COMPANY PROFILE-YAMAHA

Yamaha's history goes back over a hundred years to 1887 when Torakusu
Yamaha founded the company, which began producing reed organs. The
Yamaha Corporation in apan !then "ippon #akki Co., $td.%
The Yamaha &otor Corporation, $td., begun on u'y 1, 1()), is a ma*or
part of the entire Yamaha group, but is a separate'y managed business entity
from the Yamaha Corporation. The Yamaha &otor Corporation is the second
'argest manufacturer of motorcyc'es in the wor'd.

+n 1(), production of the first motorcyc'es began, a simp'e 1-)cc sing'e.
cy'inder two.stroke. +t was a copy of the #erman /01 design, which the
2ritish 234 Company had a'so copied in the post.war era and manufactured
as the 2antam.

The first Yamaha, the Y4+, known to apanese enthusiasts as 4katombo,
the 56ed /ragonf'y5, estab'ished a reputation as a we''.bui't and re'iab'e
machine. 6acing successes he'ped boost its popu'arity and a second
machine, the 17)cc YC+ was soon in production.

The first Yamaha.designed motorcyc'e was the twin.cy'inder Y/+
produced in 1()7. The racing version, producing -7bhp, won the &ount
4sama race that year. 8roduction was sti'' modest at 1),811 motorcyc'es, far
'ess than 9onda or 3u:uki.
The company grew rapid'y over the ne;t three years and in 1()(
introduced the first sports mode' to be offered by a apanese factory, the
twin.cy'inder Y/3+ with five.speed gearbo;. <wners who wanted to
compete in road racing or motocross cou'd buy kits to convert the machine
for both road and motocross racing.

2y 1(=7 production had increased =77> to 1?8,777 motorcyc'es. +n apan a
period of recession fo''owed during which Yamaha, and the other ma*or
apanese manufacturers, increased their e;ports so that they wou'd not be so
dependent on the home market.
To he'p boost e;port sa'es, Yamaha sent a team to the @uropean #rand
8ri; in 1(=1, but it was not unti' the 1(=? season that resu'ts were achieved.
4fter the 0orean 1ar the 4merican economy was booming and apanese
e;ports were increasing. +n 1(=- Yamaha e;ported 1-,777 motorcyc'es. The
ne;t year it was ?=,777 and in 1(=, production rose to 87,777.
+n 1(=? Yamaha had produced a sma'' batch of -)7CC road racing
motorcyc'es for sa'e, the air.coo'ed, twin.cy'inder T/+. @ver since then
Yamaha has bui't and so'd motorcyc'es that cou'd be raced successfu''y
5straight out of the crate5, and as a conseAuence Yamaha machines have won
more road races than any other make, e;posing Yamaha to a good dea' of
pub'icity.
2y 1(=) production was -,,,777 units, sp'it about )7B)7 between home
and e;port sa'es. <ne of the biggest drawbacks to the sa'es of two.strokes
was that the rider had to mi; oi' with their gas. Yamaha technicians
accomp'ished a ma*or technica' feat by the deve'opment and introduction of
a new 4uto 'ube system.
The first overseas factory was opened in 3iam in 1(== to supp'y 3outheast
4sia. +n 1(=7 Yamaha production surpassed that of 3u:uki by ,,777 at
,7=,777 units. Yamaha estab'ished a 'ead with the introduction of the first
true trai' bike 5the -)7cc sing'e.cy'inder /T+5. The company a'so deve'oped
a two.'iter, si;.cy'inder, doub'e overhead.camshaft sports car unit for Toyota
&otor. This proved he'pfu' when Yamaha produced their own high.
performance four.stroke motorcyc'es.

+n 1(=( Yamaha bui'd a fu'' si:e road racing circuit near their main factory
at +wata.
2y 1(77 the number of mode's had e;panded to -7 ranging from )7cc to
?)7cc, with production up to )7,,777 machines, =7> of which were for
e;port. That year Yamaha broke their two.stroke tradition by 'aunching their
first four.stroke motorcyc'e, the =)7cc C3+ vertica' twin mode'ed on the
famous Triumph twins.
+n 1(7? production topped one mi''ion !1,777,777% motorcyc'es per year
for the first time, 'eaving 3u:uki way behind at =,-,777 and catching up on
9onda's 1,8?=,777. /uring the 1(77's Yamaha technicians concentrated on
deve'opment of four.stroke mode's that were designed to pass the ever.
increasing e;haust emission 'aws and to be more economica' than the two.
strokes that had made Yamaha's fortune.
+n the 77's the 6/ twin cy'inder sports mode's were a big success as we''
as the 6/-)7$C and 6/?)7$C water.coo'ed versions that rep'aced them in
the eighties which were based on the famous TD race bikes.
8roduction in 1(87 was -,-1,,777, with e;port sa'es of 1,?8?,777. +n the
1(87's the company introduced the compact C four cy'inder mode's,
ranging from ))7cc to 1177cc. "ot wanting to miss anything the company
a'so introduced the 7)7cc and 1777cc air.coo'ed E.twin mode's fo''owed by
the CD))7 water.coo'ed, mid.weight sports bike.

42<FT +"/+4 Y4Y4&4 &<T<6 8ET. $T/.
Yamaha made its initia' foray into +ndia in 1(8). 3ubseAuent'y, it entered
into a )7G)7 *oint venture with the @scorts #roup in 1((=. 9owever, in
4ugust -771, Yamaha acAuired its remaining stake becoming a 177>
subsidiary of Yamaha &otor Co., $td, apan !Y&C%. +n -778, Y&C entered
into an agreement with &itsui H Co., $td. to become a *oint investor in the
motorcyc'e manufacturing company 5+ndia Yamaha &otor 8rivate $imited
!+Y&%5.
+Y& operates from its state.of.the.art.manufacturing units at 3ura*pur
in Fttar 8radesh and Iaridabad in 9aryana and produces motorcyc'es both
for domestic and e;port markets. 1ith a strong workforce of more than -777
emp'oyees, +Y& is high'y customer.driven and has a countrywide network
of over ,77 dea'ers. 8resent'y, its product portfo'io inc'udes &T71 !1=77
cc%, YDI.61 !((8 cc%, the a'' new YDI.61) !1)7 cc%, #'adiator Type 33 H
63 !1-) cc%, #'adiator #raffiti !1-)cc%, #) !17= cc%, 4'ba !17= cc% and Cru;
!17= cc%.