Está en la página 1de 6

Nuevo enlogo en Bodega Renacer

Pablo Snchez es el nuevo Head Wine Maker y Brand Ambassador de la Bodega.

Mendoza, abril 2014.
Renacer anuncia la incorporacin de Pablo Snchez como Head Wine Maker y Brand
Ambassador, dndole un nuevo impulso a la Bodega.
Pablo es mendocino y en 1994 inicia su carrera en la facultad de enologa de la Universidad Don
Bosco, donde se gradu con honores en 1999. Luego de varios viajes, pasantas en el extranjero y
convenciones, Pablo curso y finaliz su mster en Enologa en la Universidad Juan Agustn Mazza
de Mendoza en el ao 2005.
Con este nombramiento la bodega quiere reforzar todo el proceso de elaboracin del vino. Se trata
de una filosofa estrechamente ligada a su estrategia de negocio, basada en la innovacin y mejora
constante, intentando combinar las tcnicas de viticultura tradicional con una elaboracin de
vanguardia y un marketing moderno", coment Patricio Reich (h), Director de Bodega Renacer.
En el mbito laboral, Snchez ha trabajado como enlogo desde que tena 18 aos, comenzando
su experiencia en una antigua bodega mendocina. A los 21 aos fue asistente de enologa en
Bodega Chandon Argentina, donde comenz su formacin y primeras experiencias en la
elaboracin de espumantes hasta el ao 2001.
Desde el ao 2002 hasta marzo de 2014, trabaj como Asistente de Enologa en Bodega Catena
Zapata, como mano derecha del Chief Winemaker durante 12 cosechas consecutivas, haciendo
vinos tintos de gran calidad y aportando toda su experiencia tcnica obtenida de sus viajes a
Estados Unidos, Francia, Espaa y especialmente en su experiencia en la elaboracin de vinos
blancos y espumantes. Pablo fue miembro del equipo de Investigacin & Desarrollo y se
desempe como Sparkling Winemaker de Bodega Catena Zapata.
"Estoy muy contento de comenzar en Bodega Renacer. Es una bodega donde se trabaja de forma
artesanal, es una gran boutique del Malbec, veo un excelente equipo de trabajo, mucho entusiasmo,
todos hacemos un poco de todo y eso me encanta. Es un gran desafo para m, es como volver a
empezar", recalco Pablo Snchez.
Se incorpora a Bodega Renacer desde la vendimia 2014 como Head Winemaker y Brand
Ambassador de esta casa vincola.

Wine tasting in Mendoza is quite a bit different than in the US. The concept of people randomly
dropping by a winery to try the wine is a very new concept for Mendoza. Each winery typically has 24
hour on-premise security to deal with potential break-ins / theft. Given the level of security, it is
necessary to contact the winery ahead of time (typically at least a day) to set up a time to visit. My
wife, Jen, set up the touring for the day using a local tour service Amphora Tours. I would highly
recommend using Amphora tours as they know quite a few of the local wineries and which wineries
make up a good tour. They provide a one day tour of the valley and a one day tour of the Uco Valley
(higher elevation and further away from downtown Mendoza).
Day 1 tour of the valley included four wineries: Clos De Chacras (a boutique bodega in the Chacras
region of Mendoza), Renacer (a mid-sized bodega in the Lujan De Cuyo wine region),Ruca Malen (a
large production bodega in the Lujan De Cuyo wine region ) and finished the day at Bodegas
Benegas (in the Lujan De Cuyo wine region). The four wineries were a great snapshot into the
winemaking traditions of Mendoza, how the winemaking techniques have evolved over time and what
the future direction of the winemaking in Mendoza.
The Mendoza region is considered high-desert with sudden and very violent hail storms. The valley
floor vineyards were nearly all covered in protective hail nets. Initially, I thought the netting was for
protection from birds but our tour guide told us about the severity of the hail storms. The week
before our visit, a large area about 300 KM south of the valley was hit by a very bad hail storm that
wiped out the entire vintage in the area; after the hail stopped falling, there was baseball sized hail
about two feet deep on the ground!
Clos De Chacras is a very old winery (100 year+)
which has been family owned for most of its existence. The winery did change hands once during the
1970s economic problems in Argentina. The winery production is very small by Mendoza standards
about 6500 cases of wine per year. All the production techniques are similar to what is done at
Crushpad with the exception of the use of concrete fermentation and storage tanks. The concrete
tanks insides are covered with epoxy every two years to avoid cement and wine interactions. The
oldest concrete tanks from the 1920s have been converted into caves for bottle aging. The
winemaker is a young man who recently graduated from one of the local winemaking schools in the
valley. We tried three wines: 2005 Cavas De Crianza, Merlot ($8 USD or 24 pesos), 2005 Cavas De
Crianza, Cabernet Sauvignon, Mendoza ($10 USD or 30 pesos), and 2005 Gran Estripe blend ($29
USD or 84 pesos). All three wines were quite good especially for the price point. The Gran Estripe I
would say is an excellent wine. If you have a chance to try any of these wines, you really should.
ReNacer is considered a small producer by Mendoza standards. The location is beautiful,
great facilities and a lovely tasting room. The
winery uses stainless steel tanks for fermentation (at the moment) and mostly french oak barrels.
The winery is currently constructing a set of underground cement fermentation tanks to help control
the fermentation temperatures and use the grounds natural temperature to keep cooling energy costs
down. The use of cement tanks is coming back into vogue in the Mendoza Valley.
As part of our tasting experience, we got to do a blending experiment using Malbecs grown from three
different regions in Mendoza:Ugarteche (700m altitude), Agrelo (990m altitude, clay and medium
sized rocks in the soil), andLa Consulta (1100m altitude, rocky soil, less hail due to proximity to the
Andes). Ugartechesourced malbec was pronounced perfumed with aromas of roses, coffee, plum,
blackberry, and boysenberry, medium+ tannins, medium+ alcohol and flavors of coffee, boysenberry
and raisin/fig. Agrelo sourced malbec was medium+ intensity on the nose, aromas of violets, rose,
cedar, smokey red cherry, black fruit;slightly drying medium+ tannins with flavors of black cherry,
black currant, smoke, cedar and a slight savoriness on the palate. La Consulta sourced malbec was
medium+ intensity on the nose with aromas of rose, cherry and flavors of red cherry, slight cranberry,
black cherry. The higher the altitude, the fresher the fruit flavors.
For people who have not tried blending wine, I highly suggest it as it is an eye-opening experience.
You realize that blending truely is an art . You must be patient, methodical in analysis of your
components and each blend you try, take good notes and have an open mind to new blends. Wine
chemistry is very sensative in how a slight change can drastically alter what you smell, taste and how
the wine feels in your mouth. As a winemaker, I started off the blending session with 50% Agrelo,
30% Ugarteche and 20% La Consulta I like it quite a bit which was surprising since it was the first
attempt after tasting the components. Jen made an interesting blend of 75% La Consulta, 15%
Ugarteche, 10% Agrelo; the blend would be great after 3 to 4 years of bottle aging and the fruit of the
Agrelo did a lot to help make the tannins of the La Consulta more approachable. After the blending
session was over, we did try three wines from ReNacer: 2007 Malbec, punto final Classico,
Mendoza (32 pesos or $10 USD); 2006 Malbec punto final Reserva, Mendoza; 2007 Enamore,
ReNacer+Allegrini, Mendoza ($40 USD). All the wines were very good especially the Enamore.

Our third winery stop was combined with lunch. We had a fantastic 5 course lunch at Bodega Ruca
Malen. Each course was paired with a wine from the winery. The wines we tried were 2007 Yauquen
Chardonnay (21 pesos), 2007 Yauquen Malbec (21 pesos), 2007 Ruca Malen Petit Verdot (42 pesos),
2006 Ruca Malen Cabernet Sauvignon ($40 USD), and 2007 Kinien Malbec. The wines were very well
paired with the food. We did get to try a local drink called Mate which is similar to tea but has a
strong dried herb taste. The Petit Verdot was probably my favorite wine at the meal.
The last winery we visited was Bodega Benegas. This is a recently renovated 100+ year old
adobe winery. The winery has some very old estate
vines 75+ year old Sangiovese and 100+ year old Cabernet Franc vines. The new owner has put in
$3 to $4MM USD into the renovation. The facility is quite impressive with a very nice cellar for barrel
aging, converted old concrete fermentation/storage tanks into bottle storage for the 12 month bottling
aging given to most of their red wines and a large crushpad area that includes a large number of
smallish cement tanks used for fermentation. The cement tanks for fermentation can be heated
using natural gas burners to heat the bottom of the tank. Old pneumatic basket presses are used
instead of more modern equipment to get a gentle pressure on the skins.
We tasted the following wines: 2007 Carmela Benegas, Rose of Cabernet Franc & Malbec (31
pesos), 2005 Sangiovese (65 pesos), 2005 Syrah (65 pesos), 2005 Meritage Blend (65 pesos),
and 2005 Benegas Lynch, Libertad Vineyards, Cabernet Franc (140 pesos). The wines were all
very good, well made and quite drinkable. The Rose was a bit too sweet for my personal tastes. I
would highly recommend seeking out Bodega Benegas as the quality of the wine is very
good especially at the US price point.
My take aways from the days tasting were the following: 1) US production costs are going to have to
drop significantly if they want to be able to compete with Argentinian wines once the exports start
flowing (only about 5% of Argentina production is currently exported), 2) wine quality in Mendoza is
very good across the various price points from jug wine to ultra-premium, and 3) the marketing
materials are very well-done. Overall, the US needs to take note of what is happening in Mendoza as
the wines from there will be a force to be dealt with very soon!
La bodega, diseada para la produccin de vinos
de alta gama, fue construida en 2004 en Perdriel,
Lujn de Cuyo, al pie de la Cordillera de Los
Andes. Es una fusin de modernidad y clasicismo:
lneas rectas bien definidas con muros de
inspiracin toscana entregan una esttica muy
Renacer cuenta con tecnologa italiana de
vanguardia, una capacidad total de
almacenamiento de 1.647.000 litros repartidos en
417.900 litros en tanques de acero inoxidable y
1.229.100 litros en piletas de concreto,
seguimiento computarizado de temperaturas,
trazabilidad de todos los procesos y equipos de
ltima generacin.
La bodega es tambin pionera en desarrollar
viticultura de precisin; plantas de alta densidad y
poco rendimiento por planta, 8 toneladas por
hectrea, produciendo as uvas excepcionales que
se convertirn en vinos nicos, magnficos.
En Bodega Renacer estamos comprometidos con
el cuidado del medio ambiente desde el comienzo
de nuestras operaciones y, en ese sentido, no
dudamos un instante en incorporar nueva
tecnologa para cumplir cada vez mejor con
nuestro objetivo.
Creemos que mantener la calidad excepcional de
nuestros vinos no debe producir un costo para el
medio ambiente. Siguiendo este principio, nuestro
Punto Final Malbec Clsico se embotella en una
botella ecolgica, con un peso reducido (15%
menos de vidrio, menores emisiones de carbono) y
una caja de cartn reciclable.
Renacer es la primera bodega argentina que utiliz
energa solar y la primera en neutralizar sus
emisiones de carbono y certificar huella de carbono.
Tambin almacenamos el agua cordillerana en
lagunas artificiales para proveer a nuestras plantas
slo del agua que necesitan, minimizando as su
uso. Toda el agua que devolvemos al medio
ambiente est en su forma natural, libre de txicos y
por lo tanto preservando nuestros recursos
El cuidado del ambiente llega tambin a nuestras
oficinas, donde utilizamos materiales reciclables en
nuestro merchandising de productos y evitamos la
impresin de papel.
Adems cuenta con el asesoramiento de talentosos
enlogos: el toscano Alberto Antonini, uno de los
flying winemakers internacionales ms renombrados
de la actualidad y el mendocino Pablo Profili, primer
enlogo de Bodega Renacer. Entre ambos han
logrado una sinergia extraordinaria produciendo
vinos que han sido elogiados por la prensa
especializada mundial.

Los viedos de Renacer se ubican en Perdriel, una zona nica de Mendoza, Argentina, donde el Malbec
encuentra su mejor expresin debido a las sobresalientes caractersticas del clima, altura, suelo y agua.
Cuentan con 29 hectreas de viedos plantados con Malbec, algunos de ellos de ms de 50 aos y con
una produccin de menos de 8 toneladas por hectrea.
La alta luminosidad de Mendoza es comparable con la de grandes centros vitivincolas, como Napa
Valley y La Toscana.
Adems de la produccin de los viedos propios, y para aprovechar las diferentes expresiones de los
terroirs, trabajamos con productores locales de las mejores zonas: Valle de Uco (1100 mt sobre nivel del
mar, suelos pobres), Lujn de Cuyo ( 980 metros sobre nivel del mar, suelos intermedios) y Medrano
(750 metros sobre nivel del mar, suelos ricos).
El agua que se utiliza para el riego proviene del deshielo de la nieve de la cordillera de Los Andes. Este
agua cristalina convierte la zona rida de Mendoza en un oasis y junto con el sistema que la distribuye,
calculado gota a gota, son los responsables de la obtencin de uvas pequeas, alta concentracin frutal
y excelente calidad.
Patricio Reich
La pasin de Patricio Reich por los vinos nace durante su participacin como socio y director en Via San
Pedro (Chile). Durante su paso por dicha bodega, las exportaciones se enfocaron en aumentar la calidad
y no la cantidad de los vinos exportados.
Es ingeniero industrial de la Universidad de Chile e hizo su MBA en Chicago. Trabaj en el Banco Mundial
en Washington y en el sector de transportes, industria y retail, entre otros. Con visin multisectorial y
gran experiencia en el rea comercial, Reich apuesta en Argentina por el gran desafo de seguir el
modelo Chileno de exportacin.