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Actual 2002

Ventas Brutas
Descuentos
Ventas Netas
Costo Ventas
Utilidad Bruta
Gastos Distribucin
Derechos
Gastos promocin
Fuerza de Ventas
Gastos Mercadotecnia
Gastos de Administracin
Utilidades antes de impuestos

$52,536,863
3,637,426
48,899,437
24,749,642
24,149,794
3,049,373
3,200,475
3,139,272
2,954,433
8,723,947
2,731,135
1,351,161

Actual 2002

Actual 2003
107.40%
7.40%
100%
50.60%
49.40%
6.20%
4.50%
6.40%
6.00%
17.80%
5.60%
2.80%

$70,529,149
5,158,259
65,370,890
31,860,030
33,510,860
3,756,251
2,941,690
4,199,619
3,813,953
14,603,509
3,007,810
1,188,029

107.90%
7.90%
100%
48.70%
51.30%
5.70%
4.50%
6.40%
5.80%
22.30%
4.60%
1.80%

COMPAA

Plan Participacin
2003
Mcdo

BAY
INTER
PIZ
FDA
MER
BIKOR
VIR
LAP
AVI
PHUP
IA
NOV
PIS
SCH
AVI
ELA
BIOZ
SAN
CHI
SUB-TOTAL
Otros
SUB-TOTAL
PEC
TOTAL

149,572
146,271
101,499
90,960
77,548
73,976
61,536
53,113
50,110
44,168
41,830
41,707
31,160
29,456
26,683
23,904
17,762
17,714
16,698
1,095,667
187,117
1,282,784
76,495
1,359,279

11.0%
10.8%
7.5%
6.7%
5.7%
5.4%
4.5%
3.9%
3.7%
3.2%
3.1%
3.1%
2.3%
2.2%
2.0%
1.8%
1.3%
1.3%
1.2%
80.6%
13.8%
94.4%
5.6%
100.0%

RANK
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

2002
144,155
129,568
101,499
110,446
77,582
60,059
64,019
59,557
46,376
44,168
42,462
47,294
31,454
17,460
23,554
40,361
16,756
20,670
17,432
1,094,872
187,328
1,282,200
83,076
1,365,275

Participacin
Mcdo
10.6%
9.5%
7.4%
8.1%
5.7%
4.4%
4.7%
4.4%
3.4%
3.2%
3.1%
3.5%
2.3%
1.3%
1.7%
3.0%
1.2%
1.5%
1.3%
80.2%
13.7%
93.9%
6.1%
100.0%

RANK
1
2
4
3
5
7
6
8
10
12
11
9
14
19
15
13
18
16
17

2001
140,447
132,158
86,244
106,175
80,765
66,190
57,184
65,200
47,654
48,872
42,808
41,671
21,346
55,084
24,590
46,061
21,076
24,588
15,957
1,124,070
192,984
1,317,054
96,745
1,413,802

Participacin
Mcdo
9.9%
9.3%
6.1%
7.5%
5.7%
4.7%
4.0%
4.6%
3.4%
3.5%
3.0%
2.9%
1.5%
3.9%
1.7%
3.3%
1.5%
1.7%
1.1%
79.5%
13.7%
93.2%
6.8%
100.0%

RANK
1
2
4
3
5
6
8
7
10
12
11
9
14
19
15
13
18
16
17

Actual 2002
Costos Unitarios
Unidades
INGE 100ml
INGE 125ml
HP
APP 50 DS
ARE 50 DS
ARE 100 DS
MLV 100 DS
PSSR
Importado
ENTE 250 DS
Importado
ENTE 100 DS
Importado
ENTE 50 DS
MON 50ml
ERY 100ml
HIDRO 25kg
Acondicionado
HIDRO 200gr
Acondicionado
BIS 100ml
BIS 50ml
BUS 100ml
BUS 50ml
BISIVIY 100ml
BISIVIY 50ml
DENE
Acondicionado
Total o Promedio Ponderado

7,590
29,750
5,210
20,100
3,938
9,985
25,500
25,531
836
770
30,090
4,636
10,710
370
1,813
52,125
9,176
21,500
9,500
15,375
9,625
1,226
295,357

Precio
Venta

Material Labor

331.8
411.2
210.2
217.7
319.4
385.0
192.9
544.7
2,694.5
1,349.9
300.1
233.8
59.3
1,488.4
56.5
51.1
37.9
90.7
60.6
89.1
58.2
3,439.1
238.8

124.7
153.1
101.6
8.9
176.5
275.1
82.6
290.1
1,595.7
725.4
107.5
44.3
8.1
226.8
4.3
14.3
8.1
41.5
22.4
22.1
12.3
2,284.0
101.1

0.8
0.4
0.5
1.1
0.4
0.4
0.7
0.8
1.8
1.2
1.9
1.7
1.7
2.0
2.0
1.7
1.1

Actual 2002
Costos Unitarios
Unidades
INGE 100ml
INGE 125ml
HP
APP 50 DS
ARE 50 DS
ARE 100 DS
MLV 100 DS
PSSR
ENTE 250 DS
ENTE 100 DS
ENTE 50 DS

Importado
Importado
Importado

7,590
29,750
5,210
20,100
3,938
9,985
25,500
25,531
836
770
30,090

Precio
Venta
331.8
411.2
210.2
217.7
319.4
385.0
192.9
544.7
2,694.5
1,349.9
300.1

Material Labor
204.0
256.2
106.6
201.3
141.3
108.3
107.6
254.6
1,098.8
624.5
189.7

124.7
153.1
101.6
8.9
176.5
275.1
82.6
290.1
1,595.7
725.4
107.5

0.8
0.4
0.5
1.1
0.4
0.4
0.7
0.8

MON 50ml
ERY 100ml
HIDRO 25kg
Acondicionado
HIDRO 200gr
Acondicionado
BIS 100ml
BIS 50ml
BUS 100ml
BUS 50ml
BISIVIY 100ml
BISIVIY 50ml
DENE
Acondicionado
Total o Promedio Ponderado

4,636
10,710
370
1,813
52,125
9,176
21,500
9,500
15,375
9,625
1,226
295,357

233.8
59.3
1,488.4
56.5
51.1
37.9
90.7
60.6
89.1
58.2
3,439.1
238.8

179.7
43.7
973.6
25.3
25.9
20.4
39.6
28.0
55.3
36.3
1,100.0
264.6

44.3
8.1
226.8
4.3
14.3
8.1
41.5
22.4
22.1
12.3
2,284.0
101.1

1.8
1.2
1.9
1.7
1.7
2.0
2.0
1.7
1.1

Plan 2003

Costos Unitarios

Costos Unitarios

GIF
2.3
1.5
1.5
6.4
1.2
1.2
2.0
2.1
8.0
6.3
288.0
26.9
9.0
7.7
7.9
8.2
9.7
7.9
55.1
5.6

Total
127.8
155.0
103.6
16.4
178.1
276.7
85.3
290.1
1,595.7
725.4
110.4
54.1
15.6
514.8
31.2
25.2
17.5
51.1
32.6
33.8
21.9
2,339.1
107.9

Unidades
5,854
22,148
1,738
15,695
1,653
9,978
0
30,159
287
0
25,314
3,078
9,189
248
1,090
40,110
5,969
15,726
7,079
10,827
5,609
869
212,620

Precio
Venta
316.8
408.6
201.1
207.0
309.2
376.8
192.9
529.5
2,694.5
1,349.9
294.4
225.0
57.7
1,385.9
54.1
48.6
36.1
86.8
58.0
85.6
55.9
3,182.0
247.1

Material Labor
123.5
152.1
99.8
8.9
175.1
273.7
80.9
290.1
1,595.7
725.4
104.7
43.3
7.6
241.0
4.0
13.8
7.9
31.2
16.8
41.2
11.1
2,324.7
109.5

0.7
1.0
0.4
1.1
0.5
0.5
0.7
0.9
1.7
1.0
1.8
1.6
1.7
1.9
3.7
1.6
1.2

GIF

Total

2.1
3.4
1.4
6.4
1.7
1.7
2.0
2.4
7.4
5.3
177.1
27.0
8.3
7.2
7.3
7.8
17.9
7.5
5.4
5.7

126.3
156.5
101.6
16.4
177.3
275.9
83.6
290.1
1,595.7
725.4
108.0
52.4
13.9
418.1
31.0
23.9
16.7
40.2
26.5
62.8
20.2
2,330.1
116.4

Plan 2003

Costos Unitarios

Costos Unitarios

GIF
2.3
1.5
1.5
6.4
1.2
1.2
2.0
2.1

Total

Unidades

Precio
Venta

127.8
155.0
103.6
16.4
178.1
276.7
85.3
290.1
1,595.7
725.4
110.4

5,854.0
22,148.0
1,738.0
15,695.0
1,653.0
9,978.0
30,159.0
287.0
25,314.0

316.8
408.6
201.1
207.0
309.2
376.8
192.9
529.5
2,694.5
1,349.9
294.4

Material Labor
123.5
152.1
99.8
8.9
175.1
273.7
80.9
290.1
1,595.7
725.4
104.7

0.7
1.0
0.4
1.1
0.5
0.5
0.7
0.9

GIF
2.1
3.4
1.4
6.4
1.7
1.7
2.0
2.4

Total
126.3
156.5
101.6
16.4
177.3
275.9
83.6
290.1
1,595.7
725.4
108.0

8.0
6.3
288.0
26.9
9.0
7.7
7.9
8.2
9.7
7.9
55.1
5.6

54.1
15.6
514.8
31.2
25.2
17.5
51.1
32.6
33.8
21.9
2,339.1
107.9

3,078.0
9,189.0
248.0
1,090.0
40,110.0
5,969.0
15,726.0
7,079.0
10,827.0
5,609.0
869.0
212,620

225.0
57.7
1,385.9
54.1
48.6
36.1
86.8
58.0
85.6
55.9
3,182.0
247.1

43.3
7.6
241.0
4.0
13.8
7.9
31.2
16.8
41.2
11.1
2,324.7
109.5

1.7
1.0
1.8
1.6
1.7
1.9
3.7
1.6
1.2

7.4
5.3
177.1
27.0
8.3
7.2
7.3
7.8
17.9
7.5
5.4
5.7

52.4
13.9
418.1
31.0
23.9
16.7
40.2
26.5
62.8
20.2
2,330.1
116.4