The goal of wearable computing is for wearables to be like an

obedient dog thats learned how to heel. A computer should be behind

you, working for you as a companion without being obtrusive.
!teven !chwart", #$T #edia %abs &earable 'omputing division
(
$s the computing public ready for computers to be their companions)
'ertainly, with the mass consumer use of email, *+As ,*ersonal +igital Assistants-
and webenabled cell phones, wearing a computer that is always on and can
accommodate your every computing need whatever the environment isnt all that far
fetched, but is the computing public ready for wearable computing) Technology
companies face a multitude of challenges that need to be addressed when promoting
a new product, but wearable technology companies face even greater obstacles to
mass market sales. &earable computing use re.uires users to change their behavior
and companies need to overcome that barrier as well as educate their potential
customers about the usefulness of a technology that does not directly address an
immediate need and is not currently widely used.
!teven #ann initially developed the wearable computer in the (/01s ,when
the inventor was in high school- as a reality and memory enhancement device.
23

&hereas #anns goal is to enhance human memory and e4perience through
wearable computing devices, he has not been focused on making his prototype
system a product for the mass consumer market. &earable companies have been
successfully selling their product to 5ortune (111 companies for 6eld force
automation ,55A- environment for more than 21 years. 7oping to e4pand their
1
Annette Cardwell, "Pret-a-Porter PCS-the Shirt on Your Back Gets a High-Tech Ugrade," Ziff Davis Smart
Business for the New Econom! "#$$1%&
#
'ann (rought his in)entions to '*T in 1++1, and is considered to (e the catal!st ,or the de)elo-ent o, the
'*T .eara(le Co-uting /a(orator!&
0
He also (uilt the world1s ,irst co)ert ,ull! ,unctional .earCo- with disla! and ca-era concealed in
ordinar! e!eglasses in 1++2& His weara(le in)entions ha)e undergone nu-erous -odi,ications o)er the
!ears and as the world3s oldest c!(org his weara(le e4ui-ent allows hi- to )iew the real world through his
le,t e!e and his right e!e sees the ro5ection o, a co-uter screen that disla!s the rocessed i-ages
recorded (! the ca-era within the e!eglasses lens& Those rocessed i-ages ha)e (een -odi,ied (! 'ann
to ,ilter out ad)ertising and to disla! )arious te6t notes ne6t to o(5ects ,or which he would like additional
in,or-ation& 'ann3s .earCo- also has (io-etric ,eed(ack (uilt within the s!ste- to -onitor his heart rate
and )ital signs and data is inut into the s!ste- )ia a )oice recognition s!ste-&
(
potential customer base beyond 55A, wearable companies have taken #anns
wearable computer concept and have been developing the functionality and are now
remarketing their products toward the mass consumer market versus 55A market.
&orking closely with #ann and conse.uently, due to that partnership and
their vast number of intellectual patents, one of the largest of these wearable
computer companies is 8ybernaut 'orporation ,89:;- based out of 5airfa4, <irginia.
5ounded in (//1, 8ybernaut most signi6cant =.!. patent that has aided their market
dominance is for a >transferable core,> which is basically a *' 'ardsi"e computer
that contains all the brains and guts of a *'? +!* ,digitalsignal processor-, '*=,
memory, storage, $@A circuitry about everything e4cept the display and the
keyboard.
B
'urrently with oCces in Asia, Durope, the #iddle Dast and Africa, and
revenues of E/.F million in 2111, 8ybernaut has been able to apply its research,
development and commerciali"ation of wearable technology to provide wearable
solutions around the world. 8ybernauts product sales accounted for GBH of 2111
revenues and consulting, licensing and other, 3GH.
F
8ybernaut is the largest player behind wearable computing development and
diIusion and will provide a framework for discussing this new technology and the
strategies behind its development and marketing. This paper will outline the
wearable marketplace as well as the marketing, technical and policy challenges that
impact its mass consumer adoption. :y following the actions of 8ybernaut this paper
will show that strategies developed for new technology products must be developed
within the conte4t of network economics and must be focused on how to utili"e
standards, policy and patent agreements and corporate strategic partnerships in
order to gain the dominance in the market Ja necessity for the success of a product
reliant upon and impacted by network eIects and e4ternalities.
B
Car-en 7o(el, " The 8uture1s Here 7ow -- .eara(le PCs," eWeek, 'a! #9 #$$$&
2
Business&co-
2
+eveloping and investing in new product concepts on a corporate strategic
level re.uires a level of intelligence gathering about the current market need and
acceptance attitude toward the product as well as a prediction of what the future of
the market for the product would look like. &ith wearable computing, there is
currently a wellestablished need and demonstrated use of the technology within 55A
and there is a young, growing market of early adopters who might be interested in
purchasing a product which combines the functionality of their cell phone, *+A and
laptop all within one system with a greater range of mobility.
The mobile computing market has been predicted as an emerging market with
e4tensive growth potential. The Kartner group has labeled the wearable computing
as one of the hot technologies that will enter the consumer market within the ne4t
ten years. Additionally, their 2111 report predicts that by 211B there will be L11
million wireless data users. &hile this 6gure encapsulates wireless users via cell
phones, laptops, ,and more wellknown wearable devices like *+As- it is still a
signi6cant number. The research 6rm further predicts that by 21(1, 01 percent for
the population in developed nations will spend (1 times longer per day interacting
with people in the Meworld than in the physical one, and that by 2110, more than G1
percent of the population of the =nited states and Duropean =nion ages (F to F1 will
carry or wear a wireless computing and communications devices J and the number of
users that will rise to 0F percent by 21(1.
G
7owever, as this paper shall illustrate,
even though Kartner predicts that there will be a consumer market for this product,
8ybernaut faces a variety of challenges in transforming what was initially a 55A
device into a technology useful to mass consumers.
Pilot Testing
*artially due to the infancy of 8ybernauts market, it has become essential to
pilot test their products to determine if it meets customers needs and to gauge early
:
'ichael Bartlett, "Two Gartner Studies 8oresee a .ireless 8uture," Newsbytes, 'a! ; #$$1&
3
interest in the product. *ilot testing allows 8ybernaut to address user interface issues
that may present high barriers to a potential consumer purchase. +ue to the user
interface of wearable products, there are high switching costs involved for a
customer that wants to move from a desktop computing environment to a mobile
computing one. A signi6cant amount of training is re.uired, and a modi6cation of the
software for the task at hand is re.uired as well. Dach application may need to
adNust its user interface to take advantage of this platformOs mobility, speech
recognition capability, audio system and display. $t wonOt simply be enough to take
desktop applications, that take full advantage of a (13 key keyboard and a mouse,
and simply stick them on your belt.
0
$n addition, there are various movement
adNustments that need to be made in order for a desktop user to adNust to navigating
a wearable interface. $nstead of being able to move the cursor up on the screen by
moving the pointer in your hands vertically, for e4ample, the user needs to move the
pointing device in their hand forward. This represents a huge amount of learned
behavior that needs to be overcome in order to use the device.
8ybernaut has been actively pilot testing its new products within a variety of
organi"ations that could bene6t from wearable wireless technology. $n 211(, :ell
'anada announced that they would purchase 311 of 8ybernauts newest models the
#A < for their technicians to use. That purchase was largely based on the positive
feedback collected from the (/ technicians that were originally out6tted with the
technology during a small market test.
L
:rad 'hitty, the general manager of mobile
communications services for :ell 'anada, noticed that the devices saved the workers
an hour a day and the participants were so e4cited about the technology, we had to
literally beg trial participants to return the units.
/

;
<ick S-ith, "=!(ernaut 'o(ile Assistant," Reviews Online, 'a! 9 #$$$&
9
Ste)en Bonisteel, "Bell Canada Suites u with =!(ernaut .eara(le Co-uters," Newsbytes "#$$1%&
+
*(id&
B
8ybernauts 8yberPids was also the result of a pilot test within a speci6ed
market. $n the fall of 2111 after developing the 'apital Area 'onsortium for &earable
'omputer ;esearch, 8ybernaut decided to provide #A $< systems to 'onsortium
partners where they conducted studies of special education children using a
wearable computing solution. As a result of 8ybernauts success in the Ahio
'onventry %ocal !chool +istrict, 8ybernaut responded to market demand by
producing the 8yberkids brand, which is considered an Assistive Technology +evice
for disabled children.
(1
Product Development and Enhancement
*roduct development, product research and product enhancement based on
pilot testing is essential for wearable technology companies to remain competitive.
&earable companies have large budgets for research and development and those
departments are currently focused on making the technology more Qe4ible and less
noticeable for the wearer. 8ybernaut 'orp has been able to take advantage of
#oores %aw ,where the processing speed doubles every 2 years-
((
and have been
able to pass their increased eCciency in the manufacturing process on to their
customers through reducing the product price for new versions. Appendi4 A charts
8ybernauts products and features developed through their new versions of their
#obile Assistant. Their product improvements have been driven by technological
enhancements ,smaller, faster processors, etc- and customer feedback. The impact
of customer feedback is clearly illustrated in their most recent model, the *A#A that
lets users check email, listen to music and play games while on the move.
(2

1$
<o(ert Bi>ar, "The =!(erkids Pro5ect," "8air,a6, ?A@ =!(ernaut Cororation%&
11
'oore3s /aw as created in 1+:2 (! Gordon 'oore, the co-,ounder and chie, research scientist o, *ntel
Cororation, who suggested that the rocessing ower and seed o, an! electronic calculating de)ice
dou(led e)er! 19 -onths, while the rice ,or that technolog! declined (! a(out 02 ercent e)er! !ear-
reresenting e6onential growth&
*an Aukes and Ted 'cCain, "/i)ing on the 8uture Bdge," Technology & earning, Aanuar! 1+++&
1#
=!(ernaut Cor, ".eara(le Co-uters ,ro- =!(ernaut Shiing Soon," "#$$#%&
F
*roduct enhancements that have been made to address the technical
performance issues. 5or e4ample, the systems with $ntel chips and &indows A!
,operating system- run into problems. $ntel chips tend to run hot, and &indowsO icon
based interface is distracting when displayed on an eyesi"e display. %inu4 is also the
A! of choice for !teven #ann. >The icons get in the way,> #ann said. 7is
personali"ed wearable computer runs on his &A! ,&ear'omp Aperating !ystem-,
which is based on KR= %inu4. &A! is free of applications and, so far, viruses, he said.
After months of heated customer re.uests ,mostly from Durope-, in (/// 8ybernaut
developed a #obile Assistant that could run on %inu4 J which has inherent network
capabilities and doesnt heat up as much as &indows.
(3
:attery life is also an issue
for wearable computing. 8ybernaut is researching alternatives through its partnership
with +'7 Technologies, which develops hydrogen fuel cells that are a hotswappable
battery option.
Potential Barriers to Mass Consumer Adoption
$n (//F, futurists de6ned the features holding back the wearable computing
market. Among the laundry list were high costs, coverage gaps and a plethora of
applications.
(B
The industry has responded to these challenges by vertically
integrating to reduce costs, and bundling devices to enhance interoperability. 9ears
later, coverage gaps and a plethora of noninteroperable devices still e4ist, but fewer
applications are in the marketplace, and the players like 8ybernaut with their focus
on developing e4clusive licensing agreements in order to create a semivertically
structured business is allowing them to gain a large portion of the wearable
computing market.
:eyond issues of interoperability, there are other variety of other issues that
plague the wearable computing market that need to be resolved before this
technology will be adopted on a broad scale. !ome of the issues are technical in
10
<e(ecca S!kes, "=!(ernaut 7ow Has /inu6 Cerating S!ste- ,or .eara(le Pcs," Networ! World "1+++%&
1D
Aoanie .e6ler, ".ireless Eata ?endors Bundle u against the Cold," Networ! Worl"& 1#, no& D0 "1++2%&
G
nature and have been discovered through its pilot testing and customer feedback
letters. #any of these issues are being addressed and solved through corporate
partnerships with 6rms that have intellectual capital or resources to more eCciently
solve the problem.
8ybernaut is not alone in the wearable technology market and most of its
competitors have at one point been its partners. As the industry leader, however,
8ybernaut has more years of e4perience developing and testing the technology.
Among the ranks of its competitors are $:#, <ia $nc, $nteractive !olutions, *alm,
Teltronics, 'harmed Technology and a few others. 7owever, because 8ybernaut
holds more wearable computing patents than any other, chances are the road to
mass acceptance of such devices will go through 8ybernaut.
(F
8ybernaut 'orporation
has leveraged e4clusive patent and supplier agreements to enhance their market
competitiveness. $n the new world of network economics, it is essential to maintain
control and patent technologies and the most successful 6rms encourage
consolidation through vertically integrating its suppliers and distributors under one
roof or at the very least establish e4clusive licensing agreements.
Appendi4 : illustrates 8ybernauts roster of partners over the years.
8ybernauts partnerships assist the company in speeding up wearable technology
development. The partnership with $:# and 8ybernaut for e4ample, aimed at
e4panding the e4isting relationship between 8ybernaut and $:# for speech
technology, and combining the patent positions and knowhow obtained by
8ybernaut in the wearable *' area with $:#s resources.
(G
Additionally, at the $:#
Almaden ;esearch 'enter they are studying the sociological aspects of using
wearable computers and what situations they might be useful research that will be
essential to both $:#s and 8ybernauts marketing eIorts
(0
12
7o(el, #$$$&
1:
"*'B 'akes .eara(le PC 'o)e," Electronics Wee!l! "1+++%&
1;
To- 8ore-ski, ".ear *t," Electronics Wee!l! "1++;%&
0
$n addition to strategic partnerships, 8ybernaut has recently ac.uired
businesses in an attempt to vertically integrate its product development process. An
April 0, 2111, 8ybernaut ac.uired 8!$, a provider of enterprise management services
and software for proNects, maintenance and workQow. An April 0, 2111, 8ybernaut
ac.uired !elfware, $nc, a company focused on training e4ecutives to manage the
interaction between their thoughts and computer input.
(L
:y integrating its suppliers
under one organi"ational structure and is able to take advantage of economies of
scope that will increase eCciency and ultimately result in a better product for the
user.
The other issues that limit the mass adoption ,sales- of wearable technology
include standards and policy issues. An the technical side, a limitation on network
bandwidth ,when downloading from the $nternet- limits the speed and aIects the
type and .uality of information that can be access by mobile technology. 'ustomers
have also e4pressed sensitivity to the si"e of the device and to its battery life. There
is room for technological improvement in speech recognition technology as well. $:#
'orporations <ia<oice is the one of the most technologically advanced speech
recognition programs, and in noisy environments, users can still e4perience
problems. The #A $< displays are hard to read in bright sunlight.
(/
An the policy side, wearable and mobile computing is being inhibited by the
lack of a single standard for mobile devices and a lack of single standards for the
wireless data network.
There are various standard issues that present roadblocks to broadband mobile
computing adoption by the consumer market. A prominent feature of mobile
computing is the ability to communicate while on the go with other wearable
computing users or cellular phone users. 'ommunication from wearable devices
relies on a stable communication network and interoperability between devices.
=niversal wireless coverage to run these devices is not yet a reality, however, and
19
Business&co-, "=!(ernaut Pro,ile&"
1+
#ames Tasche!$ %There &s a Nee"$% Smart 'artner ()***+,
L
rather than relying on a national wireless data network ,which is currently being
stymied in legislative hearings- the industry is moving toward using :luetooth
technology within their systems in conNunction with &i5i hubs to obtain connection to
e4isting wired networks connected to the $nternet.
&earable computing is reliant upon two types of network communication
standards. The 6rst is the :luetooth technology ,or standard- that allows various
devices to automatically 6nd and connect to each other to create a *ersonal Area
Retwork ,*AR-. :luetooth was originally designed by Dricsson to replace cables
running between devices like computers and printers or cell phones and headsets,
the system allows up to L devices to connect to each other as long as they have the
:luetooth enabled technology embedded and they are within (1 feet of each other.
21
:luetooth allows interconnection within smaller distances between wearable
computing users creating an $nternetstructured network. +ue to its organic growth
structure, this type of network is most valuable and covers the largest areas when
there are a large number of users, but users will not Noin the network unless they see
a bene6t to do so ,often based on the networks reach and content .uality-.
=nfortunately, wearable computing users are also depended upon protocols to
provide $nternet connectivity and that is where current standard setting challenges
will create communication diCculties for wearable computing users. The wireless
data market is currently inundated with a variety of ways to interconnect wirelessly,
and with no technology as the current industry standard, none of the wireless options
have a broad enough range to provide universal connectivity to the $nternet for
wireless users.
=nfortunately, the wireless market is currently serviced by a variety of
wireless options that all run on a hub and spoke system that is prone to network
bottlenecks when the traCc reaches a certain limit and is reliant upon one point of
failure ,unlike the $nternets structure where one point of failure does not result in
#$
Brika Aoniet>, "Auto-atic 7etworks," -&T Technology Review "#$$#%&
/
failure of the network-. $n contrast, with all of the :luetooth enabled devices acting,
as routers in the network, bottlenecks created by an increase in traCc are not an
issue and total network failure does not occur.
2(

All of these wireless technologies run on the unlicensed 2.B K7" radio
fre.uency, which has the potential to cause transmission errors and is currently the
maNor concern for wireless standard setting bodies like the $DDD L12.(F working
group.
22
The good news is that :luetooth is .uickly becoming an industry standard
and it is predicted that in 211G,:luetooth will outnumber &%AR ,&ireless and %ocal
Area Retworks- tento one and there will be 23F million :luetooth enabled mobile
phones, laptops and personal digital assistants ,*+As-.
23
$n order to get a :luetooth enabled device to connect to the nearest &i5i
,wireless- access point, wearable users can utili"e the recently developed Dmerald
terminals which allows &i5i signals and :luetooth signals ,which e4ist on the same
band of spectrum- to coordinate their signals to create $nternet connectivity.
2B
The
mobile device connection, to a wireless and then to the wired network has not been
completely standardi"ed, however, and universal standards for that connection still
need to be developed.
Preparing the Market
:eyond managing and developing a premium product that has been adapted
to the customers needs, 8ybernaut is involved in educating the market about
wearable technologies. Rot surprisingly, seventy6ve percent of the 6rms marketing
budget goes into building awareness of the wearables category.
2F
$nitially focused on
providing mobile computing as a replacement for old 55A technologies, 8ybernaut
has been moving to promote its wearable technology within the mass consumer
market with campaigns targeted to early adopters and technology used by children
#1
Aoneit>& #$$#&
##
Scott 'ace, "Breaking the #&D 'H> Tra,,ic Aa-," Boar"watch -aga.ine 1D, no& 9 "#$$$%&
#0
Ste)e Gold, "There1s <oo- ,or Both Bluetooth and .-/A7," Newsbytes "#$$1%&
#D
Bo( Brewin, "Us to Eelo! Bluetooth, .ireless /an 7etwork," /om0uterworld "#$$1%&
#2
Ste)e Eitlea, "How Big a 'arket ,or .eara(les," -/ Technology -ar!eting &ntelligence, August #$$$&
(1
with disabilities. &hereas their initial marketing to companies with 55A was focused
on the features and eCciencies of the technology, the company has moved to
language and marketing concepts that appeal to the early adopter market with
advertisements in &ired and ad copy that compares the potential customer with
%aura 'roft, the technology enhanced female heroine in Tomb ;aider.
8ybernaut is additionally involved in various awareness building initiatives
which including providing support to a worldwide university program that encourages
wearable *' use in computer science departments at over 21 universities on 6ve
continents. 8ybernaut also sponsers various conferences including the $nternational
'onference on &earable 'omputing in order to increase interest in wearable
computing. $nitially 8ybernaut promoted its products primarily through its website
or wearable systems resellers and minimally in nuclear or industrial automation trade
publications. +uring the 2111 holiday season, however, 8ybernaut partnered with
upscale retailer 7ammacher !chlemmer in Rew 9ork, :everly 7ills and 'hicago in an
attempt to reach the early adopter consumer market. They have also unveiled
showcase spaces in two windows in *ark Ave. side of #anhattans &aldorf Asortia.
2G
$f 8ybernaut feels like it can rest in its product development eIorts for even a
second, its competitors will .uickly outpace it. The wearable research that is currently
being conducted by its competitors is focused on making wearables even more
wearable. Keneral Dlectric, +A;*A ,+efense Advanced ;esearch *roNects Agency-,
and +upont are currently fueling millions into developing new ete4tile technology
that will merge fashion and technology with wearable computing. They are focused
on more than Nust making the technology look cool but are also interested in
making the technology light weight, physically Qe4ible, regenerative after wiring
breaks, and most importantly, washable. &earable computing of the future will allow
#:
*(id&
((
the user to put on a baseball cap and glasses rather than being wired into a system
that currently consists of a waist belt, glasses and mouthpiece with wires connecting
all three.
8ybernaut decision makers feel that the company is well positioned to adapt
to future technological and social environments. The market for wearable computing
and related technologies has advanced dramatically in the past year,> said Ddward K.
Rewman, chairman, president and 'DA for 8ybernaut.> As a result of our leadership
position and our years of e4perience in this market, we now know who the early
adopters of this technology are and can target them for nearterm revenue growth.
This will allow us to scale our business and increase value to stakeholders by
generating more rapidly increasing revenues without a corresponding increase in
e4penses.>
20
As long as 8ybernaut clearly keeps its potential customers in mind,
responds to their concerns and suggestions and strengthens their corporate
partnerships to guarantee the market dominance necessary for industry success,
8ybernaut will remain to be the largest player within the wearable computing realm
and in less than a decade from now, a 8yberkids backpack will be the hottest holiday
season toy.
#;
"=!(ernaut <educing Cerating B6enses (! Twel)e to Twent! 'illion Eollars," "#$$#%& Press <elease&
8air,a6, ?A
(2
Appendix A
Nam
e
P
r
o
c
e
s
s
o
r
S
p
e
e
d
H
a
r
d
r
i
v
e

a
m
!
e
i
g
h
t
C
a
r
d

S
l
o
t
s
"
e
a
t
u
r
e
s
P
r
i
c
e
#A $ 2GG #7" *entium
#a4
B K: (2L
#7"
( S lbs. +uel *'#'$A
cardbus slots
&orn on belt, voice
activated, head
mounted display
#A $$ A#+ FLG (33 #7"
processor
2 K: 32 #: 2 lbs.T (2
ounces
head
display
Type $$$ *' 'ard
!lots
EB//F
,base unit-
#A $< 233 #7" *entium 3 K: 32 #: ( lb. Type $$ *' 'ard
!lots
,5ully e.uipped
version- covers
head and both
arms, and adds (1
in. to the waist.
!tarts at
EFBL1
fully
e.uipped?
E/,011
#A < F11 #7" $ntel
#obile 'eleron
2F K: (2L2FG
#:
( lb. E3,//F
*oma 7itachi 32bit (2L
#7" ;$!'
( K:
microdrives
32 #: (1.L
ounces
'ompact
5lash slot, (
=!: port
&ireless modem E(,B//
&A$ 7itachi (2L #7" ((
ounces
E2,111
(3
Appendix B
#
Partner Technology Beneft Date of
Initial
Agreement
Dnpointe +istribution +istributes product in Rorth
America and provides sales,
marketing and technical
support
(//L
$:# !peech
recognition
technology
!peech recognition
technology
2L
(///
'apella
'omputers
;apid Application
+evelopment
Technology
!peechenabled the
technology to allow users to
.uickly assemble speech
enabled Dlectronic #anuals.
2/
2111
'ommunication
$ntelligence
'orporation
7andwriting
recognition
Allow customers to utili"e
digital signatures for legally
binding ebusiness solutions.
31
/2111
!ony +igital
*roducts
#anufactures
7ardware
(//L
7ewlett *ackard +istribution
*artner
+istributes product in
Durope, #iddle Dast and
Africa
(//L
+'7 Technology
$nc.
7ydrogen 5uel
cells
Dnables user to hotswap
their batteries J allowing the
system to run for a total of
(22B hours
3(
2111
7itachi 'orp &$A ,&earable
$nternet
Appliance-
#anufacture and sell the
product to 8ybernaut for
them to market and sell it to
consumers
211(
#icrovision $nc. ;etinal !canning
+isplay
Agreement to market a fully
daylight readable and see
through virtual display
32
2112
Te4as $nstruments +igital signal
processors
7ands free operation
through speech recognition
211(
F
This is (! no -eans a co-lete list, (ut rather is a de-onstration o, the )ariet! o, artnershis =!(ernaut
has de)eloed&
#9
Blectronics .eekl!& 1+++&
#+
"Ee)elo-ent So,tware ,or .eara(le Co-uters," Software World #1, no& 2 "#$$$%&
0$
"Co--unications *ntelligence Cor& C*C, =!(ernaut Bnter Strategic Partnershi to Ad)ance B-Business
through Bio-etric *denti,ication," /om0uter 1ser 19, no& 11 "#$$$%&
01
Bo( .oods, "=!(ernaut1s .eara(le PCs to Power u-with .ater," Newsbytes "#$$$%&
0#
'ichael Bruno, "=!(ernaut Shares Au- on ?irtual Eisla! Announce-ent," Newsbytes "#$$$%&
(B
Bi$liograph%
:artlett, #ichael. >Two Kartner !tudies 5oresee a &ireless 5uture.> Newsbytes, #ay 0
211(.
:i"ar, ;obert. >The 8yberkids *roNect.> 5airfa4, <A? 8ybernaut 'orporation.
:onisteel, !teven. >:ell 'anada !uites up with 8ybernaut &earable 'omputers.>
Newsbytes ,211(-.
:rewin, :ob. >=ps to +eploy :luetooth, &ireless %an Retwork.> Computerworld
,211(-? L.
:runo, #ichael. >8ybernaut !hares Uump on <irtual +isplay Announcement.>
Newsbytes ,2111-.
:usiness.com. >8ybernaut *ro6le.>
'ardwell, Annette. >*reta*orter *csthe !hirt on 9our :ack Kets a 7ighTech
=pgrade.> Zif Davis Smart Business for the New Economy ,211(-? B1.
'omputer =ser.>'ommunications $ntelligence 'orp. '$', 8ybernaut Dnter !trategic
*artnership to Advance D:usiness through :iometric $denti6cation.> (L, no.
(( ,2111-? 0L.
+itlea, !teve. >7ow :ig a #arket for &earables.> MC Technoloy Mar!etin
"ntellience, August 2111, (G.
Dlectronics &eekly. >$:# #akes &earable *c #ove.> ,(///-? (2.
5oremski, Tom. >&ear $t.> Electronics #ee!ly ,(//0-? (3.
Kold, !teve. >ThereOs ;oom for :oth :luetooth and &%an.> Newsbytes ,211(-.
Uoniet", Drika. >Automatic Retworks.> M"T Technoloy $eview ,2112-? 212(.
#ace, !cott. >:reaking the 2.B Kh" TraCc Uam.> Boardwatch Maa%ine (B, no. L
,2111-? FG.
#c'ain, $an Uukes and Ted. >%iving on the 5uture Ddge.> Technoloy & 'earnin,
Uanuary (///, 31.
Robel, 'armen. > The 5utureOs 7ere Row &earable *cs.> e#ee!, #ay 2L 2111.
!mith, ;ick. >8ybernaut #obile Assistant.> $eviews (nline, #ay L 2111.
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!ykes, ;ebecca. >8ybernaut Row 7as %inu4 Aperating !ystem for &earable *cs.>
Networ! #orld ,(///-.
!oftware &orld. >+evelopment !oftware for &earable 'omputers.> 2(, no. F ,2111-?
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Taschek, Uames. >Accessories #ake the Aut6t.> Smart )artner ,(///-.
VVV. >There $s a Reed.> Smart )artner ,(///-.
&e4ler, Uoanie. >&ireless +ata <endors :undle up against the 'old.> Networ! #orld
(2, no. B3 ,(//F-? (2.
&oods, :ob. >8ybernautOs &earable *cs to *ower upwith &ater.> Newsbytes ,2111-.
8ybernaut 'orporation. >&earable 'omputers from 8ybernaut !hipping !oon.>
,2112-.
VVV. >8ybernaut ;educing Aperating D4penses by Twelve to Twenty #illion +ollars.>
,2112-.
2
&%$ernaut Corporation's Strateg% (or
Creating Consumer Demand (or !eara$le
Computing Products
by
Patherine &atier
#PTK 2/1(1
*radeep ;au
April 23, 2112
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