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obs 1ransformlng Llves

Clobal Servlce uesk
C8S & lMerlL

?ouLh unemploymenL ln lndla
lndla has 340 mllllon people under Lhe age of 23 and nearly 200 mllllon beLween 13-23 years
of age
84.3 mllllon (hlghesL ln Lhe world) young people llve wlLh less Lhan uS $2 per day ln lndla. 1haL
ls 44.2 of LoLal youLh populauon
ln conLrasL Lo CLCu counLrles, share of unemploymenL lncreases as average educauonal level
goes up
60 of unemployed people have 9+ years of educauon
1.6M new jobs in organized sector and 340K IT- ES jobs in 2011 in top 8 metros
(Business Standard, NASSCOM)
2
Source: University of Illinois at Chicago, 2010
Opportunity:
Create livelihoods in districts to uplift
local economy
Rs 5000/month jobs have multiplier
economic effect in region
Insurance, healthcare, and retail
companies will expand if more income
earners appear in the district
Indias growth engine has not reached
rural areas
New, knowledge-based livelihoods can
catalyze development sectors such as
clean water, health, energy, telecom
Context
Problem:
5M rural youth in West Bengal are educated,
but unskilled and unemployed
Lack of opportunity and skills to earn
disposable incomes (Rs 5000+/month jobs)
No savings to act as safety net during
calamitous times
High unemployment drains district
economy
West Bengal has 91M people (8% of nation)
70% are rural
40% live Below Poverty Line
Source: West Bengal Government Statistics
Education
Human Rights
Energy
Finance
Mobile
communications
Clean
Water
Health
Jobs
1he ldea of Anudlp:
Mlsslon, values
vlslon
Information Technology can provide
enhanced livelihoods to marginalized
and at risk young people
Mlsslon
Generate sustainable knowledge-
economy livelihoods for underserved
rural women and youth, through our
Market Aligned Skills Training program
values
! Integrity
! Strong social mission
! Respect for all people
! Focus on customer needs
! Inclusive professional environment

4
5
! Integrated livelihood development model
! Market aligned skills training
! Corporate and local placement
! Entrepreneur development
! Project services with own graduates
Equity
lMerlL ls changlng Lhe way LhaL buslnesses ln Lhe
lnLerneL economy execuLe on pro[ecLs, dellver
resulLs and empower communlues.
Digital Jobs that Transform Lives
Unskilled Youth
Below Poverty Line
Fishing / farming/tailoring
Daily wages
Raised in a deep rural village
Family Unemployed
Family income Rs 1,700/month
Enrolled in Anudip MAST
Placed in Rs 22,000 job in Kolkata
Preferred Rs 7,000 Anudip job near home
Manabindu Saha
Started Powerhouse, a computer
business in village center
Anudip mentoring and financing
Services: desktop publishing,
e-tickets, internet surfing
Monthly revenue: Rs 30,000
Outcomes: new, job creation,
personal income increase
Debashis Koyal
Lives in a Muslim minority slum
Unable to leave her community
Joined local MERIT Center @ Rs 3000
Confirmed at Rs 5500/mo salary
. QA Specialist at Rs 7500/mo
Neha Parveen
CraduaLes & Lmployees
MAST IT/ITeS Employer Specific Entrepreneurship
1. Workplace
English
2. Workplace
Readiness
3. Workplace IT
4. Internet
5. ICT Based
Livelihoods
6. Basics of
Business
1. Advanced IT (e-
Mail, downloading
and installing
software, creating
table in database)
2. Accounting & Tally
3. PC Maintenance
4. Internet usage
5. DTP (PageMaker,
CorelDraw)
6. Image Processing
(Photoshop)
7. Microsoft Access
1. CRS (Customer
Relationship &
Sales)
2. Hospitality
3. Bedside Attendant
4. BPO/Call Center
5. Basics of Sales
6. Patient Assistance
7. iLEAP
8. Tech Mahindra
special curriculum
9. First Source
special curriculum
1. DREAM
workshop
2. Steps for setting
up Cyber Caf
3. CD Burning
Process
4. Downloading
pictures from
Digital Camera
5. Scanning
pictures or
documents using
Scanner and
Camera wizard
Anudip Courses
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Deskside
Support
Global System
Support
ICT4D
Support
Global Service Desk

24x7x365
Telephone
and Network
Support
Cloud Service
Provider
Support
C8S Clobal Servlce uesk Currlculum
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Musllm communlLy of 7 lakhs, Lwo hours from kolkaLa
Well-educaLed women, only Lallorlng or Leachlng
Anudlp MAS1 CenLer wlLh Swayam, domesuc vlolence nCC
133 Musllm women pro[ecL cenLer
Successful execuuon of global pro[ecLs
8lggesL employer, rsL paychecks, rsL bank accounLs, sLeady earnlngs
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