.
MB06043
Ms. CHITRA
CERTIFICATE
I have the pleasure in certifying that Mr. /Ms. SANJEET KUMAR is a
bonafide student of MBA 3rd Semester of the Masters Degree in Business
Administration of Institute of Management Studies, Dehradun under Class
ID No.MB06043.
He has completed his/her Summer Training Project work entitled under my
guidance.
I certify that this is his original effort and has not been copied from any other
source. This project has also not been submitted in any other university for
the purpose of award of any degree.
This project fulfills the requirement of the curriculum prescribed by
Uttarakhand Technical University, Dehradun for the said course.
Signature:
Name of the Guide
Date
ACKNOWLEDGEMENT.04
OBJECTIVE OF THE SUDY..05
ABOUT BHARTI AIRTEL..06
COMPANY PROFILE.07
FACE SHEET08
ORGANISATIONAL STRUCTURE ...10
CORPORATE GOVERNANCE11
HR RECOMMENDATION...12
FORWARDING STEPS OF AIRTEL25
PREPAID PLAIN...33
VOUCHER RATE.40
SEGREGATION OF TELECOM MARKET57
THE PLAYERS58
OPERATORS & THEIR SERVICE AREA59
RESERCH METHODOLOGY60
ANALYSIS & FINDINGS64
RECOMMENDATIONS68
CONCLUSION..69
ANNXURE.70
BIBLIOGRAPHY..72
ACKNOWLEDGEMENT
I wish to express my heart full of gratitude and thanks to all those who have assisted me
in my Summer Training Project. This project report is an acknowledgement to the
Marketing Competence of many individuals who have contributed to this project
successfully.
I acknowledge with regards my profound gratitude to Mr. GITESH TANEZA (Zonal
Manager Marketing), who gave me the opportunity to work in and for Airtel ( Dehradun
Zone) whose guidelines laid-down the foundation of my project and made possible to
complete the same in and at appropriate time.
I shall always remain grateful to Ms. Chitra, Faculty IMS, Dehradun and other Faculty
Staff; without their blessings and guidance this project would not have been successful.
The completion of any project require cooperation, coordination, guidance, contribution
and efforts of several resources, materials, knowledge, energy and time and hence take
this opportunity to thank all those who have directly and indirectly helped me in
completion of my project.
OBJECTIVE OF THE STUDY
The objective of this project is:1) Brief Description of Bharti Airtel Limited.
2) Product and Services
3) To analyze the GSM operators and ascertain the perception of customers towards
them.
4) To know the market share of GSM operators in Deoband.
5) To ascertain the Genuine need by the Outlets for the Glow Sign Boards.
6) To find out whether the promotional activities (installation of Glow Sign Boards,
Flanges) really affected the Sales?
About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is Indias leading

integrated telecom services provider with an aggregate of 44.67 million customers as of
end of June 2007, consisting of 42.70 million mobile customers. Bharti Airtel has been
rated among the best performing companies in the world in the Business week IT
100
list
2007.
Bharti Airtel is structured into three strategic business units - Mobile services, Broadband
& Telephone (B&T) services and Enterprise services. The mobile business provides
mobile & fixed wireless services using GSM technology across 23 telecom circles. The
B&T business provides broadband & telephone services in 94 cities. The Enterprise
services provide end-to-end telecom solutions to corporate customers and national &
international long distance services to carriers. All these services are provided under the
Airtel brand. Airtels high-speed optic fibre network currently spans over 40,000 kms
covering all the major cities in the country. The company has two international landing
stations in Chennai that connects two submarine cable systems - i2i to Singapore and
SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in
Company Profile
Bharti Airtel is one of India's leading private sector providers of telecommunications
services based on an aggregate of 44,676,197 customers as on June 30, 2007, consisting
of 42,703,938 GSM mobile and 1,972,259 broadband & telephone customers.
The businesses at Bharti Airtel have been structured into three individual strategic
business units (SBUs) - mobile services, broadband & telephone services (B&T) &
enterprise services. The mobile services group provides GSM mobile services across
India in 23 telecom circles, while the B&T business group provides broadband &
telephone services in 94 cities. The enterprise services group has two sub-units - carriers
(long distance services) and services to corporates. All these services are provided under
the Airtel brand.
Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National
Stock Exchange of India Limited (NSE).
Partners
The company has a strategic alliance with SingTel. The investment made by SingTel is
one of the largest investments made in the world outside Singapore, in the company.
The companys mobile network equipment partners include Ericsson and Nokia. In the
case of the broadband and telephone services and enterprise services (carriers),
equipment suppliers include Siemens, Nortel, Corning, among others. The Company also
has an information technology alliance with IBM for its group-wide information
7
technology requirements and with Nortel for call center technology requirements. The
call center operations for the mobile services have been outsourced to IBM Daksh,
Hinduja TMT, Teletech & Mphasis. The company's unique strategic outsourcing model
has been studied and documented by Harvard Business School as a case study which is
available for download at: www.hbsp.harvard.edu.
Factsheet
Name
Bharti Airtel Limited.
Business
Provides mobile, broadband & telephone (fixed line) and
Description
enterprise services (carriers & services to corporate)
Established
July 07, 1995, as a Public Limited Company
Proportionate
Revenue
Proportionate
EBITDA
Rs. 184,202 million (year ended March 31, 2007-Audited)

As per Indian GAAP Accounts
As per Indian GAAP Accounts
Shares in Issue 1,895,934,157 as at March 31, 2007

Listings
The Stock Exchange, Mumbai (BSE)

The National Stock Exchange of India Limited (NSE)
Market
Capitalization
Customer
42,703,938 GSM mobile and 1,972,259 broadband & telephone
Base
(fixed line) customers (Status as at month ended June 30, 2007)
Operational
Provides GSM mobile services in all the 23 telecom circles in
Network
India, and was the first private operator to have an all India
presence.
Provides broadband (DSL) and telephone services (fixed line) in
94 cities in India.
Bharti Airtel Limited

(A Bharti Enterprise)
Registered
Qutab Ambience (at Qutab Minar), Mehrauli Road,
Office
New Delhi - 110 030

Tel. No.: +91 11 4166 6000
Fax No.: +91 11 4166 6011/12
Organization Structure
As an outcome of a restructuring exercise conducted within the company; a
new integrated organizational structure has emerged; with realigned roles, responsibilities
and reporting relationships of Bhartis key team players. With effect from March 01,
2006, this unified management structure of 'One Airtel' will enable continued
improvement in the delivery of the Groups strategic vision.
Bharti Airtel Organization Structure
10
Bharti Enterprises - Organization Structure
Shares
The equity shares of Bharti Airtel are currently listed on National Stock Exchange of
India Limited (NSE) and The Stock Exchange, Mumbai, (BSE). Bharti Airtel offered
185,336,700 equity shares in the initial public offering (IPO) and raised Rs 8,340.15
million through this process. The shares were over subscribed 2.56 times. With this IPO,
Bharti Airtel established certain important landmarks in the history of the Indian capital
market. Together with being the first 100% book building process that this country has
seen, the listing was completed within a record time of ten working days. of the close of
the issue. Moreover the process of allotment and issue of shares was also completed
within one day of the last day of pay-in. The book running lead managers for the IPO
were JM Morgan Stanley and DSP Merrill Lynch and the registrars to the issue was
Karvy Consultants Limited.
11
Corporate Governance
Bharti Airtel Limited firmly believes in the principles of Corporate Governance and is
committed to conduct its business in a manner, which will ensure sustainable, capitalefficient and long-term growth thereby maximizing value for its shareholders, customers,
employees and society at large. Companys policies are in line with Corporate
Governance guidelines prescribed under Listing Agreement/s with Stock Exchanges and
the Company ensures that various disclosures requirements are complied in letter and
spirit for effective Corporate Governance. During the financial year 2003-04, your
Company was assigned highest Governance and Value Creation (GVC) rating viz. Level
1 rating by CRISIL, which indicates that the companys capability with respect to
creating wealth for all its stakeholders is the highest, while adopting sound Corporate
Governance practices. This rating was re-affirmed by CRISIL on April 20,2006.
Board of Directors
Audit Committee
Human Resource (HR)/ Remuneration Committee
ESOP Compensation Committee
Investors Grievance Committee
Memorandum of Association
Article of Association
12
Board of Directors
The board of directors of the Company has an optimum mix of executive and nonexecutive directors, which consists of two executive and thirteen non-executive
directors.The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an
Executive Director and the number of Independent Directors on the Board is 50% of
the total board strength. The independence of a director is determined on the basis
that such director does not have any material pecuniary relationship with the Company,
its promoters or its management, which may affect the independence of the judgment of a
Director. The board members possess requisite skills, experience and expertise
required to take decisions, which are in the best interest of the Company.
The composition of the Board is as under:
Sunil Bharti Mittal
Rajan Bharti Mittal
Akhil Gupta
Rakesh Bharti Mittal
Chua Sock Koong
N. Kumar
Kurt Hellstrom
Donald Cameron
Paul O'Sullivan
Pulak Chandan Prasad
Bashir Abdulla Currimjee
Ajay Lal
13
Audit Committee
Composition of Audit Committee
The Audit Committee of Bharti Airtel Limited comprises of following six members,
two-third of which are independent directors.
S.
Member Director
Category
1.
N.Kumar (Chairman)
Independent Director
2.
Rakesh Bharti Mittal
Non-Executive Director
3.
Francis Heng
4.
Arun Bharat Ram
5.
Ajay Lal
6.
Pulak Chandan Prasad
No.
Secretary
The Company Secretary or his/her nominee act as the Secretary of the Committee.
Meetings
The Committee shall meet at least four times a year. The time gap between any
two meetings shall be less than 4 months.
Annual General Meeting
The Committee Chairman shall attend the Annual General Meeting.
Key Functions
The key functions of the Audit Committee include the following:
Oversight of the Companys financial reporting process and the disclosure of its
financial information, to ensure that the financial statements are true and accurate
and provide sufficient information.
14
Recommending to the Board, the appointment, re-appointment and, if required,

the replacement or removal of the statutory auditor and the fixation of their audit
fees.
Approval of payment to statutory auditors for any other services rendered by the
statutory auditors.
Reviewing, with the management, the annual financial statements before

submission to the Board for approval, with particular reference to:
i.
Matters required to be included in the Directors Responsibility

Statement, which forms part of the Boards report in terms of clause
(2AA) of section 217 of the Companies Act, 1956.
ii.
Changes, if any, in accounting policies and practices and reasons for

the same.
iii.
Major accounting entries involving estimates based on the exercise of

judgment by management.
iv.
Significant adjustments made in the financial statements arising out of

audit findings.
v.
Compliance with listing and other legal requirements relating to

financial statements.
vi.
Disclosure of any related party transactions.
vii.
Qualifications in the draft audit report.
Reviewing, with the management, the quarterly financial statements before

submission to the Board for approval.
Reviewing, with the management, performance of statutory and internal auditors,

adequacy of the internal control systems.
Reviewing the adequacy of internal audit function including the structure of the
internal audit department, staffing and seniority of the official heading the
department, availability and deployment of resources to complete their
responsibilities and the performance of the out-sourced audit activity.
15
Discussion with internal auditors with respect to the coverage and frequency of
internal audits as per the annual audit plan, nature of significant findings and
follow up thereof.
Reviewing the findings of any internal investigations by the internal auditors into
matters where there is suspected fraud or irregularity or a failure of internal
control systems of a material nature and reporting the matter to the Board.
Obtaining an update on the Risks Management Framework and the manner in

which risks are being addressed.
Discussion with statutory auditors before the audit commences, about the nature
and scope of audit as well as post-audit discussion to ascertain any area of
concern.
Review the reasons for substantial defaults in the payment to the depositors,
debenture holders, shareholders (in case of non payment of declared dividends)
and creditors, if any.
To review the functioning of the Whistle Blower mechanism and the nature of
complaints received by the Ombudsman.
Carrying out any other function as is mentioned in the terms of reference of the
Audit Committee.
The un-audited/ audited quarterly financial results of the Company are also specifically
reviewed by the Audit Committee before these are submitted to the Board for approval.
Minutes of each Audit Committee meeting are placed before the Board for noting.
The Audit Committee is empowered, pursuant to its terms of reference, to:
Investigate any activity within its terms of reference and to seek any information
it requires from any employee.
Obtain legal or other independent professional advice and to secure the attendance
of outsiders with relevant experience and expertise, when considered necessary.
16
Bharti Airtel Limited has instituted internal processes and systems to insure that the Audit
Committee has access to all the material information, and reviews on a regular basis the
following:
Management discussion and analysis of financial condition and results of

operations.
Statement of significant related party transactions (as defined by the audit

committee), submitted by management.
Management Certificates on Internal Controls and Compliance with laws &

regulations, including any exceptions to these.
Management letters / letters of internal control weaknesses issued by the statutory

auditors.
Internal audit reports relating to internal control weaknesses.
The appointment, removal and terms of remuneration of the Chief Internal

Auditor.
The financial statements, in particular the investments, if any made by the unlisted
subsidiary companies.
The Audit Committee is also presented with the following information on related party
transactions (whenever applicable):
A statement in summary form of transactions with related parties in the ordinary

course of business.
Details of material transactions with related parties, which are not in the normal
course of business.
Details of material transactions with related parties or others, which are not on an
arms length basis along with managements justification for the same.
17
Miscellaneous
The Committee may invite other Directors/ Officers of the Company to attend the
meetings of the Committee as Invitees from time to time, as and when required.
Minutes of the Audit Committee are placed before the Board in its subsequent meeting.
18
Human Resource (HR)/ Remuneration Committee

Composition
In compliance with the non- mandatory requirements of Clause 49 of the Listing
Agreement, Bharti Airtel has constituted a Remuneration Committee (which is known as
HR Committee). The HR Committee comprises of following five
non-executive
directors, out of which three members including the chairman of the committee are
independent directors.
S.
Member Director
No.
Category
1.
Mr. Donald Cameron (Chairman) Independent Non-Executive Director
2.
Mr. Kurt Hellstrom
Independent Non-Executive Director
3.
Mr. Paul O Sullivan
4.
Mr. Rakesh Bharti Mittal
5.
Bashir Abdulla Currimjee
Independent Non-Executive Director
Secretary
Key Functions
The key functions of the HR Committee includes the followings:
Attraction and Retention strategies for employees.
Employees Development Strategies.
19
Compensation
(including
salaries
and
salary
adjustments,
incentives/benefits bonuses, stock options) and performance targets for the

Chairman and Managing Director (CMD) and Joint Managing Directors (JMDs)
Executive Directors.
All Human Resources related issue.
Other key issues / matters as may be referred by the Board or as may be necessary
in view of Clause 49 of the Listing Agreement or any statutory provisions.
Miscellaneous
meetings of the HR Committee as Invitees from time to time, as and when required.
Minutes of the HR Committee are placed before the Board in its subsequent meeting.
20
ESOP Compensation Committee

Composition of ESOP Compensation Committee
The ESOP Compensation Committee of the Board is constituted in accordance with SEBI
(Employee Stock Option Scheme and Employee Stock Purchase Scheme) Guidelines,
1999. The Committee comprises of following 4 members of whom three are independent
and all are non-executive.
S.
Member Director
Category
1.
Mr. Rakesh Bharti Mittal (Chairman)
Non-executive Director
2.
Mr. Donald Cameron
3.
Mr. Kurt Hellstrom
4.
Bashir Currimjee
No.
Secretary
Key Responsibilities
The key responsibilities of the ESOP Compensation Committee include the following:
To formulate ESOP plans and decide on future grants.
To formulate terms and conditions on followings under the present two Employee
Stock Option Schemes of the Company:
i.
the quantum of option to be granted under ESOP Scheme(s) per

employee and in aggregate;
ii.
the conditions under which option vested in employees may lapse in

case of termination of employment for misconduct;
iii.
the exercise period within which the employee should exercise the
option and that option would lapse on failure to exercise the option
within the exercise period;
21
iv.
the specified time period within which the employee shall exercise the
vested options in the event of termination or resignation of an
employee;
v.
the right of an employee to exercise all the options vested in him at one
time or at various points of time within the exercise period;
vi.
the procedure for making a fair and reasonable adjustment to the

number of options and to the exercise price in case of rights issues,
bonus issues and other corporate actions;
vii.
the grant, vest and exercise of option in case of employees who are on
long leave; and
viii.
ix.
the procedure for cashless exercise of options.

Any other matter, which may be relevant for administration of ESOP
Schemes from time to time.
To frame suitable policies and systems to ensure that there is no violation of

Securities and Exchange Board of India (Insider Trading) Regulations, 1992 and
Securities and Exchange Board of India (Prohibition of Fraudulent and Unfair
Trade Practices relating to the Securities Market) Regulations, 1995.
Other key issues as may be referred by the board.
Other Terms
The Committee may invite other directors/ officers of the company to attend the
meetings of the Committee as Invitees from time to time as and when required.
Minutes of the meeting of the committee are placed before the board of directors
in the subsequent board meeting.
22
Investor Grievance Committee

Composition of Investor Grievance Committee
The Investor Grievance Committee of the Board is constituted in accordance with
Clause 49 of the Listing Agreement. The Committee comprises of following three
members of whom two members including the Chairman, are executive directors.
S.
Member Director
Category
1.
Mr. Rakesh Bharti Mittal (Chairman)
2.
Mr. Rajan Bharti Mittal
3.
Mr. Akhil Gupta
Executive Director
No.
Secretary
Key Responsibilities
The key Responsibilities of the Investor Grievence Committeee includes the following:
Redressal of shareholders and investor complaints e.g. transfer of shares, non

receipt of balance sheet, non receipt of declared dividend etc.
Formulation of procedures in line with the statutory guidelines to ensure speedy

disposal of various requests received from shareholders from time to time.
Issue of duplicate share certificates in place of original certificate, which may be

lost/ torn/ mutilated;
To approve and effect transmission of shares arising as a result of death of the

sole/ any one joint shareholder.
23
Meetings
The meetings of the Committee are genrally held on a monthly basis, to review
and ensure that all investor grievances are redressed within a period of 7-10 days
from the date of receipt of complaint. These, however, do not include
complaints/requests, which are constrained by legal impediments/procedural
issues.
Other Terms
meetings of the Compensation Committee as Invitees from time to time as and
when required.
Minutes of the Investor Grievance Committee are placed before the Board in its
subsequent meeting.
24
Forwarding Steps of Airtel
Bharti Airtel Gears Up to launch Mobile services in Sri Lanka

Category:
Recent
Highlights,
Press
Releases,
FY2007-08
16.08.07
Plans to invest USD 200 million in the next five years
World class 2G and 3G services to be launched by end of FY 2007-08
Mobile services to be launched under Airtel brand
Colombo, August 15, 2007: The customers in Sri Lanka can look forward to a host of
innovative products and services at affordable prices from Airtels vast portfolio. Bharti
Airtel Lanka Private Limited, a subsidiary of Bharti Airtel Limited, one of Asias leading
integrated telecom services companies, today announced its plans to launch world class
2G and 3G services in Sri Lanka by the end of the current financial year (2007-08). The
company also announced its plans to invest approximately USD 200 million in the Sri
Lankan market. The mobile services from Bharti Airtel will be launched under the Airtel
brand
in
the
Island
nation.
According to Mr. Sanjay Kapoor, President, Mobile Services, Bharti Airtel, We are
committed to offering world-class and affordable 2G and 3G services to customers in Sri
Lanka. With mobile penetration of around 30% and growing at a rate of approximately 2
million mobile users per annum, we are excited about our entry into this market. Our
plans for Sri Lanka clearly demonstrate our commitment to the market and also our
confidence in the potential that this market holds in Airtels overseas expansion journey.
Bharti Airtel, that has been rated among the best performing companies in the world in
the BusinessWeek IT 100 list 2007, will invest approximately USD 200 million in setting
up and expanding its operation in the country over the next five years. Since the company
is currently setting up its operations, a major portion of the committed investment will be
made during the next 12 to 18 months. Bharti Airtel was recently awarded the license to
provide 2G and 3G mobile services in Sri Lanka.
25
Features
26
Here are some of the many advantages that New Airtel Prepaid brings you.
Total
Pre
Cost
activated
STD/ISD
Strong
without
Control
deposits
or
Network
Instant
Balance
Recharge
and
your
rentals
coverage
Validity
Enquiry
Airtel
Prepaid
Prepaid
Roaming
More
with
Airtel
Prepaid
Reach us Anytime Anywhere

Total
Cost
Control
You can control your Airtel Prepaid like never before. No more rentals or deposits
simply recharge as much as you need to from as low as Rs. 10, to as high as Rs.
10,000/-.
Pre
activated
STD/ISD
without
deposits
or
rentals
You can now enjoy a pre-activated STD/ISD on your Airtel Prepaid. No more
paying deposits or having a minimum balance in your account to make an
STD/ISD call. Hassle-free calls are here to stay!
Strong
Network
Coverage
Enjoy complete clarity when calling with Airtels world-class technology and
unbreakable network coverage that spans over 23 circles across the country.
Instant
Balance
and
Validity
Enquiry
Your account balance is updated on the screen of your handset at the end of each
chargeable call. You can also call 123 from your mobile phone and listen to the
voice announcement or simply dial *123#, press 'OK' or 'YES' button and your
account balance will be displayed on the screen of your handset.
Recharge
your
Airtel
Prepaid
27
Recharging is Easy. The calling value on your card keeps reducing as you make
calls or use any other chargeable service. Choose the Airtel Prepaid Recharge
Coupon thats right for you, from a variety of tailor made recharge coupons with
different denominations, which are available at a number of outlets across your
city. Simply follow the procedure mentioned below, to recharge your phone.
Gently scratch the silver panel on the reverse of the recharge card for a
16-digit number.
Call '123' and choose your preferred language.
Follow the voice announcement and enter the 16-digit recharge number,
when requested.
Your prepaid account will be automatically recharged by the calling
value amount and validity of your coupon.
More Recharge options:
Flexible
recharge
voucher
This unique recharge voucher gives you the option to choose between validity or
talktime, as per your need.
Easy
Recharge
Recharge your Airtel Prepaid Card electronically with value that suits your needs,
starting from Rs. 10 till Rs. 10,000. You can also recharge your Airtel Prepaid
while roaming anywhere in the country.
24-hour
Recharge
via
ATM
Recharge your Airtel Prepaid round-the-clock at your nearest ATM. Just walk up
to your nearest ATM, insert the ATM card and enter your ATM PIN number. Select
'Mobile Recharge / Bill Pay' from the main menu and follow the prompts to
recharge your prepaid. This recharge option is available with all leading banks.
SMS
Recharge
You may also register your mobile number at any of the member bank's ATM to
28
avail the SMS recharge facility. Upon registration you will receive a registration
PIN number. To recharge your prepaid, type, RC <Recharge Amount>
<Registration PIN> and SMS it to the 3 digit SMS code of your bank. All future
transaction
will
require
this
PIN.
The code to which this SMS needs to be sent for various banks is as follows: Bank
of Punjab: 550, Centurion Bank: 565, Citibank: 530, Corporation Bank: 545,
DCB: 585, HDFC Bank: 540, ICICI Bank: 575, IDBI Bank: 520, ING Vysya
Bank: 552, SBI: 535, UTI Bank: 525.
Internet
Recharge
You may log on to the Internet banking website of your bank and select the
prepaid recharge option to recharge your Airtel prepaid. Many leading banks
provide Internet based recharging.
Validity
Extension
service
Trade your talk time to extend the validity of your prepaid. Dial *141*001# and
then, press the call button. Your validity would be extended by 1 day for a charge
of Rs.15. You can similarly extend your validity for 5, 10, 15 or 30 days.
Transfer
Talk
time
Transfer talk time to another prepaid, just dial *143* number# and then press the
calling button. You can transfer Rs.50 per request for which Rs.55 would be
deducted
from
your
balance.
For details call 121.

Prepaid
Roaming
Airtel Prepaid comes preactivated with 'National Roaming', so you stay connected
no matter wherever you are. You can also send or receive MMS, check your email
and access other GPRS services while roaming in India as you would in your own
city. While traveling abroad you can receive calls & send or receive SMS.
For
coverage
&
charges
while
roaming,
click
here
In case you are not able to login to any network while roaming,
please follow these instructions:
29
Go to "menu option of your mobile.

Select Network option (Can be a sub option in setting, depending on the
handset you use).
Select "Manual" network.
Select desired network.
More
with
Airtel
Prepaid
Airtel brings you, a wide range of Services that will change the way you
communicate. Try them and discover a whole new world of fun and excitement.
Call
management
Services
Call waiting, call hold, call divert and Caller Line Identification Presentation all
with your Airtel prepaid connection.
Voice
Mail
When your handset is switched off, or youre too busy to answer the phone, Airtel
Voicemail will answer your calls and record a message. The best part is that there's
no extra monthly cost for setting up Voicemail - you just pay for the phone call
when you use the service.
SMS
(Short
Messaging
Service)
Send messages quickly and easily using text, if it's too noisy to talk or you don't
have much time. It's the way to share those interesting one-liners, important
reminders and rib-tickling jokes, with anyone, anytime, anywhere in the world.
Subscription
Alerts
Get regular alerts on news, jokes, business, health and films on your Airtel mobile
phone with Subscription Services. SMS to 3333 for News, for Jokes, for Business News, for Sports Alerts
& for Vaastu tips.
MMS
(Multi-media
Messaging
Service):
Jazz up your messages with pictures, images and video clippings, with MMS from
Airtel! To activate MMS on your phone, SMS 'MMS' to 646 and save service
30
settings.
Airtel
Live!
Make your mobile the most happening entertainment destination with Airtel Live!
Airtel brings you the latest in entertainment and information services, right on
your
phone!
Airtel Live! WAP Services: Download the latest ring tones, games, wallpapers,
videos and much more. You can also get news clips, watch live TV and download
full songs on you phone. To get Airtel Live! settings on your phone, SMS 'Live' to
646 and save the settings that you receive as your preferred connection. Airtel
Live! Portal can be accessed from you GPRS enabled phone, by sending a SMS
'FUN'
to
646.
Airtel Live! Voice Services: Just Dial 646, and name the service. For e.g. say ring
tones to download your favorite ring tones. You can also choose a variety of
content options like Live Cricket Commentary, latest National / International
News,
Movie
Reviews
or
Stock
Market
Updates.
Airtel Live! SIM Services: Access loads of fun content and exciting services like
cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM
based Services on your SIM card menu. To download new services on your Airtel
SIM, choose the "What's new" option under the "Airtel services" menu.
Airtel Live! SMS Services: You can enjoy a host of services by sending a
keyword as an SMS to 646! Choose Astrology / Horoscope, Cricket, Bollywood /
Hollywood / Indi Pop Ring tones. In case you need assistance SMS, Help to 646.
Hello
Tunes
Tired of that boring old tring tring on your phone? Well now when a friend calls,
you can make them groove to the hottest new tracks burning up the music charts
with Hello Tunes from Airtel! You get a wide choice of songs in the Popular &
New Arrivals categories that are updated regularly. What's more you can directly
call the number for your kind of music, e.g. call 678005 for English New and
678001 for Hindi New. This would directly take you to your favorite artist's Hello
31
Tunes listing.
Copy
Hello
Tune
Get the tune you want, all you have to do is call 678 and follow the simple voice
instructions to copy your favorite Hello Tunes. Once inside the copy feature, just
key in the 10-digit Airtel mobile number you want to copy the Hello Tune from
and you get the same Hello Tune assigned to your number.
Gift
Hello
Tune
Forget gifting chocolates, flowers and greeting cards. Say it with a song instead!
Gift a Hello Tune to that special someone. Just call 678 and choose the song that
you want to gift. Follow the simple voice instructions and key in the 10-digit Airtel
mobile number that you want to gift the Hello Tune to. You will get an SMS
notification upon successful receipt of that gift.
Buy
Music
Airtel
Music
Shops
Buying your favorite Hello Tune or Ring tone is as simple as recharging your
phone with talk time. Simply walk into your nearest Airtel Shop and walk out with
your favorite song. Choose from Bollywood Hits to Indipop Remixes, Hard Rock
to Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot tapping Tamil Hits from a
list of more than 18000 songs.
It's as simple as:
Choose your favorite song from the music catalogue available with the
retailer.
Retailer will just press a few keys on his phone and download a song
(Hello Tune or Ring tone) to your mobile phone. In the case of Hello
Tunes you will be required to dial 674 (toll free) to confirm acceptance
of the song.
You will also get an SMS confirming the successful download of your
song.
Finally you can pay the retailer for the song and walk out...as simple as
that.
32
Reach
us
Anytime
Anywhere
In case you need assistance, dial '121' - our toll-free number, accessible from
anywhere in the country, even while roaming. You can also send us an SMS to 121
or
mail
us
at
121@airtelindia.com.
*In case of email, mention your mobile no. like, 9810012345, in the subject of the
mail for a quicker response.
33
Prepaid Plans
Airtel
Prepaid
Jodi
Pack
Pulse Rate
60 Sec
Price of Pack (Rs.)
199
Free Airtime on Pack 100

(Rs.)
Incoming Calls (Rs.)
Free
Airtel
GSM
CDMA
/ Landline
WLL
(10 Digit)
LOCAL
RATES 1.00/min
1.99/min
1.99/min
2.65/min
2.65/min
(Rs./min)
STD RATES (Rs./min)
2/min
ISD (Rs./min)
USA,
Canada,
(Fixed
Line),
Singapore,
Europe 6.40/min
Australia,
Hong
Thailand,
Kong,
Malaysia,
Indonesia, New Zealand.

Gulf,
Europe
(Mobile), 9.20/min
SAARC countries, Africa

& Rest of the world
Cuba,
Sao
Tome
& 40.00/min
Principe, Guinea Bissau,

Diego
Garcia,
Nauru,
Solomon Islands, Vanuatu,

Cook
Islands,
Tuvalu,
34
Tokelau, Norfolk Island,

Sakhalin
SMS (Rs.)
Local
1.00
National
2.00
International
5.00
Other Details
Note: Calling between the 2 Jodi numbers is @ 0.30p/min.
Home
Zone
-SUK
Pulse Rate
60 sec
Price of Pack (Rs.)
150

(Rs.)
Free
Airtel
GSM
CDMA
/ Landline
WLL
(10 Digit)
LOCAL
RATES 0.50/min
0.70/min
1/min
2.65/min
2.65/min
(Rs./min)
STD RATES (Rs./min)
2/min
ISD (Rs./min)
USA,
Canada,
(Fixed
Line),
Singapore,
Europe 6.40/min
Australia,
Hong
Thailand,
Kong,
Malaysia,

Gulf,
Europe
(Mobile), 9.20/min
35

& Rest of the world
Cuba,
Sao
Tome
& 40/min

Diego
Garcia,
Nauru,

Cook
Islands,
Tuvalu,

Sakhalin
SMS (Rs.)
Local
National
International
Other Details
The given tariff will be available only for 2 months after the customer
recharges
Recharge
with
Slab
the
slabs
Calling
given
Value
below:
Validity
250
100
60
Days
400
200
80
Days
650
250
365
Days
**In case the customer does not recharges with the above slabs and after
completing the 2 months period after the recharge with the given slabs, the
customer will enjoy the tariff of a regular prepaid plan (Please refer "Regular
Prepaid Plan").
Regula
r
Prepaid
36
Pulse Rate
60 sec
Price of Pack (Rs.)
150

(Rs.)
Free
Airtel
GSM
CDMA
/ Landline
WLL
(10 Digit)
LOCAL RATES (Rs./min) 1.00/min
1.99/min
1.99/min
STD RATES (Rs./min)
2.65/min
2.65/min
2/min
ISD (Rs./min)
USA,
Canada,
(Fixed
Line),
Singapore,
Europe 6.40/min
Australia,
Hong
Thailand,
Kong,
Malaysia,

Gulf,
Europe
(Mobile), 9.20/min
SAARC countries, Africa &

Rest of the world
Cuba,
Sao
Tome
& 40.00/min

Diego
Garcia,
Nauru,

Cook
Islands,
Tuvalu,

Sakhalin
SMS (Rs.)
Local
1.00
National
2.00
International
5.00
Other Details
37
Special
Recharge
RechargeSlab
Calling
Options
Value
Validity
250
150
60
Days
400
150
180
Days
650 150 365 Days
Life
Time
Prepaid
495
Pulse Rate
60 sec
Price of Pack (Rs.)
495

(Rs.)
Free
Airtel
GSM
CDMA
/ Landline
WLL
(10 Digit)
LOCAL
RATES Rs.1.99/min Rs.1.99/min Rs.1.99/min
(Rs./min)
STD RATES (Rs./min)
Rs.2.74/min Rs.2.74/min Rs.2.74/min
ISD (Rs./min)
USA,
Canada,
(Fixed
Line),
Singapore,
Europe Rs.6.40/min
Australia,
Hong
Thailand,
Kong,
Malaysia,

Gulf,
Europe
(Mobile), Rs.9.20/min
38
& Rest of the world

Cuba,
Sao
Tome
& Rs.40/min

Diego
Garcia,
Nauru,

Cook
Islands,
Tuvalu,

Sakhalin
SMS (Rs.)
Local
99 Paisa
National
Rs. 1.99
International
Rs. 4.99
Other Details
RC -495 * Service tax @ 12.36% , Processing fee - Rs 430.55, TT- Rs 10 offer
approx 5 mins of local calls at a pulse rate of 60 sec, validity for lifetime as per
license period of the circle (27-Sept-2021),subject to any regulatory or licensing
changes
in
future.
Customers with less than Rs.200 outgoing usage (o/g calls+vas together)on a
rolling 6 mths basis will be disconnected.
39
Vouchers Rate
Recharge Coupon Options
MRP Calling
Processing
Service
Validity Grace
(Rs.) Value
Fee
tax(Rs)
(days) Period(days) Minutes Of Usage
(Rs)
10
8.01
20
16.82
55
45
110 48
200 46.70
220 65.00
331 169.54
662 489.81
1325 1080.51
3306 2845.47
(Rs)
0.89
0.98
3.95
49.90
131.30
130.80
125.36
99.37
98.76
96.86
1.10
2.20
6.05
12.10
22
24.20
36.41
72.82
145.73
363.67
0
0
0
10
30
30
30
45
60
365
90
90
90
90
90
90
90
90
90
90
Approximate
5
10
28
30
29
40
105
302
667
1756
2. Easy charge Denominations

Easy charge is an exclusive and paperless recharge facility that gives you complete
freedom to for any value anytime, anywhere. What's more, you can choose recharge
values that suit your need starting from Rs 10 till Rs 10,000. You can also recharge your
prepaid while roaming anywhere across the country.
Here`s how it works
On your request, the dealer will directly recharge your card using his mobile.
Just mention your Airtel number and the amount you wish to recharge.
Both you and your dealer will receive an SMS in a few seconds confirming the
recharge.
Just pay your dealer and your transaction is complete
Do make sure that the dealer enters your correct mobile number and the amount you
wish to recharge.
40
You can dial *123# from your Airtel phone and your current balance will be
automatically
displayed
on
your
handset
screen for a short duration.

Easy Recharge
DenominationTalkTime
Processing
(Range)
98
200
220
(Rs)
78.22
68
68
(Range)
9
110
127.80
FeeService
taxValidity
(Rs)
10.78
22
24.20
(days)
30
30
30
Services
SERVICE TYPE OF
DESCRIPTION
HOW
TO
PREPAID CHARGES
NAME SERVICE
Conversion
from Optional
ACCESS
Convert yourGive in your request atNo
Prepaid to Postpaid
Prepaid
tothe nearest ARC.
activatio
Post-Paid
subscription
charge,
with ease.
security
deposit
as
applicab
Email through SMS
Send
quickly
le
e-mailsType emailid followed byRs.
&space, then the message3/SMS
easly while onand send it to 200. eg:sent.

Premium Numbers
Optional
the move.
funny@yahoo.com hi!
Both existingGive in your request atAs
and
nonthe nearest ARC.
mobile owners
per
number
tag
are eligible for

these premium
41
mobile
numbers. Walk
up
to
the
nearest
ARC
and check the

availability of
your preferred
mobile
"For You" service
Optional
numbers.
Get
dailysms SUB FORYOU toRs
"Quote of the190(Toll free)
per
day"
month
through
3030 - Ringtones Ka On Usage
SMS.
Airtel
Maharaja
Ringtones Ka
15
Just dial short code 3030 Rs

7/min
Maharaja
offers
largest
collection
of
Hindi, English
&
Regional
songs that can

be
Enjoyed,
download
&
dedicated as a
message to a
646 Voice Portal
On Usage
friend.
Just dial 646 &Just dial short code 646 Rs
speak
your
6/min
request:to
download
ringtones,
dedicate songs,
42
check
Airtel
Live
SIM On Usage
Services
cricket
scores etc.
Airtel offers aTo
range
download
newRs 3/per
ofservices, on your handsetSMS
services
rightmenu,
choose
option
on your SIM"Airtel Live".

Card.
Access
loads of fun
content
and
exciting
services
like
cricket, News,
Ringtones,
Dating
click
Airtel Live! Portal
Optional
at
of
a
a
button
Make
yourTo activate your AirtelBrowsin
mobile
theLive! Service dial 121g- Free,
most
and to access click onContent
happening
WEB
icon
on
yourdownloa
entertainment Handset Menu.
destination!
charges
with
apply.
Airtel
Live!.
Download
latest
ringtones, true
tones, games,
wallpapers and
many
goodies.
more
You
can also get

43
news
clips,
watch live TV
and download
full songs on
Airtel messenger
On Usage
your phone.
Get connectedSMS HELP to 8242
Rs
to
3/SMS
Yahoo
messenger
services
through Airtel
Messenger and
chat with your
buddies or find
Airtel MyAlbum
Optional
new friends.
Preserve your1. Click a snap and sendAccess
precious
as an MMS to 646. 2. Anto
moments
andinstant secure 1 GB webmyAlbu
share it withspace is built where them

your
is
familypictures are stored i.e.free,
and friends!
www.airtel.in/myalbum. cost
of
3. Share pictures in theeach

myalbum with friends &upload
Background Tunes
Optional
You
can
family.
Rs 5
setDial 676 to subscribe theCall
music that willservice & select from aCharges

play
in
background
thewide range of songs.to
676
Prefix 676 before the 10Rs
while you talkdigit number and call3/min,

to
people.with Background Tune.Subscrip
With
For example if you wanttion
Rs
Background
to dial 9902534527 with10/mont
Tunes on yourBackground Tune, thenh, Song
44
Airtel
phonesubscribers will have toselection
you can singdial 6769902534527.
Rs
while talking.
10/song
You
can
choose from a
number
of
Music
Categories like
Instrumental,
Bollywood etc
or
while
on
call, press the

relevant key to
enjoy host of
sound
effects
like
Kiss
sound,
Baby
Crying,
Car
Horn etc. "0"Kiss,
"1"-
Laugh,
"2"-
Glass
Break,
"3-
Baby
Crying,
"4"-
Drum
"5"-
Beat,
Yawn,
"2"-Volume
Increase, "7"Rooster,
"8"-
Scream,
"9"-
Decrease
45
Volume, #- Car
Call
Conference Optional
Charges
Horn
This
service
NA
allows you to
talk
to
people at the
same
time
making it ideal
for organising
events
or
discussing
Calling
Line Optional
business.
CLIP displaysGive in your request atNA
Identification
the
callingthe nearest ARC.
Presentation (CLIP)
partys number
on
your
handset screen
giving you the
flexibility
to
either reject or
Contests
Optional
take the call.

Play Contest &Dial 2786 to know theRs
Win
Conversion
from Optional
Post-Paid to Prepaid
exitinglatest contest running on6/min
prizes.
Convert
Airtel
yourGive in your request atNA
Post-Paid
the nearest ARC.
subscription to
Prepaid
Duplicate Bill
On Usage
with
ease.
Request for aCall 121 and give in yourNA
duplicate
at
121
billrequest
or
46
register for ebill and view

your
detailed
statement
online,
with
the facility to
segregate
calculate your
personal
Easy Music
Optional
usage.
Simply
walk
Subscrip
into
your
tion
Rs
nearest Airtel
30/mont
retailer
and
h & Rs
your
20/song.
pick
favorite Hello
Rs
Tunes
or
10/Mon
choose
Melodious
Rington
Ring tone of
e.
your
favorite
song! It is as
simple
as
recharging
your
Hello Tunes
Optional
phone
with talktime.
Make
yourDial 678 to choose the678
caller listen tosong from wide range ofcalling
your
song
favoritelatest
categories
Bollywood,
likecharges
devotional,Rs
everytime theyinstrumental,
call you. Youinternational etc.
regional,6/min,
Monthly
47
can even select
Subscrip
different songs
tion
Rs
for
30,
Rs
different
callers.
Itemised Bill
Optional
15/Song
selected
Itemised bill isCall 121 and give in yourNA
a
detailedrequest
statement
of
your account,
which
helps
you keep track

of
all
your
calls, SMS and

Missed Call Alert
Optional
other services.
Get updates ofTo
activate
pressSubscrip
all calls you*133*2# To deactivatetion: Rs

miss if yourpress *133*1#
15/mont
phone
is
switched off or
you
are
unreachable.
Next
time
someone tries
to
call
while
you
you
away you will

receive a SMS
notification as
soon as you
are back in the
coverage area,
or when you
48
switch on your
MMS
On Usage
phone.
Airtel's MMSTo Activate MMS, dialRs
[Multi-media 121
5/MMS
Messaging
Service]
allows you to
share pictures,
videos, images
& songs with
your
Mobile Office
Optional
loved
ones
Stay connectedTo Activate & deactivaeRs
to the internetcall 121 for Postpaid and20/day
and
accessfor Prepaid dial *266*1#(Unlimit
your
e-mail(Activation)
anywhere
&
dialed
*266*2# (Deactivation) browsin
anytime
on
g)
your phone or
on your laptop
with
your
mobile
Net on Phone
Optional
as
modem.
Access
Get Airtel Live! activatedBrowsin
internet
your
onby calling 121

phone
g
Charges
while on the
move
paisa/kb
and
15
download
ps.
exclusive
Downlo
contents
ad
through
your
charges
49
GPRS phone.
from
Net on Phone
Airtel
is
your
Live! as
gateway to the
applicab
exciting world
le.
of Internet and
Airtel
Live!
Portal on your
Number Change
On Usage
mobile.
If at any time,Give in your request atNA
for any reason,the nearest ARC.
you would like
to change your
mobile
number, please
let us know.
We will not
only change it,
will try to give
a number of
Online Astrology
Optional
your choice.
Live astrologyDial 303030 between 8Rs
service
am to 12 pm
7/min
through Airtel.
Just dial and
talk
to
our
renowned
Astrologers &
get solutions to
all
Safe Custody
Optional
your
problems.
Retain
yourGive in your request at
50
mobile numberthe nearest ARC.

for
maximum of 3
months
you
SIM Replacement
Optional
when
are
not
using it.
In event of aGet your lost / damagedRs
damage or lossSIM
replaced
at
the125/sim
of your SIM,nearest ARC

we
provide
you
with
replacement to
ensure
your
immediate
accessibility
SMS
On Usage
needs are met.

Make
Local
arrangements
Re
share moments
National
or
say
Rs
text
Internati
messaging is a
onal Rs
fast
just
hello,
and
1
2
convenient
way to keep in
Song Catcher
On Usage
touch.
Getting
yourJust Dial 393 & hold theVoice
favorite Hellophone close to the musicCall

Tunes
to
wassource for 30 seconds.393
never so easy.You will receive a SMS(Toll

Like
aconfirming song detailsFree),
song..just Dialfor you to download theRs
51
393 & hold theHello Tune.
20/song
phone close to
selection
the
music
source for 30
seconds.
You
will receive a
SMS
confirming
song
for
details
you
to
download the
Subscription Services Optional
Hello
Tune.
Here
itlike
itcatch it.
Subscribe toType the keyword < SUBRs
30
cool alerts andfirst 3 letters of theper

receive
zodiac sign >,
updates
News,
for News, for
month
onJokes, for Business News, for Sports Alertsper

jokes,& for Vaastu tips and send it to 3333.
service
astrology,
cricket scores,
tips,
VAS SMS
On Usage
Cosmos
etc.
A host
ofSMS HELP to 8888,Rs
services
are8243, 7333, 3636.
available
on
3/SMS
SMS.
Download
ringtones,
wallpapers,
logos, contests
and a lot more
52
Voice Chat
Optional
through SMS.
Chat and makeCall 696 and registerSubscrip
new
friendsyourself. To search fortion: Rs
with
AirtelProfiles dial 696 & also20/Mont
Voice
Chatyou'll receive SMSs ofh
Service
matching profiles.
Call
Charges:
Rs
Voice Mail
Optional
Let
3/min
yourTo subscribe Call 121, toRs
friends
&retrieve voice messages2/min
family leave adial

message
Voice SMS
On Usage
555
from
yourfor
formobile and 9897098250retrival
your
evenfrom landline.
when
your
phone
is
unanswered.
Send
aPrefix * to the 10-digitTo Send
personalised
mobile number (to whomVoice
SMS in youryou want to send a VoiceSMS-Re

own voice.
SMS) and dial. After a1,
To
beep leave your messageRetrieve

for
30
seconds.
To(1st
Retrieve your messageTime) (1st Time) Dial *0* (TollFREE,

Free) & to retrieve itTo
again Dial *1*.
Retrieve
(2nd
Time) Rs
0.50/ms
g
53
Roaming
Airtel recognizes your accessibility needs. Keep in touch with your business
partners, friends and loved ones through our extensive coverage of more than 400
roaming partners in over 200 destinations worldwide. You can be sure of enjoying
the best coverage wherever you go. After all, home is just a phone call away.
Roaming Services include
National Roaming:
Airtel's Roaming service allows you to use your mobile phone to make or receive calls
from almost anywhere in India.
SEGREGATION OF TELECOM SECTOR

The telecom sector has been one of the fastest growing sectors in the Indian economy
in the last 2 years. This has been witnessed due to string competition that has brought
down tariffs as well as simplification of policy environment that has promoted
healthy competition among various players. Due to this reason telecom density in the
country has risen to 20.52% in FY07 compared to 3.64% in FY01.The telecom sector
is basically divided into three categories which are:
a) Basic fixed line

b)
Cellular services
c) Internet
54
The players
The fixed line segment was a monopoly sector controlled by govt. until 1996, but after
sector was opened for the private players, there are now 6 private players and 2 states
owned.
BSNL
MTNL
Bharti (Touch tel)
Tata telecom
Shyam Telecom
HFCL
Reliance
Hutch
Idea
55
BSNL & MTNL are 2 state owned companies & rests 6 BHARTI AIRTEL, TATATELE
SERVICES, SHYAM TELECOM, HFCL, RELIANCE & HUTCH are all private players.
Where BSNL holds the major share of the market. Then comes Private Sectors Company
BHARTI AIRTEL which holds a major part of market. Both these companies have a big
subscriber base. HUTCH, RELIANCE & MTNL comes one after another.
Operators & Their Service Area
OPERATORS
SERVICE AREAS
BSNL
All over India
MTNL
Delhi ad Mumbai
Reliance
Gujarat, Haryana, Punjab, Delhi, WB, UP (E)
Bharti
Delhi, M.P.
Shyam
Rajasthan
Tata
Delhi, Gujarat, Maharashtra, Tamil Nadu, AP
56
HFCL Infotel
Only in Punjab
RESERCH METHODOLOGY
ELEMENTS OF MARKETING RESEARCH
These are the main components of marketing research:
PRODUCT RESEARCH:- It includes the study of product strength and
weakness, product line decisions etc.
MARKETING
RESEARCH:-
It
includes
nature
and size
of market,
location, distribution of consumer with respect to income, profession, education etc.

SALES RESEARCH:-It includes the study of regional variation in sales,
fixation of sales methods, incentives etc.
ADVERTISING
RESEARCH:-
It
is
concerned with the
selection
of
effective and appropriate media and methods to measure its effectiveness.

BUSINESS ECONOMIC RESEARCH:- These deals with out-put analysis,
forecasting, price and profit analysis, break even chart etc..
The success or failure of any research report depends upon the methodology
used for collecting information and data. The research design of the report is
57
exploratory and investigative. The exploratory research design study is usually

characterized by a grand amount of flexibility and on ad-box variability. No
detailed and definite hypothesis was developed about the problem. An effort
was made together with detailed information that would help the researches
to formulate specific question with the help of primary and secondary data.
Research Methods
There are two main categories of research methods. Secondary research uses
research that has already been done by someone else. For example, marketers
often find information compiled by the U.S. Census very useful. However, in
some cases, information specific enough to satisfy a firms needs is not publicly
available. For example, a firm will have to run its own research to find out
whether consumers would prefer that more vanilla taste be added to its soft drink
brand. Original research that a firm does for it is known as primary research.
There is no one perfect primary research method. Each has strengths and
weaknesses, and thus the appropriate method must be selected based on
research needs.
Surveys are useful for getting a great deal of specific information. Surveys can
contain open-ended questions (e.g., "In which city and state were you born?
____________") or closed-ended, where the respondent is asked to select
answers from a brief list (e.g., "__Male ___ Female." Open ended questions
have the advantage that the respondent is not limited to the options listed, and
that the respondent is not being influenced by seeing a list of responses.
However, open-ended questions are often skipped by respondents, and coding
58
them can be quite a challenge. In general, for surveys to yield meaningful

responses, sample sizes of over 100 are usually required because precision is
essential
SAMPLE SIZE & AREA OF WORK

The methodology used to analyze the project is mainly based on survey method
through questionnaire and direct contact with different retailers and distributors.
For survey I have taken the sample Size of 3000 retailers of whole Dehradun
Zone Which Includes Haridwar, Saharanpur, Rishikesh, Kotdwar, Chutmalpur,
Deoband.
SOURCES OF DATA COLLECTION
The data are collected from Both Primary and Secondary Sources.
Primary Data:
Primary data has been collected on the basis:
Direct interview with retailers and Distributors of Dehradun

59
Gather information through Questionnaire

Through telephonic conversation
Secondary Data:
Internet sites
Magazines
Newspaper
DATA COLLECTION:
The success of research project depends critically on data. In any marketing
research program data collection is very important. Data collection is an integral
part of marketing information system.
A) PRIMARY DATA:Information, which has to be gathered for the first time, is Called Primary
Data.
TOOLS USED FOR COLLECTING PRIMARY DATA:
(i) Open ended questionnaire and interviews.
(ii) Detailed discussions with the senior executives and departments.
B) SECONDARY DATA:Data, which are already assembled, are called secondary data:TOOLS FOR COLLECTING SECONDARY DATA:
(i) Organization annual report.
(ii) Different report and periodicals of soft drinks association.
(iii) The economic times.
(iv) Magazines.
60
To get accurate information different types of functions were performed. The most
important limitations, which come on, the way of investigations was lack of
time. The data were available on certain aspects but sufficient date and
satisfactory progress report could not be made available. However, the major
difficulty was that it was not possible to visit the corporate plant at Bombay.
Although a cherished desire persisted above mentioned constraint hindered the
progress of this project.
ANALYSIS & FINDINGS

Deoband
Summary (As per the details given)
Total Retailers dealing with Airtel = 202
GSB Holders = 0 (0%)
N-Lit Board Holders = 114 (56%)
Tin board holders = 88(44%)
Summary as per the survey
Total retailers dealing with Airtel =202

GSB Holders = 0
N-Lit Board Holders = 25
Tin board Holders = 22
Board not found =18
(N-lit & Tin board)
61
Graphical Representation as Per the Survey.
Visibility Index
62
Graphical Representation of Problems as Per the Survey.
63
PROBLEM DISTRIBUTION
64
RECOMMENDATIONS
1. The market position of airtel is very strong but it has not been capitalized
properly because of poor supervision of distributors .distributors should
also keep in mind the far flung areas and should cater it properly because
rural markets are emerging as great source of increasing volumes.
2. Distributors should keep manpower accordingly. There should be
adequate personnel to look after the market.
3. From management side, management should have a feedback system
which can link them directly to retailers. This will help them gaining
confidence of retailers and solving their problems.
4. Point of sales materials should be checked timely so that they can be
maintained accordingly.
65
5. Claims should be settled as early as possible because delay causes

irritation in the minds of retailers, which causes dissatisfaction on the part
of retailers.
6. A regular comparative study of the market should be taken at regular
intervals because it will give insight information about our market share.
CONCLUSION
After the Finding and analysis of the gathered information and data,
at last I have reached on the conclusion part of the Project. I have
concluded this project as...
1. Airtel is the most trusted brand & Majority of Airtel customers are
not ready to switch to any other service provider as they are
completely satisfied with the products and services offered by it.
2. Management is able to develop cordial relationship with retailers
but the claim settlement process is slow and not conducive to
retailers .
66
3. Lack of sales force with distributors creates lots of unnecessary

hackles.
4. Far flung areas are not managed properly.
5. Bifurcation of paper recharge and lapu creates lots of problems for
retailers.
Annexure
BHARTI AIRTEL LIMITED

QUESTIONNAIRE
Visibility index
Problem identification
1. General information:
a. Retailers Name:
___________________________________
b. Name of the Retail Outlet ___________________________________
c. Location & Phone No.
____________________________________
d. Contact / Lapu No.
____________________________________
2. Does the retail outlet have all airtel promotional materialsa. Glow sign board
b. If yes then
c. Size of the board
Yes [
Working [
]
]
No [
Not working [
]
]
______________x_______________
67
i. Problem
______________________________
3. Does the retail shop have Non-lit boards Yes [
] No [
4. Have you assigned a proper / permanent place for Airtel promotional material?
Yes
No
[
[
]
]
If yes, the place is:a) Easy to locate [
___________x______________
b) Difficult to locate [
5. Is the place P .O.S materials timely available?
Yes [
] c) Not visible [
] No
]
]
6. Does the F.S.E & F.C.E. visits on their designated days?

Yes [
]
No [
]
7. Do you receive stocks as per the order?
Lapu [
]
Sim [
]
8. Brands available in your shop?

Airtel
[
]
Hutch
[
Tata Indicom [
]
Reliance [
PRC [
]
]
Idea [
BSNL [
]
]
9. Number of Airtel connections sold by you per month? ___________

10.
What is the monthly sale of Airtel recharge

a) Vouchers _____________ b) Lapoo_________________
11.
12.
Rank these companies on the basis of your monthly sale (1-6)

Airtel
[
]
Hutch
[
]
Idea
[
]
Reliance
[
]
Tata Indicom [
]
Bsnl
[
]
Size of various glow sign boards available in the shop :Airtel
____________x________________
68
Hutch
Idea
Reliance
Tata Indicom
Bsnl
____________x________________
____________x________________
____________x________________
____________x________________
____________x________________
13. Rate the Airtel on the basis of your satisfaction level:Very good [
] Good [
] Average [
] Poor [
14. Rate the distributor on the basis of your satisfaction level:Very good [
] Good [
] Average [
] Poor [
15. What are the problems faces by you?

_______________________________________________
_______________________________________________
BIBLIOGRAPHY
1) www.tdsat.com
2) www.nasscom.org
3) www.indiainfoline.com
4) www.airtel.in
5) www.bhartiteleventure.com
6) www.trai.gov.in
7) www.coai.com
69
70

Aitel

Cargado por

Información del documento

Descripción original:

Título original

Derechos de autor

Formatos disponibles

Compartir este documento

Compartir o incrustar documentos

Opciones para compartir

¿Le pareció útil este documento?

¿Este contenido es inapropiado?

Copyright:

Formatos disponibles

Aitel

Cargado por

Copyright:

Formatos disponibles

PROJECT REPORT

OBJECTIVE OF THE STUDY

About Bharti Airtel Limited

Bharti Airtel Limited, a group company of Bharti Enterprises, is Indias leading

Bharti Airtel Limited.

Provides mobile, broadband & telephone (fixed line) and

enterprise services (carriers & services to corporate)

July 07, 1995, as a Public Limited Company

Rs. 184,202 million (year ended March 31, 2007-Audited)

Shares in Issue 1,895,934,157 as at March 31, 2007

The Stock Exchange, Mumbai (BSE)

42,703,938 GSM mobile and 1,972,259 broadband & telephone

(fixed line) customers (Status as at month ended June 30, 2007)

Provides GSM mobile services in all the 23 telecom circles in

Bharti Airtel Limited

Qutab Ambience (at Qutab Minar), Mehrauli Road,

New Delhi - 110 030

Bharti Airtel Organization Structure

Bharti Enterprises - Organization Structure

Human Resource (HR)/ Remuneration Committee

ESOP Compensation Committee

Investors Grievance Committee

Sunil Bharti Mittal

Rajan Bharti Mittal

Rakesh Bharti Mittal

Chua Sock Koong

Pulak Chandan Prasad

Bashir Abdulla Currimjee

Rakesh Bharti Mittal

Arun Bharat Ram

Pulak Chandan Prasad

Annual General Meeting

The Committee Chairman shall attend the Annual General Meeting.

Recommending to the Board, the appointment, re-appointment and, if required,

Reviewing, with the management, the annual financial statements before

Matters required to be included in the Directors Responsibility

Changes, if any, in accounting policies and practices and reasons for

Major accounting entries involving estimates based on the exercise of

Significant adjustments made in the financial statements arising out of

Compliance with listing and other legal requirements relating to

Disclosure of any related party transactions.

Qualifications in the draft audit report.

Reviewing, with the management, the quarterly financial statements before

Reviewing, with the management, performance of statutory and internal auditors,

Obtaining an update on the Risks Management Framework and the manner in

Management discussion and analysis of financial condition and results of

Statement of significant related party transactions (as defined by the audit

Management Certificates on Internal Controls and Compliance with laws &

Management letters / letters of internal control weaknesses issued by the statutory

Internal audit reports relating to internal control weaknesses.

The appointment, removal and terms of remuneration of the Chief Internal

A statement in summary form of transactions with related parties in the ordinary

Human Resource (HR)/ Remuneration Committee

Mr. Donald Cameron (Chairman) Independent Non-Executive Director

Mr. Kurt Hellstrom

Independent Non-Executive Director

Mr. Paul O Sullivan

Mr. Rakesh Bharti Mittal

Bashir Abdulla Currimjee

Independent Non-Executive Director

Attraction and Retention strategies for employees.

Employees Development Strategies.