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Some of stakeholder can effect the organization very badly and they turn the dynamic
organization into the static organization. All organization whether they are corporate or
public they have their on stakeholders depending on their area of operation and
demographic conditions. For a successful organization it is necessary to analyze the area
of the stakeholder that can effect or effected by the organization policies.
Potential Customers
In this advanced IT Market where each PC venders is looking for secure and favorable
future, Apple is now in a far better position to develop the user required product range
that satisfies the specific needs of each target group, selecting the most suitable
performance, services and associated technologies to deliver solutions that respond
exactly to the user own needs. For this the apple computer always makes a survey
among their target customers to know their needs and wants before launching a new
product in the market. This approach shows that apple computer inc. always keen to
develop their products. Here we can say that the potential customers of the apple
computer are the businessman and the young user who belongs to the educational line up.
•
Latest product range
1-800-MY-APPLE
• iPod classic Just $249 iPod touch From $229 Apple TV From
$229
There are the chances that the apple computer inc. may be affected by the customer
reactions. Reasons that the stakeholder analysis show, are
• Memory failure
• Features that are installed in the computer/laptop
• Cost of the system that they are providing to the customers
• Availability of the product at the right time and place
• Design they are sending to the customers
If Apple computers did not take any sort of sufficient steps in providing the facilities to
the customers than it could be possible that the customer may shift its trend from Apple
to other brands that are engage in providing the same services.
Economic power:
Customers have economic power i.e. they can boycott any product. For
example when the prices are not at reach of the customers. I.e. they may be prefers any
other product on Apple inc.
5) Constructing a Matrix of stakeholder Moral
responsibilities:
Carroll’s Matrix
Stakeholder
• Legal:
Apple computer have the legal responsibilities on its customer. E.g. it is found
that if Apple inc. claims that their particular laptop or i-pod carry this sort of features
but does not includes with those features than the customer can sue against the
organization.
Economic
This is a standard interest of the almost all the customers through out the globe
that the price should be economical .if apple inc. look at their target market at Asia than
the would find I this region the target customers are possibility not willing to spend
money in heavy amount for buying the apple products.
• Ethical:
If customer order the apple inc. for a MAC-laptop and apple did not shipped the
order to the customer in the given time period so it is an unethical act. Or the
customer call to the Apple help line and the Apple representative did not response
well so it is also consider an unethical action Apple computer
• Voluntary:
Voluntary responsibility is also present between the customers and organization
They can provide free software and free of cost repair to their loyal customers.
We can approach the customers either directly or indirectly but mostly Apple uses the
direct approach
Based on the previous steps the best strategy would be to do nothing with certain
stakeholders with respect to offensive or defensive
Finally, regarding whether to accommodate, negotiate, resist or wait and see with specific
shareholder.
Typology:
Following is the typology which has two dimensions
i) Potential for threat
ii) Potential for cooperation
High Low
Stakeholder’s
High
Potential for cooperation with
organization
Low
Explanation of Typology:
Low-high
Absolute perfection
if we are not providing the absolute perfection to our customers then the scale
cooperation of that is expected from the customer is goes down. And also organizational
level threat is increases.
Following is the table of changes in no. of customers from 2006 to 2008. The reasons are
also given.