Course Syllabus

Course Information
BA 4V00-0S1, Exporting With The Experts
F09: Saturdays Sep 12-Oct 10, 9am-12noon, Room 2.904

Professor Contact Information

North Texas District Export Council: Bill Neal, 817-404-7719, billcar61@aol.com
School of Management: Keith Dickinson, 972-689-1570, keith.dickinson@utdallas.edu
Professor of record: George Barnes, gbarnes@utdallas.edu

Course Pre-requisites, Co-requisites, and/or Other Restrictions

Pre-requisites: 1) BA3365 Marketing Management, BA3372 Export Market Development or
BA3374 International Marketing, or equivalent, and 2) GPA: 2.8

Course Description
Course is organized by members of the North Texas District Export Council (DEC). DEC
members are appointed by the U.S. Department of Commerce for their professional experience in
exporting. Course is organized into a series of 5 interactive workshops facilitated by experienced
exporters. They will share “real” life experiences from their work in the global market.
Successful completion of the course, including a market entry research project and its
presentation, will earn a Certificate from the U.S. Department of Commerce.

Student Learning Objectives/Outcomes

1. Demonstrate grasp of the fundamentals of choosing an exportable product and potential
market, and the key factors that influence these decisions
2. Become familiar with market entry methods and basic types of exporting
3. Identify and use websites for project research to justify target markets and products
4. Become familiar with legal considerations for exporting services and products, including
agency agreements and distributor contracts
5. Complete and present export market entry project.

Required Textbooks and Materials – No required textbook; however, reference to the

textbook(s) used in pre-requisite course(s) may be helpful.

Suggested Course Materials – keyed to Internet-based market research databases.

Course Syllabus Page 1

Assignments & Academic Calendar

Assignment
Prepare a 10-page export market entry strategy/plan, and make a professional classroom
presentation to DEC facilitators. The paper should be organized using a SWOT analysis or 4 P’s
so that all areas of the marketing strategy are covered. Workshop leaders will challenge and
assist you during the preparation.

Calendar
Session 1 – Sep 12: Introduction to program
-fundamentals of choosing an exportable product and potential markets
-what makes a product or service exportable
-market entry influence factors and how to choose which is most appropriate

Product list and countries/markets for the Export Business Plan distributed and chosen

Session 2 – Sep 19: Market entry and market research

-market entry methods and types of exporting
-cultural aspects affecting product adjustments
-useful websites for market research and product selection

Dialogue with instructors about Export Plan

Session 3 – Sep 26: Non-tariff barriers and legal considerations

-non-tariff barriers to trade
-INCOTERMS (price quotations) and L/Cs
-legal considerations for exporting services and products
-agency agreements and distributor contracts

Discussion about progress of Export Plan

Session 4 – Oct 3: Export Plan

-submit export plan and make 15 minute presentation supported by appropriate media
-Panel of “exporting experts” will review presentations and provide input for fine-tuning the
Plans

Session 5 – Oct 10: Graduation luncheon at ethnic restaurant in area

-presentation of Exporting With The Experts Certificates
-award for best Export Plan

Grading Policy
Course grade (1 credit hour) is Pass/Fail
Certificate is earned only for successfully completing written Export Plan and making
presentation

Course Syllabus Page 2

Course & Instructor Policies
Attendance is required at all five workshops.

Academic Integrity

The faculty expects from its students a high level of responsibility and academic honesty. Because
the value of an academic degree depends upon the absolute integrity of the work done by the
student for that degree, it is imperative that a student demonstrate a high standard of individual
honor in his or her scholastic work.

Scholastic Dishonesty, any student who commits an act of scholastic dishonesty is subject to
discipline. Scholastic dishonesty includes but is not limited to cheating, plagiarism, collusion, the
submission for credit of any work or materials that are attributable in whole or in part to another
person, taking an examination for another person, any act designed to give unfair advantage to a
student or the attempt to commit such acts.

Plagiarism, especially from the web, from portions of papers for other classes, and from any other
source is unacceptable and will be dealt with under the university’s policy on plagiarism (see
general catalog for details). This course will use the resources of turnitin.com, which searches the
web for possible plagiarism and is over 90% effective.

Copyright Notice

The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted materials, including music and software.
Copying, displaying, reproducing, or distributing copyrighted works may infringe the copyright
owner’s rights and such infringement is subject to appropriate disciplinary action as well as
criminal penalties provided by federal law. Usage of such material is only appropriate when that
usage constitutes “fair use” under the Copyright Act. As a UT Dallas student, you are required to
follow the institution’s copyright policy (Policy Memorandum 84-I.3-46). For more information
about the fair use exemption, see http://www.utsystem.edu/ogc/intellectualproperty/copypol2.htm

Course Syllabus Page 3