Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Publishers Statement
www.philly.com
Subject to Audit
Sun
EXECUTIVE SUMMARY
Avg
Mon-Fri
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
Sat
330,957
53,327
49,571
433,855
173,372
35,342
49,413
258,127
Branded Editions
The Philadelphia Daily News - (See Par. 1D)
TOTAL AVERAGE CIRCULATION
31,980
465,835
51,875
310,002
Audience Snapshot
PRINT READERSHIP:
In Market
Sun
DMA
Readers
Reach
NDM*
Readers
Reach
ONLINE READERSHIP:
In Market
Weekday
Past
7 Days
Past
7 Days
1,213,650
19.6%
DMA
569,407 1,500,247
Readers
9.2%
24.2% Reach
1,142,153
28.0%
552,459 1,410,791
13.6%
34.6%
NDM*
Readers
Reach
Past
30 Days
Past 7 Days
Print
Past 30 Days
Online
400,094
6.5%
DMA
Audience
733,906
11.9% Reach
1,720,399 1,913,636
27.8%
30.9%
370,016
9.1%
672,532
16.5%
NDM*
Audience
Reach
1,607,177 1,772,232
39.4%
43.5%
WEBSITE USAGE:
Total Activity
Total Unique Browsers
Page Impressions/Views
Source: 2013 Release 1 Scarborough Report. Copyright 2013, Scarborough Research. All rights reserved.
September
2013
7,963,604
5,813,651
Publishing Plans
Frequency: Daily
Delivery Vehicle(s): Print, online, eReaders, tablets, mobile
Website(s): www.philly.com
The Philadelphia
Daily News
01-4110-0
48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com
Sun
1A. THE PHILADELPHIA INQUIRER - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Total Average Individually Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Guest Refund
Hotel Distribution - Room/Lobby Copies
Total Average Business/Traveler Paid Circulation
Total Average Paid Circulation - Print
Verified Circulation
Home Delivery
Targeted
Total Average Home Delivery
Single Copy
Educational Copies
University Copies
Employee/Independent Contractor
Retail/Business
Total Average Single Copy
Total Average Verified Circulation - Print
Total Average Paid & Verified Circulation - Print
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
Sat
237,303
85,833
323,136
135,829
28,528
164,357
157
1,039
1,196
324,332
130
448
578
164,935
109
90
113
150
151
148
379
410
435
465
463
470
31
488
500
548
615
614
618
31
164,019 169,435 161,865 162,476 167,032 163,872 159,436
63
63
62
62
3,243
3,319
6,562
6,625
330,957
1,804
219
3,243
3,109
8,375
8,437
173,372
Sun
Avg
Mon-Fri
Avg
Mon-Fri
62
62
63
63
62
62
62
62
62
62
62
62
61
61
1,501
455
3,660
3,301
571
1,022
183
190
223
225
224
234
3,243
3,243
3,243
3,243
3,243
3,243
3,243
2,670
3,019
3,131
3,138
3,151
3,110
470
7,597
6,907 10,257
9,907
7,189
7,609
3,713
7,659
6,970 10,319
9,969
7,251
7,671
3,774
171,678 176,405 172,184 172,445 174,283 171,543 163,210
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
Sat
4,918
147
5,065
4,936
135
5,071
4,936
132
5,068
4,935
136
5,071
4,935
135
5,070
4,935
136
5,071
4,935
134
5,069
4,938
133
5,071
4,939
119
5,058
15,529
32,733
48,262
15,521
14,750
30,271
15,520
12,292
27,812
15,546
15,533
18,438
33,971
15,511
18,438
33,949
15,506
18,438
33,944
15,510
18,438
33,948
15,512
53,327
384,284
35,342
208,714
15,546
15,512
3,162
26
3,188
3,158
26
3,184
3,204
28
3,232
3,157
26
3,183
3,159
27
3,186
3,158
25
3,183
3,134
25
3,159
3,140
23
3,163
8,330
37,895
8,345
37,893
8,249
37,768
8,315
37,757
8,341
38,255
8,365
37,838
8,381
37,855
8,421
37,885
46,225
46,238
46,017
46,072
46,596
46,203
46,236
46,306
49,413
49,422
49,249
49,255
49,782
49,386
49,395
49,469
258,127
Page 2 of 8 01-4110-0
Alliance for Audited Media
Sun
Avg
Mon-Fri
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
7,792
21,395
29,187
29,187
8,149
39,074
47,223
47,223
6,764
32,434
39,198
39,198
8,159
39,385
47,544
47,544
8,148
37,750
45,898
45,898
8,146
38,019
46,165
46,165
8,151
39,672
47,823
47,823
8,142
40,591
48,733
48,733
233
233
233
29,420
36
949
985
985
48,208
30
788
818
818
40,016
38
946
984
984
48,528
37
950
987
987
46,885
36
947
983
983
47,148
37
951
988
988
48,811
34
949
983
983
49,716
463
1,109
52
1,161
921
43
964
1,112
55
1,167
1,108
53
1,161
1,109
51
1,160
1,108
52
1,160
1,109
50
1,159
355
355
351
351
291
291
348
348
352
352
352
352
349
349
353
353
818
30,238
1,512
49,720
1,255
41,271
1,515
50,043
1,513
48,398
1,512
48,660
1,509
50,320
1,512
51,228
399
399
331
331
385
385
401
401
402
402
401
401
403
403
1,742
1,756
1,457
1,635
1,790
1,800
1,783
1,766
1,742
1,756
1,457
1,635
1,790
1,800
1,783
1,766
1,742
2,155
1,788
2,020
2,191
2,202
2,184
2,169
31,980
51,875
43,059
52,063
50,589
50,862
52,504
53,397
463
Page 3 of 8 01-4110-0
Alliance for Audited Media
Sat
2. TOTAL AVERAGE PAID & VERIFIED CIRCULATION By Market (See Par. 5 for description of area):
Avg
Mon-Fri
Sun
Avg
Mon-Sat
Mon
Tue
Wed
Thu
Fri
Sat
49,787
21,918
71,705
27,266
8,005
35,271
27,736
7,326
35,062
28,386
7,928
36,314
26,792
7,816
34,608
26,784
7,928
34,712
27,614
8,066
35,680
26,751
8,288
35,039
30,091
3,930
34,021
157
789
946
72,651
130
360
490
35,761
109
302
411
35,473
90
339
429
36,743
113
345
458
35,066
150
369
519
35,231
151
368
519
36,199
148
381
529
35,568
12
12
34,033
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
1,594
1,192
2,786
2,795
75,446
1,340
1,447
1,163
3,950
3,959
39,720
1,115
1,447
979
3,541
3,550
39,023
144
1,447
1,116
2,707
2,716
39,459
2,972
1,447
1,166
5,585
5,594
40,660
2,731
1,447
1,180
5,358
5,367
40,598
200
1,447
1,161
2,808
2,817
39,016
644
1,447
1,194
3,285
3,294
38,862
1,447
54
1,501
1,510
35,543
177,285
51,223
102,670
15,415
103,283
14,222
106,265
14,887
101,208
14,934
101,195
15,382
103,883
15,980
100,798
15,891
106,350
8,260
228,508
118,085
117,505
121,152
116,142
116,577
119,863
116,689
114,610
250
88
77
71
90
96
95
89
19
250
88
77
71
90
96
95
89
19
228,758
118,173
117,582
121,223
116,232
116,673
119,958
116,778
114,629
50
50
49
49
49
49
50
50
49
49
49
49
49
49
49
49
48
48
1,579
2,127
464
186
1,710
1,946
386
155
1,710
1,691
311
161
1,710
1,903
688
189
1,710
1,965
570
191
1,710
1,958
371
191
1,710
1,990
378
199
1,710
1,916
1,710
416
3,706
4,306
3,942
4,085
4,552
4,429
4,262
4,203
2,126
3,756
4,355
3,991
4,135
4,601
4,478
4,311
4,252
2,174
232,514
122,528
121,573
125,358
120,833
121,151
124,269
121,030
116,803
10,231
12,692
5,893
5,108
5,953
5,011
6,101
5,368
5,791
4,776
5,789
4,783
5,964
4,911
5,822
5,704
6,248
4,526
22,923
11,001
10,964
11,469
10,567
10,572
10,875
11,526
10,774
22,923
11,001
10,964
11,469
10,567
10,572
10,875
11,526
10,774
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
70
70
33
86
119
28
86
114
29
86
115
34
86
120
34
86
120
33
86
119
35
86
121
86
86
74
123
118
119
124
124
123
125
90
22,997
330,957
53,327
49,571
31,980
465,835
11,124
173,372
35,342
49,413
51,875
310,002
11,082
171,678
32,880
49,422
43,059
297,039
11,588
176,405
20,617
49,249
52,063
298,334
10,691
172,184
39,041
49,255
50,589
311,069
10,696
172,445
39,020
49,782
50,862
312,109
10,998
174,283
39,013
49,386
52,504
315,186
11,651
171,543
39,019
49,395
53,397
313,354
10,864
163,210
20,570
49,469
Page 4 of 8 01-4110-0
Alliance for Audited Media
233,249
2A.
Sun
480,438
450,018
Avg
Mon-Fri
317,144
302,862
Avg
Mon-Sat
302,209
291,871
Mon
297,630
299,036
Tue
319,883
302,255
Wed
322,702
301,515
Thu
322,024
308,348
3.
DISTRIBUTION BY COUNTY AND ZIP CODE RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES: (See Audit Report)
4.
BASIC PRICES:
By Home
Delivery
52 Wks./1 Yr.
Single Copy
By Mail
52 Wks./1 Yr.
DIGITAL (REPLICA):
Mon-Sat & Sun . . . . . . . . . . . . . .
$334.88
$0.25
DIGITAL (NON-REPLICA):
Mon-Sat & Sun . . . . . . . . . . . . . .
$119.88
$0.49
PRINT:
PHILADELPHIA COUNTY:
Mon-Sat & Sun . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri . . . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri & Sat . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Thu, Fri, Sat & Sun . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sat & Sun . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
BALANCE IN NEWSPAPER
DESIGNATED MARKET:
Mon-Sat & Sun . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri . . . . . . . . . . . . . . . . . . . .
to 07/02/13 . . . . . . . . . . . . . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri & Sat . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Thu, Fri, Sat & Sun . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sun-Fri & Sat . . . . . . . . . . . . . . .
Sat & Sun . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .
to 07/02/13 . . . . . . . . . . . . . . . .
since 07/02/13 . . . . . . . . . . . . .
$364.00
$417.04
$499.20
$195.00
$239.20
$286.00
$520.00
$520.00
$520.00
$1.00
$1.00
$1.00
$234.00
$287.04
$343.20
$351.00
$351.00
$351.00
$247.00
$273.52
$327.60
$169.00
$177.84
$213.20
$130.00
$130.00
$156.00
$2.00
$2.00
$2.00
$364.00
$417.04
$499.20
$239.20
$286.00
$169.00
$169.00
$169.00
$520.00
$520.00
$520.00
$1.00
$1.00
$234.00
$287.04
$343.20
$351.00
$351.00
$351.00
$247.00
$273.52
$327.60
$137.80
$169.00
$177.84
$213.20
$130.00
$156.00
$2.00
$2.00
$169.00
$169.00
Page 5 of 8 01-4110-0
Alliance for Audited Media
Fri
323,497
303,210
Sat
228,213
238,284
4.
OUTSIDE NEWSPAPER
DESIGNATED MARKET:
Mon-Sat & Sun . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri . . . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Mon-Fri & Sat . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Thu, Fri, Sat & Sun . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sat & Sun . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .
to 04/12/13 . . . . . . . . . . . . . . . .
from 04/12/13 to 07/02/13 . . . .
since 07/02/13 . . . . . . . . . . . . .
Single Copy
$364.00
$417.04
$499.20
$195.00
$239.20
$286.00
By Mail
52 Wks./1 Yr.
$520.00
$520.00
$520.00
$1.25
$1.25
$1.25
$234.00
$287.04
$343.20
$351.00
$351.00
$351.00
$247.00
$273.52
$327.60
$169.00
$177.84
$213.20
$130.00
$130.00
$156.00
$2.00
$2.00
$2.00
$169.00
$169.00
$169.00
5. EXPLANATORY - OTHER:
TOTAL CONSUMER ACCOUNTS: In accordance with Rule C2.14, Total Consumer Accounts, it is required that the member newspaper analyze its subscriber file in
order to calculate and report total unique consumer accounts. This calculation is intended to fairly represent the number of unique/unduplicated subscribers.
NON-PUBLISHING DAYS: No paper was issued on the following regular publishing days:
May 27, 2013 (Monday)
July 4, 2013 (Thursday)
September 2, 2013 (Monday)
PARTICIPANT IN AAM'S PROGRAM(S)/SERVICE(S): This newspaper is a participant in AAM's ZIP/FSA Code Program and Coupon Distribution Verification Service.
LATEST AUDIT REPORT RELEASED: Issued for 53 weeks ended March 31, 2013.
DAYS OMITTED FROM AVERAGES: The following issue(s) has been eliminated from the averages reported in Par. 1. The net circulation for the issue(s) is as follows:
August 4, 2013 (Sunday)
The Philadelphia Inquirer
303,316
CREDIT AND ARREARS ALLOWANCE: Included in Individually Paid Home Delivery and Mail is an average of the following:
Total
Sun
2,748
Daily
850
These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or shortterm arrears copies served to subscribers whose term has expired.
PUBLISHERS RETURN POLICY: Fully Returnable.
VERIFIED RETAIL/BUSINESS: Included in Verified Retail/Business are copies distributed through publisher-maintained venues. Verification is made of distribution
to location only, and not of actual pick-up.
MARKET DESCRIPTION: Zone Reporting for this newspaper is defined as:
NEWSPAPER DESIGNATED MARKET comprises the following counties:
In Pennsylvania - Bucks, Chester, Delaware, Montgomery and Philadelphia.
In New Jersey - Burlington, Camden and Gloucester.
Page 6 of 8 01-4110-0
Alliance for Audited Media
5.
Single Copy
DIGITAL (REPLICA):
THE PHILADELPHIA DAILY NEWS:
Mon-Fri & Sun . . . . . . . . . . . . . .
$197.60
$0.25
DIGITAL (NON-REPLICA):
THE PHILADELPHIA DAILY NEWS:
Mon-Fri . . . . . . . . . . . . . . . . . . . .
$119.88
$0.50
PHILADELPHIA COUNTY
THE PHILADELPHIA DAILY NEWS:
Mon-Fri . . . . . . . . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .
$195.00
$130.00
$1.00
$2.00
BALANCE IN NEWSPAPER
DESIGNATED MARKET:
THE PHILADELPHIA DAILY NEWS:
Mon-Fri . . . . . . . . . . . . . . . . . . . .
Sun . . . . . . . . . . . . . . . . . . . . . . .
$239.20
$130.00
$2.00
By Mail
52 Wks./1 Yr.
PRINT:
OUTSIDE NEWSPAPER
DESIGNATED MARKET:
THE PHILADELPHIA DAILY NEWS:
Mon-Fri . . . . . . . . . . . . . . . . . . . .
$1.25
PRINT ADVERTISING POLICY: Publishers declared policy is that all advertising appears in all editions scheduled for the day, except on Monday to Friday, where
zoned advertising may appear by county in the Newspaper Designated Market. Additionally, Sunday zoned advertising may appear by county in the Newspaper Designated Market area. Also, zoned advertising may appear Monday through Wednesday in Classified Advertising as either PA NDMA counties or NJ NDMA counties.
Also, zoned advertising may appear Thursday, Friday, and Sunday in Classified Advertising by PA NDMA County or all NJ NDMA counties. Zoned pre-print advertising may appear in Daily or Sunday Classified Sections and special sections, or on dates when split-run copy is accepted. Daily classified advertising, with the exception of the state of New Jersey, and Sunday classified auto, do not appear in editions Outside Newspaper Designated Market. All editions in the Newspaper
Designated Market carry all advertising for the day, except when copy is received too late for insertion in the early editions. It is not inserted in the corresponding editions of the following day.
AVERAGE UNPAID DISTRIBUTION: Includes Arrears, Advertisers & Agencies and Complimentary, Sample, Service:
Total
Sun
Mon
Tue
Wed
Thu
Fri
Sat
28,506
5,138
5,174
5,219
5,240
5,239
5,523
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Alliance for Audited Media
We certify that to the best of our knowledge all data set forth in this Publishers Statement are true and report circulation in accordance
with Alliance for Audited Medias Bylaws and Rules.
Parent Company: Philadelphia Media Network, LLC, d/b/a/ Interstate General Media
THE PHILADELPHIA INQUIRER, published by Philadelphia Media Holdings, LLC 801 Market Street, Suite 300 Philadelphia, PA 19107
GEORGE LOESCH
MICHAEL J. LORENCA
Sr. VP, Sales and Marketing
COO and Associate Publisher
Date Signed: October 15, 2013
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Alliance for Audited Media
Copyright 2013