BY,

GROUP MEMBERS:

NAME ROLL NO.

ANNE J. D’SOUZA 08
SAVITA JOGADIA 10
FARHEEN QURAISHI 21

UNDER THE GUIDANCE OF

PROF. SHAHEEN LAKHANI

1
 Acknowledgement

It is a great pleasure in presenting the project as a part of our curriculum. We would

like to thank all concerned who helped us in making our project a success.

First of all we would like to thank Prof. SHAHEEN LAKHANI for giving us an

opportunity to work on this project and for her immense help and co-ordination, which

gave us encouragement and guidance during our project period.

We would also like to thank our respected Principal Mr. S.G.A. Zaidi and the co-

ordinator Prof. Shahin Shaikh for giving us an opportunity to work on this project.

Anne D’souza,

Savita Jogadia,

Farheen Quraishi

Signature of Faculty

______________
Prof. Shaheen Lakhani

2
 Introduction to Tata Group :-

The Tata Group is a multinational conglomerate based

in Mumbai, India. In terms of market capitalization and
revenues, Tata Group is the largest private corporate
group in India and has been recognized as one of the
most respected companies in the world. It has interests
in steel, automobiles, information technology,
communication, power, tea and hospitality. The Tata
Group has operations in more than 85 countries across
six continents and its companies export products and
services to 80 nations. The Tata Group comprises 114
companies and subsidiaries in seven business sectors,
27 of which are publicly listed. 65.8% of the ownership
of Tata Group is held in charitable trusts. Companies
which form a major part of the group include Tata
Steel, Corus Steel, Tata Motors, Tata Consultancy
Services, Tata Technologies, Tata Tea, Titan Industries,
Tata Power, Tata Communications, Tata Teleservices,
Tata AutoComp Systems Limited and the Taj Hotels.
The group takes the name of its founder, Jamsetji Tata,
a member of whose family has almost invariably been
the chairman of the group. The current chairman of the
Tata group is Ratan Tata, who took over from J. R. D.
Tata in 1991 and is currently one of the major
international business figures in the age of globality.
The company is currently in its fifth generation of
family stewardship.

3
The 2009 annual survey by the Reputation Institute
ranked Tata Group as the 11th most reputable
company in the world. The survey included 600 global
companies.

4
 History :

The company started by

Jamsetji Tata came to be
known as the Tata Group
and is today among the
largest and most respected
companies of the world.

Jamshetji Tata Jamsetji, was however,

1938-1904 known for much more than
just starting a company. He
was a pioneer in his field
and thought way ahead of
his times.

When he started the Empress Mills in Nagpur, he didn't

just think of novel ways to manufacture textiles, he
also put in place very good labour practices. This was
long before any labour laws came into existence.
Though India remained under British rule while he was
alive, he interacted with activists such as Dadabhai
Naoroji and Pherozeshah Mehta. He was strongly
influenced by their thinking. However, he always
maintained that political freedom must be
accompanied by economic self sufficiency. Not only did
he manage to create thousands of jobs, he paved the
way for many future enterprises. The establishment of
Indian Institute of Science was initiated by him.

5
Jamshedpur, also known as Tatanagar, a city in Indian
state of Jharkhand is named after him.

6
 Beginning of Tata Group :

The beginnings of Tata Group can be traced back to

1868, when Jamsetji Nusserwanji Tata established a
trading company dealing in Opium in Bombay. This
was followed by the installation of Empress Mills in
Nagpur in 1877. Taj Mahal Hotel in Bombay was
opened for business in 1903. Sir Dorab Tata, the
eldest son of Jamsetji became the chairman of the
group after his fathers death in 1904. Under him, the
group ventured into steel production (1905) and
hydroelectric power generation(1910). After the death
of Dorab Tata in 1934, Nowroji Saklatwala headed the
group till 1938. He was succeeded by JRD Tata. The
group expanded significantly under him with the
establishment of Tata Chemicals (1939), Tata Motors
and Tata Industries (both 1945), Voltas (1954), Tata
Tea (1962), Tata Consultancy Services (1968) and
Titan Industries (1984). Ratan Tata, the incumbent
chairman of the group succeeded JRD Tata in 1991.

7
 Chairmanship of Ratan Tata :

In 1981, Ratan was

named director of Tata
Industries, the Group's
other holding company,
where he became
responsible for
transforming it into the
Group's strategy think-
Ratan
tank and a promoter of
new ventures in high- Tata
technology businesses.
In 1991, he took over as group chairman from J.R.D.
Tata, pushing out the old guard and ushering in
younger managers. Since then, he has been
instrumental in reshaping the fortunes of the Tata
Group, which today has the largest market
capitalization of any business house on the Indian
Stock Market.
Under Ratan's guidance, Tata Consultancy Services
went public and Tata Motors was listed on the New
York Stock Exchange. In 1998.
On January 31, 2007 Tata Sons successfully acquired
Corus Group, an Anglo-Dutch steel and aluminium
producer. With the acquisition, Ratan Tata became a
celebrated personality in Indian corporate business
culture. The merger created the fifth largest steel
producing entity in the world.
8
 On March 26, 2008, Tata Motors, under Ratan Tata,
bought Jaguar & Land Rover from Ford Motor Company.
The two iconic British brands, Jaguar and Land Rover.

9
 Tata companies :

TajAir
Tata AIG Life Insurance
Tata Chemicals
Tata Coffee
Tata Communications
Tata Consultancy Services
Tata Daewoo Commercial Vehicle Company
Tata Financial Services
Tata Industrial Services
Tata International
Tata Investment Corporation
Tata Limited
Tata Motors
Tata Power
Tata Power Trading
Tata Precision Industries
Tata Realty and Infrastructure
Tata Services
Tata Sky
Tata Sons
Tata Steel
Tata Strategic Management Group
Tata Tea
Tata Technologies
Tata Teleservices
Telco Construction Equipment
Tetley Group
Titan Industries
And many more…………..

10
 TATA TEA

Type Private
Founded Calcutta, India (1964)
Headquarters Kolkata, India
Key people Ratan Tata (Chairman)
Employees 34,596 (2006)
Parent Tata Group

Tata Tea Limited, also known as Tata-Tetley, is the

world's second largest manufacturer and distributor of
tea. Owned by India's Tata Group, the Tata Tea Limited
markets tea under the major brands Tata Tea, Tetley,
Good Earth Teas and JEMČA. While Tata Tea is the
largest tea brand in India, Tetley is the largest tea
company in the United Kingdom and Canada and the
second largest in the United States by volume and
JEMČA is Czech Republic's leading tea company.

The company
Along with its subsidiary companies, Tata Tea
manufactures 70 million kilograms of tea in India, has
11
54 tea estates, ten tea blending and packaging
factories and employs around 59,000 people. The
company owns 51 tea estates in India and Sri Lanka,
especially in Assam, West Bengal in eastern India and
Kerala in the south. The company is the largest
manufacturer of Assam tea and Darjeeling tea and the
second-largest manufacturer of Ceylon tea.
Set up in 1964 as a joint venture with UK based James
Finlay and Company to develop value-added tea, the
Tata Tea Group has now product and brand presence
in 40 countries. It is one of India's first multinational
companies. The operations of Tata Tea and its
subsidiaries focus on branded product offerings in tea,
but with a significant presence in plantation activity in
India and Sri Lanka.
The consolidated worldwide branded tea business of
the Tata Tea Group contributes to around 86 per cent
of its consolidated turnover with the remaining 14 per
cent coming from bulk tea, coffee and investment
income. The company is headquartered in Kolkata.
With an area of approx 159 km² under tea cultivation,
Tata Tea produces around 30 million kg of black tea
annually.[citation needed] Instant tea is used for light
density 100% teas, iced tea mixes and in the
preparation of ready-to-drink (RTD) beverages.

Tata Tea owns five brands in India - Tata Tea, Tetley,

Kanan Devan, Chakra Gold and Gemini. The company
has a 100% export-oriented unit (KOSHER and HACCP
certified) manufacturing instant tea in Munnar, Kerala,
which is the largest such facility outside the United
States. Tata Tea has subsidiaries in Australia, Great
Britain, United States, Czech Republic and India.
12
13
 TATA POWER

Type Public (BSE)

Founded in 1868 by Jamshedji Tata
Headquarters Mumbai
Key people Prasad Menon MD
Electricity generation
Industry Electricity transmission
Electricity distribution

History
Started as the Tata Hydroelectric Power Supply
Company in 1911, it is an amalgamation of two
entities: Tata Hydroelectric Power Supply Company
and Andhra Valley Power Supply Company
(1916).Today Tata Power Company Limited is
India’s largest private sector electricity generating
company with an installed generation capacity of
over 2670 MW. The Company is a pioneer in the
Indian power sector. Tata Power has a presence in
thermal, hydro, solar and wind areas of power
generation, transmission and retail. The founders of
Tata Power pioneered the generation of electricity
in India with the commissioning of India’s first large
hydro-electric project in 1915 in Bhivpuri and
Khopoli, Karjat.

Operations
The thermal power stations of the company are located
at Trombay in Mumbai, Jojobera in Jharkhand and
Belgaum in Karnataka. The hydro stations are located
in the Western Ghats of Maharashtra and the wind
farm in Ahmednagar.

14
The Company has been a front-runner in introducing
state-of-the-art power technologies. Tata installed
India’s first 500 MW unit at Trombay, the first 150 MW
pumped storage unit at Bhira, and a flue gas
desulphurization plant for pollution control at Trombay.
At 2.4% the Company's transmission & distribution
losses are among the lowest in the country. Tata Power
has served Mumbai’s consumers for over nine decades.
Outside Mumbai, the company now has generation
capacities in the States of Jharkhand and Karnataka
and a Distribution Company in Delhi.
The Distribution joint venture with the Government of
Delhi called the “North Delhi Power Limited” (NDPL),
has met with considerable success. This joint venture
serves over 800,000 consumers (in a population of 4.5
million) spread over in an area of 510 km² and has a
peak load of 1050 MW. . NDPL has achieved some
success in cutting down the losses from 51% to 28% in
span of five years.

International Operations
The Company has also executed several overseas
projects in the Middle East, Africa and South East Asia.
Of particular interest are the Jebel Ali ‘G’ station (4 x
100 MW + desalination plant) in Dubai, Al-Khobar II (5
x 150 MW + desalination plant) and Jeddah III (4 x 64
MW + desalination plant) in Saudi Arabia, Shuwaikh (5
x 50 MW) in Kuwait, EHV substations in UAE and
Algeria, and power plant operation and maintenance
contracts in Iran and Saudi Arabia.

Future projects

15
Tata Power has entered into a 51:49 joint venture with
PowerGrid Corporation of India for the 1200 km Tala
transmission project. The joint venture is India’s first
transmission project to be executed with public-private
partnership.
Tata Power has also won a contract for building 4000
MW power plant at Mundra. A unique aspect of this
project is that for the first time in India a 4000MW
power plant is being built utilizing one large
construction project; all other large projects have
always involved stage construction.

16
 TATA COMMUNICATION

Tata Communications Limited, formerly known as

Videsh Sanchar Nigam Limited or VSNL, is India's
largest telecommunication company in international
long distance, enterprise data and internet services.
Part of the Tata Group, Tata Communications is based
in Mumbai and has operations in over 80 cities spread
across 40 countries. Through its subsidiary Tyco Global
Network, it is also one of the world's largest submarine
cable bandwidth providers and has the world's largest
network of submarine cables. Other subsidiaries of
Tata Communications include VSNL International
Canada, formerly known as Teleglobe while it is the
majority share-holder of Neotel, South Africa's second
national operator (SNO) for fixed line
telecommunication services.
In 1986, VSNL was formed as a Government of India-
owned company. In 2000, Tata Group acquired
controlling stake in VSNL which was later expanded to
46%. In February 2008, VSNL was renamed as Tata
Communications Limited. In February 2008, Tata
Communications announced US$2 billion global
17
expansion plan. In September 2008, Tata
Communications was directed by the International
Chamber of Commerce to pay US$19 million to Flag
Telecom as damages over a cable dispute.
On January 15 2009, Tata Communications agreed on
an out of court settlement in the case, since it had
already paid $19 million in damages, ending the five
year legal battle.

18
 TATA MOTORS
History

Tata Motors launches its

first truck in collaboration
with Mercedes-Benz

Tata Motors launches its first truck in collaboration with

Mercedes-Benz

Tata Motors is a part of the Tata Group manages its

share-holding through Tata Sons. The company was
established in 1945 as a locomotive manufacturing unit
and later expanded its operations to commercial
vehicle sector in 1954 after forming a joint venture
with Daimler-Benz AG of Germany. Despite the success
of its commercial vehicles, Tata realized his company
had to diversify and he began to look at other
products. Based on consumer demand, he decided that
building a small car would be the most practical new
venture. So in 1998 it launched Tata Indica, India's first
fully indigenous passenger car.Designed to be
inexpensive and simple to build and maintain, the
Indica became an instant hit in the Indian market. It

19
was also exported to Europe namely the UK and Italy.
Since then it has never looked back.

20
Expansion

The first generation Tata

Indica

Tata brands

PROFILE:
Tata Motors Limited is
India's largest
automobile company,
with consolidated
revenues of
Rs.70,938.85 crores (USD 14 billion) in 2008-09. It is
the leader in commercial vehicles in each segment,
and among the top three in passenger vehicles with
winning products in the compact, midsize car and

21
utility vehicle segments. The company is the world's
fourth largest truck manufacturer, and the world's
second largest bus manufacturer.

Established in 1945, Tata Motors' presence indeed

cuts across the length and breadth of India. Over 4
million Tata vehicles ply on Indian roads, since the first
rolled out in 1954. The company's manufacturing base
in India is spread across Jamshedpur (Jharkhand), Pune
(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar
(Uttarakhand) and Dharwad (Karnataka). Following a
strategic alliance with Fiat in 2005, it has set up an
industrial joint venture with Fiat Group Automobiles at
Ranjangaon (Maharashtra) to produce both Fiat and
Tata cars and Fiat powertrains.

Tata Motors, the first company from India's

engineering sector to be listed in the New York Stock
Exchange (September 2004), has also emerged as an
international automobile company. Through
subsidiaries and associate companies, Tata Motors has
operations in the UK, South Korea, Thailand and Spain.
Among them is Jaguar Land Rover, a business

22
comprising the two iconic British brands that was
acquired in 2008. In 2004, it acquired the Daewoo
Commercial Vehicles Company, South Korea's second
largest truck maker. The rechristened Tata Daewoo
Commercial Vehicles Company has launched several
new products in the Korean market, while also
exporting these products to several international
markets. Tata Motors is also expanding its
international footprint, established through exports
since 1961.

23
Joint ventures
Tata Motors has formed a 51:49 joint venture in bus
body building with Marcopolo of Brazil. This joint
venture is to manufacture and assemble fully-built
buses and coaches targeted at developing mass rapid
transportation systems. The joint venture will absorb
technology and expertise in chassis and aggregates
from Tata Motors, and Marcopolo will provide know-
how in processes and systems for bodybuilding and
bus body design. Tata and Marcopolo have launched a
low-floor city bus which is widely used by Delhi,
Mumbai and Bangalore Transport Corporations.
Tata Motors also formed a joint venture with Fiat and
gained access to Fiat’s diesel engine technology. Tata
Motors sells Fiat cars in India and is looking to extend
its relationship with Fiat and Iveco to other segments.
Fiat's first body-on frame pickup will have the same
styling as Tata Xenon and is to be named Fiat Terra.
Tata has also formed numerous JV's with many small
companies in various countries around the world.

24
25
 Introduction of Tata Nano

“Dream-dream and dream, because dream gives

vision, vision gives thoughts and finally thoughts lead
to the action”. Each letter of these motivational words
said by India’s former President Dr.A.P.J. Abdul Kalam
goes exactly with Mr.Ratan Tata, Chairman of Tata
group, who in the year 2003, dreamt of producing a
safe, affordable Car for the common man. Finally after
the wait of five years, crossing all financial and
technological barriers, Ratan Tata kept his promise and
unveiled Tata Nano on 10th January 2007, at the 9th
Auto Expo 2008 in New Delhi. Tata Nano, cool & smart,
launched by Tata Motors is world’s cheapest Car with a
price tag of $ 2500.

26
27
 Description about Nano

 The project has literally become India’s claim-for

fame in the international-media due to Tata Motors’
innovation in developing the car, as well as keeping it
low in price.
 The car itself is expected to boost the Indian
Economy, create entrepreneurial- opportunities across
India, as well as expand the Indian car market by 65%.
 The car was envisioned by renowned industrialist,
Ratan Tata, Chairman of the Tata Group and Tata
Motors, who has described it as an eco-friendly
“people’s car”.
 Nano has been greatly appreciated by many
sources and the media for its low-cost and eco-friendly
initiatives which include using compressed-air as fuel
and an electric-version.
 Tata Group is expected to mass-manufacture the
Nano in very large quantities, particularly the electric-
version, and, besides selling them in India, to also
export them world-wide.

28
 Why Nano ?

On a wet Autust in 2003, Mumbai, when Tata was

driving back home from his office, he saw a young
couple traveling with their 2 children on a two-wheeler
and was struck by the enormous risks of riding on a
wet road. “Drivers of three wheelers are looked down
upon in India, four wheelers had emotional not just
practical appeal. People want to move from two-
wheelers for four-wheelers, today they can’t afford it”,
these are the words spoken by Mr. Ratan Tata, to Mr.
Ravi Kant, the managing director of Tata Motors, in
2003.

29
 Mission

To provide passenger vehicles that offer customers

exceptional value, and through this build a company
that provides its shareholders with superior returns
and is seen by society and other stakeholder as a
valuable contributor to their development.

Vision

To evolve into a world class Indian car brand.

 Commitment to ideals that put people before

profits, and its fortitude in the face of adversity.

Research & Development

 The Research Center at Jamshedpur and the

Engineering research Center in Pune are among
the finest in the country.

 Has created sophisticated emission measurement

systems and digital prototyping laboratories.

30
 Tata Motors produced nano using new materials
such as, re-engineered plastics and modern
adhesives.

31
 Features :-

Length 3.1 meters

Width 1.5 meters
Height 1.6 meters
Engine All-aluminium, Rear Mounted, Rear
Wheel Drive
Capacity 623cc
Power 33 PS
Fuel Injection Multipoint Fuel Injection MPFI)
Fuel Type Petrol, Diesel Version will be later
Body Type Sheet Metal
Seating Capacity 04 (Four)
Mileage 20-22 Kmpl (City drive)
26 Kmpl (Highways)
Top Speed 75 K.M.p.h.
Emission Norms Euro-IV, Bharat Stage-III compliant
Safety Norms Frontal Crash Tested
Versions One Standard and Two Deluxe

32
 What makes it so cheap ? ? ? ?

 The Tata Nano uses plastics and adhesives rather

than welding.

 Intoducing the car with an artificially low price

through govt-subsidies and tax-breaks, or

 Using vertical-integration, or

 Partially using inexpensive polymers or

biodegradable plastics instead of a full metal-
body.

 It has no AC, no power steering, no power windows,

no power bells and whistles.

33
34
35
 Strenghts
Cheapest
TATA nano has
attracted global
attention
because of its
price tag of
100,000 rupees

eco-friendly
The Nano is a 33
PS car with a 624
cc rear engine
and rear wheel
drive, a 2-cylinder
gasoline engine
which makes it
eco friendly
Easy to drive in
traffic :-

Because of its small

body the TATA nano
is very easy to drive
in traffic

36
 Weakness:

Fiber body
Low suspension power
Low engine capacity
Light vehicle

37
 Opportunities:

World wide appeal :-

TATA nano is know

world wide
For its low cost and so
it can soon make its
market on a
international level.

Low maintenance :-

As the cost of the car is low

people expect the
maintenance also to be
low.

38
 Threats:

Traffic congestion :-

Because of the low cost

more people can afford to
purchase TATA nano which
may lead to traffic
congestion

Competitors :-

TATA nano has various

competitors like Maruti,
Bajaj, Toyota, Mahindra &
Mahindra etc

Cost may be increases in

future :-

Because of its good sale

there are chances of TATA
nano to increase its price.

39
40
 Obstacles to Nano

 However, Due to the

Singur land dispute,
the “Stalled Car
Factory” is “Costing
Jobs, Splitting
Neighbors in West
Bengal.

 “ Tata’s problems in West Bengal are scaring off

other industries hoping to locate here, including
Infosys, a software maker that wanted to build a
business park that would provide 5,000 jobs.
 Due to ongoing opposition to Tata’s Singur car-
factory by Mamta Banerjee, who demanded land
from the factory, Tata Motors took decision to pull
out of Singur. Tata Motors is manufacturing Tata
Nano at its Pantnagar plant.
 Tata Motors announced it was pulling out its Nano
small car industrial project from West Bengal’s
Singur and blamed the Mamta Banerjee-led
Trinamool Congress, which sprearheaded the
protests against the factory, for the ‘painful’
decision.

41
 While existence of
Tata Nano could lead
to high industrial
growth, the exit lead
west Bengal a looss of
more than 80,000
crore. However Tat
has to suffer in terms
of delay and
settlement cost.

42
 TATA NANO’S LAUNCHED:

Tata Motor’s much awaited people’s car, ‘Nano’ was

commercially launched in Mumbai on Monday 23 Mar
2009 with a promise to stick to the 1,00,000 rupee
price tag for the base model.
“We made a promise and we’ve kept the promise,”
Tata Group Chairman Ratan Tata said.
Three versions of the Nano car would be available in
market.
“From today onwards, the product will be available in
showrooms. There will be three versions - the base
version, which is the one we promised to the people of
India and two upper tier versions,” Ratan Tata said.
Nano’s high-end versions would have air-conditioning,
power brakes and power windows, among other
features.
“We hope this day we will usher in a new form of
transport,” Tata said, while adding that this endeavor
43
was never to build the cheapest car but to provide an
affordable form of transportation.
The bookings will commence on April 9 and deliveries
are expected in July.

44
TATA NANO MAKES SHOWROOM
DEBUT IN HYDERABAD

Tata Motors on 14 july’09 Tuesday rolled out the first

commercial consignment of Nano, regarded as the
World’s cheapest car to be showcased at Hyderabad on
Tuesday.

“The first consignment has come to Hyderabad. Tata

Nanos’ have been dispatched particularly for
Hyderabad. They have sent 84 cars, out of which 50
are Tata Nano and the rest 34 are Magic,” said S K
Singh, Area Manager of Tata Motors.

Residents in the ‘Twin Cities’ of Hyderabad and

Secunderabad had been eagerly waiting for the Tata
Nano, costing just over Rs 1,00,000.

They contended that this car is a boon for the middle

class society.

“In Rs 1,00,000, you get a Pulsar. Here, in one lakh,

five people can travel together. I need to find out the
details about its mileage. Once these cars start running
45
on road, all motorcycles will disappear,” said Deep
Bhavanishankar, a local resident.

46
TATA NANO MAKES ITS DEBUT ON
INDIAN ROADS:

Deliveries of the first Nano cars begin in mumbai on

Friday 17 july’09, with Tata group chairman Ratan
Naval Tata set to hand over to proud owners the keys
of the small automobile that has been compared with
Ford’s Model T and the Volkswagen Beetle for the
potential it holds in transforming the way people
commute.
At 5:45 pm at the Concorde Motors Showroom in this
city’s central district, the chairman Ratan Tata
delivered on his promise of the world’s least expensive
car - an affordable, all-weather mode of transportation
for Indians.
Over the next 18 months, company officials said, the
first set of 100,000 owners in the final list of 206,703
applicants will drive away the jellybean-shaped car that
is available in three variants - the Standard, CX and BX.
Tata Motors reconfirms that the first 100,000 owners
are price-protected and get their Tata Nano at the ex-
showroom prices announced at launch March 23, said
the company that had promised the car for Rs.100,000
($2,000) at factory gates.
The ex-showroom price of the car varies between
Rs.112,735 and Rs.185,375 for different variants. The
first set of cars has been made at the group’s
Pantnagar factory in Uttaranchal, while the main plant
is coming up at Sanand, near Ahmedabad, in Gujarat.
47
The four-door car has a small 33-bhp rear-mounted
engine and is targeted at the strong middle class
population of Indians who aspire to trade their two-
wheelers for a safer automobile.

48
 First person to purchase a nano :-

The First Winner of the People’s Car, the Tata Nano,

Mr. Ashok Raghunath Vichare from Antop hill drives to
Siddhivinayak Temple after collecting the keys on
17/07/2009 from Mr. Ratan Tata, Chairman, Tata
Motors. He bought the car from Tata Motors
Dealership showroom at Prabhadevi, Mumbai.

49
TATA RECEIVES 203,000 BOOKINGS FOR
NANO:

Tata Motors Monday said it has received 203,000

bookings with a total booking amount of Rs.2,500 crore
($502 million) for its small car Nano.

‘The Tata Nano website recorded an unprecedented 30

million hits from the date of launch of the car (March
23) to the closure of the booking period which was
April 25, nearly 1 million hits a day’, the company said
in a statement.

A total of 610,000 forms were purchased from the

booking centres. About 70 percent of the 203,000
bookings received were financed, while 30 percent of
the applicants booked in cash by paying fully, the
statement said.

Nearly, 4,000 cash bookings were made through the

company’s website.
Among the three variants of the car, 20 percent
bookings are for the Nano Standard, 30 percent for the
50
Nano CX and the remaining 50 percent for the top-end
Nano LX, the statement added

51
 Marketing strategy

Nano mobile phones Nano pen drive

Unveiling Tata nano at nano social

Geneva Motors show 2009 networking site

Nano t-shirt

52
53
 Innovation

 One day the dinosaurs

died, they died because
they ate too much and
occupied too much
space and they were a
burden on the planet or
rather prevailing Jurassic
era society.
 Then came the turn of
the winged reptiles. The
winged reptiles died to
be replaced by the bird.
 The Tata nano is the
future of cars;
 Will it put an end to the
dinosaurs, the Safaris
the Pradas, the Sumos
and so on !!!!!!
 Tata seeks 27 Patent rights for nano.

54
 The move is also expected to help Tata Motors to sell
the car in markets such as Africa, Southeast Asia,
Eastern Europe and Latin America.

55
 Future of Nano
 Emerging markets are a fertile ground for
innovation. The challenge of reaching dispersed,
low-income consumers in emerging markets often
spurts significant innovation.
 As customers gain more power, they will demand
more tailoring and value-added service to meet
their needs. Companies that innovate on this
dimension are likely to be richly rewarded.
 World is getting tougher day by day being unique
is a competitive advantage. Expectations to Nano
have proved this.
 After 100 years to Henry Ford, Tata has proved him
again not only he came out of the expectations but
also came out with a platform for Indian auto
sector.
So this as per this project conclusion can be draw as a
future car not only of Indian but also if exported than
could be to the world.

nano in Future…..

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 Reactions about Nano
“It’s a good historic moment for
the Indian auto industry and also
a proud one indeed that an Indian
company took a step forward on
this road. Its an upgradation for
an auto wheeler rider to by a car
now.”
Rajesh Jejurikar,
Managing Director,
Mahindra and Renault’s.

“It’s good product but it’s still

too early to say whether it will
overtake the 800 because it
caters to a totally new market
segment.”
Jagdish Khattar, Former
MD
Maruti Udyog Limited

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“Meeting the proper quality
standards and safety is not
feasible at all in such a model.
Andreas Prinz,
Managing Director
(Passenger Cars),
Volkswagen Group
Sales India.

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