CHAPTER 2

MARKET STUDY
INTRODUCTION
The market study is the most essential part of this feasibility study. This study
includes the demand, supply, demand and supply situation, pricing strategies, marketing
program, promotions, and marketing budget. A careful analysis of the demand and supply
of the product is needed for it dictates the feasibility and profitability of the entire project.

GENERAL OBJECTIVE
In order to achieve a certain goal, the objective must be ascertained. The general
objective of this study is to determine the marketability of the product or service. This
includes the demand and supply situations, pricing strategies and marketing programs,
and the survey results.

SPECIFIC OBJECTIVE
Also, this study seeks to determine the following specific objectives:
1. The size, the nature, and growth of total demand for the product;
2. The description and price of the service to be rendered;
3. The supply situation and the nature of competition;
4. The different factors affecting the market of the product; and
5. The appropriate marketing program for the product.

BUSINESS DESCRIPTION
The business, Imprints, intends to penetrate the markets of T-Shirt Printing within
Quezon City. The effectivity of the strategies would take effect and align on the key
success factors and different external influences within the internal and external body of
the business. Facts are purely based on research methods utilized within the time duration
of preparation.
For this business plan, t-shirt printing is then aligned to necessary criteria to find a
certain target market. By finding compatible data, the plan seeks potential feasibility and
success. Imprints acquired the presented target markets through these segmentation
bases:
Target Market:
Imprints target markets compose of:
1) Adolescence comprises of 13 19 year-old individuals
2) Young Adult/Adults comprises of young income-generating professionals, 20 40
years of age
Secondary Priorities for targeting include:
1) Group Markets markets who buy in bulk or may contain individuals who can be
induced to buy.
Schools & Educational Institutions Schools are also in need for bulk orders
within purposes of events or attire requirements. Examples of this purpose are:
Intramurals shirts which almost all the students are required to have (Grade school to
High School, School Fair shirts, acquisition of school organization attires, School
Varsity shirts for sports, and other alike. Schools & Educational Institutions can be a
source of a large-base purchase but a disadvantage over revenue can occur when a
discount for a bulk-order is requested. Settlement over such issue could be the
solution such as agreements of meeting halfway to gain a win-win situation.
Business/Offices Businesses are in need of team building shirts, company
shirts, company souvenirs and giveaways that we can most likely provide. The
companys trendy designs would be our main attraction them to acquire dealings with
us. With our repertoire of designs and our creative designing team it would be easy to
have customizations with varieties of prices.
Organizations/Groups Imprint can also provide group shirts (friends, family,
teams, dance troops, etc.). In such market, requirements would be most likely within
customized designs for their own to acquire a certain trademark to the people or
uniqueness..
Couples Couples could be a small market / may not be a trend anymore but
provision of products over celebrations, anniversaries and especially during
Valentines can be a source of revenue.
Sports Teams Examples such as: Neighbourhood League, Amateur Team,
Professional Teams, Company Sports Teams would be potential sources of revenue.
Specials Events Catering in special events would be a potential source of
revenue. Having a functional need for t-shirt print would result to large revenue (e.g.
t-shirts prints for the purpose of theme attires, souvenirs, gifts, etc.). Examples of
special events are: weddings, birthday party celebrations, debuts, gaming
tournaments, fun runs, concerts, voluntary causes, etc.
Potential compatibility to traits:
Impulse buyers
Quality-seekers
Trend-following individuals
Yearns for sophistication

DEMAND SITUATION

To develop Imprints targeting strategies and marketing efforts necessary, demand
analysis helps the business in order to measure the current demand as well as project the
future demand. The location of our proposed business is at 302 Boy Scout Circle Tomas
Morato Avenue, Diliman, Quezon City. The number of the respondents in the survey is
computed through Slovins Formula:

Where:
n = number of respondents
N = population
e = margin of error set at 5%



















Survey Results:
A. Personal Background

1. Distribution of the Respondents According to Age


Table 1. Distribution of Respondents According to Age
Age Bracket Frequency Percentage
13 to21 years old 182 45%
22 to 40 years old 137 34%
41 to 64 years old 63 16%
64 years old and above 18 5%
Total 400 100%

The pie chart portrays the distribution of the respondents according to age. The
result shows that 182 or 45% of the respondents are from the age of 13 to 21 years old,
137 or 34% of the respondents are from the age of 22 to 40 years old, 63 or 16% of the
respondents are from the age of 41 to 64 years old, and 18 or 5% of the respondents are
from the age of 64 years old and above. It shows that the majority of the respondents are
from the age of 13 to 21 years old.
2. Distribution of the Respondents According to Sex
45%
34%
16%
5%
13-21 years old
22-40 years old
41-64 years old
64 years old and above

Table 2. Distribution of Respondents According to Sex
Sex Frequency Percentage
Male 159 60%
Female 241 40%
Total 400 100%

The pie chart portrays the distribution of the respondents according to sex. The
result shows that 159 or 40% of the respondents are male and 241 or 60% of the
respondents are female. It shows that the majority of the respondents are female.


3. Distribution of the Respondents According to Social Status

40%
60%
Male
Female
49%
35%
16%
Student
Employed
Unemployed
Table 3. Distribution of Respondents According to Social Status
Social Status Frequency Percentage
Student 198 49%
Employed 140 35%
Unemployed 62 16%
Total 400 100%

The pie chart portrays the distribution of the respondents according to social
status. The result shows that 198 or 49% of the respondents are students, 140 or 56% of
the respondents are employed, and 62 or 16% of the respondents are unemployed. It
shows that the majority of the respondents are students.
4. Distribution of the Respondents According to Weekly Allowance for Students

Table 4. Distribution of Respondents According to Weekly Allowance for Students
Weekly Allowance Frequency Percentage
Less than P500 23 12%
P501 to P750 54 27%
P751 and above 121 61%
Total 400 100%

The pie chart portrays the distribution of the respondents according to their
weekly allowance for students. The result shows that 23 or 12% of the respondents have
weekly allowance of less than P500, 54 or 27% of the respondents have weekly
allowance of P501 to P750, and 121 or 61% of the respondents have weekly allowance of
P751 and above. It shows that the majority of the respondents have weekly allowance of
P751 and above.
12%
27%
61%
Less than P500
P501- P750
P751 and above
5. Distribution of the Respondents According to Monthly Income for Employees

Table 5. Distribution of Respondents According to Monthly Income for Employees
Monthly Income Frequency Percentage
Less than P10,000 22 16%
P10,001 to P15,000 42 31%
P15,001 to P20,000 38 28%
P20,001 and above 34 25%
Total 400 100%

The pie chart portrays the distribution of the respondents according to their
monthly income for employees. The result shows that 22 or 16% of the respondents have
monthly income of less than P10,000, 42 or 31% of the respondents have monthly
income of P10,001 to P15,000, 38 or 28% of the respondents have monthly income of
P15,001 to P20,000, and 34 or 25% of the respondents have monthly income of P20,001
and above. it shows that the majority of the respondents have monthly income of P10,001
to P15,000.







16%
31%
28%
25%
Less than 10 000
10 001- 15000
15001- 20000
20001 and above
6. Distribution of the Respondents According to Savings in a Month

Table 6. Distribution of Respondents According to Savings in a Month
Savings in a Month Frequency Percentage
Less than P500 22 5%
P501 to P1,500 69 17%
P1,501 to P2,500 88 22%
P2,501 to P3,500 98 25%
P3,501 and above 123 31
Total 400 100%

The pie chart portrays the distribution of the respondents according to their
savings in a month. The result shows that 22 or 5% of the respondents have savings of
less than P500, 69 or 17% of the respondents have savings of P501 to P1,500, 88 or 22%
of the respondents have savings of P1,501 to P2,500, 98 or 25% of the respondents have
savings of P2,501 to P3,500, and 123 or 31% of the respondents have savings of P3,501
and above.






.
5%
17%
22%
25%
31%
Less than 500
501- 1500
1501- 2500
2501- 3500
3501 and above
B. T-Shirt Preferences

1. How many times are you willing to buy customized t-shirts in a year?

Table 7. Distribution of Respondents According to Times they buy Customized Shirts.
Number of Times They Buy
Customized Shirts
Frequency Percentage
Never 30 7%
Once 15 4%
2 to 5 130 33%
6 to 10 213 53%
Above 10 12 3%
Total 400 100%

Of the total number of respondents, 30 or 7% of the respondents answered that
they never ordered customized shirts while 15 or 4% of the respondents answered that
they ordered customized shirts once. 130 or 33% of the respondents answered that they
ordered 2 to 5 times, 213 or 53% of the respondents answered 6 to 10 times, and 12 or
3% of the respondents answered for above 10 times.





7%
4%
33%
53%
3%
Never
Once
2 to 5
6 to 10
above 10
2. If you were to order customized printed shirts, would you give your own design or
choose within the store?

Table 8. Distribution of Respondents According to Whether They Choose a Design
or Give a Design

Classification Frequency Percentage
Choose a Design 137 34%
Give a Design 263 66%
Total 400 100%

263 or 66% of the respondents answered that they will give their own designs while
137 or 34% of the respondents answered that they will choose designs within the store.
3. Number of Designs

34%
66%
Choose a Design
Give a Design
10%
90%
Single
Multiple
Table 9. Distribution of Respondents According to Number of Designs They Want
Number of Designs Frequency Percentage
Single 41 10%
Multiple 359 90%
Total 400 100%

359 or 90% of the respondents answered that they want multiple number of
designs while 41 or 10% answered they only want single design.
4. Category of Design you like?


Table 10. Distribution of the Respondents According to Category of Designs They Like
Category of Designs Frequency Percentage
Quotes 65 16%
Numbers 86 21%
Cartoons/Animations 146 37%
Memes 103 26%
Others 0 0
Total 400 100%

Majority of the respondents answered cartoons/animations as the category of the
design that they want for their shirts, with 146 answers or 37% of the respondents. 103 or
26% of the respondents answered that they want memes as the design while 76 or 20% of
the respondents answered numbers. Only 86 or 21% of the respondents answered quotes
as design.

16%
21%
37%
26%
0%
Quotes
Numbers
Cartoons/animations
Memes
Others
5. If you are willing to buy a high-quality shirt, how much are you willing to pay?

Table 11. Distribution of Respondents According to How Much Theyre Willing to Pay
Price Range Theyre Willing to Pay Frequency Percentage
P250 to P300 89 22%
P301 to P350 93 23%
P351 to P400 69 17%
P401 to P450 72 18%
P451 to P500 55 14%
P501 and above 22 6%
Total 400 100%

Most of the respondents answered that they are willing to pay P301 to P350 to
buy a high quality shirts, with 93 answers or 23% of the respondents followed by P250 to
P300 with 89 answers or 22% of the respondents.







22%
23%
17%
18%
14%
6%
P250-P300
P301-P350
P351-P400
P401-P450
P451-P500
P501 and above

6. What buying method do you prefer?

Table 12. Distributions of Respondents According to Buying Method They Prefer
Buying Methods Frequency Percentage
Online 92 23%
Walk in 293 74%
Telephone 10 3%
Total 400 100%

Of the total number of respondents, 293 or 74% of them prefer walk in as a
buying method while 92 or 22% of them prefer online. Only 10 or 1% of the respondents
prefer to buy via telephone.








23%
74%
3%
Online
Walk in
Telephone
7. Would you like to avail high-quality shirts?

Table 13. Distributions of Respondents According to Who Will Avail High Quality Shirts
Classification Frequency Percentage
Yes 369 92%
No 31 8%
Total 400 100%

369 or 92% of the respondents answered that they like to avail high quality shirts
and only 31 or 8% of the respondents answered they dont like to avail high quality
shirts.
8. What kinds of shirts do you prefer?


92%
8%
Yes
No
14%
20%
21%
15%
17%
13%
V-Neck Plain
V-Neck Colored
Round Neck Plain
Round Neck Colored
Long Sleeves
Raglan
Table 14. Distribution of Respondents According to Kind of Shirt They Prefer
Kind of Shirts Frequency Percentage
V-neck Plain 57 14%
V-neck Colored 80 20%
Round Neck Plain 83 21%
Round Neck Colored 59 15%
Long Sleeves 69 17%
Raglan 52 13%
Total 400 100%

57 or 12% of the respondents prefer V-neck Plain shirts and 80 or 14% of the
respondents prefer V-neck colored shirts. 83 or 21% of the respondents prefer round neck
plain shirts and 59 or 15% of the respondents round neck colored shirts. 69 or 17% of the
respondents prefer long sleeves and 52 or 13% of the respondents prefer raglan.

Past Demand
There is no available data about the demand of T-shirt printing for the past years.
Therefore, the proponents assumed that the demand determined from the survey is the
same as what the demand was for last five years. To compute the annual demand, the
total population will be multiplied by the market acceptability rate and frequency of
availing. The computed frequency of availing per month is:

Where:
FoA = frequency of availing
dpm = days per month (how often they avail of a karaoke room)
hpd = hours per day (number of hours they avail per session)
ppg = persons per group (number of persons per group)





The total annual demand for the past five years and the projected demand are
presented below.

DEMAND-SUPPLY SITUATION
By using the demand-supply analysis, the proponents will come up with a
difference which will be the unserved market, unserved demand or demand gap. Demand
gap is computed by subtracting the projected annual supply from the projected annual
demand as shown below:
Year Annual Demand Annual Supply Demand Gap
2010 201,331
187200 14,131
2014 216,396
187200 29,196
2015 219,944
187200 32,744
2016 223,553
187200 36,353
2017 227,219
187200 40,019
2018 230,947
187200 43,747
2019 234,731
187200 44,531

Market Share Analysis
Every business must determine its market share which will serve as a basis of
marketing strategies of the establishment. It will define the extent of demand the business
need to satisfy. Out of the demand gap, the proponents agreed to cover only 15% as a
starting point. This rate will increase by 1.5% each year so as to expand the market share
of the business.



Year Population Market Acceptability Frequency of Availment Annual Demand
2010 35,697 94.00% 6 201,331
2014 38,368 94.00% 6 216,396
2015 38,997 94.00% 6 219,944
2016 39,637 94.00% 6 223,553
2017 40,287 94.00% 6 227,219
2018 40,948 94.00% 6 230,947
2019 41,619 94.00% 6 234,731
Market Share (in hours) for Five Years
Academic
Year
Population
Annual
Demand
Demand
Gap
Target
Percentage
Target Annual
Market Share
2014
38,368 216,396
29,196 15.00% 10,871
2015
38,997 219,944
32,744 16.50% 12,305
2016
39,637 223,553
36,353 18.00% 13,815
2017
40,287 227,219
40,019 19.50% 15,403
2018
40,948 230,947
43,747 21.00% 17,073

T-Shirt Printing Trends in the Philippines:
Equipment

T-shirt printing equipments are developing since companies wanted to
diversify product lines and product t-shirt printing equipment. Pioneer companies
like Hewlett-Packard and Epson changed the game of t-shirt printing quality
with their production of heat-press equipment to partner their quality inkjet/laser
printers. Such equipments are available within the Philippines since 2009.

Designs

Filipinos are trend followers. Following trends may be seen as a sheep
effect where it can be seen commonly in this example: a celebrity-induced
creation of a trend. Within designs, hypes and trends have a fast very fast
cycles/passage within population preferences. Within this fact, memes, icons, and
quotations are mostly used in designs.

Within the Philippines, most Filipinos tend to wear shirts that express
themselves. On a psychological aspect, Filipinos tend to express on a subliminal
way. Within this fact, trend within designs are mostly lined within an individuals
expressions and emotions.

Design Knowledge

Availability of designs over the internet has given the community so much
to innovate with. Also, the availability of image editing and enhancing software
within torrent site has given many people the opportunity to own one without
buying and owning a license. Within this unethical advantage, most people
obtained knowledge using these available software.

The Economy Of T-shirt Printing & Its Customers

T-Shirt Printing establishments have been rising within the nation since
the growth of fashion within the Philippines within the year 2005. T-shirt printing
businesses rose from sole proprietors who innovated and learned how to print
shirts on their own with the assistance of the Internet.

Marketing Mix Strategy
Product
Imprints would be offering high quality shirts sourced from a researched supplier
(See Appendices for more details) printed with quality designs by utilization of
procedures with the absence of difficulty due to the equipment used characterized with
the latest technology.
Considerations of high quality which is available within Imprints:
1) Fabric 100% Pure Augmented Cotton results to quality texture, weight, and
fabric density for comfort.
2) Durability 5 Years of comparable difference
3) Washing Convenience - Cotton is easy to clean; it can be laundered or dry-cleaned.
It withstands high water temperatures, so it can be boiled and thus sterilized
Design:
According to our survey, here are our proposed designs for our start-up
Category Strategy
Songs, Bands Filipinos are in hype with music. With the
influence of media such as MYX within the
Philippines, Imprints would dedicate designs that
would support OPM (which can also be
considered as a voluntary movement of the
business towards community support)
Quotation Within the Philippines, most Filipinos tend to
wear shirts that express themselves. On a
psychological aspect, Filipinos tend to express on
a subliminal way. Within this fact, trend within
designs are mostly lined within an individuals
expressions and emotions.
PRODUCT COSTING Plain Ring Colored Plain V-Neck Colored V-Neck Raglan Long Sleeve
Direct Material 158.00 178.00 168.00 188.00 198.00 208.00
Direct Labor 4.00 4.00 4.00 4.00 4.00 4.00
Overhead 10.00 10.00 10.00 10.00 10.00 10.00
Total Cost 172.00 192.00 182.00 202.00 212.00 222.00
Add: Mark Up 107.00 107.00 107.00 107.00 107.00 107.00
Selling Price 279.00 299.00 289.00 309.00 319.00 329.00
279.00 299.00 289.00 309.00 319.00 329.00
CONTRIBUTION MARGIN PER UNIT
Selling Price 279.00 299.00 289.00 309.00 319.00 329.00
Less : Variable Cost 172.00 192.00 182.00 202.00 212.00 222.00
Contribution Margin 107.00 107.00 107.00 107.00 107.00 107.00
CONTRIBUTION MARGIN RATIO
Selling Price 100% 100% 100% 100% 100% 100%
Variable Cost 62% 64% 63% 65% 66% 67%
Contribution Margin 38% 36% 37% 35% 34% 33%
PRODUCT ITEMS
This would still instill decency over Imprints
products for which quotation are maintained out of
obscenity.
Memes Memes are internet trends. Sources like 9gag
would be a great source of designs but would
incorporate copyright by making parodies to avoid
any violations.
Icons Icons are composed of all individuals who are
trending like celebrities.

Imprints designs are not limited within the list. The list provides the foundation of
designs Imprints would provide in its launch. The main objective of Imprints is to
provide designs that are in trend or hype.
Price
Pricing strategies:
Market Penetration Since the business would have well-entrenched competitors
on its location, penetrating the market with lower prices would be the businesss strategy.
Psychological Pricing The use of P1 pricing together with the lower prices of
Imprints products are utilized.
Impronts prices would give a rebuttal to the competitors present. The business would
contradict the practice of having 100% - 300% mark-up within products offered by
having 48% - 70% Markup within the products without jeopardizing generation of profit.

Communication from Imprints
(Inbound/Permission
Marketing)
Social Networking Sites
Group Markets (Bulk-Orders)
Website Forums
Word-Of Mouth Marketing
Phone Calls/ Mobile
Messaging
Individuals
E-mail










Promotion
Promotion Strategies:
Strategies Encouraging Impulse Buying:
1) Encouragement to Shop Increase Brand Reputation
Imprints would have Online Advertising & Print Media promoting the
love for Imprints. Promotion towards the brand would potentially increase brand
awareness and would eventually turn into recognition.
2) Loss Aversion Switch Giving Limited Time Offers
Giving limited time offers would provide customer the need to purchase.
Normally this would affect the purchase decisions of customers by causing them
to prevaricate over a purchase especially if it has high quality.
3) Twisted Heuristics
Heuristics unconsciously held rules of thumb
Communication Channels
The business can take advantage of this by packaging up combinations of
products as bulk buys. Customer would potentially get the impression that it must
be good value would potentially purchase than researching any further.
4) Discounting
Seasonal discounts especially in predicted times of low sales.
Advertising:
1) Print Media Traditional Print Media providing brochures, etc.
2) Online Advertising Utilizing Social Networking Sites especially Facebook to
provide online advertisements via organic advertising (within the first year of
operation)
3) School Celebrity Advertising To minimize advertising expenses, Imprints
would use famous students within schools to bring the brand hype onto the group
market (especially the target market)
4) Government-Aid Advertising Community Assistance
Imprints would take permission and assistance from the government of
Quezon to place friendly reminders within the community (especially schools and
businesses within). This would not only increase brand awareness but also shows
Corporate Social Responsibility
Others:
1) Attending to Cosplay Conventions - With the influence of Cosplay, the business
would also provide t-shirt designs dedicated to such events and would cater goods
within the event
2) Sponsoring School Merchandise
Sponsoring school merchandise would be a unique way to provide a certain brand
image over markets.








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Competitor Analysis
*1-lowest, 4-highest




Critical Success
Factors
Competitors

A
Amazing
Playground
B
Print To
Shirts
C
Tarpaulin &
Shirt Prints
D
Score
E
Revinch
F
Tees &
Prints
Advertising 2 1 1 1 1 2
Customer Service 2 1 3 2 3 3
Compliance To
Price-Sensitiveness
1 3 4 2 2 1
Expertise 3 2 3 3 3 4
Product Quality 4 2 3 3 3 4
E Commerce 3 1 1 1 1 3
Customer Loyalty 4 2 3 2 2 4
Expansion 2 1 1 1 1 3
Market Share 4 1 3 2 2 4
Product Line
Offerings
3 2 2 2 2 3
Total 28 16 24 19 20 31
Competitor Monthly Customers Average Price
T-Shirts
Produced
Monthly
Monthly Sales
A 1000 400 2000 800,000
B 450 120 4000 480,000
C 700 80 2800 224,000
D 200 180 1600 288,000
E 400 250 3200 800,000
F 800 600 2000 1,200,000
Competitors Map














SWOT ANALYSIS
STRENGTHS WEAKNESSES
- REPERTOIRE OF DESIGNS
AND PATTERNS FOR
SHIRTS HAS A
COMMUNITY IMPACT
- UP TO DATE TECHNOLOGY
IN DESIGNING AND
MANUFACTURING
DELIVERY OF VALUE
- DELIVERING SERVICES
(CAN BE A POTENTIAL
USP)
- FLEXIBLE & VERSATILE
- CUSTOMER ORIENTED &
DRIVEN
- EXPERIENCE IN
HANDLING SITUATIONS
SUCH AS (RUSH ORDERS,
FORTUITOUS EVENTS AND
SUCH)
- TRANSPORTATION FOR
SUPPLIES
- DIFFICULTY IN
ESTABLISHING BRAND TO
THE PUBLIC
OPPORTUNITIES THREATS
- HIRING OF POTENTIAL
EMPLOYEES (IF BUSINESS
GROWS)
- T-SHIRT TREND WILL
REMAIN AS A BUSINESS
OPPORTUNITY NOT ONLY
FOR THIS YEAR BUT TO
THE COMING YEARS AS
WELL.
- CONTINUOUS GROWTH
FOR ONLINE COMMERCE
IMPROVING INVESTMENT
CLIMATE OF THE
PHILIPPINES WITH 49.1%.
RANKED 2
ND
IN ASIA NEXT
TO MYANMAR
- IMPROVING BUSINESS
CLIMATE, PHILIPPINES
PART OF THE TOP 10 (FOR
SMALL TO MEDIUM
BUSINESSES).
- NECK TO NECK ONLINE
COMMERCE COMPETITION
DUE TO THE ALIENATION
OF E-BUSINESSES IN THE
ONLINE WORLD
(FACEBOOK, TWITTER,
INSTAGRAM ETC.)
- COSTS FOR RAW
MATERIALS IS RISING
- UNDETERMINED PRICING
CLIMATE FOR PETROLEUM
- UNDETERMINED
PHILIPPINE CLIMATE
(COULD AFFECT OUR
TRANSPORTATION AND
LOCATION OF OUR
BUSINESS)


Demand & Supply Analysis







Year Annual Demand Annual Supply Demand Gap
2010 201,331
187200 14,131
2014 216,396
187200 29,196
2015 219,944
187200 32,744
2016 223,553
187200 36,353
2017 227,219
187200 40,019
2018 230,947
187200 43,747
2019 234,731
187200 44,531

Brgy. Laging Handa 5,606
Brgy. Paligsahan 4,848
Brgy. Santa Cruz 4,868
Brgy. South Triangle 12,344
Brgy. Obrero 8,031
Year Population Market Acceptability Frequency of Availment Annual Demand
2010 35,697 94.00% 6 201,331
2014 38,368 94.00% 6 216,396
2015 38,997 94.00% 6 219,944
2016 39,637 94.00% 6 223,553
2017 40,287 94.00% 6 227,219
2018 40,948 94.00% 6 230,947
2019 41,619 94.00% 6 234,731
Competitor Monthly Customers Average Price
T-Shirts Produced
Monthly
Monthly Sales
A 1000 400 2000 800000
B 450 120 4000 480000
C 700 80 2800 224000
D 200 180 1600 288000
E 400 250 3200 800000
F 800 600 2000 1200000
3550 15600 3792000
Source: http://web0.psa.gov.ph/content/quezon-city-population-peaked-28-million-results-2010-census-population-and-housing