A

Project Report on



A BETTER KNOWLEDGE AND EXPOSE OF BCCL

At
Dhanbad Jharkhand
koyalanagar
Project report submitted to University of Pune
In partial fulfilment of Requirement for the award of Degree of
MASTER OF BUSINESS ADMINISTRATION
BY
Miss. Sharmnistha kumari
Roll No. M-48
Under the guidance of
Prof. Sangeeta Gorde

S.K.N Sinhgad School Of Business Management
2013-2015
Declaration:


I hereby declare the project report on A BETTER KNOWLEDGE AND EXPOSE OF

BCCL submitted in partial fulfillment of the requirement for two years of MBA in Marketing.

This information in this report is collected by my own efforts and it is true and real up to my

knowledge is concerned.

This report so far has not been published anywhere else.






















Guides Certificate

This is to certify that the project report entitled Title of the project which is being submitted
herewith for the award of the degree of Master Of Business Administration of Pune, Pune is the
result of the original research work completed by Sharmnistha kumari under my supervision and
guidance.

To the best of my knowledge and belief the work embodied in this project report has not formed
earlier the basis for the award of any degree or similar title of this or any other university or
examining body.

Place:

Date: Of research guide Signature











ACKNOWLEDGEMENT

I would like to take this opportunity to express my sincere thanks and gratitude to Mr. P.K
MIshra, Accountant of BCCL, Dhanbad Jharkhand for giving me an opportunity to do my
summer training in the esteem organization and it has indeed been a great learning and enjoyable
experience.
I would like to express my deep sense of gratitude and profound thanks to all staff members of
BCCL, Dhanbad Jharkhand , for their kind support and cooperation which helped me in
gaining lots of knowledge and experience to do my project work successfully.
I would like to acknowledge my sincere gratitude to The Director of my institute DR.Rajashree
Shinde and my Project Guide Sangeeta Gorde for helping me in this project.

At last but not least, I am thankful to my Family and Friends for their moral support, endurance
and encouragement during the course of the project

Sharmnistha kumari












Tables Of Contents

Chapter No.


Title Page No.
1 Executive Summary
2 Introduction
3 Objectives and Scope of Study
4 Company Profile

5 Research Methodology
6 Data Analysis, Interpretation
and Presentation

7 Conclusion and Suggestions
Bibliography
Appendix

Executive Summary

The project is concerned with the A BETTER KNOWLEDGE AND EXPOSE OF BCCL
work procedures are dealt in detail along with their drawbacks and scope of improvements in
the field. All the work instructions are dealt in detail and suggestions are made wherever there is
a scope of improving on the quality of the product and services provided to the market and
consumers.
This whole project will help the organization to find out:
Areas in which they are lagging.
Areas which they need improvements.
Areas which if worked upon, will show much better results in the form of improved:
Performance in the distribution and marketing.
Growth of the mare market area; total turn over
Marketing management is creating a revolution in marketing of products and services providing
to the market and consumers of the organization throughout the world. This is one of the leading
Indian media sectors organizations which have grasped quality mettle and have successfully,
ridden business recessions and annihilate the competition.
Marketing managements is a powerful tool for achieving organizational goals and gaining
competitive advantage. Summer training project goal is to help students become effective
managers in todays competitive, goal environment. The fundamental unit of work in all
organizations is processes; the focus of the project is on the different marketing processes in the
field of marketing of the organization.
Emphasis is given on discovering the challenge of both managing and understanding the
interrelatedness of activities throughout the organization, and how the marketing functions fits
into the organization.