10/23/2014 Hotels and Motels - Industry Data and Analysis

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Hotels and Motels

SIC 7011 | NAICS 721110
The following guide to industry information, research, and analysis provides sources for industry trends and
statistics, financial ratios, salary surveys, and more.
Select from the following page sections or scroll below to see a complete listing of available resources:
Industry Analysis, Statistics, Trends, and Forecasts
Financial Information and Financial Ratios
Compensation and Salary Surveys
Business Valuation Resources
For resource guides specific to other industries, see our index which lists resource guides by SIC code
for over 400 industries.
Industry Analysis, Statistics, Trends, and Forecasts
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Hotels & Motels (view report)
Hotel Franchises (view reports)
Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with
special focus on the underlying structure and external forces and relationships that affect industries and
their performance. Report contents include:
Sample report is available online.
American Hotel & Lodging Association
Information resources available from this trade association include:
Lodging Industry Profile
http://www.ahla.com/
Introductory section provides a statistical overview of lodging industry, with industry-wide statistics provided
including average occupancy rate; average daily rate; revenue per available room; breakdown of properties
and rooms by location, rate, and size; and customer demographics. All information is available free online.
Lodging Survey
http://www.ahla.com/
Biennial survey provides a detailed analysis of lodging services, facilities, and trends, with topics covered in
the survey including property features, room configurations, food and beverage services, amenities offered,
housekeeping, security and technology, and renovation activities. Survey is available to members only.
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Hotel, Motels, and Resorts
http://www.firstresearch.com
First Research profiles cover key aspects of an industry's size, scope, and operations, recent news and
developments, business challenges, issues, trends, and opportunities, and include a five-year revenue
growth forecast. Profiles are updated quarterly and include:
Sample report is available online.
STR, Inc.
Market Forecast / Trends Report
http://www.str.com/products/
"Market Forecast" and "Trends Report" provide detailed historical and forecast data for supply, demand,
revenue, occupancy, average daily rate (ADR), and revenue per available room (RevPAR) by geographic
market (and for the historical "Trends Report", also by market segment, e.g., luxury, upscale, midscale,
economy, and independent) in an Excel spreadsheet format. Sample reports can be downloaded online.
PKF Hospitality Research
Hotel Horizons
http://www.cbre.us/pkf-consulting/
Quarterly econometric forecast model provides five years of historical and forecast data for supply, demand,
average daily rate, and revenue per available room (RevPAR) on a national, local, multiple, and custom
market basis. National report includes breakouts for six chain-scale segments and six location categories,
while local market reports include breakouts for upper-priced and lower-priced segments within the market.
More Resources
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Financial Benchmarking Data
Industry Financial Ratios
Hotels and Motels
http://www.bizminer.com Search for "721110"
Five-year comparative financial statement analysis includes income statements with expense detail,
balance sheets, cash flow analysis, and key financial and operating ratios, with detailed benchmarking data
available by sales size range on a national, state, and metropolitan area level.
Sample reports are available online.
PKF Hospitality Research
Information resources available from this organization include:
Trends in the Hotel Industry
http://www.cbre.us/pkf-consulting/
Annual publication provides revenue and expense data by property type (e.g., full service, limited service,
suite, convention, resort) on a national and regional basis, and includes detailed breakdowns of departmental
revenues, costs, and expenses (e.g., rooms, food and beverage, other) and other operating expenses (e.g.,
sales, general and administrative, maintenance, utilities, management fees, property taxes, and insurance).
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BenchMarker
http://www.cbre.us/pkf-consulting/
Custom benchmarking service allow users to extract detailed revenue and expense data from the "Trends
in the Hotel Industry" report above for a specific group of comparable properties on an aggregate basis, with
selection criteria for customized reports including property type (e.g., full service, limited service, suite, resort,
convention), number of rooms, affiliation, management firm, ownership, year founded, and geographic area.
STR, Inc.
HOST Almanac
http://www.str.com/products/
Annual financial analysis report provides detailed revenue and expense data by department on a ratio-to-
sales, per-available-room, and per-occupied-room-night basis, with custom reporting option allowing for data
selection by level of service (e.g., full service, limited service), price category, size of property, age, location,
and geographic area. Sample excerpts from the report including the table of contents can be viewed online.
More Resources
Compensation and Salary Surveys
HVS Global Hospitality Services
North America Property Compensation Reports
North America Lodging Corporate and Property Compensation Report
http://www.hvs.com/bookstore/
Biennial compensation reports provide base salary and incentive information for corporate level executives
and property-level leadership positions in the North American market, with compensation for property-level
job positions broken out by property class, property type, room count, location, and geographic market.
WageWatch, Inc.
Hospitality Benchmark Compensation Survey
http://www.wagewatch.com/
Online subscription service provides compensation data for personnel employed in the hotel, gaming, and
golf industries, with survey results filterable by property type (e.g., full service, limited service, and vacation
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ownership) on a national, state, regional, or metropolitan area basis. Complete list of job positions included in
the survey and sample survey results can be viewed online, with online survey demo available upon request.
ERI Economic Research Institute
Lodging and Hospitality Salary Survey
http://www.erieri.com/
Annual salary survey provides compensation data from ERI Assessor, government, and survey participant
databases for personnel employed by hotels, motels, bed and breakfasts, and other short-term and longer-
term lodging accommodations, with survey results available on a national and regional level. Complete listing
of job positions included in the survey and sample pages for selected job positions are accessible online.
More Resources
Business Valuation Resources
Appraisal Institute
Hotel Market Analysis and Valuation: International Issues and Software Applications
Rushmore, et al., Appraisal Institute, 2012
http://www.appraisalinstitute.org/
Valuation guide provides an in-depth discussion of the market analysis and valuation of hotels in the U.S. and
other selected markets, with topics covered including current state of the lodging industry, development of
the industry in various global markets, supply and demand for lodging accommodations, performing a market
study, forecasting revenues and expenses, and the valuation process. Table of contents is available online.
PKF Hospitality Research
Hospitality Investment Survey
http://www.cbre.us/pkf-consulting/
Annual investor survey provides information on investment criteria employed for hotel transactions over the
past 12 to 18 months, with data provided in the report including capitalization rates (e.g., trailing 12 months,
forward 12 months, and terminal), internal rate of return/discount rate, equity yield, cash on cash return,
holding period, loan term, interest rate, amortization period, debt coverage ratio, and loan-to-value ratio.
STR, Inc.
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Hotel Transaction Almanac
http://www.str.com/products/
Annual publication provides an overview of historical trends in deal volume and pricing and a discussion of
major deals and most active markets, and also includes information on valuation parameters (e.g., price per
room, room revenue multiples, and capitalization rates) and financing terms (e.g., loan term, interest rate,
amortization period, and loan-to-value ratio) broken down by property class, location, and geographic region.
BVMarketData
Private Company Sales Transactions
Pratt's Stats | BIZCOMPS
Free "Visitor Search" allows users to search private company sales transactions by business description for
comparable business sales transaction data, including revenue, earnings, and EBITDA multiples.
More Resources
Related Industries:
Bed and Breakfast Inns
Recreational Vehicle Parks & Campgrounds
Spa Resorts and Day Spas
Travel Agents and Agencies
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