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Course Syllabus

Course Information
Course Number/Section MIS 6318/501
Course Title Introduction to E-Commerce

Term Spring 2009


Days & Times MW 5:30P-6:45P

Professor Contact Information


Professor Dr. Michael J. Savoie
Office Phone 972.883.4755
Other Phone 972.883.4901
Email Address msavoie@utdallas.edu
Office Location SM 2.703
Office Hours By Appointment
Other Information Fax: 972.883.4754

Course Pre-requisites, Co-requisites, and/or Other Restrictions


No Pre-requisites

Course Description. The Internet and Global communication networks are evolving while
companies and consumers are discovering that the Internet and the World Wide Web are
powerful strategic assets which can be used as competitive weapons. Exploding Internet uses
range from being entertained on the World Wide Web to building "virtual" Internet-based
businesses and serving customers worldwide. In addition, increased demands for the efficient
collection, dissemination and processing of information beg for Intranet-based business process
reengineering within companies. The excitement surrounding the Internet's growth is creating
both increased opportunities and uncertainty for business leaders who question the potential
impact, viability and usefulness of a broad spectrum of Electronic Commerce (EC) technologies.

This course provides an overview of E-Business and E-Commerce and directs the students to
locations on the web where they can expand their knowledge of the various aspects of E-
Business and E-Commerce. It also links the course to other advanced courses offered by UTD in
the specific areas covered by this course.

In summary, this course combines a technical introduction to E-Business and E-Commerce with
a critical evaluation of E-Business and E-Commerce strategies and how they relate to a firm's
strategic information management. This course will involve significant research via the web. It is
hoped that the course will evoke interesting class discussion. As a result, a high level of class
participation is expected.
Student Learning Objectives/Outcomes. The goal of this course is to provide the student with
an understanding of the issues and strategic implications of E-Business and Electronic
Commerce. Students will investigate the many different facets of E-Business and E-commerce,
the various business strategies, management issues and pertinent technologies. Upon completion
of the course, students should:

1) Have a general understanding of the Internet and associated technologies


2) Understand the difference between E-Business and E-Commerce
3) Have a firm grasp of the underlying technologies behind E-Business and E-Commerce
4) Know how E-Business and E-Commerce are being used to gain a competitive advantage
5) Know how the Internet and Intranets can be used to reach customers, link suppliers and
improve the efficiency of business processes and functions
6) Know how to develop a viable E-commerce business plan.

The student will also have a clearer understanding of the various aspects of E-Business and E-
Commerce, and know where to go for more information, either through self-learning or through
additional courses at UTD.

Required Textbooks and Materials

e-commerce by Laudon and Traver, 2009. 5th Edition. Prentice Hall, New Jersey. ISBN: 0-13-
600716-3

Textbooks and some other bookstore materials can be ordered online through MBS Direct
Virtual Bookstore. They are also available in UTD Bookstore and Off-Campus Books.

Technical Requirements In addition to a confident level of computer and Internet literacy,


certain minimum technical requirement must be met to enable a successful learning experience.
Technical requirements include but not limited to:

Hardware
• A Pentium processor or equivalent Mac system; Windows 98/Me/2000/XP or Mac OS
9.x or OS X 10.1.
• Internet access with modem or preferably with other faster connections.
• 32 MB system Ram; 200 MB free disk space or sufficient storage
• Sound card
• CD-ROM capabilities

Software
• Netscape Navigator 4.7x or higher (but 4.78, 4.79 and 6.0-6.1 not supported), or Internet
Explorer 5.0 to 6.0 (but 5.5 SP1 not supported).
• MS Office 97/98 is the minimum standard. (Microsoft software is available at a nominal
cost from UTD Microsoft Program. For more information, visit Global MBA Online
Student Service web page at: http://som.utdallas.edu/globalmba/service.htm).
• Virus detection/protection software such as McAfee
• “Plug-ins” tools such as current version of RealPlayer/RealOne Player (available at:
http://www.real.com/realone/index.html) and Adobe Acrobat Reader (available at:
http://www.adobe.com/products/acrobat/readstep2.html)
• A zip file expansion tool such as WinZip or Stuffit Expander (available at:
http://www.download.com).

Web Browser Configuration


For the WebCT courses to work properly, you need one of the WebCT supported browsers listed
above with JavaScript enabled and cookie enabled. It is also important that you set the cache
settings of your browser to verify web documents “Every Time”. The methods for
configuring these settings vary among browsers. Please follow this web link provided by WebCT
to tune-up your browser:
http://www.webct.com/quickstart/viewpage?name=exchange_browser_tuneup

Course Access and Navigation


This course is developed using a web course tool called WebCT. It is to be delivered entirely
online. You will be notified by email about the course access information at the start of the
course. You’ll need to have a UTD NetID and password (your UTD Unix/Email ID and
password) to access the course. If you have not used a UTD NetID account yet, you can go to
https://netid.utdallas.edu/ to initiate your account shortly before or at the start of the
semester. Your UTD NetID is your WebCT ID to be used to log on to the UTD WebCT courses.
For more information, please check out this NetID FAQs page. The URL for the course login
page is: http://webct.utdallas.edu. You can login to the course whenever you want. You are
required to meet all deadlines for the assignments and exams and also any schedules for class
activities or tasks the course requires. You should login to the course site regularly to check
course updates, discussion board messages and so on.

You’ll access “My WebCT” page after you login. The page listed all the courses for which
you’ve registered. You can click the course title to access the course Home page which displays
several icon links. Clicking each icon link will take you to different subsidiary pages containing
the course content elements or built-in course tools. Some navigation components such as the
Navigation Bar with Course Menu on the left side, the Menu Bar and the path link on the top and
the Action Menu on the content page can help you navigate within the course site.

To get started with a WebCT course, please see Getting started: Student WebCT Orientation. For
more information about WebCT tool usage, please see the WebCT’s Student Help Index. Within
the course site, you can always click HELP on the WebCT Menu Bar to find information and
answers. You can also check out the Orientation Center to Online Learning and WebCT
provided on WebCT’s web site. For more WebCT information and its learning resources, visit
http://www.webct.com.

If you have any problem with your UTD account or connection to the UTD WebCT server, you
may send an email to: assist@utdallas.edu or call UTD computer help call center at: 972-883-
2911. If you encounter any technical difficulties with the course, you can send an email to
gmbasupport@utdallas.edu.
Communications

WebCT built-in communication tools: There are four built-in communication tools to
facilitate learning, communication and collaboration. A course conferencing system, the
Discussion, allows the communications among all course participants. Discussion topics or
groups can be set up for topic discussions and homework assignments. You can use course Mail
tool to communicate privately with instructor and classmates. The Chat tool can be used for real
time communication among course participates. Finally there is a Whiteboard tool which also
allows real-time interaction among course participants using a graphical interface. Instructor may
schedule times to use the Chat and/or Whiteboard tools for office hours and class discussion
sessions.

Interaction with Instructor: The instructor will communicate with students mainly by using the
course Discussion board. Students may send personal concerns or questions to the instructor
using course Email tool. Instructor will reply to student emails or Discussion board messages
within 3 working days under normal circumstances.

Suggested Course Materials


All material is included in the course located on WebCT.
Assignments & Academic Calendar

WEEK DATES TOPIC/LECTURE ASSIGNMENT / ACTIVITY

1 1/12 Introduction Introduce yourself on WebCT.


2 1/19 MLK HOLIDAY
3 1/26 The Revolution is Just Beginning Discussion Questions
4 2/2 E-Com Business Models and Concepts Discussion Questions
5 2/9 The Internet and WWW: E-Commerce Discussion Questions
Infrastructure
6 2/16 Building an E-Commerce Website Discussion Questions
7 2/23 Online Security and Payment Systems Discussion Questions
8 3/2 E-Commerce Marketing Concepts Discussion Questions
9 3/9 E-Commerce Marketing Communications Discussion Questions
10 3/16 SPRING BREAK Discussion Questions
11 3/23 Ethical, Social, and Political Issues in E- Discussion Questions
Commerce
12 3/30 Online Retailing and Services Discussion Questions
13 4/6 Online Content and Media Discussion Questions
14 4/13 Social Networks, Auctions, and Portals Discussion Questions
15 4/20 B2B E-Commerce: Supply Chain Management Discussion Questions
and Collaborative Commerce
16 4/27 Case Presentations
17 5/4 Case Presentations FINAL PROJECTS DUE
Grading Policy
Individual Performance
Read modules & post responses to discussion questions 35 %
Module content provides basic information on the module topic and
includes numerous links to additional information. Discussion
questions are listed here and answers are to be posted to the discussion
thread for that module.

Reply to comments on posted responses to discussion questions 25 %


One of the weaknesses of online education is the lack of face-to-face
communication between students. We address that issue by requiring
you to respond (constructively) to the postings of your fellow students.
These can create lively interaction regarding the various topics and
questions.

Project 25%
The project is a case study, field study, or business evaluation. You
decide which to do. Once selected, the project should be worked on
throughout the term. Use the questions in each module to help
develop the project presentation.

Class Participation 10%

Fill out student evaluation 5%

Total 100%

You can check your grades by accessing “My Grade” icon on Student Tools page after the grade
for each assessment task is released.

Participation:
Participation is required in posting responses to discussion questions as well as commenting on
other students’ postings. Projects will be assigned by the instructor during the semester. All
students are required to fill out the student evaluation that will be provided toward the end of the
course.

Assignments:
Initial postings to the discussion thread are due by Wednesday of each week. Other assignments,
if any, are listed in each module and are due by the end of the module.

Assignment submission instructions: Please follow the specific instructions in each module. If
you are not sure what to do, email the instructor. Do not email assignments to the professor
unless specifically directed to do so in the module.
Student Conduct & Discipline
The University of Texas System and The University of Texas at Dallas have rules and regulations for the
orderly and efficient conduct of their business. It is the responsibility of each student and each student
organization to be knowledgeable about the rules and regulations which govern student conduct and
activities. General information on student conduct and discipline is contained in the UTD publication, A to
Z Guide, which is provided to all registered students each academic year.

The University of Texas at Dallas administers student discipline within the procedures of recognized and
established due process. Procedures are defined and described in the Rules and Regulations, Series 50000,
Board of Regents, The University of Texas System, and in Title V, Rules on Student Services and Activities
of the university’s Handbook of Operating Procedures. Copies of these rules and regulations are available
to students in the Office of the Dean of Students, where staff members are available to assist students in
interpreting the rules and regulations (SU 1.602, 972/883-6391).

A student at the university neither loses the rights nor escapes the responsibilities of citizenship. He or she
is expected to obey federal, state, and local laws as well as the Regents’ Rules, university regulations, and
administrative rules. Students are subject to discipline for violating the standards of conduct whether such
conduct takes place on or off campus, or whether civil or criminal penalties are also imposed for such
conduct.

Academic Integrity
The faculty expects from its students a high level of responsibility and academic honesty. Because the
value of an academic degree depends upon the absolute integrity of the work done by the student for that
degree, it is imperative that a student demonstrate a high standard of individual honor in his or her
scholastic work.

Scholastic dishonesty includes, but is not limited to, statements, acts or omissions related to applications for
enrollment or the award of a degree, and/or the submission as one’s own work or material that is not one’s
own. As a general rule, scholastic dishonesty involves one of the following acts: cheating, plagiarism,
collusion and/or falsifying academic records. Students suspected of academic dishonesty are subject to
disciplinary proceedings.

Plagiarism, especially from the web, from portions of papers for other classes, and from any other source is
unacceptable and will be dealt with under the university’s policy on plagiarism (see general catalog for
details). This course will use the resources of turnitin.com, which searches the web for possible plagiarism
and is over 90% effective.

Email Use
The University of Texas at Dallas recognizes the value and efficiency of communication between
faculty/staff and students through electronic mail. At the same time, email raises some issues concerning
security and the identity of each individual in an email exchange. The university encourages all official
student email correspondence be sent only to a student’s U.T. Dallas email address and that faculty and
staff consider email from students official only if it originates from a UTD student account. This allows the
university to maintain a high degree of confidence in the identity of all individual corresponding and the
security of the transmitted information. UTD furnishes each student with a free email account that is to be
used in all communication with university personnel. The Department of Information Resources at U.T.
Dallas provides a method for students to have their U.T. Dallas mail forwarded to other accounts.

Withdrawal from Class


The administration of this institution has set deadlines for withdrawal of any college-level courses. These
dates and times are published in that semester's course catalog. Administration procedures must be
followed. It is the student's responsibility to handle withdrawal requirements from any class. In other
words, I cannot drop or withdraw any student. You must do the proper paperwork to ensure that you will
not receive a final grade of "F" in a course if you choose not to attend the class once you are enrolled.
Student Grievance Procedures
Procedures for student grievances are found in Title V, Rules on Student Services and Activities, of the
university’s Handbook of Operating Procedures.

In attempting to resolve any student grievance regarding grades, evaluations, or other fulfillments of
academic responsibility, it is the obligation of the student first to make a serious effort to resolve the matter
with the instructor, supervisor, administrator, or committee with whom the grievance originates (hereafter
called “the respondent”). Individual faculty members retain primary responsibility for assigning grades and
evaluations. If the matter cannot be resolved at that level, the grievance must be submitted in writing to the
respondent with a copy of the respondent’s School Dean. If the matter is not resolved by the written
response provided by the respondent, the student may submit a written appeal to the School Dean. If the
grievance is not resolved by the School Dean’s decision, the student may make a written appeal to the Dean
of Graduate or Undergraduate Education, and the deal will appoint and convene an Academic Appeals
Panel. The decision of the Academic Appeals Panel is final. The results of the academic appeals process
will be distributed to all involved parties.

Copies of these rules and regulations are available to students in the Office of the Dean of Students, where
staff members are available to assist students in interpreting the rules and regulations.

Incomplete Grade Policy


As per university policy, incomplete grades will be granted only for work unavoidably missed at the
semester’s end and only if 70% of the course work has been completed. An incomplete grade must be
resolved within eight (8) weeks from the first day of the subsequent long semester. If the required work to
complete the course and to remove the incomplete grade is not submitted by the specified deadline, the
incomplete grade is changed automatically to a grade of F.

Disability Services
The goal of Disability Services is to provide students with disabilities educational opportunities equal to
those of their non-disabled peers. Disability Services is located in room 1.610 in the Student Union. Office
hours are Monday and Thursday, 8:30 a.m. to 6:30 p.m.; Tuesday and Wednesday, 8:30 a.m. to 7:30 p.m.;
and Friday, 8:30 a.m. to 5:30 p.m.

The contact information for the Office of Disability Services is:


The University of Texas at Dallas, SU 22
PO Box 830688
Richardson, Texas 75083-0688
(972) 883-2098 (voice or TTY)

Essentially, the law requires that colleges and universities make those reasonable adjustments necessary to
eliminate discrimination on the basis of disability. For example, it may be necessary to remove classroom
prohibitions against tape recorders or animals (in the case of dog guides) for students who are blind.
Occasionally an assignment requirement may be substituted (for example, a research paper versus an oral
presentation for a student who is hearing impaired). Classes enrolled students with mobility impairments
may have to be rescheduled in accessible facilities. The college or university may need to provide special
services such as registration, note-taking, or mobility assistance.

It is the student’s responsibility to notify his or her professors of the need for such an accommodation.
Disability Services provides students with letters to present to faculty members to verify that the student
has a disability and needs accommodations. Individuals requiring special accommodation should contact
the professor after class or during office hours.
Religious Holy Days
The University of Texas at Dallas will excuse a student from class or other required activities for the travel
to and observance of a religious holy day for a religion whose places of worship are exempt from property
tax under Section 11.20, Tax Code, Texas Code Annotated.

The student is encouraged to notify the instructor or activity sponsor as soon as possible regarding the
absence, preferably in advance of the assignment. The student, so excused, will be allowed to take the
exam or complete the assignment within a reasonable time after the absence: a period equal to the length of
the absence, up to a maximum of one week. A student who notifies the instructor and completes any missed
exam or assignment may not be penalized for the absence. A student who fails to complete the exam or
assignment within the prescribed period may receive a failing grade for that exam or assignment.

If a student or an instructor disagrees about the nature of the absence [i.e., for the purpose of observing a
religious holy day] or if there is similar disagreement about whether the student has been given a
reasonable time to complete any missed assignments or examinations, either the student or the instructor
may request a ruling from the chief executive officer of the institution, or his or her designee. The chief
executive officer or designee must take into account the legislative intent of TEC 51.911(b), and the student
and instructor will abide by the decision of the chief executive officer or designee.

Off-Campus Instruction and Course Activities


Off-campus, out-of-state, and foreign instruction and activities are subject to state law and University
policies and procedures regarding travel and risk-related activities. Information regarding these rules and
regulations may be found at the website address given below. Additional information is available from the
office of the school dean. (http://www.utdallas.edu/BusinessAffairs/Travel_Risk_Activities.htm)

These descriptions and timelines are subject to change at the discretion of the Professor.

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