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A STUDY ON CONSUMER AWARENESS

OF PVC PIPES IN KURNOOL DISRICT OF


M/ S SUJALA PIPES (Pvt) LTD

A Project Report submitted to


In partial fulfillment of the requirement for the award
Of

MASTER OF BUSINESS ADMINISTRATION


Submitted by
Mr.G.MAHABOOB BASHA
REG.NO: (07D01E0077)
Under the Guidance of
Mr. G.SATISH KUMAR

ST.MARYS COLLEGE OF ENG & TECHNOLOGY


(Affiliated to J.N.T.U)
DESHMUKHI(Vill), POCHAMPALLI(Mandal),
NALGONDA(Dist)
HYDERABAD.
(2007-2009)

DECLARATION

I, here by declare that the project entitled A Study on Consumer


Awareness of Pvc Pipes in Kurnool District of M/S Sujala Pipes (Pvt) Ltd.It is
original work done by me has been submitted to Department of Marketing,
ST.MARYS COLLEGE OF ENG & TECHNOLOGY, J.N.T.U in partial fulfillment
of the requirement for the award of Degree of Master of Business Administration
from J.N.T.U.

Place: Deshmukhi
Date:

(G.MAHABOOB BASHA)

ACKNOWLEDGEMENT
Any accomplishment requires the effort of many people and this work is no
different. I would like to acknowledge some of the people who have made a major
contribution in contribution in completing this project. I would like to thank
Mr.Sreenivasa Reddy, Sales Manager, Nandi Pipes for giving this opportunity.
I want to express my profound thanks to Mr.SATISH my project guide of the
marketing, ST MARYS COLLEGE OF ENG & TECHNOLOGY for his guidance
and cooperation without this project would be a distant goal.
Finally I would like to thank my friends and classmates for their timely
assistance, inspiring discussions and criticisms, which helped me to a large extent.

(G.MAHABOOB BASHA)

CONTENTS
CHAPTER

TITLE

PAGE NO

i.

INTRODUCTION TO THE TOPIC

5-10

ii.

OBJECTIVES

11-17

NEED FOR THE STUDY

LIMITATIONS OF THE STUDY

RESEARCH METHODOLOGY

SOURCES OF THE DATA

SAMPLING PROCEDURES

iii.

COMPANY PROFILE

iv.

INTERODUCTION
MANUFACTURING PROCESS

v.

FINDING & SUGGESTIONS

CONCLUSION
ANNEXURE

44-47

MARKETING MIX PRACTICES


ANALYSIS & SUGGESTIONS OF THE DATA

vi.

18-43

48-67

68-72

BIBLIOGRAPHY

CHAPTER I
INTRODUCTION

INTRODUCTION

Nandi Group whose business started in 1979 with a single plastic container
manufacturing unit has grown into conglomerate of 15 companies with combined
annual turnover of $75 million. Nandi group is lead by S.P.Y. Reddy, the founder of
company and had been witnessing annual growth of 20% for the past 5 years.
Nandi groups primary business activity if manufacturing of PVC pipes and is
currently the leading producer in India with annual production of 50000 tones of
pipes. Its other business interests include dairy products, education, water storage
containers, flexible hoses, HDPE pipes.
products manufactured by group meet and exceed various internationally accepted
quality specifications. 3 group companies have obtained the ISO 9000 certification
and others are on their way to get the same very soon.
The group plans to foray diverse plastic products and is focused on growth of
20%.

The group is privately owned. The group has manufacturing plants in 5 locations in
south India to ensure fail safe, cost effective operations and speedy delivery of
finished goods to the customers.
The group constantly updates its products, machinery to reflect and meet the
ever changing needs of consumers.

HISTORY & DEVELOPMENT


Nandi has its origins in the year 1979 when Mr. S.P.Y. Reddy a technocrat left
his job at Baba Atomic Research Centre, Mumbai to start a plastic containers unit in
Nandyal. The company has grown at a fast pace and Mr. Reddy who sensed an
opportunity in making pipes for irrigation started manufacture of PVC pipes in year
1984 and has fast become leading manufacturer in Andhra Pradesh and later in India.
With annual consumption of 50,000 tones of resin, Nandi group is one of the
biggest plastic processors in Asia.
The group has either setup or acquired plants in different geographical
locations of south India to improve operational efficiency and to enhance customer
satisfaction. Nandi group sells PVC pipes under 4 brands of which Nandi brand is the
most prominent.
Mr. S.P.Y. Reddy who hails from an agricultural family with his ever present
enthusiasm for improving rural life standard has ventured into many things like
corporate farming, dairy development activities to make his ideas come true.
The Group has consistent stated policy of venturing only into branded
products to ensure the stability and steady growth.
The Group has plans to venture into north and western regions of India to
further increase its footprint. The Group is privately held and its mission is to
provide quality products within reach of majority of consumers and work for common
good to all the parties involved in the process, namely, customers, employees and
suppliers with positive over all impact on immediate societal surroundings.

CONSUMER AWARENESS
(A conceptual frame work)
The Consumers are aware about the product the company the awareness tells
the product effectiveness in the market. Consumers awareness can be made aware of
the product by various factors like effective advertising and publicity, effective
campaign, eye-catching display and signboards near the stores.
Every marketer selects an area or city to place the product and he targets the
Consumers in that area he takes measures in creating awareness among the
Consumers about the product and the company.
Awareness is the degree to which the Consumers know the product and the
company. If the Consumer is very much aware of the product and the company then
the loyalty of the Consumer towards that particular company will be more.
Managers need to understand Consumer attention and comprehension to design
better and services and to market products and services more effectively. Attention
refers to bring information into conscious awareness through perception Consumers
cannot attend to everything, so it is important to develop an understanding of what
they do notice and absorb.
In one way Consumers learn about products and acquire product knowledge is
through product trail. Product trail involves actually trying or using a product. Direct,
first hand experience with a product or service provides a great deal of rich and useful
information about the characteristics and properties of a new product.
Although direct, first hand experience is often more persuasive than indirect,
secondhand experience, this does not imply that manager should ignore secondhand
8

information. The mass media enables managers to reach a large number of potential
Consumers very quickly effectively literally of Consumers are exposed to
commercials aired on television.
Million more are exposed to radio ads and others ads exposed to print
advertisements in newspapers and magazines. Consumers acquire a great deal of
information and knowledge about products through second hand experience. Further
more, secondhand information provided by advertisement often leads Consumers to
try products that they would not have tried otherwise.
In addition to advertising, secondhand information is also provided by sales
representatives, telemarketers, package labels, coupons, brochures, and point-ofpurchase displays. Managers have a great deal of control over the sources. Other
sources of secondhand information are less susceptible to managerial control and
influence. Government agencies and word-of mouth communication from
acquaintances, friends, and relatives. Clearly, previous experience provides a great
deal of information about products and services.

How the consumer helps manufacturer:


The dealer came into existence when communications were difficult with the
Consumers and it is found necessary to have a point of distribution.
The Consumers help the manufacturer by formulating the policy of
manufacturers according to the demand and assists them in securing the markets for
their goods. The Consumers also relives the manufacturer from the necessity of
having sales organization of their own. This is because Consumer generally have
ready selling organizations. The manufacturers are not put to the task of collecting
and securing orders and the numbers of accounts they have open are smaller than
dealing with the Consumers. The Consumers are in a

position to advice the

manufacturers help in changes or alternations. This should be introduced in their


products.

While the manufacturing of pipes Company should maintain both quality and
quantity compulsory the Company occupies a very important and specialized position.
The companies not only assist the manufacturer but also that acts as the link.
In the chain of distribution between the manufacturer and the Consumer for
which purpose of maintenance of efficient and comprehensive organization. The
company can assess the public demand.
And see that marketable goods are manufactured thus protecting the
manufacturer from wasteful and indiscriminate production as the Consumer against
goods which are either satisfactory or of good value.

10

CHAPTER II
OBJECTIVES

11

OBJECTIVES

1. To find the attitude of consumers towards the SUJALA PIPES OF NANDI


GROUP.
2. To compare the NANDI company pipes with the other company pipes and
building up the best strategy over the competitors strategy.
3. To know the consumer perception on the effective advertisement of the NANDI
COMPANY PIPES.
4. To implement the best and suitable pricing strategies by differentiating

the

target consumers.
5. To assess the ability of the enterprise.
6. To know how much cash will be available to meet obligations to trade creditors.
7. To plan and coordinate the financial operations properly.
8. To know how much cash is needed from which source it will be derived, how
much can be generated internally and how much could be obtained from out side.

NEED FOR THE STUDY:


Nandi pipes products in their continuous desire for improving consumers awareness
& attitude intended to study each product offered to the consumer, so as to improve
the facilities and products provided to them.

12

LIMITATIONS

13

LIMITATIONS

1. The study is confirmed to the Kurnool District.


2. Consumers survey included for most if the times surveying Agriculture
farmers, so, quality of information is based on their assertion of degree of
awareness.
3. These studies were conducted in stipulated for 5 weeks period. This curtained
values addition to project for certain extent.
4. Only limited number of consumers are taken into consideration.
5. Some of the respondents couldnt communicate due to language barrier.
6. A few respondents were not co-operative to respond to my questionnaire.
7. There is a hindrance of traveling to the dealers.
8. The study was conducted in the urban rural areas of two districts.

14

RESERCH METHODOLOGY

15

RESERCH METHODOLOGY
Research Design:
Generally the research is one of three types descriptive and casual. Research design is
defined, as the specification of method and products for acquiring the information
needed. It is the plan for organizing framework, for doing the collection of data. The
present study is of descriptive type.
DESCRIPTIVE:
Descriptive research is marked by the prior formulations of specific research
questions. The investigator already knows a substantial amount the research problem
before the project.
SOURCE OF DATA:
Source of data are both primary and secondary.
PRIMARY DATA:

The data are collected from the consumers through personal

interviews.
SECONDARY DATA: Secondary data are the data, which are already used for some
other purposes and are collected from the company office, internet.
SAMPLE SIZE: The sample size of the survey is taken to be hundred.

16

SAMPLING PROCEDURE:
Sampling is the selections of a group with a view to obtain information about the
whole are group of persons that represents a particular community.
As per project objectives, I have taken to study Customers attitudes and their opinions
for the concerned area. For this purpose the customers of different localities were
approached.
RESEARCH INSTRUMENTS:
1. Personal activities

Schedules were administered


Personally for collecting the data.

2. Questionnaire

The questionnaire comprises of


Close-ended questions.

17

CHAPTER III
COMPANY PROFILE

18

COMPANY PROFILE

ABOUT US:
Nandi has it's origins in the year 1979 when Mr S.P.Y Reddy, a technocrat
left his job at Bhaba Atomic Research Centre, Mumabi to start a plastic containers
unit in Nandyal. The company has grown at a fast pace and Mr Reddy who sensed an
oppurtunity in making pipes for irrigation started manufacture of PVC pipes in yr
1984 and has fast become leading manufacturer in Andhra Pradesh and later in India.
With annual consumption of 50,000 tonnes of resin, Nandi group is one of the biggest
plastic processors in Asia.
The group has either setup or acquired plants in different geographical locations of
south india to improve operational efficiency and to enhance customer satisfaction.
Nandi group sells PVC pipes under 4 brands of which Nandi brand is the most
prominent.
Mr S.P.Y Reddy who hails from an agricultural family with his ever present
enthusiasm for improving rural life standard has ventured into many things like
corporate farming, dairy development activities to make his ideas come true.
The Group has consistent stated policy of venturing only into branded products to
ensure the stability and steady growth.
The Group has plans to venture into north and western regions of India to further
increase it's footprint. The Group is privately held and it's mission is to provide
quality products within reach of majority of consumers and work for common good to
al the parties involved in the process, namely, customers,employees and suppliers
with positive over all impact on immediate societal surroundings.

19

PRODUCTS:
The PVC pipe products manufactured by Nandi group encompasses a wide range to
suit to the requirements of diverse needs like irrigation,drinking water supply,
sewerage, fluid supply et al.
The pipes dimensions range from 19mm to 400 mm. Pipes are made in 2
varieties,self- socketing and ring-fit. Pipes are also made to suit various pressure and
impact requirements and are even custom made to meet special requirements.
The usage of PVC pipes as replacement for traditional materials in the field of
construction is on rise in India and that bodes well for future of business for Nandi
Group.
The whole range of products meet all the relevant national and international standards
and are produced in ISO 9000 certified manufacturing facilities.
PVC PIPES:
Sujala pipes (P) Ltd., Nandyal a premier enterprise of Nandi Group is the well known
manufacturer of the largest and most comprehensive range of UPVC Pipes in India.
Nandi Gold Pipes, with a diameter upto 400mm are suitable for water transportation,
irrigation, plumbing, drainage, cable ducting, bore wells, transfer of industrial
effluents and electrical conduits.
The gamut of products cover all applications in which PVC pipes can be used. Nandi
UPVC systems are more cost effective than conventional Gl, Cl or AC systems
besides being light in weight, durable and noncorrosive. They are also easy to handle,
offer excellent flow characteristics and can be transported and installed anywhere.
With world class quality and customised product development support, they enjoy the
satisfaction of millions of customers.

20

The unit also has world class quality assurance systems ensuring products of
uncompromising excellence, meeting all relevant ISI, BS, DIN, and ASTM standards.
In addition to these features, extensive R& D facilities provide reliable and committed
support for new product development, implying that even if a Nandi customer is
unable to acquire his precise requirement from our elaborate ranges, Nandi also could
supply customised products as per his own exclusive specifications.
Such relentless pursuit of qualify and readiness to adopt and innovate, the propelled
the Nandi to the forefront of this product category in India.

21

Details of Nandi PVC Pipes


Pipe Diameter

Class

Flow Range

mm inches

class pressure litre/sec

20

0.5

10

0.07-0.13

25

0.75

10

0.13-0.25

32

10

0.25-0.50

40

1.25

0.50-1.00

50

1.5

1.00-1.80

63

1.80-3.00

75

2.5

3.00-5.00

90

5.00-15.00

110 4

8.00-15.00

140 5

15.00-20.00

160 6

20.00-30.00

180 7

30.00-40.00

200 8

40.00-50.00

22

225 9

50.00-60.00

250 10

60.00-70.00

HDPE PIPES:
Manufactured as per IS 4984:1995 standards.

Pipes are manufactured either in long coils or 6 meter length depending on


pipe dimensions and customer requirements.

Best quality pipes at most reasonable prices.

Pipes that meet your needs.

Special customer requirements are accepted.

Standard pipe coil lengths of various sizes:


Pipe Size

Available Coil Length

20 - 25 mm

1000 mtrs

30 - 40 mm

600 mtrs

50 mm

400 mtrs

63 - 75 mm

300 mtrs

90-110 mm

50 mtrs

125 mm & above

12 & 6 mtrs (single length)

What Nandi offers to customers:

Our job goes beyond just selling pipes, as we are committed to the
complete customer service.

23

We take up pipeline projects on 'TURNKEY' basis.

We offer HDPE pipe solutions in place of conventional pipes (PVC, Gl,


Concrete etc.) at competitive prices and guaranteed service.

We provide water lines for agricultural needs with free butt jointing and
testing.

We extend service free of cost any future leakages / defects in the pipe line
caused by faculty manufacturing or faulty jointing for a period of 20 years.

We offer poclain facility (for earth work) to farmers who buy minimum 100
lengths(6 mtrs length), at concessional rates.

Physical and Chemical Properties of Nandi HDPE Pipes

More Flexible

Light in Weight

Corrosion Resistant

Chemically Inert

Economical

Smooth inner and outer finishing resulting in low flow resistance and low
power consumption.

Availability of pipes in long coils reduces much of the cost of laying, jointing
and additional couplers.

Leak proof, strong and easy jointing (Butt jointing)

Temperature resistant from 40C to 80C.

Very good insulation properties

Excellent UV resistance.

Applications of Nandi HDPE Pipes

Agriculture and Drinking water lines.

As delivery pipes for single phase & 3 phase submersible pumps.

As suction and delivery pipes for jet pumps.

As suction and delivery for centrifugal & monoblock pumps.

As delivery pipe for open well submersible pumps.

24

Telecom & electrical ducting

Slurry disposal.

Industrial flow applications.

DISIGNING AN IRRIGATION STSTEM SURVEY


A contour survey is undertaken to know the topography of the area of land to be
irrigated. Based on this survey, the delivery chamber could be conveniently located at
the highest point and the rest of the land could be irrigated by canals. Next, the route
of the pipe line from the source of water to the delivery chamber should be finalized.
While finalizing the pipe route, due consideration should be given to the strata of
earth, so that excavation cost can be kept at the minimum and the most economical
length be decided. A longitudinal section is plotted after finalizing this data. This L
section denotes the length and static head of the pipe line. (ref. sketch).
CROPPING PATTERN
While the survey is in progress, the cropping pattern should be decided. Availability
of water, (whether perennial or for eight months only) and types of crops in Rabi and
Kharif seasons, are the factors to be taken into consideration.
Adequate thought given to these factors will ensure better utilisation of the pump-set
and pipe line and also eliminating the danger of drying up of crops.

Example
Let us consider the following cropping pattern
Rabi season

Wheat

2.0 hectares

Summer season

Cotton

105 hectares

Vegetables 0.5 hectares


25

Kharif Season

Cotton

1.0 hectares

RATE OF FLOW(Discharge Capacity)


Discharge capacity is measured in cubic meters/sec(m3/sec) or cubic feet/sec(ft3/sec).
It is necessary to know the following:

Area = 'A' in Hectares

Depth of water of irrigation = 'Y' cms

Duration between two waterings = 'R' days

Time of operation of pump = 'T'hours

Once all the above are known one should establish the discharge required in each
season.
The pump set and pipe should be able to handle the maximum discharge of all
seasons.

Season Crop

Area

Depth of
water

Duration

Time

Rabi

Wheat

2.0

7.5

21

10

Kharif

Cotton

1.0

7.5

21

10

Summer Vegetable 0.5

7.5

10

10

Kharif

7.5

21

10

Cotton

1.5

Discharge in Rabi
= 27.78

AxY

= 27.78

2.0 x 7.5

2.00 Ltr/Sec

26

RxY

21 x 10

Discharge in Kharif
= 27.78

AxY

= 27.78

RxY

1.0 x 7.5

1.00 Ltr/Sec

21 x 10

Discharge in Summer
= 27.78 A x Y = 27.78 0.5 x 7.5 + 1.5x7.5 2.53 Ltr/Sec
RxY

10 x 10

21x10

From the above example, it is clear that the maximum discharge required is in
summer and the pump set to be selected should have discharge capacity of 2.55 Itr /
sec at adequate hed.
PRESSURE RATING OF THE PIPE
Depending on the height to which water is to be lifted, the class or pressure rating of
pipe is decided. Static head, frictional and other losses should be taken into
consideration.
SELECTION OF PIPE DIAMETER
When selecting the pipe diameter, frictional loss of head, velocity of water and
discharge to be handled are to be taken into account. The frictional losses are more in
smaller pipes and the velocity may exceed critical value of 1.5 m / sec. Therefore even
if one saves on pipe cost the horse power required will be more, thus causing
recurring expenses.
TOTAL HEAD
In order to calculate this, frictional losses in pipe, fittings and valves are to be added
on to static head. Frictional losses in pipe of a particular diameter could be found out
from charts enclosed. Frictional losses in fittings are computed as under:

27

Fittings are converted in equivalent length of pipe.

Add this equivalent length to length of pipe line.

Compute the frictional losses with the help of chart for this length. For
frictional losses in bends and valves, graphs are to be referred.

Example
Discharge (Q)

= 2.55 l.p.s.

Head Static

= 25 mtrs.

Length of pipe line

= 500 mtrs.

Selecting 63 mm x 4 kg. Pipe, the frictional losses are 18.75 mtrs / km for 2.55 I. p. s. flow (from chart)
therefore the frictional losses.
18.75 x 500

= 9.5 mtrs.

1000

Example
Discharge (Q)

= 2.55 l.p.s.

Head Static

= 25 mtrs.

Length of pipe line

= 500 mtrs.

Selecting 63 mm x 4 kg. Pipe, the frictional losses are 18.75 mtrs / km for 2.55 I. p. s. flow
(from chart) therefore the frictional losses.
18.75 x 500

= 9.5 mtrs.

1000

28

Total Head
static head + frictional head + unexpected other losses @ 5%
= (25 mtr + 9.5 mtr) + 5%
= 36.22 mtrs.
Therefore it is safe to use 63 mm 4 kg. Pipes.
Horse Power Calculation
Formula H.P

= Q x H / 75 x E

Where Q

= discharge (Itr. per second)

= total Head (mtrs)

= Efficiency

Example
Calculate H.P. for 2.55 I. p. s. discharge to be lifted to a total height of 40 mtrs., with
centrifugal pump set. Substituting the values.
H.P

= 2.55 x 40
= 75 x 0.7

Efficiency of various pumps

29

= 2.08

Vertical turbine pump

= 0.8

Direct coupled centrifugal pump

= 0.7

Belt driven Centrifugal pump

= 0.6

SUCTION AND GARDEN PIPES:


Nandi Plasticizers and Pipe Industries, Nandyal, has been promoted by the well
known Nandi Group of Companies. The company has gained high reputation in the
field of the manufacture of PVC Hoses & Drip Irrigation systems in a remarkably
short span of time.
Nandi Plasticizers and Pipe Industries has an infrastructure and operating systems
which match the highest standards practiced in the industry. The manufacturing
activities are well taken care of by a team of highly competent professionals. The rich
knowledge base and the vast experience of our team members backed by our time
tested technology give us the right platform we require to provide the sort of smooth
and flawless services we claim to provide. Our standardized operating systems
provide quality services adequate to the products manufactured by the company.
PVC Heavy Duty Suction Hose Applications

Construction and other industries.

Suction of water, agriculture and others.

Suction of saline water, light acids, sewage, alkaline and other chemicals
excepting solvents.

Suction for dug cart.

Civil engineering and sub way mining constructions.

Fish and shipping industry.

Features & Specifications

Minimum friction & maximum flow is maintained.

30

Good environmental stress crack, corrosion, frost, abrasion, crush, kink, rot
and chemical resistance.

Excellent pressure & vacuum ratings.

Easy and quick installation and safe potable water supply.

Product range from 25 mm to 110 mm.

Product Description
Size

Bending

Thickness Pressure Bursting Approx. weight Length

mm inch radius in mm mm

kg/cm2

kg/cm2

kgs

mts.

25 3/4

55

2.0

8.0

17.0

30

32 1

105

2.5

7.5

15.0

30

40 1 1/4 150

2.5

5.5

14.5

11

30

50 1 1/2 165

3.0

5.0

14.0

15

30

63 2

185

3.5

4.5

13.0

22

30

75 2 1/2 225

3.5

4.0

13.5

30

30

90 3

250

4.0

4.0

12.0

40

30

110 4

330

5.0

5.0

10.0

75

30

31

PVC PETROL &GARDEN TUBES:


The unit also manufactures PVC petrol and garden tubes in the range of 20, 25, 32, 40
and 50 mm.
Salient Features of the same are as under:
Applications

Electronic products and vehicle

Characteristics

Made of super powder of PVC and

parts.

inner and outer side are made

Transfer pipe for petrol, diesel

smoother with the soft PVC

and Kerosene.

compound.

Medical equipment piping

system.

It is flexible and durable enough


against tube and cover pressure

Ice-rink constructions.

For gardening

For domestic

Any other potable use.

Product Description
Bundel

Length

wt/kg

mtrs

1/2

30

3/4

5.5

30

Size

32

Available in various colours.

7.5

30

1 1/4

11.0

30

1 1/2

15.0

30

DRIPS AND IRRIGTION


Nandi Plasticizers and Pipes lndustries, Nandyal, an important unit of the prestigious
Nandi Group of companies manufactures, quality oriented - long lasting Drip
Irrigation Systems to suit your needs and they are now before you.
Usage:

When your land is not leveled.

When the land does not have sufficient water source and supply.

To avoid wastage of water in irrigation.

When you are not able to give uniform irrigation to the field.

When you want to supply required nutrients with uniform distribution and
reduce / save 25% expenditure in Fertilizer application.

Drip for saline and alkaline soils and get excellent yields.

Drip in lands of excess weed growth, Reduce weed growth and save labour
cost.

For all Orchards, Flower plants, Sugarcane, Maize, Vegetables and Wheat and
for all types of plants and trees.

Drip and increase pest and disease resistance in the plants.

Drip, to bring your excess land under irrigation.

Drip, for augmenting productivity upto 30% of normal production.

Our Production with Online


33

Laterals:

16 mm
12 mm

Drippers:

4 Lph
8 Lph

Our Production with Inline


Inline Laterals: 16 mm - 60cm 4 Lph
16 mm - 40cm 4 Lph
12 mm - 40cm 4 Lph

Please contact the following officers of the company


Sri Y. Srinivasa Reddy - 98481 12196, 94402 51535
Sri G. Chinnappa Reddy - 98666 64933
Sri S. Raghavendra - 98666 64929
Sri B. Ravindranath - 98666 64934
At present the Andhra Pradesh Micro Irrigation Project (APMIP) is providing 60%
subsidy for Drip Irrigation. Go for Nandi Drip Irrigation and utilise the opportunity
for your prosperity.

34

PVC PIPES: TECHNICAL DATA:


Technical Specifications of Nandi Rigid PVC Pipes

35

36

ORIGIN:
Rayalaseema, economically backward area in Andhra Pradesh, was rarefied
region for industries. A dynamic Entrepreneur Sri S.P.Y.Reddy who is basically a
Mechanical engineer started a unit at Nandyal, which manufacturers black pipes in
1977. The determination and hard work of Sri S.P.Y.Reddy helped him to overcome
the problems faced by the company in the initial years, and with financial assistance
from the local commercial banks. The company could overcome the problems of the
manager and is running smoothly.
Later the company started manufacturing of PVC pipes, which terminated the
manufacturing of Black pipes. This resulted in the formulation of a private limited
company called SUJALA PIPES PVT. LTD. With Sri S.P.y.Reddy as the Managing
Director.
GROWTH:
Sujala pipes Pvt.Ltd.is commissioned with the objectives of catering to
the agricultural needs of the region. In earlier days, tools used for Water flow were
very ineffective with high percentage of seepage losses. To counter this draw back
PVC pipes were favorably welcomed, this has been the mission of Sujala pipes
pvt.Ltd., The Major irritants in agricultural practices like lack of rainfall. Ground
water lifting water transport with in the fields has provided magnificent thrust to p.v.c
pipes market. These factors helped Sujala pipes pvt. Ltd. To record an excellent

37

growth since 1977 onwards. Quality is the dominating factor in the growth of Sales.
Well-equipped Laboratory and quality control office looks after the quality. The
company not only improving the brand name but also it is undertaking takeover of the
competitors brands. In1977 the company takes over the sagar brand. The
manufacturing plant of sagar brand was at Medak District. The Sujala Pipes Company
not stopped with that victory, the company over another main competitors brand
Monarch in 1999. The manufacturing plant of Monarch plant lines at Anantapur
District. The plants of the old companies are turned to opportunities to the company
by its excellent management. After the change of management the brand image of
these brands are improved. At present movement Sujala pipes pvt Ltd., stands at
market leader position. The only major competitor to the company is Sudhakar pipes
and Maharaja Pipes. The only backdrop to is the competition from local brands. As
the majority of customers belong to former, they consider price than quality. The
company has to make aware of the companies quality standards to them.
SIZES:
Various sizes ranging from to10 are offered to consumers. Even pipes with
different gauges and sizes are manufactured to suit specific conditions. In addition to
regular and standard sizes of 20mm to 200mm SUJALA PIPES LIMITED has
manufactured the highest sizes of PVC pipes that is 315mm of high quality. Is has
done business in this size pipe more than 100 crores. Many companies are yet to
venture to manufacture 315mm pipe, which is harcvliant task.
PACKING:
Packing plays less important role in the products PVC pipes because the
hollow space inside can be utilized. For purpose of cubic space utilization in trucks
while transport, organization is adopting the technique like pipe in pipe.
PAYMENT PERIOD:
For Nandi Brand the company adopts zero credit policy, and goods are not
delivered unless cash particulars are made. For Monarch and Sagar Brands credit is
entitled unto a week. The difference between these is due to brand image.

38

MANAGEMENT:
Sri, S.P.Y. Reddy , locally known industrialist with base at Nandyal, Kurnool district
has been successful entrepreneur and management. he is technically qualified person
with B.E (Mech) from REC (Warangal) and with work experience at BAARC
(Mumbai). He is daringly ventured and established industries in and around Nandyal
from 70s. As years went off he has established most successful with an over all
investment of Rscrores. In the form of following NANDI GROUP OF
COMPANIES.
SUJALA PIPES (p) LTD
NANDI MILK
MAHANANDI MINERAL WATER
NANDI PC PRODUCTS
MONARCH PIPES PRODUCTS
MONATCH PIPES LIMITED
NANDI SOLVENT
NANDI INFISYS
NANDI HARDWARE
NANDI ONLINE SERVICES
NANDI SUPER MARKET
INTEGRATED THERMO PLASTICS LTD.,

As a matter of selection and great assistance a young upcoming engineer and


industrialist in the form of sri. S.SREEDHAR REDDY garu, sri.S. SREEDHAR
REDDY a computer engineer and a some a student of IIM, AHMADABAD had been
entrusted the management of SUJALA PIPES LIMITED, NANDYAL.
39

CHANNLES OF DISTRIBUTION:
Sujala pipes pvt Ltd. Has got zero level channel distribution for Nandi and single
level channel distribution for Monarch and Sagar.
ZERO - LEVEL
MANUFACTURE

CUSTOMER
ONE - LEVEL

MANUFCTURER

DEALER

CUSTOMER

SECOND-LEVEL
MANUFACTURE

DEALER

RETAILER

CUSTOMER

Sujala pipes pvt. Ltd. Has an extensive network of 300 dealers in Andhra Pradesh
who are directly serviced by Company sales force and 500 dealers in South India.
COVERAGE:
At present Andhra Pradesh, parts of Southern states like KARNATAKA,
TAMILNADU and KERALA are in ambit of sujala pipes pvt. Ltd.
TRANSPORTATION:
40

Transportation vehicles of Sujala pipes pvt. Ltd., is very admirable. This


unique strength oh the organization enables the delivery system to be efficient. This
even helps the dealers tom reduce inventory levels to minimum. Thus dealers are also
supplemented with the benefit of the lower tied-up capital in the of inventory.

PRODUCT PROFILE

INTRODUCTION:
We shall look at the basic data about plastics and particularly these properties, which
are of use in practical working with plastics. Plastics are man made materials. The
oldest raw materials for producing plastics are carbon materials obtained from coal
tar. Today the majority of raw materials are obtained from petrochemical source and
they can be economically produced in large quantities.
Plastics have changed out world day-by-day. They are becoming more important.
They own their success to whole series of advantages, which they over conventional
materials such as,
LIGHT WEIGHT
EXCELLENT MODULABILITY
ATTRACTIVE COLOURS
LOW ENERGY REQUIREMENTS FOR CONVERSION
LOW LABOUR
LESS COST OF MANUFACTURING
LOW MAINTAINENCE
HIGH STRENGTH OF MANUFACTURING
COROSSION RESISTANT

41

AESTHETICS WITHOUT SURFACE TREATMENT


COMPATIBILITY WITH REINFORCING MATERIALS

EMERGENCE OF PVC CONCEPT AND SOCIALIZATION:


Growing domestic, agricultural and industrial requirements of the modern world were
in quest for the new substance, which could serve the needs and wants of the todays
man. Although metals were meeting major chunk of the fabrication demands of the
modern world, rework ability, formability and weight constraints were real
impediments. In light of this, the substance called plastics, which has got all the
desired characteristic to serve the modern man, was discovered. This carbonaceous
substance with excellent rework ability and physical stability could replace most of
the earlier used metals, wood etc.
Although acceptance and socialization of the new innovation was slow it has shown a
steady encroachment into the lives of the todays man. Now plastics are omnipresent,
an optical fiber in communication sector, fiber equipment is only few applications in
multifarious uses of the plastics.
PVC PIPES AND ITS ECONOMIC ROLE:
Chief occupation in India is agriculture. For the developing countries like, India,
modernization of the agricultural practices assumes pivotal place in improving the
economic status and the processes of modernization includes usage of high
productive. Plastics supplement to greater extent manufacturing of tools required for
new agricultural practices. The usage of poly vinyl chloride pipes in agricultural
fields; lessen water seepage, which was predominating in earlier practices. With the

42

services of PVC pipes, water can be transported efficiently with lesser losses, from
the place of higher water potential to the place of lower water potential.
Presently revolutionary trend in water management speaks much about drip
irrigation, which is developed in Israel and is practiced by all agricultural based
nations in the world. Drip irrigation greatly used PVC pipes as core tools of
implementation with the services of this sort. PVC pipes one way or the other
strengthening the hands of countrys economy.
A Part with the referred used PVC pipes supplemented with fittings are used in
houses for electric connections, sewage connections and other domestic purposes.
PVC pipes with much unique heat, chemical and physical characteristics serve many
industrial purposes. They are even positively used as conduits for industrial gases.
Even the characteristics of weight and low price attract many more applications.
Rigid PVC pipes have been manufactured in India from the sixties on imported
extrusion lines and there after indigenous plans were also available. There were few
pipe manufacturers up to 1978-1979 and large production capability was created
during 1979-1983. When many extrusion lines were imported from button field,
Cincinnati, kraausmuffi etc. The Government allowed the imports of sophisticated
and high output plan, which were not available indigenously.
It is essential for the company to carryout continuous research and development to
update technology, for higher output, loss energy cost per Kg of output, quality of
products of etc.
TECHNICAL DETAILS ABOUT PVC PIPES:
INGREDIENTS:
PVC Resin
D.B.L.S
T.B.L.S
L.S
C.S
STEARIC ACID

43

HYDRO CARBON
CALCIUM CARBONATE
TITANIC DIOXIDE

CHAPTER IV
MANUFACTURING PROCESS

44

MANUFACTURING PROCESS:
How forward extrusion is employed for the manufacturer of PVC pipes
resigns with weighted amounts of other ingredients, which are carried to the hot
chambers.
The high temperature of hot chamber melts ingredients and contents of then given
forward transit to get hallows pipes of required dimension. As the pipe comes out of
the hot chamber, cool water jet is directed towards it to cool the pipe immediately.
Pipes of desired length are cut with the aid of stop and power hacksaw. Production is
made in various sizes ranging from to 10 according to usage.

REINFORCED PLASTICS:
Although plastics have high strength to weight ratio, they are not as strong as
metals and deform permanently under load. They cannot be extremely high or low
temperature like metals and other materials such as refractory bricks. Modern
invention of glass or carbon- black as reinforcing fillers have a way for making high
strength bearing plastics and they are at a times replace steels.

ALLOYS:

45

Physical mixture of two or more polymers is termed as alloys. Physical


blending of two polymers is needed because every polymer has certain set of good
properties. Design of special products, which should have specific set of properties,
may not be obtained if it is made only from one polymer by blending two polymers
we can get the required combination of properties. For example polystyrene is highly
amorphous and rigid but has low impact strength. If it is blended with rubbery
material product will be of high strength, rigid and shall also have high impact
properties.
Thus by alloying a wide range of products can be made. Although alloys are physical
mixture of polymers, some times hydrogen bonds are formed between some special
ionic groups with hydrogen atom of the carbon chain. Such a bond is very useful in
alloy formation because it impacts processing flexibility with and use of cross-linked
products.
GERENAL INFORMATION ABOUT THE COMPANY:
The company is equipped with sophisticated laboratory to carry on tests to ascertain
outgoing level of the pipes. A Nandi pipe has got I.S.I. Trademark, which speaks for
itself the quality of the pipes. Numbers of statistical quality control techniques are
applied to sustain the quality level of the product. Managers at the company are
dynamic and are well educated. Most of the skilled or unskilled labour is duty
minded. Company provides E.S.I. (Employment State Insurance) and provident fund
facilities to all its employees.
Uniqueness of workers of Sujala pipes pvt. Ltd., is their no- indulgence union actives.
As the company is located in Industrial Estate of Nandyal, it is facilitated with good
communication networks, which includes telex, fax machine and Internet Company
has also got the support of Electronic Data processing.
The companys major strength is considered to be transportation vehicles. Huge
investment is made on transportation vehicles; unique cash out flow justifies itself by
providing good reputation of the company through Improved customer service.
FINANCIAL DEPARTMENT:
Initially the company approached the external sources for financial aid; now the
financial status of the company is very sound and is being run only with self-finance,

46

except the loans taken on hypothecation of machinery and stock from SBI Nandyal.
The financial manager with the help of four account officers and other clerks of the
department heads the financial department. The company follows cash & carries
policy for Nandi brand. The product is not delivered until Cash is paid. Financial
department with the help of marketing department looks after these transactions.

PERSONNEL DEPARTMENT:
The personnel department consists of the executives and workers of the organization.
The organization is formed with Sri S.P.Y. Reddy as the Managing director. There are
two marketing managers, a financial manager, a public relation officer and a quality
control officer who all reports to executive director. Other than executives there are
1000 workers in the organization.
A

Panel consisting of managing director, executive director and managers of

concerned departments makes the recruitment and selection of personnel. A part the
attractive salaries company is providing health care and welfare facilities.
PURCHASING DEPARTMENT:
The perplexing situation that is confronted by the manufacturers of the PVC pipes is
scarcity of resin. Through the Government of India has taken various steps to improve
supply conditions of PVC resin. The Indian manufacturers could meet only 50% of
demand and remaining 50% is meet from imports.

47

MARKETING DEPARTMENT:
The marketing department is headed by marketing manager who reports to executive
director, an assistant marketing manager who reports marketing manager and 20 sales
men headed by 30 sales representatives Who are headed by assistant marketing
manager.
Marketing mix and advertising particulars of Sujala pipes pvt. Ltd. shows effective
management of the Marketing Department in the organization.

CHAPTER V
DATA ANALYSIS & SUGGESTIONS OF DATA

48

Data analysis and survey findings


Table1 shows the attitudes of consumers towards Nandi pipes
Type
Number of respondents
% of respondents
Good
51
51%
Bad
3
3%
Positive
38
38%
Negative
8
8%
Survey findings:According to that table, findings the period o Consumers for Nandi pipes Ltd., are as
followed.

51% of the consumers are full satisfied.

3% of the consumers are dissatisfied.

38% of the consumers are say well.

8% of the consumers are poor.

INFERENCE:
From the above table shows respondents of consumers about the feeling the Nandi
pipes are good are 51%, bad are 3%, and positive are 38% and negative are8%.

49

Table 2shows the attitudes of consumers satisfaction towards Nandi pipes


Type
Low
Moderate
High
Very high

Number of respondents
21
52
20
7

% of respondents
21%
52%
20%
7%

Survey Findings :
Findings of the survey on Consumers satisfaction for Nandi pipes are
As follow above table.

21% of the consumers are poor.

52% of the consumers are say well.

20% of the consumers are satisfied.

7% of the consumers are fully satisfied.

INFERENCE:
The above table shows that satisfaction 21% of respondents is low, 52% of
respondent is moderate, 20% of respondents is high, 7% of respondents is very high.

50

Table 3 shows the attitudes of consumers on the quality of Nandi pipes


Type
Good
Bad
Positive
Negative

Number of respondents
73
0
27
0

% of respondents
73%
0%
27%
0%

Survey Findings :
Acording to the above table Consumers attitudes in nandi pipes Ltd., are as followed
below.

73% of the consumers satisfied with the consumers attitudes

27% of the consumers dissatisfied with the consumers attitudes

INFERENCE:
The above table shows 73% of respondents have good attitude on the quality of Nandi
pipes remaining 27% of respondents have positive attitude.

51

Table 4 shows the opinions of consumers towards prices of Nandi pipes


Type
Lower
Reasonable
Higher

Number of respondents
2
38
60

% of respondents
2%
38%
60%

Survey findings:According to the table are as followed:

2% of the consumers are poor opinions

38% of the consumers are well opinions

60% of the consumers are full opinions

INFERENCE:
Above table shows the opinions of 2% respondents on the prices of Nandi pipes is
lower, 38% of respondents is reasonable,60% of respondents is higher.

52

Table 5 shows the consumers awareness of various brands of Nandi pipes


Type
Nandi
Monarch
Finolex
Sudhakar
Others

Number of respondents
27
8
11
42
12

% of respondents
27%
8%
11%
42%
12%

Survey findings;According to the table, findings that consumers awareness of various brands are as
followed.

27% of consumers as nandi pipes.

8% of consumers as Monarch pipes.

11% of consumers as Finolex pipes.

42% of consumers as Sudhakar pipes.

12% of consumers as other pipes.

INFERENCE:
The above table shows 27% of respondents have awareness about the Nandi brands,
8% of respondents have awareness about the Monarch brand, 11% of respondents
have awareness about the Finolex brand, 42% of respondents have awareness about

53

the Sudhakar brands and remaining 12% of respondents have awareness about the
other brands.

Table 6 shows the consumers frequency of purchasing brands of Nandi pipes


Type
Nandi
Monarch
Finolex
Sudhakar
Others

Number of respondents
38
10
5
47
0

% of respondents
38%
10%
5%
47%
0%

Survey findings:- According to the table, Nandi pipes consumers frequency are as
followed.

38% of the consumers as Nandi pipes.

10% of the consumers as Monarch pipes.

5% of the consumers as Finolex pipes.

47% of the consumers as Sudhakar pipes.

INFERENCE:
Above table shows that 38% of respondents frequently purchase Nandi brand pipes,
10% of respondents purchase Monarch brand pipes, 5% of respondents purchase of
Finolex brand pipes, 47% of respondents purchase Sudhakar brand pipes.

54

Table 7 shows of various media influencing in consumer purchasing


Type
Televisions
News papers
A.P.S.R.T.C BUSES
Wall painting
Others
Survey findings:-

Number of
respondents
1
12
7
25
55

% of respondents
1%
12%
7%
25%
55%

According to the table, Nandi pipes various medias are as followed:

1% of the consumers as Televisions.

12% of the consumers as News papers.

7% of the consumers as A.P.S.R.T.C Buses.

25% of the consumers as Wall painting.

55% of the consumers as Others.

INFERENCE:
Above table shows 1% of respondents are influenced by T.V media in their
purchasing, 12% of respondents influenced by news papers in their purchasing, 7% of

55

respondents influenced by A.P.S.R.T.C buses in their purchasing, 25% of respondents


influenced by wall paintings, remaining 55% of respondents are influenced by other
factors.

7%
7

55
Others

12%
12

25%
25
Wallpainting

1%
1

A.P.S.R.T.C
Buses

55%

News
papers

60
50
40
30
20
10
0

Televisions

Percentage

Various media influcencing in


consumers purchasing

Types
Table 8 shows consumers awareness of Nandi pipes
Type
Relatives
Neighbors
Friends
Others

Number of respondents
25
48
20
7

% of respondents
25%
48%
20%
7%

Survey
findings:-

According to the table, Nandi pipes are as consumers awareness.

25% of the consumers as relatives.

48% of the consumers as Neighbors.

20% of the consumers as Friends.

7% of the consumers as others.

INFERENCE:
The above table shows 25% of respondents got awareness of Nandi
pipes through relatives, 48% of respondents got awareness through neighbors, 20% of
respondents got awareness of Nandi pipes through friends, remaining 7% of
respondents got aware through other factors.

56

Table 9 shows consumers feelings for the offers given by the company
Type
Low
Moderate
High
Very high

Number of respondents
30
40
26
4

% of respondents
30%
40%
26%
4%

Survey findings:According to the table, Nandi pipes of consumers feelings followed.

30% of the consumers are as Low.

40% of the consumers are as moderate.

26% of the consumers are as High.

4% of the consumers are as very high.

INFERENCE:
The above table shows 30% of respondents felt low for the offers given by the
company, 40% of respondents felt moderate for the offers given by the company, 26%
of respondents felt high offers given by the company and 4% % of respondents felt
high for the offers given by the company.

57

Table 10 shows various promotional activities that consumers excepting


Type
Free delivery
Discounts on cash
purchases
Credit sales
Replacement of
broken pieces

Number of respondents
3
37

% of respondents
3%
37%

58
2

58%
2%

Survey findings:According to the table, Nandi pipes of various promotional activities excepting.

3% of the consumers are as Free delivery.

37% of the consumers are as Discount on cash purchases.

58% of the consumers are as Credit sales.

2% of the consumers are as Replacement of broken pipes.

INFERENCE:

58

The above table 3% of respondents excepting free delivery, 58% of respondents


excepting credit sales, 37% of respondents excepting discount on cash purchases, 2%
of respondents excepting replacement of broken pipes.

Table 11 shows consumers usage period of brands of Nandi pipes


Type
1 yr
Below 1 yr
Below 2 yrs
Above 2 yrs

Number of respondents
24
13
45
18

% of respondents
24%
13%
45%
18%

Survey findings:According to the table, Nandi pipes of consumers usage periods are as followed.

24% of the consumers are as 1 yr.

13% of the consumers are as Below 1 yr.

45% of the consumers are as Below 2 yrs.

18% of the consumers are as Above 2 yrs.

INFERENCE:
Above table shows 24% of respondents are using Nandi pipes for the period 1 year,
13% of respondents are using Nandi pipes for the period below 1 year, 45% of

59

respondents are using Nandi pipes for the period below 2 years remaining 18% of
respondents are using Nandi pipes for the period above 2 years.

Table 12 shows factors influencing for consumers in their purchase


Type

Number of respondents

% of respondents

Service
Package
Quality
Brand

25
4
63
6

25%
4%
63%
6%

Survey findings:According to the table, Nandi pipes of factors influencing followed.

25% of the Services.

4% of the Packages.

63% of the Quality.

6% of the Brand.

INFERENCE:

60

The above table shows 25% of respondents are influenced by service factor in their
purchase, 4% of respondents are influenced by packaging factor in their purchase,
63% of respondents are influenced by quality factor in their purchase, 6 % of
respondents are influenced by brand factor in their purchase, 2 % of respondents are
influenced by size factor in their purchase.

Table 13 shows consumers suggestions to others to buy Nandi pipes


Type
Yes
No

Number of respondents
87
13

% of respondents
87%
13%

Survey findings:According to the table, Nandi pipes for consumers suggestions followed.

87% of the Good suggestions.


13% of the Bad suggestions.

INFERENCE:
The above shows 87% of respondents suggest to others to buy the
Nandi pipes and 13 % have not given any suggestions.

61

Table 14 shows reasons for using PVC Pipes


Type
Quality
Price
Availability
Rigid ness

Number of respondents
39
30
20
11

% of respondents
39%
30%
20%
11%

Survey findings:According to the table, Nandi pipes for using Reasons as followed.

39% of the quality.

30% of the Price.

20% of the Availability.

11% of the Rigid ness.

INFERENCE:

62

The above table shows 39% of respondents purchased Nandi pipes for the reason of
quality, 30% of respondents purchased Nandi pipes for the reason of price, 20% of
respondents purchased Nandi pipes for the reason availability remaining 11%
purchased for the reason rigid ness.

FINDINGS
63

&
SUGGESTIONS

FINDINGS

1. Consumers got excellent brand image about Nandi Pipes.


2. The price of Nandi Pipes relatively high when compare to others.
3. Sudhakar Pipes got more awareness among the consumers where compare to
Nandi Pipes.

64

4. The existing consumers of Sudhakar and Jala Pipes are influencing few
consumers in order buy same brands.
5. Nandi Pipes promotional activities like service, delivery of the products are
moderately influencing the consumers.
6. The consumers feel that it there is credit facility that would makes to buy
Nandi Pipes.

SUGGESTION S

1. Since the brand image is very high, if the price are reduced which helps more
to the company to achieve huge market share.
2. In order to achieve more awareness among the consumers the company has to
go for advertising on wall painting and through daily Newspapers, etc.,
3. Arranging credit facility through banks and financial institutions shall
motivate consumers to prefer Nandi pipes.
4. In order to achieve more market share, promotional activities like:
. Delivery pipes until forming fields
65

. Moderately increasing pipe length


. By arranging field workshops on maintenance pipes for longer
Duration.
5. The company can do better if it has advertisement campaign.
6. A kind of discount offers make the dealers go for the company product.
7. The company should keen concern towards the dealers, know about their
attitudes and in times even should take their valuable suggestions.
8. The company should raise the inquisitiveness to the market dealers and always
attract them with the gifts.

CONCLUSION
66

CONCLUSION
Market for NANDI PIPES is wide and ever growing and theres always a demand for
them as they are the best quality pipes at reasonable price with better services
provided. The company should aim at the advertisements, not only to capture the
market but also should strive in retaining such captured market.
Thus the company should take the survey for its research for the benefit of the
company. It was found that even though company is performing well, there is a lot of
market to be captured. It was found that a lot of short comings are highlighted by the
consumers in the market which are brought out in our study.
At the outset, the study can help the company in improving its performance, where
the purpose of the study done will be of fully achieved after going through the market
it was found that Pipes will be the largest sellers of Nandi pipes.

67

CHAPTER VI
ANNEXURE

68

QUESTIONNAIRE
Consumers Awareness towards Nandi Pipes.
Name: .
Address: .
1) How do you feel about the Nandi Pipes?
a) Good

b) Bad

c) Positive

d) Negative

2) What is the attitude of consumer in the satisfaction of using Nandi Pipes?


a) Low

b) Moderate c) High

d) Very high

3) What is your attitude on the quality of the Nandi Pipes?


a) Good

b) Bad

c) Positive

d) Negative

4) What is your opinion on the prices of Nandi Pipes?


a) Lower

b) Reasonable

c) Higher

5) Which brand are you aware of the P.V.C. Pipes?


69

a) Nandi

b) Monarch c) Finolex

d) Sudhakar

6) Which brand do you purchase regularly? Why?


a) Nandi

b) Monarch c) Finolex

d) Sudhakar

7) How are the price attitudes of Nandi Pipes compared to competitors?


a) Lower than the competitors

b) Equal to the competitors

c) Higher than the competitors


8) Which media is influencing in purchase of the P.V.C Pipes?
a) Television

b) News papers

d) Wall painting

e) Others

c) APSRTC buses

9) How do you come to know about Nandi Pipes?


a) Relatives

b) Neighbours

c) Friends

d) Others

10) How do you feel with the offers given by Nandi Pipes?
a) Low

b) Moderate c) High

d) Very high

11) What are the promotional activities you expect from Nandi Pipes?
a) Credit sales

b) Replacement of broken pieces

12) Which factors are influencing to purchase of the Nandi Pipes?


a) Service

b) Package

c) Quality

d) Brand e) Size

13) What are the reasons for using Nandi Pipes?


a) Quality

b) Price

c) Availability d) Rigidness

14) Do you have Necessity of the Pipes in Which Sector?


a) Agriculture

b) Construction

c) Electricity

15) From whom do you purchase Nandi Pipes?


a)Company b) Distributor

c) Dealer d) Retailer

16) Any suggestions to improve Nandi Pipes?


Mention:

70

BIBLIOGRAPHY

71

37

BIBLIOGRAPHY

For the purpose of completion of this project some of the following books are referred
for guidance and to have a good understanding over the subject.

Marketing management
By Philip kotler.
Research methodology
By C.R. kothari.
The Essence of marketing
By Simon majaro
The Essence of marketing research
By peter M. Chisnall.

Websites Referred:
72

www.nandipipes.com

73